Internet Strategies for Today and Tomorrow

Greatest
challenges
of online
publishers
(and how we
meet them
at Poland’s
Agora)
Tomasz
Józefacki
We promote Internet as an effec/ve adver/sing medium and a good business 1
How to protect our content and compete with aggregators? How to make money in the free economy? How to take advantage of growing popularity of online video? How to compete with online
services like Facebook or Twi?er
for users’ time and attention?
How to deal with our users’ deepening adver/sing blindness? How to give users the ads of products, services they really search for? How to counter media fragmenta/on? How to effec/vely deal with calls for regula/on?
We are the leading Polish media group 298 million euro in revenues (2008) We are the largest former newspaper publisher on the Polish net 9.6 million real users (July 2009) +37% y/y change 58% 20% total reach among all Polish online users +11% y/y change online ad revenue as percentage of total ad revenue of newspaper division (1H 2009) Top websites (Jul ’09)
Gazeta.pl in categories
Property
Users in
million
total Internet
16.7
total Polish Internet
7
1
Google
15.6
Recruitment
1
2
Onet
12.2
Real estate
2
3
Nasza-Klasa
11.7
Communities
2
4
Wirtualna Polska
10.7
Sport
3
5
Allegro
10.5
News and opinion
3
6
Interia
10.1
Lifestyle
5
7
Gazeta.pl
9.6
New technologies
5
9
o2
9.4
Automotive
6
9
YouTube
9.2
Business, finance, law
7
10
Wikipedia
7.4
Culture, entertainment
8
Dziennik
1.5
Education
13
Rzeczpospolita
0.9
Travel
13
No.
Category
Position
We are the largest original mul/media content producer on the Polish Internet 70+ online brands under Gazeta.pl umbrella We introduce paid content services and apps, experiment with e-­‐commerce We produce
original news,
documentary,
entertainment video
content and...
online TV series
We host 2nd largest online community in Poland 100 million posts on forums 143 thousand blogs We integrate ads with some non-­‐
journalis/c content, events We build quality focused adver/sing networks with other publishers We fill all niches, expand tradi/onal paper brands We work with local organiza/ons and OPA Europe to promote quality standards and self-­‐
regula/on Questions?
Tomasz
Józefacki
member of the board
Agora SA,
president of OPA Europe
Agora SA
Czerska 8-10
PL 00-732 Warsaw
e-mail:
tomasz.jozefacki@agora.pl
phone:
+48 22 555 60 51
Sources of data:
Slide 10. Revenue for 2008: Agora’s annual report for 2008. 11. Usage
and reach of Gazeta.pl in June 2009: Megapanel PBI/Gemius. Online
ads vs. Print ads: Agora’s financial report for 2Q 2009. 12. Market
position of Gazeta.pl in June 2009: Megapanel PBI/Gemius. 16.
Results according to Agora’s press releases.
Sources of illustrations:
Slide 1. Photo: Agora. 2. Logos: OPA. 3. Photo: Faketrix.com.
4. Cover: Amazon.com. 5. Photo: Alfabravo.com. 6. Poster: United
Artists. 7. Photo: Flickr/World_waif. 8. Photo: Flickr/Photomishdan.
9. Photo montage: Flickr/Mrehan00. 10. Photos: Agora. 11. Photo:
Agora. 13. Web: Gazeta.pl. 14. Web: Odwazsie.pl, Komukomu.pl.
15. Photos: Agora. 16. Photos: readers of Gazeta Wyborcza/School of
photography project. 17. Web: Kotek.pl, Gazeta.pl. 18. Photo: Agora/
Glossy Media press pack. 19. Web: Wyborcza.pl, Wyborcza.biz. 20.
Poster: United Artists. 21. Photo: Agora
Photos downloaded from Flickr.com and other third-party websites
were used under Creative Commons licence ver. 3.0.