VMI`s Strategic Marketing Services: Driving Transformational - E-VMI

VMI’s Strategic Marketing Services:
Driving Transformational Leadership and
Breakout Growth
By Jack Byers
CEO
Vanguard Marketing International, Inc.
7/30/2014
www.e-vmi.com
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
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About VMI
 VMI is a team of highly innovative thinkers specializing in
helping technology and science based companies achieve
breakout growth in emerging, non-traditional and
established markets.

Innovative thinking begins with an outside-in,
unbiased customer and market driven perspective
resulting in the identification of important, emerging
problems addressable by disruptive solutions.

By solving important problems in new and disruptive
ways, companies can achieve breakout growth and
transformational market leadership.
 Founded: 1993 in Phoenix, Arizona
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 22
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Why Would Anyone use an Outside Firm…
… a Non-industry Expert, to do their Research or
Support Strategy Development? Unbiased perspectives!
“We love to agree with people who agree with us.
It's why we only visit websites that express our political
opinions, and why we mostly hang around people who
hold similar views and tastes. We tend to be put off by
individuals, groups, and news sources that make us feel
uncomfortable about our views —what the behavioral
psychologist B. F. Skinner called cognitive dissonance.
It's this preferential mode of behavior that fuels our preexisting views, while at the same time ignoring or
dismissing opinions —no matter how valid”
Source: George Dvorsky, The 12 cognitive biases that prevent you
from being rational.
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 33
Page
The VMI Difference
Helping our Clients See What’s Next, and Be What’s Next
Healthcare/Biotech
Technology
Allergan
AmerisourceBergen, Choice Systems
Amgen, Inc.
Arena Pharmaceuticals
Blue Cross Blue Shield of AZ
Cytogen
Fisher Healthcare
Genentech
McKesson Corporation
Nanogen
Siemens Healthcare Diagnostics
Ventana Medical Systems, Roche Group
WellPoint Health Networks
AeroVironment
Agility Communications
Applied Micro Circuits Corp.
Attensity Corporation
Honeywell
Intel Corporation
Motorola
MSC Software
Park City Group
Qualcomm Enterprise Services
Sempra Energy
SmartDraw.Com
Spirent
Other
AAA
AON/Affinity Group Service
Chase Manhattan Bank
Deloitte Consulting
Fidelity Institutional Investments
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Aerospace, Defense,
Homeland Security
BAE
The Boeing Company, Phantom Works
Goodrich
Gulfstream Aerospace
Honeywell
Insitu
L-3 Communications
(ACSS, Datron, IEC, Ocean Systems)
MD Helicopters
Northrop Grumman
Oshkosh Defense
Parker Bertea Aerospace
PPG Industries
Raytheon
SAIC
Thales
Teledyne
Universal Avionics
ViaSat
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“The future is here,
it's just not evenly distributed yet.”
- William Gibson, Futurist and Science Fiction Writer
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 55
Page
VMI Approach
Our approach to ​breakout growth and transformational
market leadership is based on ​deep market knowledge,
proprietary tools and ​hundreds of recognized industry
visionary/thought leaders – our topical community.
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 66
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
Proven Methodology
Innovation Process Marketing
IPMTM
Goal: Drive visionary thinking
and leadership through
innovation as measured by
profitable, sustainable growth
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 77
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IPM: Market Exploration / Validation
“Beyond Line of Sight (BLOS) Promise”
 BLOS is about Transformational Growth through
Disruption – The Future is Here!
 BLOS has emerged as a key IPM tool for corporate
strategists to gain insights into the future and to
leverage these insights into a differential advantage
in the market place.
 Gives companies the vision to see and understand
the future while providing the evidence necessary
for sound and supportable business decisions.

Provides precedence and a management
roadmap
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 88
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IPM Actionable Outcomes
 Market Opportunity Plan
 Business Case (as needed)
 Brand, positioning and messages
for identified markets and
competitors
 Go-to market roadmap with
launch strategy and tactics
 Sales lead opportunities identified and early stage qualified
Vanguard Marketing International, Inc.
480-488-5707
Vanguard
Marketing
What’s Next, Being What’s Next ®www.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 99
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VMI’s Topical Community
 Hold the key to leadership
Thought Leaders help VMI Answer:
 What are the important emerging
trends in the form of problems
needing a solution
 How your innovation satisfies the
clear unmet market need in the
form of a disruptive solution
 How the benefits can be
best observed and interpreted
 How your solution should be valued,
sold, and supported
 How your benefits can best be
communicated
 Making your differential advantage
highly valued, understandable and
believable
Vanguard Marketing International, Inc.
480-488-5707
®
Vanguard
Marketing
What’s Next, Being What’s Nextwww.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 10
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10
Select VMI Technology Projects & Reports
Vanguard Marketing International, Inc.
480-488-5707
®
Vanguard
Marketing
What’s Next, Being What’s Nextwww.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 11
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11
VMI Helps Our Clients:
Achieve Breakout Growth and
Transformational Leadership
by
Seeing What’s Next, Being What’s Next™
Jack Byers, CEO
www.e-vmi.com
Jack@e-vmi.com
Vanguard Marketing International, Inc.
480-488-5707
®
Vanguard
Marketing
What’s Next, Being What’s Nextwww.e-vmi.com
®
www.e-vmi.com
Seeing What’s
Next, International,
Being What’sInc.
NextSeeing
Page || 12
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