Media Kit - Trade

MEDIA MARKETING PACKAGE
For 36 years, Tastings.com has published over 50,000 reviews on wines, beers & spirits. Beyond our independent product reviews
and editorial content, we offer producers, marketers and brand owners digital content channels to engage fans, influencers, press
and trade. All packages can be customized or purchased individually.
VIDEO MARKETING
WEBSITE VISITORS
EXPERIENTIAL EVENTS
SOCIAL MEDIA
AD PLACEMENT
For more information contact our Marketing team P: 773-930-4080 E: marketing@tastings.com
@tastingsbti
TASTINGS.COM MONTHLY STATS
VISITORS
65,000
UNIQUE
VISITORS
55,000
PAGES
PER VISIT
UNIQUE PAGE
VIEWS
2.5
150,000
TIME ON SITE
2.5 min
Tastings.com is a Destination
75% Organic Search Traffic
TASTINGS.COM DELIVERS
46 Median Age
64% Male 36% Female Gender
USA, Canada, U.K., Australia Geo Location
20k+ Reach, 2000+ Followers Social Fans
55% Food & Beverage Fans 22% News, TV & Movie Fans Affinity Group
For more information contact our Marketing team P: 773-930-4080 E: marketing@tastings.com @tastingsbti
VIDEO IS ESSENTIAL
In 2017, video will make up 69% of all internet traffic (Source: Cisco)
We can produce authoritative, content-rich videos that showcase the strengths and applications of your products
from a quality-and-flavor-based perspective. Use in POP, store demos, mobile apps, press & social media.
Browse our Tastings® Video Marketing tools!
Product Review
Brand Promotion
Product Placement
Our Job
Provide recap of the tasting
panel’s review of product
Showcase your brand’s voice in
“Between 2 Barrels” web series
Highlight your product in recipe
creation or how-to videos
Your Benefit
Tastings.com expert
endorsement of your quality
Raise customer awareness,
interest, sales, brand loyalty
Expert influencers interact and
educate your consumers
Click on Video
examples to view
benefits
For more information contact our Marketing team P: 773-930-4080 E: marketing@tastings.com
@tastingsbti
UNIQUE AUTHENTIC EXPERIENCES
Tastings.com creates and participates in Ceremonies, Seminars, Culinary Shows, Festivals, Tasting Events and more. Stake a claim now
in our calendar and we’ll create customized experiences for press, trade and influencers to interact with your product or message.
2016 2017
Events Calendar
April
#ToastWithTastings Annual Media Dinner
April
International Rum Award Ceremony & Festival
May
Cocktail Summit
July
Agave Stars! Tequila Award Ceremony
September
Oktoberfest & Pumpkin Beer Festival
October
Whiskey Award Ceremony
November
World Value Wine Challenge Showcase
January
Best Of Categories! Tastings® Celebration
Various
Seminar classes, sponsorships and education
For more information contact our Marketing team P: 773-930-4080 E: marketing@tastings.com
@tastingsbti
AD PLACEMENTS
Control how fans interact with your brand, place an attractive digital ad!
Cost: $400 per 20,0000 impressions on Tastings.com
Banner 728 x 90
Leaderboard
390 x 140
Square
500 x 500
Rectangle
297 x 377
Roadblock
(units run
mutually)
Banner 728 x 90
For more information contact our Marketing team, P: 773-930-4080 E: marketing@tastings.com @tastingsbti
SOCIAL MEDIA
We can expand your brand’s reach & engagement goals with a paid campaign using our audience.
Average
Reach/Month
Stats
Facebook
Twitter
/tastingsbti
19,000
@tastingsbti
38,000
Example Campaign
Outcome
Name: Cocktail Book Giveaway
Ad creation
Duration: 1 week
3750 reach
Goal: Increase Social Likes
Targeted Geography:
Cost:
308 new likes
6 states
Get a High’er education! We’re
buzzing about Warren Bobrow’s
new book Cannabis Cocktails and
we’ve got a free copy for you to
win! Like this post and we’ll weed
through our followers to
announce a winner July 5th
@ant_kneee this pic of our team
and Keith from @borsaobodegas is
one of our fave shots!
#toastwithtastings
Meet these Rum studs, Jamey &
Toby Beall of Tailwinds Distilling on
April 30th #MidwestRumFest
$150
For more information contact our Marketing team, P: 773-930-4080 E: marketing@tastings.com @tastingsbti