Murator

Is an expert in house constructing
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Why «Murator»?
«Murator» − is an old Slavonic
word. A master of building
profession was called Murator.
A good Murator was both an
architect and a builder, he was
developing a building project
and was looking after its
implementation.
Nowadays, Murator
is a professional, a synonym
to top-quality and competence.
Such specialists work in our
team, giving the most relevant
and reliable information to the
reader.
Murator is a team of professionals with rich knowledge
and experience accumulated during years of operation in the media market
About us
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Murator − is a guide for those who builds
private houses. An expert in building and repair.
Murator in the version of the iPad
The catalogue «Murator. Cottages’ Projects» –
a catalogue of multifunctional projects of houses
Construction and building materials
portal muratordom.com.ua
Domus Design − is a glossy publication about
interior design trends, furniture, décor and architecture.
Domus Design in the version of the iPad
The publishing house MURATOR was founded in Poland in 1983. Universally recognized leader among specialized press,
the synonym to honesty and professionalism. Published more than 15 magazines, 6 thematic publications, 13 catalogues,
several dozens of books, 13 internet portals. The publishing house «Murator-Ukraine» entered the market in 2008.
Its goal was to help people build the house of their dream step by step.
Murator
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Murator, the most popular
magazine devoted to building
topics, is for those who builds,
repairs and makes finishing work.
U
seful and objective information
about building materials, equipment
and services in building market.
A
cquaintance with building products
and technologies both new and
traditional.
P romotion of environmental, safety
and energy-saving solutions. Projects
of the most popular houses and
cottages from Murator’s Collection.
Circulation: 36 500 copies
Publication frequency:
every month
Format: 203 x 275 mm
Volume: 148-164 pages
Type of fastening: heat sealing
Distribution: all over Ukraine
Retail price: 20 UAH
A
dvices on apartment’s interior
design and interior decoration.
Recommendations for landscaping
around the house.
E
xperts’ consultation in the field
of architecture, building, law and
finance.
The only magazine in constructing with considerable
experience and traditions
The sections of the magazine
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The Sense Of Time
Architecture And Design
The Home Builders’ Guide
C
omfortable And Cozy Online
The mission of the magazine is to teach the basics
of correct home construction
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The sections of the magazine
Landscape Design
Constructing and Renovation
Technique and Equipment
Murator helps the readers to identify quality products from
a wide assortment of building materials and technologies
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Forming public opinion:
the best experts in different
building fields, qualified
construction specialists
work with us.
Practicality:
Murator lives in real life.
The issues raised by us help
investors, facilitate their
choice, and can be used
in practice. In each issue,
we present an overview
of the construction
materials market.
We differ from other magazines
Honesty:
We are objective. We present widely
available products, technologies
and solutions; show the market
in all its diversity; help to make the most
optimal decisions.
Concreteness:
We show step by step
realization of different
types of work, give
the most exact and
full-length technical
sketches; present
estimates and total price
as an important element
to make the decision
at building object
SOCIALLY RESPONSIBLE STANCE
Murator offers solutions to special construction challenges: in 2011, we issued
a specialized guide «How To Act In The Case Of A Flood?» with a detailed action
plan for renovating homes affected by floods.
Murator - Reliable Foundation of Your House
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E a ch i s s u e
free of charge!
iPad Version of Murator
Opportunities for partners:
advertising in the iPad version provides
a chance to reach the high-income audience
in a new efficient way
it connects electronic and print tools
of information delivery to consumers
it gives an opportunity to related the
advertising with other media: catalogues,
video clips and presentations
immediate transfer to the websites
of advertisers, and
presentation of products and services
for Russian-speaking audiences –
iPad users in other countries
Murator is the first building magazine with the iPad version
Our target audience
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Female
Male
41,5%
58,5%
Ages 12-29
Ages 30-39
Ages 40-54
22,9%
33,5%
34,1%
Secondary
1%
Not working
82%
18%
Above average
27%
Average
Managers
202
169
253
188
21,0
226
50,0
55,3
88,0
78,0
56,0
The well-to-do part of the population, with high purchasing power, which is
3%
46%
27%
26,0
23,0
21,0
53,0
%
Professionals – builders, foremasters, architects.
Below Average, no response
2%
Others
Specialists
19%
Domestic furniture
Large household appliances
Mobile phone
Banking services
Insurance companies’
services
%
Conv.
index
Our
readers
Primary
audience
Regular
audience
Computer
users
Internet users
Car owners
Private persons, who build or consider building, repair or face-lift of their houses.
Working
Entrepreneurs
22%
9,5%
81%
Primary
22%
Ages 55-65
Higher, incomplete higher
18%
High
Plan to purchase
having made
use of services
10%
office worker, worker
22%
an active consumer of wide products range. Conv. index shows that among
Murator’s readership there is quite a number of readers – representatives of
these target groups.
Mainly men (59%), of 30–54 age (68%), with high and above average income
(49%), employed, holding positions of specialists, managers, often business
owners (22%).
Over 55% of Murator’s readers read every issue of the magazine, almost
every, or half of the issues (regular readership). This indicates the high
level of readers’ loyalty. Besides, half of the readership buy the magazine
personally or is subscribed to it (primary audience).
High income level of the magazine readers allows making purchases in the
product group range of high price bracket.
The project RMI Regions 2012 (TNS Ukraine). Universe: populations of the cities Kiev, Lvov, Odessa, Kharkov, Donetsk, Dnepropetrovsk, Zaporozhye, Simferopol TOTAL aged 12 to 65.
Sample: multi-stage, individual, with the usage of the quota method of the recruitment of respondents at the final stage. At surveying respondents there are quotas by 2 parameters:
gender and age. Sample size: 10 000 respondents per study wave. Frequency: once a year, fused 2 study periods. Method: CATI + face-to-face (55% of CATI-based interviews, half of
which are done by mobile phone 45% of face-to-face-based interviews). Dates of fieldwork: March and June 2012.
Distribution
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Distribution of circulation*
Vinnitsa
Dnepropetrovsk
Donetsk
Zitomir
Zaporozhe
Ivano-Frankovsk
Кyiv
Kirovograd
Kremenchug
Кrivoy Rog
Lugansk
Lutsk
Lvov
Makeevka
Nikolaev
Odessa
Poltava
Rovno
Simferopol
Sumy
Ternopol
Usgorod
Kharkov
Kherson
Khmelnitsky
Cherkassy
Chernovtsy
Chernigov
%
0,47%
6,21%
7,23%
0,37%
1,78%
1,19%
35,53%
0,17%
1,35%
4,82%
0,94%
1,72%
5,72%
0,19%
1,78%
3,12%
0,28%
0,87%
3,69%
0,08%
1,06%
0,70%
17,39%
0,84%
1,03%
0,84%
0,50%
0,12%
Data of September 2013 г.
Murator is distributed in all regions of Ukraine
Means of delivery:
in press kiosks;
supermarkets, building materials
in
supermarkets;
in trade centres;
in press kiosks in the metro stations, and;
in specialized exhibitions.
To attract readers, we use premium selling
spaces, external advertisement, branding
at press sales points, and creative marketing
methods.
Subscription types:
Editorial subscription
Subscription via SE «Presa» in all post
offices of Ukraine
Online-subscription via SE «Presa»
on www.presa.ua
Subscription through agencies «Sammit»,
«Blitz-Presa»
through www.jourtals.ua and www.ej.ua
to the e-version of the magazine
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Advertisement activities
Murator magazine participates
in all core exhibitions in Kyiv and regions
Every month, an advertising campaign
on promotion of the new issue takes place
in the radio net (Russian Radio,
Kyiv Radio, Hit FM)
Murator Build-Show: a place for
communication between consumers
and professionals
Outdoor advertising
Advertising and sponsorship of programs
at All-Ukrainian TV channels
We use priority displaying, city lights,
brand stands in the points of press sales
Advertising at video-boards all over Ukraine
Internet advertising
Continuous prize subscription campaigns
are held
Prize lotteries are held for the readers
Murator provides informational support t
o the most considerable events in building
and architecture
Murator has an active position in the building
and architecture market
Advertizing prices
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Covers and special positions:
Pages in the editorial material:
1/2
1/3
1/1
jp
Market offers:
Ad run-of page:
1/2
1/8
1/2
1/4
1/4
1/4
Companies
INFO
1/3
1/3
1/4
1/2
Issues quantity:
4 publications
10%
8 publications
15%
12 publications
The additional
discount for AA
20%
1/4
1/4
1/3
Attention!
For the fixed position on the page 10%
extra charge is applied.
All prices are in Euro, VAT not included.
Payment is in UAH, according to NBU rate as
of invoice date.
15%
Murator advertises the values of comfortable living
that starts from a modern efficient housing
Pages
Size, mm
Covers and spesial places
406х275 (+5мм)
1-st spread
2nd cover
203х275 (+5мм)
3rd cover
203х275 (+5мм)
4th cover
203х275 (+5мм)
203х275 (+5мм)
1/1 page in the content
1/3 of the page in the content 72х275 (+5 мм)
Pages in the editorial material
406х275 (+5мм)
2/1 double pages
203х275 (+5мм)
1/1 right page
203х275 (+5мм)
1/1 left page
256х177 (+5мм)
2/1 junior page
131х177 (+5мм)
1/1 junior page
100х275 (+5мм),
1/2 of page
203х134 (+5мм)
Market offers
85х116
1/4 of page
Companies INFO
176x70
1/3 of page
Ad run-of page
406х275 (+5мм)
2/1 spread
203х275 (+5мм)
1/1 right page
203х275 (+5мм)
1/1 left page
176х116, 85х237
1/2 of page
176х55, 85х116
1/4 of page
85х55
1/8 of page
Euro
€ 4 800
€ 3 650
€ 3 350
€ 4 550
€ 3 900
€ 1 650
€ 3 950
€ 3 000
€ 2 400
€ 3 100
€ 2 300
€ 1 650
€ 850
€ 1 050
€ 3 350
€ 2 350
€ 2 150
€ 1 200
€ 600
€ 200
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Conditions and terms of submitting
the ready advertisement
ayout sizes. The ready advertisement is accepted only
L
in strict compliance with the sizes of advertisement spaces
stated above.
iles archiving. It is possible to submit layouts in archive
F
formats RAR, ZIP, ARJ.
oloring test. The advertisement preview and coloring test
C
should be submitted along with the electronic layout. If
the coloring test is not provided, no claims related to color
rendering are accepted.
Advertisement format (accepted only on PC format):
• raster files: resolution 300 dpi, color model
CMYK, format – TIFF, Photoshop EPS, PSD;
• v ector files: EPS Adobe Illustrator without linked objects,
the text should be converted into curve lines;
•p
ublishing systems files: InDesign CS2 with all fonts
and graphics presented in the layout (package).
Color model: CMYK.
hotographs: should be in good quality 300 dpi,
P
in formats: TIFF, eps, psd.
ogos: should be presented in eps format eps, ai
L
in curve lines.
Edges:
• An indent of 5 mm at both sides should made for outlet
advertisements
• To avoid cutting, the advertisement text and important
graphic elements should be placed at least 5 mm from
the layout edge (inner edges), not closer than 15 mm from
the back (as a rule, on the left)
№
Order of
Materials
advertising
Deadline
space before
24.12.2013
02/2014 21.12.2013
31.01.2014
03/2014 29.01.2014
04/2014
05/2014
06/2014
07/2014
08/2014
09/2014
10/2014
11/2014
12/2014
01/2015
Date of
publication
29.01.2014
26.02.2014
26.02.2014
26.03.2014
28.02.2014
28.03.2014
26.03.2014
30.04.2014
23.04.2014
25.04.2014
28.05.2014
27.05.2014
30.05.2014
25.06.2014
27.06.2014
04.07.2014
30.07.2014
29.07.2014
01.08.2014
27.08.2014
26.08.2014
29.08.2014
30.09.2014
24.10.2014
02.10.2014
29.10.2014
24.09.2014
29.10.2014
24.11.2014
26.11.2014
26.11.2014
24.12.2014
Murator means competent information at all stages of home construction
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We offer collaboration!
«MURATOR-UKRAINE»
55, Khmelnitskogo Str.,
Kyiv, Ukraine, 01601
tel. +38 (044) 351-14-52/50,
fax +38 (044) 351-14-51
reklama@murator.com.ua
www.muratordom.com.ua
facebook.com/muratordom
Constructing and renovation – step by step!