prices 2014

prices 2014
prices 2014
prices 2014
Welcome to Aller Mediasales
At Aller Mediasales, we are passionate about our media
and our events. We live for our brands and the solutions
we offer our customers - be it a simple campaign or a
360-degree solution involving all of our three platforms:
Digital, Print and Event. We are 48 dedicated and colourful employees, each with our own professional skill set. We
offer qualified sparring on media solutions to match your
product and target group in order to help you achieve
your communication and campaign targets. In addition, it
is important for us to maintain a close relationship with our
partners. We believe that this enables us to generate the
best results for you and have fun in the process.
We provide coverage for your campaign – both broadly
and in depth
Our media facilitate broad coverage as well as targeted
advertising aimed at a clearly defined target audience.
Our readers cover a broad spectrum in terms of age, behaviour and interests, and this is reflected in our portfolio,
encompassing subjects ranging from teenage life, fashion,
daily health, family life, entertainment, travelling, destiny
stories, and much more. Our broad variety of print and
digital media enables us to give your campaign coverage,
frequency and not least synergy with relevant topic areas.
And we are in contact with a major segment of the Danish
population - 3 million for print and 1 million online, every
month.
seen, heard and experienced. Besides focusing on the impact, we also focus on the professional implementation of
your creative campaign. In 2014, therefore, we have given
priority to dedicating a creative project manager exclusively to the execution of creative campaigns transcending
platforms. This ensures that you experience optimal and
smooth procedures.
And we are experts in the female target group
In all modesty we believe that we are among those with
most knowledge of Danish women. We make our living by
communicating to and with women, and consequently, we
offer you highly competent advice on how best to communicate with your female target group. Every month, we are
in contact with almost 2 million Danish women and almost
500,000 online, corresponding to 80% of all Danish women. And this is quite significant, knowing that women are
responsible for 80% of all purchasing decisions. We look
forward to working with you.
Best regards,
Ene C. Krog
Sales Director, Aller Mediasales
We generate experiences and involvement in your product
With our events, such as FEMINA Women’s Race, ELLE Style
Awards, Vi Unge Covergirl and SØNDAG – Forkæl dig selv,
we offer you an opportunity to get in touch with your target group in a way that generates trial, involves the senses
and makes memorable experiences. It creates ambassadors for your brand and can give you a unique insight into
the target group.
We give you creative 360-degree solutions that work
At Aller Mediasales, we take pride in offering you the best,
most creative campaign within our three focal areas: Digital, Print and Event Marketing. We specialise in providing
360-degree solutions – i.e. multiple platform campaigns
covering every aspect of your product to ensure that it is
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Aller Media A/S
3
prices 2014
prices 2014
Print
MAGAZINES
2/1
1/1
1/2
1/4
Back-
Advertorial price
Single
Double
cover
per full page
module
module
26,200
24,900
4,200
8,400
ANTIK & AUKTION
32,200
20,100
13,600
ELLE
84,500
50,300
-
-
70,400
62,300
-
-
FRIKVARTER
52,500
30,900
20,700
15,600
38,700
38,300
-
-
IN
78,700
49,500
33,400
21,200
63,900
60,900
10,200
20,300
ISABELLAS
62,600
39,100
26,600
16,900
51,000
47,500
7,900
15,700
MAD!
50,400
31,400
21,400
10,700
40,900
38,900
-
-
MAD & BOLIG
69,200
43,200
29,400
18,600
56,200
53,500
8,800
17,400
PSYKOLOGI
58,900
36,900
25,000
15,900
47,800
45,600
8,100
16,100
Q
60,500
37,900
25,800
16,400
49,300
46,900
10,000
19,200
ROYAL
35,700
22,000
14,700
-
28,700
-
-
-
STREET BOYS
25,900
16,100
11,000
7,000
20,500
-
-
-
TIDENS KVINDER
37,100
23,100
15,800
10,000
29,400
28,600
5,400
10,800
TOPMODEL
32,200
20,100
-
-
-
25,100
-
-
VI UNGE
52,800
32,200
21,800
13,800
41,900
39,900
-
-
VI UNGE STORY
32,800
20,500
13,900
8,900
26,200
24,600
-
-
-
14,400
-
-
-
-
-
-
2/1
1/1
1/2
1/4
VI UNGE POSTERS
WEEKLIES
Back-
Advertorial price
Single
Double
cover
per full page
module
module
7 TV DAGE
32,500
20,300
13,700
9,000
22,900
-
-
-
BILLED-BLADET
94,700
59,200
40,200
25,500
68,100
73,300
-
-
FEMINA
95,400
59,700
40,600
25,700
68,700
74,600
15,500
30,700
110,900
69,400
47,200
29,900
79,800
86,800
16,300
32,400
48,200
30,100
20,400
13,000
34,600
37,300
-
-
130,300
81,600
55,600
35,100
-
101,000
-
-
SØNDAG
59,800
37,500
25,400
16,200
42,900
46,400
10,700
21,300
UDE OG HJEMME
92,600
58,000
39,400
24,900
66,700
71,800
13,900
27,800
FAMILIE JOURNAL
KIG IND
SE OG HØR
All prices are ind DKK excl. VAT. Prices are subjets to increases, errors and omissions in the ratecard.
All advertorials must be approved by the editors of the magazine in question.
The price of advertorials do not include production costs and advertorials are not covered by the other discount structure.
For other creative solutions, contacts Aller Mediasale.
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5
prices 2014
prices 2014
Online
Lifestyle:
in.dk, elle.dk, magasinetmad.dk, madogbolig.dk, mama.dk, antikogauktion.dk, psykologimagasinet.dk, q.dk, oestrogen.dk,
streetboys.dk, viunge.dk, storynet.dk, femina.dk, soendag.dk, familiejournal.dk, udeoghjemme.dk, isabellas.dk
entertainment:
billedbladet.dk, kigind.com, seoghoer.dk, pling.dk and tjektv.dk.
FOrMAT
Lifestyle
930x180/728x90
930x600*
300x250
RON**
ROS***
DHTML (floating ad)
Expandable
Geotargeting
Re-targeting
Frequency per unique browser
Sequence
Premium position
Microsite
User Survey
155
350
130
140
145
450
225
50
100
10
20
20
75,000
by agreement
entertainment
Delivery
65
CPM
350
CPM
45
CPM
50
CPM
55
CPM
200
CPM
80
CPM
50
CPM
100
CPM
10
CPM
20
CPM
20
CPM
75,000 Fixed price User survey
by agreement
by agreement
*Available only on billedbladet.dk and on the homepage of udeoghjemme.dk. **Pageviews distributed randomly at 930x180, 728x90 and 300x250 on random sites in the category. ***Pageviews distributed
randomly at 930x90, 728x90 and 300x250 on one selected site in the category.
siTe
Homepage ownership
(per day, all banners +
wallpaper on the homepage)
Wallpaper
(per day, on the
whole site)
Advertorial**
(3 months)
competition
(14 days)
Quickpolls
(14 days)
3,500
5,000
7,500
7,500
7,500
10,000
10,000
17,500
17,500
elle.dk
9,500
9,500
12,500
12,500
10,000
familiejournal.dk*
5,000
9,500
22,500
22,500
12,500
femina.dk*
7,000
16,500
25,000
25,000
15,000
in.dk*
3,500
3,500
7,500
7,500
7,500
7,500
antikogauktion.dk*
billedbladet.dk
10,000
isabellas.dk
3,500
5,000
7,500
7,500
kigind.com
7,500
7,500
7,500
7,500
7,500
madogbolig.dk*
3,500
5,000
7,500
7,500
7,500
magasinetmad.dk*
3,500
5,000
7,500
7,500
7,500
mama.dk*
3,500
5,000
12,500
12,500
7,500
oestrogen.dk
5,000
12,500
15,000
15,000
10,000
psykologimagasinet.dk*
3,500
5,000
7,500
7,500
7,500
q.dk*
3,500
5,000
7,500
7,500
7,500
seoghoer.dk
12,500
12,500
30,000
30,000
17,500
soendag.dk
5,000
7,500
7,500
7,500
7,500
storynet.dk*
3,500
5,000
7,500
7,500
7,500
streetboys.dk*
3,500
5,000
7,500
7,500
7,500
udeoghjemme.dk*
5,000
9,500
12,500
12,500
7,500
10,000
14,500
30,000
30,000
15,000
-
viunge.dk
All Aller sites
85,000
75,000 ***
-
-
All lifestyle sites
75,500
50,000
-
-
**Price when delivering finished material. There is a supplement of DKK 8,500 if the editors write
the article text.
***Excluding billedbladet.dk
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Aller Media A/S
Minimum order: DKK 10,000. Segmented campaigns: + CPM 20
Discount is not given on editorial products, advertorials, competitions and quick polls
When purchasing ownership and wallpapers on sites marked with * at least three must be bought.
Aller Media A/S
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prices 2014
prices 2014
Mobil
site
TOP BANNER*
BOTTOM BANNER*
m.biledbladet.dk
65
45
m.seoghoer.dk
65
45
m.oestrogen.dk
155
115
65
45
m.udeoghjemme.dk
155
115
m.q.dk
155
115
m.femina.dk
155
115
m.viunge.dk
155
115
m.streetboys.dk
155
115
m.kigind.com
site
RON**
LIVESTYLE
ENTERTAINMENT
DELIVERY
140
50
CPM
*Format: 320x80 max 65 KB jpg/gif.
**Pageviews distributed on all Allers sites and distributed randomly at the two positions at randomly sites in the category.
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prices 2014
Digital Products
NEWSLETTER
We offer advertising in the newsletters for the following brands:
elle.dk, familiejournal.dk, femina.dk, isabellas.dk, madogbolig.dk, mama.dk, oestrogen.dk, q.dk, Slankedoktor kost, Slankedoktor motion,
soendag.dk, udeoghjemme.dk.
format
priCE
dELIVERY
300x250
200
CPM
WEB-TV
Montage films, editorial films and video tutorials
Web-tv package A - production of four spots | DKK 50,000
Web-tv package B - production of eight spots | DKK 75,000
Puchase of spots for use on websites other than an Aller site and advertiser’s site
• Web-tv package A: DKK 50,000
• Web-tv package B: DKK 75,000
The video spots can be purchased after the expiration of the agreement.
E-learning films
Web-tv package C - production of three spots | DKK 50,000
Web-tv package D - production of six spots | DKK 80,000
The client will receive the video spots on a DVD, which can be used in the client’s shop and website. When buying editorial films
and video tutorials, one month’s exposure on one of Aller Media’s sites are included in the prices listed above.
Exposure of web-tv spots on additional Aller Media sites
• Web-tv package A: DKK 8,000 per site
• Web-tv package B: DKK 15,000 per site
Extra
•
•
•
•
•
2 camera production 1 day: DKK 4,800 Casting of extras/actors etc.: DKK 4,500 Composed music: DKK 3,600
Speak: DKK 4,200
Subtitles: DKK 4,200
Live streaming
•
•
•
2 camera production: DKK 35,000
4 camera production: DKK 55,000
5 minutes edited film: DKK 7,000
Se web-tv forretningsbetingelser på www.aller.dk/mediesalg.
Submission of material
Material should be sent
to www@aller.dk at least
three days before the
start of the campaign.
Specifications
For specifications, see
www.aller.dk/mediesalg
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Aller Media A/S
prices 2014
prices 2014
Aller Mediasales’ event team
Aller Mediasales’ event team
In Aller Media, we offer 360 degrees solutions, combining events, digital, and print media.
In February 2012, Aller Mediasales created a team that is dedicated to events. By using event marketing, you can enhance
your campaign in a unique way, involving your audience’s senses and which creates loyal brand ambassadors. In
collaboration with our advertisers, we make creative and integrated event solutions.
Regardless of your budget size, we find a solution, either in the form of a sponsorship, stand, product sampling - either at the
event or in a goodiebag, workshops, co-branding with other advertisers etc., etc....
Are you looking for sparring on how we can activate your brand or product in our events in a creative way, please contact
Aller Mediasales.
Below, you get an overview of the planned events in 2013. On an ongoing basis, we create new, exciting events and are also
open to suggestions to new events, of course.
events
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Aller Media A/S
tidspunkt
BILLED-BLADET 75 years’ anniversary
Marts
ELLE Style Awards
Forår
FEMINA Womens’ race
Maj
Vi Unge Covergirl
Maj
SØNDAG - Forkæl dig selv
Oktober
FEMINA Live
Oktober
Aller Media A/S
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prices 2014
prices 2014
Discounts print
COMMON DISCOUNT FOR WEEKLIES AND MAGAZINES
Annual contracts:
When entering into an Annual Contract for 2013 of at least DKK 200,000 with Aller Mediasales, it is possible to obtain a
turnover discount. It is possible to make individual Annual Contracts, which combine Aller Media’s platforms. The Annual
Contract is concluded on the basis of the customer’s net investment before commission in respect of all weeklies and magazines covered under Aller Mediasales (individual contracts are made in respect of ELLE) and includes the full investment.
However, technical costs, postage etc. are not included in the investment amount, which is invoiced to the customer.
Please contact Aller Mediasales for further information on terms and conditions.
The turnover discount is the only type of discount which is combinable with other discounts.
Multi-shots:
By placing at least 4 sequential pages in the same publication, we offer a discount on the advertisement’s full page price
in four colours of: 35% discount.
MAGAZINES
Quantity discount:
Q, IN, FEMINA, Mad og Bolig, Vi Unge, Vi Unge Story, Vi Unge Posters, TopModel, Streetboys:
2 pages
3-4 pages
5-8 pages
9-14 pages
15-20 pages
21 pages or more
5%
10%
15%
20%
25%
30%
The ads must be placed within 12 months. 2 half pages equals 1 full page
and 1 double page spread equals 2 full pages.
Quantity discount:
Isabellas, Antik & Auktion, Mad!, Psykologi, Tidens Kvinder:
2 pages
5%
3 pages
10%
4 pages 15%
5 pages
20%
6 pages
25%
7+ pages
30%
The ads must be placed within 12 months. 2 half pages equals 1 full page
and 1 double page spread equals 2 full pages.
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prices 2014
prices 2014
Discounts print (continued)
WEEKLIES
Special placements:
First half Other special placements + 15%
+ 10%
Quantity discount in weeklies:
The placements must be made in the same media. In order to achieve the discount,
the placements must be booked on the same order.
Discount on 2-5 placements:
2 placements within 2 weeks 10%
3 placements within 3 weeks
15%
4 placements within 4 weeks
25%
5 placements within 5 weeks
30%
The above deal does not apply in respect of FEMINA.
Discount on 5-10 placements:
5 placements within 6 months
6 placements within 6 months
7 placements within 6 months
8 placements within 6 months
9 placements within 6 months
10 placements within 6 months
20%
21%
22%
23%
24%
25%
Special placements for magazines:
Mad & Bolig, Antik & Auktion, ROYAL, Mad!, IN, Isabellas, Q, Psykologi,
Tidens Kvinder, Vi Unge, Vi Unge Story, TopModel, Streetboys:
First ¼ of the magazine + 15%
Inside back cover
and other special placements + 10%
Material:
Upload material on: portal.aller.dk
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17
contact
Visitting adress
Havneholmen 33
1561 København V
Tlf: 72 34 26 26
Fax: 72 34 20 03
Postal adress
Aller Media A/S
Att .: Aller Mediesalg
Postboks 420
0900 København C
www.aller.dk/mediesalg