SMC WEBSITE REDESIGN
Transcription
SMC WEBSITE REDESIGN
SMC WEBSITE REDESIGN JAMSdesign By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos CLIENT SURVEY CLIENT SURVEY - GENERAL INFO This is the client survey for your company Santa Monica College’s redesign of it’s website. Please answer all questions to the best of your ability so we at JAMSdesign can better serve you. 1: The name of our company is Santa Monica College (SMC) and our current URL is http://www.smc.edu 2: Your primary contact on the redesign from SMC is Jonathan Cordrey the president of marketing and public relations. He has final approval on the project.! Jonathan Cordrey !President of Marketing and PR! jb@smc.edu! 310.555.5687 (o) 3: Our intended launch date is November 4th. We’d like to be live before returning and prospective students can register for classes. 4: We’d like to keep the budget for this as low as possible since we are a small college. If you have students in your design program that would be ideal since they pay you… We must be fully live by November 11th. CURRENT SITE 1:Our current site does not promote us in a favorable way. It is too convoluted and boring. It lacks style and functionality. 2: The most successful part of our site is the vast amount of information we provide for people visiting. It’s successful because there is so much of it that you cannot help but fall all over it. 3: Short comings and things I would change are the same. This is a poor. Three short comings of the site are as follows!. A: bland! 2: too much information that you are over loaded before you even look. !C: hierarchy is off 4: No usability tests have been gathered nor feedback. 5: It is not important to maintain our new look. A complete refresh would be welcomed. REASONS FOR REDESIGN 1: Main reason for the redesign is that we have an outdated site. 2: Our primary objective is to put a fresh face to our current employees, students and prospective of both. We do not want to turn them off with such a wealth of info that they give up before they even try. We want you to easily find what you need and to return and stay awhile. News, photos, social anything to keep you on page. 3: We want more page visits and longer visits. We will measure that by how engaged a test group is. 4: We will be pushing with ad buys and social media grass roots activities. AUD/DESIRED ACTION 1: A typical visitor is a student between the ages of 17 and 28. They are online everyday and they generally use the web for social media and email. They spend most of their money on entertainment and school supplies. 2:The primary action of the site visitor is to sign into their corsair connect or to see the school schedule for days off and when to register for classes etc. Things that are time sensitive. 3:The key reasons our audience chooses us is because we are a small local college that offers a great education at a reasonable price. Our staff is amazing and our facility is on the verge of that as well. 4: We have over 800 visits a day. Of those 800, 120 are new users. We use the internet counter thing that our IT people told us to use. We are hoping for 1000 people a day 200 of them new users. PERCEPTION 1: Adjectives that describe our site should be, slick, cutting edge and hip. 2: Online we are perceived as cluttered and boring. We do not want to keep that perceived notion. 3: We differentiate ourselves from our competitors by offering a streamlined quick education that gets you to your goals faster. !COMPETITION URLs http://www.sbcc.cc.ca.us/ http://www.wlac.edu/ http://www.lavc.edu/ http://www.lacitycollege.edu/ 4: Stylistically these sites are great http://lhimage.com/ http://www.alistairlane.com/ http://milkandpixels.com/ http://thetwenty.org/ http://themetrust.com/ http://cgibytonic.com/ http://www.crownsandowls.com/ http://refryed.com/ CONTENT 1: We will use some of the existing content but we’d really like to streamline. The content has not been audited and the person in charge of that is Mr. Cordrey. 2:It is a complete overhaul. The basic structure is up to the designers discretion and our approval. 3: Visual elements we like are solid colors, blocky, easily navigated etc. 4: Our new site will differ from old by being stream lined and easy. There is too much info all at once. We want to make the process as stress free as possible. TECHNOLOGY 1: I do not know what the target platform or browser we wish to use. We defer to you. 2: We would like a lot of pictures/slide shows so whatever tech you need for that 3:There is no personalization on our site. The visitor gets what it gets. They can look up info an other things but this isn’t myspace… 4: We don’t need a secured transaction for purchases. School merch will be on a different site handled by a 3rd party. Secure for passwords and school info that students will enter but nothing for purchasing. 5: We will need classes and professors to be in a searchable database. MARKETING/UPDATING 1: Most people find out about our current site by print ads and radio spots. 2: Our marketing plans for the short term are to take advantage of viral marketing and our amazing staff. 3: No we do not have an existing plan for marketing. 4: Our site will be updated in some places constantly. The news section. But other parts will updated after or before semesters end or start. We will provide content and hopefully have you content management it for us. PERSONAS PERSONA Persona type: Teacher Name: Steven Holms Age: 64 Family: Wife Camilla, and son David Income: $50,000 Internet use (hrs/week): 40 h Location: Los Angeles Technical comfort: Very comfortable with computers and all other devices. Background story: Steven has been teaching at Santa Monica College for 5 years. He has a PhD in Graphic Design and has his own design firm in Venice. Motivations: Michael uses the Santa Monica College site to read about the college news and also to access his staff email and the ecompanion where he is posting classnotes and assignements. Frustration: Michael thinks the site is hard to navigate, which is one of the reasons why he doesn’t use it more than he forced to. For his basic needs it works pretty well, but he would like if it was easier to navigate, and if ecpanion worked better on his smaller devices (ipad and iphone). Their ideal experience: up. Make the home page less busy so it's easier to take in the information displayed. Quick link tto the corsair news paper .Faster to access the emai login for the facutly. Quote: Works pretty well for the tasks the professor is performing. However, he would like it PERSONA Persona type: Prospect student Name: Nils Age: 22 Family: Mother Britte, Father Sven, Sister Catrine, Brother Stefan Income: $40,000 Internet use (hrs/week): 40h Location: Norway Technical comfort: Very comfortable with computers and other devices. Background story: Nils is a prosepect student at Santa Monica College. He went to california for vaction last year and decided when he got home that he wanted to go back. He has only been working since high school but is now ready to go back to school and pursue an education in nutrition. He research colleges in california and found santa monica at the internet. He likes sufring so he wanted the school to be close to the water. His plan is to study two years at SMC then transfer to a suitable school. He is now working at a fishing company cleaning fish. He makes a lot of money, which he is planning to use as a buffert in California. Motivations: is using the SMC webiste to find information about how to apply, how to enroll in classes, what options he has for transfereing, and also to try to get a “feeling” for the college; Is it a big school, small? Close to the ocean? Any cool students attenting? Frustration: There is a lot of information on the site and its very hard to navigate. Since english is’t his first language it’s even harder to find what he is looking for, so he is using different translation sites to understand. The education system is very different from that in europe, but he has a probelm finding anything to expalin differences. Their ideal experience: Would have been good if one could change the language of the site. To find what you look for easier, maybe have a “prospect student” catagory in the main navigation. Quote: The site looks a bit dated and not very “hip”. It’s very hard to find what you’re looking for as a prospect student. Being in another country and not being able to see the actual school live, makes it even more important to give a good impression of the site since it might be the only contact the prospect student will have with the school before the decion to apply or not. PERSONA Persona type: Student Name: Josephina Age: 22 Family: Mother Eva, father Boris Income: $5000 /year Internet use (hrs/week): 28h Location: Los Angeles Technical comfort: Very comfortable with computers and other devices. Background story: Josephina is finishing her AA in busniss this semester. At her sparetime she likes to hang out with her friends, mountain bike and other sports. She dislikes math but worked hard with a tutor and got through all math classes with a B. Motivations: Josephina uses the we site to find information about classes that she wants to enroll in every semester, she uses it to find teacher's email and contact information, to find program documents and she also uses it to log in to Corsair Connect. Frustration: She feels that one of the problems is the navigation of the site, that its hard to move around the site and to find what one is looking for. Especially on her iphone. Corsair Connects works, but not ecompanion. Items in the main navigation that one doesn't really know what it is, "college governance". Search function is not really working, sometimes one can find information if you search through the site but it docent pop up as a result in the site's search engine. Their ideal experience: To find what you look for easy, be able to search for information and know that it will show up. Make the home page less busy so it's easier to take in the information displayed. Also, make ecompanion work on the phone, since she has an online class. Quote: Hard to navigate the site, would like it to be simplyfied. Have hard time remebering how the easies tasks are performed since theres so many options as soon as you enter the site. Some of the navigation cathegories doesn’t make sense. Ecompanion not working. COMPETITIVE ANALYSIS SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos TABLE OF CONTENTS METHODOLOGY ................................................................. 3 OVERALL GOAL AND OBJECTIVES.................................. 3 EXECUTIVE SUMMARY....................................................... 3 SAN DIEGO MESA COLLEGE............................................. 5 UNIVERSITY OF CHICAGO................................................. 6 UCLA..................................................................................... 7 SAN DIEGO STATE UNIVERSITY....................................... 8 ORANGE COAST COLLEGE............................................... 9 EL CAMINO COLLEGE...................................................... 10 BERKELEY CITY COLLEGE..............................................11 WEST LA COLLEGE.......................................................... 12 SANTA MONICA COLLEGE............................................... 13 FEATURES COMPARISON................................................ 14 2 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos OVERALL GOALS AND OBJECTIVES: The goal of this competitive analysis is to provide a comparison of the Santa Monica College website to similar and competing schools in order to better understand the needs for the redesign and gather data on effectiveness and overall usefulness of the website. This report will provide a detailed analysis, including screenshots and breakdown, of seven competing schools as well as the Santa Monica College site itself. METHODOLOGY: The competitive analysis was conducted and compiled by Justin Vesci, Sara de Soua, Martina Lund and Alexander Ramos. We were assigned to review the sites from a potential users point of view. The users we narrowed it down to was faculty, current students, prospective students, alumni, and people who are engaged in ther community. We analysed and reviewed 8 websites for this competitive analysis; The analysis was conducted in the following order: • Looking over which features the sites offered. • Doing individual analysis of each site • Combinding the information we have gathered. EXECUTIVE SUMMARY: We analyzed 8 websites ranging from community colleges do 4-year schools to gather comparison and determine the most effective and appealing features in order to best determine the direction of this redesign. We have determined that the best websites offer a generous amount of information, yet still manage to deliver said information in an appealing, cohesive, manner. The use of large, subject related imagery and clean, modern typography bring about this effect. We have two top favourites; University of Chicago (http://www.uchicago.edu/) and UCLA (http://www.ucla.edu/). What they have in common and makes them stick out from the other pedestrian websites, are their design and navigation treatment. They both have a clear nevigation, that makes it easy to find out specific information quickly. Their use of colors and clean home page delivers a large amount of detail in a grid format which is appealing to users. The feature that University of Chicago and UCLA has that really is urgent that Santa Monica College should implement is a mobile website. Especially, since users these days heavily rely on being able to find information through the smartphone and/or tablet. Looking at Santa Monica College Website we immediately noticed one of the main problems, it is its attempt to provide too much information on the home page. What we deduced from the most successful websites are the importance of first impressions, their 3 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos treatment of the main page. The impression Santa Monica College gives now to a user is a messy and outdated feel. We recommend a paring down of the amount of items on the home page and moving them to their own landing pages. For example, the “discover SMC”, “about SMC, and “campus resources” sections can be combined and given their own dedicated page in the prospective student section. With clear navigation, this can be accomplished. In regards to the navigation, the decision to hide the dropdown menu under a “Show/ Hide expand” menu is highly confusing. It is counteractive to a dropdown menu and is something that should only be implemented in case of limited space, such as on a smartphone. A more intuitive way to handle it would be to implement a Mega-Menu on the site. Mega menus are a growing trend among sites that has vast amount of pages, which is a solution that is used at e.g. Amazon.com. This might be something we should investigated if it could be used for the Santa Monica College Website redesign. However, we found that there is an overwhelming amount of redundant links on the home page, which makes for a very confusing for the user. For example, “Corsair Connect” and “SMC Online” takes the user to the same section of the site. We recommend paring down the navigation. Something trending amongst educational institue websites are navigation by user type, this is something that Santa Monica College has, but it is not easy to discern amongst all the rest of the info-material on the main page. This is something that should be more emphasized to be able to have a user-friendly site, and not be treated as an after-thought. Looking at the footer-navigation or rather ther lack of navigation, is something that is in desperate need of re-vamping, or at least there should be access to a sitemap/A-Z index. This analysis lead us to the conclusion, that if we are going to make Santa Monica College’s website successful, there are three key factors we need to implement. A clearer navigation, using a cohesive design that are have strong typography and making a site that are ready for all devices. 4 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos SAN DIEGO MESA COLLEGE WWW.SDMESA.EDU Admissions Page Main Page OVERVIEW: The San Diego Mesa College website is loaded with content, which is well organized and easy to navigate, however there is virtually no design to the site. The use of imagery is almost nonexistent and there seems to have been no thought put into typography or even a logo. This gives the Student Page site a very dated look. While the site is very basic, it does provide the necessary information in a straightforward manner. EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 5 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos UCLA WWW.UCLA.EDU Why LACC Page Mobile Site Main Page OVERVIEW: UCLA’s website delivers a wide range of information in a clean, eye catching manner. Its navigation is clear and has a neat feature of having a fixed footer. UCLA’s use of imagery and minimal text make for an overall pleasing site. The site manages to deliver a great deal of information in a Academics cohesive manner. A feature that is highly appriciated is that the website can even be enjoyed on the smartphone, because of it’s mobile website. EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 6 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos UNIVERSITY OF CHICAGO WWW.LACITYCOLLEGE.EDU Why LACC Page Mobile Site Main Page OVERVIEW: University of Chicago website offers a flexible and modular grid structure that allows for varied page layouts while emphasizing an underlying unity and consistency across the site.The large features module, used on the homepage and other top-level pages, allows for rich Admissions & Aid and deep storytelling. The navigation includes both user-defined nav and MegaMenu in an impleccable way. On top of that it offers a responsive web design. EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 7 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos SAN DIEGO STATE UNIVERSITY WWW.SDSU.EDU Admissions Page Main Page OVERVIEW: The SDSU website provides a wealth of information on its home page yet still manages to do so in a visually appealing manner. Its navigation is clear and easy to understand. The colors, along with the strong typography, help to add a very appealing personal feel to the website, as Undergraduate Page opposed to a very sterile and plain template feel. EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 8 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos ORANGE COAST COLLEGE WWW.ORANGECOASTCOLLEGE.EDU Student Service Page Main Page OVERVIEW: Orange Coast College offers a site that has a modern interface and also manages to include reams of information, but still make the site easy to digest for the audience. One of the things that they have implemented on their site is a “slide-down” user specified navigation with icons, which Enrollment Center Page makes it easier for the user to quickly find the information they need. Whether it’s a current student, prospective student, or school faculty browsing the website. The only downside is that you can only reach this from the first page. 9 EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos EL CAMINO COLLEGE WWW.ELCAMINO.EDU Student Service Page Main Page OVERVIEW: While the El Camino College site contains wealth of information for the users. The site clearly falls short when it comes to design, specifically the usage of imagery and typography. Most of the images used are pixelated, which cheapens the experience; and the typography is Current Student Page implemented without any consideration. For example, the line length of the body copy is too long for comfortable reading. These factors make the site feel outdated and leave a lot more to be desired. However, what site manages without fault is a cohesive design. 10 EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos BERKELEY CITY COLLEGE WWW.BERKELEYCITYCOLLEGE.EDU Apply & Enrollment Page Main Page OVERVIEW: Berkeley City College website is simple, but it does not have interesting visual impact. No clear hierchy to the site, which gives it a rather bland impression.There are vast amount of text and most colors are mid tone. On a positive note, there is somewhat good use of negative space. Student Services Moreover, this website does not offer navigation by user type, so the site visitors will need to use secondary navigation on the left side. EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 11 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos WEST LA COLLEGE WWW.WESTLACOLLEGE.EDU Event Page Main Page OVERVIEW: West LA Colleges site has the unusual problem, when it comes to education websites, it’s lacking in information. The website relies to heavily on imagery, too the degree that the images compete to much with each other. This website is not a good example for a web design for an International Page educational site. Though the navigation is fairly straight forward. EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 12 SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos SANTA MONICA COLLEGE WWW.SMC.EDU Class Schedule Page Main Page OVERVIEW: One of the main problems found with the current Santa Monica College website is its attempt to provide too much information on the home page, which overwhelms the eye. makes the website highly unpleasent to navigate. Which lowers the look and feel to the whole site. Another problem is Student Life & Services Page the redundancy of some navigation items and confusing site mapping. The Santa Monica College site a cohesive design, with consistant color palette. However, EFFECTIVNESS RATING Overall Experience: Functionality: Look and Feel: 13 11 9 7 SA LA W ES T K C EL EY C IT Y G E C O LL EG O LL E N E TA G E M O N IC A C O LL EG E E C O LL E IN M A C ER 13 B 13 EL N A O R 14 EG C O LL IV G E C G O IE D N SA LA U 14 C O A ST U N ST AT E O F TY SI ER IV U N SA 10 O O G A C H IC C O A ES M G O IE D ER E LL EG FEATURES COMPARISON N SI TY SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos Search Function Financial Aid Info Contact Info Social Media Video/Music Clips Mobile Website Faculty Contact Info Course Catalogue Nav by User Type Donation/Giving Calendar News/Current Events Account Log In Virtual Tour # Features per Site Rank Effectivness 14 11 COMMUNICATION BRIEF COMMUNICATION BRIEF Project Summary Santa Monica College is one of the states leading colleges in transferring students to the University of Californa, University of Southern California and other four-year campuses. The college has 34000 students and approximately 3300 of those students are international, coming from more than 100 different countries. Santa Monica College has over 80 different programs of study and that is probably one of the reasons why the web site is very busy, since there is a lot of information that should be available. The goal for the redesign is to make the site a more contemporary, more user firendly, responsive so it can be used on all devices, more up to date, and make the site reflect that the college actually is one of the leading community colleges in the state, which its not doing now. Talking to prospect students, especially students from over seas, we found out how important the web site is, since its the first realtship the student might have with the school. The importance of a welcoming, visually good looking, and easy to navigate site, is even more important for a school like santa monica college with the high number of international students. Audience Profile The three major groups of audience for the Santa Monica College, which the redesign will focus on, is prospective students, current students and faculty. A prospective student could be a 22 year old guy from Norway. He is comfortable with all the different devices thats available on the market. When he is looking at the SMC site he is using his laptop, or his iphone. On the site he will explore, the different programs of study, the school environment, course catalog, apply, online courses, financial aid, information for international students, log in to tcoursair connect to enroll in classes. This person would expect it to be easy to find information and explore the school without actually being there. A current student could be a 21 year old girl, living in Los Angeles, has a part-time job and is planing on transfer to a four year college or university. She is comfortable with computers and all other devices. She uses her iphone to surf the web, check emails, listen to music in the car and to network socially. When she accesses the SMC site she would look for course catalogs, online courses, log into corasain connect, ecompanion, pay for parking, enroll in classes, financial aid, find emails to teachers, information about transfers. A typical teacher at SMC is 63 years old but are still comfortable with computers. Use mobile devices less, prefer to read emails, new papers online, and other class related issues from a laptop or desk top computer. It could also be a teacher hos has a high knowledge of devices and uses the computer for many hours a day. At the SMC site he would look for events, news, the corsair newspaper and announcements. He would also use it to post grades, email the students and colleagues. COMMUNICATION BRIEF Perception/Tone/Guidelines The current SMC site is very unorganized and messy, the hardest thing with the site is to find what you're looking for. So much information, that doesnt feel organized.The look of the site and the logo, is also dated. Being one of the top Colleges it should not only look more contemporary, fresh, clean and modern, it should also be responsive, and feel modern. With over 34'000 students the site should be more user-friendly, easier to get around and easier to find information one might be looking for. The ecompanion should also work at iphones and other devices ,which it doesnt today. Changing the design of the side, take away some of the clutter will make the site less chaotic and confusing. The tone of the site will be more modern, clean, with new visuals as photos and media. The site should reflect how large the college is, that it has the greatest transfer rates in the state and that its very international. Also be responsive so it can be visstied easy from any device. Communication Strategy What the site could communicate is the broad variety of programs that are offered, how big the school is, the high transfer rates, the great location which is a promotional key. Visually it should communicate freshness, professionalism, youth, great pictures and media that reflect the same thing. The organixation of the site will be renewd,it will look clear and should satisfy the need of the visitor -help them find what they are looking for in the least amount of clicks possible. Competitive Positioning SMC is located at a great spot in Southern Califorina, which is to advantage (even more so for international students), Its regarded one of the best two year colleges with one of the highest rates of transfers in the states. It offers a lot of programs of study, 80 different fields, which is more than many of the competitors. Targeted message Easy to use, responsive, modern. Martina Lund & Justin Vesci SCHEDULE Date 5-12-2013 Santa Monica College Preliminary Schedule Client: Santa Monica College Project: Website Redesign Designer delivers new Creative Brief, estimate and schedule 05/16 Designer and Client meet to conduct User Profiling session Wednesday, 05/30 Designer finalizes and delivers User Profile document Tuesday, 06/20 Designer delivers draft navigation as Sitemap document Week of 07/04 • • Designer delivers draft wireframes and any Tuesday 07/11 revisions to initial sitemap Designer & Client determine schedule for content delivery Designer begins site look and feel Wednesday, 07/18 Design direction presentation Tuesday, 07/25 Designer delivers revisions to look and feel, if required Friday, 08/01 Once Client signs off on design look and feel, Designer completes page designs (10 to 15 pages estimated) 08/01 - 08/08 Client delivers final content Thursday, 08/29 Designer begins final production of all graphics files Week of 09/01 Designer begin technical production: Week of 09/21 Designer to create HTML, image folder and CSS files for posting to development site. Beta testing Monday, 10/21 Site launches Monday, 11/04 FINAL ESTIMATE SMC WEBSITE REDESIGN: COMPETITIVE ANALYSIS By Justin Vesci, Sara de Souza, Martina Lund & Alexander Ramos Phase Hours (lo) Hours (hi) Hours (mean) Cost 220 264 242 $36,300.00 40.33 100 30 10 110 35 15 60 10 10 75 14 15 Information Architecture 70 90 80 $12,000.00 13.33 Interaction Design 75 120 97.5 $14,625.00 16.25 UI Spec (Wireframes, Storyboards) Usability testing 15 20 25 35 20 27.5 $3,000.00 $4,125.00 3.33 4.58 60 75 67.5 11.25 20 35 40 0 27.5 $6,000.00 Site development 245 355 50 120 120 65 300 45 100 102.5 52.5 $42,375.00 50.00 Quality Assurance 100 90 95 $7,125.00 15.83 770 994 882 Discovery and Research User research Data gathering and research User interviews or surveys Personas Mental model; Goal and needs matrix Business research Competitive Study Business Needs Analysis Screen audit and inventory Heuristic analysis Documentation Information organization IA Deliverables Use Cases User flow diagrams 40 30 20 20 Visual design Design comps Design iterations Style Guide 40 Graphics production XHTML CSS Programming 40 80 85 40 Testing Bug fixes 40 60 Hours Hourly rate (Type A) Hourly rate (Type B) Hourly rate (Type C) Hours/day 0 105 32.5 12.5 0 0 67.5 12 12.5 0 0 50 40 $0.00 $15,750.00 $4,875.00 $1,875.00 $0.00 $0.00 $10,125.00 $1,800.00 $1,875.00 $0.00 $0.00 45 35 30 30 $6,750.00 $5,250.00 25 25 40 60 30 $3,750.00 $3,750.00 $6,000.00 $0.00 $4,125.00 $6,750.00 $15,000.00 $15,375.00 $5,250.00 50 45 Total cost $3,750.00 $3,375.00 $ $ $ 882.00 150.00 100.00 75.00 6 $118,425.00 Holidays 24-Dec 25-Dec 28-Dec 31-Jan 2 Start date Days (6hr day) 0.00 17.50 5.42 2.08 0.00 0.00 11.25 2.00 2.08 0.00 0.00 7.50 5.83 4.17 4.17 6.67 0.00 4.58 7.50 16.67 17.08 8.75 8.33 7.50 SITEMAP Santa Monica College - Sitemap Home admissions enroll academics academic dept. main campus student services bookstore academy of entertainment bundy airport campus international athletics faculty and staff faculty association athletics board of trustees career opportunity give to smc KEY multiple links primary navigation secondary navigation WIREFRAMES LOGO SEARCH WELCOME HERO IMAGE STORY LINK ARTICLE CALENDAR NEWS NEWS PHOTO FOOTER NAV NEWS PHOTO PHOTO SOCIAL