Guidelines und Musterfolien

LEBEN-UND-ERZIEHEN.DE
KEY FACTS
Description
 Online subsidiary of well-known magazine “Leben und
Erziehen” (living and parenting) from Bayard Media
Verlag
 Extensive information for young parents and expecting
mothers
 Provision of vital information on the individual phases
of pregnancy
Performance indicators/month

100 tsd. Unique User*

190 tsd. Visits**

329 tsd. PI‘s**
Target group *

Gender:
73% female

Age:
62% of users are between the
age of 20 and 39

Education:
49% % with at least Abitur (German
high school graduation)

Net income: 25% ave a monthly net income of
3.000 € / month
*AGOF if 2013-11 I ** IVW 12/2013
Structure of user
Gender
Anteil
Index
male
27%
51
femal
73%
155
14 - 19 years
3%
37
20 - 29 years
32%
175
30 - 39 years
30%
171
40 - 49 years
15%
67
50+ years and older
20%
60
Ordinary level
16%
56
Secondary level
23%
73
A level or university degree
59%
169
6%
40
1.000 - 2.000 Euro
26%
96
2.000 - 3.000 Euro
26%
104
> 3.000 Euro
42%
124
Age
Education
Net income
< 1.000 Euro
*AGOF if 2013-11 I ** IVW 12/2013
Rates
Werbeform
Format
TKP
Leaderboard
728*90
30,00 €
Skyscraper
max. 160*600
40,00 €
Medium Rectangle
300*250
50,00 €
Layer Ad
max. 500*500
90,00 €
Tandem Ad
UAP-Format + Layer Ad
100,00 €
Banderole Ad
770*250
80,00 €
Hockeystick
Leaderboard + Skyscraper
70,00 €
Wallpaper
Leaderboard + Skyscraper + Farbcode
75,00 €
Halfpage Ad
300*600
65,00 €
Splitscreen Ad
300*600
80,00 €
Manhattan Skyscraper
320*740
65,00 €
Billboard
770*250
120,00 €
Sonderwerbeformen
a. A.
a. A.
The maximum file size for the advertising material listed above is 30 KB (for GIF/JPEG files) and 40 KB (for Flash/HTML files).
Contact
Ströer Digital Media GmbH
Stresemannstraße 29
22769 Hamburg
Tel.: 040-46 85 67-100
Fax: 040-46 85 67-939
Mail: info@stroeerdigitalmedia.de
Web: www.stroeerdigitalmedia.de