Media Information 2016

PRICELIST
PRINT 2016
King is Sweden’s only dedicated fashion magazine for men.
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.K I N G
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ST AR WA
OKTOBE befatta
Historia: Rolex
sig med moKR
NR 12 började
S 69:9 0
torsport då manPRI
blev sponsor åt 30-talets
EUR 9,90
store fartdåre 2Sir
Malcolm
Campbell. Daytona
NOK 74
SEK 69,90
M 4079-14079-12
12
AM skådeplatsen
Beach TIDSA
var
för hans försök att
TIDSofta
slå sina egna fartrekord, och staden blev ett
mecka för motorsport.
990Rolex lanserade först
407 906
7 388 under namnet Le Mans, men
sin kronograf
kom fort på andra tankar och bytte till Daytona.
Anledningen till namnbytet är, som så mycket i
Rolex historia, höljd i dunkel. I decennier föreföll
Rolex Daytona vara osäljbar trots ett tämligen
överkomligt pris, en omständighet som höll
7
Motorsportsmästaren
8
Rolex Daytona
produktionen nere och skulle bädda för våra
dagars vintagehysteri. Till de få bärarna hörde
Paul Newman, som fick en Daytona av sin hustru 1972 och bar den troget under resten av sitt
liv. 1988 omdanades Daytona och förseddes
med nytt urverk, ett automatiskt Zenith El Primero i stället för de tidiga referensernas handjagade Valjoux 72-verk. Omkring denna era
började en hysteri kring modellen med priser
som ständigt sköt i höjden, andrahandsvärden
som översteg listpriserna och där väntelistor
på tre år eller mer blev standard. De numera
Rymdklockan
Omega Speedmaster
sällsynta tidiga referenser som ingen velat ha
började byta handled för astronomiska belopp.
Sedan år 2000 är modellen försedd med Rolex
eget urverk, och produktionen är numera av sådan skala att ingen behöver vänta.
Samlarnas favoritreferens: Den mest eftertraktade Daytonan går under smeknamnet
Paul Newman, en flytande term som försvåras av att Paul Newman själv ägde mer än
en tidig Daytona. De aktuella referenserna är
alla fyrsiffriga och producerade mellan 1961
och 1987.
Historia: Omegas kronografklassiker Speedmaster såg dagens ljus 1957, då tänkt som
ett sätt för tillverkaren att ansluta sig till
rådande motorsportstrender. Det var dock
inte racingförare, utan astronauter, som
gjorde modellens lycka, detta efter att NASA
testat marknadens då ledande kronografer i
syfte att utrusta sin rymdpersonal med en
pålitlig klocka som komplement till fast utrust-
ning. Efter en sägenomspunnen testcykel full
av allsköns misshandel var Omega Speedmaster den enda som tickade med korrekt
tid, och blev den första klockan på månen då
Buzz Aldrin klev ur månlandaren som andra
människa någonsin den 21 juli 1969. Modellen
har producerats med närapå identiskt utseende ända sedan dess, och för den som vill
ta ut svängarna finns ett brett utbud av modeller
där man valt att leka med estetiken på diverse
mer eller mindre lyckade sätt.
Samlarnas favoritreferens: 1963 års
105.012 och 145.012 var de referenser som
utsattes för NASA:s berömda tester och som
sedermera bars av Apollo 11:s astronauter. I
modellen därpå, som lanserades 1968 med
referensnummer 145.022, har urverket bytts
från kaliber 361 till kaliber 861.
Modellen på bilden: Speedmaster ”Dark Side of the Moon” Black Black , ref 311.92.44.51.01.005, i keramik. Pris: 104 000 kr.
E
Modellen på bilden: Cosmograph Daytona, ref 116520-78590, i stål. Pris: 101 600 kr.
80
81
KING – THE FASHION MAGAZINE FOR MEN
We answer the style questions that many have, but which
few dare to ask.
At King we view fashion as a collection of up-to-the-minute
modes of expression. This means that, as well as the latest
clothes trends, we write regularly on topics including the
coolest cars, the latest gadgets, the best films and the
smartest training.
We are targeted at men who live or who would like to live
in big cities and who have a mental age of 20–35, and our
aim is to provide inspiration and information in a masculine
and entertaining way.
Today there are many brands which would like to be
associated with King. Do you represent one of the brands
which need to be strengthened or promoted? This is some­
thing we can help you and your brand with too.
INCIDENTALLY, DID YOU KNOW THAT:
•K
ing’s readers buy the most men’s clothes in Sweden.
•K
ing’s readers are Sweden’s most fashion-conscious men.
• King’s readers are Sweden’s most quality and design
conscious men.
(Source: Orvesto konsument full year 2014
CIRCULATION AND COVERAGE
King has been selected as Magazine of the Year in the
popular press category. The magazine has also been
awarded prizes within other categories, as well as being
frequently mentioned in media contexts; not least for the
unique interview and cover featuring Prince Carl Philip,
as well as for the many other stylish and interesting men
including Axwell and Alexander Skarsgård.
All magazines at www.egmontpublishing.se
• 5 7 000 readers per issue (Source: Orvesto 2015)
•C
irculation: 18 300 (Source: TS Survey 2015)
FORMAT / PRICES / DATES OF ISSUE
1/1-page
208 x 278 mm
+ 5 mm bleed
SEK 57 500
2/1-page
416 x 278 mm
+ 5 mm bleed
SEK 99 700
1/1 Back page
208 x 278 mm
+ 5 mm bleed
SEK 70 000
1/2-page vertical
90 x 244 mm
SEK 35 600
Requested position:
SEK 114 200
1st double page spread
SEK 66 400
3rd cover
Other requested
position + 10%
PUBLICATION SCHEDULE 2016
Issue 2345678910
11
12
1
Publication date
Copy date
21/125/224/321/426/521/621/725/822/920/10
24/11
20/12
15/12
27/124/221/326/420/521/627/724/821/926/10
21/11
TECHNICAL SPECIFICATION
CREATIVE SOLUTIONS
DELIVERY OF ADVERTISING MATERIAL
You might want to do something out of the ordinary to become even more visible. In that case we have lots of creative
solutions. Contact your sales representative to find out more.
Information is also available at www.egmontpublishing.se
PRODUCTION OF ADVERTISEMENTS
We can assist with production of simple advertisements.
Advertising material that we receive for production can be
sent in the following file formats: PDF, EPS, TIFF, JPG.
All picture material should be 300 dpi for the best possible
quality.
Price: 245 SEK per every started period of 15 minutes.
The final cost for production of advertisements will be
specified on your Advertising invoice.
Delivery address: trafficannons@egmont.se
Name the material: format/customer/product/Magazine/
year/issue
E.g. 11_customer_product_KIN1603
Address:
Egmont Publishing
Annonshantering
169 91 Solna
CANCELLATION RULES
For cancellation later than 14 days before the copy date
given in the price list, a booking fee of 50% of the value
of the space booked will be charged. If cancellation takes
place later than one week before the copy date, we reserve
the right to invoice the agreed advertising rate.
MATERIAL GUIDE
Material ready for printing
All prepared advertising material
that is sent in to the magazine
must be ready and checked
for printing. To be supplied in
PDF format.
ICC-profiles for print can be downloaded at
www.egmontpublishing.se
CONTACTS
To book advertising:
sales department,
switchboard: +46 (0)8-692 01 00
www.egmontpublishing.se
5 mm bleed
Advertising material should be
submitted as a PDF ready for
printing with a 5 mm bleed.
We do not accept open
documents.
300 dpi
All pictures in the advertisement
must have a minimum resolution
of 300 dpi.
CMYK
All pictures must be defined in
CMYK. Spot colours (PANTONE)
are to be converted to CMYK.
Note that important information should not be placed over the spine as the
magazine is glue bound. If this has to be the case, the text should be spaced
out a few extra mm over the spine.
QUESTIONS CONCERNING ADVERTISING MATERIAL:
trafficannons@egmont.se
switchboard: +46 (0)8-692 01 00 Annonshantering
PRICELIST
WEB 2016
www.kingmagazine.se
K I N G / 12 / d e c e m b e r / 2O 14 / m O d e mAG A S I N e T F Ö r mÄ N
BILAR KLOCKOR
Stil
TRänIng MusIK PRyLAR TIPs MAT DRyCK FILM ResOR
mOdemAGASINeT FÖr mÄN
Nr 12 december 2O14 prIS 69:90 Kr
www.omegawatches.com
TRänIng MusIK PRyLAR TIPs MAT DRyCK FILM ResOR
mOdemAGASINeT FÖr mÄN
OF SWedeN
åreTS bÄSTA
rOberT
julKlAppSlISTA
dOWNey
jr.
redAKTIONeNS
THE DARK SIDE OF THE MOON
FAvOrITer
hOllyWOOdS
bÄST beTAlde
SKådIS SKITer
I peNGArNA.
Stil
TRänIng MusIK PRyLAR TIPs MAT DRyCK FILM ResOR
mOdemAGASINeT FÖr mÄN
Nr 12 december 2O14 prIS 69:90 Kr
OF SWede N
rOberT
dOWNey
jr.
hOllyWOOdS
bÄST beTAlde
SKådIS SKITer
I peNGArNA.
deN ulTImATA
AcceSSOAreN
KING hÄlSAr på
hOS FeNder
redAKTIONeNS
FAvOrITer
TIDSAM 4079-12
SEK 69,90 NOK 74 EUR 9,90
TIDSAM
4079-12
12
huNdrA
pOÄNG mOde
åreTS
En
nyhetbÄSTA
för dig som älskar kläder.
julKlAppSlISTA
redAKTIONeNS
FAvOrITer
huNdrA
pOÄNG mOde
KlArAr du KINGS
STOrA julpySSel?
7 388407 906990
KlArAr du KINGS
STOrA julpySSel?
TIDSAM 4079-12
SEK 69,90 NOK 74 EUR 9,90
TIDSAM
4079-12
12
BILAR KLOCKOR
En nyhet för dig som älskar kläder.
åreTS bÄSTA
julKlAppSlISTA
ulTImATA
The Apollo 8 astronauts were the first people to deN
see the
dark side of the moon
AcceSSOAreN
with their own eyes. The black ceramic [ZrO2] Co-Axial
Speedmaster
salutes
KING hÄlSAr
på
FeNderhad ever been and
the pioneering spirit that took them to a place hOS
no human
it pays homage to the Speedmaster Professional chronographs worn by every
THE DARK SIDE OF THE MOON
The Apollo 8 astronauts were the first people to see the dark side of the moon
Apollo astronaut. OMEGA is a proud partner in mankind’s greatest dreams.
with their own eyes. The black ceramic [ZrO ] Co-Axial Speedmaster salutes
2
the pioneering spirit that took them to a place no human had ever been and
it pays homage to the Speedmaster Professional chronographs worn by every
Apollo astronaut. OMEGA is a proud partner in mankind’s greatest dreams.
14_se_KNG_12_001-004_Tryck.indd 1
rÄTT
WebbeTIKeTT
Så beTer du dIG
på NÄTeT
Drottninggatan 32, Stockholm
Telefon: +46 8 20 26 00
14_se_KNG_12_001-004_Tryck.indd 1
TIDSAM 4079-12
SEK 69,90 NOK 74 EUR 9,90
TIDSAM
4079-12
12
7 388407 906990
huNdrA
pOÄNG mOde
14-2894tg-SIEM_iSENS_GateeFold__KING.indd 1
W W W. K I N G mAG A Z I N e. S e
Drottninggatan 32, Stockholm
Telefon: +46 8 20 26 00
W W W. K I N G m AG A Z I N e. S e
KING hÄlSAr på
hOS FeNder
Stil
Nr 12 december 2O14 prIS 69:90 Kr
»AT T K N u l l A G å r F O r T, AT T Ä l S K A TA r T I d . «
deN ulTImATA
AcceSSOAreN
BILAR KLOCKOR
»AT T K N u llA Går F OrT, AT T ÄlS KA TAr T I d. «
hOllyWOOdS
bÄST beTAlde
SKådIS SKITer
I peNGArNA.
K I N G / 1 2 / d e c e m b e r / 2 O 1 4 / m O d e mAG A S I N eT F Ö r m Ä N
» ATT K N u l l A Gå r F O r T, ATT Ä lS K A TA r T I d . «
rOberT
dOWNey
jr.
K I N G / 12 / d e ce m b e r / 2O14 / m Od e m AGAS I N eT F Ör mÄN
OF SWe deN
www.omegawatches.com
www.omegawatches.com
The fashion magazine for men – online.
rÄTT
WebbeTIKeTT
06/11/14 09:46
2014-10-20
09:49
KlArAr du KINGS
STOrA julpySSel?
Så beTer du dIG
på NÄTeT
14-2894tg-SIEM_iSENS_GateeFold__KING.indd 1
7 388407 906990
FASHION ONLINE
rÄTT
WebbeTIKeTT
King
paper mag-
VISITORS
The visitors comprise city-oriented men aged 20–35, that
identifies with King and are regular and loyal.
We also give you the best men’s fashion blogs, the latest digital accessories, new perfumes, interior design inspiration,
training advice, the hottest cars, music and movies.
Kingmagazine.se is an excellent forum if you want to
exclusively build your brand and simultaneously engage
potential customers.
WW W. K I N G mAG A Z I N e. S e
Kingmagazine.se is an extension of the
Så beTer du dIG
NÄTeT
azine and provides daily news reports from thepåfashion
world, supplemented with style tips, indispensable guides,
a globally unique brand gallery and a department with
icons who inspire us the most.
We answer the style questions that many have, but which
few dare to ask. We provide inspiration and information
in an entertaining and masculine way.
All magazines at www.egmontpublishing.se
The visitors are quick to catch on to new trends and are
experienced internet shoppers.
14-2894tg-SIEM_iSENS_GateeFold__KING.indd 1
06/11/14 09:46
2014-10-20
09:49
FORMATS & PRICES KING 2016
BANNER PACKAGES
SMALL
MEDIUM
LARGE
CPM 200 SEK
CPM 250 SEK
CPM 300 SEK
Panorama
980 x 240
980 x 300
980 x 360
Mobile
320 x 240
320 x 320
320 x 480
Newsletter
600 x 150
600 x 300
600 x 450
Stand-alone formats and prices
Newsletter
600 X 300
1 SEK/each
Panorama
Mobile
980 x 240
320 x 240
Price
CPM 250 SEK
CPM 250 SEK
Price
CPM 300 SEK
CPM 300 SEK
980 x 300
320 x 320
980 x 360
320 x 480
Price
CPM 350 SEK
CPM 350 SEK
Number of recipients: 23 000
Wallpaper
Wallpaper
Creative formats
Add one of our creative formats for extra impact.
Contact your sales contact for more information.
Takeover
Special formats
CPM 350 SEK
Format
650 x 650
CPM 400 SEK
TECHNICAL SPECIFICATIONS
ADVERTISING MATERIAL
DELIVERY OF AD MATERIAL
Ad material should be sent according to the technical
specifications as given. See quick guide.
Ad material should be sent to:
Email address: webbannons@egmont.se
Physical address: Egmont Publishing,
Annonshantering webb, 169 91 Solna
ADVERTISMENT PRODUCTION
We can help with ad production of flash adverts. Contact
your salesperson for prices. Ad material we receive for
production can be sent in the following formats: EPS,
TIFF, JPG. Photo material should be at least 72 dpi for
best quality.
RULES FOR CANCELLATION:
Cancellations later than 14 days before the material day
(as given in the price list) will be charged a fee of 50% of
the ad space value. Cancellations later than one week before
material day will be charged the full amount.
MATERIAL GUIDE
65 KB
Flash banner
The material should be delivered as Flash, gif or jpg.
Max. size 65kb.
Please include the link (URL) the material should be linked to.
Other delivery is according to agreement. Material
should be delivered a minimum of three working
days before the campaign start date for testing
purposes. If adjustments must be made by Egmont
Publishing the material should be sent sooner.
For more information see material specifications
at www.egmontpublishing.se
CONTACTS
QUESTIONS CONCERNING ADVERTISING MATERIAL:
To book advertising:
sales department, switchboard: +46 (0)8-692 01 00
www.egmontpublishing.se
webbannons@egmont.se
switchboard: +46 (0)8-692 01 00
Annonshantering webb