INDIAN MARKETING SUMMIT

Participation Fees*
For 1
AIMA Members
Non Members
Academicians
Students
Rs. 8000
Rs. 9000
Rs. 5000
Rs. 3000
presents
(Per Participant)
For 2-3
Rs. 7500
Rs. 8500
Rs. 5000
Rs. 3000
For 4
& More
"Qayamat Se Qayamat Tak:
in association with
Rs. 7000
Rs. 8000
Rs. 5000
Rs. 3000
Innovative Marketing Strategies in Uncertain Times"
25-26 February, 2009
India Habitat Center, New Delhi
Participation fees includes the cost of reading material, tea, coffee, lunch & other organisational expenses.
Nomination fees is not refundable, however participation by a substitute is allowed.
What they said...
“The time has come when the rural population should be considered not only as consumers but as producers also.”
Pradeep Kashyap
on Inclusive marketing
“Even at 2 Dollar a day a family of 4 with two earning members still earn Rs 6000 per month which is not a bad news
for Indian Marketers.“
Rama Bijapurkar
on Bottom of Pyramid
“I belive that the the rapidly growing linkages between villages and semi-urban towns and the consequent stronger
commercial integration of rural areas is helping the local economy grow faster.”
Mr Suman K. Bery
on current development in Rural India
“Being a maker of a product like chloromint, the concept of inclusiveness comes to us by default.Probably it is the
only product which is bought , consumed and relished by both the owner as well as chauffeur of a sedan.”
Mr Sameer Suneja,
on a 50 paisa chloromint
“The future lies in the hands of online communities. If you are not a part of it today ; You will not be a part of the
future tomorrow.”
Mr Rajeev Karwal
on changing nature of doing business
“Nirma is a true example wherein the inclusive approach revolutionized the way to compete in FMCG product
category like detergent against the global leader Hindustan lever’s surf.”
Dr Sharad Sarin
on Inclusive nature of an Industry
In 1957 the All India Management Association (AIMA)
was created as an apex body with active support of the
Government of India. AIMA was intended as a cause
group, a body to pool management thoughts in the
country, a forum to develop a national managerial ethos,
an organisation to facilitate the furtherance of the
profession and its contribution to the society. After five
decades of service, AIMA is recognised for its national
stature, upheld by a broad base of 60 Local Management
Associations including two Cooperating Associations
abroad over 30,000 professionals as Individual Members
and over 3,000 corporates as Institutional Members.
Birla Institute of Management Technology (BIMTECH)
(www.bimtech.ac.in) was established in 1988 to offer post
graduate academic programmes (full time part time) as
well as consultancy and training in Business and
Management. BIMTECH offers full time master’s level
programmes in Business Management, Insurance
Management, International Business and Retailing
Management. It also offers executive education and
Doctorate in several areas of Business and Management.
BIMTECH is known for its pioneering effort in insurance
and Retail education at Master's level. It has been ranked
in the list of top 25 business schools in India for last three
years.
For further details & registration please contact :
Mr Dhananjay Singh/Mr Harendra Singh
ALL INDIA MANAGEMENT ASSOCIATION
Management House, 14, Institutional Area Lodhi Road, New Delhi-110003
Tel. : 24608511, 24645100 Extn 260/258 Fax : 91-11-24626689
E-mail : dksingh@aima-ind.org, hnegi@aima-ind.org Visit us at : www.aima-ind.org
INDIAN
MARKETING
SUMMIT
SUMMIT DIRECTOR : Mr Santosh Desai, CEO, FUTURE BRANDS LTD
SPEAKERS INVITED
Mr Dipankar Mookerjee
General Manager (HR & Mktg)
BANK OF BARODA
2009
Mr V Ramachandran
Director (Marketing)
LG ELECTRONICS INDIA PVT LTD
Mr V S Sitaram
Chief Operating Officer
DABUR INDIA LTD
Mr D Shivakumar
Country Head
NOKIA
Mr Alok Kumar
National Head-Service Delivery &
Quality
AIRCEL LTD
Mr Sudhir Kumar *
OSD
TO HON'BLE UNION MINISTER FOR
RAILWAYS,
GOVT OF INDIA
Mr G Krishnan *
Executive Director & CEO
AAJ TAK
Mr Ashok Lalla
Director of Internet Marketing
TAJ HOTELS RESORTS AND
PALACES
Mr Mayank Pareek
Executive Officer (Marketing)
MARUTI UDYOG LTD
Mr Samar S Sheikhawat
Vice President (Marketing)
SPENCER'S RETAIL
Dr Anil K Gupta
Ralph J Tyser Professor of Strategy
and Organization (Through Video
Conferencing)
SMITH SCHOOL OF BUSINESS,
UNIVERSITY OF MARYLAND AT
COLLEGE PARK, USA
Mr Alok Bhardwaj
Country Head
CANON INDIA
Mr Sanjeev Bikhchandani *
CEO
INFO EDGE (INDIA) PVT LTD
Mr Suhel Seth
Managing Partner
COUNSELAGE INDIA
Dr Sharad Sarin
Prof (Mktg)
XLRI
Mr Pradeep Kashyap
CEO
MART
Mr Anurag Batra
Chairman and Editor-in-Chief
EXCHANGE4MEDIA GROUP
Mr Vinod Sawhny
CEO & President
BHARTI RETAIL PVT LTD
Mr Alok Kejriwal
Founder & CEO
GAMES2WIN INDIA PVT LTD
Mr B C Tripathi
Director (Marketing)
GAIL
Mr Ratan Jalan
Chief Executive Officer
APOLLO HEALTH AND LIFESTYLE
LTD
Mr Arun Mehra
Chief Marketing Officer
ZAPAK DIGITAL ENTERTAINMENT
LTD
Mr Neeraj Joshi
Executive Director
RAYMOND
Mr Sanjay Rai
Director (Sales & Mktg)
MAX HEALTHCARE LTD
Mr Salil Kapoor
COO
DISH TV
Dr Darlie Koshy
Director General
APPAREL EXPORT PROMOTION
COUNCIL
Mr Ishan Raina
Director & COO
OUT - OF - HOME MEDIA (INDIA)
PVT LTD
Ms Rama Bijapurkar *
Management Consultant
Mr Rajiv Narang
CEO
EREHWON INNOVATION
CONSULTING PVT LTD
Academic Partner
Co-Sponsor
Electronic Media Partner
Mr Rajeev Karwal *
Founder
MILAGROW BUSINESS &
KNOWLEDGE SOLUTIONS
Mr Rajesh Kandwal *
Executive Director - (SBU-IO/CC)
LIC
* Confirmation awaited
Print Media Partner
Online Media Partner
exchange
W h e n
Narsee Monjee Institute of
Management Studies (NMIMS)
y o u ’ r e
s u r e
media.com
In Collaboration with
turnaround the market ? Normally old organization
summit will finally conclude by meticulously configuring
with new technology is considered to be a costlier
hard work, responsibility, clear vision, dynamism,
technology but IT has turned around few
creativity, enthusiasm, positivity, innovation,
economy. During these uncertain times, AIMA in
organizations through heavy cost cuttings in SCM,
perseverance, integrity, commitment, a relentless spirit.
association with BIMTECH is organizing Indian
CRM and through tools like digital marketing .
into a sankatmochak mantra for Indian Marketers.
Platform
As we firmly entrench in a brand new year, economic
slowdown provides Knee-jerk reactions to Indian
Marketing Summit 2009 (IMS) to sketch a roadmap for the
corporate world to reach their destination.
of the groups doing so well even in so called rough
Indian Marketing Summit is one of the most sought after
weather.
event in Indian Management Calendar.
The Summit aims to provide a new dimension to
Innovative Marketing Strategies in Uncertain Times.
Overall, the Summit is a dynamic podium to explore how
the marketing professionals in India can beat recession!
Key Takeaways
The Summit will revisit all the fundamentals of marketing
to capture the code of success in this rough weather.
Among others the summit will provide an opportunity to
learn:
l
Understanding the chick egg story behind recession and uncertainty
( which came first)
l
High value goods such as televisions, refrigerators,
washing machines and microwave ovens have seen a
sessions as under:
double digit volume growth
Innovation all the way
l
consumer goods such as shampoos and soaps lifted by
New ways of creating value: Key to mind and shelf
l
share
institutional entropy and environmental uncertainty. The
buoyant demand in rural and semi urban markets.
Marketing Panchayat
l
purpose of this summit is to revisit all the fundamentals of
Through consistent and focused action one can
marketing to capture the code of success in this rough
accomplish and excel in whatever the mind can conceive
weather.
of. This indeed is the mantra of which success stories are
Sankatmochan for Indian Marketing l
A tool kit
made of and this is to be proved by the Indian marketers
Key Learnings & Takeaways
l
These are but few success stories only, the majority in
corporate world in India is still facing highest
level of
It appears there is no better way to improve an
organization's performance than to measure the results of
capital spending against the promises and expectations
that led to its authorizations. Measurement of all the
activities had never been so crucial as it is today. "You can
Banking and Financial Institutions
l
CEOs
l
So let us begin our journey and fill our arsenal to win over
Sales and Marketing Heads
l
this devil of slow down or Uncertain time.
Product Managers
l
Understanding & Implementing the Power of
l
Innovation
Getting an opportunity to know & share practical
l
experiences with fellow delegates & leveraging the
coffee breaks for networking.
Context:
As the wise business man says : Volume is Vanity, Profit is
sanity, a still wiser saying is top line is vanity, bottom line
is sanity but the cash flow is reality. Today the time is
tough and the future looks more darker.
The essence of leadership lies with the ability to turn all
challenges into opportunities. We have ample of examples
amongst Indian marketers also who have reaped a good
Students specializing in Marketing and operations
l
Methodology
Presentations by esteemed speakers with question and
answer sessions. Each day will have a panel discussions
Brand Managers
l
being moderated by the market mavens and open for
The Summit will address the following Key Challenge
Strategic Marketing Consultants
l
areas.
delegate's interaction. PPT of all the participants along
Operations Managers and Consultants
l
with literature on contemporary marketing from the
l
Innovation differentiates between a leader and a
Media and Advertising Professionals
l
horse's mouth.
follower. In the recessionary times is it wise to invest in
R&D to innovate . If yes then which are the areas where
innovation is desired and could offer a ready solution .
Such innovative effort may well be supported through
better designs so as to create greater value in tough
conditions for both the buyer and the seller.
l
Is price the only strategy to work on ? Is a consumer
willing to sacrifice the benefits in tough times to save
few pennies? What is more plausible reducing the
prices or avoiding the low price zone in your product
category. Honda Civic reducing the price of it hybrid
car by around 40% to clear off the imported stock has
shown a third dimension of creating customer delight.
fortune out of this critical phase also. Pantaloon, Sony,
Is it really applicable to all the products and all the
Paramount Airways, Airtel, Maruti, Coke, Samsung, LG,
segments ?
Godrej, Whirlpool and many more are amongst the few
Academicians
l
CIOs (Chief Innovation Officer)
l
The new ways to create value ….
l
Increasing the benefits v/s decreasing the sacrifices
The element of delivery in marketing :
l
Speed v/s Value
Efficiency Calling
l
Entrepreneurs setting up/Running their businesses
l
For whom:
CTOs
l
Key Challenge and Focus Areas:
Unaddressed opportunity galore
l
under current period full of uncertainties and hopes. The
The current status of consumer Demographic v/s
l
psychographic
The relevance of performance indicator :
l
Effectiveness v/s Efficiencies as key to success
during the year to
October, mirroring robust growth trends seen in basic
not control what you can not measure"; is the mantra.
The untapped areas of opportunities :
l
Rural v/s Urban
Recognising these imparatives, the summit will have
l
In this world of IT, does technology has the key to
Administrative Details:
Date : 25-26 February, 2009
Registration : 9.00-9.30 am on 25th February 2009, Wednessday
Summit Timings :
9.30 am- 5.30 pm on 25th February 2009, Wednessday
9.30 am- 5.30 pm on 26th February 2009, Thursday
Venue : India Habitat Center, New Delhi
Rush ........
Be a part of this great summit
to network and learn with fellow
Professionals Experiences from
Across Industry