Guidelines und Musterfolien

TESTBERICHTE.DE
Testberichte.de
640
Magazines
with 450.000 produkt tests
KEY FACTS
Description
 More than 500,000 test results from over 650 trade
magazines on more than 250,000 products
 Comprehensive cooperation with all renowned
magazine publishers
 Nearly seamless coverage of the entire German
market for professional consumer test results
 Neutral and independent market analysts
 Additional features include product information and
guide to help consumers make their purchase
decisions
 Relevant traffic can also be booked in Austria (11%)
and Switzerland (6%)
 For internet shopping, the good old consumer test
report is still decision factor number one (source:
W3B www-user analysis, spring of 2011)
Performance indicators/month

4,08 Mio. Unique User*

9 Mio. Visits**

29,9 Mio. PI‘s**

Relevant traffic in Austria (11%) and Switzerland
(6%) bookable.
Target group*

Gender:
64% male

Age:
23% of users are between the age of 20 and 29

Qualifications: 41% with at least Abitur (German high school
graduation)

Net income:
*AGOF if 2013-11 I ** IVW 12/2013
25% have a monthly net income of
3.000 €
Structure of user
Gender
Anteil
Index
male
64%
121
female
36%
77
14 - 19 years
7%
79
20 - 29 years
22%
122
30 - 39 years
20%
116
40 - 49 years
23%
104
50+ years
27%
82
Ordinary level
24%
80
Secondary level
32%
99
A level or university degree
42%
119
< 1.000 Euro
13%
92
1.000 - 2.000 Euro
24%
89
2.000 - 3.000 Euro
26%
102
> 3.000 Euro
38%
110
Age
Education
Net income
*AGOF if 2013-11 I ** IVW 12/2013
Variety of topics in the categories
Rates
Werbeform
Format
Leaderboard
728*90
40,00 €
Skyscraper
max. 200*600
50,00 €
Medium Rectangle
300*250
65,00 €
Layer
max. 500*500
110,00 €
Tandem Ad
UAP Format + Layer
125,00 €
Hockeystick
Leaderboard + Skyscraper
85,00 €
Wallpaper
Leaderboard + Skyscraper + Farbcode
90,00 €
Halfpage Ad
300*600
80,00 €
Manhattan Skyscraper
320*740
80,00 €
Button
180*180
30,00 €
Banderole Ad
770*250
100,00 €
Billboard
770*250
150,00 €
The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files).
TKP
Rates
Werbeform
Format
TKP
Sidekick Ad
Auf Anfrage
170,00 €
(Dynamische) Sidebar
Auf Anfrage
80,00 €
U-Shape
Auf Anfrage
90,00 €
Floor Ad
Auf Anfrage
110,00 €
The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files).
Kontakt
Ströer Digital Media GmbH
Stresemannstraße 29
22769 Hamburg
Tel.: 040-46 85 67-100
Fax: 040-46 85 67-939
Mail: info@stroeerdigitalmedia.de
Web: www.stroeerdigitalmedia.de