Tuesday, October 19, 2010

>> FRANK SAXE
Frank@insideradio.com
>> PAUL HEINE
Paul@insideradio.com
(800) 275-2840
Tuesday, October 19, 2010
THE MOST TRUSTED NEWS IN RADIO
With two weeks until Election Day, mixed signals for radio. Political analysts are predicting $3
billion or more will be spent by Election Day, shattering records for a mid-term election. But for some
stations the ad dollars may not live up to high expectations. Typically a late-inning strategy, radio
has begun to see political spots pick-up over the past week however with evidence of radio’s growing
role mounting. Nowhere is that more true than in California where stations have seen a wave of
ad buys in recent days. The State Law Enforcement Association bought $800,000 worth of radio
spots to support Republican Meg Whitman in her bid to be governor. Not to be outdone, Democrat
Jerry Brown has enlisted former basketball player Magic Johnson for his radio ads targeting African
Americans. Then late yesterday Senator Barbara Boxer (D-CA) announced President Obama would
voice a radio-only spot for her re-election bid. Late to the game this year are labor unions, which have
over the past week stepped-up radio spending. The Service Employees International Union (SEIU) spent $200,000 in several
markets with radio getting much of that. One political operative tells Inside Radio it’s increasingly difficult at this point in the
campaign to keep tabs on where money is being spent since national operations are shifting dollars from race to race. That’s
especially true for Democrats who are scrambling to allocate more limited resources to races where they’re more likely to win.
The result is it has left some other candidates without cash to spend. For instance, the Democratic Congressional Campaign
Committee last week canceled ads placed for congressmen in Ohio and Missouri deemed unlikely to hold their seats.
Florida Panhandle is ground zero for political ad spending. As expected, markets in political battleground states are where
campaign dollars are eating up the most commercial inventory. California may be seeing a larger amount of dollars spent,
but nowhere in the country are political ads filling up the airwaves more than in Tallahassee. Florida has a hotly-contested
three-way U.S. Senate race that’s among the most closely-watched of 2010. The governor’s mansion is also up for grabs.
As a result, nearly four-in-ten (39%) of Tallahassee TV advertising dollars last week came from political ads according to a
Wells Fargo Securities analysis. Not far behind is nearby Panama City where 38% of TV ad revenue was election-related.
“We have three stations that are wall to wall,” a Florida market manager says, telling Inside Radio roughly half the inventory
on his news-talk station is election-related. “We have our rate-to-clear and so far no one is batting an eye because it has
to run,” he says. “Whatever size of their war chest, they only have so much longer to spend it.” The next two markets where
political ads are filling the airwaves are in Wisconsin. More than one-third of Wausau’s TV ad spending is political (34%)
with nearly as much in La Crosse (31%). Pennsylvania has close Senate and gubernatorial campaigns under way, and
nearly three-in-ten (29%) of TV ad dollars placed last week in the Wilkes Barre-Scranton market were political. “There’s
been an increase in political spending but not the windfall that television is seeing,” Entercom Wilkes-Barre market manager
Ryan Flynn says. But that could be about to shift. Over the past week he says there’s been a “pretty significant” increase in
campaign inquires. “The radio money really picks up in the last few weeks of an election because they’re over-saturating the
television market so much that it’s almost counter-productive,” Flynn explains. “They start to rely on radio to drive the results
as they get closer to the election because it’s what our medium does best.” Even if spending holds fairly steady, Flynn says
he’s already exceeded what he budgeted in political ad dollars.
Radio’s so far an also-ran in the race for political dollars. Even if 2010 goes into the history books as the most expensive
mid-term election, the numbers may end more lopsided to television than ever before. Wells Fargo analyst Marci Ryvicker
calculates local TV stations have received $1.23 billion in election ads through October 10. That’s a 14% increase or $148
million more than the previous week. Radio’s political revenue is so far considerably below that. Media Monitor’s AdRev
MORE NEWS >> InsideRadio.com
page NEWS Tuesday, October 19, 2010
shows political dollars totaled just $7.3 million nationally during the month of September — with another $9.1 million spent
October 1-18. For radio, being in a battleground state isn’t a sure sign a station will be flooded with campaign cash. Cumulus
Tallahassee market manager Dot Ealy says her top-ranked urban stations are nearly politically ad-free at the moment, despite
several hot races in Florida. “Of course they’ll come to radio, but we’re being told it’s going to be just for one big week right
before the election,” Ealy says. She notes the candidates had been using radio a lot more during the primary. The operator
of a radio-TV company says his television stations are far outpacing radio. He says, “I see TV as the beneficiary unless the
Democrats give up on a contest as they just did in one of my markets and cancelled $90,000 in TV spots on my stations.”
What remains to be seen is if the increase in campaign budgets in 2010 will mean more television and cable TV spots than
in the past, at radio’s expense. One market manager says, “It’s habit more than anything. Everyone running the campaigns
has always gone to television first.”
Magna predicts better 2010 finale. Media buying agency Magna Global forecasts U.S. advertising revenue to be up
2.8% this year, compared to an earlier 2.1% outlook. The largest gains are, not surprisingly, expected to be online with a
projected 12% increase over one year ago. Global forecasting director Brain Weiser says, “In recent months fears of a return
to recession were widespread, and despite these conditions the media economy remained resilient.” Including political and
Olympic dollars, Magna says the 2010 gains would increase to 4.1%. Magna predicts a 3.1% ad increase in 2011.
Winner’s Circle: A casino-modeled “urban CHR” rides PPM ratings wave in Kansas City. Wide
demographic appeal isn’t unusual for a heritage station. As the nation’s first Black radio station west of
the Mississippi River, “Hot 103 Jamz” KPRS has plenty of Kansas City heritage, dating back to 1950.
But that’s hardly the only reason why the Carter Broadcast urban station finished first in its core 18-34
demo in September while also winning women 25-54 and ranking top 5 in persons 25-54. Ops manager
Andre Carson views Hot 103 as an “urban CHR” that cherry-picks the best of the R&B, hip-hop, urban
AC and rhythmic genres. Although this inclusive mindset existed before electronic measurement became
ratings currency in Kansas City last December, Carson has further broadened the station since then.
There’s also a disciplined approach to using research tools that home in specifically on what meter-wearers want, such as
Audience Reaction and mScore. “We look at what we do as a casino,” Carson says. “Most of our listeners play the penny,
quarter and dollar slot machines — and we love them. But the people with the meters are the high rollers. They determine
every station’s fate and they’re the ones we have to really cater to.” Ratings growth over the past year has been dramatic,
with KPRS climbing 4.6-6.5 in 6+ and 5.4-10.5 in 18-34 since October 2009 pre-currency for a PPM-era station high. Apart
from heightened attention to detail in music rotations and cleaning up its on-air presentation, KPRS made a major morning
show change in the summer, dropping Steve Harvey for a music-intensive morning show. “Under diary methodology, Steve
did a tremendous job for us but we didn’t see a return on investment under the metered system,” Carson says. Harvey’s a
better fit with urban AC and the change added four more shares of persons 18-34 in mornings. So far, the station has relied
exclusively on its own airwaves and social media to market the new morning show. Hiring a pair of part-time employees to
update listener databases and the web site and to post updates on Facebook and Twitter appears to be paying off. KPRS
has more than 7,000 Facebook followers, among the highest in the market.
For KPRS, ratings success doesn’t come at the expense of community service. While just
thirteenth in 6+ cume, “Hot 103 Jamz” KPRS finished second in the market in AQH. It has the highest
exclusive cume of any Kansas City station and is near the top in Time Spent Listening. That all adds
up to a station with a fiercely loyal audience. And though research and meticulous attention to detail
are part of its winning formula, so is remaining true to the station’s deep roots. Live and local jocks are
still heard from 6am-10pm. Key benchmarks that have long been part of the Hot 103 brand — such
as the nightly “Hot 8 at 8,” a noontime throwback show, the four-hour late night “Quiet Storm” and Sunday’s “Joy Of Gospel”
MORE NEWS >> InsideRadio.com
page NEWS Tuesday, October 19, 2010
program — weren’t discarded just because of a new measurement system. Community service remains tightly woven into
the station’s fabric. Some stations in PPM markets may shun a radiothon yet Hot 103 devoted a day last week to the Niles
Home For Children. By pre-recording and editing listener calls into a tight presentation, it was still able to play plenty of music
while communicating an important community message. “Being part of the community is Job One here,” OM Andre Carson
says. “We take great pride in trying to help out our fellow Kansas City neighbors. We understand that some things like that
might cause tune-out but sometimes you just have to do the right thing.”
To lure more local advertisers to its growing mobile audience, Pandora expands partnership with AdReady. Further
ratcheting up its foray into the local ad market, Pandora has expanded its relationship with display ad solutions provider
AdReady. The enlarged partnership will enable Pandora to offer localized mobile ad campaigns to small and medium-sized
businesses using the Seattle-based company’s micro-targeting platform. With more than half of Pandora’s daily listening taking
place on smartphones, the expanded partnership is intended to make it easier and more affordable for local and regional
advertisers to reach its mobile audience via display and audio advertising. Pandora says it will provide client support to build
mobile banners at no additional cost. As its local account list grows, Pandora is increasing the size of its sales team that
focuses exclusively on them. “Historically, up-front costs associated with running a mobile campaign made it difficult for small
and medium-sized businesses to advertise on mobile,” Pandora chief revenue officer John Trimble says. “This streamlined
platform gives local and regional advertisers, from universities and banks to car dealerships and entertainment venues, the
ability to implement multi-platform digital campaigns that effectively reach very large local audiences on Pandora.”
SBS gets Nasdaq warning. For the second time in less than one year Spanish Broadcasting System is at risk of being
delisted from the Nasdaq exchange. The company tells shareholders it received notice last week that it was out of compliance
with the rule stating a stock must remain at $1 or above for 30 consecutive days. SBS has an initial 180-day grace period
until April 11, 2011 to regain compliance with a closing price meeting the $1 requirement for a minimum of ten consecutive
days. SBS’s stock price slid 6% on Monday to close at 80 cents per share.
Morning man sues station for back pay — and ends up owing his ex-employer. It wasn’t the outcome former talk/sports
KNFO, Aspen (106.1) morning talk host Michael Conniff was after. He sued NRC Broadcasting for allegedly failing to pay
him $9,000 in back wages. He ended up owing his former employer nearly $1,100. Judge Erin Fernandez-Ely ruled Conniff
remained on the job for six months after his contract with KNFO expired. The Aspen Times reports the outcome hinged on
that expired contract. “If you didn’t like it you had the choice to leave,” she said from the bench, where emails between Conniff
and his former bosses were key evidence. “The email says they were clear they were not going to pay you,” the judge told
Conniff. For its part, NRC didn’t exactly discourage him to continue showing up for work. Station manager Colleen Barill
testified, “There was no contract and he continued to work. He didn’t have to.” One reason for that was Conniff was able
to pocket cash from sponsorship sales he made for his “Con Games” show. NRC Broadcasting dropped the show in April
after six years. Judge Fernandez-Ely did try to get the station to drop its claim that Conniff owes KNFO for a 2009 Aspen ski
pass for which he failed to reimburse the station. But NRC Broadcasting refused. The judge said she can’t blame Conniff
for feeling “undervalued and slighted” but the claim boiled down to a contract. She ordered him to pay $1,099. Conniff tells
the Aspen Times he plans to appeal the verdict. His show now airs on “Your Radio” KUUR (96.7).
“The Truth” comes to Washington. Just in time for what pollsters say will likely be a new crop of Republicans coming to
town, Washington gets a new right-leaning talk station. Metro Radio yesterday launched news/talk “The Truth” WTNT (730).
The station is carrying a line-up of primarily Talk Radio Network personalities, including Laura Ingraham, Michael Savage,
Jerry Doyle, Rusty Humphries and Phil Hendrie, among others. “The conservative news/talk format with ‘The Truth’ tells it
like it is,” Metro Radio president Bruce Houston says. It takes on Citadel’s WMAL (630) and Salem’s WWRC (1260). TRN
president of programming Phil Boyce says, “WTNT 730 AM is a great stick. With 8,000-watts in the daytime you can now hear
‘The Truth’ from Northern Virginia and well into Baltimore, not to mention downtown Washington.” Metro Radio is buying 730
MORE NEWS >> InsideRadio.com
page NEWS
Tuesday, October 19, 2010
AM and the WTNT call letters — which had been used by sister 570 AM. Red Zebra had already changed 570’s format a
month ago, creating “Sports Talk 570” and airing several ESPN Radio programs. It will adopt the new call letters WSPZ with
the FCC’s blessing. The station dovetails with Red Zebra sister “ESPN 980” WTEM and acting-CEO Rick Carmean says
the company is looking to grow the synergy between the two stations. “WSPZ is gaining momentum and we look forward to
exciting growth potential,” PD Chuck Sapienza adds. Stay up-to-date with format changes at www.StationRatings.com.
Inside Radio News Ticker…Reed’s comes to radio…The sodas marketed under the Reed’s and Virgil’s labels are marking
their entry into radio with an ad campaign on hot AC “My 104.3 My FM” KBIG-FM, Los Angeles. The brands are the top-selling
sodas in natural food stores nationwide. The campaign will air from October 27 until November 23 and will be tied into the Fresh
& Easy supermarket chain…Michigan may be airborne again…The state of Michigan’s tourism ads may be back on the air
after all. Governor Jennifer Granholm has reportedly asked for $25 million to revive the “Pure Michigan” campaign that was
pulled off the air last month. The Tim Allen-voiced spots aired across the Upper Midwest. Michigan officials calculate tourism
brings in $15 billion to the state’s economy each year…RCS integrates with LDR…Removing what could be a stumbling
block for some stations to give the Listener Driven Radio (LDR) crowdsourcing platform a shot, RCS has integrated LDR and
its GSelector music scheduling platform and the Nexgen Digital automation software. LDR integrates listeners’ input into
live on-air programming. With RCS’ changes, PDs can schedule voting sessions in music scheduling programs and Nexgen
Digital will automatically adjust the live playlist based on audience voting results from LDR...Geico tops again…Insurer Geico
continues its reign as radio’s top national advertiser. Media Monitors reports it aired 48,813 commercials last week, nearly
20,000 more than #2 Safelite AutoGlass. Rounding out the top five are Home Depot, McDonald’s and Wal-Mart. Returning
to the top 10 were Ford-Lincoln Mercury (#8) and Macy’s (#10)…New embezzlement charges…Former KALS, Kalispell,
MT (97.1) bookkeeper Jessica McGee reportedly wrote a number of bad checks worth $537 while awaiting sentencing for
embezzling $67,000 from the Christian station from 2004 to 2009. The Daily Inter Lake reports prosecutors are rethinking
a plea deal that would have given McGee, 34, a 10-year sentence with all but 14 days suspended. She’s scheduled to be
sentenced for the KALS case on November 10. Read more news, job listings and ratings at www.InsideRadio.com.
NPR is adding 100 journalists to boost coverage of state governments. Armed with an initial $1.8 million grant from
the Open Society Foundations, NPR is adding reporters, editors and analysts to take a deeper, more comprehensive look
at the role of state government. The pubcaster’s ambitious Impact of Government project is intended to augment the work
of existing public radio reporters that cover the statehouse and related issues by ultimately adding at least 100 journalists.
“This initiative will provide the public not just with information, but with the context they need to hold local governments to a
higher level of accountability,” NPR president/CEO Vivian Schiller says. The multiplatform project launches with a yearlong
pilot phase that will develop hubs with station partners in eight states. Open Society Foundations executive director of U.S.
Programs Ann Beeson says, “The dramatic decline in news coverage at the state level has left millions of people significantly
less informed about what is happening in their own backyards.” NPR is inviting member stations to submit applications for the
eight, yearlong pilot projects. Pilot stations will be selected by the end of December, and begin work in March 2011. After one
year, NPR says it will phase in an additional 17 states, bringing the number of partner hubs to 25, and eventually to every
state in the country. The announcement comes one month after NPR pulled the shrink wrap off its new ARGO Network, an
online journalism venture designed to produce in-depth, local coverage on subjects of local and national importance.
Inside Radio’s Deal Digest —
Texas — West of Houston Moreno Broadcasting buys KJJB, Eagle Lake (95.3) from Gerald Benevides for $150,000. KJJB is
a construction permit for a Class C3 FM. Leticia Moreno is also buying an Abilene-area construction permit from Benavides
for another Class C3 FM (96.5) licensed to Baird, TX.
Orlando — Onda Mexican Radio Group buys WWFL, Clermont (1340) for $10. WWFL has been airing travel information
for Orlando visitors.
MORE NEWS >> InsideRadio.com
page RATINGS
Tuesday, October 19, 2010
september ARBITRONS - PPM
Tampa-St. Petersburg-Clearwater, FL (#19)
Nassau-Suffolk (Long Island), NY (#18)
AC WALK-FM (-0.8) stays #1; CHR “Z-100” is now a solo #3.
Rank
1
2
3
4
5
6
7
8
9
10
11
11
13
14
15
16
17
17
17
20
21
22
23
24
24
26
26
28
28
30
30
32
33
33
35
35
35
38
38
40
40
42
42
42
45
45
45
45
45
45
45
45
53
53
53
53
53
53
53
60
60
60
60
60
60
Station Format
Owner/LMA
July
WALK-F AC
Clear Channel
7.5
WCBS news
CBS Radio
5.7
WHTZ
CHR
Clear Channel
5.0
WFAN
sports
CBS Radio
5.3
WBLI
CHR
Cox Media
4.8
WCBS-F classic hits
CBS Radio
5.0
WABC talk
Citadel
3.0
WINS
news
CBS Radio
2.7
WAXQ classic rock
Clear Channel
3.9
WBZO oldies
Barnstable
3.3
WBAB classic rock
Cox Media
3.3
WLTW AC
Clear Channel
3.1
WKJY
AC
Barnstable
4.0
WKTU rhy. AC
Clear Channel
2.8
WPLJ
hot AC
Citadel
2.9
WWFS AC
CBS Radio
1.9
WWPR-F urban
Clear Channel
2.5
WRXP rock
Emmis
2.2
WQHT rhy. CHR
Emmis
2.4
WXRK CHR
CBS Radio
2.2
WOR
talk
Buckley
1.2
WBLS
urban AC
Inner City
1.6
WRCN-F classic rock
Barnstable
1.2
WRKS urban AC
Emmis
1.5
WEZN-F AC
Cox Media
1.1
WSHU-F news/talk/classicalSacred Heart Univ. 1.1
WQXR-F classical
WNYC Broadcasting 0.7
WHLI
standards
Barnstable
1.3
WNYC-F news/talk
WNYC Broadcasting 0.7
WFUV adult altern./folk Fordham University 1.3
WEPN sports
ESPN Radio
1.2
WXNY-F tropical
Univision/BMP
0.7
WPAT-F Span. hits
SBS
1.1
WPTY
rhy. CHR
JVC Media, Inc.
0.5
WMJC hot AC
Barnstable
1.0
WSKQ-F tropical
SBS
0.7
WSUF news/talk
Sacred Heart Univ. 0.7
WLNG oldies
Main St.
0.6
WWYZ country
Clear Channel
0.4
WEBE AC
Cumulus
0.6
WKCI-F CHR
Clear Channel
**
WQBU-F reg’l Mex.
Univision/BMP
0.3
WLIX-L religious
Pine Barrens Bcstg. 0.3
WBEA CHR
LI Radio
0.2
WPLR
rock
Cox Media
0.4
WEHM adult altern.
LI Radio
0.3
WBBR biz news
Bloomberg
0.3
WBAZ
soft AC
LI Radio
0.3
WDRC-F oldies
Buckley
0.1
WKJI
AC
Barnstable
0.3
WFOX classic rock
Cox Media
0.3
WFME religious
Family Sta.
0.1
WBON tropical
JVC Media, Inc.
0.4
WVIP
ethnic
Hudson/Wchstr.
0.3
WHUD AC
Pamal
0.2
WNYM talk
Salem
0.1
WNYC news/talk
WNYC Broadcasting 0.1
WLIB
Black gospel
Inner City
0.1
WBAI
variety
Pacifica
**
WZMX rhy. CHR
CBS Radio
0.2
WCTZ
AC
Cox Media
0.1
WMCA religious
Salem
0.1
WWRL talk
Access.1
0.1
WNYE adult altern./talk NY Bd of Ed
**
WFRS religious
Family Sta.
**
Aug
7.7
6.1
5.4
5.4
4.8
4.5
3.2
3.0
3.6
3.6
3.4
3.1
3.4
2.6
3.2
1.8
2.1
2.1
1.9
2.1
1.8
1.4
1.6
1.5
1.2
1.0
0.8
1.1
0.8
1.3
1.0
0.7
0.8
0.6
0.8
0.6
0.6
0.7
0.7
0.5
**
0.3
0.3
0.2
0.4
0.4
0.3
0.3
0.3
0.2
0.2
0.2
0.3
0.2
0.2
0.2
0.2
0.1
**
0.2
0.1
0.1
**
**
**
Cluster Analysis: Clear Channel (24.5). CBS Radio (23.5). Cox Media (9.9).
MORE NEWS >> InsideRadio.com
Sept
6.9
6.3
5.6
5.2
5.0
4.3
3.6
3.5
3.3
3.1
2.9
2.9
2.8
2.6
2.5
2.2
2.1
2.1
2.1
1.9
1.8
1.6
1.4
1.3
1.3
1.2
1.2
1.1
1.1
1.0
1.0
0.9
0.8
0.8
0.7
0.7
0.7
0.6
0.6
0.5
0.5
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
0.1
0.1
Top-ranked soft AC “The Dove” adds more than a share;
classic hits “Q105” (+0.7) is now in second place.
Rank
1
2
3
4
5
5
7
8
9
9
11
12
13
14
14
14
17
18
19
20
20
22
23
24
25
26
26
28
28
28
28
28
33
33
33
33
37
37
37
37
41
41
41
41
Station
WDUV
WRBQ-F
WFLZ-F
WFLA
WBTP
WXGL
WXTB
WHPT+
WQYK-F
WLLD
WMTX
WFUS
WWRM
WPOI
WSUN-F
WYUU
WDAE
WSJT+
WUSF+
WJQB
WCIE
WLCC
WTMP-F
WRXB
WKES
WBVM
WGES
WMNF
WWRZ
WWBA
WGUL
WHNZ
WHBO
WQYK
WPCV
WWJB
WTBN
WCFB
WJIS
WHTQ
WRUM
WJHM
WOCL
WQBN
Format
soft AC
classic hits
CHR
talk/sports
urban
classic hits
rock
classic rock
country
rhy. CHR
hot AC
country
AC
80’s hits
modern rock
Span. CHR
sports
hot AC
news/talk/jazz
oldies
c. Christian
reg’l Mex.
urban AC
gospel
religious
Christ. rock
Span. c christ
adult altern.
adult hits
news/talk
talk
news/talk
sports
sports
country
news/talk
religious
urban AC
c. Christian
classic rock
tropical
rhy. CHR
classic hits
Span. old
Owner/LMA
July
Cox Media
8.1
CBS Radio
6.4
Clear Channel
6.7
Clear Channel
5.8
Clear Channel
4.4
Cox Media
6.4
Clear Channel
5.4
Cox Media
3.2
CBS Radio
5.0
CBS Radio
4.9
Clear Channel
3.6
Clear Channel
4.1
Cox Media
3.5
Cox Media
3.4
Cox Media
3.5
CBS Radio
3.7
Clear Channel
2.9
CBS Radio
2.1
Univ/South Florida 2.3
WGUL-FM, Inc.
1.3
Radio Train.
1.9
Top Line Bcstg.
1.3
Bernard Radio
1.4
Polnet Comms.
0.7
Moody Bible Institute 0.4
Diocese/St Petersbrg0.5
Ark Comms Net.
**
NB Stubblefield Fndn0.7
Hall
0.4
Genesis
0.4
Salem
0.4
Clear Channel
0.3
Genesis
0.2
CBS Radio
0.2
Hall
0.2
Hernando Bcstg
**
Salem
0.3
Cox Media
0.2
Radio Train.
0.2
Cox Media
0.1
Clear Channel
0.2
CBS Radio
0.2
CBS Radio
**
E.A. Roig
**
Aug
7.8
6.3
7.7
6.8
5.6
5.0
5.6
3.9
4.7
4.7
4.2
3.6
3.3
3.6
3.5
3.4
3.1
2.2
1.7
1.7
1.6
1.3
1.2
0.8
0.5
0.4
0.2
0.6
0.4
0.4
0.4
0.3
0.3
0.3
0.2
**
0.3
0.2
0.2
0.2
0.2
0.1
0.1
**
Sept
9.0
7.0
6.7
6.2
5.6
5.6
5.3
4.5
4.4
4.4
4.1
3.9
3.8
3.3
3.3
3.3
2.8
2.0
1.7
1.5
1.5
1.3
1.0
0.7
0.6
0.5
0.5
0.4
0.4
0.4
0.4
0.4
0.3
0.3
0.3
0.3
0.2
0.2
0.2
0.2
0.1
0.1
0.1
0.1
+Recent changes from the M-Street database: WSJT flipped from smooth jazz
in August. WHPT-FM migrates to rock, and WUSF flipped from classical in
September.
Cluster Analysis: Clear Channel (35.1). Cox Media (29.9). CBS Radio (21.6).
6+ AQH Shares, Mon-Sun, 6 am to midnight.
May not be quoted or reproduced without prior written permission from Arbitron.
Copyright 2010. Formats of stations listed reflect the analysis and groupings of M
Street Corp. and may differ from the station’s opinions or interpretations.
Complete Ratings are reported daily online at www.StationRatings.com. Ratings are
reported at 5pm daily.
page MEDIABASE
MORE NEWS >> InsideRadio.com
Tuesday, October 19, 2010
page CLASSIFIEDS
NEW TALK SHOW CONCEPT -SALT LAKE CITY
Producers wanted to put their mark on a new daypart on
KSL NewsRadio and a new paradigm in talk radio. Tear through 20-30
topics in two hours—all driven by the web. Forget screening listener
phone calls and coaching hosts to provoke listeners with monologue.
Actually no more monologues. Just remarkable topics and your highest
creativity on how to present them.
How do you show prep and execute that show? Send your ideas to:
Kevin LaRue, Program Director
KSL NewsRadio, 102.7 FM / 1160 AM
55 North 300 West
Salt Lake City, UT 84010
See our ad at www.KSL.com.
Women/minorities are encouraged to apply. EOE.
WHY SHOULD YOU GET THIS JOB?
Service Broadcasting Corporation in Dallas, Texas is looking for a
Program Director for it’s legendary urban station K104 (KKDA-FM).
Preferred qualifications:
» 3+ years major market programming experience
» A proven track record of ratings success
» Ability to create and execute station programming plan
» Expertise with Selector
» Develop and manage multi-platform content
» An authentic leader with emphasis on purpose,
values, work-ethic, and relationships
» Success with finding and developing talent
» Your life’s mission is to program the greatest radio station on the planet!
» More qualifications and information at www.insideradio.com
No calls, please.
Email resume to: michaelerickson@k104fm.com EOE
GENERAL SALES MANAGER - KANSAS CITY
101 The Fox KCFX and 103.7 The Dam - KANSAS CITY
One of America’s leading rock stations and the 21 year flagship of
the Kansas City Chiefs Radio Network, combined with a new
Active Rock dominating the market. If you are one of the best in the
business, Cumulus is hiring a GSM to lead these stations. This is truly
a once in a career opportunity. This person must be a
proven leader with the vision to maximize revenue this
#1 market position. You must have a track record
achieving sales budgets and growing new revenue
and demonstrate exemplary recruitment,
training and coaching skills. E.O.E
Send your resume in confidence to:
recruitment@cumulus.com.
Tuesday, October 19, 2010
OPERATIONS MANAGER
NEW YORK CITY
Clear Channel is looking for
an OM to oversee the day to
day operations of their 5 New
York City stations. The OM
will work closely with the SVP
of
Programming,
Program
Directors, and Market Manager to
ensure stations properly execute
their
programming
strategy
to grow terrestrial and digital
audiences. For a complete job
description and requirements,
go to: clearcareers.clearchannel.
com/Jobs. Qualified candidates
should submit their materials
to:
TomPoleman@
clearchannel.com
NO PHONE CALLS, PLEASE
Equal Opportunity Employer
CALIFORNIA DREAMING!
Cumulus
has
a
Market
Manager
opportunity
along
California’s central coast that lies
between the steeply-rising Santa
Ynez Mountains and the Pacific.
The climate is Mediterranean,
and the cluster is “hot”. Nothing
less than a recognized performer
will do to drive sales for our 6
station cluster that has a format
suitable for every business
opportunity. The person hired
will
cultivate
long-standing
client relationships, penetrating
businesses directly at the highest
level as well as through their
agencies, achieving budgets by
selling integrated solutions that
utilize our multiple marketing
assets.
Superior
inventory
management proficiency and a
track record of driving AUR are
key.
Confidentially:
recruitment@cumulus.com
Equal Opportunity Employer
INSIDE RADIO, Copyright 2010. www.InsideRadio.com. All rights reserved. No part of this publication may be copied, reproduced, refaxed, or retransmitted
in any form. Address: P.O. Box 442, Littleton, NH 03561. To advertise, call 800-640-8852. Classifieds, email: ads@InsideRadio.com. Subscribe to INSIDE
RADIO for 12 months. Monthly subscription $39.95 billed to your credit card. Call (800) 248-4242 to subscribe. Managing Editor, Frank Saxe frank@insideradio.
com 800-275-2840 x701/Senior Editor, Paul Heine paul@insideradio.com, 800-275-2840 x703. GM/ Publisher, Gene McKay 800-248-4242 x711.
MORE NEWS >> InsideRadio.com
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