Magazine - Kutztown University

Fall 2015 | Issue 3
College of Business
INNOVISION
Magazine
Letter From the Dean
This issue’s contents highlights
why we are the educational
backbone of business and
industry in Southeastern
Pennsylvania and beyond!
Awesome work, COB!
- Dean Dr. Martha M. Geaney
Welcome to InnoVision, the College of Business newsletter turned
magazine. This is the new path the COB will be taking to tell the stories coming
out of the college. We think in stories, and when we share stories, we create a
community.
Special thanks goes out to CD undergraduate design assistant Alexandria
Shope for her legwork, overall assistance and enthusiasm; MBA graduate
assistant Seth Oravec for his assistince in information gathering and photo
editing; MSW graduate assistant Felicia Loughery for her superb copy editing;
and a warm thank you to the Professional Writing program for providing me
the necessary skills and motivations to create and complete this magazine. This
is our second edition of the reimagined publication, and none of it would have
been possible without the people above, College of Business faculty and staff, and
Dean Geaney’s vision for a brighter future.
Shawn Gamez
Managing Editor
610-683-4742
brinker@kutztownUfoundation.org
Fall 2015 | Issue 3 2
CONTENTS
6
ADVISORY BOARD: PETER RITTENHOUSE
8
AlUMNI INTERVIEW: MODESTA LOPEZ
10
SCHOLARSHIP AWARD: MORGAN RUTKOWSKI
12
BRIAN SMITH, UGG FOUNDER
14
EXECUTIVE IN RESIDENCE
16
JOSEPH MCILVAINE, MLB EXECUTIVE
18
SPORT MANAGEMENT ADVISORY BOARD
20
LOCAL BUSINESS: WHOLESOME FOODS
22
HARRY ZIFF, LOGISTICS SPECIALIST
24
BUSINESS IDEA COMPETITION CONCLUSION
INNOVISION
Please consider supporting the College of Business with an online donation
today, or contact Julie Brinker, COB Development Officer.
INNOVISION
3
Spring
Schedule
February
17 Graduate School Fair
Wednesday, 12- 3 p.m.
McFarland Student Union (MSU) Room 218
Register through KU Career Network
If graduate school is in your future, make sure to attend this informational fair. Representatives
from area college and university graduate programs will be visiting to share information
regarding their programs, schools and application procedures. This is a wonderful opportunity
to have your questions answered in order to make the best decision for you.
24
15th Annual Lehigh Valley Collegiate Career Expo
Wednesday, 12- 4 p.m.
Holiday Inn Conference Center - Fogelsville
Register at http://www.lvcce.org/
LVCCE specifically targets new graduates and students for internship opportunities, volunteer
opportunities, part-time employment and/or full-time employment.
March
7
KU Job Fair for Educators
Monday, 10 a.m. - 2 p.m.
Post-fair Interviewing (optional): 2 - 4 p.m.
McFarland Student Union (MSU) Room 218
Register through KU Career Network
This event held each spring is specifically for senior education students and alumni. Recruiters
from educational employers throughout Pennsylvania as well as from other states across the
country will share information about education careers.
30 KU Internships and Job Fair
INNOVISION
Wednesday, 12 - 3 p.m.
McFarland Student Union (MSU) Room 218
Register through KU Career Network
4
Held on-campus each semester, the KU Internship and Job Fair is an opportunity for you to
shake hands and talk with employers, learn about internships and job openings, and get your
resume out to employers.
PETER RITTENHOUSE
made up of their thoughts, experiences, and what they’ve
read, “Now multiply that by 20 people coming into this
with different perspectives, all with the same motivation
revolving around ‘let’s do what’s best for the long term
University picture.”
Mr. Rittenhouse sees three goals of the advisory
board: Encourage, Challenge, and Recognize. Encourage
Dean Geaney on how to best meet her vision using industry
best practices. Challenge Dean Geaney and the College of
Business to become better and follow the inertia coming
from the accreditations. Recognize the hard work being
put forth by all students, staff and faculty.
“Nothing motivates like a good goal,” Rittenhouse
said. “(Accreditation) was a clear accomplishment that
needed to happen. It had books ends on it. It was time
lined. We helped it along by encouraging, challenging,
and recognizing the progress. Now, the goal is to fulfill
the vision statement of the College of Business, and make
the college distinctive in the area.”
COLLEGE OF BUSINESS
ADVISORY BOARD CHAIR
Director of Supply Chain
Nestlé Waters
Mr. Rittenhouse is no stranger to settings goals and
meeting them. One of his plants received the Leadership
in Energy and Environmental Design Gold Certification
and became the company’s sixth LEED-Certified Facility
with Nestlé Waters N.A. continuing to lead the U.S. food
and beverage manufacturers in certifications. There are
several standards necessary to receive this distinction that
are consistent with minimizing environmental impact.
“There’s probably one hundred things that we have that
have been considered best practices in the construction
and in the ongoing maintenance of the building.”
Challenge. Encourage. Recognize.
An advisory board is essential for a college
campus. Its purpose is to draw upon the experience,
wisdom and knowledge of various executives and
businessman and help to apply them to the goals
of the dean and the College of Business (COB). The
members of the KU COB advisory board come
from an assortment of positions including a chief
operating officer, four presidents, a chief executive
officer, 21 others members, and at the head of the
board - the director of supply chain for Nestlé
Waters.
three in Maine. He’s responsible for the production and
distribution of Deer Park, Poland Spring, Nestlé Pure
Life, and San Pellegrino. If you want an estimation of
how many products he has to keep track of, the local
plant right off of Route 100 creates approximately 7
million bottles per day in a building the equivalent
size of 10 football fields. Even with all of this to keep
track of, Mr. Rittenhouse still prefers the personal
touch of a phone interview to explain the importance
of an advisory board.
Mr. Peter Rittenhouse has been with Nestlé
for 25 years and is currently responsible for five
factories on the East coast: two in Allentown and
“You know when you are on campus
and everyone is the breathing the same air? And
sometimes it’s nice to get that break of fresh air and
a different point of view,” Rittenhouse said. People are
To name a few things, the building has low flow
toilets, faucets, and nozzles in the production area; uses
correct chemicals in cleaning solution that do not have
toxins that can enter waste water; a parking lot with
special recognition for carpoolers and electric vehicles;
and an incinerator on site. “We are a consumer centric
company; we care about what our consumers think and
what feedback we receive,” Rittenhouse said.
Nestle Waters has been in the Lehigh Valley since
1995 when it opened its first plant. In 2007, a second
a $116 million manufacturing plant was opened next
door. Locally, Nestlé Waters employs about 475 people,
including some KU graduates.
When it comes to getting a job with Nestle, or
any job, Rittenhouse offers some advice, “Be on time.
Be well-groomed and polite. Have a point of view that’s
balanced with the courage to make a difference and
the consideration for others.” He thinks that too many
students expect things to happen to them instead of
making the moves to create their own future. When he
asks someone to provide example of something they are
proud of, he expects a thought out response. “Show up
with specific examples of your accomplishments and be
able to solidly talk about them. When you can talk about
something, it becomes a reality.”
He continued, “We are looking for problem
solvers, and someone that is going to make a difference.
You have to have a point of view, whether it’s on business
or life or problem solving, you need to show up with a
direction.”
Mr. Rittenhouse sees Kutztown University and
the College of Business steaming ahead in a positive
direction. “(AACSB Accreditation) is not a means to an
end, but it’s really just the beginning of this program.” He’s
proud to be associated with the school, looks forward
to watching its continued growth, and sees only great
opportunities for KU graduates. “It’s a very positive time
for business in the United States, it’s an ever-growing
enterprise...business is unstoppable. There’s a bright
future for all of the students at Kutztown University to
get out there and contribute to our expanding economy.”
Transport: Transport adds no value
to the product. You as a business are
paying people to move material from
one location to another, a process
that only costs you money and makes
nothing for you.
Inventory: Your inventory adds
The Finance Club: Musfrah Rana - President, Sean Opokwu - Secretary, Alumna
Modesta Lopez, James Goffredo - Vice-President, Ryan Van Keuren - Treasurer,
and Professor Geshav Gupta
i
n
m
u
l
A
-
BSBA Alumna Modesta Lopez talks about her path to becoming a Lean Six Sigma
Specialist for Carpenter Technology
did
you
pick
Kutztown
University for your BSBA?
I picked Kutztown because it just felt
right, honestly. I had visited a couple
of universities, but none of them made
me feel the way I felt when I visited
Kutztown. Also, the University was close
enough for me to travel back home if
need be.
INNOVISION
As for my degree, all of the internships
8
that I applied to required a degree which
meant that any career opportunities I
was interested in required one. Having
a degree has helped me separate
myself from other candidates and when
employers look at my resume. It also
shows dedication and commitment. It is
very important to have a back-up plan
around statistic databases such as
Minitab. Although it is different than the
databases I used in school, they are all
similar in context.
in case things don’t go as planned. For
instance, if I were to venture out and
Can you go over the process of
start my own business, I know that if
landing your internship?
things don’t go as planned, I can rely on
my Finance degree and acquire another
I applied for the purchasing intern
job.
position in December 2012. Less than a
Are there any classes that have
an interview. I got the job that very same
week after applying, I was called in for
helped you?
day and started the following week.
Yes, statistics was a huge help. As a Lean
but because I graduated in May and the
Six Sigma Specialist, my data revolves
Can you talk about how you
there for about 15 months. During that
started with Lean Six Sigma and the
time, the company had halted all of
CERTIFICATION process?
its hiring processes due to the market
INTERVIEW
Why
was asked to stay on as an intern. I was
The internships usually last 6 months,
department needed additional help, I
condition. When they finally opened up,
Once I read up on the concepts, that’s
I applied for the Lean Specialist position.
when I knew I was interested. I didn’t let
I did not know anything about Lean
the fact that I didn’t have experience in
prior to applying, so I read some books
this area stop me from applying. I took
and researched the history and the
the chance and worked from there. I
processes. Once I talked to my current
made sure that I read books and articles
boss, I knew that this was the career I
prior to the interview so that if I were
wanted to get involved in.
asked a question during the interview, I
knew how to answer. Knowledge is key!
What is Lean Six Sigma and why is it
important to a company?
Any adviCe to business majors?
Lean Six Sigma is the process of
My only advice is to step out of your
maximizing
and
comfort zone. If you would have asked
expectations by eliminating waste in any
me what I thought I would be doing
process. There is a misconception that
in 2 years, 2 years ago, I would have
Lean is only suited for manufacturing
never thought I would be working in
but that is not correct. All industries
manufacturing, let alone lean. But, I took
and businesses have the same goal: to
the chance and stepped into it. Don’t
understand and optimize their customer
give up on your dreams, but don’t shy
needs. One of the best methods of doing
away from opportunities.
customer
values
so is to evaluate all current processes
from beginning to end (for example,
the minute a customer orders a product
until they receive it) and then look into
eliminating any waste from that process.
For example, figuring out why the lead
time is 7 days or why those involved in
creating the product, have delay within
the process.
7 Wastes of Lean
Manufacturing
The seven wastes of Lean
Manufacturing are what Lean
Six Sigma specialists aim to
remove from a company’s
manufacturing process.
to many costs outside of production.
Inventory has to be stored, it needs
space, it needs packaging and it has
to be transported. It has the chance of
being damaged during transport and
becoming obsolete.
Motion: Movements of man or
machine, which are not as small or as
easy to achieve as possible. Excessive
travel between work stations or
departments are more examples.
Waiting: How often do you spend
time waiting for an answer from another
department in your organization. Or
waiting for a delivery from a supplier or
an engineer to come and fix a machine?
Over-Processing: Using
inappropriate techniques, oversized
equipment, working to tolerances that
are too tight, performing processes that
are not required by the customer, and so
forth.
Overproduction: The most serious
of all of the seven wastes; the waste of
overproduction is making too much
or too early. This is usually because of
working with oversized batches, long
lead times, poor supplier relations and a
host of other reasons.
Defects: Quality errors that cause
defects invariably cost you a lot. Every
defective item requires rework or
replacement, it wastes resources and
materials, it creates paperwork, it can
lead to lost customers.
what Doesthe scholarship provide?
The scholarship provides me with a full four
years of tuition, room and board, meal plan,
and any books or supplies(includes textbooks) I
would need for school.
what was the application process?
Morgan R. Rutkowski
Class of 2018
Bachelor of Science in Business
Administration
ENLIGHTENED LEADERS SCHOLARSHIP
RECIPIENT
The summer before freshman year of college
I got a letter in the mail saying I met the
requirements for this scholarship and would
need to provide all the info by a certain date and
then come in for an interview. The requirements
were that I need to be a business major and
complete 20 hours of community service with
people with special needs per semester.
I was required to write 3 essays all relating
to community service, involvement, and
helping others. After the school received the
submissions, about a month before school
started I set up my interview and drove up to
Kutztown and met with staff and was asked
interview like questions. A week later I got a call
that I had been selected as the recipient of the
Enlightened Leaders Scholarship. I now meet
each semester with Dr. Geaney and talk about
how I am doing and if I have any questions. I
also write an essay at the end of each semester
to summarize what I have been doing this past
semester.
What Volunteer work do your currently
partake in?
On campus I am currently the President of Habitat for Humanity, Treasurer for Paws For Love,
and also a member of Best Buddies, and the
sorority Alpha Sigma Tau (AST). Although Alpha
Sigma Tau is not your typical volunteer group,
we still partake in volunteer activities.
Why do you think everyone should give back to
their community?
I believe everyone should give back to the community because it is the right thing to do. It is
just the same as helping a friend or a family
member, except you don’t know this person. Either way, stranger or close friend, you are still
making someone’s day better.
Who are some people that you look up to and
why?
I would say I look up to my mother. She leaves
me speechless because there is no perfect way
to describe her to anyone and have them fully
understand how much I look up to her. There
is so much to say about her I don’t even know
where to begin. She is always supporting me
and helping me through these stressful times.
She also just makes a really great role model. It
amazes me how well she does EVERYTHING or
can come up with the perfect and best possible
solution for a situation. One thing she said to me
years ago and that has actually stuck with me
since then: “I don’t listen to what other people
say about my decisions because at the end of the
day, I can go to sleep at night knowing I made
the right decision.”
I also look up to Emma Watson actually. She has
accomplished so much at such a young age, yet
she is so humble about it. She is famous and
could be waving all of her other awards and successes in the media, but she doesn’t and I really
respect that. I also read her feminism speech,
and it was so different than anything I have ever
heard on the topic before and it really moved me
and got me thinking. I believe she is a great role
model for women all over the world.
Why did you choose Kutztown University, and
why the Business major?
Before I had chose where I wanted to attend
college, I knew that I wanted to be a business
major. Ever since I started to work at Wawa parttime during high school and seasonally during
college, I knew that I loved being a part of the
business world. Once I began my research of
colleges, I stumbled across Kutztown and soon
realized it matched my criteria. It was when I
visited Kutztown one day that I knew this is where
I needed to go, specifically during Dr. Hibbs’
business program speech to incoming freshman.
His speech really hit me and I just knew that he
knew what he was talking about and we both had
the same goals in mind.
Do you have any concrete plans for after
college?
Kutztown has left my future open for so many
options after college that it is hard to narrow it
down to one path. I plan to continue my studies
to graduate school, part time and only after I find
a steady paying job. Maybe find a company that
will help me pay for graduate school along the
way. I hope to get a job related to my major. Since
I have been working with Wawa retail stores for
a few years now, I have thought about looking for
a job at their corporate headquarters. I have also
thought about a different path and gain a whole
new experience with a different company.
INNOVISION
What gave you the motivation at a young age
to perform volunteer work?
10
Growing up with a huge family, I believe, gave
me the motivation to help others. At a young
age it was hard to understand when people did
not all have the same opportunities and did
not have a loving family like I did. In my family
someone was ALWAYS there for you no matter
what and I guess I wanted to give to people
what I was able to have. And when I would
see others become happy from that, I became
happy.
Scholarship recipient Morgan Rutkowski, junior social work major Danielle Wiegand, and junior
criminal justice major Andrea Erwin, during a Habitat for Humanity build.
Time
written by Roger Waters
find funding, an audience, and a fully
realized product. The teenage stage
can become the most dangerous
because it is the most tumultuous
time as companies struggle with
solidifying supply and demand.
Birth of a Brand
12
And then one day you find ten years
have got behind you
No one told you when to run, you
missed the starting gun
he realized America was not selling
sheepskin boots. It happened during
every major decision regarding the
UGG brand beginnings.
There are two things that set Brian
Smith on his course to creating the
UGG brand: lyrics from Pink Floyd’s
“Time” and goose bumps.
During his speech as part of the
College of Business Featured Speaker Series, he detailed his path from
young surfer in Australia to successful
businessman based out of California.
It wasn’t an easy task, he had to take
chances and rely on his gut feelings
and determination to find what made
him happy.
Cutis Anserina, or goose bumps,
involuntarily develop on the skin
when a person experiences strong
emotions, or in Brian Smith’s eyes,
when some sort of higher calling is
reaching out to you trying to set you
on the right path.
It happened when he heard the
Pink Floyd song. It happened when
“I love talking to students,” Smith
told Lisa Scheid of the Reading
Eagle after his speech. “I want to lift
pressures off of them that they have
to have a certain career. I became
an accountant because my parents
wanted me to.” Smith commented
on his dislike for accounting on
numerous occasions, but always
made a point of telling the students
to watch out for pitfalls like this and
to focus on figuring out what they do
best, and in turn, doing it better than
anyone else.
“You can’t give birth to an adult,”
said Smith. This is an odd phrase, but
it sums up a core business concept
nicely. It means that you can’t give
birth to a full-fledged idea or product
and immediately expect results. It
takes time to grow and evolve the
idea and the business that supports
it. Most companies stay in the infancy
stage the longest as they strive to
“Needing a national campaign, I
noticed that women were reading
People or US magazines and studying
what the stars were wearing on the
streets. I found a mailing list of stylists
in Hollywood who did hair, makeup, and wardrobe services and sent
them an offer for a free pair of boots.
Eventually, UGG boots were showing
up in TV sitcoms, in movies and most
importantly, in tabloid photographs
of the stars walking the streets of
Hollywood and New York,” Smith said
in an interview with Forbes magazine.
This would be the final piece that
Smith would put into place and
send UGG on its path to becoming a
household name. Years later, Smith
would sell the company when it had
annual sales of $15 million.
Billion dollar ideas don’t exist;
there are just good ideas that can
become the best through labor,
knowledge and organization. There
are tons of opportunities, but not BIG
opportunities. Smith insists we find
an idea, and grow it into a passion that we follow our goose bumps.
Ticking away the moments that make
up a dull day
Fritter and waste the hours in an offhand way
Kicking around on a piece of ground
in your home town
Waiting for someone or something to
show you the way
Tired of lying in the sunshine staying
home to watch the rain
You are young and life is long and
there is time to kill today
And then one day you find ten years
have got behind you
No one told you when to run,
you missed the starting gun
And you run and you run to catch up
with the sun but it’s sinking
Racing around to come up
behind you again
The sun is the same in a relative way,
but you’re older
Shorter of breath and one day closer
to death
Every year is getting shorter, never
seem to find the time
Plans that either come to naught or
half a page of scribbled lines
Hanging on in quiet desperation
is the English way
The time is gone, the song is over,
thought I’d something more to say
Home, home again
I like to be here when I can
When I come home cold and tired
It’s good to warm my bones
beside the fire
Far away, across the field
The tolling of the iron bell
Calls the faithful to their knees
To hear the softly spoken magic spell
INNOVISION
INNOVISION
BRIAN SMITH
Smith spent some time talking to
KU marketing students. Originally
the UGG marketing image revolved
around attractive people wearing
UGG boots as most advertisements do.
It took time to realize that the market
image needed to remain in its roots,
with the surfers. UGGs next magazine
advertisement had a photo of a semipro surfer, and a famous walking path
well-known in the surfing community.
Smith had finally re-aligned the brand
image with his target audience, so he
could go on to create the widespread
audience we see today. The first year
(1980) saw $1,000 in sales, then $15,000
in the second year, then $20,000,
and then $25,000. After the brand
image changed, and the infancy stage
ended, in the 5th year, the brand took
in $400,000. UGG had survived into
its teenage years, and wouldn’t stop
there.
13
executive
in
residence
The Executive in Residence (EIR) program had its
first resident, Mr. Robert Landis, this fall semester. Mr.
Landis, currently a managing partner of a consulting
firm, has 26 years of experience in corporate human
resources.
For the week he resided on campus, Mr. Landis
provided students exposure to the real world by
bringing his business and industry experiences to
classrooms and individual meetings, and giving his
practical viewpoints and insights from the business
field.
job choices and hone their career readiness for
post graduation. The resident also meets with a
multitude of faculty in the College of Business to
discuss the goals and vision of the college, research
assistance and perspective on business issues,
provide feedback on coursework, and look at the
necessary skills students need in the industry.
Make sure you keep an eye on the COB Facebook
and the Kutztown University website to see when
the next Executive in Residence will be on campus.
It’s an opportunity not to be missed!
The purpose of the EIR program is to give more
tools to students and enhance their ability to make
Three quickly come to mind. First,
and perhaps most importantly, I
learned that integrity and ethics
are priceless. While it is sometimes
difficult to be the bearer of
bad news to management, it is
always better to disclose mistakes
promptly and completely in order
to maximize the time available
to correct them. Second, initial
assumptions are often wrong.
Even when you are certain you
are correct, it is worth asking a
number of validation questions.
In the worst case, you will obtain
more context for how the situation
occurred. In the best case, you
may uncover a root cause that
is quite different from what you
initially thought. Third, I learned
not to tackle challenges on my own.
Teamwork and collaboration is the
best antidote to any problem.
What did you touch upon/learn in
your classroom attendances?
Can you talk about your current job
and its responsibilities?
My objective in attending classes
was to interact with professors
and students to understand the
curriculum, and to present a few
real world examples of the concepts
being discussed in class. I enjoyed
all of the classes I attended, but
was particularly intrigued by the
discussions in the sport marketing
classes. Going in, I knew very little
about that particular program.
Having experienced a bit of it now,
I understand why it is popular with
so many students.
How was your strategy session
with the SBDC?
As an entrepreneur and investor,
I know all too well how difficult it
can be to bring a new business to
life. It’s great to have the Jump
Start Incubator so close by and
even more exciting to see the
College of Business partnership
in action. The Small Business
Development Center provides
students with the structure,
tools and advice to convert their
ideas and passions into thriving
businesses. The SBDC is a real
asset for Kutztown University, and
I encourage all students to check
it out. By the way, I was really
inspired by the creativity of the
students who participated in the
KU Business Idea Competition!!
What did you learn about KU
during your visit?
My visit served to confirm a couple
of things that I already knew: that
we have fantastic students and a
committed faculty and staff. The
other thing that became abundantly clear to me is that we have an
incredible advantage as an AACSB
accredited college. Less than 5%
of the schools in the world have
earned this accreditation. To me,
that really speaks to the quality of
the business program here.
Why do you think the Executive in
Residence is an essential program
for a college?
It is critically important for the
college to have strong partnerships
with as many business leaders
in the greater Lehigh Valley as
possible. The EIR program is a
brilliant platform to showcase the
university through our talented
faculty, staff and students. It
provides business leaders with a
multi-dimensional view and should
be the catalyst for follow-up
discussions regarding everything
from summer internship and career
opportunities to endowments and
research partnerships.
How did you get involved in the
program?
Well, I was lucky enough to be
having a conversation with Dean
Geaney about ways to expand
the college’s connections with
local business leaders when she
mentioned her desire to pilot an
Executive in Residence program. I
really support her overall vision
for the College of Business, and I
thought the Executive in Residence
program would be a unique and
fun way to deepen my personal
association with the college.
“While I recognize that many
students are balancing parttime jobs and the rigors
of a degree program, but I
definitely want to encourage
students to engage with
business leaders who come to
campus. Events sponsored by
various business clubs provide
a great opportunity to ask
business leaders for real world
examples of concepts you are
exploring in class.”
Robert Landis
INNOVISION
For 26 years, I worked in corporate
human resources for a variety of
multi-national companies, including
Campbell Soup Company and Mars
Incorporated. In 2012, I decided
to join a boutique consulting firm
called ArchPoint where I am a
managing partner. In my role, I lead
project teams to conduct strategy
alignment sessions with senior
management teams and our clients.
Many of our engagements require
complex change management
support, so my human resources
background is quite useful.
Robert Landis
What are some essential lessons
you have learned over your years in
the field?
15
Featured Speaker
Joseph McIlvaine
The former pitcher shares the history of baseball and what it
takes to be a successful person on and off the field.
Joseph McIlvaine, taller in person than he seems in photos,
elevated to Director of Player Personnel, and later Vice President of
quietly towered behind a podium in the Academic Forum reciting
Baseball Operations.
the beginnings of baseball. Cooperstown, 1839, Abner Doubleday
starts creating the rules for baseball, then known as townball, in a
won 2 NL East titles, and the 1986 World Series. Attendees could
cow pasture in upstate New York. Doubleday, a war hero in multiple
occasionally hear the heavy tap of his World Series ring against
campaigns and West Point graduate, designed the diamond,
the wooden podium. “I’ll show you the ring afterwards if anyone
indicated fielder positions, and officially wrote down the rules and
wants to see it.” he told attendees with a broad smile. He would
the field regulations.
unconsciously rotate the ring around his finger for most of the
speech, like a pitcher spinning a ball in his hands to find the right
In 1860, aided by the Civil War, the New York style of
From 1984-1990 the Mets finished either first or second,
baseball expanded into a national game and a governing body was
spot.
created. Between 1940 and 1960, there were only 16 teams in the
nation, located only in the Eastern half of the United States. The
Baseball Operations/General Manager (GM) of the San Diego
first expansion took place in 1961, when the Dodgers and Giants
Padres from 1990-1993. Afterwards he moved back to New York
relocated from New York to California making baseball, officially, a
rejoining the Mets as their GM from 1993-1997. For the last 17
national sport. Further expansions took place in 1962, ‘69, ‘77, ‘93,
years he has been a Special Assistant to the GM (Scouting Director)
‘98, and ‘01. In 2015, there are 30 teams, 15 in the National League
for the Minnesota Twins and Seattle Mariners.
and 15 in the American League.
Next up for McIlvaine was Executive Vice President of
As a scout, and as a boss, McIlvaine says you aren’t just
According to McIlvaine, the three most important people in
looking for the basic skills required to be a player or an employee.
baseball were Babe Ruth, Jackie Robinson, and Marvin Miller. As the
You need to find out what is inside of the guy. Does he work hard?
Executive Director of the Major League Baseball Players Association
What’s he like when sitting on the bench? With a chuckle he said,
(MLBPA), Miller negotiated the first collective bargaining agreement
“I heard some advice once, go in to the stands and sit next to the
with team owners, creating a formal structure for owner-player
players girlfriend and listen to what she says about him, and that’s
relations and giving players nearly a 43% increase in minimum
all you’ll need to know.”
salary. Miller also brought on two key components to baseball, the
idea of free agency after the 6th year, and player salary arbitration,
remain calm under pressure are the key qualities for a good baseball
which allows players to negotiate salary via a governing triumvirate.
player, and a good businessman. Or, according to the Spanish
In 1966, the average player salary was $19,000 a year. In 1982, it
players, you need cabeza, corazón, and cojones.
Self-confidence, mental toughness, and being able to
was $326,000, and now in 2015, it’s $3,800,000.
McIlvaine has spent the last 46 years in professional
don’t let anyone tell you you can’t do it,” he suggested. “There are
“Convince yourself you’re the best even if you aren’t, and
baseball. He began as an organizational hurler, a term he uses
no secrets and no short cuts to life. But if you put the work in every
for a pitcher, then transitioned to a territorial scout and national
day, the cream will rise to the top.” The important thing is creating
crosschecker position with the Baltimore Orioles, California Angels
opportunities for yourself, and in life, as in baseball, he says “Many
and Milwaukee Brewers. In September 1980, he was named the
are called, but few are chosen.”
INNOVISION
Director of Scouting for the New York Mets. Subsequently he was
16
MLB
Departments
THAT Offer
Internships:
•
•
•
•
Analytics
Doctors & Trainers
Travel
Research &
Development
• The Clubhouse
• Sales & Marketing
•
•
•
•
•
•
•
Media Relations
Security
Ball Park Operations
Concessions
Broadcasting
Finance
Tickets
• Group Sales
• Promotion &
Advertising
• Computer Technicians
• Legal Department
• Human Resources
• Community Outreach
Sport Management
Advisory
Board
Alicia Marinelli holds a M.A. in Sports Management
from East Stroudsburg University, and is currently
an account executive for the identity-driven
marketing firm, First Generation.
Board, it is all about paying it forward. Our hope is that when KU
because it is a very important question that will only help grow
students find success, they then will come back and serve on
the department. Answers to this question are ever-changing
the board to help current students do just that.
as well. Currently, I would like to see more internships and/
What are some of the things you have been
doing on the board?
or shadowing experiences on student’s resumes. The more
related experience I see on a resume proves to me that an
individual made an effort to educate themselves with real world
experience. If they are willing to go the extra mile to improve
As the President of the KU Sport Management advisory board,
their resume, they are most likely a motivated person who
I communicate all information from faculty and staff to board
would make a great employee.
members. I assist in organizing our semi-annual board meetings
that are held in the fall and spring semesters. advisory board
members have been actively participating in guest speaker
What should a KU student or graduate do to
stand out from the competition?
opportunities on campus that have been making a huge impact
on students. We have also made it one of our top priorities to
The most real-world experience a student can have on their
connect students with some of the best sports internships and
resume is definitely going to make them stand out in a sea of
job opportunities in the industry. We are also very proud to have
resumes. I always tell students whom I am mentoring that while
advised faculty and staff to implement a sales class into the
they are in school, they should be looking for opportunities to
curriculum because of the demand for trained and experienced
“add bullet points to their resume”. Join the SLAM Club, work
sales executives in the sport industry.
events that the club organizes, work in the athletic department,
What do you want to see more of in KU Students?
do a one-day shadowing experience with a company of interest,
volunteer at local charity 5Ks and walks. There are endless
opportunities that students could participate in to not only
better their resume, but better themselves as professionals.
This is a question that we discuss in our board meetings
Marinelli provided some key information on advising the
Sport Management and Leadership Studies Program.
“We have also made it one of our top priorities to connect students with
some of the best sports internships and job opportunities in the industry.”
Can you give us an overview of your current
position with First Generation?
Can you go over the role of an advisory board in
an University setting?
The KU advisory board is comprised of KU Alumni, local business
leaders, and current professionals working in the sport and
entertainment industry. The advisory board was created to
provide faculty, staff, and students with current trends of the
everchanging sport management industry. The Advisory Board
is available to mentor students and offer the industry’s top
internships, shadowing opportunities, and full-time positions.
The advisory board is important to assist KU’s faculty and staff
18
internships and employment to KU students. The information
by advising and supporting the department, providing timely
knowledge about trends in the industry, serving as advocates in
the community and as mentors to students, as well as offering
staff continue to implement strategies and tactics advised by
At First Generation, I manage multiple accounts and assist those
the board to assist in making Kutztown University’s Sport Man-
accounts with integrated marketing and communication solutions.
agement department one of the best out there.
Our in-house creative team designs and develops websites, apps,
As the President, how do you keep the group
together and motivated?
logos, branding, etc. We also assist our clients with full-service video production, including: writing the script, shooting video footage,
and editing the footage to complete the project. I work with existing
clients and I look to develop new business as well. At First Genera-
We have a great group of professionals that volunteer their
tion, I work closely with the Lehigh Valley Phantoms, AHL Affiliate of
time for the purpose of helping students in any way they can.
the Philadelphia Flyers.
The passion behind that is what continues to motivate us all.
We all understand the mission and vision of the Board and all
continue to work toward it. I enjoy serving as President because
What set you on the path of working in the
sports marketing field?
just one piece of advice can direct a student down a path that
leads to a lifetime of success. I remember when I was in the
Like most of us in the sport industry, I grew up participating in
same situation as the current students are. I will never forget
every sport that I could. It was always a huge part of who I was.
all the individuals who have helped me to get where I am today.
My involvement in sports has taught me many life lessons in-
I will be forever grateful to them. For me, and members of the
dealing with adversity to name a few. It was the passion I had
for sports that led me to want to be involved with it as a career.
Working every day, doing something that I love to do sounded
like a great path to take.
What do you hope to achieve on the advisory
board?
I hope to make a difference in the lives of young professionals.
The knowledge and resources that I have obtained throughout
the years can go so much further by sharing it with deserving
students who are ready to keep working hard to grow
professionally. My favorite part of helping students is seeing
that a little nudge in the beginning allows students to gain
confidence and grow into the professional they had hoped to
become. If the Advisory Board can continue to do this for years
to come, I would say that we have accomplished what we set
out to achieve.
INNOVISION
INNOVISION
Why is an advisory board important?
provided by advisory board members is priceless. Faculty and
cluding teamwork, respect, preparation, time management, and
19
Local Business
INTERVIEW
On any given Thursday, you’ll
find Wholesome Foods owner Lauren
Moseley organizing her locally grown
food supplies and doing kitchen
preparation inside their space at
Renningers Farmers Market. “We
tried to solely use locally grown food
and product,” she said on one of these
Thursdays, dicing mushrooms from
the Primordiam Farm in Lenhartsville
for the vegan friendly Marinated
portabella mushroom bake; then
slicing up chicken from Deep Roots
Valley Farms in Mohrsville to create
her loved chicken salad; then stirring
up some beef from her parents grass-
INNOVISION
20
fed beef farm; then continuing the
process with products from one of
her many regional sources. “Rodale,
Green Acres, the local Mennonite
farms, Lehigh Farm, UNFI Natural
Food Provider, and the list continues
to grow based on some of specials we
try to create.” she said.
The business currently resides in a pleasant space within Renninger’s Antique, Farmer’s, and Flea
Market, a meeting place for friends,
and a destination for antique dealers
and collectors from all over the country. “On any given weekend you can
find fresh food, great deals, and hid-
den treasures at Renninger’s Market
in Kutztown,” says the Renninger’s
website. Fresh food being listed first,
with fresh foods having a history of
coming first at the Moseley family table.
Wholesome Foods had quiet
beginnings in March 2011 as a catering
service providing organic and healthy
dishes that ran of a commercial kitchen attached to the family house. Pam
and Bill Moseley had already been
raising a herd of natural grass-fed,
hormone-free black angus for four
years, making it an easy transition
into a healthy catering food service.
The coupling of the entrepreneurial ideals
of Bill - “My father literally has 100 business
cards from the various lines of work he’s
been involved in” - and recipes and cooking
of Pam helped the business transition from a
catering service to the brick and mortar restaurant that lived on main street.
Lauren worked as the manager
when the store opened, and admitted she
was working seven days a week, every week.
Luckily for her, things have calmed down
since the transition to the flea market. “It’s
usually 4 or 5 days a week. Wednesday is for
shopping and supplies. Part of Wednesday
and all of Thursday is for cooking and
prep. Friday and Saturday we are open at
Renningers. Usually every other weekend
we have a small catering event.”
Being removed from the main street,
takes away from their exposure to the large
population of college kids, but this doesn’t
bother Lauren. “My mom and I went to the
Small Business Development Center (SBDC)
to see if our ideas were viable for the town,
and their piece of advice was to not build
your business around the students because
so many businesses in town try that and lose
potential because students are inconsistent.”
The students that knew about them before,
have followed to their new location.
Over the years, the SBDC has
provided the Moseley family with marketing
plan analysis, demographics, comparison
research on competition, and finance
options. “My dad insisted we utilize the
SBDC for the help they have provided him,”
Lauren said.
Their marketing techniques that
created their repeat customer based
involved the usual social media efforts
involving Facebook, Twitter, Instagram,
e-mail list, local magazine and newspaper
articles, and a website. There was one more
thing that helped them along, word of mouth
through the addition of a personal touch.
“We walked around town and associated
our face with the business. Handing out
specials every week. Regularly handing
out menus any time we made a change. We
wanted to be hands on with people about
our product,” said Zach Kisslinger, Lauren’s
fiancée and former business partner. “A
lot of owners take a back seat, and aren’t
around or visible to the clientele. We
wanted to provide a face to the company.”
Zach sees one student market
that deserves exploring, and that is to
provide catering services to the student
athlete teams for home and away games.
“Obviously healthy eating and sports go
hand and hand, or should go hand in hand.”
This is one of the smaller ways Wholesome
Food has thought about looking for
expansion. There is also the idea of
creating a lunch spot on the main stretch,
or by starting up a place in a new location
altogether. “We are more established then
we originally started, so we can manuever
away from the ideal location, but we don’t
want to be too far off the beaten path,” said
Lauren. The long-term goal still remains
turning the business into a franchise. “We
know there are a lot of little goals to hit
before that happens. There are solid and
sound ideas for expansion, but one step at
a time,” Zach said.
Wholesome Foods still thrives in its
humble catering beginnings. They exist in a
lot of catering directories, pull in numbers
from Wedding Wire, Renningers provides
its own internal opportunities, and give
healthy alternatives for graduation parties
that have taken place or will take place.
It’s in this humble and personable setting,
that Wholesome Foods provides local and
healthy, delicious, dishes to the Kutztown
community.
Catering
Our goal is to create a memorable
catered experience for you and your
family, through food presentation,
personalized service, and customizable
menus.
Offer vegetarian; vegan; and gluten-free
options. Dishes are prepared
from local ingredients, using organic
produce and antibiotic free and
hormone free meats.
Wholesome Food Catering serves the
following counties: Berks; Lehigh;
Northampton; Montgomery; and
Bucks.
484-648-1999
café@wholesomefoodcatering.com
FEATURED SPEAKER
HARRY ZIFF
he Merlin Activity is Harry Ziff’s
key to understanding the potential
of a new employee. The activity is
only a question: “Where do you see
yourself in 5 years? In 10 years?” He
can tell a lot about a person by their
ability to perceive themselves and
their goals in the future. It shows
insight, and a dedication to the
betterment of self.
where if you hit it right in the
middle, you’re going to get the best
reaction,” he said. “Everybody has
their personal sweet spot where
everything lines up really well. I’m
a firm believer that everyone is a
10 - 10 out of 10 - in something. A
challenge for me as a leader and for
you as individuals is to find what
that is,” Ziff told Kutztown University
students and faculty in attendance.
Ziff, Director of Corporate Logistics
for East Penn Manufacturing,
encouraged experimentation in
learning and growth opportunities.
Every person, like a baseball bat,
has a sweet spot in them that
allows them to excel in a particular
position. “The sweet spot is right
toward the tail end of that barrel,
In order to find your sweet spot,
it takes exploration through your
education, and various jobs and
experiences within a company.
Always look for new opportunities
within a company to cross train
and learn new skills. Understand
what is expected of you, and seek
out feedback to pinpoint areas of
“Find what ultimately motivates
you, and that’s different for
everybody,” he said. “Some people
are motivated by money...For me,
it’s about excellence. I’ve actually,
in my career, taken a step back
financially to do something that I’m
really passionate about,” he said.
A lot of what Ziff looks for in a person comes from their interpersonal
skills and communication abilities.
It’s not solely about your education
and your experience; it’s your ability to seek out and drive towards
the improvement of self, which in
turn shows a dedication to the advancement of the company. There’s
a motto that he uses, and thinks his
employees should live by:
left: Ziff introducing his
core concepts of interpersonal
communication.
bottom: Ziff going over the
heirarchy of supply chain metrics.
below: Ziff talking with students
after his presentation.
Think It. Believe It. Do it.
He was speaking from experience.
His education started with the
pursuit of a sociology degree at
Haverford College, a liberal-arts
college in suburban Philadelphia. It
took time and opportunities before
he realized he wanted to exist in the
business world, which eventually
brought him to Penn State and a
MBA - and led to a position as the
INNOVISION
T
improvement, and take time to
reflect. When you finally come upon
the task(s) you excel in, become
the go-to person in the company
for that subject. “That’s how you
grow as a person,” Ziff said. “Kind
of like a muscle, you got to tear
and then rebuild and then reflect.
Today, people don’t give themselves
enough time to do that.”
VP of Supply Chain for CertainTeed
Corporation, followed by a position
as the Director of Customer Service
and Logistics for Campbells.
INNOVISION
22
23
BUSINESS IDEA
T
COMPETITION
he Kutztown University Business
Idea Competition was started to
inspire students to bring their
business ideas to fruition. The
competitors must come up with an
idea for a small business or product
and construct a basic business plan,
including financials, describing how
they intend to advance from idea to
actual implementation. The teams
with the top plans were selected
to present their business ideas to a
panel of esteemed judges.
Fifteen finalists made it to this
round, with the top three taking
home cash prizes ($1,000/$300/$200).
Ideas varied from food carts and
restaurants to candle and jewelry
stores. Third place was taken by Colin
Flemming and his particular brand
of jerky. Second place went to Seiya
Marin and Kyle Staff for their concept
application for a campus map app
that synced up with your schedule
and gave you directions to specific
rooms. BrainBug magazine creators
Jesse Warner and Olivia Knowles
took home top acknowledgement
for their science magazine for kids.
The judges commended BrainBug,
on their 5th issue, for creating a fully
realized product.
The event was moderated by
Dr. Duane Crider and College of
Business Graduate Assistant Seth
Oravec. Special thanks to Dean
Martha Geaney, Annette Christman,
Leslie Scroble, last years winner Matt
Minnich for his 1st round judging
help, and the faculty that encouraged
participation.
JUDGES PANEL
The Judges Panel: Kevin Foley, Fred Greco, June Clougher, John Mark Niehls, and Scott Drayer.
June Clougher
More than 25 years of experience as
a Controller and CFO for a variety of
small businesses. Working in a wide
range of industries from manufacturing and construction to logistics, retail
and finance.
Scott Drayer
As Vice President of Marketing at Paul
Fredrick, Scott is responsible for the
strategic development of brand growth
initiatives via e-commerce, direct mail
and direct response advertising.
Kevin Foley
Founded the company RADIUS, leading
to an innovative redesign of the tooth-
Finalists: 2nd place winners Seiya Marin and Kyle Stagg of GeoCampus, 3rd place winner Colin
Flemming of Backwoods Jerky, and 1st place winners Jesse Warner and Olivia Knowles of BrainBug.
brush.
Fred Greco
Owner of Global Golf Events and Greco
Promotions which provides golf entities the opportunity to promote all of
their products and services through an
outsourced e-commerce platform.
John Mark Niehls
Owner of Innovative Financial Group,
d.b.a. Niehls Insurance Group. Health
and life insurance agency with annual
sales volume exceeding $ 7.5 million.
The Business Idea Competition presenters in attendance.
College of Business
INNOVISION
Magazine
Fall 2015 | Issue 2