National Defence Team

Transcription

National Defence Team
MEDIA KIT
REACH
and the
DND
National Defence Team
DEMOGRAPHICS
ADVERTISE IN
16
7 CANADIAN FORCES NEWSPAPERS
LOCATED ACROSS CANADA
representing the three CF elements: Army, Air Force & Navy
Canadian Forces
COMMUNITY PROFILE
Members of the CF and the Department
of National Defence are powerful
consumer groups.
The National Defence Team
Regular Force
64 000
Primary Reserve
34 500
Supplementary Reserve, Cadet Instructors
Cadre and the Canadian Rangers
41 100
DND Public Servants
26 600
Total : 166 200
Regular Force
DND
38%
Public
Servants
16%
Primary
Reserve
21%
Supp. Reserve,
Cadet Inst.
and Rangers
25%
*Data as of 2008
Statistics on the Canadian Forces members (Regular Force)
Average age
35
Married or common-law
62%
Married or common-law, with children
Reach this unique market
with only
1 point of contact!
Number of families
41%
39 300
Average number of children
1.99
*Average income of officers
$81 300
*Average income of non-commissioned members
$55 600
* Based on average rank Captain/Corporal
Stats are based on information provided by Director General
Military Personnel and are current as of July 2008.
CANADIAN FORCES NEWSPAPERS
melissa.atkinson@forces.gc.ca
OUR NEWSPAPERS
Adsum
VALCARTIER GARRISON
Québec, QC
The Courier
4 WING COLD LAKE
Cold Lake, AB
The Post Gazette
CFB GAGETOWN
Oromocto, NB
The Aurora
14 WING GREENWOOD
Greenwood, NS
Lookout
Borden Citizen
8 WING TRENTON
Trenton, ON
North Bay Shield
Petawawa Post
CBF ESQUIMALT
Victoria, BC
22 WING NORTH BAY
North Bay, ON
Servir
The Shilo Stag
ST-JEAN AND MONTREAL
GARRISONS, QC
Contact
CFB BORDEN
Borden, ON
CFB SHILO
Shilo, MB
CFB PETAWAWA
Petawawa, ON
Totem Times
19 WING COMOX
Comox, BC
New!
PLUS
(NDHQ)
Ottawa Guard
of Honour
Trident
CFB HALIFAX
Halifax, NS
Le Vortex
3 WING BAGOTVILLE
Bagotville, QC
CANADIAN FORCES NEWSPAPERS
The Voxair
17 WING WINNIPEG
Winnipeg, MB
The Western Sentinel
CFB EDMONTON
Edmonton, AB
melissa.atkinson@forces.gc.ca
www.cfpsa.com/en/psp/newspapers
DISTRIBUTION
LEGEND
Navy
Air Force
Army
Element (Navy, Air Force, Army)
YUKON
1
NORTHWEST
TERRITORIES
Location
19 WING
COMOX
NUNAVUT
BRITISH
COLUMBIA
Totem Times
Name
Every two weeks
Frequency
LABRADOR
Cold Lake
Edmonton
1
Victoria/Esquimalt
4
3
Courtenay/Comox
SASKATCHEWAN
NEWFOUNDLAND
2
QUEBEC
17
1
19 WING
COMOX
Totem Times
Shilo
5
New
Ottawa
Guard of
Honour
PRINCE
EDWARD
ISLAND
12
6
NEW
BRUNSWICK
Bagotville
Winnipeg
Guard of Honour - Garde d'honneur - Guard of Honour - 12 Jul 2012 - Page #1
Page 1 of 1
Quebec City
17
Montreal/Saint.Jean
Ottawa NDHQ
North Bay Petawawa
9
10
7
11
13
14 Oromocto 16COTIA
Greenwood VA S Halifax
NO
15
Trenton
Borden
8
Every two weeks
Every two weeks
2
7
12
CFB
ESQUIMALT
3
CFB
EDMONTON
4
4 WING
COLD LAKE
http://guardofhonour.newspaperdirect.com/epaper/services/OnlinePrintHandler.ashx?issu... 2012-08-14
5
CFB
SHILO
6
17 WING
WINNIPEG
Lookout
The Western Sentinel
The Courier
The Shilo Stag
The Voxair
Weekly
Every two weeks
Weekly
Every two weeks
Every two weeks
CFB
BORDEN
8
8 WING
TRENTON
9
CFB
PETAWAWA
10
22 WING
NORTH BAY
11
ST-JEAN AND
MONTREAL GARRISONS
Borden Citizen
Contact
Petawawa Post
North Bay Shield
Servir
Weekly
Weekly
Weekly
Monthly
Every two weeks
3 WING
BAGOTVILLE
13
VALCARTIER
GARRISON
14
CFB
GAGETOWN
15
CFB
HALIFAX
16
14 WING
GREENWOOD
Le Vortex
Adsum
The Post Gazette
Trident
The Aurora
Monthly
Every two weeks
Weekly
Every two weeks
Weekly
CANADIAN FORCES NEWSPAPERS
Distribution = 95,000
melissa.atkinson@forces.gc.ca
ADVERTISING RATES
Sample rates for one ad in
all 17 newspapers inclusive.
Please contact us to create a specific
advertising package to suit your needs!
FULL COLOUR
BLACK & WHITE
Full page
$25,200
Full page
$20,350
1/2 page
$14,100
1/2 page
$10,200
1/4 page
$8,200
1/4 page
$5,090
1/8 page
$5,800
1/8 page
$2,600
Melissa Atkinson
CFB Esquimalt
250-363-3372
melissa.atkinson@forces.gc.ca
* Prices are subject to change and do not include taxes. Call to confirm exact pricing.
CANADIAN FORCES NEWSPAPERS
melissa.atkinson@forces.gc.ca