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3rd INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE RESEARCH 2015 (ICSSR 2015)
INTRODUCTION
3rd International Conference On Social Sciences Research 2015 (ICSSR 2015) focuses on research and
development of interactive and adaptive social sciences research environments across all domains. The
conference provides opportunities for the cross-fertilization of knowledge and ideas from researchers
in the many fields of social sciences that make up this interdisciplinary research area.
This research conference examines local and global issues from the perspectives of scientific social
sciences. Through individual or team collaborative research activities, researchers analyze perspectives
and synthesize positions informed by the scientific social sciences of knowledge; analyze the past,
assess the present, and plan for the future with regard to the theme. Thus, it may provide enrichment
opportunities that transcend traditional disciplines for facing our complex and challenging world.
Due to the nature of the conference with its focus on innovative ideas and on future social sciences
developments, the ICSSR 2015 secretariat welcome contributions that report on accomplished
research. The conference organizers encourage submissions that consider social sciences research
through one of the following sub-themes, although submission of other topics for consideration is also
welcome:
1. Business
2. Culture
3. Management
4. Ecology
5. Education
6. Environment
7. Human resources
8. Information technology
9. Information science
10. Learning
11. Marketing
12. Islamic studies
13. Social sciences
14. Philosophy
15. Multidisciplinary studies
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REVIEWERS
Dr. Muhammad Abdul Wahid Usmani (University, Riyadh, Saudi Arabia)
Dr. Thien Lei Mee
Dr. Nor’ain Mohd. Tajudin (Universiti Pendidikan Sultan Idris)
Dr. Khairul Aini Binti Mohamed Jiri (SMK Dato’ Undang Musa Al-Haj)
Dr. Mimi Mohaffyza bt. Mohamad (University Tun Hussien Onn)
Dr. Suhaimi Mhd Sarif
Dr. Vincent Thulani Zengele
Dr. Anna Maria Corridor
Dr. Shukri Hanapi
Dr. Rakesh Kumar Azad
EDITORS
Dr. Mokmin Basri
Mr. Mohd Sofuan Mohd Salleh
Mr. Che Wan Shamsul Bahri Ahmad
Organized by
WorldConferences.net
Koperasi KOKISDAR
Kolej Universiti Islam Antarabangsa Selangor
Bandar Seri Putra, 43600 Kajang, Selangor, MALAYSIA
Tel: +6019-347-2420 E-mail: icssr.wcr@gmail.com
Copyright © 2015 WorldConferences.net
All rights reserved. No part of this publication may be reproduced in any form or any means without
prior permission from the copyright holder.
All articles in this proceeding are openly accessible at WorldConferences.net
3
PROGRAMME
4
PARALLEL PRESENTATION SESSION 1
DAY 1 – ( 9.00AM-10.30AM )
ICSSR 2015
ROOM - PALMA
SESSION MODERATOR:
038 SINGLE HAND GESTURE RECOGNITION
BASED ON DWT AND DCT FEATURE
EXTRACTION AND NEURO-FUZZY CLASSIFIER
DAY 1 – ( 9.00AM-10.30AM )
ICSSR 2015
ROOM - TOLEDO
SESSION MODERATOR:
BERNARD MORENO BRAGAS
048 DETERMINANTS OF BUSINESS
PERFORMANCE AMONG RURAL ENTREPRENEUR
DR. MD.LAZIM BIN MOHD ZIN
KAVITHA JAGANATHAN
084 ROLE OF RELIGIOUS LEADER IN
INTERFAITH DIALOGUE TOWARDS CONFLICT
RESOLUTION: A MUSLIM ANALYSIS ON
CHRISTIANITY’S PERSPECTIVE
046 THE EXPLOITATION OF WOMEN WORKERS:
UNVEILING CAPITALISM IN BANGLADESHI
GARMENT INDUSTRIES
ISHRAT ZAKIA SULTANA
KHAIRULNIZAM MAT KARIM & SUZY
AZIZIYANA SAILI
097 GENERIC SKILLS OF TRAINEE TEACHERS
AT TEACHER EDUCATION INSTITUTE
FARAH BINTI MUKHTAR
102 A CONFIRMATORY FACTOR ANALYSIS OF
THE HEALTH BELIEFS RELATED TO
CARDIOVASCULAR DISEASE SCALE AMONG
MALAYSIAN UNDERGRADUATE UNIVERSITY
STUDENTS.
LIM BEE CHIU
197 UNRAVELING THE LINK BETWEEN
ENVIRONMENTAL FACTORS AND
ORGANIZATIONAL IMPROVISATION
DR. DARWINA
143 A THREE DIMENSIONAL MODEL FOR
SELECTING THE MOST APPROPRIATE JOURNAL
OUTLET FOR MANUSCRIPT SUBMISSION
PANDI KANKANAMGE CHAAMINDA MANJULA
WIJEWICKREMA
183 TEOCHEW OPERA: THE FORMATION OF A
NETWORK AND IDENTITY OF THAILAND CHINESE
COMMUNITY IN THE ASPECT OF ECONOMIC AND
CULTURAL RELATIONS
LADDA PRASOPSOMBAT
118 THE FILIPINOS ON THEIR HYBRID LOGICAL
CONVERSATIONS: A MICROCOSM OF SOUTH EAST
ASIAN COMMUNICATION PATTERN?
BERNARD MORENO BRAGAS
055 PERFORMANCE OF PRODUCT- SERVICE
SYSTEM: KNOWLEDGE EXPLORATION,
EXPLOITATION AND KCP PERSPECTIVE
ANISA MOHD YUSOFF, NOOR AZLINNA AZIZAN
(PHD)
192 STEAMERS, TRADE AND CHANGE IN
OMAN'S ECONOMY IN THE SECOND HALF OF
NINETEENTH CENTURY
Prof. BOUALEM BELKACEMI
5
DAY 1 – ( 11.00AM – 1.00PM )
ICSSR 2015
ROOM - PALMA
SESSION MODERATOR:
PRIYANKA DASS SAHARIA
DAY 1 – ( 11.00AM – 1.00PM )
ICSSR 2015
ROOM - TOLEDO
SESSION MODERATOR:
PROF. RAJESWARI VELAYUTHAM
174
THE EFFECTIVENESS OF FIELD TRIP TECHNIQUES
FOR COMMUNITY COLLEGE STUDENTS
FARIDATULJANA MOHD NOOR
153
SUNDAY TV MASS AS A RITUAL
COMMUNICATION AMONG THE YOUTH
GLENN IRWIN REYNON
122
EFFECTS OF ADVANCED MANUFACTURING
TECHNOLOGY ADOPTION AND MARKET COMPETITION
ON MANAGEMENT ACCOUNTING SYSTEM OF
MANUFACTURING FIRMS IN MALAYSIA
173
FUTURE STUDY: THE READINESS OF
COMMUNITY COLLEGE STUDENTS IN USING MLEARNING APPLICATION
FARRAH BINTI ABD RAHIM
SIOW YUNG ERN, DR. AMALINA and PROF. DR. FOONG
SOON YAU
179
ORGANISATIONAL CAPABILITIES AND
PERFORMANCE OF MANUFACTURING COMPANIES IN
DEVELOPING ECONOMIES: THE ROLE OF SERVICE INPUTS
009
MARKERS OF ETHNIC AND NATIONAL
IDENTITIES: PLACE OF LANGUAGE
MURIATUL KHUSMAH MUSA AND ASSOC. PROF. SU-HIE
TING
MUHAMMED ABDULRAHMAN
180
NATION BRANDING, EDUCATION AND
EDIFICATION – A COMPARATIVE STUDY
067
LIFE IN THE INDIAN CITY: CASE STUDY ON THE
FEMALE IMMIGRANT WORKERS OF NORTHEAST INDIA IN
UPSCALE RETAIL SECTORS OF DELHI.
PROF. RAJESWARI VELAYUTHAM & DR. CHELLAPPA
SHANMUGAPRIYA
162
INDIVIDUALISM AND COLLECTIVISM AS
MODERATORS OF MORAL REASONING AND
TRANSFORMATIONAL LEADERSHIP STYLE IN THE
NIGERIAN PUBLIC SECTOR
PRIYANKA DASS SAHARIA
028
CONNECTING HYDROLOGY CYCLE WITH THE
STRATEGIES OF STORM WATER MANAGEMENT FOR
ENVIRONMENTAL SUSTAINABLE PLANNING AND DESIGN
PROF. ISMAWI ZEN
175
INDUSTRY PERCEPTIONS TOWARD STUDENTS’
ACHIEVEMENT OF COMMUNITY COLLEGE GRADUATES
PROGRAM FOR MARKETABILITY.
CHIKELU OKEY FELIX
037
RELATIONSHIP BETWEEN MOTIVATION AND
EMPLOYEE PERFORMANCE AT PRIVATE HEALTHCARE,
MALACCA.
ERRATUL SHELA ESHAK, MUNIRAH MOHD JIDI &
NORLIDA ZAKIRAI@ZAKARIA
SHAHRULNIZAM SIRAN
212
104
AN EXPLORATORY FACTOR ANALYSIS OF THE
MALAY TRANSLATED VERSION OF THE INDEX OF DENTAL
ANXIETY AND FEAR QUESTIONNAIRE (IDAF-4C) AMONG
SECONDARY SCHOOL CHILDREN IN NEGERI SEMBILAN
DR. NORSIAH
IZYAN HAZWANI BAHARUDDIN
062
ETHICAL REASONING AND TRANSFORMATIONAL
LEADERSHIP STYLE IN THE NIGERIAN PUBLIC SECTOR
106
THE RELATIONSHIP OF ECONOMIC GROWTH ON
THE IMPACT OF COMMUNITY-BASED HEALTH
INSURANCE SCHEME AMONG THE RURAL DWELLER OF
SOKOTO STATE NIGERIA.
GARBA IBRAHIM TANKO AND AZHAR HARUN
CHIKELU OKEY FELIX, ABD HALIM B AHMAD, ROSITA
BINT ARSHAD
6
DAY 1 – ( 2.30PM-5.30PM )
ICSSR 2015
ROOM - PALMA
SESSION MODERATOR:
MASDUKI
053
APPLICATION OF PARTICIPATORY PUBLIC POLICY PROCESS
IN GREEN UNIVERSITY DEVELOPMENT OF PIBULSONGKRAM
RAJABHAT UNIVERSITY, PHITSANULOK
THANNAPAT JARERNPANIT
064
HELP SEEKING BEHAVIOR AMONG SECONDARY SCHOOL
STUDENTS IN MALAYSIA
DAY 1 – ( 2.30PM-5.30PM )
ICSSR 2015
ROOM - TOLEDO
SESSION MODERATOR:
FARHANA IDRIS
115
ANALISIS KESILAPAN PELAJAR MATRIKULASI DALAM TAJUK PILIH
ATUR DAN GABUNGAN
CHOONG YUEN ONN
076
A COMPARISON OF DEATHS BETWEEN BANGKOK CITY OF
THAILAND IN 2005 AND JAPAN IN 2006
ZULKEFLI BIN AHMAD
165
PENERIMAAN YOUTUBE SEBAGAI MEDIUM PEMBELAJARAN
AGAMA DALAM KALANGAN GENERASI Y DI UNIVERSITI SULTAN ZAINAL
ABIDIN (UniSZA), MALAYSIA
SITI ROKIAH AB RAHMAN
149
SUMBANGAN KEPIMPINAN INSTRUKSIONAL MAYA TERHADAP
KOMPETENSI PENGAJARAN GURU
ARINDA MA-A-LEE
137
THE RELATIONSHIP OF CUSTOMER KNOWLEDGE,
KNOWLEDGE MANAGEMENT AND SERVICE QUALITY ON CUSTOMER
SATISFACTION : A STUDY ON RETAIL ISLAMIC BANKING
RUSYDAH BT USRY
091
KHUTBAH JUMAAT SEBAGAI PLATFOM INTRA-DIALOG: ANALISA
KONSEPTUAL
MAT RAHIMI BIN YUSOF
KHAIRUL FIRDAUS ADRUTDIN
178
TRANSLATING IDEOLOGY: THE CASE OF MODALITY IN THE
WRITTEN CONSTITUTION OF THE STATE OF BRUNEI
SITI BADRIYAH HAJI MOHAMAD YUSOF
103
CRISIS COMMUNICATION: A COMPARATIVE ANALYSIS OF
BRAND RECOVERY STRATEGY BETWEEN MALAYSIA AIRLINES AND AIR
ASIA AFTER THE CRASH OF MH370 AND QZ8501
MASDUKI
126
THE INFLUENCE OF USAGE INTENSITY AND PEER GROUP
INTERACTION AMONG HEDONISTIC LIFESTYLE OF SOCIAL MEDIA
PATH TEENAGE USER
099
FAKTOR MENOLAK KOMUNIKASI VISUAL MESEJ KESIHATAN PADA
KOTAK ROKOK OLEH PEROKOK TEGAR.
RUSYDI MOHAMAD KAMAL, ABD RAUF RIDZUAN, FAKRULNIZAM JAFRI,
ROSDI SAFIAN, JALILAH JAAFAR SIDEK & KHURUL ‘AIN MAHASAN
120
KAJIAN PERBINCANGAN TERHADAP PEMANTAUAN IBU BAPA
KEPADA PELAJAR
NORMALIS
093
KEBERKESANAN PENGAJARAN BAHASA ARAB UNTUK
PEMAHAMAN AYAT AL-QURAN
FARHANA IDRIS
UTARI OCTAVIANTY, ERNI MARTINI
148
INSTITUTIONAL QUALITY MATTER: AN EMPIRICAL
INVESTIGATION OF FOREIGN DIRECT INVESTMENT IN NIGERIA
STEPHEN AKPO EJUVBEKPOKPO
036
MODEL OF COLLECTIVE EFFICACY, ORGANIZATIONAL
COMMITMENT AND JOB PERFORMANCE AMONG VILLAGE LEADERS
181
PERLAKSANAAN GST AKAN MENGUGAT UNDI BN PADA PRU14
MUHAMMAD ANWAR FAHMI HARI DAS BIN ABDULLAH,B.K.T.
152
KESAN EFIKASI KOLEKTIF TERHADAP PRESTASI KERJA JKKK
PERKAMPUNGAN NELAYAN PESISIR PANTAI TERENGGANU
MOHD HAZLAMI JUSOH, DR. MOHD YUSRI IBRAHIM
DR. MOHD YUSRI IBRAHIM
172
AN ETHNOGRAPHY STUDY OF KUMELEMBUAI COMMUNITY
IN SOUTHERN MINAHASA DISTRICT OF NORTH SULAWESI
193
STRATEGI PEREKRUITAN SUMBER MANUSIA DALAM
MENINGKATKAN PENGKOMERSIALAN R&D UNIVERSITI
PROF. AGUS SHOLAHUDDIN
035
CORPORATE TAX IN MALAYSIA: REVENUE, COLLECTION AND
ENFORCEMENT
SUMI BT ISMAN
176
LANGUAGE ATTITUDE AMONGST YOUNG GENERATION: CASE
STUDY AT CHUNG HWA SCHOOL
DR. NOR SHAIPAH ABDUL WAHAB
086
IMPACT ANALYSIS OF SELF-HELP GROUPS ON WOMEN
EMPOWERMENT: A CASE STUDY OF PAKISTAN
EXZAYRANI AWANG SULAIMAN
127
PENGURUSAN SISA PEPEJAL DI KOTA BHARU KELANTAN:
PENDEKATAN KOMUNITI
NAGINA JAMAL, IRFAN MUHAMMAD& YASUO SASAKI
DR. TEUKU AFRIZAL
7
DAY 2 – ( 9.00AM-10.30AM )
ICSSR 2015
ROOM - PALMA
SESSION MODERATOR:
NORASIKEN BINTI ABDUL RAHMAN
068
EXPERT REVIEW PROFILE ON CREATIVITY MEASUREMENT TOOLS (CMeT)
MUNIRA BINTI ABDUL RAZAK
039 NON-MUSLIM CITIZENSHIP IN ISLAMIC LAW: JURISTIC POLEMICS AND MALAYSIAN
REALITY
DR. MOHD. SHUHAIMI BIN HAJI ISHAK
125 THE EFFECTS OF STUDENT’S PERCEPTION ON TEACHER’S PERFORMANCE AND
LEARNING STYLES TOWARDS STUDENT’S READING COMPREHENSION AT SENIOR HIGH
SCHOOL AT TANGERANG SELATAN
PIPIT NOVITA
085 HEALTH, NUTRITION AND CULTURAL KNOWLEDGE OF CHEROS: A LESSER KNOWN
TRIBE OF JHARKHAND STATE OF INDIA
Prof. RAJAN GAUR & ABHIK GHOSH
161 DETERMINANT OF EMPOYEE ENGAGEMENT AND KNOWLEDGE MANAGEMENT FOR
ENHANCING EMPLOYEE ENGAGEMENT
NORASIKEN BINTI ABDUL RAHMAN
081 EVALUATING THE CREATIVITY OF A PRODUCT USING CREATIVITY MEASUREMENT TOOL
(CMeT)
SITI NORZAIMALINA ABD MAJID
204 EMPIRICAL ANALYSIS OF PERCEIVED CONTRIBUTION OF ISLAMIC BANKING TOWARDS
ENTREPRENEURSHIP DEVELOPMENT IN GOMBE STATE, NIGERIA
IDRIS YAHAYA ADAMU
8
DAY 2 – ( 11.00AM – 1.00PM )
ICSSR 2015
ROOM - PALMA
SESSION MODERATOR:
147 PHENOMENOLOGY STUDY OF PERCEPTION MAPPING ON HEALTH CARE INSURANCE
PROGRAM IN ACEH
PROF. BONAVENTURA NGARAWULA
131 NAQLI AND AQLI KNOWLEDGE INTEGRATION PRODUCES QURANIC PROFESSIONAL
GENERATION
ZETTY NURZULIANA RASHED, AB. HALIM TAMURI, SITI SUHAILA IHWANI, JULIA
MADZALAN
061 SOCIAL CAPITAL AND DISASTER PREPAREDNESS: CONCEPTUAL FRAMEWORK AND
LINKAGE
SUMAIYA SADEKA, MOHD SUHAIMI MOHAMAD, MOHAMMAD IMAM HASAN REZA,
JAMIAH BINTI MANAP AND MD. SUJAHANGIR KABIR SARKAR
200 COMPLIANCE BEHAVIOUR OF ZAKAT ON SALARY INCOME AMONG YOUTH IN KLANG
VALLEY
TEH SUHAILA TAJUDDIN
077 HOUSEHOLD BEHAVIOR AS A CAUSED OF MALARIA PREVALENCE: A QUALITATIVE
STUDY IN ZAMFARA STATE NORTH WEST NIGERIA
AHMAD YAHAYA MAIGEMU, DR KALTHUM HAJI HASSAN
057 WOMEN AS SKILLED LABOUR IN THE CONSTRUCTION INDUSTRY OF MALAYSIA:
POTENTIAL AND CONSTRAINTS
MASIDAH ABDUL MAJID
144 WHO IS OLD AND WHEN A WOMAN IS OLD? CULTURAL, SOCIAL AND ECONOMIC
MEANINGS
ANISUR
083 TURNITIN: WHAT MALAYSIAN STUDENTS SAY?
MOHAMAD ZAIN HASHIM, MURIATUL KHUSMAH MUSA & ROSMALIZA MOHAMED
042 SEJARAH TERCETUSNYA PERANG SAUDARA DI CHINA(1946-1949)
AISHA BIBI BINTI KAMARUDDIN
9
DAY 2 – ( 2.30PM-5.30PM )
ICSSR 2015
ROOM - PALMA
SESSION MODERATOR:
JED V. MADLAMBAYAN
114
PEER INFLUENCE ON STUDENT MISCONDUCT
NORMALIS
116COMPARISON OF STUDENT DISCIPLINARY MISCONDUCT BEFORE AND AFTER THE MILLENNIUM ERA
NORMALIS
196
CAN EXERCISE FURNITURE DESIGN PROMOTE HEALTHY LIFESTYLE?
ABU BAKAR BIN ABDUL AZIZ
054 A SEMIOTIC INVESTIGATION ON TRAFFIC SIGNS AND ITS IMPACT ON DRIVERS IN MALAYSIA:
WARNING DANGER SIGNS (MEX EXPRESSWAY)
KHURUL 'AIN BINTI MAHASAN
211 A FEMINIST ANALYSIS OF PATRIARCHAL OPPRESSION OF WOMEN IN THE NOVEL, 'MEMOIR OF A
GEISHA
SITI MASITAH BT. MD. ZIN
094
"HONEY, I'M (AT) HOME": LIVED EXPERIENCES OF HOUSEHUSBANDS WITH ABSENTEE WIVES
JED V. MADLAMBAYAN
113
CULTURALLY COMPETENT COMMUNICATION IN MALAYSIA MEDICAL TOURISM
PAVITHRA ARIDASS
140
AN ACADEMIC REVIEW OF SHARIAH COMPLIANCY ON AMANAH SAHAM BUMIPUTERA (ASB)
SHAFINA FISAL, NOR FADILAH BAHARI, WAN SHAHDILA SHAH
164
VISUALISATION IN MATHEMATICS PROBLEM SOLVING META-ANALYSIS RESEARCH
DR. HAMIDREZA KASHEFI
186 THE MODERATING EFFECTS OF PSYCHOLOGICAL FACTORS TOWARDS THE DIFFUSION OF A WEBBASED HEALTH INFORMATION SERVICE (WBHIS)
SITI NORAINI MOHD TOBI
070 POLITICAL COMPETITIVENESS AND VOTERS BEHAVIOR: AN EXPLORATORY STUDY
10
IC 006
ILLEGAL IMMIGRANT AND SECURITY CRISIS IN SABAH (MALAYSIA)
Arvin Tajari & Nurfazlina Affendi
UCSI University, Malaysia
arvintajari@gmail.com
ABSTRACT
Rising number of immigrant workers to Malaysia is becoming one of new issues in Malaysia recently.
Where immigrants in Malaysia can be divided into two which is legal immigrant and illegal
immigrants. Legal immigrant are those who enter the country legally and those who are entering the
country without proper procedure considered as an illegal immigrant. Thus, the article focusing on
illegal immigrant issues in Malaysia and its implication to the human security issues. The needs of
cheap labours in Malaysia always become a catalyst for the increase of illegal immigrant entering the
country with another reason such as the economy. Migrant from countries such as Indonesia, the
Philippines, Vietnam, Bangladesh, Pakistan, India and many more views Malaysia as their new
opportunities. In addition, Malaysia needs to employ foreigners especially in semi-professional and
unprofessional sector.
Keywords: Immigration, Illegal immigrant, Sabah, security threat.
11
IC 009
MARKERS OF ETHNIC AND NATIONAL IDENTITIES: PLACE OF LANGUAGE
Muriatul Khusmah Musa
UiTM Pulau Pinang, Malaysia
muriatul557@ppinang.uitm.edu.my
Su-Hie Ting
Universiti Malaysia Sarawak
shting@cls.unimas.my
ABSTRACT
The study examined Malaysian university students' perceptions of salient ethnic identity and national
identity markers. A survey was conducted on 200 students from different ethnic groups in two
Malaysian universities. The results revealed a similarity in views across ethnic groups. For the ethnic
identity, the salient symbols of ethnic group membership are language and culture, particularly lifestyle
and food. Parentage and physical appearance were also mentioned as ethnic markers. For the Malay
and Indian students, religion is a part of their ethnic identity. For the national identity, the university
students highlighted the national language, residence in Malaysia, Malaysian citizenship of parents as
well as national symbols (flag, anthem, Rukun Negara) as salient markers. Culture was also an element
but they were divided on whether Malaysians should know the culture of all races living in Malaysia or
the Malay culture. The importance of language in signifying group distinctiveness shows that it can
bind or divide. The findings suggest the national identity transcends the ethnic identities of groups that
make up the plural Malaysian society.
Keywords: ethnic identity, ethnic markers, culture, national identity.
12
IC 028
CONNECTING HYDROLOGY CYCLE WITH
THE STRATEGIES OF STORMWATER MANAGEMENT FOR
SUSTAINABLE ENVIRONMENTAL PLANNING AND DESIGN
Ismawi Zen, Izawati Tukiman & Mohd Faiz Musa
Department of Landscape Architecture
Kulliyyah of Architecture & Environmental Design
International Islamic University Malaysia
designstormwater@gmail.com
ABSTRACT
The central idea of strategies of stormwater management is about the environmental sustainability.
The environmental sustainability can be achieved by synthesizing the strategies with the hydrology
cycle. The reason is strategies of stormwater management are about the process to replicate the
hydrology cycle. The connection between the strategies and hydrology cycle are crucial to be analysed
and highlighted to help designer in understanding and making accurate planning and design of the
strategies to reduce the quantity and to improve the quality of stormwater. Thus, the aim of this study
is to analyse the strategies of sustainable stormwater management with the hydrology cycle. Two
objectives were formulated: (i) to identify the strategies of sustainable stormwater management, and
(ii) to analyse the connection of the identified strategies with hydrology cycle. In this qualitative
approach study, three methods were applied for data collection - online journal, forum discussion and
e-mail interview. The collected data was analysed based on five steps of descriptive comparative
analysis. Subsequently, 17 strategies have been identified and listed according to the priority
connection with 7 hydrology cycles - interception, infiltration, surface runoff, depression storage,
evapotranspiration, groundwater flow and interflow. The strategies were synthesized with hydrology
cycle as an analysis factor of environmental sustainability to list the strategies in priority order. The list
of the strategies are infiltration basin, barrier system, greenways, stream reclamation, vegetated
surface channel, rainwater harvesting, narrow street, rain garden, stormwater wetland, tree canopy
cover, green roof, disconnection of impervious area, porous pavement and soil modification.
Keywords:
Stormwater management, hydrology cycle, sustainable.
13
IC 035
CORPORATE TAX IN MALAYSIA: REVENUE, COLLECTION AND ENFORCEMENT
Nor Shaipah Abdul Wahab
Taylor’s Business School
Taylor’s University, Malaysia
NorShaipah.AbdulWahab@taylors.edu.my
ABSTRACT
This study analyses Malaysian corporate tax position in contributing to the country’s economic position
through Federal Government revenue. Discussions on the effective tax systems are centred on Adam
Smith’s Canons of Taxation and The Mirrlees Review’s characteristic of effective tax system. Corporate
taxation is found to be the highest contributor to Federal Government revenue compared to other
components of direct taxes, i.e. individual tax, petroleum tax and other direct taxes. With a maximum
contribution of 29.5 percent to the revenue across years, the composition of direct taxes to the total
revenue is made up by corporate tax at the largest, followed by individual tax, petroleum tax and
others. This is consistent and significant for the 14-year period (c2=39.9, p<0.01). This trend is expected
to continue for future years due to effective enforcement policy of the tax authority.
Keywords: Corporate tax, Tax revenue, Tax collection
14
IC 036
MODEL OF COLLECTIVE EFFICACY, ORGANIZATIONAL COMMITMENT AND JOB
PERFORMANCE AMONG VILLAGE LEADERS
Mohd Yusri Ibrahim
Centre for Fundamental & Liberal Education
Universiti Malaysia Terengganu
yusri@umt.edu.my
ABSTRACT
Job performance by village leaders is the key to promote sustainable life among rural communities.
The study was conducted to develop an interaction model of collective efficacy, organizational
commitment and job performance among village leaders in fisheries communities in Terengganu,
Malaysia. Data of 153 respondents were collected through mail and analyzed by structural equation
model (SEM). The finding shown that the collective efficacy was significantly contributed to job
performance (β=0.260, C.R=4.063, P=0.00). The finding also shown that the organizational
commitment had fully-mediated to the relationship between collective efficacy and job performance,
where the model with organizational commitment as mediator was fit better (χ2=711.065, χ2/
df=2.653) than the model without mediator (χ2=911.910, χ2/df=3.328). Finally, this study has
successfully developed a model how to increase job performance among coastal village leaders by
encourage collective efficacy and organizational commitment among them.
Keywords: collective efficacy; organizational commitment, job performance
15
IC 037
RELATIONSHIP BETWEEN MOTIVATION AND EMPLOYEE PERFORMANCE
AT PRIVATE HEALTHCARE, MALACCA
Erratul Shela Eshak, Munirah Mohd Jidi & Norlida Zakirai@Zakaria
Faculty of Business Management
Universiti Teknologi MARA, Melaka, Malaysia
errat449@melaka.uitm.edu.my
ABSTRACT
This research was conducted to identify the relationship between motivation and employee
performance at private healthcare situated in Malacca. The employee performance was represented
as dependent variable. Meanwhile, the researcher uses leadership, wages and benefits to represent
Independent variables of motivation. About 125 workers selected among 650 workers to interpret the
result in this study. Descriptive research has been selected using questionnaire that determined
through Likert Scale. The data were included reliability, descriptive statistic to describe the study
sample via mean, frequency and correlation. Due to the finding all independent variables that show
positive significant relationship affected employee performance. Several recommendations were given
in this research such as give the best motivation to employee, add another data collection method and
change population.
Keywords:
Motivation, employee performance, leadership, wages, benefits.
16
IC 038
SINGLE HAND GESTURE RECOGNITION BASED ON DWT AND DCT
FEATURE EXTRACTION AND NEURO-FUZZY CLASSIFIER
Kavitha Jaganathan
Faculty of Creative Industries
UTAR University
kjmmu13@gmail.com
Dr. Lili Nur Liyana, Dr. Razali Yakob
School of Computer Science
University Putra Malaysia
liyana@fsktm.upm.edu.my
Dr. M. Jaganathan
Faculty of Communication
Taylor’s University, Malaysia
jaganathan46@gmail.com
ABSTRACT
Hand gestures in Bharatanatyam dance carry valuable information. Learning the meaning of hand
gesture, mimic and practice them with the best way and high matching for the people who want to be
expert in this field is necessary. In this paper, a combined feature extraction method based on the
Discrete Wavelet Transform (DWT) and Discrete Cosine Transform (DCT) is proposed. DWT with two
level decompositions is applied to the image by size of 128 × 128. Two-dimensional DCT is then applied
to chosen part and convert the coefficients of DCT to vector. Finally, neuro fuzzy classifier is used to
classify the given images in some given classes. A suitable number of images with good illumination for
different applications have been created. Many types of image processing techniques like rotation,
scaling, and translation can also apply to the original database and make ready more options for any
study. The experimental results show that the proposed method has good performance in most of
single hand gestures. The dataset of single hand gesture in Bharatanatyam dance has been
successfully created and it could serve as a benchmark dataset as well. Our proposed system is able to
recognize single hand gesture with the accuracy of 93%. 56 out of 60 images of single hand gestures
are correctly classified by the proposed system. This is because the parameters identified were the
right signal, which gave the best 70 features to be classified and recognized.
Keywords: Discrete Wavelet Transform, Discrete Cosine Transform, neuro fuzzy classifier, scaling
coefficient, joint spatial, Adaptive neuro fuzzy inference system (ANFIS).
17
IC 039
NON-MUSLIM CITIZENSHIP IN ISLAMIC LAW:
JURISTIC POLEMICS AND MALAYSIAN REALITY
DR. MOHD. SHUHAIMI BIN HAJI ISHAK
Department of Fundamental and Inter Disciplinary Studies
Jalan Gombak
53100 Kuala Lumpur
Selangor D.E.
mshuhaimi@iium.edu.my
ABSTRACT
The status of non-Muslim minorities in a Muslim nation in present day societies is a contested issue in
our time. Discussing it within the framework of traditional notion of dhimmah, most of Muslim legists
advance the view that non-Muslim minorities cannot enjoy equal rights with Muslims. While another
school of thought arguing for equal rights, however, maintains that the dhimmi tradition in Islam
represents a modification of an earlier Arab concept of jiwar, namely the practice of providing
protection to foreigners. Thus, the concept of dhimmi is not something new but was adopted and
implemented in the early history of Islam which did not recognized the concepts of majority and
minority. This study attempts to show that the traditional concept of dhimmi still somewhat defines the
position of non-Muslim minorities in the thinking of the legal scholars. Nevertheless, on critical and
fundamental issues of rights, non-Muslims in Malaysia enjoy much greater rights which their
counterparts in Muslim majority countries never dreamt of during pre-modern times.
Keynotes: dhimmah, privileged, protection, Malaysia, non-Muslim
18
IC 042
SEJARAH TERCETUSNYA PERANG SAUDARA DI CHINA (1946- 1949)
Aisha Bibi Binti Kamaruddin
Jabatan Sejarah
Fakulti Sastera Dan Sains Sosial
Universiti Malaya
ABSTRAK
Tajuk kajian yang ingin dibincangkan dalam 3rd International Conference On Social Science Research adalah
Sejarah Tercetusnya Perang Saudara di China(1946-1949). Tajuk pembentangan ini akan memberi penumpuan
kepada sejarah tercetusnya perang saudara di China yang berlaku pada tahun 1946-1949. Dalam sejarah China,
perang saudara yang tercetus pada tahun 1946-1949 merupakan jangka masa dan kejadian yang amat penting
dalam sejarah China. Hal ini kerana, perang saudara ini tercetus untuk merebut pentadbiran China dan berlaku
dalam kalangan rakyat China sendiri. Kejadian perang saudara ini telah membawa kepada pelbagai kerosakan
dan kehilangan nyawa di China.
Perang saudara yang tercetus pada tahun 1946-1949 ini berlaku dalam kalangan kerajaan Kuomintang yang
dibawah pimpinan Chiang Kai Shek dan Parti Komunis yang berada bawah pimpinan Mao Ze Dong. Semasa
perang saudara tercetus, kerajaan Kuomintang menerajui pemerintahan China ketika itu, namun dalam akhir
perang saudara ini kerajaan Kuomintang telah kalah dan takhta pemerintahan telah diambil alih oleh Parti
Komunis yang telah memenangi Perang Saudara ini. Kekalahan kerajaan Kuomintang ini disebabkan oleh
pelbagai faktor, iaitu antaranya adalah disebabkan kehilangan kepercayaan rakyat China terhadap
pemerintahan kerajaan Kuomintang, masalah rasuah yang berleluasa dalam kalangan kerajaan dan kelemahan
pentadbiran kerajaan.
Dalam menghalang tercetusnya perang saudara ini, pelbagai inisiatif yang telah diambil oleh Amerika Syarikat,
antaranya menghantar George C. Marshall ke China untuk mengadakan rundingan antara Kerajaan Kuomintang
dan Parti Komunis China. Dalam rundingan-rundingan yang dijalankan antara kedua-dua kerajaan Kuomintang
dan parti Komunis China, antara perjanjian yang telah dimeterai adalah Perjanjian Yalta. Namun rundinganrundingan yang dijalankan ini tidak berkesan kerana kedua-dua pihak masih ingin mengadakan perang saudara.
Dalam perang saudara ini, Kerajaan Kuomintang dan Parti Komunis China telah dibantu oleh kuasa luar, iaitu
kerajaan Kuomintang telah dibantu oleh Amerika Syarikat dan Parti Komunis China telah dibantu oleh Rusia.
Pelbagai bantuan yang telah dihulurkan oleh kuasa luar ini kepada kedua-dua kerajaan Kuomintang dan Parti
Komunis China dalam Perang Saudara ini, antaranya bantuan ketenteraan. Walaupun pelbagai bantuan
ketenteraan yang telah dihulurkan oleh Amerika Syarikat terhadap kerajaan Kuomintang, namun akhirnya
kerajaan Kuomintang telah kalah juga kepada Parti Komunis China. Setelah kalah dalam pertempuran ini,
kerajaan Kuomintang telah kalah dan melarikan diri ke Taiwan dan menubuhkan sebuah kerajaan Republik yang
baru di sana.
Kesimpulannya, kekalahan kerajaan Kuomintang dalam perang saudara ini berlaku disebabkan kecuaian dan
kesalahan kerajaan Kuomintang sendiri yang akhirnya menyebabkan peralihan sokongan rakyat kepada Parti
Komunis China.
19
IC 046
THE EXPLOITATION OF WOMEN WORKERS
UNVEILING CAPITALISM IN BANGLADESHI GARMENT INDUSTRIES
Ishrat Zakia Sultana
PhD Candidate
Department of Sociology
York University
ishratzs@yorku.ca
ABSTRACT
The recent series of man-made accidents in Bangladeshi garment industries are highly disturbing to our
collective conscience. These accidents point not only to the poor construction of the factory buildings
but also to the invisible tie between the insatiable need for cheap clothing on the part of western
consumers and the unlimited greed of the local industry owners. As a result, these industry workers are
housed in an unhealthy and insecure environment and paid inadequate salaries. Because most of the
workers are economically desperate women and the industries are operated by a male dominated
capitalist system that denies the rights of women, a systemic exploitation results. Therefore,
Bangladeshi female workers, who begin their job in a garment factory without even an appointment
letter, tolerate all sorts of violence and oppression in their work place years after years, and in the end,
as flimsy buildings collapse, either die or lose limbs and become permanently injured. A powerful
systematic collaboration of the industry owners (the local capitalists) – aided by the western large
brand companies (the international capitalists) – aims to produce goods at the lowest cost possible,
thus cutting corners to maximize profits. Yet, such expansion of capitalism, accompanied by
modernism, justifies their actions since garment industries have opened the door for many poor women
to improve their economic conditions. Drawing upon the recent tragic events of the deadliest garment
industry disasters in Bangladesh, this paper examines how the industry owners perceive, and practice,
‘human rights’? It also investigates whether neo-colonial modernity is merely exploiting women while
pretending to improve their economic conditions, and finally, to what extent female workers can
overturn the vicious circle of exploitation and thus establish their rights in Bangladeshi garment
industries.
Keywords: Garment industries, Women workers, Capitalism, Modernity
20
IC 048
DETERMINANTS OF BUSINESS PERFORMANCE
AMONG RURAL ENTREPRENEUR
Md. Lazim Bin Mohd Zin
College of Business
School of Business Management
Universiti Utara Malaysia
lazim@uum.edu.my
ABSTRACT
The present study attempts to provide empirical evidence on the relationship between the three facets
of entrepreneurial initiatives and rural entrepreneurs business performance. The entrepreneurial
initiatives considered in the study are entrepreneurship training, marketing support, and business
support. Toward this end, a survey among 183 rural entrepreneurs was carried out. Self-reported
measures were used to obtain data pertaining to government entrepreneurial initiatives and rural
entrepreneurs’ business performance. The multiple regression analysis was used to ascertain the
proposed relationships and it was found that only two entrepreneurial initiatives (entrepreneurship
training, and marketing support) were significantly related to business performance. Discussion on the
findings is highlighted, so as the implications for practice and future research. Limitations of the study
are also discussed.
Keywords:
Entrepreneurship Training, Marketing Support, Business Support, Rural Entrepreneur,
Organizational Support Theory.
21
IC 053
APPLICATION OF PARTICIPATORY PUBLIC POLICY PROCESS IN GREEN
UNIVERSITY DEVELOPMENT OF PIBULSONGKRAM RAJABHAT UNIVERSITY,
PHITSANULOK
Thannapat Jarernpanit
Political Science Program
Faculty of Humanities and Social Sciences
Pibulsongkram Rajabhat University
Fugith@hotmail.com
ABSTRACT
This research proposes to study an application of participatory public policy process in Green University
development of Pibulsongkram Rajabhat University, Phitsanulok, in the lower northern part of
Thailand. This study was designed for qualitative research that used participant observations, in-depth
interviews with key informant persons, and conclusion learning by using After Action Review
techniques. In addition, this study used a content analysis method to analyze data and resulted in
public participation policy model. The study focuses on policy formation and *the+ policy formulation
level of participatory public policy process. The result of the study found that, the participatory public
policy process is a bottom – up policy model. And it could supplement by creating a policy network and
interactive learning. The important factors led to successful of participatory public policy process are:
clearly in policy mechanism, process and direction, social space openness for interactive - learning
through action among participants, communication, and a policy network development to support
policy efficiency.
22
IC 054
A SEMIOTIC INVESTIGATIONS ON TRAFFIC SIGNS AND ITS IMPACT ON
DRIVERS IN MALAYSIA: WARNING DANGER SIGNS (MEX EXPRESSWAY)
Khurul ‘Ain Mahasan
Faculty of Communication and Media Studies
Universiti Teknologi MARA
ainmahasan@gmail.com
Ruslan Abdul Rahim
Faculty of Art and Design
rusr2001@yahoo.com
Muhammad Hamizan Hamdan
Faculty of Technology and Creative
Kolej Uniti
hamizanhamdan.ide@gmail.com
Rosdi Safian & Rusydi Mohamad Kamal
Faculty of Communication and Media Studies
didi_safian@yahoo.com & rusydi1982@gmail.com
ABSTRACT
Accident statistics increases annually and much has been done by the government to overcome this
problem. There are many factors that contribute to this problem amongst which encompasses the
driver, traffic and road conditions which is why drivers need to be informed repeatedly so that they are
alert with their surroundings while driving. This research is about a study on drivers’ behaviour towards
road signs, how they react and actions taken once they see warning given. Thanks to the latest
technology, drivers now can get the latest and updated traffic info with Variable Message Signs (VMS).
Compared to static and printed signs, VMS is more compatible as it is not only display signs but it also
can capture drivers’ attention with bright lights (LED or wig wag lamps) which can deliver more visual
impact and alert drivers.
Instead of using long text which takes four to six seconds for drivers to read, this study attempts to
discover a new method to deliver messages by using animated signs. A qualitative approach is adopted
in trying to improve the Malaysian VMS display by using an experimental methodology in developing a
recommended prototype (animated signs). The purpose of this study is to simplify all long text and
static signs into animated versions to make it simple, faster and easier to understand. As signs are one
of the important medium to convey any message to drivers, it is important to ensure that drivers are
able to understand and capture the messages display fast so that they can act accordingly in order to
avoid accidents.
Keywords: Traffic signs, warning danger signs, semiotics theory, variable message signs (VMS).
23
IC 055
PERFORMANCE OF PRODUCT- SERVICE SYSTEM: KNOWLEDGE EXPLORATION,
EXPLOITATION AND KCP PERSPECTIVE
Anisa Mohd Yusoff
Faculty of Industrial Management
University Malaysia Pahang, Malaysia
anisyus@yahoo.com
Noor Azlinna Azizan (Phd)
Director of Entrepreneurship Centre/
Professor of Finance and Entrepreneurship
University Malaysia Pahang, Malaysia
ABSTRACT
The paper is about the investigation of how customer knowledge captured during use-phase and
retirement stage in the product development cycle. Customer knowledge is integrated with firmowned knowledge and converted into new ideas or solutions through knowledge conversion process.
As such, enhance the customer value proposition in terms of product and service function. In addition
to that, the research also examined the role of knowledge creation process during PSS design as a
mediator between the knowledge exploration-exploitation and customer value proposition.
Although, literatures related to these three elements (customer knowledge, knowledge creation and
product design) are discussed quite often. However, little discussion found in the context of integrated
product-service and none integrate the three elements in a single research. Our intended
contributions in this article are twofold. First, to empirically examine the effect of customer
knowledge captured from other product life cycle and firm-owned knowledge towards new knowledge
creation in Product-Service System design. Second, to empirically prove knowledge creation in PSS
design is crucial to enhancing customer value proposition in terms of product and service function.
The research focused on the organization as the unit of analysis. The Multimedia Super Corridor (MSC)
of IT and Multimedia cluster was chosen as the study group. One thousand questionnaires were sent
out, and there were 156 responses collected. The distribution of respondents is summarized according
to MSC cluster, size, and year of operation. The research utilized four main constructs, (a) knowledge
exploration (capturing knowledge from customers during use phase and retirement stage), (b)
knowledge exploitation (deployment of firm existing knowledge stored in knowledge-based, manuals
and documentation and expert knowledge), (c) KCP in PSS design (the SECI mode) and (d) customer
value proposition (product and service function). The relationships among those constructs were
structured in four main hypotheses. Partial least squares structural equation modeling was employed
to assess the model. Three out of four hypotheses were supported. The finding showed the prediction
of new knowledge creation in the product design by knowledge exploration and exploitation are
considered weak including the prediction of customer value proposition. However, considering the
knowledge was the only determinant element examined for customer value proposition, we argue
that the predictive value is adequate and meaningful.
Keywords: Knowledge, knowledge creation, Product-Service System, value proposition, SECI
24
IC 057
WOMEN AS SKILLED LABOUR IN THE CONSTRUCTION INDUSTRY OF MALAYSIA:
POTENTIAL AND CONSTRAINTS
Masidah Abdul Majid & Wardah Fatimah Mohammad Yusoff
Department of Architecture,
National University of Malaysia
masidahayu@yahoo.com
Abdul Razak Sapian
Department of Architecture,
ABSTRACT
In the construction industry of Malaysia, the problem of shortage of local skilled labour has remained
unsolved. Despite the various efforts done by the government and its key agencies like the
Construction Industry Development Board (CIDB), the construction industry is still relying on the
foreign labour to perform skilled work even though majority of them are unskilled. In other countries
including the UK, US and India, more women are looking for opportunity to become skilled labour.
Unlike Malaysia, jobs as construction skilled labour is not widely applied by women despite there is
ample of work opportunities. Based on the Malaysian labour force statistics, there are around 170,000
women who are unemployed and may become a potential source of labour to address the problem of
shortage of local skilled labour provided that they are properly trained. Findings from literature review
from this on-going thesis show that there is a potential for women in Malaysia to be attracted to
become skilled labour for the construction industry. Nevertheless, the specific constraints that militates
the entry of women to construction must be first identified and addressed.
Keywords: Women, the construction industry of Malaysia and skilled labour
25
IC 061
SOCIAL CAPITAL AND DISASTER PREPAREDNESS:
CONCEPTUAL FRAMEWORK AND LINKAGE
Sumaiya Sadeka1*, Mohd Suhaimi Mohamad2, Mohammad Imam Hasan Reza3, Jamiah Manap4 & Md.
Sujahangir Kabir Sarkar5
1
PhD research fellow, School of Psychology and Human Development
Faculty of Social Science and Humanities
Universiti Kebangsaan Malaysia
sumaiyasarkar_ru@yahoo.com
2
Senior Lecturer, School of Psychology and Human Development
msuhaimi@ukm.edu.my
3
Senior Fellow, Southeast Asia Disaster Prevention Research Initiative (SEADPRI)
Institute for Environment and Development (LESTARI)
reza@ukm.edu.my
4
Senior Lecturer, School of Psychology and Human Development
jamiah@ukm.edu.my
5
PhD research fellow, Southeast Asia Disaster Prevention Research Initiative (SEADPRI)
Institute for Environment and Development (LESTARI)
skabir_bau@yahoo.com
ABSTRACT
There is a growing relationship between social capital and disaster. This article draws conceptual framework
and linkage between these two components. Social capital includes social networks and the norms of reciprocity
and trustworthiness which are highly important to speed up disaster preparedness and recovery. An individual’s
preparedness is reciprocally determined through the amount of available material and intellectual resources,
their social support networks, the community-level preparedness and the ability of the community to access
resources from those in power. Thus disaster preparedness and response activities create new types of social
capital. Recent studies show that social capital is related to a community’s ability to plan for and respond to
disasters. The positive relationships have found in case of high level of fairness and trustworthiness with the
disaster preparedness. So proper initiatives need to be taken by the government, NGOs and civil societies
towards formation and development of social capital and disaster preparedness as well. Linking social capital
with disaster preparedness could be useful to reduce disaster impacts and sustainable livelihood.
Key words: Social capital, disaster preparedness, social networks, linkage
26
IC 062
ETHICAL REASONING AND TRANSFORMATIONAL LEADERSHIP STYLE IN THE
NIGERIAN PUBLIC SECTOR
Chikelu Okey Felix1, Abd Halim Ahmad2 & Rosita Arshad3
Ghazali Shafie Graduate School of Government,
Universiti Utara Malaysia, 0610, UUM Sintok, Kedah, Darul Aman, Malaysia
1
okey.chikeluf@yahoo.com
2
abdhalim@uum.my
3
roz@uum.edu.my
ABSTRACT
Few studies reported linkages between moral reasoning and transformational leadership style, but
questioned its moral foundation based on shared values and ethics (Ciulla, 2005; Kahn, 1990). Thus,
the issue of public leaders’ degree of moral judgment and transformational leadership behaviour as
perceived by subordinates is explored. The Defining Issues Test (DIT2) and the Multifactor leadership
questionnaire (MLQ X5) was completed by leaders and subordinates severely (Bass & Avolio, 2004;
Rest, 1999). Path analysis of the structural model indicates significant statistical relationship between
cognitive, moral development (CMD) and transformational leadership style (TFL) (B=0. 120, t=1. 286,
P<0.10). Nevertheless, we indicate that the capacity to experience, discover and anticipate ethical
threats encourages the use of post-conventional stage in decision making, and this result adds to our
understanding of the relationship between ethical reasoning and leadership style.
Keywords: Ethical reasoning, Transformational leadership, Public Sector
27
IC 064
HELP SEEKING BEHAVIOR AMONG SECONDARY
SCHOOL STUDENTS IN MALAYSIA
Angela Wong Xiao Bing
Customer Relation Executive
Warnabes Sdn. Bhd.
angela_xiaobing@yahoo.com
Choong Yuen Onn, Tan Chun Eng, Lim Yoong Hing, Tan Mom Zee & Liew Chung Yee
Faculty of Business and Finance
Universiti Tunku Abdul Rahman
choongyo@utar.edu.my , tance@utar.edu.my , lyhing@utar.edu.my ,
tanmz@utar.edu.my , cyliew@utar.edu.my
ABSTRACT
From the past until current era, counseling or mental health service has not been recognized as the
priority choice of help seeking methods to adolescents when they encountered problems. Primary
objective of this study is to diagnose the help seeking behavior of adolescents in Malaysia. Researchers
would like to explore whether the demographic variables (age, gender, race and religion) have any
effect on adolescents' help seeking behavior. 170 secondary school students have completed the
Attitude toward Seeking Professional Psychological Help Scale (ATSPPHS) questionnaires. Findings
indicated that age, gender and race able to influence individuals' help seeking behavior. Research can
also be conducted in rural area in future with all the current study's demographic variables remained,
so this able to help researcher to gain better insights on the help seeking behaviors of rural secondary
schools' students.
Keywords:
Help Seeking Behavior, Counseling, Secondary School Students, Malaysia,
Demographical Variables
28
IC 067
LIFE IN THE INDIAN CITY: A CASE STUDY ON FEMALE MIGRANT WORKERS IN
UPSCALE RETAIL SECTORS IN DELHI
Priyanka Dass Saharia
Department of Sociology
Delhi School of Economics
Priyankadasssaharia5@gmail.com
ABSTRACT
The city intensifies the complexity of ‘social’ with that of the ‘material’. The 'urban' experience is a sum
of various complexities, differences and strangeness yet how all these multiplicities get accommodated
in one unitary frame through this 'global city' dream. Through the twin ideas of ‘disjunctive inclusions’
and ‘exclusive connections’, the cosmopolis of Delhi opens up spaces to young female immigrants from
Manipuri and Nagaland in forms of upscale retail ventures; a part of a larger network of global trade.
These ‘manufactured’ spaces serve primarily two objectives; provides an opportunity for generation of
an income for these ‘marginalised’ community which is the bedrock for the ‘inclusion’ into the city life,
and on the other hand, by the ‘exclusive’ nature of their services, the highly ‘sexualised’, ‘orientalised’
roles they are made to play which packages their ‘ethnicity’ as an ‘exotica’. These spaces realise the
aspirations of these women for money yet the ‘urban’ experience fragments the idea of a ‘national
identity’ through discrimination on lines of ‘ethnicity’. The relations of production and cognitive framing
of people and things gives rise to a space where ‘ethnicity’ is intertwined in the articulations of its form,
peculiarities and contours. Through a rationalised view of the instrumentality of the ‘ethnic’ body and
its labour in the market via logic of ‘productive sacrifice’, these bodies are represented as ‘exotically
saleable’. It is a complex mix of co-dependency premised on a kind of ‘duality’ where ‘ethnicity’
becomes the constitutive dimension of the city’s modernity becoming a weapon of assertion and
resistance yet a divisive wall between its inhabitants. This division manifested itself in urban designs,
planning, zoning, appropriations of utility, distribution of wealth and power. This ethnographic work
studies the lived realities of these women through their ‘voice’ and the ways in which they negotiate
with their differences in urban spaces to integrate into the urban whole.
Keywords: cosmopolis of Delhi, North-east India, female migrant workers, urban space, ethnicity,
exotica, national identity, differences
29
IC 068
EXPERT REVIEW PROFILE ON CREATIVITY MEASUREMENT TOOLS (CMeT)
Centre for Modern Languages and Human Sciences
Universiti Malaysia Pahang
Lebuhraya Tun Razak,
26300 Gambang, Kuantan, Pahang Darul Makmur
munira@ump.edu.my, munirarazak@gmail.com
ABSTRACT
Measuring creativity which is intangible and subjective in nature demands a tangible and objectives
outcomes that combines both qualitative and quantitative approaches. Getting the expert review from
both industries and academics gives the balanced perspective in measuring creativity of a product in
the market. Creativity Measurement Tool (CMeT) is the only one software available to measure
creativity. According to Nik Faizal and Faridah (2015) this software is novel product available to
measure product creativity. Steven Tay Chze Huat (2015) signifies on the international commercial
values on this software. Using CMeT creativity measuring tools can further enhance our understanding
on creativity and also this software can be utilised by those who have interest to measure creativity of
a product available in the market.
Keywords: Expert review, Creativity measurement tool and mixed methods
30
IC 070
POLITICAL COMPETITIVENESS AND VOTERS BEHAVIOR: AN EXPLORATORY STUDY
Centre for Modern Languages and Human Sciences
Lebuhraya Tun Razak,
26300 Gambang, Kuantan, Pahang Darul Makmur
munira@ump.edu.my, munirarazak@gmail.com
ABSTRACT
This study examined the causal relationship of political competitiveness and voters’ behaviour in
Malaysia. Questionnaires were developed and distributed to 14 focus groups which involved 760
respondents in the age of 21-60 years old. The data collected from a longitudinal study was analysed
using Atlas.ti and SPSS 22; that generates graphic Network and descriptive statistical analysis to
analyse the theory. From the result it can be found that both the political competitiveness and the
voters’ behaviour are influenced by the integrated delivery system. This finding signifies the way of
empowering integrated delivery system and to enhance the political competitiveness quality in
Malaysia.
Keywords: political competitiveness, voters’ behaviour and integrated delivery system
31
IC 076
A COMPARISON OF DEATHS BETWEEN BANGKOK
CITY OF THAILAND IN 2005 AND JAPAN 2006
Arinda Ma-a-lee
Faculty of Science and Technology
Prince of Songkla University
nurinda.m@hotmail.com
ABSTRACT
This study compared deaths aged five years or more in Bangkok city of Thailand in 2005 with Japan in
2006. Cause of death in Thai death registration data were adjusted for misclassification using logistic
regression from 2005 VA survey. Bangkok and Japan have different population age distribution. Age
standardization was used to make reliable comparison by applying gender age-specific death rates of
Japan to the Bangkok population. All-cause excess deaths were estimated as the ratio of the number
of deaths for Bangkok to the number of deaths for Japan. Area plots were used to display excess
deaths by cause and gender. The total death for Japan (18,739) was 79% of the total death in
Bangkok (23,812). In Bangkok, all-cause excess deaths were only 16% for males whereas 42% for
females were higher. Stroke, transport accidents for males, and endocrine for females were the main
cause-specific excess deaths in Bangkok. In Japan excess deaths were mainly by stomach cancer,
respiratory, and suicide. These excess deaths could be improved and prevented.
Keywords: health inequality, cause of deaths, age-standardization
32
IC 077
HOUSEHOLD BEHAVIOR AS CAUSED OF MALARIA PREVALENCE: A QUALITATIVE
STUDY IN ZAMFARA STATE NORTH WEST NIGERIA.
Ahmad Yahaya Maigemu & Kalthum Bt Haji Hassan
School of Government
College of Law Government and International Studies
ahmad95084@gmail.com
ABSTRACT
Malaria is a serious disease and major public health problem, which causes the death of children and
adults worldwide. Malaria is a risk for 97% of Nigerian population. There is an estimated 100 million
malaria cases with over 300,000 deaths per year in Nigeria. The diseases contributes to an estimated
11% of maternal mortality account for 60% of outpatient visits and 30% of hospitalizations among
children under five years of age in Nigeria despite targeted interventions to eliminate malaria in the
country. This paper seek to explore human behavior as a caused of malaria prevalence and cases in
Zamfara state North Nigeria using qualitative research method. The interview was conducted with 20
participants and found out that those malaria cases and prevalence was largely causes as a result of
poor household behavior on the measures taking to control the disease in one hand and their
behavior that increased the chances of producing mosquito which is the causal agent of transmitting
malaria among the population and hence increasing its prevalence. The paper recommended
comprehensive approach towards instituting effective health policies that included and integrated
human behavior into priority to be put in place especially regarding the fight against the scourge of
malaria.
Keywords: Human behavior, malaria, prevalence, Zamfara, Nigeria.
33
IC 081
EVALUATING THE CREATIVITY OF A PRODUCT USING CREATIVITY MEASUREMENT TOOL
(CMET)
Siti Norzaimalina Abd Majid, Hafizoah Kassim, Munira Abdul Razak
Center for Modern Languages and Human Sciences
sitinorzaimalina@gmail.com
ABSTRACT
This paper discusses the creativity evaluation of a mechanical engineering product namely “Rocket Motor”
by using a quantitative measurement tool, which is a web-tool called Creativity Measurement Tool
(CMeT). This tool is useful to measure product creativity based on four dimensions: Novelty, Usability,
Effectiveness and Aesthetic Value. Each dimension encompasses several characteristics that are significant
to assess the creativity of the product. A total of 100 novice respondents from engineering field were
asked to rate the product on a scale from 1 to 4 with detailed descriptive of each scale for each characteristic. The results are reported in percentages according to each dimension and the overall score. Based on
the CMeT result, the inventor can identify which dimensions that need to be emphasised and improvised.
Keywords : Creativity measurement tool, creative, creativity dimension
34
IC 083
TURNITIN : WHAT MALAYSIAN STUDENTS SAY
Mohamad Zain Hashim
mzain.hashim@ppinang.uitm.edu.my
Muriatul Khusmah Musa
muriatul557@ppinang.uitm.edu.my
Rosmaliza Mohamed
rosmaliza225@ppinang.uitm.edu.my
ABSTRACT
This research employed Dahl’s (2007) research instrument on the study of students ‘perspective on
using plagiarism detection software; Turnitin. Dahl’s respondents were postgraduates’ students who
were doing their MA degree in a large business school in London. On contrary, the samples for this
study were 66 Engineering undergraduates from a public university in Malaysia- who had used Turnitin
to check plagiarism in their final year project .The findings reveal students’ viewpoints on the use of
Turnitin, the originality of their work, their confidence in citing other people’s work as well as the
reliability of the on line software.
Keywords: Turnitin, plagiarism, students’ perspective
35
IC 084
ROLE OF RELIGIOUS LEADER IN INTERFAITH DIALOGUE TOWARDS CONFLICT
RESOLUTION: A MUSLIM ANALYSIS ON CHRISTIANITY’S PERSPECTIVE
Khairulnizam Mat Karim & Suzy Aziziyana Saili
College of Foundation & General Studies, UNITEN
Bandar Muadzam Shah, Pahang, MALAYSIA
KhairulNizam@uniten.edu.my
suzy@uniten.edu.my
ABSTRACT
The objective of this paper is to examine the role of Christian religious leader in implementing
interfaith dialogue towards conflict resolution from Christianity’s perspective, be it Internal Dialogue
(Intra Dialogue) or External Dialogue (Inter Dialogue). This paper is part of a series entitled “Role of
Religious Leader in Interfaith Dialogue towards Conflict Resolution: An Islamic Perspective”, where it is
a comparative study between Islam and Christianity. Research will include the perspective of the
Roman Catholic Church in the Second Vatican Council and other church group perspective such as
Orthodox, Protestant and Anglicans in The World Council of Churches (WCC). Basically, the Christian
religion is very concerned on the fundamental principles of relations between religious diversity which
includes two important aspects of justice and tolerance, respect for each other in the context of
different religious beliefs, as well as opening possibility for communication and dialogue. Among the
details highlighted by Christianity is; (1) the importance of open communication and dialogue with non
-Christian religions including intra dialogue involving Christians themselves.,(2) encouragement to
respect others (3) to promote friendship (4) to promote a sense of togetherness and (5) rejection of
prejudices and (6) rejection of hostility (antagonism) to fellow humans. All these is the basic
information needed to be conveyed by the Christian Religious Leader to their followers through Intra
dialogue in order to enhance mutuality, understand the importance of developing communication and
social relationships between those of different faiths. While for the Christian religious leaders, they
viewed that dialogue involving religious leaders, whether formal or informal, will serve as platform to
address issues of justice, peace, humanity, and social ethics among others. In addition, dialogue
directed towards conflict resolution is also part of their agenda to build good relations with nonChristians, especially the Muslims.
Keywords: Interfaith Dialogue, Religious Leader, Conflict Resolution, Christianity.
36
IC 085
HEALTH, NUTRITION AND CULTURAL KNOWLEDGE OF CHEROS: A LESSER KNOWN
TRIBE OF JHARKHAND STATE OF INDIA
Prof. RAJAN GAUR & ABHIK GHOSH
Department of Anthropology,
Panjab University,
Chandigarh-160014, INDIA
rajan_gaur7@yahoo.com
ABSTRACT
The Cheros are one of the 30 tribes found in undivided Bihar State of India. At present the Cheros may
be found mostly in Palamau, Garhwa and Latehar Districts of Jharkhand State of India. Many live
close to the forests in this region from which tribal people often obtain a majority of their food.
Poverty has always been a major problem in the Palamau area, perhaps because of which nutritional
problems plague many of the poor people. We report in this study preliminary results of the research
on this area that commenced through a project that was granted by the Ministry of Tribal Affairs. It
was felt that this area had many reported cases of death by malnutrition or hunger. Yet, the tribal
people of the area were reputed to have survived hunger by using their knowledge of the forest. An
attempt was made by the authors to collect data to check up on malnutrition in the area and the
cultural health practices of the community. One of the added problems of the indigenous people of
this area had been the bethbegari or kamia, a kind of bonded labour, which is still prevalent today.
The present ethnographic and physical anthropological study will show how the cultural information
of the Cheros are being used in order to combat their nutritional and health deficiencies and how
many of their health practices are integrated with their cultural organization.
37
IC 086
IMPACT ANALYSIS OF SELF-HELP GROUPS ON WOMEN EMPOWERMENT:
A CASE STUDY OF PAKISTAN
Nagina Jamal*, Irfan Muhammad** & Yasuo Sasaki*
*School of Knowledge Science, **School of Information Science
Japan Advanced Institute of Science & Technology
,nagina-jamal, irfan.muhammad, sasaki-@jaist.ac.jp
ABSTRACT
In recent times, women empowerment is a key challenge for communities in the world. In a number
of countries, women are struggling to improve their living standards. For this challenge, various
efforts have been made by public/private/non-governmental sectors. Recently, Self-help groups
(SHGs) have reportedly been contributing significantly to women empowerment in several countries
including Pakistan. SHGs allow poor women to improve their lives through savings and running smallscale businesses. Previous studies show that SHG is a backbone to implement rural finance services
and to provide work opportunities. The present study is a case study of quantitative impact analysis
of SHGs, which is conducted in Gujranwala district, province of Punjab, Pakistan, in order to study in a
more rigorous way than previous studies how they can enhance women empowerment and lead to
poverty alleviation in Pakistan. Data has been collected through questionnaires and the targets are
women living in the district and joining SHGs. Descriptive statistics demonstrate the significance of
the SHGs while analysis shows that they have been contributing to improvement of women’s economic, social and psychological conditions in the district.
Keywords: Poverty alleviation, Women empowerment, Self-help group.
38
IC 091
KHUTBAH JUMAAT SEBAGAI PLATFOM INTRA-DIALOG:
ANALISA KONSEPTUAL
Zulkefli Ahmad & Khairulnizam Mat Karim
College of Foundation & General Studies, UNITEN
Bandar Muadzam Shah, Pahang, MALAYSIA
Zulkefli@uniten.edu.my
KhairulNizam@uniten.edu.my
ABSTRAK
Kertas kerja ini adalah kertas kerja konsep. Objektif utama kertas kerja ini adalah untuk menganalisa
khutbah Jumaat sebagai platfom intra-dialog dalam masyarakat Muslim. Kajian ini adalah
sebahagian daripada siri kajian untuk membangunkan khutbah Jumaat sebagai model intra-dialog
dalam masyarakat Muslim di Malaysia yang difokuskan kepada isu-isu dan konflik hubungan antara
agama di antara Islam dan bukan Islam. Kajian ini berkonsepkan kajian perpustakaan. Hasil utama
kajian awal ini menunjukkan bahawa Khutbah Jumaat yang didefinisikan sebagai suatu medium atau
platfom untuk menyampaikan mesej Islam atau dakwah Islam dalam kekerapan seminggu sekali
adalah amat sesuai dijadikan platfom intra-dialog dalam masyarakat Muslim. Ini adalah kerana di
antara fungsi Khutbah Jumaat adalah (1) platfom penerangan, (2) peringatan mingguan, (3) medium
amar ma’ruf nahi mungkar, (4) platfom menanam kefahaman Islam dan menolak salaf faham, (6)
platfom pendidikan dan pembentukan akhlak dan (6) lidah kebenaran dan komunikasi dakwah. Maka
dengan peranan-peranan ini kajian mendapati bahawa Khutbah Jumaat sangat sesuai digunakan
sebagai platfom Intra-Dialog dalam (1) menanam kefahaman bagaimana Islam membina hubungan
dengan bukan Islam, (2) menerangkan hal-hal yang melibatkan Islam dan bukan Islam, (3)
melakukan justifikasi mahupun penerangan berkaitan sebarang keputusan yang dibuat di peringkat
tertinggi negara dalam hal hubungan antara agama mahupun konflik antara agama khususnya Islam
dan bukan Islam.
Katakunci: Khutbah Jumaat, Intra-Dialog.
39
IC 093
KEBERKESANAN PENGAJARAN BAHASA ARAB UNTUK
PEMAHAMAN AYAT AL-QURAN
Farhana Idris & Munirah Azrae
Akademi Pengajian Bahasa
Universiti Teknologi MARA Johor
farha420@johor.uitm.edu.my, munir041@johor.uitm.edu.my
ABSTRAK
Pengajian Bahasa Arab semakin mendapat tempat di hati masyarakat di Malaysia. Kepelbagaian
objektif pengajian mula bercambah antaranya untuk tujuan komunikasi, akademik, perniagaan dan
pengamalan agama. Kajian ini secara khusus bertujuan untuk mengkaji usaha yang telah dijalankan
oleh pengamal Bahasa Arab di Malaysia dalam bentuk modul pengajaran khas untuk pengamalan
agama iaitu memahami Bahasa Arab dalam al-Quran. Objektif pengajian Bahasa Arab untuk
pemahaman ayat al-Quran dipilih kerana permintaan khalayak yang semakin meluas, khususnya
golongan dewasa beragama Islam. Modul terpilih adalah Belajar Bahasa Arab Menggunakan Quran
Per Kata, dan Pendidikan Bahasa Arab al Furqaan. Modul-modul ini dipilih berdasarkan pembacaan
dan pemerhatian pengkaji dimana objektif utama modul-modul ini terarah kepada pengajian Bahasa
Arab untuk pemahaman al-Quran secara khusus. Setiap modul mempunyai pendekatan dan kekuatan
yang tersendiri. Kajian diakhiri dengan cadangan pengaplikasian modul Bahasa Arab bagi pemahaman
ayat al-Quran ke dalam mata pelajaran Pendidikan Islam peringkat menengah rendah.
Kata Kunci: Bahasa Arab, Pemahaman, Ayat al-Quran
40
IC 094
“HONEY, I’M (AT) HOME”: LIVED EXPERIENCES OF
HOUSEHUSBANDS WITH ABSENTEE WIVES
Jed Madlambayan
Republic Central Colleges
jedvmadlambayan@yahoo.com
Edna Calma
University of the Assumption
guidancecalma@yahoo.com
ABSTRACT
This study aimed at exploring the lived experiences and challenges of Filipino househusbands who are
engaged in role reversals with their absentee wives. It examined the underlying factors of marital role
reversal and wives’ need to work abroad as well as the challenges and its impact on their self-concept.
Househusbands’ coping mechanisms, learning and realizations in experiencing role reversals were also
presented. Using phenomenological and case study methods, significant findings of this study were
drawn from in-depth interviews with seven househusbands and their family members. Given the
interplay of various factors, wives’ better career opportunities and family’s financial considerations
emerged as the primary factors for the couples’ decision to switch roles. These factors also influenced
their wives’ decision to work abroad instead of being employed in their homeland. The pressure of child
caring and household tasks, maintenance of smooth marital relationship and struggle for social
acceptance with the new family set-up were the major challenges identified in this study. Subsequently,
househusbands’ relationships with their wives, children, relatives and friends in the assumption of the
breadwinner role revealed both positive and negative changes. While their relationship with other
people remained unchanged, the impact of role reversals to househusbands’ self-concept revealed
positive views even when they are performing more feminine tasks. Negative feelings of
embarrassment and self-pity are also evident at times. With the challenges of role reversals,
househusbands generally cope by fulfilling their newly assigned task as primary caregiver and steadfast
partner. Social, emotional and financial support coming from their family members, relatives and
friends also contributed to their healthy coping. Househusbands engagement in role reversals
enhanced their marriage, developed their personal values and work-related skills. Implications to the
counseling profession and research were also discussed.
Keywords: Househusband, absentee wife, role reversal
41
IC 097
GENERIC SKILLS OF TRAINEE TEACHERS AT TEACHER EDUCATION INSTITUTE
Farah Mukhtar, PhD.# Hasnah Abdullah, PhD., Kamarul Md.Shah, PhD.,
Manoriza Abdul Malek & Zairiniah Mohd. Shukur
Research and Innovation Department,
IPG Kampus Raja Melewar, Negeri Sembilan, MALAYSIA
drfarahmukhtar@gmail.com
ABSTRACT
This study aimed to identify the level of generic skills among trainee teachers at one of the Teacher
Education Institutes in Malaysia. A total of 104 trainee teachers of final semester Program Ijazah
Sarjana Muda Perguruan (PISMP) participated in this study. Data were collected using a questionnaire
which was adapted from generic skills questionnaire developed by the SCANS (2001), Mohd Sattar
(2009), Kamaruddin (2010), Soft Skills (KPTM 2006) and Malaysian Quality Framework (MQA), 2005).
Among the variables studied were the skills of communication, critical thinking and problem solving,
teamwork, continuous learning and information management, leadership, moral and ethics,
entrepreneurship and self-confidence. Results of the study show the level of generic skills of these
trainee teachers is very good. The results indicate there is a positive relationship between the generic
skills and achievement. Apart from that, the results also show there is a difference between generic
skills and gender but no significant difference with race factors. The importance of teamwork, being
given responsibility and collaborative learning emerged as the most important factors for effective
learning in the three contexts under consideration. Finally, this paper ends with suggestions and
recommendations with respect to further initiatives to enhance the employability of the graduates.
Keywords :
Generic skills, trainee teachers, achievement
42
IC 099
FAKTOR MENOLAK KOMUNIKASI VISUAL MESEJ KESIHATAN PADA
KOTAK ROKOK OLEH PEROKOK TEGAR
Rusydi Mohamad Kamal1, Abd Rauf Ridzuan2, Fakrulnizam Jafri3, Rosdi Safian4, Jalilah Jaafar Sidek5
& Khurul ‘Ain Mahasan6
1,2,3,4,5
Fakulti Komunikasi dan Pengajian Media
Universiti Teknologi MARA, 78000 Alor Gajah, Melaka, Malaysia
rusydi1982@gmail.com, raufsan@yahoo.com, fakrul_mc@yahoo.co.uk, didi_safian@yahoo.com,
jalilah.js@gmail.com,& ainmahasan@gmail.com
ABSTRAK
Pemaparan komunikasi visual mesej kesihatan pada kotak rokok menjadi asas kajian bagi
mengenalpasti apakah faktor utama yang menyebabkan kumpulan perokok tegar ini menolak mesej
yang dipaparkan. Kajian juga bagi mengenalpasti bagaimanakah jenis penolakan yang berlaku
samada menolak membaca mesej, atau tiada sebarang kesan terhadap mesej, faktor ketagihan
ataupun faktor-faktor penolakan lain yang menjadi punca. Berdasarkan kajian lepas penyelidik
mendapati terdapat kesan emosi dialami oleh perokok yang menerima kesan mesej kesihatan yang
dipaparkan tetapi tidak berjaya membuatkan mereka berhenti merokok kerana merupakan perokok
tegar dan kajian ini menumpukan kepada mesej tidak memberi kesan kepada mereka kerana faktor
menolak. Penyelidikan ini menggunakan penelitian kualitatif di mana penyelidik telah menjalankan
sesi temubual kumpulan fokus yang terdiri daripada seramai 5 informan berasal daripada faktor
demografi yang berbeza. Kajian ini menggunakan paradigma pemprosesan mesej oleh khalayak yang
mengandaikan beberapa faktor iaitu faktor mempengaruhi keaktifan pemprosesan maklumat,
ketidaksamaan maklumat dan percanggahan dan pembolehubah penerima, mesej, sumber dan
saluran yang mempengaruhi pemprosesan maklumat. Paradigma ini mengatakan bagaimana
khalayak terdedah kepada mesej, keaktifan memproses makluman, percanggahan, saluran dan
pengaruh mesej tersebut. Kesan mesej itu bergantung kepada faktor mesej iaitu menolak dan
menerima seperti perasaan takut, menolak, tahu, bertindak. Kajian ini adalah untuk melihat faktor
yang ada pada mesej dalam mempengaruhi perokok menggunakan mesej berbentuk visual.
Paradigma permasalahan kajian ini menyatakan bahawa dipengaruhi oleh faktor pemprosesan mesej
oleh khalayak iaitu; Faktor Menolak pada mesej yang menolak individu daripada memproses mesej.
Faktor ini ada pada diri individu seperti keterlibatan sama ada seseorang individu terlibat secara
langsung dengan isu ataupun mesej yang disampaikan.
Kata kunci:
Komunikasi visual, Mesej visual, Mesej kesihatan, perokok tegar
43
IC 102
A CONFIRMATORY FACTOR ANALYSIS OF THE HEALTH BELIEFS RELATED TO
CARDIOVASCULAR DISEASE SCALE AMONG MALAYSIAN
UNDERGRADUATE UNIVERSITY STUDENTS
Lim Bee Chiu, Kueh Yee-Cheng & Wan Nor Arifin
Unit of Biostatistics and Research Methodology
School of Medical Sciences
Universiti Sains Malaysia
bchiu_82@yahoo.com, yckueh@usm.my & wnarifin@gmail.com
Ng Kok Huan
KPJ Kuantan Specialist Hospital
ngkokhuan@gmail.com
ABSTRACT
Even though cardiovascular disease (CVD) are not prominent among young adults, they may not be
free from its related risk factors. The purpose of this study was to examine if the developed four-factor
structure of the Health Beliefs Related to CVD (HBCVD) scale was a proper model fit of the data for the
undergraduate students. A cross-sectional study was conducted on 788 undergraduate students in
Universiti Sains Malaysia, Malaysia selected by proportionate cluster sampling technique. The 25-item
English version of HBCVD scale was used to measure the participant’s health beliefs status which
consisted of four constructs of the Health Beliefs Model: perceived susceptibility and severity of CVD;
benefits and barriers to diet and exercise. Confirmatory factor anlaysis was used to establish the
construct validity. The study supported a 19 items and four-factor model with acceptable model fit
indices *RMSEA = 0.040 (90CI%: 0.034, 0.046; Clfit = 0.998); SRMR = 0.053; TLI = 0.941; CFI = 0.950+.
The Composite Reliability and the Average Variance Extracted for the final measurement model were
ranged from 0.611 to 0.882 and 0.254 to 0.592 respectively. The four-factor model with 19-item with
one error covariance of the HBCVD scale has a good fit and shown a good psychometric values. A
slightly modified HBCVD scale may be a useful tool to assess health beliefs status among university
students in Malaysia, as it will provide a broader picture of health beliefs toward CVD that may impact
on their health behaviour. Once health educators understand this, they might then be able to
determine how to best support and promote cardiovascular health among university students for early
preventive behaviours.
Keywords:
Cardiovascular disease, confirmatory factor analysis, health beliefs, health belief model,
young adults.
44
IC 103
CRISIS COMMUNICATION A COMPARATIVE ANALYSIS OF BRAND RECOVERY
STRATEGY BETWEEN MALAYSIA AIRLINES AND AIR ASIA AFTER
THE CRASH OF MH370 AND QZ8501
Masduki
Senior Lecturer of Communications,
Faculty of Psychology, Social and Cultural Sciences, I
ndonesian Islamic University, Yogyakarta, Indonesia
masduki@hotmail.com
ABSTRACT
The Crash of MH370 and QZ8501 in 2014 and early 2015 experienced by the two airlines based in
Malaysia: Malaysia Airlines and Air Asia raised public attention including academics and professional in
communication policy sector. Both companies have a relatively different strategy to manage public
communication and restore their brand reputation as international airlines service companies.
This paper outlines both brand recovery strategy of communication in theoretical approach and its
implementation by the Malaysia Airlines and Air Asia based on the study of mass media coverage in
Indonesia. This paper refers to 5 strategies of brand image restoration developed by William Benoit in
the book: Accounts, Excuses, and Apologies: A Theory of Image Restoration Strategies. (1995): Denial,
Evading responsibility, Reducing offensiveness, corrective actions and Mortification.
Referring to the concept of brand image restoration developed by Benoit, I discovered the fact
that Air Asia’s ability to manage the issues of post-crash is better than Malaysia Airlines. Air Asia
management not only use bad-weather as an external wrong factor, but acknowledges pilot error and
declared fully responsible for the compensation of passengers. Direct responding to the disaster from
top level of management caused the victim's family tranquility.
In other side, the direct involvement of Malaysian government in managing global
communication following the crash of MH370 can relatively maintain trust image of Malaysian Airlines
as a state-owned airline. Willingness to cooperate with related parties, including the press community
from both companies in aircraft search process also shows that the two airlines have adopted openness
principles of corporate management.
However, the recovery of both company's brand reputation cannot be done automatically,
because of external factors such as recent regulation of Indonesian government that later generated
controversy related to Air Asia flight operation banning for a while. In the case of Malaysia Airlines,
unsuccessful of victims search led to the continuity of brand crisis due to mistrust to professionalism of
MH management among public.
Keywords: Crisis Communications, Brand, Malaysia Airlines, Air Asia
45
IC 104
AN EXPLORATORY FACTOR ANALYSIS OF THE MALAY TRANSLATED VERSION OF THE
INDEX OF DENTAL ANXIETY AND FEAR QUESTIONNAIRE (IDAF-4C+) ANXIETY AND
FEAR MODULE AMONG SECONDARY SCHOOL CHILDREN
IN NEGERI SEMBILAN
Izyan Hazwani Baharuddin1,2, Wan Nor Arifin1, & Kueh Yee-Cheng1
1
Unit of Biostatistics and Research Methodology
School of Medical Sciences
Health Campus, Universiti Sains Malaysia
2
Faculty of Dentistry
izyanhazwani88@gmail.com , wnarifin@gmail.com & yckueh@usm.my
Normastura Abd Rahman
Dental Public Health Unit
School of Dental Sciences
Health Campus, Universiti Sains Malaysia
normastura@usm.my
ABSTRACT
IDAF-4C+ Anxiety and Fear Module is the latest questionnaire developed to measure dental anxiety
and fear. Originally in English, this 8-item questionnaire is equipped with strong theoretical
underpinnings which assess the emotional, behavioural, cognitive and psychological components of
fear reaction. However, due cultural, language and age difference between validated Australian
population and intended Negeri Sembilan population, the validity and reliability of this questionnaire
needs to be established before it can be used in a local setting. The purpose of this study was to
validate the Malay version of the IDAF-4C questionnaire among secondary school children in Negeri
Sembilan before it can be used among local population. Methods: A cross-sectional study was
conducted on 246 secondary school children aged 16 years old in Rembau, Negeri Sembilan by
proportionate cluster random sampling technique with class used as a cluster. The questionnaire was
translated into Malay language by a team consists of translator, medical, dental and language expert
and pre-tested before being finalized. Questionnaire consists of eight items in the form of Likert scale
of 1 to 5. Participation in this research required parents’ implied consent as well as participants’
assent. Data were analyzed using SPSS version 22.0. Validity was determined by exploratory factor
analysis (EFA) while reliability was determined by Cronbach’s alpha. Results: 184 answered
questionnaires were returned with the response rate calculated as 74.8% where most of the students
were from rural area (75%), female (62.5%), and Malay (91.8%). This study yielded a single-factor
structure that demonstrated high factor loading on all eight items ranging from 0.732 to 0.853 and
good internal consistency (Cronbach’s alpha=0.929). Conclusions: The Malay translated version of
IDAF-4C+ questionnaire anxiety and fear module is valid and reliable to measure dental anxiety and
fear among secondary school children in Negeri Sembilan with all eight items were remained.
Keyboard: IDAF-4C, dental anxiety and fear, exploratory factor analysis, secondary school children
46
IC 106
THE RELATIONSHIP OF ECONOMIC GROWTH ON THE IMPACT OF COMMUNITY-BASED
HEALTH INSURANCE SCHEME AMONG THE RURAL DWELLER OF SOKOTO STATE
NIGERIA.
Garba Ibrahim Tanko, Azhar Harun
Garibtan65@gmail.com
ABSTRACT
The rural dwellers in Sokoto State, Nigeria is mostly rural in nature. And their primary business is
farming, and petty trading and most of the population of Nigeria reside in the rural areas about 70
percent of the Nigerian population are rural dwellers. And in theses rural areas there is inadequate
health care facilities, access to health care is a severe challenge. Thus, this report seeks to demonstrate
the relationship between wellness and economic development of the rural inhabitants. And findings
show that there is a substantial correlation between health and economic development of the rural
inhabitants.
Keywords: Rural Dwellers, Economic Growth, Sokoto State
47
IC 113
CULTURALLY COMPETENT COMMUNICATION IN MALAYSIA MEDICAL TOURISM
PAVITHRA ARIDASS
KDU College Penang
pavithra@kdupg.edu.my
ABSTRACT
"In Asia, medical tourism has become increasingly important due to the growing demand for the
health services. In this context, communication according to cultural requirements is absolutely
essential. Culturally competent communication is paramount in humane healthcare domain. The
current studies on culturally competent communication in medical tourism have focused mostly on
western countries and not so much on Asian countries. However, there is information available that
shows that Asian countries are becoming preferred destination for medical tourists due to its
affordable cost. An increasing number of multicultural patients are travelling to Asian countries under
medical tourism. This article emphasizes the interest to understand and to justify culturally competent
communication perspectives from Malaysian context. Thus, this paper has two objectives: (i) identify
the culturally competent communication attributes in an Asian perspective; (ii) determine how
culturally competent communication contributes to medical tourism. This will also contribute towards
sensitizing the importance of cross cultural context in healthcare communication. Moreover, this
paper will also be beneficial to the authorities to enforce the importance of culturally competent
communication in medical tourism as part of quality of care improvement agenda. Subsequently, the
result will provide insights and information on communication and health from an Asian perspective.
Key word: culturally competency, communication, healthcare, medical tourism, quality of care
"
48
IC 114
PEER INFLUENCE ON STUDENT MISCONDUCT
Normalis Bazid & Zainudin Abu Bakar
Faculty of Education
University of Technology Malaysia
p-zain@utm.my
Zakri Abdullah
IPG Campus of Raja Melewar
su_prak2009@yahoo.com
ABSTRACT
This review paper aims to discuss student misconduct with regards to peer influence and its various
types. Adolescence is a period of transition that comes with many challenges for students. Therefore,
the researcher focuses on the period of adolescence, since it could lead to more serious disciplinary
problems. The failure to provide proper attention and solutions could lead this to a more serious issue
in the future. Data collection and analysis conducted through a study of the existing literature help
and support the results of this study. At the end of the writing, the researchers hope that there will be
more comprehensive proposals and studies that thoroughly address such issues in the future. This
includes conducting multiple research works that provide more in-depth implications, carrying out
case studies, varying the existing approaches to address misconduct cases, strengthening the existing
techniques and varying the practices of overcoming misconduct issues in the country.
Keywords: Peer influence; student misconduct; types of misconduct
49
IC 115
ANALISIS KESILAPAN PELAJAR MATRIKULASI DALAM
TAJUK PILIH ATUR DAN GABUNGAN
Rusydah Usry & Roslinda Rosli
Fakulti Pendidikan
Universiti Kebangsaan Malaysia (UKM)
rusydah@siswa.ukm.edu.my
roslinda@ukm.edu.my
ABSTRAK
Pilih Atur dan Gabungan merupakan salah satu topik yang sering mendapat perhatian guru dan
pelajar dari sudut aplikasinya dalam kehidupan seharian. Kajian ini bertujuan untuk mengenal pasti
kesilapan pelajar di sebuah kolej matrikulasi dalam topik Pilih Atur dan Gabungan. Seramai 83 orang
pelajar yang terdiri daripada 46 orang pelajar aliran modul I, 23 orang pelajar aliran modul II dan 14
orang pelajar aliran modul III Program Dua Tahun terlibat dalam kajian ini. Instrumen adalah ujian
diagnostik Pilih Atur dan Gabungan. Jenis kesalahan yang dihadapi oleh pelajar diklasifikasikan
berdasarkan kesilapan masalah Kombinatorik oleh Carmen Batanero. Data dianalisis secara deskriptif
dengan menggunakan frekuensi dan peratusan untuk tujuan diagnostik jenis-jenis kesilapan. Dapatan
kajian menunjukkan pelajar sering melakukan lima kesilapan utama iaitu kesilapan mentafsir soalan,
kesilapan dalam mengenal pasti jenis objek yang digunakan sama ada serupa atau berbeza
terutamanya kes abjad, nombor dan benda bukan hidup, membuat penyelesaian menggunakan
operasi aritmetik yang salah, penggunaan formula yang salah dan memberi jawapan salah tanpa
membawa sebarang maksud. Hasil kajian ini dapat membantu pensyarah merancang pengajaran
dengan lebih berkesan untuk menjayakan aktiviti pengajaran dan pembelajaran Pilih Atur dan
Gabungan.
Kata kunci: Kesilapan, Pilih Atur dan Gabungan, Kombinatorik
50
IC 116
COMPARISON OF STUDENT DISCIPLINARY MISCONDUCT BEFORE AND AFTER THE
MILLENNIUM ERA
University of Technology Malaysia
normalis888@gmail.com
p-zain@utm.my
Zakri Abdullah
IPG Campus of Raja Melewar
ABSTRACT
This study aims to analyze previous studies in the existing body of literature on the comparison of
student disciplinary misconduct before and after the millennium era. In terms of results from data
collection methods, the researcher has used resources from previous studies to help and support the
findings of the study. Moreover, since the investigation of student misconduct will always be in debate,
it is crucial to look at a collection of results from previous studies during that period in order to
comprehend the chronology of events in the study of disciplinary misconduct. The students themselves
possess emotions and thoughts in behaving. Thus, they have a variety of internal and external issues
that cause them to engage in disciplinary misconduct. It is with great hope that, with the discussion of
this study, there will be more work in the future that could come up with more effective
recommendations to address misconduct issues among students.
Keywords;
Student disciplinary misconduct; before the millennium era; after the millennium era
51
IC 118
THE FILIPINOS IN THEIR HYBRID LOGICAL CONVERSATIONS:
A PRELIMINARY STUDY OF A MICROCOSM OF THE SOUTHEAST ASIAN
COMMUNICATION PATTERN
Bernard Moreno Bragas
Institute of Arts and Sciences
Far Eastern University
bernardbragas@gmail.com
ABSTRACT
In this paper, I would like to show that the Filipinos in their local conversations always commit the
logical fallacy of ambiguity. There are always apparent manifestations of this that will be initially
illustrated as necessary entailments of the paper’s presentation of Filipino ambiguity. Nonetheless,
these communication pattern by the Filipinos need to be justified in consideration of many
aspects. Thus, there is also a need to answer the question if it is really fallacious to be ambiguous
(even under certain considerations).
Ambiguity as a construct shall also be discussed at such length together with situating it at a given
context. This context is just as what anthropologists and cross-cultural researchers call the high
context (HC) types of people in contrast to the low context (LC) types, which is definitely in
contradistinction to how the Filipinos conduct their communicative technics.
The
word communicare in Latin means, “to share or impart that which is common.” Thus, communication
cannot be limited to a simplistic logical analysis that is sometimes akin to the predictability of
mathematics. It is somehow very assuming to think that in the behavioral pattern of the Filipinos, they
would be confined to a kind of a stiff logical conversations. Furthermore, critiques of language by
some philosophers shall also be extrapolated because it exposes the limitations of logic that is actually
systematized from the Western tradition – a low context society, if I may say. I would look at the
notions of important philosophers such as Ludwig Wittgenstein and H.P. Grice, but only as it relates to
the proposed topic. May the noticeable shift from the “realm of logic” and dogmatic analysis to a nondogmatic use of ordinary language, family resemblances and language games surface out in this
paper. Because in the coalescence of the Filipino language, ambiguity could be “a form of life” in the
Wittgensteinian sense of the phrase.
With this thought flow, this paper ends not really with the endorsement of the Filipinos continuous
pursuit to be ambiguous. But with the recommendation to appreciate the logic behind the Filipinos'
language, which is actually more of having a meaning shared by all involved in a certain community
(that is possibly exclusive) than having explicit meanings of words immediately understandable
universally. And with this analysis, I conjecture that the hybrid logical conversations of the Filipinos
could be seen as a microcosm of the South East Asian communication pattern - that I shall also subject
to further research.
Keywords: Fallacy, Logical Conversation, Ambiguity, Southeast Asian Communication
52
IC 120
KAJIAN PERBINCANGAN TERHADAP PEMANTAUAN
IBU BAPA KEPADA PELAJAR
Fakulti Pendidikan
Universiti Teknologi Malaysia
normalis888@gmail.com
p-zain@utm.my
Zakri Abdullah
IPG Kampus Raja Melewar
ABSTRAK
Kertas kajian literatur ini adalah bertujuan untuk mengkaji secara sistematik terhadap perbincangan
pemantauan ibu bapa kepada pelajar. Pemantauan ibu bapa adalah merupakan antara aspek yang
penting di dalam faktor keibubapaan. Oleh itu, berdasarkan kajian literatur, penyelidik telah memilih
artikel-artikel daripada jurnal yang tertentu dari tahun 2000 sehingga 2012 untuk perbincangan
berkenaan. Artikel-artikel tersebut kemudiannya dianalisis dan disusun mengikut peringkat tahun.
Penyelidik mendapati bahawa pemantauan ibu bapa adalah satu aspek yang penting dan
memerlukan perhatian, pemahaman serta penjelasan yang khusus. Namun, tidak jelas dan kurang
dikaji dan diperluaskan dengan perkaitannya terhadap pelajar di negara ini. Pelajar yang
dibincangkan adalah dalam kategori salah laku yang membabitkan kes penggunaan bahan terlarang
(alkohol, merokok dan dadah). Oleh yang demikian, penyelidik telah memilih untuk membincangkan
topik berkenaan. Perbincangan ini dimulakan dengan penerangan mengenai definisi istilah
pemantauan ibu bapa dan diikuti dengan perbincangan terhadap pemantauan antara pelajar lelaki
dan perempuan. Di bahagian yang seterusnya adalah mengenai bukti-bukti kajian daripada luar
negara tentang pemantauan ibu bapa kepada pelajar yang terlibat dengan salah laku terhadap
penggunaan bahan terlarang yang berkenaan. Ianya dilihat sangat penting dan serius oleh penyelidik
kerana walaupun isu ini berlaku di negara ini tetapi kajian dalam perkaitan terhadap topik tersebut
masih belum banyak diberikan perhatian secara khusus di negara ini dalam menangani salah laku
tersebut. Di bahagian kesimpulan pula, penyelidik ada memberikan beberapa cadangan lanjutan
kepada pengkaji yang berminat terhadap topik berkenaan.
Kata kunci; Definisi pemantauan ibu bapa; pelajar lelaki dan perempuan; bukti-bukti luar negara
53
IC 122
EFFECTS OF ADVANCED MANUFACTURING TECHNOLOGY ADOPTION AND MARKET
COMPETITION ON MANAGEMENT ACCOUNTING SYSTEM OF MANUFACTURING FIRMS
IN MALAYSIA
Siow Yung Ern
Putra Business School
esther_siow@yahoo.com
Dr. Amalina Binti Abdullah
Fakulti Ekonomi dan Pengurusan
Universiti Putra Malaysia
lina200869@gmail.com
Prof. Foong Soon Yau
Putra Business School
syfoong@putrabs.edu.my
ABSTRACT
Contingency theory proposes that advanced manufacturing technology adoption and market
competition necessitate the adoption of sophisticated MAS for more accurate and timely accounting
information to enhance firms’ decision making and to sustain their long-term success. This study
empirically examines the effect of advanced manufacturing technology adoption and market
competition on the adoption of sophisticated management accounting system (MAS).Using a
structured questionnaire, data from 137 manufacturing companies from Malaysia were obtained for
analyses. The regression results show that the sophistication of MAS adopted is significantly and
positively related with advanced manufacturing technology adoption and market competition. The
findings suggests that the adoption of sophisticated MAS design is parallel with the technological
innovations that are incorporated into their manufacturing technologies and the adoption of
sophisticated MAS design is able to assist managers in cost and control activities and to provide more
relevant information for strategic decision making purposes. Besides, the adoption of sophisticated
MAS design is also able to assist firms to cope with the increasing customer demands and competition
from their core competitors by providing more relevant information regarding the changes in the
business environment. These results have contributed to the management accounting change
literature by suggesting that attempts by the MAS designers to improve the timeliness and the scope
of the information are of particular relevance to the managers as the firm adopts more advanced
manufacturing technology and as the market competition increases.
Keywords:
Management accounting system design, contingency theory.
54
IC 125
THE EFFECTS OF STUDENT’S PERCEPTION ON TEACHER’S
PERFORMANCE AND LEARNING STYLES TOWARDS
STUDENT’S READING COMPREHENSION
Pipit Novita
Faculty of Da’wa and Communication
Syarif Hidayatullah State Islamic University
novita79@yahoo.com
ABSTRACT
Reading has become an integral part of the English language learning. In the process of learning,
students apply different kinds of learning styles to absorb the information. Teacher’s perfomance in
the class is considered an important element how students learn the new language. Therefore, the
purpose of this research is to find out the effects of student’s perception on teacher’s performance and
learning styles towards student’s reading comprehension. The method used is survey method. A
sample of 60 students showed several significant findings. The most important finding is the
significant effect of student’s perception on teacher’s performance and learning styles towards
reading comprehension.The findings therefore will help to provide more information on the issue and
plan for better strategies in teaching reading comprehension.
Keywords: perception, teacher’s performance, learning styles, reading comprehension.
55
IC 126
THE INFLUENCE OF USAGE INTENSITY AND PEER GROUP INTERACTION AMONG
HEDONISTIC LIFESTYLE OF SOCIAL MEDIA PATH TEENAGE USER
Erni Martini, Utari Octavianty & Listyo Dwi Harsono
Faculty of Economic and Business
Telkom University
erni.martini@gmail.com , utarioctavianty@students.telkomuniversity.ac.id & listyo23@gmail.com
ABSTRACT
Social media path have a features that allows users to actively interact with others. The influence that
occurs from the use and interaction on the media, including social media, is something that cannot be
avoided. This effects can appear in many forms. One of this effect is that adopted behavior and
lifestyle among users. This study aimed to determine the effect of Intensity of Use and Peer Group
Interaction that Affect Hedonistic Lifestyle among Teens. Examined respondents in this study were
Social Media Path Young Users with age range 15-24 years, with a total sample of 420 respondent.
This study was quantitative causal, data analysis techniques that used in this study was
multiple linear regression analysis to test hypotheses simultaneously and partially. The results showed
that the intensity of use and Peer Group interaction did give effect simultaneously for 23.9% on Social
Media Path Hedonic Young Users, while 76.1% was determined by other factors that not examined in
this study.
Based on the results of this study, we can expect social media teen users to be more concern
with how to interact and be more selective in the use of the features of social media, in order to avoid
the influence of hedonistic lifestyle. Future studies are expected to examine the different social media
objects and examine the positive impact that may arise from the use of social media.
Keywords: Media Sosial, Path, Hedonistic, Life Style, Intensity, Peer Group Interaction
56
IC 131
NAQLI AND AQLI KNOWLEDGE INTEGRATION PRODUCES QURANIC PROFESSIONAL
GENERATION
Zetty Nurzuliana Rashed
Fakulti Pendidikan,
43000 Bangi, Selangor, MALAYSIA
Tel:+6016-6851094. E-mail: zetty@kuis.edu.my
Ab. Halim Tamuri
Tel:+6019-3390675. E-mail: tamuri@kuis.edu.my
Siti Suhaila Ihwani
Tel:+6013-2936624. E-mail: suhailanas@gmail.com
Julia Madzalan
Fakulti Pendidikan,
Tel:+6017-2965620. E-mail: julia@kuis.edu.my
ABSTRACT
This concept full paper discusses the concept of aqli and naqli knowledge integration which able to
produce Professional Quranic generation. Generally, al-Quran generation is those who understand the
religion and are not deceived by wealth and materials. This generation is guided by al-Quran and
nurtured with norms and noble values that are embedded in the teachings of Islam. This generation is
hoped to become the creator of a civilization that can embrace Islamic soul in a dynamic and positive
way. This generation will also manage changes that will occur in the society based on humanistic and
Islamic soul. This is suitable with the main purpose of Islamic education which is to produce human
devoted to God (soleh). This research uses library research and document analysis methods by
assessing and analyzing discussions in texts content and being translated in the form of narrative
approach. This study found that the al-Quran generation which is developed through Holistic and
Integrative Education Curriculum (JAIS) is a generation that shows uniqueness and personality of true
Muslims from the aspects of physical, mental, spiritual and manners in the course of integration
education based on devotion and faith to Allah S.W.T. which fulfills the characters of uluhiyyah and
rububiyyah.
Keywords: Quranic generation, integrative education, knowledge integration, naqli knowledge, aqli
knowledge
57
IC 137
THE RELATIONSHIP OF CUSTOMER KNOWLEDGE, KNOWLEDGE MANAGEMENT AND
SERVICE QUALITY ON CUSTOMER SATISFACTION: A STUDY OF RETAIL ISLAMIC
BANKING.
1
Khairul Firdaus Adrutdin, 2Azlan Ali, 3Nadiah Mohamad Nor and
4
Mohamad Sofuan Mohamad Saleh
1
Universiti Kuala Lumpur, Malaysia Institute of Industrial Technology, Johor, Malaysia.
2
Universiti Kuala Lumpur, Business School, Kuala Lumpur, Malaysia.
3
Universiti Kuala Lumpur, Malaysia Institute of Industrial Technology, Johor, Malaysia.
4
Selangor International Islamic University College, Malaysia
1
khairulfirdaus@mitec.unikl.edu.my ,
2
azlanali@bis.unikl.edu.my,
3
nadyamohamadnor @gmail.com
4
msofuan@kuis.edu.my
ABSTRACT
Knowledge management (KM) has been identified as one of the new economic assets of an
organisation as it entails to a more relationship oriented business process that use knowledge sharing
as the framework to increase its service quality for the benefits of customer satisfaction. This study
aims to discuss on the relationship of customer knowledge, knowledge management and service
quality on customer satisfaction in retail Islamic banking environment. In depth study on the service
quality (SQ) aspect in the retail Islamic banking was firstly conducted in order to identify the element
of knowledge that resides in the service quality items and how it relates to the customer knowledge
and customer satisfaction. Secondly, the construct of KM relationship between the service quality,
customer knowledge and customer satisfaction is critically assessed. The focus of KM is on the
effective knowledge transfer process via the SECI model where the knowledge acquisition and sharing
process in the retail Islamic banking segment is applied. A conceptual framework for the KM
application in the retail Islamic bank is to be reviewed and the empirical studies are to be examined so
as to assess on the obtained relationships.
Keywords: Service quality, customer knowledge, knowledge management, customer satisfaction,
retail Islamic banking.
58
IC140
AN ACADEMIC REVIEW OF SHARIAH COMPLIANCY ON AMANAH SAHAM BUMIPUTERA
(ASB)
Shafina Fisal
Department Banking and Finance, Faculty Management and Muamalah, Selangor International Islamic
University College, Malaysia
shafina@kuis.edu.my
Nor Fadilah Bahari
Department Banking and Finance, Faculty Management and Muamalah
International Islamic University College, Malaysia
norfadilah@kuis.edu.my
Wan Shahdila Shah
Department Banking and Finance, Faculty Management and Muamalah
International Islamic University College, Malaysia
shahdila@kuis.edu.my
ABSTRACT
In understanding stock price behavior, this study attempts to use technical analysis to anticipate future
price movements to enable investors decide on when to enter and exit a stock position to maximize
returns or to minimize losses. Technical analysis makes use of candlestick and chart patterns, as well as
a variety of technical indicators to decide on the consensus of whether a particular stock, or the stock
market index for that matter, is driving towards bullish or bearish zone. A sample of 20 companies for a
time period of 3 years from the technology sector is chosen where technical analysis is carried out to
study stock price behavior of companies. Daily and 30-minute timeframe charts are used to detect any
indication of bullish or bearish signals, which will be confirmed with actual market price return or losses
to prove on the validity of the technical tools used to project stock price movements. The results show
that technical analysis generally helps in the prediction of future price movement despite the various
false signals that can exist. Using technical analysis does not guarantee stock return, but instead helps
investors to maximize returns or minimize losses by knowing when to enter or exit a stock position.
Key Words: Technical analysis, Future price movements, Indicators, Candlestick charts and patterns.
59
IC 143
A THREE DIMENSIONAL MODEL FOR SELECTING THE MOST APPROPRIATE JOURNAL
OUTLET FOR MANUSCRIPT SUBMISSION
Pandi Kankanamge Chaaminda Manjula Wijewickrema
Main Library
Sabaragamuwa University of Sri Lanka
manju@lib.sab.ac.lk
ABSTRACT
The rapid increase of the number of journals since last decade opened a wide opportunity for authors
to publish their works in prestigious journals. However, this exponential growth of journal options also
causes confusion among the authors in selecting the most appropriate publication outlet for
submitting their research. Therefore, the authors have to devote an extra effort to evaluate the
related journals one by one. Sometimes these evaluations may not give expected results owing to
numerous reasons. Although a considerable number of studies describe the crucial factors that need
to select a journal, there are only a limited number of models or methods have been developed to
make a journal selection. This study investigated 17 previously published relevant literature to identify
the most crucial factors for the journal selection process. Out of all the 40 factors which have been
discussed previously, 10 features were considered as important in more than 50% of the previous
studies. Finally, all these 40 factors are grouped into three separate major categories and developed a
new 3-dimensional model for selecting the most appropriate journal outlet to submit a manuscript.
The dimensions were recognized in a way that they affect to increase or decrease the fitting between
the journal and manuscript.
Keywords: Journal selection, manuscript submission, publishing, scholarly communication.
60
IC 144
WHO IS OLD AND WHEN A WOMAN IS OLD? CULTURAL, SOCIAL AND ECONOMIC
MEANINGS
Anisur Rahman Khan
Faculty Member, Bangladesh Public Administration Training Centre (BPATC) & PhD
candidate in Development Administration, National Institute of Development
Administration (NIDA), Bangkok, Thailand
khanpatc@gmail.com
ABSTRACT
The definition of old age’ is very much problematic since it varies across and within a particular culture
and society. It has no absolute definition or meaning. It is difficult to define old age on the basis of
chronological and physiological degeneration of a certain person. Different socio-cultural and
economic factors should be considered to level someone as old. On the other hand, a woman does not
become old at the same time with a man. It is the society where she lives and the culture which she
belongs to specify certain parameters for her to be levelled as old. A woman may become older in a
number of ways that are different for a man. This paper examines the ways in which we can enrich
understanding the definitional complexities surrounding the question who is old and when a woman is
old?
Keywords: Old age, Old men, Old women, Chronological and Physiological Meanings, Cultural, Social
and Economic Meanings
61
IC 147
PERCEPTION MAPPING ON HEALTH CARE INSURANCE PROGRAM IN ACEH:
A PHENOMENOLOGY STUDY
Bonaventura Ngarawula
Faculty of Social and Political Sciences
University of Merdeka, Malang, East Java, Indonesia
bonaventur4@gmail.com
Sanusi
Faculty of Teacher Training and Education
University of Syah Kuala, Banda Aceh, Indonesia
ABSTRACT
Health development is one of the fields in Indonesian national development plan which is basically
aimed to create public welfare. Indonesian government Act No. 38/2007 on Government Affairs
Division between central government, state government and district/city government mentions that in
the field of health, state, district/city has the authority to administer health care insurance according to
local conditions. The objective of the research is to study the people’s perception of health care
insurance program which has been launched by Indonesian government in Eastern Aceh. We found
that people who are at higher level of education tend to produce various responses regarding health
care insurance program in Aceh.
Keywords:
Phenomenology study, People’s perception, Banda Aceh
62
IC 148
INSTITUTIONAL QUALITY MATTER: AN EMPIRICAL INVESTIGATION OF FOREIGN
DIRECT
INVESTMENT IN NIGERIA
Ejuvbekpokpo Stephen Akpo1 & Sallahuddin Hassan PhD2
School of Economics, Finance and Banking
Universiti Utara, Malaysia
ejirosteve2@yahoo.com
din636@uum.edu.my
ABSTRACT
This study examines the institutional influence as a determinant of foreign direct investment (FDI)
focusing on Nigeria, applying autoregressive distributed lag (ARDL) cointegration technique. The
conclusion signifies that institutional qualities utilize long-run sway in determining FDI inflows. This
study opined that institutional quality is an essential factor in determining FDI in Nigeria. Also, the
combined impact of institutional quality and trade openness is momentous and also contribute
positively in attracting FDI both in the short and long run. Addition to this, this study is found to affirm
the hypothesis that said that the simultaneous implementation of policy mix; that is, minimizing trade
barriers and improving institutional quality plays a noteworthy role in enticing FDI in a developing
country like Nigeria.
Keywords: Nigeria, Institutions, Foreign Direct Investment, ARDL approach, Development.
63
IC 149
SUMBANGAN KEPIMPINAN INSTRUKSIONAL MAYA TERHADAP KOMPETENSI
PENGAJARAN GURU
Mat Rahimi Yusof
SMK Penarek, Setiu, Terengganu
matrahimiy@gmail.com
Mohd Yusri Ibrahim
Pusat Pendidikan Asas dan Liberal
Universiti Malaysia Terengganu
yusri@umt.edu.my
ABSTRAK
Kepimpinan instruksional yang efektif adalah penting untuk meningkatkan keberkesanan sekolah.
Kajian secara rentasan ini bertujuan untuk melihat sumbangan kepimpinan instruksional maya
terhadap kompetensi pengajaran guru sekolah menengah di Terengganu. Data kajian melibatkan 150
responden yang dikumpul menggunakan pendekatan kuantitatif melalui soal selidik. Dapatan kajian
menunjukkan semua tujuh dimensi yang dicadangkan untuk pemboleh ubah kepimpinan instruksional
maya adalah signifikan untuk pemboleh ubah tersebut dengan nilai loading faktor antara 0.77-0.89.
Bagi dimensi-dimensi yang dicadangkan untuk pemboleh ubah kompetensi pengajaran, dapatan kajian
juga adalah signifikan untuk pemboleh ubah tersebut dengan nilai loading faktor antara 0.53-0.96.
Selain itu, dapatan juga menunjukkan kepimpinan instruksional maya menyumbang secara signifikan
terhadap kompetensi pengajaran guru (β=0.31, CR=3.613, P=0.00). Akhirnya sebuah model interaksi
antara kepimpinan instruksional maya dan kompetensi pengajaran guru berjaya dibangunkan.
Kata kunci: Kepimpinan instruksional, kompetensi pengajaran, teknologi mudah alih
64
IC 153
SUNDAY TV MASS AS A RITUAL COMMUNICATION AMONG THE YOUTH
Glenn Irwin Cruz Reynon
MA Communication Candidate
The Graduate School University of Sto. Tomas, España, Manila Philippines
Program Chair, Communication
Angelicum College, Quezon City Philippines
glen_reynon@yahoo.com
ABSTRACT
Sunday TV Mass (STVM) is one of the Catholic Church’s initiatives for evangelization via media.
Primarily produced to spread the Good News, it is specifically for the sick and physically incapable
since they cannot go to churches to attend Mass and fulfill their Sunday obligation.
However, since the broadcast Mass is communicated through a mass medium and is exposed to a
wider audience than necessarily targeted, some people, the adolescents (youth) in particular, make
STVM an excuse to forego Mass attendance in their respective churches.
This experimental study will focus on STVM on its role as evangelizer and catalyst to ritual formation.
James Carey’s theory of Ritual Communication describes this practice as an enabler to the creation of a
community of believers among the youth and George Gerbner’s Cultivation Theory depicts on how
television ‘creates’ a worldview that unravels ritualistic experience by watching STVM.
The respondents of the study are 40 high school students of Angelicum College. Selected purposively,
the students were instructed and monitored to watch STVM for four Sundays. These students are top
achievers in their Religion subjects and are exposed to different religious activities in their school.
Keywords: Sunday TV Mass, Evangelization, Ritual Communication, Cultivation, Youth
65
IC 161
DETERMINANT OF EMPOYEE ENGAGEMENT AND KNOWLEDGE MANAGEMENT FOR
ENHANCING EMPLOYEE ENGAGEMENT
Norasiken Abdul Rahman
Faculty of Management
norasiken9291@gmail.com
ABSTRACT
This article argues that from an organization diffusion perspective, drivers of employee engagement
and knowledge management has the potential to increased employee engagement. Organization
today use engaged employee as a tool for a strategic partner in the business. The aim of this paper is
to review research on to find a relationship between determinant of employee engagement and
knowledge management to employee engagement. The study explores the concept of employee
engagement and also throws light on key drivers of employee engagement by analyzing three divers,
namely goals setting, leadership and feedback specifically. This study also explores how knowledge
management can enhance employee engagement. Other than that, this studies identifies gaps in the
current body of knowledge, which justify future research direction. Based on the findings, all the
drivers and knowledge management can enhance to employee engagement. Implications of the results
and future research directions are also presented.
Keywords : Goal setting, Leadership, Feedback, Knowledge Management, Employee engagement,
Systematic review
66
IC 162
INDIVIDUALISM AND COLLECTIVISM AS MODERATORS OF MORAL REASONING AND
TRANSFORMATIONAL LEADERSHIP STYLE
IN THE NIGERIAN PUBLIC SECTOR
Chikelu Okey Felix, Abd Halim B Ahmad & Rosita Bint Arshad
Ghazali Shafie Graduate School of Government,
Universiti Utara Malaysia,
okey.chikeluf@yahoo.com
abdhalim@uum.my
roz@uum.edu
ABSTRACT
A plethora of studies reported linkages between ethical reasoning and transformational leadership
style, such as moral and ethical leadership, stage of justice reasoning among others. However, few
studies investigated the specificities of individual motivational values and belief on the relationship
between moral reasoning and transformational leadership style. Few studies on the issue gave
conflicting and mixed findings, hence this study contends that transformational leadership
characteristic behaviours facilitates the capacity to know, learn and anticipate ethical threats that
influences the use of post-conventional stage in decision making. We argue that transformational
leader’s exhibit features that enhance development opportunities in subordinates. We equally suggest
that understanding public leaders’ degree of moral judgment and behaviour may contribute to
leadership training and development as leader’s core beliefs might affect cognitive processes and
behaviour.
Keywords: Ethical reasoning, Transformational leadership, Individualism and Collectivism.
67
IC 164
VISUALISATION IN MATHEMATICS PROBLEM SOLVING
META-ANALYSIS RESEARCH
Hamidreza Kashefi, Nor Athirah Alias, Mohamad Fahmi Kahar, Osman Buhari &
Suhaimi Zakaria @ Othman
hamidreza@utm.my
Fariba Mirzaei
Department of Education District 3 Kermanshah
Ministry of Education, Iran
mhfmirzaei@yahoo.com
ABSTRACT
Visualisation among student must be enhanced in order to boost the knowledge insight in
Mathematics. As for that reason, educational research must be conducted to overview on a vast
transformation of visual usage on the Education System today to suit the 21 st century learning
environment. Solving problem practically would assimilate the student in conveying idea by
collaborating people around them and immerse themselves to the real world more than just rote
learning. The precious experience in this research discussion is to find out the way in visualise the
student in solving problem especially in Mathematical fields. The transversal of Mathematical
language to visualise drawing may become the potential method in enhancing the interpersonal skill
and uphold the students’ comprehension. Expectant of this paper is to explore ideas and techniques
used on visualisation in problem solving, thus contribution the approach to develop and improve the
mathematics education especially in Malaysia.
Keywords:
Mathematics problem solving, meta-analysis, visualisation.
68
IC 165
PENGGUNAAN YOUTUBE SEBAGAI MEDIUM PEMBELAJARAN AGAMA DALAM
KALANGAN GENERASI Y DI TERENGGANU, MALAYSIA
Siti Rokiah Ab Rahman1 dan Fadzli Adam, Phd2
Institut Penyelidikan Produk dan Ketamadunan Islam (INSPIRE),
Universiti Sultan Zainal Abidin, Terengganu,
1
sl0931@putra.unisza.edu.my
2
fadzliadam@unisza.edu.my
1,2
ABSTRAK
Proses pembelajaran telah mengalami anjakan baru, dewasa ini pengaplikasian medium internet
semakin banyak digunakan dalam dakwah. Di antara medium dakwah popular dalam internet adalah
YouTube sebagai media produktif dalam proses pembelajaran agama. YouTube merupakan sebuah
laman perkongsian video untuk memuat naik, menonton dan berkongsi petikan video. Laman web ini
sesuai digunakan untuk menyebarkan info dan mempelajari agama kerana sifatnya yang
menggabungkan elemen audio dan visual yang dilihat lebih inovatif dan kreatif. Namun, realiti
penggunaan YouTube dalam kalangan masyarakat pada hari ini kurang mendapat sambutan dalam
pembelajaran agama. Kajian sebelum ini mendapati YouTube banyak dimanfaatkan oleh generasi Y
untuk hiburan semata-mata. Kajian ini bertujuan mengenal pasti trend semasa penggunaan YouTube
dalam kalangan generasi Y. Selain itu, kajian ini bertujuan untuk melihat hubungan antara faktor
kebergunaan dan kemudahgunaan dengan asas pengetahuan agama generasi Y beasaskan
pendekatan teori Technology Acceptance Model (TAM). Kajian yang dijalankan menggunakan kaedah
kuantitatif iaitu kaedah tinjauan. Hasil yang diperolehi daripada 100 orang responden yang terdiri
daripada mahasiswa/i Universiti Sultan Zainal Abidin (UniSZA) yang terpilih. Hasil kajian ini mendapati
faktor kebergunaan dan kemudahgunaan mempunyai hubungan yang signifikan dengan asas
pengetahuan agama. Dapatan ini diharapkan dapat dijadikan manfaat dalam sumber maklumat dan
ilmu dakwah kepada pelajar dalam aliran dakwah dan komunikasi, masyarakat umum. perancang
dakwah, pembina koswer multimedia dan para da’ie di Malaysia.
Kata Kunci : YouTube, pembelajaran agama ,TAM, generasi Y
69
IC 172
AN ETHNOGRAPHY STUDY OF KUMELEMBUAI COMMUNITY
IN SOUTHERN MINAHASA DISTRICT OF NORTH SULAWESI
Agus Sholahuddin
Faculty of Social and Political Sciences
University of Merdeka, Malang, East Java, Indonesia
sholahdn1@yahoo.com
Jan Lukas L. Lombok
Faculty of Social Sciences
Manado State University, Indonesia
ABSTRACT
We have conducted a study to describe and analyze the understanding of Kumelembuai community on
the meaning of social values of social culture in conservation of natural resources. Conservation of
natural resources by the Kumelembuai community is a manifestation of the growing awareness that
the forest or agricultural land is the only source of livelihood for them. The community is very selective
in the use of natural resources. It can be seen from the society that they do not utilize forest resources
massively. In addition, it can also be seen from the habits of the people in planting crops in
intercropping systems. There is a belief in the community that the forest is inhabited by the spirits of
ancestors which make the people carefully utilize the forest resources.
Keywords:
System of value, conservation, natural resources, local ecological wisdom
70
IC 173
FUTURE STUDY: THE READINESS OF COMMUNITY COLLEGE STUDENTS IN USING
M-LEARNING APPLICATION
Farrah A. Rahim, Faridatuljana Mohd Noor & Zazalli Lazin
Batu Pahat Community College
faridatuljana@gmail.com
ABSTRACT
Developments in technology and telecommunications recently have great impact not only on the
development of the country, but also to the world of education today. Accordingly, Mobile Learning or
m-Learning is seen as a step forward in the development of electronic learning (eLearning) (Fagerberg,
Rekkedal, & Russell, 2002) in the country. Current global developments this day has also opened up
more opportunities for educators to design and implement learning without limits in line with the
location and time of the educational goals of independent learning among college students. These
positive developments have improved the pattern of traditional learning towards more effective and
dynamic learning. Therefore, an action research was conducted on 40 students of Batu Pahat
Community College in order to examine the level of interest, attitude and motivation towards the use
of m-Learning modules to learn Generic Skill using Google Play application. It will also discuss the
development of learning m-Learning in Malaysia, benefits and difficulties encountered in integrating
mobile devices with education. Recommendations for the success of m-Learning educational methods
are also made for applying this technique in Batu Pahat Community College which was to prove the use
of m-Learning can be a new alternative in the process of teaching and learning in Generic Skill course.
Keywords:
m-Learning, Generic Skills, community college students.
71
IC 174
THE EFFECTIVENESS OF FIELD TRIP TECHNIQUES
FOR COMMUNITY COLLEGE STUDENTS
Faridatuljana Mohd Noor & Zazalli Lazin
ABSTRACT
The study of the effectiveness of field trip techniques for community college students was designed for
developing a brand new environment of teaching and learning in a classroom. The targeted
respondents of this study were several course content instructors from Air-Conditioning Installation
program of Batu Pahat community college. Students from semester four undertaking certificate in
Air-Conditioning Installation were also involved in this research. Non-structured interviews,
non-participant observation and note taking were the methods used in this research. The result
indicates various answers given by the respondents from the interviews. The needs of field trip
techniques were almost similar for all respondents both students and teachers. In a nutshell, the field
trip techniques can be said as one of the best methods to improve students’ understanding in the
teaching and learning of installation of air-conditioning subjects.
Keywords:
field trip technique; students of community college; course content instructors;
installation of air-conditioning program
72
IC 175
INDUSTRY’S PERCEPTIONS TOWARD STUDENTS’ ACHIEVEMENT OF COMMUNITY
COLLEGE GRADUATES PROGRAM FOR MARKETABILITY
Shahrulnizam Siran, Faridatuljana Mohd Noor & Zazalli Lazain
ABSTRACT
The aim of this study was to examine the industry's perception of Batu Pahat Community College
students during their graduate program. Data for this study was gathered from 30 respondents of
Electrical Installation students and 10 respondents from Air-Conditioning Installation who were
enrolled for three months in the relevant industries. It involved two companies relating to Electrical
Installation and Air-Conditioning Installation of Batu Pahat Community College. Data were analyzed
descriptively using frequency and percentage. The study demonstrated that both industries satisfied
with the level of students’ performance during their graduate programs in terms of skills with an
average of 100% while the industry assessment of the attitudes and personalities of students in both
programs also showed an average of 100%. In conclusion, the marketability of graduate program for
students from Batu Pahat community college is a success.
Keywords:
industry perception, students’ achievement, community college
73
IC 178
TRANSLATING IDEOLOGY: THE CASE OF MODALITY IN THE WRITTEN CONSTITUTION
OF THE STATE OF BRUNEI
SITI BADRIYAH HAJI MOHAMAD YUSOF
Malay Language & Linguistics Prog
Facilitator for FASS COP
Faculty of Arts and Social Sciences,
Universiti Brunei Darussalam
badriyah.yusof@ubd.edu.bn
ABSTRACT
Ideology is often viewed as a mode or vehicle to promote or legitimate interests of a particular
social group. It operates efficiently in a way that it appears to be obscure and least visible to the
interpreters, especially where constraints are posed to the non-dominant power-holders (Fairclough,
1989). To portray or strike a ‘balance of forces’ (to follow Fairclough’s term) among the counterparts
or authority figures involved, various linguistic and sema-pragmatic elements are exercised in order to
manifest reassertion of power control or an attempt to gain dominance over the other. This
phenomenon appears to be crucial in translating a parallel text, where two languages are exercised
forcefully and in tandem to appear as a sole text, so as to create solidarity rather than dominance.
Where Nida’s Formal Equivalence (F-E) is very common for a technical text such as a legal/
political text, it is also fundamental to note that there is a limitation to where this notion can be
entirely applicable. This is in fact true where there is a complex interaction of linguistic, cultural and
ideological elements involved in a particular discourse, specifically political ones. Hence, the aim of this
paper is to observe by how far does the notion of equivalence, specifically F-E apply to this particular
legal text. Throughout the discussion of this paper, both intertextual (use of modality) and extratextual
factors (socio-cultural context of Brunei and the British Government) will be utilized to reflect the
problem of equivalence and the choice of the related function words in the target text (TT). In other
words, are they merely caused by the renowned problem of finding equivalence in translation, or
‘manipulated’ in the name of power and ideology.
Fields of Research: Translation, Ideology and Power, Modalities, Historical-Political Discourse
74
IC 179
ORGANISATIONAL CAPABILITIES AND PERFORMANCE OF MANUFACTURING
COMPANIES IN DEVELOPING ECONOMIES: THE ROLE OF SERVICE INPUTS
Muhammed Abdulrahman
Phd candidate School of Business Management, College of Business
gracious65@hotmail.com
Assoc Prof, Dr, Sa’ari Ahmad
School of Business Management, College of Business,
ABSTRACT
Many research works has been carried out on capabilities and performance of manufacturing
organisations. But little attention has been given to certain factors that are peculiar to developing
countries in sub-Sahara African region and are capable of influencing the relationships such as
electricity. This paper is part of an on-going research and it is aimed at filling this gap by determining
the moderating role of electricity as a service input on the relationship between organisational
capabilities and performance of large manufacturing companies in Nigeria. Data will be collected
using seven point likert scale questionnaires administered on selected respondents and multiple
regressions will be used for the analysis to determine the relationship.
75
IC 180
NATION BRANDING, EDUCATION AND EDIFICATION- A COMPARATIVE STUDY
Chellappa Shanmugapriya *Assoc Prof.+
Veltech Multitech Dr.Rangarajan & Dr.Sakuntahala Engineering College, Chennai.India
Mother Teresa Women’s University Kodaikanal. India
Faculty of Management Studies
kcspriya30@gmail.com
Velayutham Rajeswari *Prof.+
rajevv@rediffmail.com
ABSTRACT
Nations are becoming very conscious of their positions and international perception as they affect their
images in the world. They are generating new approaches and strategies to establish and propagate
positive national brand images. According to Dinnie *2008+, a comprehensive nation branding strategy
would encompass initiatives and program to stimulate Diaspora mobilization, enhance the
coordination of the nation’s key institutions and organizations and ensure a reasonable consistency in
the country’s official communication and behaviors. It is felt that there is pressing need for the study of
the process underpinning the support for Nation Branding. In this context an attempt is made to find
out how far the films in India and Nigeria contribute to their branding of their nations. Awarded films
during the period 2000 to 2011 were selected for the research. Survey and Content Analysis were
carried out Perception Scale on Nation Branding was constructed. It covers the attributes in the Nation
Brand Hexagon by Anholt *2002+ viz., people, culture, heritage, indigenous values, national properties
and economic activities. Both content and concurrent validity were established. The researcher has
inferred that weighted average for ‘tourist centers’ is greater than the other dimensions of the Brand
Index viz., ‘history’ in films .As far as values are concerned , the family values got the highest score both
in Indian and Nigerian films. Portrayal of the environmental assets like oceans, rivers, landscape,
industries and institutions is worth to brand a nation. Both the films need to portray more of their
industries and institution, through their ‘Made in ....”. The better portrayal of all the dimensions shall
definitely attract tourists to the country. It will also enhance the patriotic feeling and love for the
nation among the audience. Pedagogy for branding a nation for the stake holders is the need of the
hour because it is the informal education and values which can be inculcated in the minds of the
viewers. It also highlights that the need of the hour is to educate and edify the community for better
understanding of the nation through formal, non-formal and informal education that too, starting from
students to the public by all means. These are all discussed in the full paper.
Keywords : Nation Branding, Reputation Management, Competitive Identity, Education onNation
Image, Edification
76
IC 181
PERLAKSANAAN GST AKAN MENGUGAT UNDI BN PADA PRU14: SATU KAJIAN KES
Muhammad Anwar Fahmi Hari Das Bin Abdullah, B.K.T.
Fakulti Komunikasi Dan Pengajian Media
Universiti Teknologi MARA(UiTM) Melaka
anwarfahmi36@gmail.com
Abstrak
Penyelidikan ini menjurus kepada kajian secara imperikal dan saintifik berkaitan pandangan,perasaan dan juga
tindakan rakyat Malaysia khususnya pengundi berdaftar berkaitan tindakan kerajaan Malaysia memperkenalkan
Cukai Barangan dan Perkhidmatan(GST) di Negara ini, mulai 1 April 2015.Walaupun pihak kerajaan memiliki
justifikasinya yang tersendiri untuk memperkenalkan GST dari kalangan rakyat di Negara ini, namun kesannya amat
besar dari segi kehidupan rakyat di Negara ini, meliputi aspek pengurusan kewangan individu, keluarga dan juga
Organisasi.
Kerajaan bertanggapan hasil daripada 6 % Cukai GST yang diperkenalkan bakal menjana pendapatan Negara dan
hasil pengurangan pemfokusan terhadap pemberian subsidi dan peralihan pendapatan daripada cukai GST ini akan
membantu pelbagai pembangunan Negara dari sektor pembangunan, pendidikan, perubatan, pekerjaan dan
sebagainya, justeru rakyat juga akan menikmati peningkatan pendapatan berkapita secara konsisten.
Pengenalan cukai GST juga dapat diseragamkan secara konsisten daripada 10% kepada 6 % dari kalangan para
pengedar,penjual dan pembeli secara zahirnya.Namun tindakan kerajaan memperkenalkan GST telah menyebabkan
pelbagai pihak memberikan maklumbalas yang negatif, khususnya pemimpin Negara seperti Tun Dr.Mahathir
Mohamed selaku mantan Perdana Menteri Malaysia.Mahathir telah menzahirkan bahawa dasar kerajaan dalam
mempertahankan GST bakal menyebabkan Barisan Nasional mahupun BN berhadapan dengan penolakan rakyat
khususnya para pengundi pada Pilihanraya ke 14.Justeru Mahathir menyentuh kepincangan,ketirisan dan
penyalahgunaan kuasa serta rasuah termasuk pelaburan 1MDB yang menelan belanja 700 juta USD.
Kegagalan penerangan dari kalangan para Pemimpin Kerajaan dan juga Kabinet berkaitan keberkesanan
perlaksanaan GST serta ketidak mampuan mengawal kenaikan harga barangan secara konsisten, daripada penjual
mahupun pasaran telah menyebabkan rakyat kian hilang sabar dan keyakinan terhadap kepimpinan kerajaan yang
sedia ada.Kajian ini akan memberikan tumpuan kepada penyelidikan secara temubual bersama para pemimpin parti
politik di Negara ini meliputi Barisan Nasional(BN) , Pakatan Rakyat(PR), para perniaga dan juga para pelajar
Institusi Pengajian Tinggi Awam (UiTM).Borang soal selidik akan diedarkan kepada responden dari kalangan 300
orang pelajar, manakala temubual akan dijalankan dari kalangan 3 orang pemimpin yang terdiri daripada wakil YB
Barisan Nasional, YB Pakatan Rakyat dan Pensyarah Akademik UiTM Melaka.Temubual juga akan dijalankan
terhadap pengurus perniagaan besar seperti Tesco, Mydin Mall,AEON BiG(Alamanda, Putrajaya) dan juga perniaga
runcit di Negeri Melaka.
Motif utama kajian ini adalah untuk memastikan kebenaran penentangan GST dari kalangan pengundi diakar umbi
dan juga sokongan mereka terhadap BN mahupun kerajaan yang sedia ada pada PRU14.
Kata kunci:GST(Cukai Perkhidmatan Dan Barangan), mengugat undi BN, imperikal dan saintifik, pandangan,
perasaan dan tindakan.
77
IC 183
TEOCHEW OPERA: THE FORMATION OF A NETWORK AND IDENTITY OF THAILAND
CHINESE COMMUNITY IN THE ASPECT OF ECONOMIC AND CULTURAL RELATIONS
Ladda Prasopsombat
Department of Sociology and Anthropology, Faculty of Social Sciences
Chiang Mai University, Thailand
Ladda1415@hotmail.com
ABSTRACT
Chinese Opera is the performing arts originated thousands of years. As seen from the evidence appeared in the
era of Song Dynasty 1179-1276 BC, there was a street opera troupes performing in the southern provinces of
China. Chinese opera characterized by the music and the story based on a verse structure alternated with
melodies and idiomatic vocals.
The Teochew opera in Thailand prospered in the reign of King Chulalongkorn. There were many theaters set up
by Chinese and Thai people. Additionally, the opera schools were opened as a cultural exchange of Thailand and
China. Opera has opened up widely, especially in Chinatown and on Charoen Krung Road. Teochew (Chaozhou)
is the majority population of Chinese residents in Thailand. Bangkok, for a period of time, used to be the center
of the development of Teochew opera. In the communist era under the command of major general
Phiboonsongkram, he wanted to control the Chinese people in Thailand by announcing the replacement of the
clan name with the surname for national security. Major general Phiboonsongkram also closed down more than
300 schools. After the end of World War II, the communist Chinese Red Army was at war with the Chinese
government. The democratic president Jia Kai Czech forced immigrants of Teochew Chinese opera performers
including opera owners into Thailand in 1952-1962. During this time, the opera had 80 troupes reflecting the
prosperity of The Teochew opera. Until 1966, opera theaters in Chinatown had dissolved. Presently, there are 12
troupes of Teochew opera performing in the shrines.
This study aims to revive the precious value of the opera. The audiences are mostly middle-age to old people.
Under such circumstances, the opera has to be modified to the dynamic of the society. The Teochew Opera is
tied to belief, faith, religious, and shrines. Therefore, Teochew opera is considered the high-class art. However,
the role of Teochew opera is reduced to become just a celebration of the shrines. The celebrations also require
cooperation and support of the Chinese community to organize the opera. The cooperation and support from
various sections of the business community and public devotion to the sacred shrines. Therefore, the
cooperation and support of the Chinese community and the local business community are very important to the
performing of the opera. Teochew opera is not only a show for entertainment purposes but also linked to the
faith, roots of the Chinese people and a network of community relationships (Guanxi) in the context of the
economic, social and cultural relations. Teochew opera is part of the fundamental identity of the Chinese people
and is bound by the network of relationships of Chinese communities.
Keywords : Teochew Opera, relations, changes, cultural identity.
78
IC 186
THE MODERATING EFFECT OF PSYCHOLOGICAL FACTORS TOWARDS THE DIFFUSION OF
A WEB-BASED HEALTH INFORMATION SERVICE (WBHIS)
Siti Noraini Mohd Tobi
Faculty of Business Management
snoraini7601@puncakalam.uitm.edu.my
Maslin Masrom
Razak School of Engineering and Advanced Technology
maslin.kl@utm.my
Azman Mohammed
Health Education Division
Ministry of Health Malaysia
azmanmohd@moh.gov.my
Mohd Nasir Abdullah
Malaysia Institute for Health Behavioural Research
Ministry of Health Malaysia
mnasir_a@moh.gov.my
ABSTRACT
The use of the Internet to retrieve health information is increasingly common and becoming the centre
from which an individual acquires knowledge to make informed decisions regarding his health.
MyHEALTH Portal (MHP) is a web-based health information service (WBHIS) set up by the Ministry of
Health Malaysia as one of the MSC Telehealth Flagship Application in 2005. It is a national initiative by
the Malaysian Government to bring great advances to the country through the innovative use of
Information and Communication Technology (ICT) aims to empower and encourage individuals to be
responsible for their health by providing health information and education online. This study is
intended to investigate the MHP’s usage and other related factors specifically the psychological
factors that influnce its usability using a quantitative research approach. It helps to understand factors
that might hinder users from using MHP and inhibit them from making informed decision regarding
their health condition. The findings would significantly help relevant parties to analyze the changes
that are necessary in order to promote MHP to the mass. A conceptual framework is also developed
indicating the key determinants of individual intention to use MHP through the central tenets of
Rogers’s Diffusion of Innovations (DoIs) to identify the key critical success factors that influence
individuals’ attitude based on the Theory of Reasoned Action (TRA) moderated by a psychological
factors using the Health Belief Model (HBM).
Keywords:
Psychological, diffusion, web-based health information service (WBHIS).
79
IC 192
STEAMERS, TRADE AND CHANGE IN OMAN'S ECONOMY
IN THE SECOND HALF OF NINETEENTH CENTURY
Prof. Boualem Belkacemi
Faculty of Arts & Social Sciences
Sultan Qaboos University
boualem@squ.edu.om
ABSTRACT
The paper discusses the impact of introducing steam navigation in southern seas, mainly the Indian
ocean and Arabian waters, on old processes of trade patterns in Oman.
The steamboat, with its power to travel speedily across the Indian Ocean, carried goods as well as
travellers far into the coasts of Africa and Asia. Few inventions in the nineteenth century were as
important in the history of Imperialist expansion and domination.
By the 1880's, it became obvious that all obstacles that faced maritime navigation and hindered both
trade and colonial expansion of European powers, was tamed gradually by three revolutionary events:
The introduction of steamers, the opening of the Suez Canal, and the use of telegraphic
communications. These events led to the total domination of Indian Ocean trade by Britain and France,
and the decline of Omani trade economy based on the fleet of dhows that made the country's main
force.
The introduction of steamers into the Gulf actually developed Gulf trade, linking it to networks beyond
that of the Indian Ocean in which it was integrated by the mid-19th century. The paper objective is to
question how did the steamers service affect Oman's local or even regional trade, especially that
carried by dhows.
Keywords : Economic history, Indian Ocean trade, Oman's trade, Colonial domination, Nineteenth
Century Maritime Navigation
80
IC 196
EXERCISE FURNITURE DESIGN PROMOTED HEALTHY LIFESTYLE?
Abu Bakar Abdul Aziz
Faculty of Art & Design
Universiti Teknologi MARA, Melaka
abubakaraziz.ide@gmail.com
Muhammad Muizzuddin Darus
Faculty of Art & Design
Universiti Teknologi MARA, Melaka
muhammad.muizzuddin.darus@gmail.com
ABSTRACT
This paper discusses the application of physical exercise on furniture design. Physical exercise is
important for people to maintain the health and prevent from the chronic disease. Physical exercises
can be categories into aerobic exercise, anaerobic exercise, and flexibility exercise. Each of categories
of physical exercises has a benefit itself. Recently, people in urban dwelling spent more time sitting on
furniture that causes unhealthy behaviour prior to sedentary lifestyle. Sedentary behaviour is best
defined as a distinct class of behaviour that involves sitting and low levels of energy expenditure,
typically less than 1.5 metabolic equivalents (METs). The application of physical exercise on furniture is
one of the solutions to decrease the sedentary lifestyle. In design process, design development is more
integrated with several aspects of design as aesthetics, functionality and technicality. The aesthetics
aspects applied into furniture design were more to emphasize the design appearance and emotion.
Functionality aspects on exercise furniture are focus on usability in design. The applications of physical
exercises in furniture design can divided into aerobic exercise, anaerobic exercise, and flexibility
exercise. Technicality aspect on exercise furniture is more on the application of technology and
material. It is plays the role to make design more functional. The application of technology and
material into exercise furniture can influence the design appearance and function. Finally, the
aesthetic improvements and enhanced functionality of the design can give the better impact in the
application of physical exercise on the furniture design. The integrated function of furniture such as
sitting, reclining and lying with physical exercise can encourage and give the awareness for people to
make the body movement and reduce the sedentary lifestyle. Exercise furniture can be use as daily
activities for support various people activities such as sitting, rest, and relaxing and the same time
promote and encourage people for healthy behavior in their lifestyle.
Keywords: aesthetics, functional, furniture design, physical exercise
81
IC 197
UNRAVELING THE LINK BETWEEN ENVIRONMENTAL FACTORS AND ORGANIZATIONAL
IMPROVISATION
Darwina Arshad a, Lily Julienti Abu Bakar b, Hartini Ahmad c, Saifulhafizi Hassand
abcd
School of Business Management
College of Business
darwina@uum.edu.my; julienti@uum.edu.my;
hartini@uum.edu.my; & saiful_hafizi@oya.uum.edu.my
ABSTRACT
Improvisation is currently considered to be novel in the business activity. Due to limited study on
improvisation in Malaysian businesses, this paper aims to investigate the influence of environmental
factors towards the organizational improvisation. Specifically, organizational resources which include
tangible and intangible resources as well as the external environmental factors in which comprise of
market and technological turbulence and competitive intensity are the factors determined to influence
organizational improvisation. By examining 106 small medium-sized enterprises (SMEs) in northern
region Malaysia, we found that internal and external environmental factors were able to influence the
organizational improvisation. This finding outlines that the SME entrepreneurs should highlight the
substantial effect of external and internal factors which are able to influence the spontaneity and
creativity in decision making and execution process in sustaining the firm performance. Theoretically
and in practice, this study on improvisation in the business represents potentially rich addition to the
vocabulary of entrepreneurial decisions and actions.
Keywords :
internal and external environmental factors; organizational improvisation
82
IC 200
COMPLIANCE BEHAVIOUR OF ZAKAT ON SALARY INCOME AMONG MUSLIM YOUTH IN
KLANG VALLEY
Teh Suhaila Tajuddin, Aza Shahnaz Azman & Noraini Shamsuddin
Faculty of Management and Muamalah
International Islamic University College Selangor (KUIS)
tehsuhaila@kuis.edu.my, azashahnaz@kuis.edu.my & noraini.shamsuddin@kuis.edu.my
ABSTRACT
Several previous studies showed that the level of zakat compliance varies by different age groups.
When age and the income increased, the awareness to pay zakat is also increased. However, the
compliance behaviour among youth to pay zakat is low, and there is no assurance that the zakat
compliance level will increase as the age increases. If the level of compliance does not improve, then
the potential to improve the zakat collection in the future is small. Therefore, it is very crucial to study
the level of compliance behaviour on zakat among youth and to identify factors influencing their
obligation towards zakat payment. This study was conducted to identify factors influencing zakat
compliance behaviour among youth in Klang Valley. Data from 437 respondents were analysed using
Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). The results showed that the
youth understanding on zakat and facilities factors influenced the zakat compliance behaviour on
salary income significantly. An important implication of the study is that zakat understanding among
youth should be given high priority to further improve the level of zakat obligatory. Gazetting the law
of zakat would be implemented in addition to reduce the non-obligatory.
Keywords: Zakat compliance, zakat on salary income, youth and understanding about zakat.
83
IC 201
FERTILITY MYTH OF OLDOINYO LENGAI AND ITS IMPACTS TO MAASAI COMMUNITY
OF NORTHERN TANZANIA
Evaristo Haulle & Delphine Njewele
Mkwawa University College of Education (MUCE),
(A Constituent College of the University of Dar es Salaam),
P. o Box 2284 Iringa, Tanzania
haulledict@muce.ac.tz/ haulledict@gmail.com
ABSTRACT
The paper aims at exploring the myth of fertility associated with Oldoinyo Lengai and its impacts to
Maasai community in Gregorian rift valley system in northern Tanzania. It assumes that in African
spirituality, myths are used to guide the knowledge, values and practices in the community and
Mother Nature. Fertility is among major transformation event in human life circles that can be
reflected through community myth. Through in-depth interviews and observation techniques primary
data relating to culture, customs and traditions were obtained. Documentary search was employed to
supplement field data. The study found out that Maasai community depended on the Oldoinyo Lengai
(Mountain of God) for fertility of human and animals. The fertility myth among the Maasai provided
pressure to both to prefer many children. The myth encouraged the dominance of promiscuous
behaviour. Maasai experienced deterioration of health, due to bearing many children with limited
maternal health care as well as spread of sexually transmitted diseases. It is concluded here that the
myth of Oldoinyo Lengai in relation to the fertility has caused incredible adverse impact to Maasai
community in particular and Tanzania in general. Human dignity has been lowered, health and
physical capacity has declined. The study recommended that health education and services should be
extended to the villages in the vicinity of Oldoinyo Lengai. The education and service providers should
be well trained to integrated nature of the myth and their side effects to the community in relation to
the changing nature of socio-economic landscape. Moreover, it is imperative to empower the
community members economically and socially so that they can decide their fate and exercised their
consent.
Keywords: Fertility, myth, Maasai, Oldoinyo Lengai, Tanzania
84
IC 204
ANALYSIS OF PERCEIVED CONTRIBUTION OF ISLAMIC BANKING TOWARDS
ENTREPRENEURSHIP DEVELOPMENT IN GOMBE STATE, NIGERIA
Mr. Idris Yahaya Adamu
Department of Accountancy and Business Administration
Federal University Kashere Gombe State, Nigeria
P.M.B. 0183, Gombe.
+601133992906; +2348038859929; +2348025011628
idristumu@gmail.com; idrisoceanic@yahoo.com; idris.yahaya@fukashere.edu.ng;
ABSTRACT
The level of financial exclusion in sub-Saharan Africa particularly Nigeria is tremendously increasing,
despite the effort of Governments to curtail this menace. This exclusion negatively affects the
development of private sector businesses on its ability to source funds from banks at times of need;
Islamic banking products by its nature is expected to meet the needs of its entrepreneurial customers.
The relationship and contribution of Islamic banking products to entrepreneurship development is
expected to be positive. However, this relationship is not tested in the North Eastern part of Nigeria,
which has religious, ethnic and cultural diversity and recently affected by problem of insecurity. This
study aims at using the knowledge, awareness and readiness of entrepreneurs to patronise Islamic
banking products in Gombe State, which in turn assess the level of perceived relationship between
Islamic banking products and entrepreneurship development. Although this is an ongoing research, the
researcher is ready to go to the field for investigation about the propositions given. Field study survey
design will be used in collecting information through a structured questionnaire targeting 200
respondents to test the relationship between and contribution of Islamic banking products and its
ability to meet entrepreneurs’ need of funding. Some propositions are made based on the issue at
hand/current findings on the literature review, which are to be analysed using SPSS20 software.
Keywords : Islamic banking, Entrepreneurship, Perceived relationship and contribution
85
IC 211
A FEMINIST ANALYSIS OF PATRIARCHAL OPPRESSION OF WOMEN IN THE NOVEL,
'MEMOIR OF A GEISHA
SITI MASITAH BT. MD. ZIN
ABSTRACT
This is a Feminist study of the novel, 'Memoir of a Geisha' written by Arthur Golden. Feminism theory
is used in order to analyse the Japanese culture and the status of women through the geishas in the
novel. The ultimate aim of this study is to portray the types of Patriarchal oppressions faced by the
geishas in their own community.
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212
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NEXT OUR CONFERENCES :
INTERNATIONAL CONFERENCE ON ARTIFICIAL INTELLIGENCE & COMPUTER SCIENCE 2015
October 12 & 13, 2015, Penang, MALAYSIA
http://aics2015.com/
GLOBAL CONFERENCE ON ECONOMICS AND MANAGEMENT SCIENCE 2015
October 12 & 13, 2015, Penang, MALAYSIA
http://worldconferences.net/gems/
89

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