- Mobile-IT

3rd Trade Fair of IT Solutions, E-commerce and Mobile Devices
REPORT
18 -19
th
th
February
2016
Kraków
17-19 February 2016
The most important event of the Mobile sector in Poland, the 3rd Trade Show Mobile-IT, took place
on 18-19th of February 2016. Its host is Targi w Krakowie Ltd., the leader in the organization of trade
show events. The event took place in The International Exhibition and Convention Centre EXPO
Krakow at Galicyjska 9 str.
It was very well received by the guests and the professional media alike, with a lot of comments
received on the high level of the exhibition and the accompanying events.
Participation in the trade show was an opportunity to become acquainted with innovatory trends in
Mobile, IT and e-commerce sectors and establishing new business contacts.
EXHIBITORS LIST:
2ClickShop
Alior Bank
Analyzeo
Andcom Sp. z o.o.
ATDI
Bitcave
brightOne Sp. z o.o.
CeBit 2016 – Targi Hanowerskie
ClickMaster Polska
eCard S.A.
EET Europarts Sp. z o.o.
e-gminy
Forcetop Sp. z o.o.
Freshmail Sp. z o.o.
Fujitsu
GroMar
Holycode Sp. z o.o.
iBox
Idea07
Infobip
Investcom Szymon Fiedorowicz
InVette Kraków
ITberries
ITEO Sp. z o.o.
Kancelaria Szostek-Bar i Partnerzy
KISS digital Sp. z o.o.
Krajowe Stowarzyszenie Ochrony Informacji Niejawnych
KreaTech
Lauterbach
Legimi Sp. z o.o.
M40.pl
minimob
MNS Lab Sp. z o.o.
Mobter
MoDe S.A.
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MSM Studio
myTaxi Polska
Netland Sp. z o.o.
Oktawave
Olsztyński Park Naukowo-Technologiczny
OutSystems
OVRO
PIXEL LEGEND
PKO Bank Polski S.A.
Praca.pl Sp. z o.o.
Programiści Sp. z o.o.
Pronet Kraków
Prospects Incubator Sp. z o.o.
Quantum K.T.T. Sp. z o.o.
Radio Top Secret
RAM MOUNTS
Redexperts Sp. z o.o.
Reklamowy Gadżet
SALESmanago
SARE S.A.
SerwerSMS.pl
Shoper ®
SKILL & CHILL Sp. z o.o.
Sklep Avatar
SMSAPI
SteelKiwi Development
TBA Express
Uczestnicy.pl
VIV NETworks Sp. z o.o.
VRIZZMO
Wacom
WESTERN DIGITAL (UK) Limited
XJTAG
X-Trade Brokers Dom Maklerski
Yusata Infotech
OPINIONS OF EXHIBITORS AND VISITORS ATTENDING THE MOBILE-IT 2016
Bartłomiej Lewandowski, Mobter
The Krakow Mobile-IT Fair is one of the most important events for
the mobile sector in Poland and is attended by its best representatives. We established interesting business relations with big players
in the banking and insurance market, among others. The Mobile-IT
Fair attracts professionals, people who are aware of why they came
and what a mobile application should look like. That’s particularly
valuable for us.
Artur Pęcak, Skill & Chill
This is our first time at the Trade Fair and we see our visit very positively. From the beginning, it was obvious that it was a good decision in terms of how it is organised, the stands, the very good
arrangements and accompanying events such as the Mobile Trends
Awards ceremony. We saw very many prospective clients who showed strong interest in cooperating with us. We definitely need such
event as the Mobile-IT Fair and we’ll certainly come back next year.
Camilla Pustułka, Pixel Legend
We’re very satisfied with our participation in the Mobile-IT Fair, both
its organisation and the interesting formula. Our ‘Past Guide’ application, which is modern and connected with Krakow, stirred up a
lot of interest among participants in the Fair, special guests and the
media. We’re glad that we were able to take part in an event that is
so important for the sector. We managed to establish interesting business relations. We were able to present our capabilities to a wide
circle of interested people.
Andrzej Ogonowski, SMSAPI
We’ve been to all the previous editions so far, and this one definitely
seems to be the best. We measure our satisfaction by the number
of business cards we’ve collected, and this year we’ve seen the greatest number of visitors. What’s important is that visitors know what
they’ve come here for and what to ask about. That’s why it’s ideal for
us to reach out to our target group. The third edition of the Mobile-IT
Fair confirms that this event has caught on. We need to be there to
present ourselves, so we’re glad that such an initiative takes place
here in Krakow. We appreciate the opportunity to have direct relations with clients.
Joanna Świerczyńska, PRONET
It’s our first time here at the Fair and it’s given us a positive impression. As a young business, we wanted to see how it worked, to test
out the marketing tool that the Fair is and to establish new contacts;
we were certainly able to do all of these. Any form of promoting novel solutions is valuable; that’s why events like Krakow’s Mobile-IT
Fair are needed. We offer solutions for image and document processing, and graphic design. It was an interesting idea to combine
the Fair with a Conference, whose participants can get to know and
use what exhibitors have to offer.
Łukasz Szot, NetRepublic
I’m at the Trade Fair for the first time. The mobile sector is developing rapidly and needs such a meeting place to exchange experiences and present new trends.
Michał Szpakowski, EET Europarts
We have accessories for mobile equipment, for active people and
uniquely designed speakers. The Mobile-IT Fair is a good place to
present your offer and to make new contacts. We gained a lot of
interest among both clients and partners, so I expect there will be
good feedback. Sector trade fairs are necessary in order to get to
know what offer the competition has, and to see what usually doesn’t get a lot of attention; for example, we’re looking at applications.
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Katarzyna Dobosz, eCard S.A.
We are at Mobile-IT for the first time and see it very positively. It
scores highly because of the huge turnout and the other companies
that attend it, as well as the lectures. Everything’s at the highest level. The stands are well arranged – clear and open. We didn’t expect
to see so many people here. We were able to make many interesting
new contacts.
Anna Christ Jurczak, domeny.pl
We are interested in establishing cooperation with businesses from
the IT sector and that’s why we’re here. The Trade Fair format appeals to me. Until now, such events have been arranged in Warsaw, so
it’s good that an alternative has arrived. It encourages the exchange
of information and experiences, and allows you to present your services.
Maciej Synoradzki, Trol Intermedia / 2ClickShop
We consider “mobile” to be the future and that’s why we’re here.
We consider it to be a very positive event– we like the stands and
their arrangement, and above all that we’ve made interesting new
business contacts. What’s important is that people were here with
a clear purpose.
ACCOMPANYING PROGRAM
A new feature, which interested exhibitors and visitors at this year’s
edition was the Career Zone. That was a special place for exhibitors, where they could leave job and internships offers. More than
20 companies were presenting almost 60 job offers for different positions, e.g. developers, testers, graphics designers or sales specialists.
WORKSHOPS
SEMINARS
CAREER
ZONE
During the Mobile-IT Trade Fair Show were held Workshops seminars, in which representatives of the companies exhibiting at the fair
and invited guests were presented interesting case studies.
In cooperation with the Foundation Malopolska Centre of Technology Transfer, were organized workshops directed mainly to young entrepreneurs and start-ups: “Ways of financing for development and
investment company – when and what kind of capital you choose.”
WORKSHOPS
Full schedule of accompanying programme.
WORKSHOPS SEMINARS
THURSDAY, 18.02.2016
10:30 – 11:00
Financing of business development at different stages of its development – from start-ups to listed companies.
Dorota Hubka-Wójcik, Foundation Malopolska Centre of Technology Transfer
11:00 – 11:30
Digital content, and mobile applications – legal aspect.
Prof. Dariusz Szostek, Kancelaria Szostek-Bar i Partnerzy
11:30 – 12:00
Rewarded ENGAGEMENT – a new style of communication in the world of mobile.
Tomasz Szulkowski, MoBehave
12:00 – 12:20 The use of Mobile Marketing Automation in mobile applications.
Bartosz Godek, SALESmanago
12:20 – 12:50 Rules of mobile application – important or only necessary? Why should you remember about it in the implementation of projects in the area of mobile.
Marcin Polit, Kancelaria Radcy Prawnego Marcin Polit
12:50 – 13:10
Applications beyond the mobile.
Jakub Kuczerepa, InVette
13:10 – 13:50
Drones changes the world – Drones show.
Michał Zawadzak, Avatar Store (www.swiatdronow.pl)
13:50 – 14:20 Pocket VR goggles and other gadgets for a few pounds. Streaming VR games for smartphones.
Dariusz Kowalski, OVRO
14:20 – 14:40
RF planning and optimization solutions for mobile technology.
Maciej Krzysiak, ATDI
14:40 – 15:10
Case study of implementation BLIK in Multikino.
Dariusz Mazurkiewicz, BLIK | Polski Standard Płatności
15:10 – 15:30
Virtual Reality Case Studies – how virtual reality can increase your sales.
Jan Filipowiak, Pixel Legend
FRIDAY, 19.02.2016
10:30 – 10:50 How to increase sales without reducing profit margin?
Wojciech Wrociński, Reklamowy Gadżet.
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10:50 – 11:10
11:10 – 11:35
11:35 – 12:00
12:00 – 12:20
12:20 – 12:40
12:40 – 13:00
13:00 – 13:20
13:20 – 13:40
13:40 – 14:00
14:00 – 14:20
14:20 – 14:40
14:40 – 15:00
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Multi-channel communication. Efficiently.
Andrzej Ogonowski, SMSAPI
Legal risks in advertising on mobile devices.
Prof. Dariusz Szostek & Damian Klimas, Kancelaria Szostek-Bar i Partnerzy
From virtual applications to the real money – how to earn money using the App Store Shoper.
Łukasz Szefler, Shoper
Is the Internet a dangerous?
Wojciech Ciesielski, Prospects Incubator
Offer creator as a tool for promotion of B2B.
Maciej Synoradzki, Trol Intermedia
The process of designing service design: the tools in practice.
Marcin Górka, Redexperts
IT solutions proposed by the TBA for the couriers.
Rafał Świder, TBA Express
Sales through the inspiration in the e-commerce.
Maciej Drzewiecki, 2ClickShop
Creating the customer base. How to start?
Łukasz Hardek, Freshmail
Ready for the Final? Case Study WOŚP.
Dominik Wartecki, SerwerSMS.pl
Superheroes mobility. What gadgets development and administrative gives you a true cloud computing?
Marcin Rudzki, Oktawave
Mobile marketing in practice.
Marcin Papiński, Infobip
MOBILE-IT 2016 WERE ATTENDED BY REPRESENTATIVES FROM COMPANIES:
2M System
3S Data Center S.A.
A&K Luxury Products
AB Koncept Sp. z o.o.
AB S.A.
Abakus Systemy Teleinformatyczne
ABB Polska
Acus
ADREAM Agencja Interaktywna
Advantage Austria
Agusia24.com
AK SMART GSM
Akademia Górniczo-Hutnicza w Krakowie
Akademia IT Sp. z o.o.
Akademia Sztuk Pięknych
AL Consulting
ALLcom Sp. z o.o.
Alma Market S.A.
ALPROM
Alternatywna
Amex Stationery Sp. z o.o.
ANCOM
APUS Komputerowe Systemy Zarządzania
AQUAFORM Inc. Sp. z o.o.
ARANCIA Sp. z o.o.
Arcania Sp. z o.o.
Aria
ArtP Capital S.A.
ART-TECH
ASKEN
Aspire
audioexpress.pl
BAME
Bank Zachodni WBK S.A.
BEHAP-BUD S.c.
BEST GROUP
BillBird S.A.
Biovico Sp. z o.o.
BNT Systems Sp. z o.o.
Bookone
Brat.pl
Capital Management
CashBill S.A.
CBC Film production
CDN Partner w Krakowie Sp. z o.o.
CDSC
CDW Partner
Certyfikaty SSL.pl
Code & Pepper
COMPENDIUM LEX – Biuro Europejskie
ComputerCenter
Comtel Group
Concrea
COPA-DATA Polska
Croo S.A.
CSI Sp. j.
CUBE ITG
Cyclad Sp. z o.o.
DataConsult Sp. z o.o.
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DFPK
DIPOL
DjaF
DLJM System
Domeny.pl
Dotpay SA
Drivix
EBV Elektronik
EDDIE EGER ARTUR
e-Doctor
Egarden24 Sp. z o.o.
Electrolux
ENCOM Sp. z o.o.
Ericpol
ERYNEK Sp. z o.o.
Esatech
ETIPRO
Etisoft Kraków S.c.
Evisoft Sp. z o.o.
EXEQ
Expert Krak Sp. z o.o.
Express Sp. z o.o. Sp. k.
Fabryka Magika
FHU HOLLEX TV SAT
Flayers
FlowParks
Foresight Sp. z o.o.
FORMOBILE Sp. z o.o.
Fotogen
FPD Sp. z o.o.
Front-End Masters
Future-Soft Sp. z o.o.
Geotronics
GG Company Sp. z o.o.
Glasmark Sp. z o.o.
GLOBE IT
Globtrak Polska
Grupa Hoteli WAM
Grupa NFD Sp. z o.o.
Grupa OXM
HB-Consulting
Hotel Belweder
Humeo Recruitment
Hussars.pl
HYDRODRY
iMad
IMS
Indexdata
Infopraca.pl
Innergo Systems Sp. z o.o.
Innov8on Sp. z o.o. Sp. k.
Innovations Asia
Insoft Sp. z o.o.
Instytut Francuski w Polsce
Interia
Interpages
IT Loft Park Tychy
it Works S.A.
ITA Tools Sp. z o.o.
iTaxi.pl Sp. z o.o.
IT-Factory
ITmatch
IVA GROUP Sp. z o.o.
Ivision.pl
J.A Gąska Sp.j.
Jantar Sp. z o.o.
Jazzy Innovations Sp. z o.o.
Jet Line
JM elektronik
Juwatrans Sp. z o.o.
KAJA – JAKUBASZEK Sp. j.
KAMS
Kancelaria audytu UX miasik.expert
Kegel-Błażusiak Sp. z o.o.
KGK Trade
KIC InnoEnergy
KiM Group
Kinnarps Polska
KIR S.A.
Komenda Miejska Policji w Krakowie
Konrad Chlipała Clickarts
Krakowskie Wypieki
Kramer Electronics
Krośnieńskie Centrum Informatyczne
Krosoft
KSM
KW GRUPA
LakiLak
LED-HURT
LetokApps
Level 152
LIFE IN MOBILE
Logomato Sp. z o.o.
LOJACK SA
Loycon systems
Making Waves
mamoko technologies Sp. z o.o.
Marketing Investment Group
MASCORT
Megastore.pl S.A.
Metalmedia.pl
MGGP S.A.
Międzynarodowy Operator Finansowy
Milenium.it
Millennium Bank
MLM MASTER Sp. z o.o. Sp. k.
Mobile Madness
Mobile-Tech S.c.
MON
Morele.net
Morgan Advertising
Multitech
Muzeum Historyczne Miasta Krakowa
Muzeum Manggha
MWS Sp. z o.o. Sp.k.
NAVIGATOR
NetArch Sp. z o.o.
Netigen Kluzowicz Sp.j.
NETPISTOLS Sp. z o.o.
NETREPUBLIC
Neuro Innovations Sp. z o.o.
NOVA
NVT
One Universe
Ośrodek Kultury Biblioteka Polskiej Piosenki
Over Cloud
P.H.U.P. CASPOL
Pango Polska Sp. z o.o.
PARTNER TELEKOM
PasIT
Paymento S.A.
Pegasystems
Perfect Hobby
Peter Brands Sp. z o.o.
PKN Orlen S.A.
PMICombera Sp. z o.o.
Poliman
Polkomtel Sp. z o.o.
Polska Grupa Zbrojeniowa S.A.
Polteron
POWER HOLDING Sp. z o.o.
Pracownia Register
Pramerica Życie TUiR S.A.
PreissNet
Prescient
PRESS-COMP
PRIME BIT STUDIO
Prisjakt Poland Sp. z o.o.
PROIDEA Sp. z o.o.
Promedia
Prometeusz
Prostobank Consulting
Quantum software S.A.
R14 info Sp. z o.o.
RAB-DOM
Railwaymen
Randstad Polska Sp. z o.o.
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Reallife.pl
Rednelo
RedWood Studio
RPM J. Jankowski, S. Siedlik Sp. j.
Rybexim Sp. z o.o. Sp. k.
S7
Sabaj System
Sarigato
Sastrion
Satysfakcja Sp. z o.o.
Schoeller Allibert
SEO Studio
Sepio S.c.
Sigma Connectivity Sp. z o.o.
Silvermedia
Simpleav
SIW ZNAK
SKK SYSTEMY KODÓW KRESKOWYCH
S.A.
Smart Creation Sp. z o.o.
Smart Technologies
Softeris
Softheron
Softnauts
Solidex S.A.
Soneta Sp. z o.o.
Spectra System Sp. z o.o.
Spotlab
Spozycjonowani.pl
Sprint S.A.
SQN
Starlight Management Group
studio a13
SUDE
supportdevs
SynerIT
Syriusz
Śląskie Techniczne Zakłady Naukowe
w Katowicach
Talixo
Tango
Targi Kielce
Tax Consilium
Tech2Market Sp. z o.o.
TECHMO Sp. z o.o.
Telsar Sp. z o.o.
Termo-Mar
Termo-Vac
Testuj.pl
The Nets
TiO interactive
TVN
UNITY-T
Uniwersytet Pedagogiczny w Krakowie
Urząd Marszałkowski Województwa
Małopolskiego
Urząd Miasta Biała Podlaska
Urząd Miasta Krakowa
USBMIS Polska Sp. z o.o.
Veracomp
Versatilex Sp. z o.o.
Vital P.P.H.U
VIVE Transport
VProjekt
WAWEL S.A.
WDGroup
We Can
WearCo (Answear.com)
Webumbrella Sp. z o.o.
Wirtualny Dom
Witchraft Studios
Wojewódzka Biblioteka Publiczna
w Krakowie
Yellowpoint.pl
Yosi.pl
YSBM Group Sp. z o.o.
Zentis Polska Sp. z o.o.
ZUE S.A.
MOBILE TRENDS CONFERENCE 2016
The fifth edition of the Mobile Trends Conference, was held on the 17-19th of February 2016. The largest conference
in Poland dedicated to mobile technologies and techniques is three days event full of knowledge, new solutions and
inspirations, during which there have been over 30 lectures. The best Polish and foreigner speakers, the top IT companies, which represented an excellent opportunity for networking. The conference was attended by 1,200 people.
On 18th of February was held Mobile Trends Awards Gala where awarded the best mobile projects of 2015.
Business Day – 17th February
8.00 – 9.00
9.00 – 9.15
9.15 – 9.45
9.50 – 10.20
10.20 – 11.00
11.00 – 11.30
11.35 – 12.05
12.10 – 12.40
12.40 – 13.40
13.40 – 14.10
14.15 – 14.45
14.50 – 15.20
15.20 – 15.50
15.50 – 16.20
16.25 – 16.55
17.00 – 17.30
17.30 – 17.45
registration
Inauguration
Krystian Kolondra – Mobile ecosystems, it future and interactions.
Adrian Kielich – Mobile on both sides of the Oder river.
Coffee break
Łukasz Kuc – Success in Polish mobile (IKO case study).
Anna Gruszka, Norbert Mazur – How many taps you need to order a pizza?
Monika Mikowska – Future of mobile apps.
Lunch break
Artur Brzyski – Enterprise Mobile Apps. This is only a top of the iceberg!
Michał Giera – Davy Jones and his smartphone, piracy in the mobile market.
Paweł Jakub Dawidek – Managing sensitive data in applications – mobile platforms security analysis.
Coffee break
Magdalena Grochala, Łukasz Majewski – Why do I need another application!?
Przemysław Frączek – 3 expensive mistakes when creating mobile apps for business.
Vera Pershina – From booking to itinerary planning and sharing – how mobile travel apps are changing the tourism market.
Closing words
Inspiration Day – 18th February
8.00 – 9.00
9.00 – 9.15
9.15 – 9.45
9.50 – 10.20
10.20 – 11.00
11.00 – 11.30
11.35 – 12.05
12.10 – 12.40
12.40 – 13.40
13.40 – 13.50
13.50 – 14.00
14.00 – 14.10
14.10 – 14.20
14.20 – 14.30
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registration
Inauguration
Maciej Budzich – Digital Influencer – how to pinpoint, verify and start working with opinion leaders.
Adam Kornacki – Electronics or mechanics? What do we use more often while traveling by car.
Coffee break
Paweł Sala – Work life balance – How to live effectively.
Robert Rachwał – What a boy dreams about on a snowy, December day – a story of passion.
Olga Kozierowska – To live like cat and dog. What we should know about each other in our workplace.
Lunch break
Piotr Koźniewski – What more with that mobile? The Google Tango Adventure. Case study.
Kamil Stanuch – Connect the dots. What mobile apps tell us about smartphone users. Case study.
Robert Stolarczyk – Studies maps of heat as a way to optimize the conversion of a mobile page – case study.
Grzegorz Jachowicz – Case study of effective and contextually matching campaign in applications Gazeta.pl group.
Monika Mikowska – How the application for PSMM was not created?
14.30 – 15.00
15.00 – 15.30
15.30 – 16.00
16.05 – 16.35
16.40 – 16.50
16.50 – 17.00
19.00 – 21.00
21.00 – 01.00
Barbara Ostrowska – Spare parts for Smith – 3D printing in medicine.
Coffee break
Michał Kracik – Extreme Design and the smallest spacecraft.
Marcin Piątkowski – JIVR | Story. From novice to industry trendsetter.
START-UP – Mobile Trends Awards.
Closing words
Gala MTA
Networking party!
Development Day – 19th February
(lectures in English)
9.00 – 9.30
9.30 – 9.45
9.45 – 10.15
10.20 – 10.50
10.50 – 11.30
11.30 – 12.00
12.05 – 12.35
12.40 – 13.10
13.10 – 14.10
14.10 – 14.40
14.45 – 15.15
15.20 – 15.50
15.50 – 16.15
16.15 – 16.45
16.50 – 17.20
registration
Inauguration
Karol Kalisz, Vitaliy Rudnytskiy – Mobile in IoT Context ? Mobile Applications in “Industry 4.0”.
Marek Serafin – The Internet of Hacked Things.
Coffee break
Matteo Crippa – ResearchKit – an open source framework by Apple for medical research.
Paweł Dudek – Behavior Driven Development.
Marcos Placona – Contextual communications and why you should care.
Lunch break
Konrad Dzwinel – Web app development in 2016.
Boydlee Pollentine – Not So Risky Business – Creating Effective MVP’s.
Dario Incalza – Mobile application security, is it worth the risk?
Coffee break
Krzysztof Ścira – REAL testing of hybrid mobile apps.
Alexander Shitikov – Cross Platform Mobile Development.
Business Logic for mobile applications.
17.25 – 17.55
Anton Sakharov – The risks you take when develop cross-platform apps using HTML5.
17.55 – 18.10
Closing words
22.00 – Official After party in CHOICE club ul. Floriańska 15 – check more
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WROTE ABOUT US
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SPONSORS & PATRONAGES
Organizers:
Strategic Partner:
Honorary Patronage:
Prezydent
Miasta Kraków
Jacek Majchrowski
Patronage:
Marszałek Województwa
Małopolskiego Jacek Krupa
Main Sponsor:
Sponsors:
Media Patronage:
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Polska Agencja Rozwoju
Przedsiębiorczości
Ministerstwo Rozwoju