our purpose our mission

Embracing
OUR PURPOSE
The Houses That
love
Built
i
v
i
n
g
OUR MISSION
L
2012 Annual Report
M ission STATEMENT
Ronald McDonald House Charities® of Central Florida finds, creates, and supports
programs that directly support the health and well-being of children and families.
2012 Board and Chairman’s Council
Chairman
CLINT BULLOCK
Vice Chair
KEN McKENNA
Treasurer
PAUL IANDOLI
Secretary
CHRIS D’ORSO
Immediate Past Chair
KEN McKENNA
Directors
Karen Bower
Julie Singer Brady
Toni Caracciolo
Kathy Chonody
Kelly Cohen
Trisha Engler
Chris Friedrichs
Tracy Garbers
John Guthrie
Kimberly Henderson-Botic
Blake Hostetter
Saqib Ishaq
Kimberly Isemann
Tammy Jacobson
Michael Jenkins
Giti Khalsa
Bill Kral
Kellie Landwer
Susan Larkin
Robin Muzeka
John Petrakis
Jennifer Pollock
Eric Ravndal IV
Diane Reed
Alan Rhine
Joe Robertson
Marla Santos Silliman
Skip Valet
Chairman’s Council
Gregor Alexander, M.D.
Pete Barr, Jr.
Pete Barr, Sr.
Barry Bloom
John Bozard
Brian Butler
Tom Calato
Matt Certo
Michael Cooper
J. Thomas Chandler
Susan Chicone Chapin
Kari Conley
Des Cummings, Jr.
Charles Hawkins II
Kim Hellstrom
Alan Helman
Elizabeth Hughes
Frank S. Ioppolo, Jr.
Darrell Kelley
Leo Lopez
Dick Leigh
Anne Marconi
David Maus
Richard McCree, Sr.
Mark Nation
Ania Nitzsche
Gary Oerther
John Payne
Paul Perkins, Jr.
Darryl Perry
David Powers
Alexis Pugh
Jean Seawright
Clifford Selsky, M.D.
Cynthia Allen Smith
Nancy Tallent
Annetta Wilson
Betty Jane Wilson
Bill Winder
During the past few years, we’ve all experienced
challenging times and learned to adapt to the “new
normal.” Having fewer resources creates a need
to focus on what’s really important. What’s most
important at Ronald McDonald House Charities of
Central Florida (RMHCCF) was never in question—
it’s all about the families we serve.
In 2012, our board and staff worked together on
a renewed commitment to strengthening our
organization. Events and initiatives were evaluated, the
calendar repositioned, and ideas were brainstormed
and strategized. All of this led us to create a new
business model with a focus on our ability to sustain
the high level of services we provide at our two Ronald
McDonald House® locations in Orlando. These efforts
will allow us to live out the heart of our mission and
serve more families in the most effective way possible.
As we rolled out new plans this past year, we couldn’t
help but reflect on how we got here. RMHCCF has
grown tremendously since opening our doors in
December 1996. Each year, more than 1,600 families
benefit from the comfort and care provided in our
Houses. The foundation of those Houses is YOU.
Everyone who has generously contributed their dollars,
time, and talents is a significant part of our story.
Read on to learn more about our accomplishments, as
well as where we’re headed, and know that we couldn’t
do it without you!
With heartfelt thanks,
page two
Comfort AND Care
We ask families to contribute $15 per
night, although the actual cost to house
a family for the night is $68. Many
of these families are under extreme
financial stress, and this year, over 70
percent of families who stayed with us
were unable to donate anything. Thanks
to a community of caring donors,
no family is ever turned away due to
inability to contribute.
PURPOSE
Our cornerstone program, the Ronald
McDonald House®, provides a home away
from home that offers comfort and care to
families with children receiving treatment at
local hospitals and medical facilities.
In 2012, our Houses experienced
record-high average occupancy rates—
over 92% for the year. With a clear
demand for our services and Orlando’s
emergence as a world-class pediatric
healthcare destination, we are looking
forward to future growth.
The Ronald McDonald House on the campus of
Florida Hospital for Children opened its doors in
December 1996.
With demands for our services increasing,
Ronald McDonald House Orlando expanded
to include a second location on the campus of
Arnold Palmer Hospital for Children in May 2003.
Mr. O, our facility dog from our friends at Canine Companions for Independence.
He may have a cold nose, but he warms our families’ hearts!
Since 2009, RMHCCF has
operated a Family Gathering
Room within the Oncology
unit at Arnold Palmer Hospital
for Children. This room provides a respite for families from
the area who may not need to
stay at our Houses, but need a
place to rejuvenate and refresh.
It includes a full bath with
shower, snacks, computers, and
entertainment options.
page three
2012 HIGHLIGHTS
All 59 bedrooms
in our two Houses
were updated with
brand new beds
from TempurPedic! One of our
moms said it best,
“When I went to
sleep today, my bed
gave me a hug!”
2012 Ronald McDonald House
Program Statistics
Families Served:1,725
Average Length of Stay:
11 Nights
Resident Family Contributions:
28.70%
Number of Meals Served:
979
Number of Volunteer Hours:
21,917
Why
They
Came
2012
Why
They
Came
2012
Neonatal
Neonatal
Intensive
Care,
Intensive
Care,
36%
0.36
Pediatrics,
Pediatrics,
0.486
48.6%
Oncology,
Oncology,
9.9%
0.099
Outpatient,
0.01Outpatient, 1%
Where Do Our
Families Come
From? 2012
Countries
other than U.S.
2%
RMH on the campus of Arnold Palmer
Hospital for Children got a makeover.
All of the bedrooms were refurbished
thanks to a grant from Dr. Phillips
Charities and in-kind donations from
many generous partners.
Orange
4%
page four
States other
than Florida
8%
Other Florida
counties
32%
Other Cent.
Fla. Counties
14%
Cardiology,
Cardiology,
0.045
4.5%
Brevard
23%
Lake
7%
Volusia
10%
2012 EVENT SPONSORS
1.
2.
RMHCCF Golf Classic
Ride-4-Ronald
Presenting Sponsor:
Central Florida McDonald’s® Association
Presenting Sponsors:
Central Florida McDonald’s Association
David’s World Cycle
Heartstone Sponsor:
Casper Service Company
Share-A-Meal Lunch Sponsors:
Coca-Cola Company
Dellecker, Wilson, King, McKenna, Ruffier, & Sos
RMHC Friend Sponsors:
Besnard & Associates Insurance
CMC Recycling
Century Products
Commerce National Bank & Trust
Dalton Agency
Dr Pepper
Florida Distributing Company
Georgia Pacific
LEGOLAND® Florida
Martin-Brower
McDonald’s®- Florida Region
Pegasus Transportation
Popular Community Bank
SeaWorld Parks & Entertainment
Taylor Farms
WFTV
Hole-in-One Sponsors:
CIGNA Healthcare
Massey Cadillac
New England Financial
Health and Wellness Sponsor:
Value Pawn
Tandem Sponsors:
The Bond Foundation
Coca-Cola Company
Greens & Grille
Orlando Health
SeaWorld Parks & Entertainment
Tricycle Sponsor:
Dr Pepper
Martin-Brower
Media Partners:
FOX35/WOFL
XL106.7fm
1. Golfers got into the swing of it at the
3rd annual RMHCCF Golf Classic!
2. Over 700 cyclists rode 30, 60, or 100
mile routes to benefit RMHCCF.
Exciting new additions await the
2013 ride — we’re adding a 10-mile
route and we’re moving to the open
roads of Lake Nona!
3. A legend retires! After 13 years, we
held our last Clambake fundraising
event. Thank you to our loyal
Clambake supporters — a brand new
event is coming your way in spring
2014!
page five
3.
Clambake
Presenting Sponsor:
David Maus Foundation
Lighthouse Sponsor:
Freeman
Sandcastle Sponsor:
SeaWorld Parks & Entertainment
Cabana Sponsors:
BakerHostetler
Brown & Brown, Inc./Florida Blue
Central Florida McDonald’s Association
M&I, A part of BMO Financial Group
Clamdigger Sponsors:
Arnold Palmer Medical Center
Autotrader.com
BAM-B Enterprises/McDonald’s
Black & Veatch
CH2M Hill
CliftonLarsonAllen
Coldwell Banker CARES
Commerce National Bank & Trust
Cox Media Group
Dr Pepper
Energy Planning Associates Corp.
FAIRWINDS Credit Union
First Southern Bank
GrayRobinson
LEGOLAND Florida
Martin-Brower
McDonald’s - Florida Region
Nemours Children’s Hospital
Oerther Foods, Inc./McDonald’s
Orlando Utilities Commission
Popular Community Bank
RL Haines General Contractor
Southland Construction
Turano Florida Bun
Universal Orlando
The Valet Family
2012 FINANCIALS
Ronald McDonald House Charities® of Central Florida
is an independent 501 (c)(3) organization, receiving no
government funding.
2012 Revenue
Individual:38%
Corporate:19%
Fundraising Events:
33%
Foundations:2%
Program Services:
7%
Other:1%
2012 Expenses
Program Services:
77%
Fundraising:19%
General/Administrative:4%
RMHCCF is not funded by the McDonald’s
Corporation; however, we are deeply appreciative of
the support we receive at a local level. In addition
to serving on our volunteer board and committees
and providing valuable in-kind support, our local
McDonald’s owner/operators donate approximately
twenty percent of our operating revenue each year.
RMHCCF remains at heart a local, grassroots
organization. For the rest of our funding, we rely
on the generosity of individuals, companies, and
foundations in our community who support the
families we serve through a variety of ways.
Each and every one of these donors is an important
part of our story, helping keep families together when
they need it most.
77 cents of every
dollar donated goes
directly to mission
The following financial overview of 2012 from an
independent audit includes unrestricted, temporarily
restricted and permanently restricted endowments as
well as in-kind contributions which are expensed out
the same year.
Seeking to be transparent in all we do,
RMHCCF has received the highest rating
from leading industry watchdog Charity
Navigator for three consecutive years.
2012 Ronald McDonald House
Charities of Central Florida, Inc.
Summary Balance Sheet Information
Year Ending December 31, 2012
Statements of Financial Position
ASSETS
Investment in Building and Equipment
$5,794,593
Investments$296,042
Cash$1,501,953
Other Assets$3,197
Receivables$98,831
$7,694,616
LIABILITIES$21,291
NET ASSETS$7,673,325
TOTAL LIABILITIES AND NET ASSETS
$7,694,616
Statement of Activities Year Ending December 31, 2012
Total Operating Support & Revenues $2,351,301
EXPENSES
House Operations$1,786,553
Fundraising$521,265
General & Administrative
$100,516
Contribution to RMHC, Inc.
$82,922
TOTAL EXPENSES:$2,494,256
TOTAL LIABILITIES AND NET ASSETS: $7,694,616
page six
H eartfelt THANKS
Our donors come in
all shapes and forms,
from big corporations
to your next-door
neighbors. What do
they have in common?
A desire to make our
community a better
place, an understanding
of the importance of
family, and a willingness
to give generously of
their resources, sharing
a little love with our
Ronald McDonald House
families.
Founder’s Society
Cornerstone Society
The families we serve are changed for a lifetime by
their experience at Ronald McDonald House. In the
4th quarter of 2012, we established our Founder’s
Society to recognize donors who have given $25,000 or
more over our organization’s history. Their meaningful
gifts have certainly had an impact on our long-term
ability to serve these families.
New in Fall 2012, the Cornerstone Society was created
to recognize our donors who contribute $1,000 or
more annually. Members of
the Cornerstone Society are
active partners in providing
the sustainable revenue needed to keep the Ronald
McDonald House doors open and meet expanding
needs. A warm thank you to our founding members!
Visionary Founders ($1,000,000 or more)
Dr. Phillips Charities
Distinguished Founders ($500,000 to $999,999)
Central Florida McDonald’s® Association
SeaWorld Parks & Entertainment
Walt Disney World Company
Eminent Founders ($250,00 to $499,999)
David Maus Foundation
The Martin Andersen-Gracia Andersen Foundation, Inc.
Orlando Health Foundation
Orlando Magic Youth Foundation
WWKA K92 FM
Benefactor ($10,000 or more)
ABB Foundation, Inc.
Blue Cross and Blue Shield of Florida Foundation
Elizabeth and Patrick Brown
Florida Hospital
Central Florida McDonald’s Association
LIMU
Orlando Utilities Commission
Beacon ($5,000 to $9,999)
Alpha Delta Pi Zeta Omega Chapter
Tracy and Mike Garbers
Sandy and Blake Hostetter
page seven
Founder’s Society Continued
Cornerstone Society Continued
Honored Founders ($100,000 to $249,999)
The Chatlos Foundation, Inc.
Coca-Cola Company
Delaware North Parks Services of Spaceport, Inc.
Dillard’s, Inc.
Edyth Bush Charitable Foundation, Inc.
FAIRWINDS Credit Union
Florida Hospital Foundation
The Nemours Foundation
Orlando Utilities Commission
Partnering Founders ($50,000 to $99,999)
ABB Foundation Inc.
ABC Fine Wine & Spirits
Alpha Delta Pi Zeta Omega Chapter
Arnold D. Palmer Charitable Trust
Barnett Bank of Central Florida
Central Florida Auto Dealers Association
Chicone Family Foundation
Coldwell Banker Residential Real Estate CARES
Darden Restaurants Foundation
Embarq
Florida Hospital
Florida State Legislature in Honor of Toni Jennings
Jonco, Inc./McDonald’s
Martin-Brower
McCree, Inc.
McDonald’s Corp.-FL Region
The Nation Law Firm
Nemours Children’s Hospital
Silver Springs
Southwest Airlines
SunTrust Bank, N.A.
Turano Florida Bun
Universal Orlando
Ania and Ren Nitzsche
Orlando Magic
Wendell N. Jarrard Foundation, Inc.
Pacesetter ($2,500 to $4,999)
Daytona International Speedway
Diane and Gary Reed
Joe Robertson
Ashley and Jerry Stewart
Ambassador ($1,000 to $2,499)
ABB, Inc.
ABC Liquors Employees’ Charity Fund
Kathleen and John Adams
Advanced Cabinetry & Millwork Enterprises, Inc.
Carin and Doug Atkin
Kathy Beattie
Dr. Luna Beck
Joan M. Brower
Debbie and Clint Bullock
The Carmax Foundation
Peggy and J. Thomas Chandler
CNA Foundation
Sara and Vincent Corbisiero
Data Graphics, Inc.
Lou Ann and Richard DeVoogd
Melanie and Patrick Doubleday
Joyce C. Ellis
FAIRWINDS Credit Union
FAS Windows & Doors
FIS Foundation
Kathy and John Gatch
Mary Ann and Walter Harwell, Jr.
Kaegan Corporation
Suzanne and Gary Kaltbaum
Laura and Matthew Kleinsteuber
page eight
Founder’s Society Continued
Cornerstone Society Continued
Elaine and Kent Lugrand
Sustaining Founders ($25,000 to $49,999)
Roger Martin
3BM Casselberry, Inc.
Rob, Jerry, and Connor Martinez
Heidi and Todd Andersen
Barbara and Larry Meeks
Bam-B Enterprises/McDonald’s®
Allison Morton-Peeples
Bell South Telecommunications
Jason Plourde
BMO Harris Bank
Jason Nash and Family
Elizabeth and Patrick Brown
Orange County Farm Bureau
Carse Charitable Family Foundation
Sejal and Tarun Patel
Peggy and J. Thomas Chandler
People Inspired
The Chesley G. Magruder Foundation, Inc.
Russell Perkins
Dellecker, Wilson, King, McKenna, & Ruffier, LLP
Susan and Bruce Personius
Enron Corporation
Justin T. Polk
Fifth Third Bank of Central Florida
Kevin Potapow
Sheila and Malcolm Finnane
Linda and David Quartier
Fry Hammond Barr
Richard Ramnath
The Galloway Foundation
Reed Co. LLC/McDonald’s
Lee and James Harris
Dr. and Mrs. Stephen J. Roth
LEGOLAND® FLORIDA
Shannon and Jason Schmid
LIMU
Somersworth Hyundai
Lovett Bookman Harmon Marks, LLP
Margaret Summers
Lucent Technologies
Laura and Buck Tate
Mid-Florida Home Builders Foundation, Inc.
Patricia Titer
Ania and Ren Nitzsche
Ellen Valentine
Notre Dame Club of Greater Orlando
Brooke and Skip Valet
Oerther Foods, Inc./McDonald’s
Margaret and Brian Wilson
Orange County Convention Center/Capital Planning
Ted Wilson
Orlando Magic
WinGlass, Inc.
Alexis and Jim Pugh
Tracy and Jim Zboril
Teresa and Thomas Quinn
Robert E. Jones Foundation
Champions for Families
Rotary Club of College Park
These donors give on a monthly basis to underwrite
Rusnak Family/Flooring Center
family stays. Consistent donations like these are an
Southland Construction
important part of sustaining our organization and
WKMG TV/Local 6
allowing us to plan for future needs— making them a
Jan and James Wood
true Champion for Families!
We have tried to accurately report our donors’ names and gifts from
January 1, 2012- December 31, 2012. We sincerely regret any omissions
or errors. Please email charity@rmhccf.org with any corrections.
Shanel and Randall Arroyo Anita Morris
Hilda and Antonio Barquin Kim Ricciardo
David Buckalew
Vincente Rodriguez
Kristen Fallen
Brian Savelli
Karen Fields
Alberta Stevens
Sharen Fischer
Deby and Dan Talley
Loretta Fredrich
Judy A. Williams
Laura Heidrich
Lorna and Robert Wingenbach
Christina and John Kelly
Janie and Ryan Johannsen
Sandra and Gregory Lopes
Mathew McFarland
Kathleen and Maurice Meade
page nine