Central Livestock Association

2014
Central Livestock
Association
A Company of Genex Cooperative, Inc.
MARKETINGS
In this Issue
2-4 Greater Midwest Livestock
Auctioneer Championship
5 Market Highlights
6 Photo Contest
7 Auction Schedule
7 Zumbrota Stockman’s Supply
8 Tenure Service Awards
Editor: Brenda Sisung
Contributing Writers:
Jeff Reed, Brenda Sisung
Send comments or suggestions to:
bsisung@crinet.com
CRI Mission Statement
Provide products and services as effectively
as possible to maximize the profitability of
members and customers worldwide while
maintaining a strong cooperative.
Central Livestock Purpose
The purpose of Central Livestock
Association is to assist livestock
producers in production and marketing
by providing competitive prices, superior
service and broader outlets through a
profitable and innovative organization.
Exciting Times
By Jeff Reed, Vice President, Central Livestock Association
“What an exciting time to be in the livestock business!” That statement sums up the
presentations I’ve attended over the past several months, and the news only seems
to get better as we move towards spring. Feeder cattle and fed cattle prices have
reached new all-time highs, market cows are in strong demand, and beef bred cow
and heifer prices have elevated compared to two months ago. The sheep market
has recovered to profitable levels, and hog futures support live hog prices into the
$70s for the summer months. Dairy cull cow sales have become a large source of
income for dairies of all sizes, and milk prices are on the rise.
Probably more important though, projections insist the next few years will provide
great opportunity for livestock producers. After two or three years of drought,
depending on your location, feed prices have dropped to more affordable levels
and many pasture conditions have improved. Exports of U.S. meat and milk are in
major demand and acting as price drivers. These opportunities continue to grow as
economies around the world recover.
Now is the time to capitalize on these opportunities. We all know weather can
disrupt a well designed plan, but how you choose to prepare and react is what’s
important. Making the most of your pasture, facility and management talents and
abilities are what make the difference.
As for Central Livestock, all four auction locations marketed high volumes of
livestock in 2013. The markets and the country direct marketing departments sold
over 550,000 head of cattle, calves, hogs, sheep, goats and horses. Your loyalty
and support to Central Livestock is appreciated. Thank you for choosing Central
Livestock to market your stock as we believe active, competitive bidding at time
of sale will maximize your price and your profitability. Our staff is committed to
helping market your livestock in the best possible way that meets your needs.
In this issue of Marketings, you will find a feature article highlighting the recent
Greater Midwest Livestock Auctioneer Championship hosted by our Central
Livestock West Fargo market. Mike Hilde, West Fargo Market Manager, and his staff
did a wonderful job hosting the event. It turned out to be a remarkable day, and I
was fortunate enough to be one of the judges. It was particularly exciting to meet
so many contestants who are passionate about marketing livestock the auction way.
March 2014
1
Selling Their Way to the Top
By Brenda Sisung, Public Relations Specialist, CRI
A full crowd at the Central Livestock West Fargo market watching the contestants compete.
Two now, two now, quarter now half, now half, now seventyfive, now seventy-five, seventy-five...SOLD. Sold your way,
$2.75 on No. 935. That was a familiar sound on Saturday,
February 8 at the Central Livestock West Fargo market as 33
contestants vied for the title of Champion Greater Midwest
Livestock Auctioneer. While each contestant had their
own unique chant they all had one common goal; to sell
the stock they were presented for all they were worth.
Even though this was the first contest for some auctioneers,
they certainly all came to compete. The judges, Paul Behr, Jeff
Reed, Marion Rus, Jim Bieber and Keith Wells, had no small
task scoring each contestant on a 50-point scale. Besides
making sure each auctioneer sold the cattle for the proper value
the five judges also scored contestants on: initial command,
opening and proper use of microphone; voice quality, clarity
and auctioneer chant; appearance, poise and salesmanship;
expedition of sale and bid catching; and representation of
livestock marketing knowledge and auctioneering profession.
This year’s Greater Midwest Livestock Auctioneer Championship
(GMLAC) marked the 26th anniversary of the contest and an
opportunity to come back to where it all began in 1989, the former
West Fargo Stockyards. At the first contest there were only 23
contestants from four states, but over the years the contest has
grown. In this year’s competition 15 states and two Canadian
provinces were represented. While many contestants were veterans
of the competition, some were competing for the first time.
As Paul Behr, president of the National Auctioneers
Association, past winner of the GMLAC and judge of this
year’s contest, said, “You are far better off coming to this
contest than staying home. Nothing can be lost by competing
even if you finish 33 out of 33, you have still gained. You gain
everything from friendships, to knowledge, to experience.”
While competing can be nerve-wracking, most of the contestants
would concur this competition is about more than being
named a champion. It’s about friendships, gaining experience
and the opportunity to promote one’s self in the industry.
Contestant Ryan Livermont from Pipestone Livestock Auction
market stated, “Competing at the Greater Midwest competition
doesn’t make me nervous because to me it’s just another day at the
sale barn. It’s just a good time to meet some people, shake some
hands and walk away with a smile, no matter how you place.”
Contest judges. (L to R): Paul Behr, Keith Wells, Marion Rus, Jim Bieber and Jeff Reed
CENTRAL LIVESTOCK ASSOCIATION • www.centrallivestock.com • South St. Paul (800) 733-1844
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In the initial round each auctioneer was given
four drafts of cattle to sell, varying from slaughter
cows to feeder steers and heifers. After the four
drafts sold, judges scored each auctioneer and
once the round was over the scores were tallied.
The 10 contestants with the highest scores moved
on to the second round.
For the second round, each of the 10 auctioneers
sold four drafts of feeder cattle with lots ranging
in size from 1 to 70 head. The judges once again
scored them, and the top three contestants were
named. At the end of the day, after 33 auctioneers
sold nearly 2,600 head of cattle, one young
man, from Prince Albert, Saskatchewan, walked
away as Champion Greater Midwest Livestock
Auctioneer. That man was Brennin Jack of
Heartland Livestock Services.
With no family in the auction business it took time,
patience and sheer talent for 24-year-old Brennin
to become the auctioneer he is today. His debut
in the auction ring occurred at the age of nine
and three years later he sold his first million-dollar
cattle sale. Brennin has dedicated many hours of
training to attain his smooth, rapid chant. In 2006,
he began competing in auction contests, and he
attributes his success to the guidance he received
over the years from other champion auctioneers.
Along with being named the winner of the Greater
Midwest Livestock Auctioneer Championship,
Brennin was awarded $1,500 and a customized
belt buckle. Rounding out the top three were,
Jared Miller, Lamoni Livestock Market, and
Mitch Barthel, Perham Stockyards, Inc. They
were recognized and received a customized
belt buckle. All contestants in the top 10 were
awarded a specially designed jacket and a
spot in the 2014 World Livestock Auctioneer
Championship contest. This year’s world contest
takes place June 18-22 at the Knoxville Regional
Livestock Market in Knoxville, Iowa. In years past,
10 GMLAC champions have gone on to win the
world competition, and Brennin certainly has a
chance to be added to that list.
Before the contest began Behr gave each
auctioneer a little advice, “I have been where you
are and I have a lot of respect for all of you but just
rear back and let her go. The best in the business
are going to be here so just do what you do.”
That’s exactly what all of the contestants did. They
sat back and did what they know how to do, sell
cattle as professional livestock auctioneers.
While hosting the event at the Central Livestock
West Fargo market was no small task, it certainly
came together and was a successful competition.
It was made possible by the Central Livestock
staff and producers who consigned cattle. So,
whether it was someone’s first competition or
their 10th, each auctioneer gave it their all and
worked for the consigners by selling their cattle,
the auction way.
Specially designed jacket that
each top 10 contestant received.
This group of feeder steers were among the nearly 2,600 head sold during the competition.
Albany (800) 733-6828 • Zumbrota (877) 732-7305 • Rock Creek (320) 629-1122 • West Fargo (800) 733-4620
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Greater Midwest Livestock
Auctioneer Championship
Left to right: Jared Miller, Scott Werlein, Justen Murphy, Joe Vetter, Larry Schnell, Brennin Jack, Jay Romine, Mitch Barthel, Shane Wollf and Robb Taylor
Top 10 Contestants
•
•
•
•
•
Brennin Jack
Jay Romine
Justen Murphy
Jared Miller
Mitch Barthel
•
•
•
•
•
Robb Taylor
Shane Wolff
Larry Schnell
Joe Vetter
Scott Werlein
Left to right: Jared Miller, Brennin Jack and Mitch Barthel
Brennin Jack
Top 3 Contestants
CHAMPION
1. Brennin Jack
2. Jared Miller
3. Mitch Barthel
Greater Midwest Livestock Auctioneer
CENTRAL LIVESTOCK ASSOCIATION • www.centrallivestock.com • South St. Paul (800) 733-1844
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Market Highlights
11:00 a.m. - TACK
Tack provided by Blairview Tack
FOR ADVANCED CONSIGNMENT
LISTINGS CONTACT:
Kelly Waslaski at: 701-360-2326
or CLA West Fargo: 800-733-4620
7% Commission,
$25 Minimum, $25 Pass out fee
ALL OUT-OF-STATE HORSES MUST
HAVE HEALTH PERMITS AND
COGGINS TEST
3:00 p.m. - SADDLE HORSES
Immediately followed by loose horses
Strong demand for well broke saddle horses
Good selection of horses for everyone
S E LLI NG HOR S E S FOR ALL AG E S
FRIDAY - APRIL 25, 2014
Central Livestock
Association
A Company of Genex Cooperative, Inc.
West Fargo Market
Phone 800/733-4620 • www.centrallivestock.com
Central Livestock Zumbrota
Hay and Bedding Auction
First and third Saturday of the month at 10 a.m.
March 1, 2014
March 15, 2014
April 5, 2014
April 19, 2014
Hay and Bedding Drop-off Hours
Friday before the sale: 7 a.m. - 5 p.m. • Saturday of the sale: 7 a.m. - 9 a.m.
Call Big John Hoernemann to make other arrangements at 507-259-7244.
Buyers: Hay and bedding needs to be paid for before loading, staff will be available to
help load until 5 p.m. sale day, any other arrangements need to be made with Big John.
Sellers: Checks will be available for pick up on sale day or mailed the following Monday.
Central Livestock Association assumes no responsibility as to the quality
of the hay and bedding sold. We act only as a selling agent.
Albany (800) 733-6828 • Zumbrota (877) 732-7305 • Rock Creek (320) 629-1122 • West Fargo (800) 733-4620
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10th Annual Central Livestock
PHOTO CONTEST
Entry Deadline August 15, 2014
Open to all customers and their immediate family members.
Limit three entries per person.
Include the following information with each photo:
Title of Photo • Photographer’s Name and Address • Email Address
All photos must be in color and either be printed on
photo paper or at least a two mega pixel image.
Email entries to bsisung@crinet.com or mail to
Brenda Sisung, P.O. Box 469, Shawano, WI 54166
CENTRAL LIVESTOCK ASSOCIATION • www.centrallivestock.com • South St. Paul (800) 733-1844
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CENTRAL LIVESTOCK ASSOCIATION
Auction Schedules
Albany Market (800) 733-6828
Zumbrota Market (877) 732-7305
Monday & Wednesday:
7 a.m. to noon - Hogs and Sheep
Tuesday & Thursday:
7 a.m. to 10 a.m. – Hogs
10:30 a.m. – Fed Cattle, Slaughter Cows & Bulls
along with Baby & Started Calves on Thursday
Special Dairy Sales:
First Wednesday & third Friday of the month, 10:30 a.m.
Special Feeder Sales:
Second Wednesday of the month, 10:30 a.m.
Monday:
8 a.m. – Overnight Market Cows/Bulls
10 a.m. – Fed Cattle, Stock Cows & Breeding Bulls
1 p.m. – Feeder Cattle, Day Delivered Market Cows/Bulls
4 p.m. – Baby Calves
Tuesday:
8 a.m. – Sheep, Goats & Feeder Pigs
Wednesday:
10 a.m. – Market Cows/Bulls & Fed Cattle
Special Dairy Sales:
Second & fourth Tuesdays, noon
Special Feeder Sales:
10 a.m. – Every other Thursday, September – April
Rock Creek Market (320) 629-1122
Monday:
8 a.m. – Market Cows, Fed Cattle, Feeder Cattle, Hogs, Sheep & Goats
Wednesday:
10 a.m. – Market Cows, Fed Cattle, Feeder Cattle, Hogs, Sheep & Goats
Special Feeder Sales:
10 a.m. – Every other Wednesday, September – May
West Fargo Market (800) 733-4620
Wednesday:
10 a.m. – Feeder & Slaughter Cattle
Sheep Sales:
Designated Wednesdays at 8:30 a.m.
www.centrallivestock.com
Zumbrota
Store Hours
Monday 8 a.m.-7 p.m.
Tuesday 8 a.m.-5 p.m.
Wednesday 8 a.m.-5 p.m.
Thursday 8 a.m.-5 p.m.
Friday 8 a.m.-5 p.m.
Saturday 8 a.m.-Noon
Stockman’s
Supply
Call (507) 732-7860
www.centrallivestock.com
Conveniently located at the Central Livestock Zumbrota Market
CALVING SEASON NECESSITIES
COMMON SENSE CALF SHELTER
REAL-TUFF 1/4 CIRCLE MATERNITY PEN
EASY WAY MINERAL FEEDER
CHECK OUT OUR STORE INVENTORY
Gates
Ear Tags
Gloves
Bale Feeders
Twine
Forks & Shovels
Feed Bunks
Sawdust
Fencing Supplies
Creep Feeders
Mineral Feeders
Cattle Oilers
Hog & Cattle Panels
Scrapers & Brooms
Insect Sprays, Bait & Tapes
Water Tanks
Milk Replacer
“Hot Shot” “Smidley” “Real-Tuff” “Applegate” “Trail Hand” “Rol-Oyl”
Albany (800) 733-6828 • Zumbrota (877) 732-7305 • Rock Creek (320) 629-1122 • West Fargo (800) 733-4620
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Tenure Service Awards
Central Livestock would like to thank all employees for their dedication
and congratulate those who received a tenure service award in 2013.
35-Year Award Winner
30-Year Award Winner
Tony Fink
Dave Vandenheuvel
15-Year Award Winners
Leo Raab
Ed Wettstein
10-Year Award Winners
Mark Bartel
Grant Bollum
Lloyd Ebnet
Gary Finley
Jane Friese
Jason Gochnauer
Kevin Grabau
John Hoernemann
Tim Hoffman
John Allen Houchins
Don Huntington
Brandon Husbyn
Jason Johnson
Dale Krier
Dick LeCocq
Phil Olson
Karen Poncelet
Doris Salisbury
Robert W. Smith
Paul Witte
5-Year Award Winners
Donald Brickman
Rory Connell
Anna Hartke
Laura Meyer
Paul Moos
Kent Oland
Diane Roske
Michael Saumer
Dustin Tchida
Brandon VanHavermaet
Jordon VanHavermaet
Ricky Wiskur
Central Livestock Association
Visit www.centrallivestock.com
for weekly sales schedules, early
consignments & market reports
West Fargo
Corporate Office
South St. Paul
953 Concord St. S.
P.O. Box 419
South St. Paul, MN 55075
800-733-1844
Country Representatives
Dick Schwade: 507-251-7313
Allen Houchins: 515-360-8377
Jim Verschoor: 712-251-4982
Jim Dressen: 507-421-1333
Jim Bevier: 605-940-8600
Albany Market
34412 County Road 10
Albany, MN 56307
800-733-6828
Mgr. Greg Supan: 320-249-5221
Asst. Mgr. Lonnie Ritter: 320-293-5311
Albany
Rock Creek
St. Paul
Rock Creek Market
3923 State Highway 70
Pine City, MN 55063
320-629-1122
Mgr. Dave Vandenheuvel 612-710-8084
Dick LeCocq: 612-390-8457
West Fargo Market
851 Arena Road, Suite 204
West Fargo, ND 58078
800-733-4620
Mgr. Mike Hilde: 701-371-8144
Kent Oland: 701-238-1546
Kelly Waslaski: 701-360-2326
Zumbrota
Zumbrota Market
44326 County 6 Blvd
PO Box 185
Zumbrota, MN 55992
877-732-7305
Mgr. Bob Young: 651-343-3703
Big John Hoernemann: 507-259-7244
Don Huntington: 507-259-7245
Dale Krier: 507-273-8447
Donnie Dohrn: 507-273-0335
©2014 CRI
N-06851-14