KUALA LUMPUR`S NEW CENTRE OF GRAVITY

KUALA LUMPUR’S NEW
CENTRE OF GRAVITY
TREC
SUPERCLUB
ZOUK KUALA LUMPUR IS
MOVING TO TREC, MALAYSIA’S
FIRST PURPOSE-BUILT
ENTERTAINMENT
DESTINATION IN THE CAPITAL
JULY 2014: Come January 2015, 10-year-old superclub
Zouk Kuala Lumpur (Zouk KL) will relocate from its current
site at Jalan Ampang as its lease expires on Dec 31 2014 to
its new home at TREC (Taste, Relish Experience, Celebrate)
– Malaysia’s first purpose-built urban lifestyle, entertainment
destination – and Kuala Lumpur’s (KL) largest F&B enclave
located along the bustling downtown Jalan Tun Razak.
With a built-up space of 60,000 sq ft, the new
RM38 million (S$14.8m) nightspot is the most expensive
club ever built in Malaysia, and it will be the beacon of KL’s
entertainment. The new Zouk KL comprises five clubs; a VIP
bar lounge; a member’s lounge; a café; and a rooftop deck
overlooking the expansive views of the Royal Selangor Golf
Club. Zouk KL will also offer a dedicated VIP concierge service.
TREC, where Zouk KL’s new home would be, is developed
at an investment of RM323.6m (S$125.8m). Comprising
five zones, TREC lifestyle and entertainment hub sits on a
7-acre site situated directly opposite the upcoming Tun Razak
Exchange (TRX) – the new financial hub of Kuala Lumpur – on
land owned by the Royal Selangor Golf Club.
The five zones of TREC, each featuring a unique theme, will
offer casual and fine dining, indie cafes, wine bars, pubs and
lounges, with the aim of attracting a diverse demographic of
tourists and locals.
In January 2015, TREC will see the relocation of Zouk
KL –currently ranked No. 52 in the world by UK music/club
magazine DJ Mag.
Electric Boulevard, one of TREC’s five zones, will be
completed in the first quarter of 2015. Phase 2, which will
be the completion of the remaining four zones – Alcove, The
Terraces, The Hive and Rhapsody Square & Quad – is slated
for the third quarter of 2015.
TREC is the brainchild of Cher Ng, co-founder and
executive director of Zouk KL. The idea of TREC came about
by virtue of Zouk KL’s plan to relocate two years ago. TREC
is a joint venture between Ng, Malaysian entrepreneur Dato’
Douglas Cheng and public-listed Berjaya Assets Berhad.
Ng, 42, started his career in Singapore as a DJ with Zouk
Singapore club in the 1990s. He co-organised the ZoukOut
music festival (2000 & 2001) before establishing Zouk KL in
2004.
Says Ng: “TREC will usher an exciting era for the city’s
entertainment. Kuala Lumpur has also not seen any largescale integrated entertainment developments in recent times
– an area where we are falling behind our ASEAN neighbours.
TREC will provide a safe, integrated entertainment destination
for locals and a focal point for tourists in Malaysia.”
He adds: “As an important development in KL, TREC will
also create over 1,500 jobs and we estimate the development
will add RM140m (S$54.4m) to the local economy annually.”
As Malaysia’s first purpose-built urban F&B destination,
TREC will pioneer the one-stop integrated entertainment
district to the likes of Hong Kong’s Lan Kwai Fong, Shanghai’s
Xin Tian Di and Singapore’s Clarke Quay – must-visit locations
in their respective countries. TREC is expected to attract over
1.7 million visitors in its first year, of which up to 25 per cent
would be foreign visitors.
TREC will feature front row views overlooking the
spectacular greens of the sprawling Royal Selangor Golf
Course, providing visitors an unrivalled entertainment within
KL’s Golden Triangle – the leisure and entertainment district
of the Malaysian capital. TREC boasts over 260,000 sq ft of
lettable space, with a total of 77 units ranging from 400 sq ft
to 5,000 sq ft.
The development is designed by award-winning
architecture firms Veritas (Phase 1) and Unit One (Phase 2).
ZOUK KL
ELECTRIC BOULEVAR
QUAD
SMART TUNNEL
THE
5
TO KAMPUNG PANDAN >>>>>>>>
JALAN TUN RAZAK
SENSES OF TREC
FIRST QUARTER 2015:
PHASE 1 COMPLETION
• ELECTRIC
BOULEVARD
This is the pulse of
TREC, breeming with
high-voltage energy,
vibe and excitement.
It will feature bars,
bistros, karaoke
outlets, live music
venues, lounges and
clubs.
THE TERRACES
ALCOVE
RHAPSODY SQUARE
RD
THE HIVE
ONTREC
-------------------------------------
>>> Zouk KL
Above, the superclub will see its soft launch in TREC
in January 2015 and it will be the new landmark at
TREC. Built at a cost of RM38m (S$14.8m), Zouk
KL is the most expensive club ever built in Malaysia.
With a built-up space of 60,000 sq ft, it comprises
five clubs; a VIP bar lounge; a member’s lounge; a
café; and a rooftop deck. Zouk KL will also offer a
dedicated VIP concierge service.
In the heart of Kuala Lumpur – Jalan
Tun Razak adjacent to SMART tunnel
(Golden Triangle)
•
Directly opposite future Tun Razak
Financial Centre & fronting the Royal
Selangor Golf Course
•
Development cost of RM323.6m
(S$125.8m)
•
Built on a 7-acre site – the size of six
football pitches
•
77 outlets with a total of 2.4hec/260,000 sq ft of lettable space
offering lifestyle and F&B choices, with
lease-only units ranging from 400 sq ft
to 5,000 sq ft.
•
10 rooftop garden spaces
ZOUK KL
ELECTRIC BOULEVAR
QUAD
TO KAMPUNG PANDAN >>>>>>>>
SMART TUNNEL
THE
5
JALAN TUN RAZAK
SENSES OF TREC
THIRD QUARTER 2015:
PHASE 2 COMPLETION
• THE TERRACES
• THE HIVE
Houses an ecletic mix of casual and upscale restaurants, chic wine bars and lounges on the street level. The two clusters of double-storey semi-detached shoplots
(23 units in total) boast upper-level balconies looking over the streetlife, while those
overlooking the golf course are views from six rooftop gardens.
Comprises four luxurious doublestorey bungalows housing midscale to upscale eateries. With its
front row and rooftop views, The
Terraces offer patrons the ultimate
alfresco experience with a panoramic view of the prestigious Royal
Selangor Golf Club greens.
THE TERRACES
ALCOVE
RHAPSODY SQUARE
RD
THE HIVE
• ALCOVE
Hip outdoor enclave
with 12 single-storey
units provides a laidback, outdoor experience, along with a
delightful spread of
desserts bars, cafes
and retro coffeeshops.
• RHAPSODY
SQUARE &
QUAD
Right, events come
alive at the 5,000 sq ft
Rhaspody Square and
the 4,000 sq ft Quad.
>>> THE BOX
The 2,000 sq
ft indoor event
space is suitable for live
shows, exhibitions and private functions..
ONTREC
-------------------------------------
Aims to draw over 1.7-million visitors
annually, attracting a weekly visitorship
of 34,000 people.
•
Over 1,000 parking lots with purposebuilt taxi stands for metered service
cabs only.
•
Controlled security & car parking
services
•
Projected to generate RM140m
(S$54.4m) in receipts annually & create
1,500 new jobs
•
Single management with a
professionally managed, controlled
tenant mix.
•
295,000 office population in immediate
vicinity and 2.03- million catchment
population within a 20-minute drive
KUALA LUMPUR’S NEW CENTRE OF GRAVITY
Heavyweights
behind TREC
CHER NG
Ng is the founder of TREC, Malaysia’s first purpose-built lifestyle and entertainment destination – and KL’s largest entertainment and F&B development – located along Jalan
Tun Razak. Working alongside Dato Douglas Cheng and Berjaya Assets, the Singaporean
spearheads the consortium presiding over TREC’s development. Ng is responsible for
TREC’s concept, partnership & funding, design & planning, construction, leasing, marketing strategy as well as maintenance & property management. In March 2014, Ng led a
successful campaign that saw TREC designated as one of the nation’s National Key Economic Area (NKEA) project under the EPP 8 programme. A prominent figure in Singapore
and Malaysia’s entertainment scene, the 42-year-old is best known as the man behind
Zouk KL, Malaysia’s first superclub. In 2003, Ng oversaw the development of the RM16m
(S$6.2m) entertainment complex at Jalan Ampang that has hosted KL’s most memorable
parties as well as a stellar line-up of global acts in the last decade. Under his stewardship, the 32,000 sq ft Zouk KL went on to establish itself as Malaysia’s most successful
nightspot, earning the endorsement from the Ministry of Tourism as a designated entertainment zone under the NKEA EPP 8 program – the first for an entertainment outlet
in Malaysia. Zouk KL, a global brand, is currently ranked No. 52 in the Top 100 Clubs by
cult UK club magazine DJ Mag. Ng’s early career saw him organising several large-scale
outdoor events in Singapore and KL. Notably, ZoukOut – where the-then former Zouk DJ
collaborated with Zouk Singapore for its 2000 and 2001 editions that has become the
most successful music festival in Southeast Asia, drawing over 40,000 revellers.
DATO’ DOUGLAS CHENG HENG LEE
Dato’ Cheng is the founder for TREC and he is one of KL’s most prominent businessmen,
with a strong passion and intuition in creating memorable brands. Cheng, who is legally
trained, also lends his forte in real estate development to TREC. Cheng’s development projects by his outfit, Daman Group, include Hilir Residences and The Edge at U-Thant, which
have a total gross development value of RM500m (S$194m). The 38-year-old also holds
several directorships and key positions in companies/brands such as Dragon-i (Shanghainese cuisine); Canton-i (Hong Kong cuisine); La Scala Italian Restaurant & Lounge Bar;
GPL Group Sdn Bhd (sports & recreation club management); Sports Planet (futsal venue
chain); Keyspan Express Sdn Bhd (outdoor media company); Tune Hotel Kota Damansara, @live (grill bar and live dance club); Finnegans Irish Pub; and the George & Dragon
Pub. Cheng, who graduated with a Bachelor of Commerce and Bachelor of Law from the
University of Melbourne, was a fund manager with investment firm Rashid Hussain Asset
Management.
BERJAYA ASSETS BERHAD
Berjaya Assets Berhad is listed on the Main Board of Bursa Malaysia and it is the developer of Berjaya
Times Square, one of Malaysia’s largest retail and commercial projects – a landmark of KL. Berjaya Assets forms of part of the Berjaya Group, a diversified Malaysian conglomerate with interests in property
development, resorts, F&B, motor vehicle distribution and education. The Berjaya Group was added to the
Morgan Stanley Capital International Index Malaysia in 2010.
Berjaya.com
CORPORATE BRIEFS
Avant City was set up to undertake the development of TREC. It is a joint-venture company incorporated by
Cher Ng, Dato’ Douglas Cheng and mainboard-listed Berjaya Assets Bhd.
For press queries, interviews or
high-res images, contact:
Cara Van Miriah
Partner, Typewriter Media
Singapore/Foreign Press
Representative for
TREC
M: +65.9066.3440
E: cara@typewriter.sg
© 2014 Avant City Sdn Bhd
Lot 2-2 Level 2 Tower B The Troika
19 Persiaran KLCC 50450 Kuala Lumpur
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