magazine

magazine
2012.No.335
09+10
Optimus G Key Features
CPU_Quad Core 1.5GHz
Design Masterpiece_Zerogap Touch (NO ITO FILM)
Battery Capacity_2,100mAh / Li-Polymer
Camera_Main 13MP AF And Much More
16
Contents
Chairman Message
Thank you for your efforts.
Our inability to lead the markets will lead to our customers and potential
03 Chairman Message
"Calls for Market Dominance"
workers sidelining us and we will be reduced to a mediocre company.
04 Focus 1
System of Rewards & Market Leadership
and making preparations towards the future in order to lead the markets.
05 Focus 2
LG HR Conference: On HR Corporate Direction
06 Focus 3
World Title of 1 Billion in LCD Module Production
07 Focus 4
Korea's Largest Low-E Glass Plant Completes Construction
LG has been working towards changes in the way it holds its businesses
Calls
for
Market
Dominance
But due to the fact that most of these were not put into action, most of
our businesses were not able to raise the bar and remained at the second of
third position.
To deal with this grave issue, our CEOs held debates on related solutions.
Before discussing concrete action plans, I would like to emphasize on
three points that are mandatory to market leadership.
Firstly, each business division must lead the markets with excellent products
based on the customer’
s perspective.
08 Corporate News
Latest LG News
20
10 LG WAY
Put Forward Potential Customer Values
Part 1 Chapter 5 :
Move People's Hearts and There Will Be Results
A Corporate Culture That Stresses on Caring and Listening
12
12 SPECIAL REPORT
LG Optimus G Unveiled
LG Main Affiliates
Holding Company
LG Corp.
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-3773-2170
Electronics
LG Electronics
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-3777-3368
LG Display
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-3777-1114
LG Innotek
Seoul Square 20F,
Namdaemunno-5ga,
Jung-gu, Seoul
Tel. 82-2-3777-1114
LG Siltron
164-2 Simi-dong, Gumi-si,
Gyeongsangbuk-do
Tel. 82-54-470-8499
Lusem
National 4th Complex,
Gupo-dong,
Gumi-si, Gyeongsangbukdo
Tel. 82-54-470-0900
Coca-Cola Beverage
Company
92, LG Gwanghwamun
building,
Sinmunno-2ga, Jongnogu, Seoul
Tel. 82-2-3773-1114
LG Hausys
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-80-005-4000
LG Life Sciences
92, LG Gwanghwamun
building,
Sinmunno-2ga, Jongnogu, Seoul
Tel. 82-2-3773-1114
LG MMA
1445-3 Seocho-dong,
Seocho-gu, Seoul
Tel. 82-2-3770-1201
Telecommunications
and Services
LG U+
827, Namdaemunno,
Jung-gu, Seoul, Korea
Tel. 82-2-2005-7114
Dacom Crossing
Chemicals
65-228 LG U+ building,
Yongsan-gu Hangangno,
Seoul
Tel. 82-070-7588-2000
LG Chem
LG CNS
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-3773-3589
LG Household & Health
Care
92, LG Gwanghwamun
building,
Sinmunno-2ga, Jongnogu, Seoul
Tel. 82-2-3773-3264
10-1 Hoehyun-dong, 2-ga,
Jung-gu, Seoul
Tel. 82-2-6363-5000
LG N-Sys
275 Gongdeok2-dong,
Mapo-gu, Seoul
Tel. 82-2-3773-1114
V-ENS
236-1 Hyosung-dong,
Kyeyang-gu, Incheon
Tel. 82-32-540-5500
SERVEONE
16 INTERVIEW
Proud to be the Face of Whisen
92, LG Gwanghwamun
building,
Sinmunno-2ga, Jongnogu, Seoul
Tel. 82-2-3773-1114
18 HERE IS LG
Oppa SNU - LG Style
20 Global Offices
Demonstrating True Care for Health in Kazakhstan
22 Biz Trend
Struggling Facebook : A New Wave in SNS Markets?
GIIR
275 Gongdeok2-dong,
Mapo-gu, Seoul
Tel. 82-2-705-2600
Our leaders will now be evaluated on their‘market leadership’qualities.
Secondly, each of us should focus on‘customer value’to fasten the LG attitude towards work.
I call for an expansion of management based on accountability and allocation of authority while any task unrelated to customer values should be dismissed.
Conferences and meetings must be cut down, to be held only when indispensable,
be put into direct action.
Lastly, let us put in place a system of compensation competitiveness, a quality
associated with leading companies.
We must not allow any more of our employees leaving the company due
LG Solar Energy
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-6363-6608
It is imperative to make the utmost preparations for the creation of such
products.
And directions which have been heavily discussed and agree upon should
LG International
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-3777-1114
At the September Executives Seminar,
LG Chairman Bon Moo Koo urges for
fundamental changes to tackle corporate issues at hand.
25 NEW PRODUCT
Introducing the Optimus Vu:Ⅱ
to disappointment with the company or due to lack of right conditions and
the inability to acquire a competent workforce.
In addition, results related to market leadership should be rightfully
acknowledged and awarded accordingly.
HS Ad
275 Gongdeok2-dong,
Mapo-gu, Seoul
Tel. 82-2-705-2700
26 EDITORIAL Office
We need to changes the base of our structure and the way we work
L. Best
in order to become a leading company in the markets and to set a bar
117 Nonhyeon-dong,
Gangnam-gu, Seoul
Tel. 82-2-6910-7910
that our competition cannot easily overtake.
We must unite and execute our plans meticulously, more so than
LG Management
Development Institute
: Economic Research
Institute
ever before.
From now on, I will look closely to see if plans are being put into
20 Yeouido-dong,
Yeongdeungpo-gu, Seoul
Tel. 82-2-3777-1114
action.
LG Management
Development Institute
: Academy
165 Haeweol-ri, Majangmyun, Ichun, Kyunggi-do
Tel. 82-31-630-6114
LG Sports
Jamsil Station,10 Jamsil 1dong, Songpa-gu, Seoul
Tel. 82-2-3777-1114
My fellow executives!
If a certain division is lacking in the leader’
s strength alone, we
will come together to resolve the problem by joining forces.
LG Bi-Monthly Edition LG NEWS 2012.9+10 No.336
When notifying LG NEWS of an address change, please include the CODE
NUMBER that appears on the LG NEWS envelope.
To speed up changing your address, Please email to annakim@lgcc.co.kr,
call. 82-2-3773-0215 or fax. 82-2-3773-0505 / Editorial Office LG
Communications (Kyung Deok Kim, Kyung A Kim, Anna Kim / Editorial
design Lucksway / Date registered 30 February 1982
I urge you to utilize what I have shared today as the groundwork for business and towards managing the organization and
to ensure change in the work field.
Thank you.
Focus 1
Focus 2
System of Rewards &
Market Leadership
LG HR Conference:
On HR Corporate Direction
LG Chairman Bon Moo Koo reiterates a new approach to
work and a new standard of evaluation at the LG Executives
Seminar and the CEO meeting. A closer look at key points of
the events.
This year at the LG HR Conference, the underlying theme was the LG Way and fostering the next generation of
LG leaders and businessmen. A brief sketch on events and highlight on some engaging words from speakers.
"A system of management based on accountability &
allocation of authority"
"Evaluation of top management on the basis market leadership"
Top management at the HR Conference pensive on future HR direction for the company.
At the LG Executives Seminar held on the 26th of September,
Chairman Bon Moo Koo delivered a speech meant to drive home
the importance of market dominance.
With top management and CEOs from each of LG's business
Key words for the day ranged from rewards to performance
evaluation based on results.
He concluded that the leading management will now be
strictly assessed on their market leadership capabilities.
HR management and 800 or so LG employees packed into the
LG, distinguished professors from Waseda University lectured on
Gonjiam resort to attend the LG HR Conference which was held
the labor market in Japan.
under the theme of the LG Way and fostering the growth of the
next generation LG leaders and businessmen.
In the afternoon hours, each affiliate company shared their
own success stories related to corporate culture. Companies such
divisions in attendance, Chairman Koo emphasized on outstand-
On another note, Chairman Bon Moo Koo attended the CEO
Chairman Koo delivered a speech emphasizing on acquiring
as LG U+ presented on how minor differences and empathy
ing business items, appropriate compensation and rewards
workshop on the 14th of September with CEOs of the LG affili-
the best to form LG's workforce and to rid ourselves of an inflexi-
brought about a top telecommunications organization. LG
towards employees and concentrating on creation of customer
ates in order to hold discussions on how to evolve as a market
ble approach while urging the management to ensure a great
Electronics' CEM division shared on innovation while LG
values, efforts coming from each individual making up the corpo-
leading company.
workplace.
International went to talk about sharing vision and strong
rate family.
Earlier, at this seminar, Chairman Koo stressed on outstanding
products for the customer, a system of rewards, establishing LG's
own work approach directed towards each employee contributing
to customer value creation.
Chairman Koo acknowledged that LG had tried to cope with
LG will direct all its energy to execute a system of management based on responsibility
The company will forge alliances with its affiliates to lead
global markets, especially in relation to its OLED TV and Display.
In order to achieve this, LG will put into action a standard of
evaluation based strictly on results.
market change by setting new businesses and preparations for the
LG will strive to recruit the very best and work towards uplift-
future but the truth is that most businesses failed to lead the mar-
ing the morale of its employees by ensuring a system of compen-
kets.
sation and rewards.
2012.9+10
Byeong Nam Lee, Head of the LG Academy marked the open-
empowerment in order to form a creative organization.
ing of the conference through an opening speech pointing out
Most of the debate and talk was not about the formation of
that the HR must work to ensure that LG's employees direct their
an ideal organization but intense debates on the role of HR in aid-
thoughts towards creating values for their customers.
ing the growth of employees bent on creating customer values.
Suk Cha, Vice Chairman and CEO of LG Household & Health
On this day, employees and CEOs alike gathered to reach a con-
Care "LG Group's favorite term has to be 'love'. If you look at its
clusion on concrete steps towards HR, steps that will translate to
commercials, it's all about love. It is time for a change in expres-
business performance. Such debate will no doubt prove to be a
sion. This feeling should go out to our consumers."
pillar for LG's success as a market leader.
Other than speeches and lectures from the management at
LGNEWS
04.05
Focus 3
Focus 4
World Title of 1 Billion in
LCD Module Production
Korea's Largest Low-E Glass Plant
Completes Construction
17 years into mass production, LG Display sets a new record with 1 billion units of LCD modules.
Some of the factors that led to the company's success.
LG Hausys plans to lead a culture of green residence to improve energy consumption efficiency
and this new plant strives to do just that.
Photo op commemorating a historical record of 1 billion units of LCD module product by the people behind the stellar numbers.
At the inauguration of the LG Hausys Low-E glass plant, a plant that seeks to change low-E glass supply in the markets.
LG Display is no stranger to the title of the world's first. This time
through strengthening its competiveness and through offering the
LG Hausys finished construction on its Low-E glass plant and is in
low-E glass in industrial buildings as well as residential apartments
around it hit a record 1 billion LCD module unit sales, constantly
best in customer values. The AH-IPS technology adopted for the
the process of actively seeking a culture of green habitation
and residences to reduce energy consumption is on a rise.
amazing with its record production.
mobile which is subtle to the touch, its FPR 3D technology etc are
through minimizing energy consumption in buildings through the
some of its
supply of Low-E glass.
A Strong Base for Close Contact with Customers
Joern Hesselbach as well as Myeong Ho Han, CEO of LG Hausys
A number of factors are attributed to this record since the
company has been consistently investing in the apt moments
while striving to maintain its supply channel and distinguished
technology. Steady supply channels have made close contact with
customers possible.
On the day of the completion ceremony, Interpane's CEO
Constantly looking towards moving the hearts of its customers, LG Display has set up factories in not only Paju and Gumi
city but in Mexico, Europe, China and even in Poland to ensure
Timely Investments for Securing Stable Supply Channels
close proximity with its consumers.
were present along with 300 or so persons to inaugurate the ceremony.
Spread out over an area of 16,000m2, the plant holds a
270m production line and the ability to produce diverse residential
and industrial low-E glass.
LG Display has been focused on the right investments in
preparations for the future. Considering the fact that the LCD
Since its LCD module production began in 1995, the company has
LG Hausys has invested KRW 100 billion since 2010 and com-
business required a year or two worth of intense preparations and
put a mark in production, an accomplishment that comes 17 years
pleted the construction of a low-E glass plant, creating enough
investments, the company has proven its ability to look into the
into its mass production. CEO of LG Display, Sang Beom Han
supply to change the Korean market dependency on exported
future and make the right judgment call.
sums it up, "LG Display will continue to create history in the LCD
products.
division and will not stop in its efforts to become the world's highDifferentiated Technology through Continuous Research
est profit making display company."
LG Display has tried to retain differentiated technology
2012.9+10
LGNEWS
However, in the case of high rise buildings and new buildings,
foreign products which have adopted excellent coating technology as well as heat resistance while maintaining great quality are
widely used.
LG Hausys will supply nine high quality low-E glass and in
keeping with market demands, the company will further supply
various new products to change the domestic market dependency
on foreign products.
In keeping with the demands of construction firms and consumers after new regulations energy levels related to windfowns,
the use of low-E glass is becoming more widespread.
According to Myeong Ho Han, CEO of LG Hausys, "LG Hausys
is strengthening its glass distribution channels and by concentrat-
As shortage in electricity and energy persist, the issue of mini-
ing on R&D, our company will work towards creating the next
mizing energy spent in buildings which accounts for 25% of total
generation coating glass and reach annual revenues of KRW 28
energy consumption is gaining importance and thus the usage of
billion by 2015.
06.07
Corporate News
LG Washing
Machines Receive
Rave Reviews
in Europe
Latest L Style series, the Optimus L9
released in U.S. markets.
LG Optimus L9 Launched
in North American Markets
LG Life Sciences & Sanofi Partner
on Diabetes Drug Sales
LG Elecctronics launched its Optimus L9 in North
On the 8th of October, LG Life Sciences and world
American markets via T Mobile, the American
renowned healthcare company Sanofi announced
telecommunications company. To a consumer market
their partnership in relation to sale of Zemiglo, the
which is concerned with design, this model is the lat-
diabetes drug recently released by LG Life Sciences.
est addition to the L Style series which include the
Through this partnership, LG Life Sciences seeks to
Optimus L7, Optimus L5, Optimus L3 which received
focus on sales in the Korean markets. Zemiglo, a dia-
good reviews in global markets. This model offers the
betes drug developed for the first time in Korea
Android 4.0 Ice-cream sandwich OS, a bright and
reduces side effects such as weight gain or low sugar
clear display in addition to the Q Translator which
levels and the usual 50 mg intake of the drug once
scans and translates texts.
per day is possible regardless of weak kidney func-
LG CNS Enters
European Solar
Energy Markets
Zemiglo, the diabetes drug developed by LG Life Sciences to be sold in
partnership with healthcare company
Sanofi.
tions.
LG Electronics Opens First Direct
Service Center in Brazil
LG drum washing machine selected best consumer product by Altroconsumo and
Rad&Ron.
LG Electronics was recognized in Italy
LG Electronics opens the first direct
management consumer service center in Brazil Sao Paulo, a facility spanning 600m.
LG CNS solar energy facility set up in Bulgaria
seeks to provide green energy to numerous
households in the region.
On the 1st of October in Sao Paulo, LG Electronics
First Smartphone in
Middle-East Markets
opened the first direct service center in Brazil.
LG Electronics launched its Optimus True HD LTE
LG CNS successfully entered the solar
This latest center aims at providing regular exchange
smartphone in Saudi Arabia and will move on to
energy markets in Europe. The com-
of information related to technology and compo-
other Middle-East regions. This is the first time an
pany set up a 21.3MW solar energy
nents within the shortest span and at a reasonable
LTE smartphone has been released in the Middle-East
development system in Yambol,
LG Optimus True HD LTE smartphone, the first smartphone to be
released in Middle-East region.
Valchin, Skobelevo, Smolnik, a total
price with the purpose of serving its customers with
markets. Through this latest launch, LG Electronics
and Sweden for its drum washing
service within a day. Last year, the company set up
will continue to expand its LTE supply in markets
machine technology.
the largest joint customer maintenance call center in
including South Korea, Asia, North America, Europe
started operations. This project is
According to Altroconsumo, an
Brazil and is currently will serviced through 500 or so
and now the Middle-East. In particular, the supply of
worth EUR 44 million with LG CNS in
Italian consumer organization, LG's
LG employees.
LTE smartphones is expected to peak due to increase
charge of setting up the facility, pur-
in purchasing power in the markets.
chasing materials and overviewing
drum washing machine topped prod-
of four regions in Bulgaria and kick
construction. A 20MW solar energy
uct reviews making it a three times
half of last year.
LGI Constructs IT Center in
Turkmenistan
The product received the Ottimo
LG International constructed an IT Center at the
grade as the best product. For its
energy consumption and washing
consecutive winner since the latter
facility holds the capacity to supply
7,500 household annually while
famous National University of Oil and Gas in
LG Display Awarded Industrial
Contribution Award,
Innovation Award
Turkmenistan, and is set to further drive its ongoing
At the Chinese Digital TV Forum held in Beijing, LG
The company holds differentiated
local projects forward. On September 1, LGI held an
Display was awarded the industrial contribution
technology competitiveness, offering
unveiling ceremony for IT Center at National
award while its FPR 3D Panel received the innovation
total solutions from purchase to
University of Oil and Gas in Ashgabat. LGI CEO
award. The Digital TV Forum was attended by 200 or
Young Bong Ha and other high-ranking officers as
so government officials in China and other electron-
els on various functions. Swedish
well as President Gurbanguly Berdymukhammedov
ics experts. LG Display's panel is adopted by LG
Rad&Ron also selected the LG wash-
and VIPs from Turkmenistan attended. The IT Center
Electronics, Skyworth, Konka and other local compa-
in the green energy field and success-
ing machine twice in a row for its
covers a total floor area of 1,364m2, has three sto-
nies as a premium product. To get rid of the LCD
fully managed to launch into
outstanding functions. Rad&Ron is an
ries, is equipped with videoconferencing and other
panel border, the company integrated the Gate Drive
European markets.
influential consumer evaluation insti-
sophisticated systems, and boasts the latest educa-
IC in Panel technology.
tute in Northern Europe.
tional programs.
time, it received a Buono grade.
Altroconsumo releases its evaluation
report twice a year and this time
around, it assessed 27 different mod-
2012.9+10
IT Center in Turkmenistan unveiled,
an area covering 1,364m2. This latest
construction is set to fuel local projects in the region related to LG
International.
LGNEWS
reducing around 13,000 tons of carbon dioxide emission.
LG Display is awarded for its industrial contribution at the annual Chinese
digital forum. Photo op celebrating
the event.
establishment. With the solar energy
markets in Korea stumbling, LG CNS
spread it global network partnerships
08.09
LG WAY
Part 1 Chapter 5 : Move People's Hearts and There Will Be Results
A Corporate Culture That Stresses on Caring and Listening
its workforce was stationed overseas in 2009 to listen in on the voice of its customers and thus
LG's employees began to pay closer attention to its consumers and report back to headquarters to incorporate it as a part of the management direction. Such efforts translated into
results. LG Displays' sales capacity elevated and was able to forge a strong partnership with its
Put Forward Potential
Customer Values
consumers.
LG Chem was one other company which got rid of unnecessary overtime work and reportings. Each individual was treated with respect and not just as a cog in the wheel and to ensure
respect for its employees, the company made sure that they were able to enhance their daily
life which ultimately added to quality in their work. With actions making sure that quitting
time was strictly maintained, most of the employees had trouble adapting in the beginning.
Some of these actions were perceived albeit critically, calling it a stunt by the manage-
allude to the fact that it is an environment constantly aggressive. Actually paying attention to
business division leaders and team leaders to leave work at six P.M sharp. Even so, it wasn't
what your coworkers have to say is an attribute that is amiss in such an atmosphere of ten-
easy for new rookies to take off as soon as the clock hit six. But as the leaders started this
sion.
trend, the other employees began to trust this system.
There is a pert question that arises here. Does it always have to be so cut throat and
Changes at work made changes in their lives as well. Employees who got off work were
clawed? Recently, many companies have tried innovative changes but have failed to bring
able to invest in their interests and hobbies. Early morning meetings were more conducive to
forth passionate drive from its workers. LG's very own corporate culture tries to put this ques-
efficient thinking and employees began to actively participate in diverse topics during the
tion to light.
meeting.
LG's corporate culture seeks to challenge the past authoritative and one dimensional
The usual reporting process changed as well. Most meetings were cut down and most
approach on corporate culture everywhere and its actions in the past have proved to be efforts
reporting's to supervisors were held one on one or through messages. Employees could con-
in this direction.
centrate on the task at hand through improvisation of this reporting process creating efficien-
"Competitiveness does not have to do with winning over the competition but rather lis-
cy. Cutting down on reports implied that the leaders had to work that much harder to keep
tening to the voice of the customer and understanding that my biggest competition is myself.
up with what was going on. The whole idea behind excessive meetings and reports is a cen-
Listening to what my coworker has to say is to really put myself in that person's shoes and
tered on the team leader.
only then will execution really take place."
Even the pattern of team meetings began to undergo several changes. It was no longer
Corporate culture is fast becoming harsh and rough on its workers. The desire to attain
about just being present in the meetings but now called for rational exchange of ideas, not
and competitiveness is pushing the workforce and most companies are pressing on everyone's
just spontaneous clash of interests and opinions. Before each meeting, the individuals would
ego to fuel competitiveness. But real innovation begins with listening and paying attention to
be briefed on what was to be expected at the meeting so each person was prepared before-
each other. LG Display's culture for listening has already been set in place since 2007.
hand. Eventually, the time taken to reach a decision was significantly cut down. Such changes
Communication education and leadership coaching have contributed to this end.
were not just outwards changes but actually contributed to strengthening each employee's
CEOs began blogs to directly communicate with their employees who might not feel free
Part 1 Chapter 5
Part 1 Chapter 5
get off work on time were to be considered inefficient with their time and called for all the
: Move People's Hearts and There Will Be Results
A Corporate Culture That Stresses on Caring and Listening
: Move People's Hearts and There Will Be Results
A Corporate Culture That Stresses on Caring and Listening
ment. To meet these allegations head on, they delivered the message that those who didn't
Analogies referring to the corporate world as one big war zone and employees as soldiers
abilities and competence.
to do during CEO conferences. Employees could freely put up comments such as "my dream
is to ride the company helicopter". An LG CEO who saw this comment offered to give the
Previous examples showed that a corporate culture which enabled the employees to open up
employee a chance to ride. These may appear trivial in part but actually go a long way in con-
was far more effective than a cut throat workplace. Through a sense of honesty, organization-
tributing to a workplace that's a joy to be at.
al changes were made possible. These are factors that most companies should keep in mind
LG Display's culture of listening to its employees expanded to encompass its customers.
while focusing on their own corporate cultures.
The company changed its management to include the culture of caring and listening. 50% of
2012.9+10
LGNEWS
10.11
SPECIAL REPORT
Features
What's so great about this new phone is its UX, boasting
never before seen functions such as Q-Slide, enabling dual
viewing on the same screen. More specifically, it allows convenient multitasking in the form of double screens. For
instance, if your DMB is on and your friend happens to text
you, the text screen can be put on top of the DMB screen
In the midst of great anticipation,
LG Electronics unveiled the LG Optimus G smartphone,
a product merging the best of LG's core companies,
LG Electronics, LG Display, LG Chem and LG Innotek.
On the 18th of September at the Grand Hilton Convention
Center, the phone was showcased to an audience of
mediapersons, domestic and foreign alike.
After its initial release in Korean markets,
it will move on to
Japanese and North American markets.
LG Optimus G Unveiled
Creative UX Set to Overturn Paradigms
Specs, Design and an Overall Feel for the
Mobile Gadget
with a slide button to adjust the transparency of the screen.
Live Zoom is another great function where the user can
zoom in on a specific part of a video clip to get a better
view.
Other functions include dual screen dual play which allows
two different screens when connected to a TV set. All in all
it goes to show that this latest edition is keen on serving up
optimum user experience.
Design
"A quad-core processor,
high-end specs on the
camera,
display without
compromising on design...
what's not to love"
Minimalism is the keyword behind this latest phone, a
phone which reminds of a clean suit with expert handling of
its intricate polarized 3D pattern, which sparkles just under
the surface, looking like it's been cut by a jeweler. Laser cutting adds to the clean finish, as do the metallic highlights.
At the back end, a crystal reflection cover gives it a shine like
no other. 3mm in bezel and 8mm in width, the Zerogap
Touch developed for the first time in the world integrated
Overall, this is one promising mobile device. It is any-
the cover glass and the touch sensor to create this ultra slim
one's guess what the G in Optimus G really means
feel. This phone is a beauty to view when switched off, its
which is really left to G users. Hopefully, it will be refer-
screen appearing completely black with no borders and
ences to superlatives such as 'greatest' and so forth.
comes in two colors: black and white.
Display
It is the first of its kind to use the True HD IPS+, which
improved upon the energy consumption of the True HD IPS.
With a 1.6 times higher resolution than its AMOLED counterpart, this device
G2 Touch Hybrid Display also ensures that it is one of the
slimmest phones out there.
Camera
One of the key selling points of this phone has to be the
whopping 13-megapixel camera. Other camera functions
include time machine camera, cheese shutter which is a
voice command shutter.
2012.9+10
LGNEWS
12.13
A rough patch in its smartphone business did not deter the
Electronics had to play the part of supervisor in this ambitious
To ally worries regarding the more or less flailing smartphone
company in its search for a stellar product and with the latest
project to integrate the best technologies that LG and its compa-
business, he exudes confidence in the new phone and states that
Optimus G phone recently unveiled, the company might just
nies have to offer.
with the Optimus LTE 2 and this latest edition, the company is
have found a winner.
Principal Research Engineer Seoksu Lee introduced some key
slowly but steadily gaining the trust of its consumers.
This project was a culmination of 15 months of hard
features of this phone such as the G2 touch, True HD IPS Display,
Before getting its title as the Optimus G, it was known in
research and collaboration with the very best within LG. LG
the Snapdragon S4 Pro Quadcore, etc. When it comes to the
development stages as PMH, Premium Mega Hit, a reflection of
Quadcore processor, this added benefit enhanced performances
the company's desire to make a mega hit.
LG Electronics |
Seoksu Lee
Principal Research Engineer / MC P1
Department SW1 Team
up to 30% as compared to other smartphones in the market. A
Since the flagship phone is expected to take off to global mar-
spike in performance can be illustrated say when someone opens
kets within the month, catering to the requirements of each mar-
a large document file on the PC, what might take 5 minutes to
ket was a challenge. All in all, LG Electronics hopes to take this
open will take 5 seconds. This comparison can be used to best
synergy forward and advance headon into the smartphone mar-
understand what the quad core processor is capable of.
kets.
LG NEWS went behind the scenes on the project known as Optimus G with the developers from each business
division relating the key technological features as well as the lows and high days that led upto the release of
this ambitious product
The Makers of
The credit for the immensely clear and luminescent display goes
had to work closely with LG Electronics and LG Innotek. Due to
of them in order to get the project going but in the end, it
to LG Display for its True HD IPS. In terms of resolution and ener-
the close proximity between the research labs between the com-
paid off.
gy consumer, the Optimus G is the first smartphone to carry the
panies, weekly updates and meetings aided in close communica-
True HD IPS+ technology.
tion to deal with any technical issues arising midway.
He is not ready to settle for sales amounting to 10 million.
Numbers have to hit 30 million at least and he is sure that this
If you compare AMOLED and the True HD IPS, in terms of res-
There were multiple challenges in the development stage
olution itself the latter is 1.6 times brighter than the former.
especially since Zerogap Touch calls for an ultra thin glass which
Especially when it is on full white, AMOLED consumes 70% more
had to be slim while maintaining its resilience. In addition, there
than True HD IPS, which uses up a meager 30%. Its capacity to
were calls for a Quick Memo function to be added midway
reproduce colors close to nature is an added advantage.
through the development process while the date of launch
According to Sangcheol Choi, Chief Research Engineer at the
remained fixed as it was. Sangcheol Choi recalls that it was com-
Mobile Circuit Design Team at LG Display, the team at LG Display
plex working with other companies and intermediating on behalf
new device might just make it happen.
LG Display |
Sangcheol Choi
Chief Research Engineer
Mobile Circuit Design Team
Heavy users are particularly preoccupied with battery life and thus
consumption has been greatly reduced. The Quadcore
time. Earlier this year, the team behind the battery was asked to
the battery on the smartphone was another issue of contention
Snapdragon controls much of the battery life and since the whole
upgrade capacity to 2,100, a much higher number than was
before the launch. With a battery capacity of 2,100mAh, LG
mobile set has been thus optimized, the battery is worth almost
planned. According to Ki Woong Kim, "We had to get the extra
Chem managed to develop a strong battery component for the
3,100mAh in effect. This is more than ample battery life for a
space and width and apparently LG Display made that happen.
super charged phone.
day's use. User worries over a single integrated battery can be laid
There was some exchange of differing views over size but in the
to rest. The Optimus G battery has 50% more capacity than the
end, after the design was fixed, after testing and receiving author-
newly released iPhone. Integrated batteries have their advantage
ization over the battery product, the phone was able to meet the
in design, offering a much more slick and slim package.
deadline for the launch. Asked on his expectations for the
In the case of the battery applied in the Optimus G, battery
LG Chem |
Ki Woong Kim
General Manager / Team Leader
Polymer Cell Development Team 1 /
Mobile Battery Division
2012.9+10
LGNEWS
LG Chem had to undergo a similar process of coordination
phone's success, he envisages numbers which will lift LG's flag-
and a clash of opinions during development. The size and target
ging smartphone businesses and is most certain that the LG
capacity demanded kept changing and more was demanded each
Optimus G will achieve just that.
14.15
INTERVIEW
Proud to be the Face of Whisen
Rhythmic gymnastics is not South Korea's strengths but Yeon Jae Son
proved that it is a strong contender for the first time by making it to the
top four slot. The face of LG's Whisen air conditioner since last year, LG
NEWS sat down to hear her thoughts on the Olympics and LG.
It was a particularly hot summer and I'm sure everyone had a hard time due to the
Yeon Jae I can't really say that there's any difference before and after the Olympics.
sweltering heat. If you had to pick one special memory out of the lot, which would it
There is one main change and that is how people perceive rhythm gymnastics and I'm
be? I would have to handpick the 2012 London Olympics as my favorite summer
grateful for all the attention to the sports.
memory, cheering on in the wee hours of the morning.
Yeon Jae Son's performance ranking fifth, the first Asian to ever achieve such
Yeon Jae Son meets LG
marks in the Olympics rhythm sports. LG NEWS met with Yeon Jae Son to sit down to
LGCC A lot of your training sessions are based abroad so you must have seen some of
hear a one on one Olympics.
the LG billboards in a lot of the other countries? How did you feel when you spotted
signs of LG?
Yeon Jae I was in Russia for a long period and during that time, I could
Yeon Jae's Take on the Olympics Behind the Scenes
LGCC The Olympics is still fresh in our minds. After making it to the
spot LG billboards in the city. Whenever I spotted the billboards, to
finals, was the reaction on the scene as well as the overall reaction of
understand that even Russians use a lot of LG products made me
the press in England?
very proud. A lot of my friends and some of the coaches use LG
Yeon Jae The Olympics was a stage I dreamt about seen I was lit-
mobile phones.
tle. It was sheer joy to be able to perform on that stage. Lots of
LGCC Would you be willing to visit us the LG Electronics
fans cheered on in London as well as in Korea and I think that real-
Changwon facility to encourage the employees working for
ly helped my performance.
the Whisen brand?
LGCC You always appear quite composed on TV. Were there
moments when the nerves got to you? In what ways did you try to
Yeon Jae If my schedule allows, I would definitely like to
pay a visit.
relax and keep in control?
Yeon Jae I'm sure that other players were feeling the heat, considering that it was the Olympics. Everyday was pure tension and I tried
to focus only on my performance and getting through to the finals.
LGCC Tell us some anecdotes on any camaraderie or rivalry
Yeon Jae's Leisure Time
LGCC How many hours do you train on an average? Other
than training, what else do you do when you have time to
spare?
Yeon Jae During season, it was 7 hours of practice. I would meet
between Kanayeba, Dmitrieva and other finalists?
Yeon Jae I prepared for the Olympics alongside Kanayeba and
my friends on the days when I was resting and tried to adjust my physi-
other players. We practiced together and no doubt we are all
cal condition by resting appropriately.
rivals in this but we were still able to encourage each other and
LGCC The Olympics are officially but we have high hopes for you. What plans do you
have for the future and what is your ultimate goal?
just really egg each other on which made it a fun match.
LGCC You were in Russia for a long duration for training. We heard
Yeon Jae There is a world championship and I am practicing for it as of now. There
that you were in Korea for barely twenty days during the Olympics.
are many Olympic series before the championship but I want to secure a better record
I'm sure it must have been hard, what did you want to do first thing
this year as compared to the previous year.
after the Olympics?
LGCC Despite the heat, lots of people cheered you on through the night. Would you
Yeon Jae Since I was outside Korea for the longest time, all I real-
like to share a message with all your fans out there?
ly wanted to do was come back to Korea. I spent time with family
Yeon Jae Thanks to everyone's interest and encouragements, I was able to perform
and friends and just let go of all the stress after returning to Korea.
well. I hope everyone keeps cheering me on and thanks again for your interest.
LGCC Are there any changes pre and post Olympics?
2012.9+10
LGNEWS
16.17
HERE IS LG
that could have been be invaded, live as a colony, being separated and
1
2
divided. Despite all that, the people, the government, companies like
LG, have been consolidated into this country as a true global power,
which is growing and showing with the example that if they can, we
can.
Despites my university, the UNAM (National Autonomous University of
Mexico) in Mexico City, Seoul National University is now another alma
mater for me. It is a place full of memories, learning, priceless professors and an example to follow every day. Because in any situation,
remembering that in order to grow we must study, and continue to
do so forever, is the key to success. I am proud to have been stepping
their classrooms, to have a diploma from SNU and be part of it.
But no less important than that, is the opportunity it gave me this
SNU-LG Press Fellowship to meet people from all over the world: India,
Russia, Poland, Thailand, China, Brazil, and the Philippines, who
3
4
taught me their culture , their history, their way of doing journalism
and understand any news globally.
With this trip my knowledge of journalism grew, but not only for
classes at SNU, but because it gave me the opportunity to learn and
respect much more than I already did, all these different cultures that
despite the distance, we share the same passion: journalism.
Now every day I get to my office, and I get in front of the TV camera, write articles for my newspaper, Milenio Diario, speak into the
microphone at a radio station, or posted an entry on Facebook or
Twitter as a social media community manager, I always think about all
the knowledge that I gained in Korea from all my fellow's, but I also
Oppa SNU - LG Style
think that now I'm better, bigger and more professional because I
have friends all over the world that they can always give me a different
The LG Sangnam Press Foundation held its annual SNU-LG Press Fellowship, bringing together
mediapersons from all over the world to further their studies in journalism as well as correspond
culturally through this program. One such journalist shares his accounts with LG NEWs.
1. Writing a prayer on a roof tile, a customary tradition.
2. At a Korean Buddhist monastery.
3. Trying his hand at the 'Gayakeum', a traditional stringed instrument.
4. On site at the launching of the LG Optimus G.
perspective on any situation, to help me understanding my country
and any global situation.
And by the way, now I love much more my LG screen, because I
know where it came from, because visiting LG Chem and LG Display,
Arriving in a new country is always exciting, but if it means you
away from mine, are very similar in many ways.
gave me the opportunity to see, to know where it was designed and
also learn more about other cultures, technologies, practices, and
I wanted to know Korea because everyone knows that is one
manufactured a product that is now in the living room of my house,
also make friends forever, simply becomes invaluable and unfor-
of the countries with the most advanced technology, and that
and it makes much more special turn on the screen and see a 3D
gettable.
many of the great advances in mobile phones, TV screen develop-
movie. Definitely visiting Korea made me realize that as the slogan of
A city with hundreds, thousands of cars traveling at any time,
ment, or any kind of gadgtes, are seen first in Seoul than any-
LG: LIFE IS GOOD.
filled subways in rush hour, people walking the streets. Shops,
where else in the world. And having the opportunity to be part of
malls, hundreds of restaurants etc. In short, any time is rush hour.
a university as prestigious as the SNU, was just perfect.
But I am not describing Seoul, but Mexico City, where I have
lived my 33 years of life.
7
1
8
4
2
3
5
6
1. Russia / Valentina Oberemko / Argumenty I Fakty
2. China / Tang Xunfang / 21st Century Business Herald
3. Thailand / Asina Pornwasin / The Nation
4. Brazil / Daniela Braun / G1, CBN
5. Poland / Aleksandra Pezda / Gazeta Wyborcza
6. Mexico / Fernando Santillanes / Milenio TV
7. India / Rahul Wadke / The Hindu Business Line
8. Phillippines / Eduardo Punay / The Philippine STAR
After 21 days in Korea, to explore the streets of Seoul, Jeju,
Gyeongju, Gangnam Style dancing (that's was something) , eating kimchi, bibimbap, take Makkoli and visit the karaoke, my per-
When I arrived in Korea's capital, after 16 hours of flying, I felt at
spective on Korea was the same as I had imagined. I confirmed
home almost immediately. And since I filled out the application to
that it was a country that had managed to do in 50 years, which
participate in the SNU-LG Press Fellowship, I knew what awaited
in other countries, like mine, like Mexico, we still remain elusive.
me was a unique experience, because despite being a country far
2012.9+10
Because Korea has managed to grow despite the adversity
LGNEWS
Fernando Santillanes
Director
Milenio TV
Mexico
18.19
GLOBAL OFFICES
Demonstrating True Care for
Health in Kazakhstan
Blood campaign where LGEAK employees actively help out,
enhancing social responsibilitiy projects in the region.
The LG Electronics Kazak office shares regional news on a very special event.
guests pointed out the absolute necessity to widely spread
big organizations and companies.
stantly. The volunteers always ready
October 3, 2012. LG Electronics Almaty Kazakhstan
the importance of such events among all public.
Their help is invaluable as the
to be in the right place where they
(LGEAK) supported the global blood donation marathon.
Among famous Kazakhstan guests volunteered in blood
demand for blood in the big cities
are really needed", commented
The company with the support of the Almaty Blood
donation famous Kazakhstan violin player Jamilya
constantly rises. We are grateful to
Natalya Novikova, Marketing
Center held a public event the Donor's Day widely spread-
Serkebayeva took part in the event as well as leading foot-
LGEAK for their initiative and sup-
Director of LGEAK. "LG Electronics
ing the message of 'Giving a hand to those who really
ball team Kayrat players, duet Dilani, pop-singer Okapov
port, said Zhandos Nadirov,
holds the global donor marathon
needs it'. The response from the audience blended with
Ali, Aumi girls band, chief editor of Men's Health Andrey
Director of Almaty Blood Center.
for giving a hand to those who
deep understanding of volunteers the critical situation
Manuylov and others. All the guests admitted the impor-
The shortage of blood is not the
needs help and also pay attention
with the shortage of donor blood and it components.
tance of blood donation and underlined that LG is one of
only problem in this field.
of co-citizens to the issue of donat-
Responding to the emergency call LGEAK stuff,
the few international companies in Kazakhstan that really
Kazakhstan Medical specialists
ed blood deficit. Beside the blood
Kazakhstan celebrities, sportsmen, public activists, mass
cares about national health. In addition the Blood Center
stressed the audience attention to
donation, LGEAK is going to con-
media gathered at LGEAK Factory in Almaty city to donate
of Almaty city supported LG initiatives in blood donation.
the issue of access to donor blood.
duct lectures about social responsi-
blood to those who desperately need it. Symbolically
There is a deficit nowadays of donated blood. Medical
Medical specialists admit that each
bility at the Kazakhstan universities,
becoming LG advocates and activists as life saviors all the
specialists have to widely use an external assistance from
minute in the Republic of
starting from International Business
Kazakhstan people of different
Academy for attracting attention of
ages or race critically require blood
the youth who is the most active
transfusion. Though the demand
part of the society".
Kazakhstan Office
LGEAK Donor's Day
Employees lending a helping hand to aid shortage of blood and to create a lifestyle of charity.
for blood is considered to be common, the access to it of those who
For the last 15 years of LGEAK
really need it unfortunately fol-
operation in Kazakhstan, Company
lowed by restrictive complications.
supported a lot of social responsibil-
The country currently experiences
ity projects. During last 5 years
the enormous shortage of donated
LGEAK together with public fund
blood and only voluntary blood
"Healthy Asia" and support of the
donors bring the situation back to
Ministry of Health, conducting a
normal each day. It is important to
free medical diagnostics campaign
note that many volunteers who
2012.9+10
LGNEWS
"LG for Mother and Child Care".
agreed to participate in the Donor's Day with LG, donated
The primary aim of the program is to test Kazakhstan
blood not the first time. This brings their attitude towards
women for breast cancer. More than sixty thousand
the blood shortage issue and it already became their
women in the outer and far reached areas participated in
lifestyle as all of the event visitors tend to help other peo-
the program. And from this year the program expanded
ple. In addition the volunteers demonstrated their princi-
and the project included additional direction: within the
ples of healthy lifestyle.
project currently children are able to pass a free cardio
"Millions of people all over the world make good con-
test.
20.21
Biz Trend
Since June, the company has also seen its core management leave
is to bring all users of search, mail, Andriod together while bring-
Facebook adding to investor distrust.
ing in new users through Google+. Currently, Google+ users have
There can be two causes partly attributing to such anxieties.
reached 150 million, a far cry from Facebook's 950 million but
Facebook has had issues before over its profit model. Online
according to SA studies, Android dominated 56.3% in the second
advertisements account for 85% of its revenues while 15%
quarter this year, a tell tale sign as to the future potential of
comes from the connected apps. Recent analysis however has
Google+.
been raising doubts over the efficiency of the ads based on the
Struggling Facebook :
A New Wave in
SNS Markets?
age and preference of its users. Companies such as GM stopped
Specialized SNS
brand advertisements on Facebook while according to a survey by
SNS companies on the rise are focusing on servicing certain areas
CNBC, 83% of users rarely click on ads while 57% have never
of interest to its users, a break from Facebook's methods of pro-
clicked the ad banners (out of 1004 respondents). Social games
viding a space for communication related to everyday life among
like Zynga are currently suffering losses three consecutive annual
friends and acquaintances. These companies are a distinguished
quarters with stocks depreciating by 70%. 14% of revenues
lot from the general SNS channels like Facebook, specializing in a
raked in by Facebook are through Zynga and thus Zynga's per-
narrower field of interest. This recent trend is significant in terms
formance is expected to have a direct influence on Facebook.
of its micro targeting tactics and the fact that its profits are not
Another important factor which will potentially influence the
SNS giant is the mobile environment. Users have transitioned from
restricted to ads alone. Pinterest, FourSquare, Yelp, Linkedln, etc
are some prime examples.
PC to mobile but despite that fact that most 54% of facebook
Facebook's intangibles
went public with the recent IPO,
only to bring about a whopping drop in
stock prices, alluding to its potential
downfall. LG Research Institute on what
Facebook and other rising SNS companies need to
do to survive and what the SNS giant's recent
lackluster performance entails for the
SNS markets.
users use facebook via mobile, this transition is not to its advan-
III. Facebook's Next Move
tage. Ads which form its core revenue source are not as easily sta-
Facebook is all too aware of the public insecurity after it went
tioned in the smartphone environment. Thus, any increase in
public and the danger posed by fast emerging SNS companies. To
number of users through mobile will not be related to ad rev-
combat these issues, preparations have been underway for some
enues.
time. The company has been strengthening its mobile sphere as
well as making efforts in offering platforms through the app cen-
II. Challenges ahead
ter.
With the growth of the social network, Google and other IT companies are directing their resources in this field positioning their
Strengthening its Mobile Environment
business based on their strengths.
One of Facebook's greatest challenges lies in the mobile environment. While the number of Facebook users via smartphone is on
The Growth of Google+
the rise, Facebook has not been able to deal with these numbers
Despite Google's relatively slow start, the company has been
effectively. However, this all changed with the acquisition of
strengthening its expertise through its mail, google map and
Instagram at a stellar USD 1 billion in April, a move that is inter-
other web based services suited for the mobile environment.
preted as the company's active pursuit towards overcoming its
Google tried, unsuccessfully to gain a reputation in the SNS
shortcomings in mobile. Instagram offers users a service that
sphere but apart from sporadic success in regions in Latin
allows sharing pictures with friends. Instagram would have
"Why Facebook Shares Got Unfriended by Investors", Facebook
development stages in terms of mobile environment which is a far
American and those regions using Orkut, the company failed to
emerged as a potential threat to Facebook. The merger was not a
stocks down to 20% are some of the news headlines you can see
cry from the technology displayed through the iOS and Android.
carve a niche. However, at the 2011 Google+ launching, it
mere expansion in terms of technology and most experts were
today. Within three months of going IPO with 150 million of its
What is manifest is that Facebook needs to differentiate itself.
demonstrated efforts in the SNS field. Through Google+, the goal
not all too negative about the move even at the substantial sum
followers, facebook stocks plummeted 48%. Causes range from
Any moves it makes and its fate will spell paradigm changes and
the absence of a clear profit model and its unsteady operations in
thus all eyes are on Facebook.
the mobile environment. Google introduced the Google+ to officially start off its SNS business and other SNS entities are raising
I. Facebook On Shaky Ground Post IPO
the bar by specializing their SNS functions and fields. The concern
On May 18th 2012, Facebook went public at NASDAQ. Offerings
is the Facebook might be another casualty of the IT bubble.
started at $38 and recorded $42.05 at one point after which it
However, Facebook has been preparing for the unknown
saw a steady decline to $19.87 (as of August 17th 2012).
future with its App Center to move towards a platform. It is still in
Estimations are not proving positive in the following months.
2012.9+10
LGNEWS
22.23
NEW PRODUCT
Differentiated Services through Mobile & Platform
One of the biggest drawbacks of Facebook is that it lacks a
mobile OS. Considering the fact that Facebook is unable to bring
The Optimus Vu:II released soon after the flagship LG Optimus G, a launch seen as
niche marketing for those consumers who are drawn in to the beautiful 4:3 screen
and creative UX. A look at some of its great features
ice
rv
Se
rk
wo
et
lN
cia
So
its PC based web browser to translate successfully on mobile will
be a determining factor in the future. By merely offering an app
market, Facebook is on rocky ground when faced with competitors offering software development kits especially in the race with
Apple's App Store and Google's Play Store. On a brighter note,
Introducing the
Electronics released its latest Optimus Vu: II in South
Korean markets in September. As a 5-inch smartphone
HTML5 is fast becoming standardized and mobile web browsers
with the world’s first 4:3 screen ratio, the successor to the
and web apps are gaining in performance, which might relieve
Optimus Vu: will be launched through all three telecommunica-
Facebook's dependency on the mobile OS. What Facebook needs
tions in Korea. The Optimus Vu:II has maintained the screen ratio
of a billion dollars. Last June at the developers conference,
to do is to take in its large user numbers and use the vast infor-
of the previous phone while slimming down on the bezel and has
Facebook's efforts to bolster its mobile environment was clear
mation to create distinguished values for its consumers while con-
reduced the length and the width by 7mm and 5mm to make the
through the unveiling of the iOS6. iOS6 which is the mobile OS
tinuing its Riefforts in mobile and platform.
screen appear larger. In addition, this mobile set offers a very spe-
enables users to utilize Facebook functions at the OS level without
cial UX for users. For the first time, LG Electronics added the Q
having to access a separate app, making it much more resourceful
Protection of Privacy and Intellectual Property
Remote, a function that enables remote control over the setup box,
and useful to users.
Recently, SNS related breaches in privacy and IP are hot topics of
audio, air conditioner and other such home appliances without
Other than these, Facebook has also been actively securing
contention. Private information related to user's web page records
restriction to brand. Another addition is the Q Slide which allows
information related to location and applying it in its mobile envi-
can be valuable information. Media contents are also being
two displays on the same page, a great multitasking benefit. If a
ronment. Through functions such as 'check-in', friends and
accessed and shared to vast audiences which might potentially
user happens to receive a message while watching a sitcom, the Q
acquaintances can view posts or pictures and more importantly,
breach intellectual property. Stringent restrictions on SNS would
Slide enables simultaneous DMB viewing and chatting just by
these functions allow information related to location to be added
prove detrimental to the very idea behind the channels thus lead-
adjusting the transparency on each screen through a slide button.
in a more convenient manner in the mobile environment. In addi-
ing to a catch 22 situation.
It has added benefits like the Q Translator which can scan 44 differ-
tion, Facebook pages that enterprises or institutes use can add
Due to the recent plunge in stocks, Facebook's immediate
ent language texts and translate to at least 64 different languages.
locations which is clearly a move to align users and the related
task at hand would be to acquire a solid profit model. According
A great help during vacations abroad. Twice the capacity of the
web pages based on location information.
to the Wallstreet Journal, Facebook is seeking to adverstise to
Optimus Vu:, the mobile set boasts 2GB RAM, an external SD slot
users based on their access to apps, a whole new perspective on
while running on Qualcomm 1.5Ghz Dual Core, IPS Display and a
Facebook Platform
adverstisement and is set to launch Bingo-Friendzy, a gambling
2,150mAh battery. Through the VoLTE, the Optimus Vu:II ensures
After unveiling its App Center, Facebook officially began serving
game in the U.K.
clarity in voice talk. Twenty times faster than 3G, VoLTE allows
its platform for developers. With an app market for users, such as
The recent insecurity surrounding Facebook serves as a warn-
speedy data transfer. According to CEO of the Mobile
the iOS and the Android markets, the idea is to offer a platform
ing to other SNS companies and mobile messenger companies. If
Communications Company, Jong Seok Park, this phone will go
for app distribution. The main difference lies in offering its users
mobile companies such as KakaoTalk and Line fail to establish a
head on in the markets along with the Optimus G to change mar-
access to the apps that their friends use, allowing them to know
profit model, the bubble burst might not be too far away. Such
ket paradigms.
which apps are being used by their friends. It also offers apps
companies are servicing games that are linked with their mobile
which are more Facebook relatd such as social apps, timeline
services in counter these threats. Facebook's new moves focusing
apps, etc. Through offering its platform, it transcended the
on its platform will serve to align the company in competition
boundaries of social communication while raking in 30% of the
with other SNS companies on mobile. The hard truth is that inabil-
profits on sales of apps and related items from app developers.
ity to make the right judgment call and to establish strong profit
models will be the beginning of the end for these companies in
IV. Long term factors to be noted
the long run.
In dealing with rising threats such as Google+ and other SNS
companies, Facebook has been steadily consolidating its platform
※ Excerpts from the LG Economic Research Institute Report
and mobile environment, which will prove to be important factors
in keeping its dominance. To keep its successful run, Facebook
needs to keep certain other factors in mind.
2012.9+10
LGNEWS
24.25
EDITORIAL
Office
LG NEWS is looking for more contributions in the form of written and photographic material.
We encourage you to send us on the following
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(make sure to leave your name, designation, company/subsidiary, country)
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We promise to offer you your pick to read and to include more inside stories.
We ask for your contributions and continued interest as both readers and contributors.
You can send us your contributions (writings/photos) on any of the following:
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An eagle-eye view of LG's business overseas
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Achievements that reflect the No.1 LG vision in the world market
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