(Microsoft PowerPoint - Michel et Augustin

Bonjour !
Prior to read these slides, 3 VERY important steps :
1/ Have a bite of our Petits Sablés or Petits Carrés
2/ Check out our fancy website www.micheletaugustin.com and
Facebook fan page fr-fr.facebook.com/MichelEtAugustin
3/ That’s all !
Our crazy adventure !
Looking for the two nutty French fellows? That’s us!
Michel has 2 houseplants, a bike and not much hair left.
Augustin has a funky truck with 5 baby seats and a puff in his fringe.
At the Banana Plantation*, our ambition is to make the planet smile:
- By preparing tasty and healthy products made out of natural ingredients of premium
quality (fresh butter, sea salt…) that you may easily have in your kitchen, also referred to as
“cupboard cooking”.
- By broadcasting on a day to day basis our exciting, lively and a very peculiar adventure.
100% authentic.
*our delightful offices
Key figures :
Founded 2004 in Augustin’s kitchen, Paris.
A smiling team of 40 people.
2012 turnover = 18,5 M€ (+36% vs. 2011)
2012 export turnover = 1,5 M€
5 categories : snacking, cookies, crackers, yogurts and desserts
Pictures speak louder than words!
Augustin and Michel first met at school, aged 14.
2004 : they wrote a guide about the best bakeris in
Paris and started to bake cookies in Augustin’s kitchen.
2007 : we deliver directly thousands of stores, even with
Augustin’s bike ;)
Cows are beginning to spread in Paris and Bill Gates reveals
his secret !
From 2009 to now : more than 50 products have been released,
sometimes during crazy conferences with our « cow fancy dress ».
Fans are now in all major cities in France and abroad, where we
set up tasting sessions and street happennings.
Snacking ranges
FrenchFrench-licious shortbread
cookies 40g
•
•
•
•
Slightly-salted butter
Chocolate drops
Vanilla and poppy seed
Cocoa
Puff pastry biscuits 30g
• Caramelized sugar
• Natural vanilla
• Chocolate drops
Super Cookies with
a melting heart
60g
Small chocolate and biscuit Square 73g
•
•
•
•
Slightly salted biscuit and dark chocolate
Caramel biscuit and milk chocolate
Hazelnut biscuit and dark chocolate
Nougatine biscuit and milk chocolate
This little one comes
along with the coffee !
These products are delivered retail-ready to
maximize impulse sales performances.
• Milk chocolate and hazelnuts
• Chocolate drops and dark chocolate
Regular cookies ranges
Cookies from France 160g
FrenchFrench-licious shortbread cookies 120g
•
•
•
•
Slightly-salted butter
Chocolate drops
Vanilla and poppy seed
Cocoa
• Chocolate drops and cocoa
• Milk chocolate and hazelnuts
• Chocolate and nougatine
Super Cookies with
a melting heart
180g
Puff pastry biscuits 120g
• Caramelized sugar
• Natural vanilla
• Chocolate drops
• Milk chocolate and hazelnuts
• Chocolate drops and dark chocolate
Collector
Collector box
240g
An assorment of our
French-licious
shortbread cookies
6x40g :
3 crazy designs !
Crackers
29 Small
frenchfrench-licious
crackers 120g
•
•
•
•
Thyme and pink berries
Sweet chili and grilled onions
Parmesan and mustard seeds
Goat cheese and rosemary
Export activity
We target all the major cities around the world, in both western and fast growing countries.
As in France, we aim to penetrate these markets with strong and long term partnership with
upscale retailers and premium fast food chains.
In France, our exclusive partnership with Monoprix has grown to reach 6 M€ turnover.
We’ve already
broken into
these markets :
*Switzeland
*BeNeLux
*Dubaï
*Hong Kong
*Singapore
*Japan
*South Korea
*USA
Actions and promotional tools
Impulse display for OOH
Cow arch
Luxury corner with both
fresh and grocery products.
A shop within the shop
Box displays for cookies and
crackers
Tasting session in Hong Kong
Merci !
My name is Antoine CHAUVEL
Export Manager
Tel : +33 1 71 18 11 78
Mobile : +33 6 14 83 51 19
Email : antoine@micheletaugustin.com
La Bananeraie 3.0
Métro Billancourt (ligne 9)
151, rue de Billancourt – 92100 Boulogne-Billancourt
FRANCE