Lisa Swarbrick

Lisa Swarbrick
Visual Thinker
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Contact: Email: lswarbrick@maincaptiva.com
Biography: Lisa Swarbrick is a visual ethnographer and
photographer with Main Captiva, LLC. (MCL) who has honed
her craft by combining an ethnographic understanding of
corporate culture and a uniquely visual product, The Leader’s
Lens™, to impact corporate learnings on the industrial,
organizational, and individual leadership levels.
As a global citizen who has lived and worked in Europe and the
United States, Lisa has participated in an international field school
sponsored by National Geographic Magazine and has published works in
Smithsonian Magazine and major U.S. and Kuwait newspapers. Her fresh
ethnographic perspective utilizes immersive qualitative research and branding and
has resulted in innovative strategic developments for B2B and B2C clients including:
Agility Logistics, Dow Chemical Company, EQUATE Petrochemical, and Tetra Pak.
Lisa’s analysis of marketplace and organizational opportunities enables clients to
see the ‘outsider’ perspective of their industries and make actionable her research
recommendations.
Lisa’s skill as a photographer enables the vision of MCL’s innovative offerings, The
Leader’s Lens™, SellF-Image™, and Team Up™ processes that encourage
individuals and teams to reflect on the uniquely visual qualities defining their
legacies. Rather than written descriptions of what individuals hope their legacies will
be, Lisa helps them to create visuals of those legacies through the photographic
process.
Lisa earned her Master’s Degree from the University of Chicago in Anthropology and
holds a B.S. in Visual Communication with a specialization in photojournalism and a
B.A. in French from Ohio University. She has showcased her photographic work
around the globe from Cape Town, South Africa; Kuwait City, Kuwait; Kuala Lumpur,
Malaysia; New Delhi, India; Lund, Sweden; Moscow, Russia; Shanghai, China; to
farther afield. She has received awards from the Smithsonian Magazine,
International Photo Exhibition, and the Barrington Area Arts Council. Lisa currently
serves on the board of Junior Achievement of Chicago. She also serves as cocurator of the Barrington Area Library Arts Advisory Committee and teaches
photography at Harper College in Illinois.