facebook marketing

Transcription

facebook marketing

FACEBOOK MARKETING
QuickStart Program Checklist
PREMIUM
BlitzMetrics.com
BlitzMetrics.com
Facebook.com/blitzmetrics
1960 Joslyn Pl. Boulder, CO 80304
BlitzMetrics QuickStart Premium Checklist V1.1
1
PREMIUM
CON S U L T I N G P A C K A G E
BENEFITS/DELIVERABLES:
• Ads account created and set up properly under your name (if you don’t have one).
• Quick optimization of up to 3 campaigns inside one account.
• Ensure News Feed coverage with page post ads.
• Competitive analysis of 3 companies/organizations you choose.
• Dominate Facebook search results for your category.
• Create word of mouth via 3 sponsored stories.
• Supercharge your email program by hitting your subscribers on Facebook.
• A recorded 90 minute session with a senior analyst.
• Deep list segmentation and look-a-like audience setup to grow your list and convert better.
• Private two hour recorded session with Dennis to review your ad campaigns.
• Conversion optimization set-up — implementing the offsite pixel to drive more conversions.
• At least 3 content strategies that will drive more targeted traffic.
• One month of follow-up support via email.
• Immediate priority in the queue.
We will be creating a dashboard to track metrics and will also run a test against your email list to
increase engagement among influentials. This should demonstrate a lift in email performance (those who
we hit in fb vs those who we didn’t). Those who are nurtured via fb are more likely to open the emails and
click on them, as well as buy.
BlitzMetrics.com
2
QU I C K S T A R T C HECKLIST
Before we begin, there are a number of items that we
need completed to make your time with us effective. Ad account admin for ppc@blitzmetrics.com.
Page admin for ppc@blitzmetrics.com.
Download the Facebook Power Editor.
Upload your email list into a Facebook custom audience.
Create a landing page on a Facebook tab.
Set up the conversion pixel.
BlitzMetrics.com
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GIVING US AD ADMIN:
1.)
Login to your Facebook ads account. Go to https://www.facebook.com/ads/manage
2.)
Open up the settings for your account.
3.)
Enter your password then scroll down to permissions. Click “Add a User.”
4.)
Enter ppc@blitzmetrics.com as a general user.
BlitzMetrics.com
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UPLOADING YOUR EMAIL LIST:
1.)
Login to the Power Editor and download your account.
2.)
Click on “Audiences.”
3.)
Click the “Create Audience” drop down and choose “Custom Audience.”
4.)
Name the audience and upload your email list here. Your email list should be in a CSV file with one email per row in one column. There is no need for a header.
BlitzMetrics.com
5
SETTING UP THE CONVERSION PIXEL:
1.)
Open up the power editor. Click on “Conversion Tracking.”
2.)
Click on “Create Conversion Pixel” and then read and accept Facebook’s terms of service.
3.)
Name your pixel and choose the conversion type.
Take your pixel code and place it between <head> and </head> on the confirmation page of your website. If installed correctly, the pixel status should show up as active. If you are having issues, double check the formatting. This is the number one reason why conversion pixels do not work.
BlitzMetrics.com
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SETTING UP A LANDING PAGE:
For setting up your landing pages we would recommend a third party provider like Heyo. If
you do not have the budget, there are a number of free third party providers that will work on Facebook.
Type in “iframe” in the search bar and give it a shot!
BlitzMetrics.com
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Your Team
Dennis Yu
Architect
Mely Wilcox
Chief Financial Officer
dennis@blitzmetrics.com
mely@blitzmetrics.com
Matt Prater
Senior Manager of
Facebook Marketing
Brynn Smith
Creative Director
brynn.smith@blitzmetrics.com
matthew.prater@blitzmetrics.com
Dennis Yu is CEO of BlitzMetrics. He
has helped brands grow and measure
their Facebook presence and is an
internationally recognized lecturer in
Facebook marketing.
Dennis has held leadership positions
at Yahoo! and American Airlines.
He has managed large advertising
accounts for companies such as Rosetta
Stone, Viacom Media Networks, and
Nike, among others. His educational
background is Finance and Economics
from Southern Methodist University and
London School of Economics.
Travis King
Manager of Facebook
Marketing
travis.king@blitzmetrics.com
Ming Chao
Data Mining Specialist
ming.chao@blitzmetrics.com
Mely Wilcox earned a JD in Criminal
Law from Benemérita Universidad
Autónoma de Puebla and became
a Criminal Law Attorney in 1997. In
2004 she earned both US citizenship
and a degree in construction project
management from the Dunwoody
institute in Minneapolis MN. She
worked as a commercial Construction
Project Manager at Kraus-Anderson
Construction for several years before
helping co-found BlitzMetrics. She is
the mother of two boys, an avid runner,
and enjoys learning new languages (her
most recent challenge is Japanese).
Matt Prater spends his
professional life managing
Facebook marketing and working
closely with brands such as The
National Football League, Nike,
MTV, and AT&T. His area of
expertise includes ad campaign
management and project
development. He graduated
from the University of Colorado,
Boulder with degrees in
Economics and Political Science.
Outside of work, Matt is an avid
tennis player and enjoys rock
climbing, cycling, and travel.
Max Darby
Media & PR Manager
Briana Knight
Project Administrator
max.darby@blitzmetrics.com
briana.knight@blitzmetrics.com
Zack Davis
Developer
Josh Hamby
Manager of Facebook Ads
Alex Houg
Social Media Analyst
zack.davis@blitzmetrics.com
josh@blitzlocal.com
Cody Blair
Facebook Ads Expert
JC Medina
Corporate Development
cody.blair@blitzmetrics.com
jc.medina@blitzmetrics.com
Sean McNulty
Affinity Expert
sean.mcnulty@blitzmetrics.com
BlitzMetrics.com
Brynn Smith has a passion for
making complex problems easy
to understand and graphically
pleasing. At Blitz, she works to
maximize the design of their
marketing materials so they reach
farther and stronger. Brynn has
a BS in graphic design and is a
collegiate All-American runner. In
her spare time she spends her days
living an active outdoor lifestyle
with her husband, son, and two
dogs.
alex.houg@blitzmetrics.com
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facebook marketing

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