3 Free Tools to Boost your SEM/SEO Performance!

3 Free Tools to Boost your
SEM/SEO Performance!
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About NetElixir
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Incorporated in 2005. Headquartered in Princeton, NJ.
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We offer campaign management service, multi-channel technology and web analytics consulting
solutions to retailers.
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Our ongoing research has been featured in NYTimes, Time and Forbes.
LinkedIn Group:
NetElixir University
www.LXRMarketplace.com
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About Udayan
• Founder & CEO, NetElixir,Inc.
• Founded PartyBingo.com (PartyGaming, Plc).
• Guest Lecturer:
• Johnson School of Management, Cornell University
• City University of New York, Baruch
• Indian School of Business
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“Simplicity is the ultimate sophistication.”
Leonardo da Vinci
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The Basis of this Presentation
Since 2005, NetElixir team has managed SEM and SEO
campaigns for 200+ search marketers in 11 countries.
The 3 tools presented here can be used by any search
marketers. They have been used by our team for running
successful search marketing campaigns.
The tools validate our fundamental belief regarding digital
marketing: Simple is Powerful.
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The 3 Search Marketing Tools
SEO Competitor Analysis
One Key Metric that
Every Search Marketer
Should Use
Keyword Combinator
Keyword Performance Analyzer
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How SEO friendly is your website vs. competitor?
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http://www.lxrmarketplace.com/seo-competitor-analysis-tool.html
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2 Simple Keyword Tools for Search Marketers
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Rapid Keyword Testing: Formula for Paid Search Success
Generate
new
keywords
Fine tune
keyword list
to improve
efficiency
Test
Keywords
for 15 days30 days
Analyze
keyword
performance
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2 Free Keywords Tools – LXRMarketplace.com
Keyword Combinator:
Generate thousands of keyword phrases,
in seconds
Keyword Performance Analyzer:
Analyze and fine tune keywords portfolio, in seconds
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http://www.lxrmarketplace.com/ppc-keyword-combination-tool.html
Generate
new
keywords
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http://www.lxrmarketplace.com/ppc-keyword-performance-analyzer-tool.html
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Proven Results
5%-7% reduction in Cost Per Conversion in 90 days!
Your Investment:
15 minutes every 15 days.
Total time invested (90 days) = 90 minutes.
LXRMarketplace Tool Cost = $0.
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The Value of 90 minutes for Joe the Retail Search Marketer
Today
After 90 Days
Monthly PPC Spend =
$10,000.
Average Cost Per Order =
$100.
Orders (3 months)= 300.
@AOV of $200, Sales =
$200 x 300 orders =
$60,000.
Monthly PPC Spend =
$10,000.
Average Cost Per Order
= $93.
Orders (3 months)= 323.
@AOV of $200, Sales =
$200 x 323 orders =
$64,600.
Incremental Sales = $4600
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90 minutes vs. $4600
Your Choice
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An Essential Metric for Every Search Marketer
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Value Per Click*
(Last Click Revenue – Cost)
Number of Clicks
Disclaimer:
- Applicable for ROI focused online marketers.
- Last Click Revenue is the toughest measure of performance.
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Analyze Value/Click Across Geos – Differential Bidding Strategy
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Analyze Value/Click Across Day-Parts for Optimal Bidding Strategy
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Analyze Value/Click Across Promotions
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Your SEO/SEM Tool Kit
(for smarter search marketing)
1. LXRMarketplace’s SEO Competitor Analysis Tool.
2. LXRMarketplace’s Keyword tools: Keyword Combinator & Keyword Analyzer.
3. The Essential Key Metric for All Search Marketers: Value/Click.
www.LXRMarketplace.com
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If you found today’s session to be useful, help us
share knowledge by tweeting about this session:
@NetElixir
#NetElixirSEMTools
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Questions Please
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Thank You!
• Join our LinkedIn Group:
NetElixir University
• Access free SEM & SEO
tools:
www.LXRMarketplace.com
Marinn Hersh
Sales Manager
marinn@netelixir.com
609.356.5112 x107
Udayan Bose
Founder & CEO
udayan@netelixir.com
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