Tuesday, July 29, 2008 Newsroom: (800) 290-6301

www.InsideRadio.com
Page 1 of 6
Tuesday, July 29, 2008
Newsroom: (800) 290-6301
Radio has unknowingly aired 90,156 Wrigley Gum commercials — for free. The company will disclose today that
it paid Chris Brown an undisclosed sum to include a subtle reference to its gum in the song “Forever” which reached #3
on Mediabase’s top 40 chart and #9 on its rhythmic CHR chart, translating into an audience of 628 million. Mediabase
president Rich Meyer tells Inside Radio “You can’t buy that kind of placement.” The song includes “Double your pleasure,
Double your fun” in its chorus and a condensed version will be used in 30-second ads to be launched for Wrigley’s gum
next month. The only clue offered to the public was the opening of the “Forever” video which shows Brown chewing a stick
of gum. The campaign was the idea of Interpublic’s Translation Advertising, a multicultural division formed earlier this year
by the agency, rapper Jay-Z and entrepreneur Steve Stoute. The Wall Street Journal says Brown was commissioned to
write and sing the song as well as update the classic Doublemint jingle, which will be used in radio and TV commercials.
At first Zomba Records was reluctant, but after hearing the song, it promoted the track to radio programmers. Washington
attorney John Garziglia tells Inside Radio “There is no consideration flowing to radio stations in exchange for playing the
song, so therefore there is no sponsorship ID issue.” But the timing of the revelation could be problematic for radio, since
the FCC last month opened a sweeping review of regulations targeting product placement. PQ Media estimates the
net value of the overall paid product placement market has topped $1.5 billion as advertisers look for new ways to reach
consumers who’ve become conditioned to zap past commercials.
For a second time, the FCC gets a formal request to investigate PPM. After a resolution was voided a month ago,
the FCC’s Advisory Committee on Diversity voted late-yesterday to ask FCC chair Kevin Martin to appoint a federal judge
to launch a formal inquiry into PPM’s impact on minority-targeted stations. A committee member tells Inside Radio “This
is a vote to get more facts. If Arbitron’s facts are right, no harm is done and maybe some good is done because it gives
more validity to their numbers. If they’re wrong, it’s better that we find out now.” Arbitron CEO Steve Morris and president
of operations Owen Charlesbois made a 20-minute presentation to the Committee, detailing their confidence that the
data produces objective, unbiased audience estimates. National Association of Black-Owned Broadcasters chief Jim
Winston introduced the resolution to launch the investigation and says, “The committee didn’t buy it.” After the 8–3 vote,
he explained “The handwriting is on the wall — these stations are going to be devastated by PPM.” But Arbitron says
PPM is “more reliable” than the diary methodology, which allows participants to “overstate” the time they spend with a
specific station. Arbitron also believes the FCC “lacks the authority” to investigate a private company that’s not a licensee.
Instead it says “We are committed to continue our voluntary discussions with the FCC and with Black-owned and Spanishlanguage radio.” Arbitron met with NABOB, Spanish Broadcasting System and FCC commissioner
Robert McDowell in a closed-door meeting last week. McDowell hasn’t hinted at which way he’ll
go on a PPM inquiry, but Democratic commissioners Jonathan Adelstein and Michael Copps
have suggested they will. The ultimate decision lies with chairman Martin, who’s so far not
discussed PPM in public.
FCC keeps satellite radio’s local ban and gives special protection to sports. New
details are emerging about the FCC’s approval of a single satellite radio firm. The order
clearing the XM-Sirius merger keeps in place a ban on using terrestrial repeaters to
www.InsideRadio.com
NEWS
Tuesday, July 29, 2008
Page 2 of 6
distribute local content — including both programming and advertising — that’s different from what’s beamed nationwide.
The FCC also takes special steps to make sure big-ticket sports teams won’t ever become satellite-only. Under the
agreement reached with XM-Sirius, the satcasters would be prohibited from striking sports deals that bar terrestrial radio
from airing a local sporting event. Republican Robert McDowell voted in favor of the merger and says “It is important to
keep in mind that satellite radio — both XM and Sirius combined — comprises only 5% of that audio marketplace.” The
Commission also ruled that like terrestrial radio, XM-Sirius will need to file periodic EEO reports.
HD Radio won’t be mandatory, but becomes a satellite radio possibility. As Inside Radio reported yesterday, the
FCC found it “unnecessary” to force XM and Sirius to include HD Radio in new receivers. But it says “important questions
have been raised” that warrant a further examination in a separate proceeding. The Commission will launch a “Notice
of Inquiry” within the next month about implementing such a requirement. But HD Radio enthusiasts may not need any
FCC action. XM-Sirius agrees not to bar any manufacturer from including a “non-interfering” HD Radio function into
receivers. iBiquity declined Inside Radio’s request for comment. The FCC has yet to release all its findings, but discloses
its investigation found XM had constructed and was operating 479 repeaters that were in violation of the rules. Democrat
Jonathan Adelstein says the “brazen nature” of “their intentional and repeated” rule violations warranted the $19.5 million
fine, adding “It is inconceivable to me that we would even consider approving such a merger with such a large and serious
number of outstanding violations unresolved. That would have never crossed our minds if the transactions involved
terrestrial broadcasters.”
Howard Stern is worth one dollar to satellite subscribers. A key component to winning FCC chair Kevin Martin’s
backing was creating “a la carte” price packages that allow people who want satellite radio but not the racy content that’s
come with it an option. Under the merger agreement, XM-Sirius will offer a “family-friendly” version for $11.95 a month —
with a one dollar credit for removing Howard Stern, Opie & Anthony and other explicit content. Martin says “I have long
believed that consumers should be able to buy and pay for only those channels they want.” Under terms of the merger,
the combined company will keep the standard $12.95 monthly rate through 2011, although the FCC does create a
loophole to boost rates as soon as next year.
Puerto Rican stations get a fresh competitor: XM-Sirius. The territory has never been served by either satcaster, in
part because neither satellite company’s footprint adequately covers the island 1,000 miles off the U.S. coast. But the
FCC says within three months of the merger’s closing, the combined company must file a plan to begin broadcasting to
Puerto Rico using a network of terrestrial repeaters. While some in Alaska and Hawaii had sought a similar requirement,
the FCC isn’t requiring the 49th and 50th states be covered.
AFTRA sides with artists in the radio royalty fight. Broadcast groups warn they may need to trim expenses and
payroll if forced to pay billions in royalties to the record industry. That could put the union in a tough spot — with members
working as both musicians and on the radio. But AFTRA national president Roberta Reardon says the bill that would
abolish radio’s royalty exemption “will correct a blatant inequity” in current copyright laws by establishing a “long-overdue”
compensation right to performers when their music is played on the radio. That bill cleared a subcommittee and is
currently awaiting a vote in the House Judiciary Committee. With a majority of House members saying they oppose
forcing radio to pay a royalty though, it’s unclear whether leadership will move the bill forward.
Westwood One files $42 million lawsuit over press release. Westwood One says an April Pompano Helicoptersissued statement “falsely characterized” its lawsuit against the radio network over a contract dispute connected to its
aircraft services to Metro Networks. That release said a judge cleared the way for a lawsuit to move forward, adding
Pompano was seeking $362 million in damages. But Westwood One says the release was full of exaggerations and the
www.InsideRadio.com
NEWS
Tuesday, July 29, 2008
Page 3 of 6
number was actually less than $6 million. But the damage was done. The day the statement was issued, Westwood
One’s stock fell 20% and the company’s value was cut by $42 million. That’s how much Westwood One is now seeking
from the PR agency that issued the news release. The network declined to comment on the suit, but TransMedia
chairman Thomas Madden says “Everyone knows the power of publicity, but we think Westwood is giving us far too much
credit. We doubt a single press release could have had such an impact.” Madden said if this goes to trial, he plans to
counter-sue Westwood One for interfering with its Pompano contract.
Oldies host Barry Scott vows to clear his name. The host of the syndicated “Lost 45s” show based at CBS, Boston’s
“Oldies 103” WODS is vowing to clear his name in a criminal dispute which led to his conviction last week on charges of
disturbing the peace and resisting arrest. He was fined $690. Scott was arrested last summer in Provincetown (on Cape
Cod) during a private party where he was the deejay. Police say the soiree was too loud and when they tried to put an end
to it, Scott resisted. Scott meanwhile says he was roughhoused and has pictures to prove it. Attorney Will Korman says
Scott will appeal, telling the Provincetown Banner “He believes the events that took place that night were wrong and that
he didn’t do anything wrong. This case from the beginning for Barry was about principles.”
Cox keeps a tight reign on expenses. In 2003, Cox Radio moved into a new 17-floor office tower. Parent Cox
Enterprises had proposed building a 28-story twin-tower to house the AutoTrader.com website and other properties
squeezed in the corporate building as a result of Cox Cable’s growth. Cox Enterprises EVP Timothy Hughes says
“Acting conservatively now will best position us to take advantage of future growth opportunities.” Earlier this month
Cox announced it would cut 200 positions at its flagship Atlanta Journal-Constitution newspaper. There have been no
layoffs at Cox Radio however. In a sign its belt-tightening is selective, Cox recently struck a $300 million all-cash deal
for advertising technology company Adify, which builds advertising networks. Executives say that deal could involve
collaboration between sister radio, newspaper and cable TV networks to aggregate inventory for an advertiser.
Russ Martin returns to Dallas’ airwaves. The CBS Radio “Live 105.3” KLLI afternoon talk host was arrested 11 days
ago on charges of aggravated assault with a deadly weapon and was back on the air yesterday. It was business as usual,
with no mention of his run-in with the law. Martin is currently free on $10,000 bail. KLLI had been airing “Best Of” shows
during his absence.
People Moves, News & Notes —
Chris Corcoran is promoted to SVP of Dial Global’s programming division…Martin Quessenberry is named chief
technology officer for America Media Services Interactive. He spent the past 11 years with the NHL’s Tampa Bay Lightning
as director of new media…Bill Pugh is named ops manager for Clear Channel’s San Diego cluster. He most recently
programmed Sporting News Radio, but before that he oversaw programming for several San Diego stations…Steve
Richards is named ops manager/marketing manager for Clear Channel’s six-station Savannah, GA cluster…Elizabeth
Hans McCrone exits as GM of Humboldt State University NPR affiliate KHSU-FM, Eureka, CA…Rebecca Pixley
is promoted to Envision Radio Networks’ VP of sales…Danny Gallivan is appointed New York Yankees sports sales
manager for flagship WCBS, New York…Dennis Campagna joins Clear Channel, NY as controller…After a two-year
run at Sirius, Julie Slater returns to terrestrial radio joining Bonneville’s “The Sound” KSWD, Los Angeles in middays.
She hosted the same daypart for New York’s “K-Rock” for a decade…Honolulu’s Michael W. Perry & Larry Price are
celebrating 25 years in mornings on Clear Channel AC combo KSSK AM & FM. They’ve been #1 in their timeslot since
taking over for the late Jay Akuhead Pupule in 1983. Read more People Moves at www.InsideRadio.com.
Correction: A follow-up to yesterday’s story about Doug Thomas’ death: He founded Thomas Communications not
Thomas Broadcasting, owner of gospel WXKL, Sanford, NC (1290).
www.InsideRadio.com
Tuesday July 29, 2008
Spring 2008 ARBITRONS/STOCKS
St. Louis, MO (#20)
Phoenix, AZ (#15)
Winter’s first-place tie between sisters
KFYI and KESZ is broken as the talker
gains four-tenths and the AC takes a
similar book-to-book dip.
Station Win Spr Format
Owner/LMA
KFYI
4.9 5.3 talk
Clear Channel
KESZ
4.9 4.5 AC
Clear Channel
KOOL-F 3.8 4.3 oldies
CBS Radio
KUPD
3.3 4.2 rock
Sandusky
KYOT-F 4.0 3.9 smooth jazz Clear Channel
KZZP
3.1 3.8 CHR
Clear Channel
KMLE
3.7 3.7 country
CBS Radio
KSLX-F 2.9 3.3 classic rock Sandusky
KHOT-F* 5.1 3.2 reg’l Mex.
Univision/BMP
KQMR* 3.0 3.1 Span. adlt/hits Univision/BMP
KNIX-F 4.8 3.0 country
Clear Channel
KMXP
3.3 3.0 hot AC
Clear Channel
KTAR-F 3.2 3.0 news/talk
Bonneville
KZON
2.2 3.0 rhy. CHR
CBS Radio
KPKX
2.6 2.8 adult hits
Bonneville
KDKB
2.3 2.7 rock
Sandusky
KTAR
2.0 2.7 sports
Bonneville
KKFR
2.5 2.5 rhy. CHR
Riviera
KLNZ
2.8 2.1 reg’l Mex.
Entravision
KOY
1.7 1.8 standards
Clear Channel
KVIB
1.2 1.8 Span. CHR Sun City
KAJM
1.2 1.4 rhythmic old. Sierra H. Bcstg.
KKNT
1.0 1.4 talk
Salem
KEDJ
1.3 1.3 modern rock Riviera
KMVA
1.6 0.9 rhy. AC
Trumper
KAHM
0.6 0.9 ez list
Southwest
KPHX
1.1 0.7 talk
Nova M Radio
KVVA-F* 0.7 0.7 Span. CHR Entravision
KSWG
0.4 0.7 trad. Cntry
Wackenburg
KGME
0.7 0.5 sports
Clear Channel
KNRJ
** 0.4 dance
Sierra H. Bcstg.
KFNN
** 0.4 biz news
CRC Bcstg.
*Simulcasts: KHOT-F/KHOV-F. KQMR/KKMR/KOMR.
KVVA-F/KDVA.
Cluster Analysis: Clear Channel (25.8)
CBS Radio (11.0) Sandusky (10.2)
Pittsburgh, PA (#24)
CBS Radio AC KEZK catches sibling (and Clear Channel talker WPGB (up 1.5 from a
Cardinals-less) KMOX at #1; KTRS betters year ago) whittles the 3.3-share lead rival
its Winter (12+) stats by 1.8.
KDKA had last Spring to 1.2.
Station Win Spr Format
Owner/LMA
KMOX
7.7 6.3 nws/talk/sportsCBS Radio
KEZK-F 7.2 6.3 soft AC
CBS Radio
WIL-F
4.6 5.5 country
Bonneville
WARH
4.4 5.4 adult hits
Bonneville
KSLZ
4.5 5.1 CHR
Clear Channel
KTRS
3.3 5.1 talk
Charter
KLOU
3.7 4.7 classic hits
Clear Channel
KSHE
5.1 4.5 rock
Emmis
KMJM-F 4.3 3.8 urban AC
Clear Channel
KFTK
3.7 3.8 talk
Emmis
KSD
3.5 3.8 country
Clear Channel
WFUN-F 3.9 3.6 urban AC
Radio One
KYKY
3.9 3.3 hot AC
CBS Radio
KPNT
2.9 3.2 modern rock Emmis
KIHT
3.3 2.9 classic hits
Emmis
WHHL
3.3 2.8 urban
Radio One
KATZ-F 3.6 2.6 urban
Clear Channel
WMVN
2.2 2.2 rhy. AC
Bonneville
KFUO-F 2.5 2.0 classical
Luth. Church
KATZ
1.8 1.9 black gospel Clear Channel
KFNS*
1.4 0.8 sports
Big League
KZQZ+
** 0.8 talk/oldies
Ent. Media Trust
KSLG
0.7 0.7 sports
Simmons
KQQX
0.4 0.6 modern rock 21 Sound
KWRE
** 0.5 trad. Cntry
Kaspar
*Simulcast: KFNS-AM/FM.
+Recent changes from the M-Street database:
KZQZ flipped from classic cntry. as WIL in March.
Cluster Analysis: Clear Channel (21.9)
CBS Radio (15.9) Emmis (14.4)
Station Win Spr Format
Owner/LMA
WDVE
9.0 9.5 rock
Clear Channel
KDKA
8.2 7.7 news/talk
CBS Radio
WPGB
5.1 6.5 talk
Clear Channel
WDSY-F 5.3 5.2 country
CBS Radio
WSHH
5.9 4.7 soft AC
Renda
WKST-F 4.3 4.5 CHR
Clear Channel
WWSW-F 5.0 4.4 oldies
Clear Channel
WRRK
3.9 4.3 adult hits
Steel City
WJAS
3.9 3.9 standards
Renda
WXDX-F 3.8 3.7 modern rock Clear Channel
WAMO-F 3.8 3.6 urban
Sheridan
WLTJ
2.8 3.3 soft AC
Steel City
WBZW-F 2.4 2.9 CHR
CBS Radio
WZPT
2.5 2.7 hot AC
CBS Radio
WEAE
1.6 1.8 sports
ESPN Radio
WOGI
1.8 1.6 country
Keymarket
WOGG* 1.4 1.4 country
Keymarket
WOGF
1.0 1.4 country
Keymarket
WORD-F 1.6 1.2 relig/c. Christ Salem
WJPA-F 0.9 1.2 oldies
WA Bcstg.
WPTT
0.8 0.8 talk
Renda
WAMO
1.6 0.7 urban AC
Sheridan
KQV
1.0 0.7 news
Calvary
WPKL*
0.7 0.7 oldies
Keymarket
WLSW
** 0.7 hot AC
L.S. Wall
WOGH
0.6 0.5 country
Keymarket
WKPL
0.6 0.5 oldies
Keymarket
WBGG
** 0.4 sports
Clear Channel
WISR
** 0.4 talk/standards Butler
WPIT
** 0.4 religious/talk Salem
WBVP
** 0.4 standards/talk Iorio
*Simulcasts: WOGG/WFGI. WPKL/WASP/WYJK.
Cluster Analysis: Clear Channel (29.0)
CBS Radio (18.5) Renda (9.4)
INSIDE RADIO STOCKS
12+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written
Arbitron
permission from Arbitron. Copyright 2008.
Formats of stations listed reflect the analysis and
groupings of M Street Corp. and may differ from the
station’s opinions or interpretations.
Page 4 of 6
Dow close from Monday 7/28/08: 11,131.08 down 239.61
Nasdaq 2264.22 down 46.31 S&P 500 1234.37 down 23.39
Close
45.20
Beasley
4.19
CBS
16.57
Citadel 0.89
Clear Channel 35.88
Corus
17.06
Cox Radio
9.86
Cumulus
2.66
Change down
up
down
down
unchgd
up
down
down
0.43
0.09
0.46
0.09
0.26
0.25
0.23
Close
Disney
30.50
Emmis
1.66
Entercom
5.73 Entravision
3.22
Fisher
34.75
Global Traffic 8.54
Journal
4.93
Lincoln Fin. 43.62
Radio One
1.31
Change
down 0.60
down
down
up
up
down
down
down
up
0.11
0.34
0.02
0.25
1.36
0.30
1.40
0.14
Close
Regent
0.71
Rogers 36.74
Saga
5.90
Salem
1.59
SBS
0.60
Sirius
1.88
Westwood One 1.24
XM Satellite
8.17
Change
down 0.10
down
up
down
down
down
down
down
0.88
0.10
0.03
0.05
0.37
0.02
1.11 www.InsideRadio.com
MEDIABASE CHARTS
Tuesday, July 29, 2008
Page 5 of 6
www.InsideRadio.com
Tuesday, July 29, 2008
EMPLOYMENT
Page 6 of 6
ACCOUNT EXECUTIVE
ON-AIR TALENT NEEDED! - AC RADIO
Sales pro needed for
Variety 99.3 FM and
News/Talk AM in Newport, RI.
Excellent compensation package.
Resume to: rmelfi@wadk.com.
EOE.
Looking for Morning and Afternoon Show for major AC radio station
in the southeast. Must have 3-5 years on-air experience in Top 40,
CHR, AC or Country radio. Have the ability to do a shift, as well as
extensive production. Understand and execute the basics and know
how to weave personality into the presentation. Especially interested
in talking to former top 40 jocks who may be ready to move into AC
that still want to do personality radio. Show an example of your best
work in the first 45 seconds. Equal Opportunity Employer. Please send
all examples of your work to: apply@insideradio.com
OUTSTANDING SALES!
The #1 brand in family
entertainment worldwide, Radio
Disney, owned and operated
by The Walt Disney Company,
has outstanding radio sales
opportunities across the country!
Qualified, enthusiastic and
visionary performance based
contributors should immediately
inquire about opportunities
in the following markets:
Tampa, Miami, Greensboro,
Boston, Houston, NY, and
Indianapolis. Come earn top
commissions and enjoy a better
quality of life! Apply today!
Please apply directly at:
www.disneycareers.com
or submit your resume to:
vanesha.morales@abc.com
EOE
GENERAL MANAGER
Small NE market cluster has a
geat opportunity with a new and
growing broadcast group.
Must enjoy the challenge of
building and training a superior
sales force that creates ideas,
not just sells spots. Minimum
of five years of sales or GM
experience required.
Send your resume to:
jobs@insideradio.com
Equal Opportunity Employer
LOCAL SALES MANAGER - PORT ST. LUCIE, FL
Tired of big-corporate radio? Treasure & Space Coast radio is looking
for a Local Sales Manager for a 5-station radio cluster. A well-rounded
radio background including new business development, handling of
direct and agency business, 5 + years in RADIO sales experience, and
an unbelievable work ethic is a must. Send resume and compensation
requirements to: Karen_franke@bellsouth.net
Treasure and Space Coast Radio
is an EOE and a Drug Free Workplace.
CHIEF ENGINEER - DIRECTOR OF ENGINEERING
NINE STATIONS – JERSEY SHORE - ATLANTIC CITY!
One of the best hands-on Radio Engineering jobs is now open! Put
your pedigree on the Jersey Shore’s top 7 FMs & 2 AMs. If you want
back into real radio in a dynamic large-market environment without
the corporate bs & politics, this is for you! We need an exceptional
fast-paced Engineer with experience in RF & general electronics,
digital audio, automation & IT. Ideal candidate will have a passion
for radio & 5+ years in Chief Engineer’s position with ability to
design, install, operate, maintain, troubleshoot and repair studio &
transmitter equipment, including information systems. State-ofthe-art equipment in place. Enco DAD32 experience a plus but not
required. Strong private company with heritage stations, low debt
& plenty of resources. Excellent compensation, benefits & relocation
package. High achievers only, please. E.O.E. Immediate opening.
Email in confidence: gfequity@aol.com
SALES MANAGER - SOUTH BEND, IN
Artistic Media Partners in South Bend, IN is looking for a Sales Manager
for the markets Heritage CHR Station, U93. This position requires the
ability to build a winning sales team, manage inventory and pricing and
train while in the field and developing business. Applicants should have
a passion for new business development and at least 5 years radio sales
experience. Send resume to: U93radio@aol.com. AMP is an EOE.
GENERAL MANAGERS & SALES MANAGERS
Bustos Media seeks experienced General Managers and/or Sales Managers in key high-growth
Hispanic Markets. Must have a proven track record in recruiting & training a top-notch sales team.
Substantial performance bonus, relocation package and management equity shares will be granted. If
you are results oriented and laser-focused on sales, Bustos Media is the company for you! To apply, send
cover letter & resume to ccantillo@bustosmedia.com. E.O.E.
INSIDE RADIO, Copy r i g h t 2 0 0 8. On the web: www.InsideRadio.com. All rights reserved. No par t of this publication may be copied,
reproduced, refaxed, or retransmitted in any form. Address: P.O. Box 442, Littleton, NH 03561. To advertise, call 800-640-8852. Subscribe
to INSIDE RADIO for 12 months with online access: $499; Online version: $399. Monthly subscription $39.95 billed to your credit
card. Call (800) 248-4242 to subscribe. Editor Frank Saxe 800-290-6301. General Manager Gene McKay, 800-640-8852.