May 2016 - Palm Desert Chamber of Commerce

MAY 2016
Mission:
PEOPLE MAKE THE
DIFFERENCE!
To promote, support
and enhance business
prosperity, civic vitality, We are officially full on
into the Spring season!
and quality of life.
Where did the first quarter of 2016 go? Time does
Quote of the Month: seem to fly, in both our
If it doesn’t challenge you, business life and personal lives. Last month we
it won’t change you
talked about our great
Inside this Edition: staff at the Palm Desert
Area Chamber of Commerce and the many roles
We Love Our Members
they play in support of
the programs and services
Supply & Demand
provided to nearly
Affect Exit Strategy
Ribbon Cuttings
Vision San Pablo
Members
Investors
Calendar of Events
Contact Us
72559 Hwy 111
Palm Desert, CA 92260
760.346.6111
1125 Chamber members.
Another very important
group that we rely on
heavily is our fantastic
volunteers that assist us in
our programs and events
throughout our community. Throughout the year,
there are multiple opportunities to volunteer for
large events such as our
Golf “Business Open” (May
2), the All Valley Business
Expo (Oct 6), the
52nd Golf Cart Parade
(October 30), or become
more involved throughout
the year with groups such
as our Ambassadors.
We have numerous
monthly events such as
the Business Breakfast or
Business After Hours Mixer and are always looking
for new volunteers to join
our volunteer team.
Continued on page 3
Ribbon Cutting Ceremonies in April
OneClick Cleaners
Continued from page 1
Our events and programs are always a lot of fun for
all, but they take a great number of volunteers to
create the first class experiences we all are so proud
of each year! Committees are also a great way to
volunteer. We have committees working on various
business areas such as Hospitality, Marketing, and
Advocacy to name a few. The commitment is minimal but the reward is big!
We hope you participate as a volunteer, as so many
in our Chamber do. If for some reason you have not
taken the opportunity to participate in the many
opportunities available through our Chamber, we
hope you will decide NOW is the right time to join
us. Volunteering or serving as an Ambassador is
rewarding! Contact Vanessa at the Chamber for info.
J McLaughlin
72790 El Paseo Palm Desert, CA (760) 413-2427 73375 El Paseo, Ste L Palm Desert, CA (760) 341-1099
Palm Desert Recovery Center
Son Cabinetry & Design MasterFish Orangetheory Fitness Palm Desert
73733 Frank Waring Ste 100 Palm Desert, CA (760) 230-5300
77912 Country Club Dr Ste 3-4
Palm Desert, CA (760) 200-0333
78078 Country Club Ste 105
Palm Desert, CA (760) 200-3570
73470 El Paseo Suite F7,
Palm Desert, CA (909) 964-7283
PEOPLE MAKE THE DIFFERENCE!
Do you have an upcoming event, festival or
program that the PDACC Staff can volunteer or participate in? We are always seeking opportunities to collaborate and partner with our members. We are dedicated
to promoting, supporting and enhancing
business prosperity, civic vitality and quality of life.
20 16 C HA I R MA N ’ S
C O UN C I L M E MB E R S
Executive Board
Linda Long
Board Chair
Lamar Outdoor Advertising
PARTNER LEVEL
New
Members
Ray Rodriguez
Past-Chair
Casuelas Cafe/Cork Tree
AlliedBarton Security Services
41945 Boardwalk Ste T Palm Desert, CA 92211
(714) 260-0805
Patrick Klein
Chair-Elect
The Gardens on El Paseo
Brandt Kuhn
Chief Financial Officer
Integrated Wealth Management
Angel View 67625 E Palm Cyn Dr Cathedral City, CA 92234
(760) 835-0464
Cindy Pieper
Vice-Chair
State Farm Insurance
Dominique Shwe
Vice-Chair
The Desert Sun
Back Nine Greens
75061 Mediterranean Palm Desert, CA 92211
(760) 345-8008
Board of Directors
Steve Bohm
VIP Promotional Services
Precision Screen Printing
Terri Bona
Family YMCA of the Desert
Cindy Burreson
Westin Mission Hills Golf Resort &
Spa
Margaret Claggett
Rabobank
EXECUTIVE LEVEL
Champion HVAC
77899 Wolf Rd Ste 103 Palm Desert, CA 92211
(760) 360-7500
John Eddy
Eisenhower Medical Center
Debbie Frazer
Mary Kay Cosmetics
Kristal Granados
United Way of the Desert
D & R Electronix Cell Phone
73282 Hwy 111 Ste 103 Palm Desert, CA 92260
(760) 880-1111
Mike Hardin
The Lock Shop
Melanie Hinrichs
Indian Wells Tennis Garden
Christine Hunter
Kiner Communications
Matthew Johnson
Wilson Johnson Commercial Real Estate
Carl Karcher
Carl’s Jr.
Steven Miller
Miller & Mehr
Naran Reitman
Law Office of Naran Reitman
Natalie Russo
FirstBank
Stacy Thetford
Thetford Web Development
Van Tanner - Ex Officio
City of Palm Desert Liaison
Blaze Fast Food Pizza
73393 Hwy 111 Ste 2 Palm Desert, CA 92260
(424) 675-1587
DIRECTOR LEVEL
Desert Serenity Float
73712 Alessandro Palm Desert, CA 92260
(760) 404-0419
Green Room Theatre Company
PO Box 612 Palm Desert, CA 92261
(310) 850-3396
Gtchen Erickson - Realtor
72591 Pitahaya St Palm Desert, CA 92260
(760) 799-7677
Jacki Cuen Commercial
Realtor- Bennion Deville
44530 San Pablo Ave Ste 101 Palm Desert, CA 92260
(619) 243-4432
Master Fish
77912 Country Club Dr Ste 3-4 Palm Desert, CA 92211
(760) 200-0333
Palm Desert Optometry
73345 Hwy 111 Ste 205 Palm Desert, CA 92260
(760) 340-2900
Son Cabinetry & Design
78078 Country Club Ste 105 Bermuda Dunes, CA 92203
(760) 200-3570
Tabler Party of Two
45868 San Luis Rey Ave Palm Desert, CA 92260
(210) 377-7553
RENEWING MEMBERS
BO AR D OF DIR ECT O R S
20 15-2016
21st Century Oncology
Ace Golf Cars Repair
Al Miller & Sons Roofing
Alpha Media Palm Springs
Angel View Thrift Mart
Animal Samaritans SPCA, Inc.
Armed Services YMCA
Ayotte & Shackelford Inc
Backstreet Bistro
California Window & Door
Casuelas Cafe
Center for Orthodontics
Club Intrawest
Coachella Valley Repertory
Collaborative Coaching U.S.A.
CSUSB Palm Desert Campus
Del Taco #813
Desert Aids Project
Desert Cities Indoor Air
Desert Olympic Aquatics
Desert Personnel @Work
El Ranchito Taco Shop
Enchanted Memories Parties &
Rentals
Fairway Vacation Rentals
Fisherman’s Market & Grill
G. O. Langlois Construction, Inc.
H & R Block
Hallmark Assisted Living
Heliotex
Hospitality Dental Group
I-10 Toyota and I-10 Scion
Jackson Hewitt Tax Service
John Ford State Farm Insurance
Jos. A. Bank Clothiers
Keller Williams Realty - Michael
Hilgenberg
Make-A-Wish Orange County &
The Inland Empire
Miller & Mehr
Monterey Country Club
Palm Dreams Watershapes &
Landscapes
Proper Solutions
Ruby Slipper Gourmet
Rumbaugh Financial, Inc.
SBB College
Stevie D’s Pools & Spas Inc
The Annenberg Foundation Trust at
Sunnylands
The Unforgettables Foundation /
Desert Committee
The Westin Mission Hills Golf
Resort & Spa
Time Warner Cable - Desert Cities
Tomalak Tile & Stone Inc
Torre Nissan
Trio Restaurant & Bar
Two Bunch Palms Spa Resort
Volkswagen of Palm Springs
Walmart Supercenter
Westfield Palm Desert
Whitewater Rock & Supply Co.
Wilson Johnson Commercial Real
Estate
WP Kitchen & Bar
THANK YOU
FOR YOUR
ONGOING SUPPORT FOR THE
PALM DESERT AREA CHAMBER
DETAILED CONTACT INFO www.PDACC.org
What is the
Chairman’s Council?
What is the CHAIRMAN’S COUNCIL? The Chairman’s Council represents an exclusive group of
businesses who have made a significant annual financial investment in support of the Palm Desert
Area Chamber of Commerce’s initiatives, programs and projects.
The Chairman’s Council program offers your business the chance to make one commitment for the
entire year, rather than looking at each event or marketing piece with the Palm Desert Area Chamber of Commerce one at a time. You may choose Event Sponsorship at various levels and/or to
advertise in our monthly e-newsletter, Chamber Brief weekly e-blast or our website.
Exclusive BENEFITS
Ala Cart Choices
Discounted Sponsorship
Discounted Program fees
LOGO display @ all events
Logo displayed @ Chamber for 1 yr.
Invitation only events
Recognition in all Newsletters
Sunday Monday Tuesday
1
Always wanted to be on TV?
Looking for ways to promote
your business?
HERE’S YOUR OPPORTUNITY!
You will receive
4-minute segment with PDACC
Promote your company
Logo recognition during show
BENEFIT GOES ON...
3 air time showings
Link for your website
CONTACT PDACC
Nicole Popper, Marketing Coordinator
760-346-6111
Nicole@pdacc.org
SPACE IS LIMITED
8
15
3
GOLF
BUSINESS
OPEN
Greater Palm Springs
OASIS Awards
PDACC
NOMINATED
for 2 Awards
17 Exec Board
16
PDACC receiving
PRESIDENT’S CHOICE
AWARD
Mtng
Legislative Summit
Ribbon Cutting—4pm
Desert Serenity Float
Leg. Summit Cont’d
24 Board of
23
29
10 Business Breakfast
Legislative
Summit at
the Capital
22
4
2
9
Closed
Memorial Day
Wednesday
Directors Meeting
Ribbon Cutting— 4pm
U.S. Security
Associates
Thursday
5 KMIR NBC
KMIR NBC
Desert Living Show
Living Desert Show
Ribbon Cutting—4pm
Formation Stone
Ribbon Cutting—4pm
Gretchen Erickson
11 KMIR NBC
12 Profit Connections—
Ribbon Cutting—2pm
Pacific Premier Bank
Ribbon Cutting– 1pm Elite
Mobility Services
Desert Living Show
18
KMIR NBC
Desert Living Show
Ribbon Cutting— 4pm
MRC Smart Technology
Solutions
25
KMIR NBC
Living Desert Show
Friday Saturday
6
13 Featuring
14
PDACC MEMBERS
11:30am
19
KMIR NBC
Living Desert Show
Ribbon Cutting—4pm
Jimmy John’s
26
KMIR NBC
Living Desert Show
7
Maui Massage & Spa
American Leak Detection
20
Bruce Steever
21Palm Desert
Revivals
True Life Enterprises
Coachella Valley Home Care
Thetford Web Design
Briggs
27 Group28
Profit Connections—11:30am
Ribbon Cutting—4pm
D&R electronix
31
SHARE & LIKE OUR SOCIAL MEDIA
PAGES & WATCH YOURS GROW
Digital Printing
Document Management
Reprographics
We Deliver!
77738 Flora Rd
Palm Desert, CA 92211
760.345.2500
info@planitreprographics.com
www.planitreprographics.com
Ambassador - Tatiana Korolev
F
un Facts:
~ Native of Moscow, Russia…but can’t stand cold weather and doesn’t drink Vodka
~ Registered Nurse, Hotel & Restaurant Management Diploma
~ Web designer at Air4Media
~ Kickboxer, tennis player, gourmet cook, animal lover
T
atiana and husband, Laurent Groult (a professional photographer), and baby cat “Choopeta” have lived
in the desert 3 years. Looking for a fun and people oriented business to interact with their new community, they discovered Social Light, a custom photo shoot experience. Social Light combines the best qualities
and immediacy of a traditional photo booth with a professional photographer and the unlimited creativity of
a real photo shoot in an open air environment for everyone to enjoy.
“
The purpose of our business is to entertain, engage and excite guests at any event with the ultimate photo experience! I joined the
PDACC to become more active in the local business environment, to raise awareness of my business, and to give back to my community. As an Ambassador, I have discovered new wonderful businesses that I may never have known about without the Ambassador opportunity. Now I am more connected to our business community, have a better pulse on our local business environment, and of course, I get a
chance to promote my business.” Tatiana is proud of her involvement with the very first American Cancer Society “Bark for Life” event in
the desert last summer.
BECOME AN AMBASSADOR
Contact Vanessa Torres, Event Coordinator
Vanessa@pdacc.org or 760.346.6111
Written by Ambassador, Dr. Betty Baxter with Betty Baxter Coaching
AMBASSADOR TEAM
Jeane Snavely - President 15/16
Mortons of Chicago, Palm Desert
Debbie Frazer - Ambassador Liaison to the Board
Mary Kay Cosmetics
Joy Diffendal - Recording Secretary
Take Shape for Life
Betty Baxter - Past President 13/14
Betty Baxter Coaching
PlanIt Print Works
77738 Flora Rd
Palm Desert, CA (760) 345-2500
Angela Henderson - Corresponding Secretary
Bank of Southern California
Tammy Martin - Incoming President
Friends of the Desert Mountains
Dorcas Greene, Life Coach
Jean Gallagher, Benton Mortgage
Judy Lozano, Pacific Premier Bank
Tatiana Korolev, SocialLight SoCal
Don Raiselis, HALO Branded Products
Rick Miller, Shop. com/Rick Miller
Alisa Rutherford, Family YMCA of the Desert
John Sloan, Keller WIlliams Realty - M. Hilgenberg
Bob Solomon - Ambassador Emeritus
Experience a New
Vision for Palm
Desert
Envisioned changes on San Pablo, between Alessandro Drive and
Catalina Way, include new trees
and landscaping, street furniture,
enhanced bike lanes and parking, a
new roundabout, and a “road diet”
The City of Palm Desert invites you to experience “Vision San
Pablo” – a temporary transformation of San Pablo Avenue taking that will narrow the wide, four-lane
place May 2 to 13, that will highlight this key roadway’s potential road to one lane in each direction.
to be part of a revitalized city center where walking, biking, and The highlight of the 11-day demonstration project will be Saturday,
fun are the focus.
May 7, when a section of San Pablo
(between Alessandro and San Gorgonio Way) will be closed to give
residents and visitors a chance to
see the changes up close.
The day’s fun will include food
trucks, a beer garden featuring distinctive brews from three Coachella
Valley breweries, local artists creating works on site, and live music
from 7:30 to 9:30 p.m.
Saturday’s street party is the featured event finale for First Weekend
Palm Desert. For more First Weekend fun, please visit www.pdfirstweekend.com.
For more information about Vision
San Pablo, please call 760-776-6384.
It’s Time to Start Thinking About 2016 Tax
Planning
Written by: Bruce Legawiec, CPA, Partner w/ Osborne Rincon CPAs, Chamber Member (760) 777-9805
Although the dreaded “tax season” is over there are things you should know about your return to reduce your tax in the coming
year. Here is a list of suggested items to review:
Capital Loss Carryforwards - Capital losses are limited to offset other capital gains, any capital losses in excess of gains can be
used up to $3,000 annually to offset other income. Any losses over $3,000 carry forward to future years. You may want to take a
look at Schedule D of your tax return to determine if you have capital loss carryforwards. If you do, you can realize capital gains
in the coming year up to the loss and pay no tax.
Suspended Passive Loss Carryforwards - There are many limitations on the utilization of passive activity
and rental property losses. If you have been subject to loss limitations, this presents opportunities for planning in the future. Form 8582 reports the amount of any suspended passive losses that are carried forward
to future years. These losses can be used on the “disposition” of property or to offset future passive income.
The “character” of the losses will be treated as an ordinary deduction when used in a future year. If you are
planning on selling an investment property in 2016 it would be wise to determine if the sale will “free up”
any suspended passive losses.
Taking a little time now to know and understand your tax return can help reduce your taxes in future years.
How Supply and Demand
Affect Exit Strategy
Owners must be cognizant of how critical professional advice regarding their future business exit/transition, is. According to U.S. Census Bureau statistics, there are 30 million U.S. businesses today. The majority are small- to mid-sized enterprises, with potential values ranging from the thousands of dollars
up to several million dollars. The big unknown – who might be the optimal buyer(s) of your business?
A Wide Base of the Triangle
The following illustrates the multitude of small
businesses relative to the very small number of large,
publicly traded businesses on top of the pyramid:
Since a growing number of business owners are Baby
Boomers, as Baby Boomers begin to exit through
retirement, supply will likely outweigh demand,
putting pressure on valuations.
U.S. Census Bureau Statistics
http://censtats.census.gov/cgi-bin/cbpnaic/cbpsect.pl
Size Matters
To put this data into even greater perspective, owners of smaller businesses are generally going to have a harder
time with their exit. Small businesses are often far more dependent upon the individual efforts of the owner(s).
As a result, many of these owners are actually not selling an enterprise; rather, they are selling a “job”. It is vital
that owners understand the difference and are aware of what, if anything, they can do ti increase the odds of
finding a potential buyer.
Timing and The Economy Matters
So far in 2015, despite the recent volatility in the world/U.S stock markets, we are seeing an improved economy
and a willingness of buyers to acquire businesses. These factors have a huge impact on a business exit; it wasn’t
too long ago when we faced a global financial crisis and a depressed economy, creating reduced buyer demand
for businesses.
Since markets run in cycles, it is not a question as to whether there will be another softening in the M&A arena
(or worse, another recession) but, rather, when it will occur. Since recessions typically last for several years (on
average), owners need to consider their age and how much longer they want to operate their business, especially
if they have yet not started planning their exit strategy.
With the oldest Baby Boomers approaching their 70’s, the next economic slow-down could result in many of
them getting “trapped” in their businesses. When the economy does eventually recover, many Baby Boomers
will be quite anxious to get out of their businesses, resulting in a glut of businesses “chasing” potential buyers or
successors. Only the best businesses will be offered the best valuations.
Protect Your Wealth, Start Planning Today
Owners should begin exit strategy planning today, in order to protect and extract the wealth that is trapped in
their illiquid business. Furthermore, a business-oriented exit advisor can also help you bolster your business
results and enhance exit value. Without a well-thought-out exit strategy, the odds of achieving one’s exit goals
can become insurmountable.
BusinessExitAdvisor.Com © 2015 For more information, please feel free to contact Palm Desert Area Chamber of Commerce
member W Bruce Steever d/b/a BusinessExitAdvisor.Com at WBS@BusinessExitAdvisor.Com or (714) 342-9034
EDUCATION NEWS
Earlier this year, Palm Desert High School received a very special notification from the College Board. The email
stated, in part: “Congratulations! It is our pleasure to offer Palm Desert High School the opportunity to implement
the AP Capstone™ program in the 2016-2017 school year!”
The AP Capstone is a program developed by the College Board, private nonprofit corporation. Most people are
aware of the SAT, better known as the “College Boards”. In fact, College Board also provides resources, tools, and
services to students, parents, colleges, and universities in the areas of college planning, recruitment, admissions,
financial aid, and retention and is funded with grants from various organizations including the Gates Foundation.
AP Capstone is an innovative diploma program that provides students with an opportunity to engage in rigorous
scholarly practice of the core academic skills necessary for successful college completion. It is an outgrowth of the
AP (advanced placement) classes offered at most high schools but goes beyond the rigors of these courses. The
program relies on two fundamental courses— Seminar and Research. The concept is to complement the in-depth,
discipline-specific study provided in advance placement classes to cultivate a curious, independent, and collaborative life-long learner by engaging students in real-world issues, contemplated from multiple points of views. Combined with a year-long 5,000 research project, the program, along with the required AP classes and exams results
in college placement at some of the most renowned universities in the nation and placement in classes above the
freshmen level.
Staff at Palm Desert High School are currently preparing for August 2016 when the program begins for the Aztecs.
Written & Sbmitted by Mary Perry, Desert Sands Unified School District