JESSICA ALBA
Transcription
JESSICA ALBA
QUARTERLY BY LEONTEQ 1 16 THE MAGAZINE FOR INVESTMENTS, TRENDS AND TECHNOLOGIES FUTURE BUSINESS TRAVEL 48 HOURS IN HONG KONG FINTECH – CALL TO ACTION FOR BANKS MADE TO MEASURE STEINWAYS SOUND AND QUALITY INTERVIEW JESSICA ALBA HOLLYWOOD ENTREPRENEUR FOCUS ON RECYCLING 2 EDITORIAL Dear readers In 2016, laying the foundation for a green future remains at the top of the agenda. Along with a shift in thinking around production, recycling will play a pivotal role here. Companies seeking to provide new methods of recycling offer a great deal of potential. This was recognised early on by a number of prominent investors who went on to invest in the segment, Bill Gates among them. You can read more about this on page 18. From page 28, you can learn what individual consumers can do to help create a greener, more sustainable economy through proper waste disposal and more responsible consumer decisions. Waste can literally be turned into gold Entrepreneur and Hollywood star Jessica Alba’s business The Honest Company has successfully entered the US market with non-toxic, eco-friendly, safe and affordable products and is now on course for global expansion. You can gain insight into this success story from page 8 onwards. ‘Fintech’ is on everyone’s lips and is crucially shaping the evolution of the financial industry. In retail banking new payment systems are taking centre stage. The B2B side focuses primarily on optimising costs and processes. On page 30, you can learn how Zurich is positioning itself as a major player in the global fintech market by combining Swissness and innovative strength. Meanwhile, indoor climbing is a sporting trend that is increasingly en vogue. Our report on page 14 might pique your curiosity and prompt some sporty new year’s resolutions to try something new in 2016. Hong Kong – global financial metropolis and cultural melting pot where East meets West – will sparkle in Chinese New Year celebrations in early February 2016. However, the Pearl of the Orient is still worth a visit at other times of the year – as you will see on page 40, where our Hong Kong CEO Ka Long Lee reveals his best tips for enjoying the city. I wish you a happy, healthy and successful 2016 and hope you will gain some exciting insights from this issue of Leonteq Quarterly. Jan Schoch CEO | Leonteq Ltd. CONTENTS 3 Contents INTERVIEW Entrepreneur Jessica Alba talks business. LOCATION The best tips for a weekend in Hong Kong. AT A GLANCE Recycling. Page 4 NEWS Leonteq Day 2016. Page 6 PORTRAIT Film star and entrepreneur: Jessica Alba. Page 8 SPORTS Tight holds, soaring emotions: climbing. Page 14 8 38 SPECIAL: RECYCLING A SUCCESS STORY Protecting the environment. Page 18 18 INVESTMENT TREND RECYCLING High-performing ‘scrap’ equities. Page 24 ALCHEMISTS OF THE 21ST CENTURY Waste as a resource. Page 28 34 FUTURE FinTech – Disruptive Energy. Page 30 MADE TO MEASURE Steinway – the measure of things in music. MADE TO MEASURE Steinway – high point for pianists. Page 34 LOCATION Hong Kong – a global metropolis and Asian hotspot. Page 38 RECYCLING Waste as a resource. GIMMICKS From old to new. Page 42 Publishing information Published by Leonteq Securities AG Brandschenkestrasse 90, P.O. Box 1686 8027 Zurich, Switzerland Publication: 3 times per year Print run: 3‚000 DE / 3‚000 EN Concept + realisation Leonteq & Pracimamedia GmbH Editor-in-chief Manuel Dürr manuel.duerr@leonteq.com Translation Amelia Sassano Head MarCom Sandra Frank Dudler sandra.frank@leonteq.com Authors Alexandra Dinter Thomas Garms Wolfgang Hagl Tobias Hatje Christian Ingerl Ina Krug Sven Millischer Frank Siering Christoph Wöhrle Photo credits Cover: Getty Images / Paul Zimmermann; Portrait: Getty Images / Gilbert Carrasquillo; Infographic (At the glance): Sebastian Adrian All other photos are from iStock. Reproduction, in whole or in part, of articles and images is permitted only with the prior written approval of Leonteq Securities AG. No liability is assumed for unsolicited deliveries. Subscriptions Leonteq Securities AG sandra.frank@leonteq.com Tel. +41 58 800 1091 Notice The interview with Nick Hayek (CEO Swatch Group) in the 3/15 issue was inadvertently missing a reference. It was originally conducted by Handelszeitung and published on 7 May 2015. Printing Staffel Medien AG, Zurich www.staffelmedien.ch Legal notice This publication is for informational purposes only and is not research; it does not constitute a recommendation to buy or sell financial products, and/or an invitation to provide an offer. The information herein is provided without any guarantee or warranty with regard to accuracy, completeness or reliability. It is explicitly recommended that investors obtain comprehensive and personal advice from a financial expert before investing in any financial products. This publication is no substitute for such consultation. © Leonteq Securities AG 2016. All rights reserved. In keeping with the principle of sustainability, this publication was printed on paper certified carbon-neutral, thus contributing to sustainable forestry worldwide. Only green energy was used in the production of this publication, and a hybrid vehicle was used to deliver it. 4 AT A GLANCE The recycling challenge In a world with increasingly short production cycles, the proper repurposing of valuable raw materials represents a key challenge. This makes sense not only for the environment and conservation of resources – it also makes pure economic sense. Recycling is a billion-euro industry. According to estimates from the German Federal Ministry for the Environment, the world market for waste management and recycling facilities alone is expected to increase by more than half to 53 billion euros by 2020. According to an analysis by the environmental organisation CWIT, two thirds of electronic waste within the EU is incorrectly recycled, dumped, or sent abroad – and the illegal trade in discarded electronics is thriving. Improper disposal of computers, smartphones or household appliances pollutes the environment through the release of chemicals such as mercury or lead. The study reports that the weight of illegally transported scrap is equivalent to that of a brick wall stretching from Oslo to southern Italy. The greatest potential for waste management companies lies in emerging markets. A study based on data collected by Roland Berger predicts that the circular economy will see especially strong growth in the markets for waste management technologies in Russia, India and China. For example, the Toyota Global Car-to-Car Recycling Project is a worldwide initiative working to develop recycling technologies and systems to convert old vehicles into a usable resource for the production of new cars. But as good as this is, we also need solutions to tackle electronic waste. 46 Pd Palladium 78 Pt Platinum The anodes are further purified by electrolysis. Pure copper is obtained via a sulphuric acid bath. The anode slime sinks to the bottom. It contains + valuable precious metals such as gold, silver, platinum, palladium and rhodium. 47 Ag Silver 79 Au Gold - 170 The graph shows the projected growth of the waste management industry up to the year 2025. 167% 10 Energy recovery 200% 42 Material recycling 21 Landfill disposal 381% 5 11 15 140% 137% Projected total growth 97 71 2013 Year Source: Roland Berger, figures in billion euros QUARTERLY 1 | 16 This flow chart shows the individual steps in the recycling process, based on the journey taken by a smartphone. The anode slime is dried and precious metals are separated off one by one in a multi-stage process. GROWTH MARKET: THE CIRCULAR ECONOMY 102 THE RECYCLING PROCESS 2025 Waste collection, transportation and separation The residue is melted down and refined over several stages. By-products such as iron silicate sand or tin-lead alloys are also created in this process. The result is almost pure crude copper. These anodes still contain traces of precious metals. 5 DISPOSABLE SMARTPHONES Plastic parts [e.g. the housing] are removed first, mostly by hand. The same applies to components that contain hazardous materials, such as the battery and display, which must be separated and disposed. The phones are then crushed through a shredder to create a coarse granular material, which makes the various components easier to separate. New smartphones are often bought because an individual wants to own the latest model, not because the old one has stopped working. The precious metals used in smartphones make them the prime asset of electronic waste. However, the processes necessary to recover these materials are complex. Only a few companies in Europe are able to extract these precious metals from discarded smartphones. One such company is the South Italian start-up Material Recovery System. A machine developed specifically for this purpose can sort the waste precious metals created in the production of microchips and make these available for reuse. The recycling rate is 60 per cent. The main metals recovered include gold, silver, platinum and rare earth metals. These can then be reused in new production processes, such as jewellery making. 30 23 Stored Gave away 17 Not specified 13 Returned to manufacturer 8 7 1 Donated Taken to collection point Put into household waste Source: Zeit.de RECYCLING OF REUSABLE MATERIALS IN HOUSEHOLD WASTE 1991 Metals must be separated as completely as possible in order to optimize the amount of recovered material. Ferrous materials are separated with the help of magnetic separators. Gravity, electrostatic charge, and compressed air are used to separate aluminium and plastics from other crushed components. 2014 28% Paper 82% 33% Tin 96% 53% Glass 89% 5% Aluminium 90% 3% Plastics 58% Source: gvm, data for Germany 6 NEWS LOCAL Leonteq Day 2016 / Swiss FinTech Initiative and Awards Close cooperation between research and practice provides the best breeding ground for innovation. As a leading B2B fintech provider, this is what Leonteq promotes and has embodied ever since its foundation. The company is especially active in numerous ways in Zurich, a leading centre for finance and research. Leonteq Day 2016 Under the slogan, “(R)Evolution Day 2016 – Hear it from the experts”, we will once again receive interesting insights and inspiration from the world’s leading business and technology experts. Financial expert and former president of the European Central Bank Jean-Claude Trichet will present his economic outlook for 2016. Olav Maassen, project manager and author, will explain how timing is a much more significant indicator for the possible outcome of a decision-making process than generally believed. David Rowan, chief editor of Wired, the award-winning QUARTERLY 1 | 16 technology and innovation magazine, will present his experiences and insights on “How technology is changing the world of finance”. Political advisor and communications consultant Julius van de Laar, who advised Barack Obama in the 2008 and 2012 election campaigns, will give a talk on “Message, Money, Mobilisation”. A presentation of Leonteq’s latest technology innovations completes the programme. We look forward to seeing you there and your participation in some stimulating discussions. As one of Switzerland’s leading fintech companies, Leonteq strongly supports these efforts. Jan Schoch will be a juror in the first Swiss FinTech Awards, acting as a sparring partner for the finalists and evaluating the concepts and projects put forward. Leonteq@Swiss FinTech Awards The Swiss FinTech initiative has the goal to firmly establish Zurich on the international fintech map and to promote new talents and ideas. This needs to start right at the beginning of the innovation value chain, when new ideas and concepts are being formed, in order to help Zurich truly stand out from other fintech innovation hubs, like London, New York and Singapore. The Swiss FinTech Awards were launched on 1 October 2015. International fintech experts from Accenture will be advising the top ten teams in a fintech boot camp in Zurich in mid-January. The award ceremony will then take place as part of the “Fintech 2016 – Advance Finance Together” conference on 31 March 2016. Urs Häusler from Swiss Finance Startups and DealMarket, George H. Schmidt from Accenture and Sandra Tobler from Switzerland Global Enterprise will join him on the jury. 7 GLOBAL New Leonteq offices / New planned platform partnerships NEW LEONTEQ OFFICES Leonteq continues to grow and has moved into new offices in various international locations in recent months. Change is also in the air in Zurich. Our colleagues in Paris are now based in new premises on Rue La Pérouse, not far from the Arc de Triomphe and only a short distance from La Défense, where many of our French customers have their offices. In Hong Kong, our new office in the International Financial Centre on Hong Kong Island now provides sufficient space for additional colleagues in Asia and is the ideal location to further drive our expansion in North Asia. We moved into our new London offices on the 26th floor in The Shard at London Bridge in December 2015. The Shard, one of the tallest skyscrapers in Europe, won us over with its exceptional infrastructure and close proximity to the City and Canary Wharf, and good connections to Mayfair. There will also be a change of location in Zurich this year as our offices at Hürlimann Areal have reached their maximum capacity. Our new headquarters on Europaallee will provide sufficient space for more than 300 employees under one roof. The keys will be handed over in the second quarter of 2016, after which the new premises will be given the Leonteq look and feel. NEW PLANNED PARTNERSHIPS We have signed an agreement with Mobiliar, Switzerland’s oldest private insurance company, regarding an envisaged cooperation for the development of unitlinked pension products. Using Leonteq’s platform, Mobiliar plans to offer its private pension customers in Switzerland unit-linked life insurance policies that combine classic guarantees and innovative investment components. Leonteq intends to support Mobiliar in the development and implementation of a corresponding range of products. The first product is scheduled for launch in the second half of 2016. We also plan a cooperation with the Malayan Banking Berhad (Maybank), Malaysia’s largest financial services provider. Here we will be working together on the development and distribution of structured investment products. Leonteq plans to support Maybank in the origination and lifecycle management of structured investment products along the entire value chain. Leonteq’s highly automated platform and our broad distribution networks in Europe and Asia will allow Maybank to expand its international customer base. The first products will be made available on the Leonteq platform during 2016. This envisaged cooperation reflects Maybank’s ambition to develop its structured investment products capabilities. 8 PORTRAIT «YOU SHOULD NEVER BE THE SMARTEST PERSON IN THE ROOM» JESSICA ALBA. She soared from army child to film star and is also a successful entrepreneur. Her recipe for success: hard work and a down-to-earth attitude. With The Honest Company, it took just five short years for her to appear on Forbes’ Billionaires list QUARTERLY 1 | 16 A n award-winning Hollywood actress, the “World’s Sexiest Woman”, a mother of two and perhaps the smartest businesswoman to come out of Tinseltown in recent years, it seems that Jessica Alba (34) can do no wrong. With The Honest Company, it took just five years for her to appear on Forbes’ Billionaires list, making her one of the wealthiest self-made women in the world. The time has come to investigate how, in just a few short years, the “Fantastic Four’s” Invisible Woman managed to ascend the Olympus of top business leaders in the U.S. and to bank more than an estimated USD 200 million (Forbes). When Jessica Alba breezes into her bright, airy office in Santa Monica, California, at around 9 am, it is likely that she has already spent three to four hours working from home. “I often spend 80 to 85 hours a week in my office”, says Alba, eyes shining as she talks about her zeal for work. Success from down-to-earth roots She claims she is constantly hatching new ideas when considering “how we can make The Honest Company even better and how we can make our customers’ lives easier”. Jessica Alba is not a business woman in a traditional sense. As an army child, she has very normal, down-to-earth roots. She had to constantly move from place to place and took part-time jobs “to help support the family”. Yet besides the good looks that would soon land her a job in the entertainment industry, Alba, a mother of two and wife of film producer Cash Warren has –by her own admission – always “had a good feel for what people want”. Our family never had much money and I was always good at identifying what those around me needed”, says Alba, whose mother and father are of DanishCanadian and Mexican decent, respectively. And with that she reveals part of the secret to her 9 I often spend 80 to 85 hours a week in my office 10 PORTRAIT success; despite her on-screen achievements, she has “stayed normal and grounded”, a claim few of Alba’s Hollywood peers can make. Why are chemicals and toxins found in detergents for baby products? It started with a romper Seven years ago, a heavily pregnant Alba – already a star in Hollywood thanks to the TV series “Dark Angel” and ranked the most beautiful woman in the world by the yellow press – tested a detergent for baby clothes. The product gave her a nasty skin rash... and that piqued her curiosity. “What’s going on? Why are chemicals and toxins that are known allergens found in detergents for baby products? I was incensed. I didn’t want to bring my child into a world where it was exposed to chemicals from the moment it was born”, continues Alba, who suffered from asthma and allergies as a teenager. The actress asked herself a simple question – one that would forever change her future career: “If I react that way to a product I use for my baby’s clothes, how can that be good for my baby’s delicate skin?” Alba scoured the stores for “an eco-friendly, baby-friendly detergent”, but mostly only found “products that were so expensive hardly anyone could afford them and attracted a clientele that could in no way be associated with the modern, cosmopolitan family”, explains Alba. A chance encounter with Christopher Gavigan, the then CEO of the non-profit Healthy Child Healthy QUARTERLY 1 | 16 I didn’t want to bring my child into a world where it was exposed to chemicals from the moment it was born 11 12 PORTRAIT World, and later with Brian Lee, the well-known founder of LegalZoom.com, quickly developed into a 50-page business plan for a new company – one that promotes a “toxin-free lifestyle for the whole family”, says Alba. “That was my vision”. JESSICA ALBA FACTS AND FIGURES However, the launch of The Honest Company – Alba was determined that ‘honest’ would feature in the new company’s name – had to be delayed until 2012. 2011 The year the Honest Company was founded. 75 Honest, straightforward and likeable “I quickly learned that it takes time to get a company ready for the market. All the pieces of the puzzle had to be in place”, says Alba, who admits that the start-up phase of her company made it hard to “focus on Hollywood and my film career. I was so excited by the idea of my new company that I wanted to spend every spare minute developing our products”, she remembers. There are a billion reasons for The Honest Company. After her appearances in “Little Fockers” and “Machete”, Alba was finally ready to leave acting behind, move into The Honest Company’s new offices in Santa Monica and launch her own brand of eco-friendly household and baby products. per cent of all Honest Company products are bought online. 2‚500 stores stock Honest Company products. 122 million US dollars have been invested in Alba’s company by General Catalyst Partners, Institutional Venture Partners, Lightspeed Venture Partners and Wellington Management. 1.7 Today, the company – of which Alba is one of four joint owners and holds an estimated 15 per cent share (the otherwise chatty American is not keen on discussing financial details) – is worth nearly USD 1.7 billion and is thought to already be preparing for its IPO on the New York Stock Exchange this year. billion US dollars: the Wall Street Journal’s best estimate of the value of Alba’s company. Meanwhile, Alba’s loft-style offices in Santa Monica are abuzz with more than 200 employees; the growing online business has long been complemented by strong sales through major US retail partners like million US dollars: Jessica Alba’s earnings as the lead actress in nine films worldwide. QUARTERLY 1 | 16 817 Nordstrom, Target and even eco-supermarket chain Whole Foods. When it comes to the company’s profits, Alba is quick to defer to her business partner Lee, probably because it is easier for the co-owner to keep the figures confidential. That said, whispers in industry circles indicate that her company’s sales volumes increased to around USD 250 million in 2015. In 2014, this figure was only estimated to be USD 150 million. “One of the reasons our company is so successful is because I quickly learned to fill a room with people who are much smarter than me”, says Alba. “This has become one of my ground rules”, she continues. “You should never be the smartest person in the room, because other people always have a thing or two to teach you.” Hollywood rejection as preparation for entrepreneurship It helps that Alba is operating in a market segment which, according to a report by the National Marketing Institute, has capital volumes of around USD 10 billion. No doubt it also helps that Alba, the company’s own PR figure, is perhaps the best advertising medium The Honest Company could hope for. “As an actress, I’ve been told “no” thousands of times and had to learn to deal with defeat and rejection. I’ve come to realise that this was one of the best possible ways to prepare myself for life as an entrepreneur; defeat has made me strong”, says Alba. The 34-year-old mother of two is naturally smart enough to leverage her positive Hollywood image as a marketing tool for The Honest Company, whether in company photoshoots, lifestyle spreads in selected publications or appearances on popular talk shows like Ellen DeGeneres. “It’s no secret that I’m proud of my company and the products we sell. Why shouldn’t I talk about it in public while my fame continues to generate invitations from talk shows and magazines?” 13 «We’re now in Asia and we’d like to explore other new markets» Honest, straightforward and likeable These are attributes rarely encountered in a business world driven by strategy games, tactical moves and, very often, senseless exaggerations and lies. “That was never my world. Above all else, I’m a mum who now offers eco-friendly products to help other mums and dads make better choices concerning products for their household and kids. This in itself makes me feel very happy and fulfilled”, says Alba. that “I also made a lot of mistakes in the beginning”. Alba was so excited after the launch of her online store that “we worked really hard getting packages to the customers who ordered goods, only to later realise we’d totally forgotten to charge their credit cards”, she reveals. “But you have to make mistakes in order to learn something by correcting them”, she adds. Today, mistakes like the credit card mishap are a thing of the past. “I pay much closer attention to things like that now!” Alba quips. As for the question of whether women do business differently to men, Alba pauses to think for a moment before answering. “I believe that women do business more intuitively than men. We instinctively know what direction we need to take. I feel that this has helped me more than once when making commercial decisions”, explains Alba. Yet in the same breath she admits The Honest Company is also on course for expansion. “We’re now in Asia and we’d like to explore other new markets”, says Alba, not attempting to conceal her enthusiasm. Despite the company’s current financial success, Alba claims the best part for her is “the fantastic comments and feedback from satisfied customers. It makes me happy and motivates me to do more and work harder”, explains Alba. But then she has to excuse herself; it is time to pick up the children from school. And that is a job for the “CEO Mummy”, says Alba – a job that she does every day “with great joy and pleasure”. 14 SPORTS CLIMBING TIGHT HOLDS, SOARING EMOTIONS There are many routes to the top. In the Milandia climbing centre in Greifensee, there are over 170 ways to reach the 12-metre-high ceiling, catering to amateurs and professionals alike. Climbing is booming – both outdoors surrounded by nature and in the 60 climbing and bouldering centres in Switzerland. QUARTERLY 1 | 16 15 s Sören Petersen (43) achieves his first 6+ route (medium difficulty) in lead climbing, his arms are heavy and his concentration spent. I only hear him utter the word ‘done’ when he reaches the top – and fixes his rope so he can hang free and relax his arms. Alongside us, two women are leisurely climbing a grade 8 route with a long overhang just beneath the hall’s ceiling. Their movements are smooth and cat-like – a far cry from our rather wooden ascent – but nobody here minds. While some climbers appear inclined to exhibitionism and present their well-chiselled upper bodies to the world, complete with rippling six-packs, most are relaxed and unpretentious. In pairs and groups of four or more, all of us are here to pay homage to vertical strength training. The ages of those present range from 20 to 50, with an even split between men and women dangling from colourful climbing holds. A Indoor climbing is booming According to the Swiss Alpine Club, there are around 160,000 climbers in Switzerland. Meanwhile, the German Alpine Club (DAV) estimates there are between 400,000 and 500,000 climbers in Germany and around two million in Europe, with these figures set to clamber even higher. Climbing may also soon become an Olympic sport; its best chances of being accepted into the programme are as part of a combined bouldering, speed climbing and lead climbing (difficulty-based) event at the 2020 Olympic Games in Tokyo. EVERYTHING IN HAND Vertical climbing not only improves general fitness and conditioning; it also enhances balance and coordination. 16 SPORTS Many consider climbing to be the perfect fitness and strength training An alternative to working out The manufacturers of climbing equipment and accessories have also felt the effects of climbing’s renaissance. We spoke to Uwe Hofstädter (53), the owner of climbing shoe brand Red Chili: “The many new urban climbing centres are bringing the mountains to the masses, making them accessible at all times, no matter the weather. I can now arrange to go climbing any day of the week after work, just like I would play tennis”. Many consider climbing to be the perfect fitness and strength training – better and more varied than any form of weight training. “For some, indoor climbing has become an alternative to working out”, says Swiss professional mountain climber Stephan Siegrist (42). “A lot of climbers have never actually scaled a rock face, instead climbing exclusively on the colourful, man-made holds at their local climbing centre. Indoor climbing has become a sport in its own right, with many practitioners never having touched a natural cliff face”. Siegrist also offered a good tip: anyone who wants to get their first taste of climbing with a harness, rope and belay should attend a course. After just a few three-hour sessions, you will have learned the basic safety techniques in top rope climbing. Courses are offered at all the major climbing centres, such as at the Migros-owned Milandia centre, the Gisikon centre or the Magnet centre in Niederwangen. All three venues are among Siegrist’s favourite climbing spots for times when the weather isn’t cooperating. We have collated a few of the most important climbing terms to help you navigate your first session: TOPROPE A style of climbing where the route’s safety rope runs from top to bottom; the belayer stands at the foot of the route and the rope loops down to him or her from above. LEAD The lead climber is the first to scale the route and ascends while periodically placing protection every few metres. BOULDERING Practised within jumping height; ropes and harnesses are not needed; a discipline in its own right, which (depending on the route) requires considerable strength, body tension and coordination. DYNO A fast, dynamic movement or jump to reach the next hold; generally only used when a hold is out of reach. QUARTERLY 1 | 16 ON-SIGHT A free ascent with no prior practice or beta and without resting on the rope. SIT START Starting a climb from a seated position; often used when bouldering. HMS CARABINER Also known as a Munter hitch carabiner; a screwgate (locking) carabiner used as part of a belay system, among other things. QUICKDRAW Two carabiners secured together with a strap; used to connect protection to the rope. 17 Climbing is booming, not only in the mountains, but also in flatter countries to the north. Boasting almost 500 dedicated climbing centres nationwide, Germany represents the largest climbing market in Europe. Munich-Thalkirchen is home to the world’s largest indoor climbing centre, spanning 7,800 m2 and offering 610 different routes. You can even find good climbing in the North German lowlands; Hamburg – which is far nearer the coast than the mountains – is a climbing and bouldering mecca with its 6,000 m2 “Nordwand”. For his part, Sören Petersen enjoys climbing natural granite cliffs in the Alps, but also appreciates the benefits of manmade walls. “The atmosphere is relaxed, so you can meet with a few friends and find a suitable route, no matter your current abilities”. While professionals like Petersen make falls look fun, mistakes when fixing your ropes can be painful and, in the worst-case scenario, fatal. For this reason, it is vitally important to carry out a buddy check before heading up the wall – whereby each member of a pair checks the other’s knots and belay devices. Bouldering as a separate discipline Bouldering takes place without belays, with soft floor mats used in their place. Climbing in the basement within jumping height was once thought of as ‘dry training’, but has since become one of the most popular sport climbing disciplines. Beginners find it easier to pick up than climbing with a rope and belayer; you can practice the hardest passages more than once, try out different techniques and holds, and enjoy maximum physical exertion. Normal climbing shoes are all you need to get started; there is no need to bring a rope or harness, and no need for a partner. Of course, it is always more fun to share a climb with others – even in the basement. VERTICAL CLIMBING GEAR Harness A simple, solid climbing harness should fit well without constricting your movement, e.g. the Togir Light from Mammut, CHF 90. www.mammut.ch DOs & DON’Ts WHEN CLIMBING Do: Buddy checks are non-negotiable! Mutually checking that belay devices are set up correctly, carabiners are closed and figure-eight knots are secure is the best protection against mistakes. Don’t: Engage in small talk while securing your figure-eight knots or setting up your belay, as this can quickly lead to mistakes. Do: Complete a warm-up and cool-down using easy routes and stretch your most heavily used muscles for a more successful climb. Remember to also take breaks between routes. Don’t: Try to scale the wall as fast as possible; “speed is a major risk factor”. Shoes Climbing shoes should fit tightly and have rubber soles for grip, e.g. the Spirit VCR from Red Chili, approx. CHF 129. www.baechli-bergsport.ch Belay device We recommend an easy-to-use combined belay and rappel device, e.g. the ATC XP Belay/Rappel Device from Black Diamond, approx. CHF 30. www.BlackDiamondEquipment.com Rope Your climbing rope should always be at least 50 metres long and 9 to 10 mm thick – like the 9.8 Eternity by Mammut, approx. CHF 118. www.camp37.ch 18 RECYCLING WASTE AS A RESOURCE RECYCLING QUARTERLY 1 | 16 19 «It is becoming increasingly evident that the world’s resources are finite» 20 RECYCLING A success story Recycling has not only become an important economic factor, it is also making a significant contribution to the protection of our climate. New ideas and technologies could further increase recycling rates. B ack when humans were still hunters and gatherers, there was never really a waste problem. The only waste our ancestors produced was biological in nature. And nature itself took care of its disposal. This changed abruptly when humans started to develop permanent settlements. Ever since the first settlements and up to the beginnings of industrialisation, every waste product created through our daily activities and whatever objects outlived their usefulness were unceremoniously dumped on the street or in the nearest river or stream. Strong population growth and the increasing progress of industrialisation led to an expoThe recycling of metals nential increase in waste output from the start of the 19th century. has become an important This was also because technoeconomic factor. logical advancement and mass production led to an explosive increase in chemically derived materials, such as plastics and packaging waste. Huge landfills and then incinerators cropped up around the peripheries of towns and cities. A paradigm shift Presumably the waste problem would still be dealt with in the same way today had there not been a fundamental rethink at the start of the 1970s. This came about in part due to the realisation that depositing or burning waste badly pollutes the environment, for example through toxic leachate or QUARTERLY 1 | 16 the emission of dangerous pollutants. At the same time, it was becoming increasingly evident that the world’s resources are finite. The idea of recycling became popular as an alternative to the throw-away society. Recycling allows used raw materials to be recycled and reused. Western industrialised countries especially were early to recognise the need to recycle domestic, construction and manufacturing waste – if only because Europe’s prosperity is largely dependent on the supply of raw materials. Still, resources are becoming increasingly scarce and consequentially more expensive as a result of the growing world population and increasing demand in emerging markets. Recycling goes beyond merely making primary resources stretch further; it also reduces the dependence on resource-rich countries. Thus, the use of recycled materials also helps to reduce the supply risk associated with primary production. As an example, more than 18.9 million tonnes of copper were produced worldwide last year. Based on the estimated global reserves of 700 million, without recycling, the total supply of copper could be used up within just 37 years. Active protection of the environment Recycling also plays a crucial role in terms of protecting the environment, as energy-intensive extraction and production processes are eliminated. There is a remarkable example from Germany worth mentioning here. In a study entitled ‘Recycling stoppt Treibhausgase’ (recycling prevents greenhouse 21 Recycling: Recycling improves humanity’s carbon footprint Source: ‘Rohstoff’ magazine, November 2014 Secondary raw materials (recycling) Primary raw materials (mining and manufacturing) Paper 6 Paper 178 Plastics 12 Plastics Metals Metals 30 104 1’482 The primary production of materials results in significantly greater CO2 emissions than the processing of waste fractions to create secondary raw materials. Figures: Emissions per tonne of material in kilogramme CO2 equivalents/year gases) from 2010, the German Federal Environment Ministry reported that the German waste management industry has transformed into an industry of climate protectors. In 1990, the industry was still polluting the environment with a good 38 million tonnes of CO2 equivalents every year. By contrast, the waste management industry actively saved around 18 million tonnes of CO2 equivalents in 2006. This corresponds to annual CO2 emissions of 7.7 million cars or almost 20 per cent of vehicles registered in Germany at that time. This was possible largely thanks to the increased recovery of materials and energy from waste. Increasing recycling rates Regulations and laws have been enacted in numerous European countries over the past three decades that have proven critical in the advancement of recycling. Various collection systems for materials such as metal, glass and paper were introduced – with great success. Germany is the continent’s champion in waste collection and recycling, with an impressive recycling rate of 64.5 per cent of all domestic waste. Just for perspective, consider that only 13 per cent of waste was recycled back in 1990. The recycling of metals has also become an important economic factor. Looking at 2010, 43 per cent of copper, 69 per cent of lead, 60 per cent of aluminium and 44 per cent of raw steel consumed in the German market were materials recovered through recycling. With figures like this, it is not surprising that many countries want to boost their own recycling industries. The problem is that it is most likely not possible to process even more materials using existing systems for recycling and recovery unless the current concept of collecting different materials separately is rethought and new technologies are integrated to improve separation and sorting. Various countries are contemplating ways to increase people’s motivation to participate in waste collection 22 RECYCLING schemes through expanded and simplified recycling logistics. If it is made easier for people to put their waste back into the material cycle using intelligent system and product designs, then this will increase the quantity and quality of materials collected. An entirely new realm of public sector services could evolve here, as shown by the example of Mr. Green. In exchange for a fee, this Zurich-based company offers to collect all its customers’ recyclables in a single bag, which is then collected by Mr. Green at specific intervals. The company then takes care of the sorting and supplies the materials to the recyclers. One model for the future could also be to apply the polluter-pays principle to the producers and manufacturers rather than the consumers. To date, consumers have generally borne the costs of waste disposal. But if these were transferred to the manufacturers, then this might lead them to consider certain matters more carefully during the product planning stage, Plasma gasification is regarded as the solution such as how the required materials can be re-used at a later date and how of the future. they can be recycled. Many companies could do the same sort of thing as Nespresso is currently doing. The Nestlé subsidiary has introduced an extensive collection service for its coffee capsules. Industry has an obligation Another important approach will be to make products themselves easier to recycle. The trend towards an increasing number of components in packaging, particularly polymer plastics, makes it increasingly difficult to separate materials for collection – which is demotivating for consumers. “This needs to be easier in future, through using new technologies or product design, so that even more discarded products can be recycled. This will also ensure consumers do not continue to focus on the supply chain alone, but simultaneously pay attention to the disposal chain, too.” This is what the Gottlieb Duttweiler Institute (GDI) wrote in its study, “Vom Abfall zum Rohstoff? Die Zukunft des Recyclings” (From waste to raw materials? The future of recycling). Cradle to Cradle Approaches already used in the textile and clothing industry show what an innovative disposal chain can QUARTERLY 1 | 16 look like. Nike fitted the French national football team with jerseys that were each made from 13 plastic bottles for UEFA Euro 2012. But clothes themselves can also be used as a resource once they are no longer needed. Some solutions take a technical approach, such as when old shoes are converted into car tyres, and others take a biological approach, for example, when clothing is composted. One of the pioneers in this area is the German company Trigema, which began developing clothing that is completely biodegradable as early as 2006. The Italian luxury brand Gucci on the other hand brought out its first sustainable shoes as part of its 2012 autumn collection. These shoes were not only completely compostable, but also made from compost in the first place. The idea behind this is called ‘cradle to cradle’. Under this model, where products have organic components, these should be returned to biological cycles as biological nutrients. Other components should be fed back into technical cycles as ‘technical nutrients’. However, it is also clear that there will never be 100 per cent recovery of recyclable materials, if only because of the large quantities of dangerous and toxic waste. Combustion technologies which can make waste disappear in a way that is as environmentally friendly and efficient as possible are called for in areas where current recycling practices are hitting their limits. Plasma gasification is hailed as the solution of the future. Here, waste is effectively atomised at extremely high temperatures, resulting in no harmful emissions – at least in theory. Although several test facilities are already in operation, the technology is not yet ready for the market. And even then, thermal recycling should still only be the last resort for waste disposal. The best way to manage waste will always be to ensure it is not created in the first place. 23 Recycling rate for domestic waste in 2013 Source: Eurostat 70% 64.5% 60% 51.0% 50% 44.6% 41.8% 40% 37.6% 39.4% 32.0% 30% 24.2% 20% 17.0% 10% 0 Japan Poland United States France Italy EU 27 UK Switzerland Germany 24 RECYCLING Investment trend Recycling: high-performing ‘scrap’ equities Investors looking for sustainable returns generated through environmentally friendly activities can buy shares in recycling, the waste disposal industry or waste management. This is where responsible investing and a growth market intertwine. A close look at the industry shows who is really turning a profit from the waste produced by civilised society. T here is one thing on which everyone agrees: waste stinks and pollutes the environment. But waste can also be proverbially turned into gold. Specialised companies are making good money with what the rest of us throw away. Entire industries – recycling, waste disposal and recovery, for example – are generating their revenue through the processing of waste. A trillion-dollar industry The dimensions of the market are impressive, and reveal just how much money is involved. According to the World Bank, the total waste produced across the world in 2010 amounted to 3.5 million tonnes per day. OECD countries accounted for the lion’s share. However, according to the World Bank, this situation is expected to change drastically over the next two decades. The amount of waste generated by emerging countries is rapidly increasing, meaning that the global mountain of waste can be expected to increase to six million tonnes per day by the year 2025. Waste as an industry generates one trillion US dollars worldwide every year. But this is just the beginning. Aside from the increasing world population, the recovery of raw materials from waste is a major driver of growth. This has one simple reason: raw materials are becoming scarcer the world over – whether it be oil that is turned into plastic, or wood QUARTERLY 1 | 16 that is used to make paper and cardboard. Another key growth factor is the transition from waste disposal to waste recovery. According to the World Bank’s estimates, the global recycling rate is just 25 per cent. This is primarily due to the lack of awareness of the importance of efficient waste management in emerging countries. However, a rethink has already begun. For example, the World Bank recently provided 130 million US dollars to the Moroccan waste industry. The goal is to support the construction of landfill sites and achieve a recycling rate of 20 per cent by 2022. Investing ecologically It is not just the industry’s good growth prospects that are drawing investors. An increasing number of investors are taking environmental aspects into consideration when choosing investments. For these investors, it is not always about achieving high returns – environmental aspects also play a role in the decision-making process. Microsoft founder Bill Gates was early to recognise this trend and invested a small fortune in waste specialists Waste Management, the largest company to specialise exclusively in this field in the United States. The investment paid off: in the past five years alone, shares in this recycling and waste incineration plant operator increased in value by more than 70 per cent. The upswing has been accompanied by operational growth. Turnover 25 increased by around seven per cent between 2009 and 2014, while operational profit showed a disproportionate increase of 22 per cent. The analyst consensus is that there will be further earnings growth averaging at 7.5 per cent between 2016 and 2017. The LKQ Corporation has also taken things up a notch. This recycling company is specialised in cars and car parts and is experiencing an incredible growth trend. Sales climbed by 180 per cent over the past five years, while profit increased by almost 120 per cent. Experts also anticipate high growth for the future. According to data from Thomson Reuters, the earnings per share have increased by more than 13 per cent between 2016 and 2017. Stockbrokers are rewarding the operational success with significant price mark-ups: LKQ shares have almost tripled over the past five years. Despite the rally, the average analyst rating is still ‘buy’. An index full of waste The two US companies are at the top of the BNP Paribas Global Waste Management index. The index tracks the performance of the world’s 20 largest companies in the areas of waste management, disposal and recycling. Taken together, Waste Management and LKQ make up 19 per cent of the index. The composition and weighting of the index is reviewed twice a year and follows a precisely defined procedure. Criteria include the fundamental assessment by BNP Paribas, the company’s operating percentage in relation to the waste sector as a whole, and the liquidity of the share. More than 60 per cent of the companies that make up the index are US-based. The performance of the index speaks for itself: the benchmark has increased by 180 per cent since its launch in 2007. European companies also play a significant role in the waste management sector. Take Umicore, for example. This Belgian company achieved the bulk of its revenue through clean technologies, such as emission control catalysts, materials for rechargeable batteries, solar cells and photovoltaics, fuel cells, and of course recycling. Measured by turnover, recycling is the second-largest segment in the group, but also the biggest earner. Umicore achieves an impressive margin of almost 25 per cent in its Cars: LKQ Source: Thomson Reuters. Status: 26.11.2015. Historical figures are not a reliable indicator of future trends. 38 33 28 23 18 13 8 26.11.2010 26.11.2011 26.11.2012 26.11.2013 26.11.2014 26.11.2015 LKQ This US-based company is the leading provider of recycled and remanufactured car parts, such as engines and gearboxes. Metal: Aurubis Source: Thomson Reuters. Status: 26.11.2015. Historical figures are not a reliable indicator of future trends. 65 60 55 50 45 40 35 30 26.11.2010 26.11.2011 26.11.2012 26.11.2013 26.11.2014 26.11.2015 Aurubis Aurubis takes advantage of the fact that copper and precious metals can be recycled indefinitely without any loss of quality. This German company processes a variety of different metals. 26 RECYCLING Water: Veolia Environnement Source: Thomson Reuters. Status: 26.11.2015. Historical figures are not a reliable indicator of future trends. recycling activities. Recycling is on the rise even among commodity-based groups like Aurubis, the German, world-leading processor of copper, precious metals and other non-ferrous metals. 30 25 20 15 10 5 26.11.2010 26.11.2011 26.11.2012 26.11.2013 26.11.2014 26.11.2015 Veolia Environnement Veolia Environnement is a world-leading environmental services company. This French company offers water treatment, water supply and waste management services. Paper: Mayr-Melnhof Source: Thomson Reuters. Status: 26.11.2015. Historical figures are not a reliable indicator of future trends. 120 110 100 90 80 70 60 50 26.11.2010 26.11.2011 26.11.2012 26.11.2013 26.11.2014 26.11.2015 Mayr-Melnhof Austrian company Mayr-Melnholf is the world’s largest producer of recycled cardboard. QUARTERLY 1 | 16 Alcoa is similarly successful, as the world’s largest manufacturer of aluminium. Alcoa’s energy balance also benefits from this approach, because up to 95 per cent less energy is consumed in recycling aluminium than extracting it from ore. The International Aluminium Institute anticipates that more and more recycled goods will enter the market. Today around one third of the 56 million tonnes produced around the world every year – 18 million tonnes – is recycled from scrap. According to projections, the annual demand for metal will increase to around 97 million tonnes by 2020 if the current recycling rate remains more or less stable. This would translate to 31 million tonnes of recyclable materials. New investment opportunities The two French companies Veolia Environnement and Suez Environnement play an important role in reprocessing – but not of metals. This pair supplies people around the world with clean water – the ‘blue gold’ needed to sustain life. And yet water pollution is steadily increasing. Population growth plays a role here, but some new technologies, such as fracking, also increase water pollution and the subsequent need for treatment. In fact, the oil and gas sector is one of the most water-intensive industries. “The 50,000 boreholes in the United States use an estimated 265 to 530 billion litres of water every year”, analyst Thomas Guennegues from RobecoSAM Sustainable Water explains. But the issue is about more than just consumption. Ten to forty per cent of the water used ends up back on the surface, contaminated with chemicals used in fracking. This creates enormous quantities of water that then has to be treated. Guennegues foretells further growth: “The increasing water requirements in the gas industry and the stricter water standards will cause the market for wastewater treatment in the oil and gas industry to grow to 3.6 billion US dollars by 2025”. The market was worth only 1.3 billion US 27 dollars in 2011. If this prediction is correct, this would correspond to an average annual growth rate of 15 per cent. Such developments are opening up new investment opportunities in recycling. Companies like Veolia are already offering wastewater treatment services to the oil and gas industry and therefore stand ready to benefit from this increasing demand. Reprocessing of iron 28 RECYCLING The alchemists of the 21st century Waste is transformed into valuable raw materials and goes back into the economic cycle. That is the idea behind recycling. The Swiss are among the most conscientious recyclers in the world. And yet waste management systems here are far from perfect; in fact, there is plenty of room for improvement. F For individuals, waste is generally just a temporary annoyance that is hopefully taken away by the waste collectors in a regular and timely manner. “Out of sight, out of mind”. Our consumer society is increasingly characterised by this throw-away mentality. A glance at the mountains of rubbish and increasingly scarce resources, whereby in Europe, for example, renewable energies are consumed one and a half times as fast as they can be replaced, is forcing governments and companies alike to be more environmentally responsible. An increasing amount of waste can also be observed here in Switzerland. A total of 21.5 million tonnes of waste was generated in 2013; after construction waste, which was the largest source of waste, domestic waste came in second. A 30 per cent increase between 1990 and 2012 is a particular cause for concern here. This development is mainly due to population and economic growth. For example, increasing prosperity has led to a change in eating habits and people’s attitudes to wasting food. An analysis of the composition of waste bags from private households reveals that food makes up almost a sixth of the total quantity of waste. On average, each individual in Switzerland throws away 30 kilogrammes of food every year. Every person in Switzerland produced around 702 kilogrammes of waste in 2013. A new profession Politicians are not standing idly by. The obligation to recycle has been enshrined in law since 1985. This stipulation has also created a new industry. It is not only recycling firms that have sprung up from nothing, but an entire profession: the recyclist. Around 100 young people in Switzerland are currently enrolled on a three-year programme to qualify as recyclists. QUARTERLY 1 | 16 Where the alchemists of the 17th century tried in vain to transform common metals into gold, professional recyclers of the 21st century are masters at turning waste into money. Recovery and recycling, in addition to environmental protection and a conservative approach to resources, have become an important economic factor. There is now a large number of companies and organisations active in the waste management sector. These range from recycling specialists like Thommen to service providers specialising in the transfer of knowledge and education, like Swiss Recycling, or Swico Recycling, a non-profit national collection system for discarded electrical devices and household electronics. This concept has been well received: 500 manufacturers and importers from both Switzerland and abroad are participating in Swico Recycling’s project, covering 90 per cent of the Swiss market. This ensures that discarded products can be returned to an appropriate recycling facility. Increasing recycling rates The re-use of raw materials is a real trend in Switzerland. The recycling rate has doubled over the past 20 years. For domestic waste, the proportion of separate collection and recycling among the total waste collected is now 54 per cent, while this was just half as much thirty years ago. Drinks containers have a particularly high recycling rate. Glass is in the lead here, with a recycling rate of 96 per cent. The proportion of non-recyclable domestic waste has also been reduced from its peak of 433 kilogrammes per person in 1989 down to 344. Switzerland shapes up well in a comparison against European countries. While Switzerland’s recycling rate for domestic waste stands at more than 50 per cent, the EU average is only 41.8 per cent. There are also large differences between the individual 29 The aim here is that products that are no longer needed can be reprocessed to produce something new. According to the Ellen MacArthur Foundation, products currently have a depreciation period of only four years. After this, only 40 per cent of all materials are re-used or recycled, while their value is reduced to only three per cent of the original value. And so we see that there is still a lot to do to maintain the prosperity already achieved by each individual while ultimately protecting our planet. According to Bruno Oberle, director of the Federal Office for the Environment (BAFU), the Swiss in particular must play their part. After all – if every country were to use as many resources as the Swiss, we would need 2.8 Earths to cover all our needs. countries. Almost two thirds of waste is recycled in Germany, but Lithuania only recycles one fifth. Ambitious goals It has been slow going, but Europe, just like Switzerland, is moving in the right direction. The recycling rate has increased from 17.4 to 41.8 per cent since 1995. If this trend continues, the recycling rate could reach almost 67 per cent across Europe by 2030. This would move the 70 per cent target set by the EU Commission into the realm of possibility. All that aside, a truly circular economy, as demanded by many environmental organisations, remains a distant goal for both Europe and Switzerland. Recycling of drinks packaging in Switzerland in 2014 Source: Federal Office for the Environment (BAFU) Packaging material Quantity consumed Quantity recycled Recycling rate Glass 259’861 tonnes 248’427 tonnes 96% PET 45’365 tonnes 37’119 tonnes 82% Aluminium cans 10’137 tonnes 9’290 tonnes 92% All packaging 315’363 tonnes 294’836 tonnes 93% Recycling rate is constantly increasing Source: Federal Office for the Environment (BAFU) Historical figures are not a reliable indicator of future trends. 60 50 40 30 20 10 0 1985 1989 1993 1997 2001 2005 2009 Recycling rate in Switzerland as a proportion of total domestic waste in % 2014 30 FUTURE DISRUPTIVE ENERGY FinTech An agile start-up scene armed with cutting-edge technologies is spreading through the financial services sector. Swiss start-ups in this area had been in a difficult position until recently. But that is now changing. D Disruptive innovations, fintech, digital banking, crypto currencies, block chains: Jan vom Brocke, head of the Institute of Information Systems at the University of Liechtenstein, explains the magnitude of the challenge digitalisation will pose to financial institutions over the coming years through an analogy involving the Japanese Samurai. The Samurai perfected their fighting techniques to the extent that they were as good as invincible in close combat. But then firearms were invented, and even the best Samurai fighters no longer stood a chance. “This is exactly what could happen to the banks if they do not take the ‘firearms’ of fintech seriously”, warned vom Brocke in his opening speech at the first-ever fintech conference in Liechtenstein. These and other warnings are now gratefully received not only by the established banks, but also the Swiss Financial Market Supervisory Authority (FINMA). The fintech industry’s supervisory authority wants to install a special point of contact for regulatory matters. The authority is thus acting in response to the criticism that start-ups were often unaware whether a business idea was even permitted, and if so, what regulatory requirements they had to consider. QUARTERLY 1 | 16 The supervisory authority is also planning to allow more activities without the need for permits. At the same time, regulatory ‘sandboxes’ will also exist for fintech start-ups in the future, as is already the case in the United Kingdom. “These development spaces could allow companies to test their business models with manageable risks”, says spokesperson Vinzenz Mathys. Last autumn, FINMA boss Mark Branson even proposed the introduction of a ‘light’ banking licence for fintech companies, in order to promote more rapid growth of the fintech ecosystem than has been seen so far. The message is clear: From the authority’s point of view, they no longer want to stand by and watch Switzerland being overtaken by other financial centres in the rankings for future investment. The approach taken along the Thames was less hesitant from the outset. The British capital rolled out the red carpet for the fintech industry long ago. They built innovation parks, sponsored fintech start-ups with taxpayers’ money and offered a wide range of support. With corresponding results: London’s startups are receiving the most capital of any European city. Just this summer, representatives of the British Embassy approached Swiss fintech start-up Advanon, much to the surprise of its CEO, Phil Lojacono: 31 “Many in our team were wondering why we should actually stay in Zurich”. The young company had had negative experiences with FINMA up until this point: Advanon waited an entire six months for the green light from the authorities – almost an eternity for a start-up. In the meantime, however, Locojano’s opinion on FINMA has fundamentally changed. “After the siren’s call from London, the regulator appeared to have a rethink”, the start-up founder explained. His requests have been dealt with expeditiously ever since. Digital Zurich 2025, founded at the beginning of September, is also expected to give the scene additional momentum. This association wants to position the greater Zurich region as an attractive location for digital start-ups, companies and talent. The first five actions by the association include the launch of the Swiss Investor Summit. This will take place every year at Zurich Airport in parallel to the WEF, bringing together investors and corporate decision makers. Aside from this, the association also hopes to launch an accelerator programme for start-ups combining existing national and international programmes. An annual digital conference will also be held in the greater Zurich region. The WORLDWEBFORUM serves as a good example for this idea. The creation of a Swiss Creative and Digital Academy is also planned. This would pool knowledge from universities, industry and ICT companies. Lastly, Digital Zurich 2025 will also participate in Switzerland’s partner presence at CeBIT 2016 in Hanover. The 20 founding members include EY Schweiz, ETH Zurich, Google Switzerland, Leonteq, Migros, Mobiliar, Oliver Wyman, Post, Ringier, SBB, SIX, Swiss, Swiss Life, Swisscom, UBS, Wenger & Vieh, Ruedi Noser, the City and Canton of Zurich as well as Economiesuisse, which have taken over the patronage of Digital Zurich 2025. 32 FUTURE Marc Walder, CEO of media firm Ringier, considers Zurich an important part of the European financial cluster, alongside London and Frankfurt, which have led the way for the fintech sector. “This development is currently very positive for us”, Walder told the Handelszeitung newspaper. “Then there are our global insurers and local retailers, which are also facing great challenges as a result of digital transformation”. The start-ups are extremely important here. “Where good start-ups settle and build up their business – that is where jobs and value are created”, says the media manager. “The momentum for start-ups is more significant today than it has been over the past 50 years.” Digital Zurich 2025 represents a historic opportunity for Switzerland’s existing industries that are currently re-inventing and or being forced to re-invent themselves. One person who shares this belief is Thomas Puschmann, head of the Sourcing in the Financial Industry competence centre at the Business Engineering Institute St. Gallen, an interdisciplinary research project led by the universities of St. Gallen and Leipzig. Puschmann is currently organising the construction of the Swiss FinTech Innovation Lab in Zurich. The idea was developed during a research visit to MIT in Boston, where innovations were being driven forward through the close cooperation of research and practice. “Silicon Valley is based on the close connection between industry and universities”, Puschmann told the Finanz und Wirtschaft magazine. During the launch of the national innovation park project in Switzerland, Puschmann asked himself whether it might also be possible to have an innovation hub specifically for the fintech industry. «We want to democratise the financial markets» Puschmann sees this interaction between relevant players as an important key to success. In addition to banks like UBS, Credit Suisse, Julius Bär, Vontobel and the Zürcher Kantonalbank, the lab also includes technology providers, start-ups, venture capitalists and universities. The Zurich Chamber of Commerce, the Zurich Banking Association and the Office for Economy and Labour all play a supporting role. One of the ideas is that individual banks or providers of capital, like UBS or SIX, could create their own incubators, which could intensify the level of cooperation with start-ups. There are also bilateral approaches, like the start-up boot camp initiatives led by MasterCard, the Lloyds Banking Group and QUARTERLY 1 | 16 Rabobank, which involve multiple banks. A third approach is institutionalised fintech labs like those already existing in London and New York, or the labs currently being established in Sydney and Singapore. This final approach is also Puschmann’s preferred idea for Zurich. Despite all these initiatives, the Swiss fintech scene still seems to be somewhat removed from the innovative momentum that defines the everyday fintech scene in Silicon Valley and produces concrete business models almost as if there were an assembly line. Take Coinbase, for example: “We are the world’s largest currency exchange, stock exchange and bank for the digital currency Bitcoin”, says Dan Romero, who is responsible for the company’s international expansion. Launched three years ago, the Bitcoin bank is already active in 28 countries and has been able to bring on board renowned financiers like the New York Stock Exchange to support its expansion. More than 100 million dollars in venture capital has been gathered so far. The digital currency Bitcoin ultimately has disruptive potential and Coinbase considers itself at the forefront of developments. “We want to establish Bitcoin as a currency, particularly in cross-border transactions”, Romero announced in an interview with the Handelszeitung newspaper. Youthful Romero, not yet in his 30s, speaks of a “500 billion-dollar market” in cross-border, SWIFT-based transactions. This market currently generates 50 billion dollars in fees every year. “Bitcoins could melt the cost of these transactions down to a fraction of what they are currently”, says the man from Coinbase, who strongly believes this digital currency is a key technology. Encrypted Bitcoins could fuel developments such as mobile payment, or even replace the ‘Pfandbrief ’ – a mostly triple-A rated form of covered bond common in Switzerland and beyond. The world of payments may soon look very different, if Coinbase and co. get their way. FutureAdvisor is focused on the future of investing. According to manager Mitch St. Peter, FutureAdvisor offers much more than the many automated online asset management systems that have now appeared on the market. He says this is because his ‘Roboadvisor’ does more than just casually cobbling together a few passive stock market indices into a portfolio. Instead, it takes a much more holistic approach. This online asset management company, which was founded in 2010 by two former Microsoft engineers, allows clients to aggregate all their banking relation- 33 ships. This data turns bare figures and transactions into answers and solutions, distilled into central financial questions such as: Am I saving enough to pay for my child’s higher education? How much will my pension be? Or even: Am I living beyond my means? “We map the entire investor perspective, from cradle to the grave”, says manager St. Peter. He sees it as a digital family office for people with 100,000 to 1 million US dollars in assets. This specific target group, the ‘mass affluents’, has been neglected by traditional banks so far for reasons of cost and complexity. Meanwhile, the world’s largest asset management company, Blackrock, has incorporated the Roboadvisor into its service offering. Fintech firm Robinhood also boasts prominent investors. The venture capitalists behind this online securities trader include hip-hop superstars Snoop Dogg and Nas, the rock band Linkin Park, and Netscape founder Marc Andreessen. The finance app for Android and iOS has the potential to revolutionise online stock market trading. “Trades are generally free using our app”, says head of communications Jack Randall. There is no longer any good reason to charge a fee, he says, because these fees are a legacy from a time when transactions were carried out by real traders at the exchange. Robinhood’s founder, Vladimir Tenev, explains this solution: “We want to democratise the financial markets”, he says. Rather than charging a transaction fee in order to make money on each trade, the focus is on two other sources of revenue: The first is customers who pay to conduct margin trading, i.e. leveraging securities and buying forward. The second is where Robinhood charges interest on the customer’s unused capital. These two sources should ensure Robinhood’s profitability. But right now, real expansion is called for, both in terms of new asset classes and moving into new markets. In addition to the United States and Australia, Robinhood is also looking at Europe. “We think there is great potential there”, says head of communications, Jack Randall. While Robinhood still emanates the charm of a garage start-up, Addepar is already one step ahead. The American software company employs 130 people and also counts star investor Peter Thiel among its backers. Addepar says it wants to reinvent the technical infrastructure of finance. According to marketing boss Barbara Holzapfel, the company is able to map even complex financial structures from the ground up and in real time. Even trusts, offshore vehicles or illiquid assets such as property or investment companies could be integrated into the system. This makes Addepar particularly interesting to ultra-high-networth individuals (UHNWI), an especially demanding target group. Until now, family offices have often compiled individual investments by hand using Excel tables and delivered a thick stack of paper to the UHNWIs every couple of months. This is what Addepar is tidying up, because “the more transparent the data, the better the decisions made”, as former SAP manager Holzapfel told the Handelszeitung newspaper. And the team’s own investments have been rewarded: even the family office of Facebook founder Mark Zuckerberg is said to swear by Addepar. This article contains additional content by Handelszeitung online (published on 24 October 2015 and 27 November 2015 respectively). 34 MADE TO MEASURE HIGH POINT FOR PIANISTS Steinway is not merely the measure of things in sound and quality. Its hand-made grand pianos also represent a prudent and profitable investment. QUARTERLY 1 | 16 35 36 MADE TO MEASURE The latter is especially important, as the piano will have to endure a great deal if used for concert performances. After all, it will likely be the sparring partner of a number of different players and temperaments. Steinway passes this test with flying colours. However, the instruments are also well-loved by amateur musicians. Some wish to enjoy especially joyous moments when playing, while others simply revel in the instrument’s unique, handcrafted design and appearance. A dissatisfied look is part of Head Tuner Wiebke Wunstorf ’s standard repertoire. Sitting in a soundproof room, the 53-year-old Hamburg native strikes the keys in irritation, listening out for the slightest irregularities in timbre. Then, she smoothly removes the entire mechanism and teases the hammer’s wool felt to adjust its thickness until it is perfectly balanced. Even if three other tuners have already given the green light for putting the final touches to the instrument, Wiebke Wunstorf has the final say. She alone decides whether after a year of production, a new, 12,000-piece grand piano made in the Bahrenfeld brick factory can be released for use in myriad musical performances elsewhere in the world. It is more than worth the effort. Whether classical, jazz or pop, more than 1,600 virtuosos worldwide swear by the craftsmanship of Steinway & Sons, including well-known musicians like Arthur Rubinstein, Vladimir Horowitz, Sergei Rachmaninoff, Lang Lang, Daniel Barenboim and Keith Jarrett. Vladimir Ashkenazy once said “Steinway is the only piano on which the pianist can do everything he wants and everything he dreams”. Whether lyrically soft with gentle, whispering tones or the purest hellfire with quaking base notes, whatever sound emanates from a Steinway is guaranteed to fulfil the player’s every melodious fantasy. Steinways are the instruments of choice for most international concert halls, opera houses and theatres thanks to their unique sound and resonance; an impressive 98 per cent of all piano concerts are performed with an orchestra on a Steinway grand. QUARTERLY 1 | 16 The Steinway, an attractive investment opportunity What is more, Steinway grand pianos have proven to be an excellent investment – and the company is more than happy to accommodate special requests. The two Steinway factories in New York and Hamburg can add anything from Baroque flourishes and gold carvings to emblems, paintings and inlays – provided that the customisations will not affect the piano’s construction. Since 1999, the company has offered a Crown Jewel Collection made of the world’s finest wood veneers, including Macassar ebony, East Indian rosewood, bubinga and sweet gum – woods that couldn’t be more different. One of the company’s most iconic models is a custom-made piano whose lid depicts the nine muses as painted by Lawrence Alma-Tamedas. The piano later sold for USD 1.2 million in 1997. Meanwhile, the Steinway piano John Lennon used to compose “Imagine” was later sold to pop star George Michael for more than USD 2 million. “Celebrity links are especially important when it comes to the sale of musical instruments”, says Milan-based expert Max Bernardini, who trades in valuable watches and other collectors’ items. “An instrument’s previous owners or players can be crucial to its price”. “However, even without a famous owner, a Steinway is sure to rise in value.” Nowadays, a 50-year-old grand piano can sell for nine times its original purchase price. This makes it a precious possession that will bring you years of joy and can be proudly passed on to the next generation. Committed to tradition The quality of Steinway’s in-house manufacturing is unmatched in the piano industry. It is about quality, not quantity. From the beginning, Heinrich Engelhard Steinweg instructed his workers to “build the 37 best possible piano” – and this still applies today. The German emigrant founded Steinway in New York in 1853 and worked with family members to make the business a success. and musician is vitally important to securing customer loyalty. In the reception area there are countless musicians’ portraits bearing handwritten dedications and thank you notes. Since then, the company has built more than 600,000 instruments. Its manufacturing process is based on the ‘Steinway System’, for which the company has so far filed over 125 patents. Only soundoptimised materials and components can be used, with wood only worked under tension and only wooden dowels used for the instrument’s casing. When someone purchases a grand piano, the instrument is specially transported to its final destination. While the New York factory serves North, Central and South America, the pianos made in Hamburg are destined for Europe, Asia, Africa and the rest of the world. Quality and precision The process starts with the rim, a bent wood casing made from up to 20 hardwood layers. The glued and moistened layers are stacked one on top of the other and secured in large presses for curing. The rim provides a base for mounting the rest of the piano’s components. The soundboard, complete with ribs and a glued-on hardwood bridge, is then secured to the inner rim. This forms a single unit supported by the piano’s rim: the Steinway strung back. As the soundboard is essentially the heart of a grand piano, Steinway’s piano builders place particular importance on the materials they use to build it. To meet the very highest quality standards, they only use Sitka spruce with a regular grain and a precisely defined number of growth rings. The soundboard’s bridges are exclusively made from laminated hardwood with a horizontal grain, and each bridge is carefully raised to the optimum height and precisely notched in accordance with the prescribed scale. With a cap made from solid maple, the patented design guarantees excellent sound transmission to the soundboard. This minimises lost vibrations, helping the piano to project sound with an amplified volume. The sand-cast iron frame must endure tensile force of up to 20 tonnes. The reduced resonance works to support the piano’s sound. Steinway’s Hamburg factory employs 306 carpenters, varnishers, piano builders and other specialists, many of whom are lifelong employees. While the instruments are all built according to the same principles, each is unique and differs from the others in very subtle ways. For this reason, many celebrated soloists visit the factory personally in order to pick out their grand piano. Steinway’s dialogue between manufacturer A star investor and lover of fine timbre In September 2013, Wall Street heavyweight John Paulson bought Steinway for USD 512 million. However, he did not dismantle the company. Paulson is no mere investor; he is also a passionate amateur pianist. As revealed in an interview, he owned three Steinway grands even before the acquisition. For him, Steinway is not a short-term speculative investment, but an investment for life; tangible value you can experience physically seems to soften the heart of even the most astute billionaire. Wiebke Wunstorf gives little thought to the company’s changed ownership structure. She discovered her vocation early and was the first woman to complete a Steinway & Sons training in piano construction. Both her father and brother also work for the company, meaning she, too, is committed to tradition – which is perhaps to be expected when you create something so precious every day. FACTS AND FIGURES The wood used to build grand and vertical pianos has to be stored and matured for up to two years. As well as other woods, spruce, maple and poplar are used for the soundboard, mechanisms and lid, respectively. In June 2015, Steinway presented its 600,000th grand piano, designed by Frank Pollaro, who adorned it with the famous Fibonacci spiral. Over 6,000 hours were devoted to building the instrument, featuring a veneer from six individual ebony trunks. In an effort to conserve raw materials, Steinway & Sons was prohibited from building instruments during World War II. Instead, their factories built gliders and coffins. Steinway shares were listed on the New York Stock Exchange under the abbreviation ‘LVB’ for Ludwig van Beethoven. 38 LOCATION 48 HOURS IN HONG KONG Hong Kong is a global metropolis and an Asian hotspot. Though tradition peeks through here and there, the city is also stunningly modern. It’s very expensive, but wonderfully liveable. H ong Kong is an adventure on water, with over seven million people living here on 263 islands and peninsulas. The port city is a Special Administrative Region on the south coast of the People’s Republic of China and its name means ‘fragrant harbour’. Ka Long Lee Leonteq has a Hong Kong office since 2010 and is licensed to trade in securities by the Hong Kong Securities and Futures Commission. CEO Ka Long Lee has been there from day one. He started out as a derivatives trader and is now responsible for Leonteq’s continuing growth in the North Asian market. Leonteq’s offices have been located in the tallest building on Hong Kong Island, the IFC2 Tower, since May 2015. QUARTERLY 1 | 16 Despite this, the metropolis is not the same as mainland China. It belonged to the United Kingdom until 1997, and traces of its more than 100 years spent as the British Empire’s Crown Colony can still be found today. As a free-trade zone, the third-largest Chinese city has a number of democratic and economic privileges and is increasingly evolving into a playground of the rich in mainland China and around the world. the hinterland of Kowloon – generally in planned cities built in the second half of the 20th century. Hong Kong has one of the highest costs of living in the world. A flat, for instance – not a house – can cost you anywhere between EUR 900 and EUR 9,000 or more per square metre. As on the mainland, three-generation households are common, partly out of tradition, and partly because it would otherwise be too expensive to live here. However, not everything in Hong Kong is pricey. A tasty wonton noodle soup from a cook shop will set you back less than EUR 4 – immediately next-door to Chef of the Century Joel Robuchon’s restaurant, whose kitchens have been awarded a total of 18 Michelin stars. Hong Kong is built on juxtapositions like this. “Above all else, Hong Kong lives on its ports and trade. It’s one of the most liberal global market economies and one of Asia’s most important financial hubs”, says Ka Long Lee, CEO of Leonteq’s Hong Kong office. People work hard in Hong Kong, but also love to enjoy themselves. The motto: “work hard, play hard” is also quoted by the Leonteq CEO in interview. The city is also marked by low taxes and trilingualism. Alongside its official languages, Cantonese (a South Chinese dialect) and Mandarin (Standard Chinese), English is still widely spoken and understood. The most densely populated areas are the Kowloon peninsula and the north shore of Hong Kong Island (Central). Half of its residents live in the New Territories – Supermarkets, department stores... in fact, everything other than banks and the Hong Kong stock exchange is open for at least ten hours every day. It is not uncommon to work until around 9 pm, go for a few drinks, grab a bite to eat, and only return home after midnight. Anyone who wants to truly feel at home in Hong Kong will also need to adopt this rhythm. 39 HONG KONG AT A GLANCE Official language Cantonese, Mandarin, English Type of government Special Administrative Region of the People’s Republic of China Head of State Xi Jinping Chief Executive Leung Chun-ying Area 1’104 km² Population 7.3 million (2015) Population density 6’429 people/km² Currency Hong Kong dollar Telephone country code +852 40 LOCATION Tips for Hong Kong BARS DISCO CONCERTS EXHIBITIONS OUTDOORS Lan Kwai Fong in the Central district is home to a myriad of small streets, where 100 bars and restaurants eagerly await patrons. The SEVVA restaurant in the Prince’s Building is a triple treat, boasting a good bar, exquisite food and a marvellous view. From the roof terrace, you can see the entire Kowloon peninsula. The tallest bar in the world is the Ozone Bar on the 118th floor of the International Commerce Centre. For great tea and coffee, head to the stylish Café Gray Deluxe. When it comes to partying, no visit to Hong Kong would be complete without Dragon-I. If you’re lucky, you might cross paths with Michael Jordan, David Beckham or Calvin Harris. Another popular venue is Bungalow on Wyndham Road in Central. A Michelin star French restaurant by day, it transforms into a 500 m2 club by night, complete with four giant LED screens and sets by DJs from all over the world. Hong Kong regularly hosts traditional Chinese operas, especially Cantonese opera. Numerous big names from the international music industry have performed in the Asian metropolis. In 2016, these will include Diana Krall, Christoph Poppen, Lang Lang and Madonna. Whether classic or pop, concerts are a permanent fixture in the locals’ entertainment culture. The Hong Kong Cultural Centre is home to a concert house, galleries and the Hong Kong Museum of Art, with an emphasis on Chinese works. The Lei Cheng Uk Han Tomb Museum was built after construction workers discovered a Handynasty burial mound in 1955 – the most significant excavation site in all of Hong Kong. Hong Kong Heritage Museum will be staging an exhibition on martial arts and the movie legend Bruce Lee until July 2018. Victoria Peak is the highest point on Hong Kong Island. It has been the city’s most exclusive residential area since colonial times and offers spectacular views. You can reach the peak by taking a historical funicular. Lamma Island and Cheung Chau offer beautiful hiking routes and beaches. The Big Buddha and Po Lin Monastery on Lantau Island are popular destinations that are ideal for day trips. Meanwhile, Hong Kong Disneyland is around 30 minutes from the city centre on the MTR metro. QUARTERLY 1 | 16 41 DINING RELAXATION & SLEEP TIPS TEMPLES SHOPPING The daring who want to dine on excellent crabs and crayfish will love Temple Street Spicy Crabs. The cook shop and street kitchen is a big favourite with the locals. Those who want to try Chinese food should head to Lung King Heen in the Four Seasons Hotel. The food here isn’t cheap, but it’s worth every Hong Kong dollar. At the Ko Lau Wan Hotpot in the Tsim Sha Tsui district, meat and fish is cooked at your table in hot pots. If you’ve been on your feet all day, you’ll need to rest your legs. We recommend Ten Feet Tall on Queen’s Road in Central. Here you can enjoy probably the best foot massage in the city. Many of the bigger hotels also offer large, modern spas. The city’s best hotels include Swiss hotelier Peter Borer’s Peninsula, the grande dame of Asian luxury hospitality. The smallest rooms are 40m2 and decorated with flair in the finest materials. The best time to visit is between October and December, when there is little rain and you can enjoy pleasant temperatures of 18 to 26°C. Hong Kong becomes very wet and humid from April onwards, with temperatures regularly exceeding 32°C from May to September. The currency is the Hong Kong dollar, which is pegged to the US dollar. There is little point in travelling by car through the small, packed streets of Hong Kong. Instead, use the city’s safe and reliable public transport. Hong Kong’s most important Buddhist temple is the Ten Thousand Buddhas Monastery, perched on a hill in Sha Tin. The walls of the temple are adorned with around 12,800 Buddhas donated by the faithful. You can also find small temples sandwiched between skyscrapers in Central or Kowloon – like the Man-Mo Temple, which is dedicated to the Taoist gods of literature and martial arts. Three malls – IFC Mall in Central, Pacific Place in Admiralty and Times Square in Causeway Bay – meet virtually everyone’s shopping needs. Here you will find international designers and department stores alongside small markets offering regional delicacies. Those who wish to purchase furniture and accessories in the Chinese style will strike gold in one of the many shops lining Queen’s Road East in Wanchai. Exotic delicacies are available all day at the Yau Ma Tei Wet Market in Kowloon. 42 GIMMICKS NEW FROM OLD AB DIE POST Upcycling and recycling. Sustainability: a hot topic. ON RUNNERS The Dresden furniture designer Prinzler & Wodarzyk transforms old transport sledges into unique bench seats. The elaborately restored base of the Wikinger sledge is around 100 years old. From approx CHF 8‚500 | zeitgereift.de SKATEBOARD WARDROBE Ripflip creates unique, hand-crafted items like hook boards. Skateboard decks still bearing the traces of use are ingeniously transformed into wardrobes, key hooks, lamps and works of art. From approx. CHF 60 | dawanda.com/shop/ripflip. DEVELOPMENT WORK The Hausa word ‘cucula’ translates as ‘to do something together’. The eponymous Berlin association trains refugees to gain basic manufacturing qualifications, which they can then use to create design objects. The Botschafter chair range is especially sought-after, having been made from the planks of beached refugee boats. Approx. CHF 544 | cucula.org GOING FULL CIRCLE Zirkeltraining’s bags and laptop sleeves are made from recycled leather sports equipment and old gym mats. The pieces instantly evoke memories of PE lessons at school. Laptop sleeve approx. CHF 90 | zirkeltraining.biz ROBUST BAGS The company Sackstarch was founded by a group of Zurich school children who breathe new life into the materials left over from awning manufacture. Whether a sports bag, duffel bag, tote bag, gym bag or case, all the bags are hand-sewn, waterproof and durable. Sports bag: CHF 85 | sackstarch.com INTERN 43 UPGRADE TO LEONTEQ Leonteq AG (formerly EFG Financial Products) was founded at the end of 2007 with the original purpose of issuing and selling structured products. In the meantime, the platform is now available to external partners too, in line with our Partnerships strategy. We have consciously set ourselves the goal of playing a key role in shaping the market for structured products with transparency and a differentiated range of services. As an independent outsourcing partner for investment product services, we are unique in the industry and well positioned to develop the market further. Leonteq has one of the most experienced teams of experts in the business focused on customer service across all areas of the company and supported by our state-of-the-art, integrated IT infrastructure. With our modern, integrated platform, which is designed for flexibility, innovation, customer service and transparency, we are a leader in the Swiss market. We operate internationally, with a focus on Europe and Asia. ARE YOU INTERESTED? In that case, we look forward to receiving your detailed application. hr@leonteq.com SAVE THE DATE 21.01.2016 LEONTEQ DAY (registration required) The Dolder Grand, Zurich 27.01.2016 CARREFOURS HEC Paris 28.01.2016 WORLDWEBFORUM (registration required) Komplex 457, Zurich 03. + 04.02.2016 FINANZ’16 (registration required) Kongresshaus Zurich, Stand V.07 03.03.2016 ABSOLVENTENTAG ZHAW Winterthur 05.03.2016 KONTAKTPARTY ETH Zurich 09.03.2016 HSG TALENTS CONFERENCE HSG St. Gallen 31.03.2016 SWISS FINTECH AWARDS (registration required) Kalanderplatz 6, Zurich 27.04.2016 IT TAG Zurich If a man takes no thought about what is distant, he will find sorrow near at hand. Confucius, Chinese philosopher Confucius (551-479 BC) was a Chinese philosopher during the Eastern Zhou Dynasty and was considered the epitome of the wise and exemplary man.