PDF, 7.59MB - Everbridge.com
Transcription
PDF, 7.59MB - Everbridge.com
Solutions for Unified Critical Communications Increasing Your Resident Opt-In Database October 28, 2015 House Keeping Managing Incidents. . . Engagement Webinar ID 123-456-789 Use the Q&A function to submit your questions. We’ll send out a recording after the event. @everbridge #EBCommunity #everbridge LinkedIn Member? Join our LinkedIn Everbridge Incident Management Professionals Group #EBCommunity 2 Agenda • Community Engagement To Drive Subscriber Opt-in • Best Practices To Grow Your User Base • Case Studies • South Brunswick, NJ: Hurricane Sandy 2012 • Using Zip Code Opt-Ins and Weather Updates • Philadelphia, PA: Papal Visit 2015 • Leveraging Keyword Opt-Ins for a Special Event • Fort Worth, TX • Setting Goals • What is Community Engagement and What Does it Mean For Me? • Features • Zip Code Opt-In • Keyword Groups • Social Media Publishing • Google Alerts • OneBridge Resident App 3 Speakers Jim Gatta Director, Community Engagement Scott Benoit Sr. Director, Product Management Everbridge Everbridge 4 Best Practices What we’ll be covering… • • • • Setting Goals and Expectations Marketing Working with Local Agencies Messaging http://strategicphilanthropyinc.com/wp-content/uploads/2013/07/Blog-21-best-practices.jpg 5 Set Goals and Expectations • Set benchmarks for opt-in goals • Plan how you will achieve your goals • Devote appropriate time and resources 6 Marketing - Leverage Local Media Press Outreach • Promote your platform through • Local TV news • Newspapers • Online sources (Patch, bloggers) • Radio 7 Marketing - Web Use each of your messaging tools to advertise the others 8 Marketing - Web Use each of your messaging tools to advertise the others e-Blast Marketing 9 Marketing – Leverage Public Locations and Transportation Billboard & Bus Bench Marketing 10 Think Outside the Box – Work with Community Groups Start: 2,400 End: 5,800 Courtesy: Denville, NJ Community Groups Scouts, Neighborhood Watch, Libraries, Community Centers, Sports Clubs, PAL, DARE 11 Think Outside the Box – Work with Local Schools Start: 15,000 End: 18,000+ Schools Newsletters to parents, PTOs, SROs, Signage at sporting events 12 Think Outside the Box – Get Creative! Campers, Hikers and Fishermen: Text “LAKEALERTS” To 888777 Courtesy: Shelby County EMA, IL 13 Messaging: Relevance & Consistency Source: IACP 14 Messages Types of alerts Target your audience • Provide relevant and interesting updates that incentivize them to opt-in • Community news, local events, positive news • Safety tips for the holidays • Share information that affects their daily lives • Traffic, road closures, detours, parking bans, festival or event updates • Share critical information and solicit help • Missing and Wanted 15 Messages Deliver information throughout the lifecycle of events Ensure you’re sharing information with your audience • This can keep them engaged • Helps you control information • Increases the likelihood a resident or visitor sees a message • Increase chance it goes viral 16 Messages Deliver information throughout the lifecycle of events Ensure you’re sharing information with your audience • This can keep them engaged • Helps you control information • Increases the likelihood a resident or visitor sees a message • Increase chance it goes viral 17 Writing a Message Tips to Remember • Remember the recipient • Include a “call to action” • Avoid insider terms • Write in phrases, not sentences • Drop words, punctuation 18 Writing a Message Tips to Remember • Remember the recipient • Include a “call to action” • Avoid insider terms • Write in phrases, not sentences • Drop words, punctuation 19 Use Cases 20 Case Study: Hurricane Sandy Use Case: Zip Code Opt-Ins and Weather South Brunswick, NJ 21 Case Study: Hurricane Sandy 22 Case Study: Hurricane Sandy • Ahead of the storm, South Brunswick Police got the word out to residents: • • Text your Zip Code to 888777 to receive public safety alerts and information during Sandy Shared on Twitter and Facebook • Media outreach to local TV, newspaper, and radio 23 Case Study: Hurricane Sandy • Ahead of the storm, South Brunswick Police got the word out to residents: • • Text your Zip Code to 888777 to receive public safety alerts and information during Sandy Shared on Twitter and Facebook • Media outreach to local TV, newspaper, and radio 24 Case Study: Hurricane Sandy SOME HIGHLIGHTS • All county communications failed during the storm - Nixle Community Engagement was the only way they could send out alerts • When the PD sent out an Advisory regarding a "charging station," over 1,700 people showed up to charge their electronic devices • When they sent a notification that a gas station opened up, it was mobbed • When they sent a notification that a deli opened, it was also mobbed • When the police arrived at a town hall meeting the following weekend, they received a standing ovation from residents for their communications 25 Case Study: Hurricane Sandy • Received 803 ‘thank you’ e-mails • By the end of the storm, opt-in had risen from 8,000 to 15,000 26 Case Study: Hurricane Sandy Confidential & Proprietary 27 Case Study: Hurricane Sandy 28 Case Study: Hurricane Sandy Confidential & Proprietary 29 Case Study: Hurricane Sandy “I’m going to go as far as telling everyone that I believe it’s your public duty to subscribe to this service.” -Fort Lee, NJ Mayor Mark Sokolich 30 Case Study: Papal Visit Use Case: Leveraging Keyword Opt-Ins For a Special Event Philadelphia, PA 31 Case Study: Papal Visit Attendance • • 500,000 on Saturday 1 million on Sunday • • • 71 Local, State, and Fed Agencies 6,000 National Guard Soldiers Thousands of Police and Firefighters • • 1,000 Emergency Medical Personnel 100+ Ambulances Law Enforcement Medical No-Traffic Zones • • • 25 miles of highway closed 4.7 sq. mile “Traffic Boxes” • No cars in or out Fencing around Downtown 32 Case Study: Papal Visit 888777 PAPALVISIT September 26-27, 2015 33 Case Study: Papal Visit 1. Before The Event • Public Awareness Campaign 2. During The Event • Before Consistent, Relevant Messaging During 3. After The Event • Encourage zip code opt-in After 34 Case Study: Papal Visit 1. Before The Event: Public Awareness Campaign • Walking Map • Press Release • Local Media • TV, Newspapers, Blogs • Social Networks • Twitter & Facebook • Nixle Messaging from Area Agencies • Ex: New Jersey State Police, Wilmington DE Police • Influencers & Local Orgs • Two State Senators • PA, NJ, DE Public Education Associations • National Night Out 35 Case Study: Papal Visit 36 Case Study: Papal Visit ‘PAPALVISIT’ Opt-ins In 7 years, the City of Philadelphia amassed 15,000 Twitter followers and 3,000 Facebook Likes 14000 12000 10000 8000 6000 2000 27-Sep 25-Sep 23-Sep 21-Sep 19-Sep 17-Sep 15-Sep 13-Sep 11-Sep 9-Sep 7-Sep 0 5-Sep Philadelphia amassed 11,449 opt-ins using Community Engagement 3-Sep In 7 days, the City of 4000 Opt-ins 37 Case Study: Papal Visit 2. During The Event: Consistent, Relevant Messaging 38 Case Study: Papal Visit 3. After The Event: Encourage Zip Code Opt-in 39 Case Study: Fort Worth, TX Use Case: Goal Setting Goal – 50,000 Registered by 2018 Fort Worth, TX 40 Case Study: Fort Worth, TX Marketing 41 Case Study: Fort Worth, TX Radio First Radio Advertisement in 2013 • KDMX-FM or 102.9 FM • KLNO-FM or 94.1 FM • KRNB-FM or 105.7 FM Second Radio Advertisement in 2014 • KDMX-FM or 102.9 FM • KLNO-FM or 94.1 FM • KRNB-FM or 105.7 FM 42 Case Study: Fort Worth, TX Resident Participation History • 1000th Registration • 4000th Registration • 12,000th Registration • 15,000th Registration • 24,984 Registrations • Goal January 2012 January 2013 January 2014 July 2014 Today 50,000 Registered by 2018 43 COMMUNITY ENGAGEMENT BUILDING AN OPT-IN COMMUNITY Fairbanks AK Police 10,067 Tillamook OR 3,245 Teton County WY 8,712 Michigan State Police Illinois Dept. of Public Health 125,565 84,358 Dearborn MI Police Kansas City MO Police 9,888 13,536 Westchester NY Police 17,263 California Highway Patrol 208,823 New Jersey State Police 221,940 LA Sheriff’s Department 100,772 Ocean County Sheriff NJ 36,359 Alameda Sheriff CA 37,702 South Brunswick NJ Police 18,469 San Diego CA Police 14,446 Calvert County MD 9,469 SC Dept. of Public Safety 26,655 Franklin, IN 10,268 Honolulu OEM 38,619 Hawaii Police 20,855 Manchester NH 6,974 San Angelo TX Police 10,915 Ft. Worth TX 24,984 Tarrant County TX 33,391 Santa Rosa FL 10,193 Louisiana State Police 47,764 Huntsville AL 9,973 Tennessee EMA 64,223 Clayton County GA 30,430 44 Solutions for Unified Critical Communications EVERBRIDGE COMMUNITY ENGAGEMENT Scott Benoit September 2015 INTRODUCTION INTRODUCTION Scott is currently Everbridge’s Senior Director of Product Management and a Certified Scrum Product Owner (CSPO). Responsibilities at Everbridge include: acting as the Product Owner of all Community Engagement-related products for both web and mobile applications, User Experience design, and communicating with all involved teams during a product launch. Prior to Everbridge, Scott led the Nixle Product team until it’s acquisition in late 2014. 47 LEVERAGE EMS AND PIO NETWORKS EMERGENCY MANAGEMENT EVERBRIDGE SUITE Emergency Communications • • • • Emergencies Hurricanes, blizzards Fire evacuations Terrorism Community Engagement | Used by PIOs • • • • Local crime Road closures Water main breaks Missing persons LOCAL PUBLIC SAFETY AGENCIES 9,000+ US Agencies - 3 M Opt-Ins 48 OVER 9,000 AGENCIES USE EVERBRIDGE AND NIXLE TODAY 49 COMMUNITY ENGAGEMENT VALUE CYCLE Engage your community and improve emergency response COMMUNITY OUTREACH Opt-Ins | Mobile | Facebook Twitter | Google BETTER EMERGENCY RESPONSE MORE COMMUNITY CONTENT When it REALLY Matters Better Informed Residents MORE COMMUNITY OPT-INS MORE ENGAGEMENT Share and Go Viral 50 EASY REGISTRATION RESIDENTS CAN EASILY SIGN UP FOR COMMUNITY ALERTS Increase resident opt-in rates up to 10X Texting their zip code to 888777 Customizing a Nationwide User Profile at Nixle.com 52 BUILD AN OPT-IN COMMUNITY Leverage existing anonymous opt-ins LA County Sheriff Monrovia PD Arcadia PD 91016 Monrovia FD 53 THE NETWORK EFFECT Monrovia PD 91016 FEED Monrovia FD Arcadia PD 1,000 USERS Nixle Wire LA County Sheriff A feed for every location that multiple agencies can contribute to 54 LOCALS AND VISITORS CAN SIGN UP FOR EVENT UPDATES Ideal for large groups of people to opt-in to receive important public event information 888777 • Text a key word jazzfestival • For example: jazzfestival to 888777 • Get event info • At event conclusion, invite them to sign up for more alerts 55 LEVERAGE EVENT BASED OPT-INS KEYWORD: WMATA KEYWORD: SCOTUS KEYWORD: dcjazzfestival KEYWORD: SanityFear KEYWORD: DCMALL KEYWORD: Inauguration KEYWORD: HeroGames KEYWORD: PoliceWeek 56 OneBridge ONEBRIDGE What is OneBridge? OneBridge is a new web and mobile application that allows residents to opt in to receive public safety information from official Everbridge and Nixle agencies. Residents can also use OneBridge to communicate with their neighbors to create a stronger and more engaged community. 58 ONEBRIDGE Home neighborhood Users will be associated with a home neighborhood and receive all information that is published to that neighborhood 59 ONEBRIDGE Search flow 2 1 SEARCH: Easily search for other locations throughout the U.S. 2 SUBSCRIBE: Users can subscribe to multiple locations 3 NAVIGATE: The location will be added to the user’s navigation 3 1 60 ONEBRIDGE Posting Residents can contribute to the discussion by posting messages to their neighbors 61 COMMUNITY ENGAGEMENT Anonymous tipping Residents can submit anonymous tips via web form or SMS 62 COMMUNITY ENGAGEMENT Anonymous tipping options SMS WEB FORM Residents can submit anonymous tips via web form or SMS NOTE: Tips will only be supported for Nixle Customers for the first 2 versions of CE. Tipping will be introduced to EB customers in Q1 2016 63 COMMUNITY ENGAGEMENT Social sharing Residents can also share important information across social media channels 64 THANK YOU! Q&A #EBCommunity Note: Presentation slides will be available on our blog at blog.everbridge.com Use the Q&A function to submit your questions. 66 THANK YOU! Request a demo of Everbridge: http://www.everbridge.com/request-demo/ Everbridge Resources On-Demand Webinars: www.everbridge.com/webinars White papers, case studies and more www.everbridge.com/resources Follow us: www.everbridge.com/blog @everbridge Linkedin