Guidelines und Musterfolien

LEICHTATHLETIK.DE
KEY FACTS
Description
 leichtathletik.de is the portal of the German Track &
Field Association and provides information all about
the world of track & field
 THE website for the German-speaking track & field
scene and its fans
 The website offers up-to-the-minute news, results,
events, videos and much more from national and
international track & field
 A competent editorial team reports, among others,
straight from the Olympic Games, World and
European Cup events, as well as German
championships
 The schedule of event offers an ongoing exclusive
overview of all the interesting and important dates in
the world of track & field
Performance indicators/month

60 Tsd. Unique User*

309 Tsd. Visits**

914 Tsd. PI‘s**
*AGOF if 2013-11 I ** IVW 12/2013
Target group*

Gender:
64% male

Age:
50% of users are between the age of 20 and 49

Qualifications: 39% with at least Abitur (German high school
graduation)

Net income:
41% have a monthly net income of
3.000 €
Structure of user
Gender
Anteil
Index
male
64%
121
femal
36%
76
14 - 19 years
16%
179
20 - 29 years
30%
163
30 - 39 years
13%
73
40 - 49 years
17%
77
50+ years and older
24%
73
Ordinary level
22%
75
Secondary level
29%
92
A level or university degree
39%
110
< 1.000 Euro
12%
87
1.000 - 2.000 Euro
15%
56
2.000 - 3.000 Euro
32%
127
> 3.000 Euro
41%
120
Age
Education
Net income
*AGOF if 2013-11 I ** IVW 12/2013
Rates (1/3)
Werbeform
Format
TKP
Ad Bundle
728*90, 120/160x600, 300x250
40,00 €
Banderole Ad
770*250
80,00 €
Double Leaderboard
728*180
65,00 €
Expandable Leaderboard
728*90 > 728*300
50,00 €
Expandable Medium Rectangle
300*250 > individuell
65,00 €
Expandable Wide- / Skyscraper
max. 200*600 > 480*600
60,00 €
Expandable Wallpaper
siehe Einzelformate
90,00 €
Floor Ad / Footer Layer
1260*60 > 1260*300
90,00 €
Layer / FullScreen Video- / Interstitial
400*400 / auf Anfrage
90,00 €
Halfpage Ad
300*600
65,00 €
Hockeystick
728*90 + 160*600
70,00 €
Leaderboard
728*90
30,00 €
Manhatten Sky
320*740
65,00 €
Rates (2/3)
Werbeform
Format
TKP
Medium Rectangle
300*250
50,00 €
PageMorph Ad
auf Anfrage
140,00 €
PopUnder / SiteUnder
max. 600*400
65,00 €
Portrait Ad
auf Anfrage
140,00 €
Pushdown Ad
auf Anfrage
140,00 €
Sidebar Ad
300*600 > individuell
65,00 €
Sidekick Ad
auf Anfrage
140,00 €
(Wide-) Skyscraper
160*600 / 200*600
40,00 €
Skyscraper Sticky
160*600 / 200*600
50,00 €
Splitscreen Ad
auf Anfrage
80,00 €
Tandem Ad LB/MR/Sky + Layer
siehe Einzelformate
100,00 €
Tandem Ad Wallpaper + Layer
siehe Einzelformate
105,00 €
U-Shape / Fireplace
auf Anfrage
75,00 €
Rates (3/3)
Werbeform
Format
TKP
Wallpaper
max. 950*90 + 300*600 + Farbcode
75,00 €
Kontakt
Ströer Digital Media GmbH
Stresemannstraße 29
22769 Hamburg
Tel.: 040-46 85 67-100
Fax: 040-46 85 67-939
Mail: info@stroeerdigitalmedia.de
Web: www.stroeerdigitalmedia.de