Guidelines und Musterfolien

WEG.DE
KEY FACTS
Description
 Multiple awards for excellent service and best prices
 TÜV-certified quality and safety standards,
transparency as well as verified hotel ratings
 More than 100 travel operators in direct comparison
 Over 1 million verified hotel ratings
 Editorial part with exciting travelogues, interesting
services and informative texts on destination
countries
 Brand of COMVEL GmbH
 Network includes not only weg.de and weg.at but
also ferien.de, restplatzboerse.de, billigehotels.de
and ihrreiseshop.de
Target group*
Performance indicators/month

Gender:
54% female

Age:
57% of users are older than 40
years

Qualifications: 36% with at least Abitur (German
high school graduation)

Net income:
*AGOF if 2013-11 I ** IVW 12/2013
35% have a monthly net income of
3.000 €

480 Tsd. Unique User*

1,04 Mio. Visits**

7,89 Mio. PI‘s**
Structure of user
Gender
Anteil
Index
male
46%
87
femal
54%
115
14 - 19 years
6%
65
20 - 29 years
21%
116
30 - 39 years
16%
92
40 - 49 years
22%
97
50+ years and older
35%
107
Ordinary level
24%
82
Secondary level
38%
119
A level or university degree
36%
103
< 1.000 Euro
11%
83
1.000 - 2.000 Euro
27%
101
2.000 - 3.000 Euro
28%
110
> 3.000 Euro
33%
99
Age
Education
Net income
*AGOF if 2013-11 I ** IVW 12/2013
Rates
Werbeform
Format
TKP
Leaderboard (nur ROS)
728*90
30,00 €
Skyscraper
max. 200*600
40,00 €
Medium Rectangle
300*250
50,00 €
Hockeystick (nur ROS)
Leaderboard + Skyscraper
70,00 €
Wallpaper (nur ROS)
Leaderboard + Skyscraper + Farbcode
75,00 €
Manhattan Skyscraper
320*740
65,00 €
Halfpage Ad
300*600
65,00 €
The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files).
Targeting
Targeting-Options atweg.de
Homepage
Fullsize Banner /
Leaderboard
Ultra/Wide/
Skyscraper
Special advertising
form
Targeting
--
120/160/200*600
--
-Departure airport, destination, destination-region, travel time,
Duration, number of passengers, number of accompayning
Children, travel price, room type, hotel category,
Tour operators, booking step, catering
Departure airport, destination, destination-region, travel time,
Duration, number of passengers, number of accompayning
Children, travel price, room type, hotel category,
Tour operators, booking step, catering
destination, destination-region, travel time,
Duration, number of passengers, number of accompayning
Children, travel price, room type, hotel category,
Tour operators, booking step, catering
destination, destination-region, travel time,
Duration, number of passengers, number of accompayning
Children, travel price, room type, hotel category,
Tour operators, booking step, catering
Last Minute
468x60 / 728x90
120/160/200*600
HS, WP
Package holiday
468x60 / 728x90
120/160/200*600
HS, WP
Hotels
468x60 / 728x90
120/160/200*600
HS, WP
Holiday flat
468x60 / 728x90
120/160/200*600
HS, WP
Special offers
468x60 / 728x90
120/160/200*600
HS, WP
--
468x60 / 728x90
120/160/200*600
HS, WP
--
468x60 / 728x90
120/160/200*600
HS, WP
--
Charter flight
468x60 / 728x90
120/160/200*600
HS, WP
Rented car
468x60 / 728x90
120/160/200*600
HS, WP
HotelLandingpages
DestinationsLandingpages
Departure airport, destination, destination-region, travel time,
Duration, number of passengers, number of accompayning
Children, booking step
destination, destination-region, date to rent, date for return,
Booking step, Rentalplace, Place of delivery
Kontakt
Ströer Digital Media GmbH
Stresemannstraße 29
22769 Hamburg
Tel.: 040-46 85 67-100
Fax: 040-46 85 67-939
Mail: info@stroeerdigitalmedia.de
Web: www.stroeerdigitalmedia.de