5 Oktober 2015

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Msia's songket and batik takes runway at Milan
Borneo Post (KK)
05 Oct 2015
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4
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89,224
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Msias songket
and batik takes
runway at Milan
MILAN: Malaysia's intricate
'songket and batik' took the
runway on Saturday evening at
the Fashion City of Milan.
Five Malaysian fashion
designers Datuk Radzuan
Radziwill, Bon Zainal, Hazree
Wahid. Carven Ong, Jantinqu,e
and Qudyn showcased their
exquisite Spring/Summer 2016
collection entitled,»"Enchanting
Elegance". >
They are among 17 Malaysian
designers taking part in the
fiye­4ay specialised marketing,
mission for the design and
creative sector, in conjunction
with Expo Milano 2015 here.
The event which kicked off on
Friday organised by Malaysia^
External Trade Development
Corporation (Mptraife) and
Tourism Malaysia is aimed at
promoting Malaysian designers'
creative works ranging from
high end to ready­to­wear
fashion, shoes and handbags.
Datin Seri Rosmah Mansor,
wife of the Prime Minister when
opening the fashion shpw said
Enchanting Elegance was to
showcase Malaysia's unique
textile and heritage in fashion.
"We are delighted to share
with you Malaysia's creativity in
blending tradition with modern
concepts and techniques through
designs using Malaysia's unique
Malaysian designers showcase their Spring/Summer 2016 collection in the fashion show
titled Enchanting Elegance­Malaysia Fashion at the Expo Auditorium in conjunction with
the Expo Milano 2015 ir\ Milan yesterday. ­ Bernama photo
fabrics of Batik and Songket,"
she said.
Sultanah Terengganu
Sultanah Nur Zahirah, who
is also the patron of Yayasan
Tuanku Nur Zahirah, an
organisation involved among
were also among the guests.
Rosmah said the shtfw was also
in the fashion show, graced the
in line with the theme of the expo
which promotes sustainability
and while the batik and songket
fabrics are modernised, their
unique traditional features are
preserved for future generations
to enjoy and appreciate.
"The. fashion industry is
a typical example of how
event. *
industries and services have
Also present were Prime
Minister Datuk Seri Mohd Najib
Tun Abdul Razak and Raja Puan
Besar of Perak Raja Nor Mahani
Raja Shahar Shah.
to innovate and use modern
others in the revitalisation of the
songket weaving industry and
has collaborated with Radzuan
International Trade and
Industry Minister Datuk Seri
Mustapha Mohamed, Tourism
technology so as to keep up with
constantly changing consumer
demands.
"Probably no other sector
thrives on change as much as
the fashion industry. This is
especially true as fashion is
and Culture Minister Datuk
Seri Mohamed Nazri Tan Sri
Aziz and Camera Delia Moda
inherent in our culture and
past president Mario Boselli
fashion," she said. ­ Bernama
people are always impressed
by those who have the taste for
Headline
MediaTitle
Date
Section
Page No
Language
Journalist
Frequency
Msia's songket and batik takes runway at Milan
Borneo Post (KK)
05 Oct 2015
Color
Home
Circulation
4
Readership
English
ArticleSize
N/A
AdValue
Daily (EM)
PR Value
Black/white
89,224
267,672
460 cm²
RM 1,282
RM 3,847
Prime Minister's wife Datin Seri Rosmah Mansor presenting the 'Lifetime Awards for Contribution to Malaysian Fashion' to famous
designer Datuk Jimmy Choo (fourth right) during the Enchanting Elegance­Malaysia Fashion show in conjunction with the Expo Milano
2015 at Expo Auditorium in Milan yesterday. ­ BePnama photo '