embracing social media for success

EMBRACING SOCIAL
MEDIA FOR SUCCESS
Jarrod Goddard
Net Shift Media Inc.
BC Association of Farmer’s Markets 2013 AGM
WHO AM I?
President, Net Shift Media Inc.
Award-winning Internet marketing,
website design agency in Kamloops
since 2002
EDDY Award for Innovation & Technology 2004
Young Entrepreneur of the Year 2010
Technology Innovator of the Year 2012
AGENDA
INTERACTIVE! Ask questions!
Define social media - Not just Facebook & Twitter... not just posting
pictures of your dinner, or talking about what you’re doing RIGHT
NOW!
What is your plan? - What is your goal or objective? What are you
going to use social media for?
Social media channels - What are your options, which channels will
you use and how?
Tracking - Briefly review what to track and how to measure your success
and grow!
WHAT IS SOCIAL MEDIA?
Anyway you interact with your community customers/suppliers/associates/friends/family etc...
Evolution of Public Relations
(people talk online, less in newspapers)
Your Website
Forums / Message Boards
Blogs
Now there are even more options!!
SOCIAL MEDIA TODAY!
Facebook
Pinterest
Google Plus
FourSquare
Twitter
Flickr
Tumblr
Podcasts
YouTube
Instagram
Vimeo
Reddit
LinkedIn
Yelp
Delicious
MySpace
Quora
StumbleUpon
YOUR OBJECTIVE
What is your social media objective?
Build your audience, raise awareness, grow community,
educate, share resources, generate revenue?
Social Media Development Process
1. Build an audience - quickly
2. Communicate with your audience - effectively
3. Measure your success.... GROW!
BUILD YOUR AUDIENCE
You need to build an audience so you aren’t yelling in a room by
yourself (biggest mistake we see)
Email Marketing / Signatures
Facebook Ads / Pay Per Click Ads
Word of Mouth / Business Collateral
Website / Search Engine Optimization
Participate in other communities, get people to talk about you
COMMUNICATE
What does your community want to hear?
Original content
News around the web in your industry
Photos (events, community...)
Videos (presentations, testimonials...)
Encourage and reward participation!
FACEBOOK
The ‘KING’ of social media
1 billion monthly users
680 mobile users
618 million daily users
Your strategy starts here!
People ‘like’, ‘share’, and ‘comment’ on your posts
FACEBOOK
Leverage all of Facebook’s tools!
Build a Facebook Page
Run Facebook Ads
Promote Facebook Offers
Organize Facebook Events
Post Photos and Checkin!
TWITTER
Microblogging service
140 character messages
Use hashtags to start trends and
follow topics: #bcafmagm
Like Facebook status updates... but public anyone can
‘follow’ you and read your ‘tweets’ - can include photos
Follow trending topics, find out what the world is thinking!
Start conversations!
YOUTUBE
Second most popular search engine in the world
Videos sharing
Customize your channel
‘Subscribe’ to other channels
Content strategy
Tours, presentations, walk throughs, demos...
INSTAGRAM
Smartphone app, take photos
and share online
‘Follow’ others like Twitter
Has cool filters to apply to
photos, which is why photographers
hate it
Bought by Facebook in 2012
PINTEREST
Share content ‘pin it’ (has to have
an image associated with it)
People create ‘boards’ with images
of links across the web
Follow other users and ‘re-pin’ items
Popular for recipes, fashion, travel,
products - heavily used by female demographic
FOUR SQUARE
‘Check-in’ to geographic locations
restaurants, concerts, the mall,
farmer’s market?
Losing popularity because
Facebook has ‘check-in’ feature
Has great tools for running promotions
First 5 people to check-in win a prize
If we get 30 check-ins you all get a discount
YELP
Online reviews
Review your products, service,
event, business or organization
Great for testimonials! Get others to talk about you and
direct your users to your Yelp profile
SIMILARITIES
Google Plus... LinkedIn... MySpace... Facebook
Tumblr... Twitter
Vimeo... YouTube
Flickr... Instagram
OTHERS
Redditt
Stumble Upon
Podcasts
Delicious
Quora
Podcasts
WEB OF SOCIAL MEDIA
WEBSITE
TRACKING
If you can’t measure it, you can’t manage it
Keep track of numbers of followers, fans, likes over time
Monitor what kinds of content you post and what results those posts
earn
Photos, time of day, shares, likes, links to resources?
Create controversy? discussion? inspire? educate?
Monitor response from paid ads in Facebook
Work with your web designer to integrate web stats
QUESTIONS?
Jarrod Goddard
President, Net Shift Media
jgoddard@netshiftmedia.com
www.netshiftmedia.com
Ph: 250.314.0898