Bradley ED gets the spotlight in TV commercial

A publication for Hartford HealthCare employees
January 2015
NetworkNews
Bradley ED gets the spotlight in TV commercial
From the football field to the stands, Southington
football players and family members teamed up with
The Hospital of Central Connecticut for a commercial
showcasing its Emergency Department services —
including treatment for sports-related injuries — at its
Bradley Memorial campus.
Both Southington Valley Midget Football and
Southington High School Blue Knights football players
are featured in HOCC’s newest TV commercial filmed
last November at the town’s Recreation Park. It’s now
being shown on cable stations targeting Southington
and surrounding communities.
The commercial’s storyline focuses on a young
football player — 9-year-old Kamron Beaudoin — who
is injured during a
game and brought to
the Bradley Memorial
campus ED by his
parents, Kimberly and
Gerry Beaudoin of
Southington.
Helayne Lightstone, director of Creative Services
for Hartford HealthCare, says the 30-second piece
showcases the ED’s excellent services, exceptional
staff, high patient satisfaction and “our commitment
to be there for the community 24/7.”
“It’s wonderful to be able to execute these highlevel productions internally, using the talents of our
Continued on page 3
HealthyU
Helping you make educated health care choices
Up to $500 is waiting. Have you earned your wellness credit?
Employees who completed their wellness
requirements by Oct. 31, 2014, should have found
a little something extra in their first paycheck of
the New Year — a wellness credit of $250 for single
coverage and $500 for those who cover their spouse/
partner/children or family under an HHC medical
plan.
But there is still time to complete the requirements,
and those who do by March 31, 2015, will see the
credit in their checks as soon as it can be processed.
To earn the full credit, here’s what you must do by
March 31:
1. Complete a 15-minute online health assessment
at our wellness partner website, RedBrick Health
or call RedBrick at 1-877-207-0136.
2. If you have not seen your doctor since Jan. 1,
2014, make an appointment for a preventive
care visit. If your care is up to date, Aetna will
provide verification directly to RedBrick Health.
If for some reason your information is not
automatically transmitted, all you have to do is
complete and submit this form.
If you need preventive care, don’t wait until
the last minute to make an appointment. Hartford
HealthCare Tier 1 primary care practices can be
found on HHC’s Aetna DocFind directory and on the
HHC&Me Employee Service Center website. Find
Hartford HealthCare Medical Group providers at
HartfordHealthCareMedicalGroup.com. When you
call, remember to tell the scheduler that you are an
HHC employee or spouse/partner in need of an exam
to complete your wellness requirements.
To find out if you have completed your requirements,
visit RedBrick Health or call RedBrick at 1-877-207-0136.
When you go to the website, it’s important to know
that the “welcome” page shows only your progress.
To find out if a spouse/partner has completed the
requirements, call 1-877-207-0136.
Employees AND their spouse or partner covered
by a Hartford HealthCare medical plan must
complete BOTH requirements by March 31, 2015,
to qualify for the full $500 credit for employee and
spouse/partner/children or family coverage.
For details about the wellness credit, please
read our Frequently Asked Questions (FAQ) at the
HHC&Me Employee Service Center website or at our
wellness partner website, RedBrick Health.
Hartford HealthCare By The Numbers
45
106,000 million
*Year-end FY 2014 numbers
Purchase Orders Created
$20.2
2
EXAM GLOVES
USED EACH YEAR
million in Supply Chain cost savings
Bradley ED gets the spotlight in TV commercial Continued from page 1
own staff, because it’s cost-effective and also ensures that
our messaging is precisely on target,” said Lightstone.
The Southington-based ED is staffed by a board-certified
physician 24/7 and is capable of evaluating and managing
any emergency condition, including football injuries. Its ED
Press Ganey patient satisfaction scores exceeded the 95th
percentile for their peer group and all EDs during the past
fiscal year. The ED also excels in timeliness of care. In 2014,
the median time from arrival to being seen by a provider
was 9.5 minutes, and 89 percent of patients were seen in
under 30 minutes.
“Making the commercial was a lot of fun, and it seemed
to really fit the interests of the community. We are getting
the word out that our ED is here and available to anyone
who needs it, whether it’s a minor injury or serious medical
emergency,” said Dr. Eric Hobert, medical director of the
Bradley campus ED.
To support the Southington-based focus of the
commercial, the Southington YMCA and Kimberly
Beaudoin, Southington Valley Midget Football executive
board secretary/cheerleading coach, helped secure cast
members. Several members of the high school’s Blue
Knights football team were featured in the stands as
spectators, along with family members of the midget
players. Scripting and filming were done by Hartford
HealthCare’s creative team, including videographer
Nick Dethlefsen. Make-up artist was Dawn Angeletti
of Southington.
Beaudoin says it meant a lot to the league’s executive
board for the players to be a part of the film, especially with
the league’s focus on sports safety. Referencing the
hospital’s Bradley Memorial campus, she says it’s “a huge
relief that they’re there for us when we need them.”
The commercial launch is just one more way Hartford
HealthCare is showing its commitment to a healthier
Southington. Over the last several months, HHC has
taken a comprehensive approach to connecting with
the community. Some outreach efforts have included
establishing the website BradleyFuture.org to provide
accurate updates and information, and creating a unique
Healthy Southington Facebook page for relevant news.
Additionally, a new publication, “Healthy Southington,”
is produced each month and focuses on Bradley and
Southington-based services and programs. It is inserted
into the Southington zone of the Meriden Record-Journal,
Southington Observer and Southington Citizen and
distributed at a variety of locations in town.
“We want to better connect with the Southington
community and create a future in which Bradley continues
to be highly successful — a destination for those seeking
care,” said Trish Walden, president of Central Connecticut
Senior Services and HHC’s project manager for the Bradley
transformation.
To view the commercial, visit bradleyfuture.org.
The OCAP office: Here for your questions!
The Office of the Inspector General (OIG)
has advised health care providers to develop
compliance programs to establish and monitor ethical standards of business practices.
Hartford HealthCare’s Compliance Program
is based on the OIG’s guidance and endorsed
by HHC’s Board.
OCAP staff has expertise in many areas,
including: accounting, internal auditing,
research compliance, privacy compliance,
acute-care compliance, laboratory compliance, revenue cycle compliance, behavioral
health compliance, and more.
The Compliance Program requires
all employees to abide by HHC’s Code of
Conduct and to report any concerns of
potential violations to appropriate staff.
There are many different ways to
report concerns:
• Management
• Human Resources
• Any OCAP staff member
• The HHC ComplianceLine
(1-855-HHC-OCAP or 1-855-442-6227) or
HHC.OCAPComplianceLine.com
• The main OCAP phone# (860) 972-1573
(calls will be triaged accordingly)
• Email addresses: Compliance@hhchealth.org
Audit@hhchealth.org, Privacy@hhchealth.org
OCAP’s motto is “Working together to do the
right thing.”
3
How Hartford HealthCare Works
The Work: Subgroups were established in a number of
areas including Directions, Signage, Escorts/Greeters,
Registration Process, and Employee/Physician Office
Education. Field trips were taken to MidState Medical Center
and Hartford Hospital to observe best practices in wayfinding.
Workgroup members set out to tackle issues that would
ultimately improve the patient’s experience such as:
In each issue of Network News, we’ll highlight the work of
select H3W workgroups whose projects have resulted in
cross-collaboration and noteworthy achievements. See the
positive impact H3W is having across Hartford HealthCare!
Improving wayfinding for lost patients and visitors
to
• Directions
Refining
the accruacy and clarity of direction cards
Floor direction cards in English, Spanish and Polish
• Ground
Offering
Cardiology
• Coordinating the direction cards with signage
Proceed to the end of the Main Lobby Corridor.
• 1.Numbering
the elevators to enhance directions
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Ground Floor
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2. Turn RIGHT at the cashier window.
2. Turn RIGHT at the cashier window.
• 3.DProceed
eterming
the process for greeting customers and
to Central Elevators and press DOWN
to Ground Floor (G).
escorting
them to their desired location
4. Proceed LEFT out of elevators and take immediate
right.
• Developing a guide for Information
Desk staff regarding the registration process
• Estimating
costs for signage
T
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changes
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The Work Groups
Involved: Performance
Improvement, Risk
Management, Public
Safety, Dialysis, Food
& Nutrition Services,
Facilities, Supply Chain
Management, Main
Operating Room, Ambulatory Surgery Unit,
Admitting, Mercury
Services, Cardiology,
Radiology, Laboratory,
Volunteer Services,
Corporate Communications, Patient Experience
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The Outcomes:E NewDdouble-sided
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structions and
C
C a map were created,
CENTRAL
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lost patients and visitors at The Hospital of
volunteers were trained to escort
A
A
AMBULATORY
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Central Connecticut
visitors,
and a plan was put in place
for signage
changes. “The work of
VISITOR
VISITOR
PARKING
PARKING
The Team Members: Diamond Belejack,
this team broke down silos among
Susan Brodeur, Penny Charamut, Lisa Dinoia,
departments, and we were able to
Michael Doty, Ann Marie Faucher, Mark Gacreate a patient and visitor-centered
ravel, Loreen Gawel, Christine Gregorio, Augie Holzmiller,
process improvement. Tangible materials help our patients
Wilmaly Justiniano, Maureen Lafland, Guylaine Lagace,
get where they need to be, but more importantly, we
Erin Libby, Gail Millerick, Carolyn
initatived a culture change and increased awareness of
Murphy, Marissa Olson, Nancy Ouellette, Kim Paulakos,
a problem. Now everyone knows how to role model the
Monica Rinaldi, Jennifer Rodriguez, Teresa Sadlowski,
expected behaviors like stopping to assist our visitors and
Rhonda Smith, Christine Sniadack, Craig Stegmaier,
escorting them where they need to go,” said Aimee Sturmer,
Sherry Stohler, Aimee Sturmer, Linda Tompkins, Luz Vega,
patient relations manager for the Central Region and
Timothy Walton, Nicole Yopp
co-facilitator on the project.
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SB:Subbasement
Walk to Wellness: Weight Loss
Tuesday, Feb. 3, 8:30 to 9:30 a.m.
Westfarms Mall, Hartford HealthCare Wellness Lounge,
Lower Level, near Nordstrom
Meet with Dr. Edward Hannoush, who will speak on weight loss
and then take a 30-minute group walk around the mall. To register,
visit the table beside the Rest and Relaxation Lounge between 8 and
8:30 a.m. on the day of the event, or call 860.561.3420, x2102.
4
S
N
I
TechTips
By Joseph Venturelli, Vice President/Chief Technology Officer
As the Information Technology Services Department strives to improve customer service,
ITS is proud to announce the immediate
availability of the Enterprise Password Reset
portal. Each month the Help Desk receives
between 2,500 and 3,000 phone calls from employees who
need their passwords reset. Either passwords have expired,
or users may have forgotten them and have become locked
out of their computers.
In the past, this scenario meant a call to the Help Desk,
which could take more time than most of us have during
our busy days. Now when you find that your password no
longer works, you will see a link on your PC sign-on screen
that says, “I forgot my password.” By clicking on this link,
employees will be taken to the portal and will be asked to
choose their location and enter their full employee number and the last four digits of their Social Security number.
Employees will be able to reset their own password without
ever having to call the Help Desk.
In addition to this service, ITS is also beginning to send
emails to customers to let them know in advance that their
password is soon expiring. It is our hope that this new functionality will get folks back to work faster when they experience problems with their password.
If you have suggestions for future TechTips topics, please email
techtips@hhchealth.org.
Quick Password Tip
A hint to help you remember your password:
Once you choose a password you like, you can just change
one aspect of the password when it expires to make it easier
to remember.
If you choose Iloveicecream1 for your password, the next
time your password expires, simply change it to Iloveicecream2.
If you change just the number at the end, and you never
share your password with anyone, this method is just as
secure as coming up with a new password.
In the first week of the password reset launch, nearly
1,000 employees successfully reset, unlocked or changed
their own passwords; and more than 3,800 employees
received password expiration email reminders!
Healthy Family FunFest – The countdown is on!
We’re counting down to the Healthy Family FunFest with healthy tips that lead up to
our Feb. 22 Health FunFest event in Southington. The tips are posted each day on
Facebook pages for Healthy Family FunFest, Healthy Southington, The Hospital of
Central Connecticut and MidState Medical Center.
Held from 10 a.m. to 3:30 p.m. at the Aqua Turf, the free FunFest is an exciting day
with lots of health information, speakers, screenings, demonstrations and activities
for everyone from children to seniors.
Healthy Family FunFest is presented by the Southington-Cheshire YMCA, The
Hospital of Central Connecticut at Bradley Memorial campus, and Central Connecticut
Senior Health Services, which includes The Orchards, Mulberry Gardens, Southington
Care Center, and the Center for Healthy Aging.
We welcome you to check out our Healthy Southington Facebook page (and like
and even share it!).
Network News is a monthly publication produced by a sub-committee of the
Hartford HealthCare Communications Council. Please send story ideas to
networknews@hhchealth.org. The committee will make every effort to consider
your story idea, but due to space constraints, editing may be necessary.
5
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Around HHC
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The holidays are a reason for celebration, but they are no reason
for distracted driving! That was the message at the Fifth Annual
Meriden White Out Walk on Dec. 30, when approximately 35
members of the Meriden Chapter of Students Against Destructive
Decisions (SADD), the Meriden Healthy Youth Coalition and staff
from Rushford donned white and took their annual post-sunset
awareness walk from Meriden City Hall to the Meriden Police
Station to educate the public about the perils of drinking and
driving, distracted driving, and buzzed driving. Pictured left to
right are Rushford billing specialist Rosanne Gumlaw, Meriden
SADD members Abby Chichester, Jordan Gumlaw, Kodi Nosal,
and Rushford Prevention Manager Sheryl Sprague.
The Orchards at Southington received two prestigious
awards in December, one on the national level and the
second from the State of Connecticut. SeniorAdvisor.com
recognized The Orchards with a Best of 2015 Award that
recognizes senior living and home care providers that
consistently receive high ratings and positive reviews
from their residents, families and visitors. The Orchards
also received the GreenCircle Award from the Connecticut
Department of Environmental Protection. This award
recognizes businesses, individuals and community
organizations whose activities or projects promote
conservation and/or environmental awareness. Accepting the GreenCircle Award on behalf of The Orchards at
Southington are, from left, Kathy Johnson, director of
environmental services, Audrey Vinci, executive director,
and Patty Hooper, executive chef, with Rob Klee, commissioner of Connecticut Department of Energy and
Environmental Protection.
On Dec. 12, at the Annual Meeting of the Corporators, MidState
Medical Center named Jan Vocola as the 2014 recipient of the
Crystal Obelisk Award. The Crystal Obelisk Award was established
by MidState in 1991 and recognizes individuals, groups or
organizations for distinguished contributions to the advancement
of the health care delivery system in our community. During her
tenure, Jan led many community outreach activities and has served
on the Auxiliary Board, first as membership chair, then treasurer,
and now as president. Pictured are Jan Vocola (center), with Carl
Grant, chairman, MidState Medical Center Board of Directors; and
Lucille Janatka, Hartford HealthCare senior vice president and
Central Region president.
Construction continues on The Hospital of Central
Connecticut’s new cancer center. Ceilings, lighting,
flooring and millwork are being installed throughout
the facility. Work on critical systems such as the fire
alarms, nurse call system, electrical system commissioning and elevator work is also in progress. A
certificate of occupancy for the center was received
on Dec. 30 and the medical office building’s certificate is expected by Jan. 30. The cancer center is set
to open in the spring.
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Around HHC
Dave Whitehead, left, president of Hartford HealthCare’s East Region,
talks about services being offered at the new Backus Family Health
Center at Crossroads in Waterford during a ribbon cutting for the
facility on Dec. 16. The center offers orthopedic sub-specialists,
primary care, and physical and occupational therapy. With the ribbon
cutting ceremony accomplished, Crossroads Orthopedics Dr. Frank
Maletz, center, holds the giant scissors aloft in celebration of the
official opening.
Dr. Carl Braren (second from left), who retired
from practice at Hartford Hospital after 35 years
as an internist, brought members of the Silk City
Barbershop Chorus from Manchester to sing for
staff, patients and families at Hartford Hospital
during the holiday season.
During the weeks between Thanksgiving and Christmas, the
CareConnect offices in Farmington were transformed into “DiaperConnect” in an effort to collect diapers and laundry supplies for
My Sisters’ Place, a safe and nurturing shelter for women and children who are without a home.Organized by Dr. Spencer Erman, chief
medical information officer for Ambulatory Care at HHC, and Linda
Nazarko, CareConnect administrative assistant, the staff at CareConnect donated more than 8,700 diapers and more than 3,200 loads
worth of laundry detergent to this community resource. Pictured
are CareConnect’s Linda Nazarko and Dr. Spencer Erman with staff
donations of diapers and laundry detergent for My Sister’s Place.
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The roadmap to employee engagement
Last fall Hartford HealthCare conducted a brief “progress
check” to help gauge the progress we’ve made around
employee engagement. Employees at acute-care organizations answered five engagement-related questions as part
of the Culture of Safety Survey they were asked to take,
and employees in non-acute care settings were asked to
take a stand-alone, five-question survey. While the results
of these surveys are still being tabulated, leadership hasn’t
wasted any time in looking at what could be done to better
engage staff.
In October, a dashboard was created that focuses on
what HHC leaders are doing to make improvements. Much
like a roadmap, this dashboard is designed to get us to our
ultimate destination – a fulfilled and fully engaged workforce!
“Fostering a culture of engagement is an ongoing process
and the right thing to do for our staff. Our new dashboard is
7
best-practice and modeled after the dashboard created
to track hand hygiene progress,” said Tracy Church, senior
vice president and chief human resources officer at
Hartford HealthCare.
Each HHC entity is being held accountable for tracking
their respective progress.
The initiatives tracked are those believed to help drive
engagement across our organization: face-to-face communication; monthly one-on-one meetings between managers
and their supervisors; continued focus on H3W leadership
behavior training; and asking your manager, staff and colleagues, “How can I better partner with you?”
These are only a few of the many initiatives being
monitored. Stay tuned to Network News for updates on our
progress, and look for a full engagement survey in May.