Yardley London: Brand Presentation 2011

Yardley London: Brand Presentation
2011
Yardley London: Unique heritage
Yardley London is one of England’s oldest and most established purveyors of
quality perfumes and soaps and was re-launched in September 2010, with a
reformulated and repackaged product line.
Steeped in a 240 year heritage, Yardley London is a quintessential English
fragrance brand offering authentic and credible quality floral fragrances, which are
affordable and accessible.
Yardley London has two Royal warrants and prides itself on its wide range of
beautiful floral fragrances and ancillary body products, inspired by England’s diverse
and varied flowers.
Yardley London Fragrances
Each of the 5 core fragrances has been brought up-to-date and the new fragrances and
brand design have been rolled out to all product categories (EDTs, Talcs, Soaps).
Including the launch of the new 50ml EDT variants
English Lavender, English Rose, Lily of the Valley, Peony and Iris.
Yardley London's heritage and unique positioning has resulted in a unique fragrance
inspired bath & body brand.
Yardley London Fragrances
The addition of Orange Blossom, April Violets (back by popular demand) and the launch
of Royal English Daisy in March 2011, which was created to celebrate the Royal wedding,
makes up the current collection of fragrance, soaps and talc.
Yardley London’s Royal English Daisy is an elegant dewy fresh, green floral
fragrance, reminiscent of flower filled meadows in the spring sunshine. It
opens with a burst of energetic top notes in the form of fresh green leaves and
apple, combined with a heart of hyacinth and white rose, enhanced with warm
base notes of sandalwood and musk.
Yardley London introduced the new collection of long lasting Body Sprays in all 8
fragrances.
New designs – EDTs September 2010
New designs – 50ml EDTs September 2010
Cellophane wrapped, floral imagery inside the carton
Christmas Gift Collection
EDT and Body Spray sets
Christmas Gift Collection
Talc and Soap Sets
Christmas Gift Collection
Guest Soap Collections
CITRUS & WOOD - The range
•
•
•
•
50ml EDT
200ml Hair & Body Wash
150ml AP Deo
125g Luxury Soap
Yardley London – Bath & body proposition
Yardley London’s collection of high performance
bath and body care products, combine innovative
skin care ingredients with superior natural based
quality fragrances, at accessible price points that
are specifically targeted towards discerning
females aged 30-55+.
200ml Luxury Body Wash
Yardley London: Luxury Body Wash
•
•
•
Cleanses with a rich, creamy luxurious lather leaving the skin soft and silky
smooth.
Contains Q10 to help enhance the skin’s natural levels and keep it feeling
smooth, supple and firm.
Available in a range of 5 floral fragrances, using a trickle down version of
the Eau de Toilette, specially created to capture the delicate fragrance of
flowers.
250ml Moisturising Body Lotion
Yardley London - Moisturising Body Lotion
•
•
•
•
•
•
A very light, easily absorbed, quick drying silicone based formulation .
Contains moisturising shea butter and glycerine to help combat dryness and hydrate the skin
leaving it feeling silky smooth to touch.
Grape Seed Oil and Sweet Almond Oil are light and easily absorbed oils renowned for their
highly moisturising benefits, rich in Vitamin E, an anti-oxidant and contain Linoleic Acid
(Omega 6), helping to reduce free radicals and combat the signs of ageing.
The inclusion of Q10, a natural skin component, helps support the skin’s natural levels to help
strengthen and keep skin feeling soft, smooth and toned.
Panthenol , Hydrolysed Keratin and Vitamin E help with keeping the skin conditioned and
smooth.
Available in a range of 5 floral fragrances, using a trickle down version of the Eau de Toilette,
specially created to capture the delicate fragrance of flowers.
100ml Nourishing Hand & Nail Cream
Yardley London - Nourishing Hand & Nail Cream
•
•
•
•
•
•
An intensely moisturising , yet easily absorbed silicone based hand and nail cream.
Contains shea butter and cocoa butter, rich skin emollients to condition, hydrate and protect
the skin.
Grape Seed Oil, a light, easily absorbed oil renowned for its highly moisturising benefits, is
rich in Vitamin E, an anti-oxidant and contains Linoleic Acid (Omega 6), helping to reduce free
radicals and combat the signs of ageing.
The inclusion of Q10, a natural skin component, helps support the skin’s natural levels to help
strengthen and keep skin feeling soft, smooth and toned.
Hydrolised Keratin helps replenish the skin’s natural keratin levels which are reduced with age
and helps condition and strengthen nails.
Available in a range of 5 floral fragrances, using a trickle down version of the Eau de Toilette,
specially created to capture the delicate fragrance of flowers.
NEW Print AD:
NEW Print AD:
Fragrance Pyramids – English Lavender
Citrus,
Clary Sage, Neroli,
Orange,
English Lavender
English Lavender
Geranium, Herbal
Orange Blossom
Benzoin, Coumarin,Sandalwood
Tonka Bean & Musk
English Lavender, Yardley London’s international signature fragrance
is a beautiful, elegant scent that combines lavender leaves, Neroli
and Clary sage with a heart of lavender oil and geranium, enhanced
with a deeper note of musk.
19
Fragrance Pyramids - Rose
Rose
Absolute
Neroli
Camomile
Rose Bud
Geranium
Jasmine Petals
Magnolia Blossom
Rosewood & Amber
Labdanum
Guaiacwood
Patcholi & Sandalwood &
Musk
Yardley London’s English Rose is an evocative light, fresh floral combining
Rose absolute, Neroli and camomile, with a heart of rosebud and jasmine
petals with warm base notes of amber and sandalwood.
20
Fragrance Pyramids – Lily of the Valley
Bergamot
Green
Lemon
Lavender Leaves
Lily of the Valley
Jasmin & Magnolia
Rose
Geranium & Violet & Mimosa
Muguet, Amber, Musk
Woody
A light and elegant scent with citrus top notes, combined with a heart
of spring flowers including lily of the valley, jasmine, geranium and
magnolia, drying down with an amber and woody base.
21
Fragrance Pyramids – Peony
Green Water
Fresh
Peony Leaves
Red Fruits
Heliotrope
Carnation
Rose & Peony Flower
Amber Sandalwood Musk
Peony is a modern floral with top notes of fresh green leaves,
complemented at its heart by a combination of peony flower, red
currant , geranium and heliotrope and undertones of warm amber.
22
Fragrance Pyramids: Royal English Daisy
Fresh green
leaves, Apple
Hyacinth, White Rose
Sandalwood, Musk
Yardley London’s Royal English Daisy is an elegant dewy fresh, green floral
fragrance, reminiscent of flower filled meadows in the spring sunshine. It opens
with a burst of energetic top notes in the form of fresh green leaves and apple,
combined with a heart of hyacinth and white rose, enhanced with warm base
notes of sandalwood and musk.
23