Plug Into Travel Michigan`s New PR Efforts

Plug Into Travel Michigan's
New PR Efforts
March 26, 2012
Who are we?
Michelle Begnoche,
MEDC
Erin Burden,
Weber Shandwick
Jacquie Goetz,
Weber Shandwick
Travel Michigan
Pure Michigan Tourism Update
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Travel news from the MEDC to those in
the tourism and hospitality industry
9,100+ subscribers
Sent out every Wednesday
Editor: Michelle Begnoche
(begnochem@michigan.org)
Pure Michigan eNewsletter
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News, features, upcoming events
450,000+ subscribers
Send 2nd and 4th Thursday of the month
Editor: Robin Peebles (peeblesr@michigan.org)
Pure Michigan Featured Deals
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10 featured deals
255,000+ subscribers
Send 1st Thursday of the month
Editor: Robin Peebles (peeblesr@michigan.org)
Pure Michigan Fall Color Report
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Weekly fall color updates
173,000+ subscribers
Sent weekly during peak fall color season
Editor: Robin Peebles (peeblesr@michigan.org)
Travel Michigan Radio Show
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WJR 760 AM – Detroit
WKMI 1360 AM – Kalamazoo
WJIM 1240 AM – Lansing
WJRW 1340 AM – Grand Rapids
WBCH 1220 AM - Hasting
Travel Michigan Radio Show
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WTVB 1590 AM in Coldwater
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WNEM 1250 AM in Saginaw
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WHTC 1450 AM in Holland
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WTCM 103.5 FM in Traverse City
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WGHN 92.1 FM in Grand Haven
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WLBY 1290 AM in Ann Arbor
Telling Michigan’s Story
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Michigan Travel Ideas
Hard copy can be ordered free from michigan.org
Digital copy available for download
MEDC contact: Robin Peebles (peeblesr@michigan.org)
Pure Michigan Logo Request
Major PR Events in 2012
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Senior PGA Championship at Harbor Shores – Week of May 21st
Detroit Grand Prix – June 1-3
U.S. Senior Open – July 9-15
Grand Hotel 125th Anniversary – Weekend of July 13th
Pure Michigan 400 – August 19
Navy Week/War of 1812 Celebration – September 2012
Pure Michigan Needs You!
Weber Shandwick
Who is Weber Shandwick?
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Global public relations and communications
agency
128 offices in 78 markets, 2,400 practitioners
worldwide
Dedicated 20-person Travel & Lifestyle
practice based in New York City
50-person office in Birmingham, MI, with
employees representing six counties and
1,500 years of Pure Michigan living
Part of McCann Worldgroup; sister agency to
McCann Erickson, MRM and Universal
McCann
Our Work For Travel Michigan
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Gain coverage for Michigan in national/far-reaching
media outlets, as well as drive markets
– Broadcast
– Print
– Online
Showcase 4 season offerings
Highlight vertical markets
Top Line Tactics in 2012
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Out-of-state editorial appointments
– Cleveland
– Dallas
Creative mailer
Mario Batali’s “Made in Michigan” media day
(June 28)
“Michigan Day” in Chicago
Condé Nast Publishing cooking demos / media
engagement in New York City
Group Press Trips
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World Ice and Snow Sailing
Championship/UP Winter – February 21-25
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Get to Know the REAL Detroit – May 3-6
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Epicurean Michigan – June 27 – July 1 (in
conjunction with Mario Batali Media Day)
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America’s Perfect Summer – July 12-15
{TBC} (in conjunction with Grand Hotel’s
125th Anniversary)
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Up in Michigan: Ernest Hemingway –
September/October
Golf Press Trips
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Senior PGA Championship
May 22-27
• Grand Rapids/Tullymore
June 3-6
• U.S. Senior Open/Pro-Am
July 9-15
• Gaylord (Golf Road Warriors) A Position
July 29-August 3
Individual Press Trips
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Specialized itineraries for media to
“tailor their own tour”
Completed in 2012
– New York Daily News
– NPR / Public Radio International
In planning:
– Kayleigh Kulp (Food + Wine, LA
Times)
– Saveur
Social Media
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Manage Pure Michigan communities on Facebook,
Twitter, Flickr and YouTube
Manage Pure Michigan Car Connect Facebook and
Twitter profiles
Content Creation
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Generate content for Pure Michigan
Connect Blog
Organize and facilitate live web chats
Video storytelling
Choose Your Own Michigan Adventure
Team Integration
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Weber Shandwick NY and MI teams working closely together
– Integrated traditional and social media relations
McCann Worldgroup Integration:
– Working with our colleagues at McCann Erickson, MRM and Universal
McCann to ensure seamless Pure Michigan messaging and reach
MEDC PR Contacts
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Dave Lorenz (lorenzd@michigan.org)
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Michelle Begnoche (begnochem@michigan.org)
Weber Shandwick Contacts
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Jacquie Goetz (jgoetz@webershandwick.com)
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Erin Burden (eburden@webershandwick.com)
Questions?