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Table of Contents
Introduction
2
What is ik.be spelletjes?3
Target audience?
Members in general
Facebook information
4
4
5
Statistics
7
Conclusion
7
Business information
8
1
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Introduction
In this brochure we present you ik.be spelletjes. When you know what ik.be spelletjes
represents, it is easier to discover what we can offer you and your company.
When you are very interested in advertising on our website ik.be spelletjes, you can find
more information in the brochure “advertising opportunities on ik.be spelletjes”. In case you
are interested in attracting designs, both online (e.g. dynamical advertisements) and offline
(eye-catching publicity), we refer you to the brochure “nieuw design”.
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What is ik.be spelletjes?
ik.be spelletjes (www.spelletjes.ik.be) is a free games
website especially for children and their parents. On the
website there are child friendly, popular and educational
games and music videos. The up-to-date character of
our website attracts children even more, for famous and
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popular things you go to ik.be! Moreover, you can win
cool prizes on ik.be spelletjes by entering free contests. Further, being a (free) member you
receive a personal card in your mailbox each holiday. Finally, there is our Donkey, which
animates the whole website and constitutes a sort of brand recognition!
Also the parents fulfill an important role. Thanks to ik.be spelletjes’ educational and child
friendly character, they prefer their children to surf to our website.
RD
ICITEE
L
E
F
GE
HARTELIJK
MIE!
A NN E
example of a personal birthday card
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Target audience?
Members in general
Information from our members allow us to create statistics, which show us important
information.
Firstly, our members exist for 60 % of girls / women and for 40 % of boys / men.
Secondly, it is clear that ik.be spelletjes is not a website only for children. About one third of
our members is 17 years or beyond.
Additionally, ik.be spelletjes also reaches babies and toddlers. The members’ percentages for
the 0- to five years old is a little over 7 %. With this percentage you have to keep in mind that
about 30 % of ik.be spelletjes’ members are adults. However, this percentage should partially
be doubled. Parents or grandparents play games on ik.be together with the small kids. Moreover, there are many parents that create an account for their children, so they have a certain
kind of control about where their children are surfing. Finally, also a lot of teachers have
registered and let their pupils surf freely on ik.be spelletjes during school hours.
Lastly, statistics show us that ik.be spelletjes reaches for 60 % youth: teenagers and especially
children between six and thirteen years old.
Following table illustrates above statistics.
Gender
Girls
60 %
Boys
40 %
4
Age (in years)
0 - 5
6 - 12
13 - 16
17+
7.2 %
51.5 %
8.5 %
32.8 %
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Facebook information
Our website disposes of a database of registered members, including visitors which have
subscribed through their Facebook account. Therefore, we have more specific demographic
statistics from Facebook.
The first image you can find below, illustrates information of the members of ik.be spelletjes
with a Facebook account. The second graph on the other hand, shows numbers of Facebook
members that like games on ik.be (so pressed on Facebook’s “like” button). Both graphs
indicate that the percentage of girls / women is about 70 %, but that ik.be spelletjes is also
popular with boys / men. Therefore, we can say that ik.be spelletjes is a website for all ages.
However, there are a few age categories that jump out. As expected, ik.be spelletjes is very
popular with teenagers, especially thanks to its up-to-date character and references to fashion
trends from the movie- and music world. On the other hand, there is the category of the 25to 44-years-old. This can be explained by the fact that the website contains games suitable for
all ages and also that parents help their toddlers to play on the Internet so that they get used
to computers.
5
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Demographic information about members of ik.be spelletjes with a Facebook account
Demographic information of Facebook members that like ik.be spelletjes
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Statistics
All demographic information about the members of ik.be spelletjes we have from our
database, as well as from Facebook’s, has been commented above.
Statistics about ik.be spelletjes itself, are being mesured by Google Analytics. These point out
that ik.be spelletjes is a website with between 15,000 and 22,000 visitors each day or more
than 520,000 visitors a month. This results in over 6,000,000 page views monthly or at least
18,000,000 ad views a month.
Conclusion
On the base of above information, we can conclude that ik.be spelletjes is a real family
website. Thanks to the nice image it has with youth and its educational and child friendly
appearance with parents, ik.be spelletjes keeps on growing. Mascotte “Ezeltje” (Donkey)
is very popular with youth in the meanwhile. Donkey’s animated logos, the personalized
(birthday) cards and the happy stories of Donkey and his friends are well known.
Would you like to know what Donkey and his friends can do for your company? Have a
look at the brochure “advertising opportunities on ik.be spelletjes” or read “brochure ik.be
publicaties”.
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Business information
(mail) address
ik.be bvba
(no visiting address)
Drabstraat 270
2640 Mortsel
Belgium
8
VAT number:
BE 0830.786.291
Phone number:
+32 (3) 500 85 86
Email address:
bvba@ik.be