Social media for recruitment v3

Social Media for Recruitment
Social media – the hidden job market
What is Social Media?
Social Media refers to any online media that enables social interaction
It’s everywhere and impacts on all aspects of life.
Social Media technologies take on many different forms including Magazines, Internet
Forums, Blogs, Micro-Blogging (like Twitter), Wikis (like Wikipedia), Social Networks,
Podcasts, Photographs, Social Bookmarking, Video, Rating and Review Sites.
Number of Social Media users
2009
2013
25,000,000
500,000,000
45,000,000
200,000,000
250,000,000
1,600,000,000
In just 4 years!
…Some of the others
170m
100m
49m
45m
… a bit more info
LinkedIn
Twitter
Facebook*
# UK users
10m
10m
33m
Median age
43
31
22
Primary use
Business
networking
Short message
broadcasting
Networking with
friends
Average #
connections
60
126
234
Recruiter avg #
connections
616
37
245
*Facebook lost 600,000 UK users in December 2012
Recruiter information from Bullhorn Reach 2012 social media report
All types of vacancies are advertised first
via social channels …
… many don’t even make it to job boards anymore…
This is happening every day…
Social Media and Recruitment
Channels used by recruiters:
92% of employers and recruiters already use
or plan to use social networks to find candidates in
2013
73% of recruiters polled said they had
hired someone through a social network.
Successfully hired someone:
89%
26%
15%
LinkedIn
Facebook
Twitter
Source: Jobvite
Social Media and Recruitment
90%
of recruiters have visited candidate’s social network profile as part of the screening
process
69%
of recruiters have rejected a candidate based on content found
68%
have hired a candidate based on their presence on those networks.
How employers are screening candidates
45% Of employers are currently screening potential hires in Social Media
Facebook 29%
LinkedIn 26%
Blogs 11%
Twitter 7%
*Stats from a survey by Career Builder in 2009
Why they found…
18% Positive Content
35% Found Negative Content
50% Good feel for candidate’s personality 53% Inappropriate photographs or
information
39% Truth about candidates
qualifications
44% found content relating to them
drinking alcohol or using drugs
38% Creativity
35% Bad mouthing employees/ coworkers
35% Solid Communications Skills
29% Poor communication skills
33% Well-rounded
26% Discriminatory Comments
19% Good references from others
24% Lies about qualifications
15% Awards and accolades
20% Sharing confidential information
about a previous employment
*Stats from a survey by Career Builder
Tips for people to get started…
Getting Started…First thing a
person needs to do is describe
themselves, how would people in
their industry/ sector/ ideal job
describe their skills and what
they do?
They should think about the role
that they want to achieve, how
would people describe this role?
What are the words they would
use and what would a successful
applicant in this role look like?
Getting started
Start off-line with Keywords
Make a note of:
What would someone search for to find you?
What are your skills?
What is your ideal job title?
What other words are used to describe this job?
Where do you want to be located?
These are the clues that lead someone to finding you
Setting up Twitter
Set up a profile specifically for the job
search
Use keywords in your profile
Follow the right people (don’t wait for
people to follow you)
Post frequently and use keywords
Search hashtags and keywords (be
proactive)
Interact and engage with people
Twitter Tips
Be proactive in talking about what's going on in regards to your job
search. Mentioning things like interviews/ meetings you’ve had, or
people you have met with, what you do etc
Reach Out to people you want to network with and say something
like "Hi - I'm looking to break into x job. Do you have any tips?”
Do the hunting! – Apps like Tweetdeck allow people to monitor
keywords so that you can pick up instantly when a job comes
up…
Getting Followers on Twitter
There are two main ways to build a following on Twitter
1. Make tweets relevant and interesting. Catch people’s attention, comment, share,
interact.
2. Follow people who you want to follow you.
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Industry focused
What accounts will hiring managers follow?
Think like the person you want to find you
This will kick-start your following, meaning that your net is stretched wider and more
people get to see your interesting tweets.
10% of people you follow will follow you back
LinkedIn
Like Google, LinkedIn is a search engine but your search results are profiles
rather than web pages.
To be found in LinkedIn you need to understand that search results are based
on three things:
1. Relevancy
2. Connections
3. Integrity
Relevance to your search (keywords)
How are they connected to you?
Your profiles Integrity and trust
The higher you score on the above, the more likely you are to be found
LinkedIn Profile
Fully complete your profile (integrity/ relevancy)
Use the Headline
Make profile publicly available (get Googled!)
Make relevant connections
Request recommendations (integrity)
Get your skills endorsed (integrity)
Join related groups (relevancy)
Follow relevant companies (relevancy)
Make updates and interact (integrity/ relevancy)
Get your own URL – mine is
uk.linkedin.com/in/digital0strategy
Regularly update and monitor
Getting Noticed
Company Search - If you have a specific company you are interested
in. Search for the company, and find people who are connected to
other people you know. Then, you can ask your personal contact to
connect you or join groups that they belong to.
Join groups – think back to your keywords
Email – Tell your network that you are looking for work
Blog Link - LinkedIn now gives you the ability to link a blog post to
your profile. If you blog, every time you create a new post, it can
update your profile.
Who’s looking at you?
See the last 5 profiles who viewed your profile…
Don’t be afraid to make contact…
No Contacts?
Getting established on LinkedIn can seem tough when you don't have
work or industry contacts
For people just graduating or starting something new, LinkedIn can seem
overwhelming.
All you really need to do is get on there and add their skills and any
experience / skills they have and jump in.
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Join relevant groups
Follow relevant companies and research them
Respond to updates and then connect to people
Comment in groups / add polls
Become a LION (LinkedIn Open Network)
Social email
Export your LinkedIn contacts to a mail service like Mailchimp and create your very own
newsletter. Recruiters get 100s of emails every day. This is one way to stand out from
the crowd.
Average Open rates for LinkedIn
Messages is 40% compared to 24% for
email
Facebook
Facebook is not always the best tool for business networking
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Be aware of what you are posting
Google yourself
Check security settings
Tell your friends/ connections that you are looking for work
Change your profile picture to match LinkedIn
Share industry content
Like relevant content
Follow and research relevant companies
Remember that employers are using Facebook too
Check out www.branchout.com (Facebooks answer to LinkedIn)
As a job seeker you want to be found. But you also want to control what
information people can find about you.
Standing Out
This guy posted a QR code to recruiters asking them to scan the code to
see his online CV
Standing Out
Many people have websites that connect all of their social network
profiles
Standing Out
Create your own Facebook fanpage
Standing Out
Funky CVs- Post it for a much better chance of being noticed
Standing Out
Simply, posting a CV will make it stand out…
Success Story
http://www.youtube.com/watch?fe
ature=player_embedded&v=1Yl3jH3
hcnI
Conclusion
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You don’t have to be an expert
Think like the person searching for you
Be aware of all of the social channels
Offline is still a channel worth using
This is something that can’t be avoided any more
• Keywords are the key to being found!
QUESTIONS?