what is Plaza Interiör? - PLAZA Publishing Group

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one of sweden’s biggest
and most popular interior
design magazines
welcome to Plaza Interiör, one of Sweden’s biggest interior design
magazines. Our sales and subscription curves have constantly pointed
upwards over the past few years. Our success is due to constant expansion
and development of Plaza Interiör.
The magazine content is diverse and consists of information,
interesting ideas and inspiring reading, all nicely packaged. There is
plenty of purchase inspiration for all, and we supply our readers with
the right content-mix through our daily conversations. We know what
they want!
One novelty is that we freqently cover lighting themes and how you light up
your own home, a trend that has developed explosively. We also offer
shopping guides from some of Sweden’s amazing towns and cities. This
allows us to show the magazine´s broad spectrum in style, pricing
and geography.
I am proud and grateful for the privilege of working for Plaza Interiör and
all its enthusiastic and committed readers and advertisers.
I look forward to our fruitful collaboration
SONJA BJÖRK EBERT
Chief Editor
Plaza Interiör
www.plazainterior.se
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What is Plaza Interiör?
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Advertise in Plaza Interiör and reach
160,000 consumers. The readers have
a higher than average income and they
care about how they live, and how they
spend their money.
6.07
13.5
❉ A modern and trendy interior design magazine with plenty of purchase inspiration.
❉ Sweden’s most lighting-conscious magazine filled with
lighting solutions, shopping guides and elegant kitchens and
bathrooms.
❉ A picture-packed magazine showing homes from Luleå in
the North to Ystad in the South and interior designs that
span from basic to more exclusive.
Plaza Interiör is issued 12 times a year.
Singel copies are distributed via Tidsam.
Plaza Interiör has 160,000 readers on average per issue.
Edition 39,900 copies per issue.
The printed edition is 60,000 copies per issue.
Circulation increase 2002–2007: +80 % (Orv 02:01-07:01).
Single copies: 34.50 SEK.
Subscription price: 414 SEK/12 issues.
Chief Editor Sonja Björk Ebert.
The magazine is read all over Sweden, but mainly in medium to
large cities.
Words that readers use to describe the magazine are:
inspiring, relaxing, modern, comprehensive in content, trendsetting
(QRS 2006).
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The readers devote on average 41
minutes on each issue. They open
Plaza Interiör on average 3.2 times per
issue reading 81 % of the content.
Target group
Plaza Interiör is read by both men and women. The typical reader is
between 35-40 years old and is a home owner. Roughly 70 % of the
readers are women. The majority have families with young children.
The reader’s family income and educational level is much higher
than in Sweden in general. Their average income is 512,000 Swedish
Kronor which puts them in the upper income bracket.
Plaza Interiörs readers are very interested in interior design.
They spend 918 million Swedish Kronor annually on design products
and spend 249 million Swedish Kronor on textiles. Plaza Interiör´s
readers care about their homes, how they live and what they
consume. They are fashion conscious and take good care of their
appearance and their homes. Our readers take pride in keeping
themselves updated on the latest trends.
Plaza interiörs readers often renovate their homes and they
spend 837 million Swedish Kronor on building materials annually.
Plaza Interiör is one of Sweden’s most popular interior design
magazines. Our readers say: ”I know that I can trust it, and I always get
new ideas and learn something new after reading an issue.” And the
readers continue: ”The ads and the articles always inspire and often
make me surf the Internet to learn even more. – And it’s fun to discuss
what you’ve just read with others…”
Furthermore I feel that the magazine gives you a happy feeling and it
makes you look forward to reading it.
Plaza Interiörs readers are in general very positive towards
adverts and see them as a natural part of the magazine content.
(Orvesto Konsument 2006:2)
release plan and themes for 2009
THEMES guideS DELIVERY DATESIN SHOPS
Nr 1-09 BATHROOMS Bookshelves
Home techology
28/11
28/12
Nr 2-09 LIGHTING Bedguide
Flooring
16/12
27/1
Nr 3-09 BEDROOMS Extractor fans
Colour/paint and cookers
13/1
24/2
Nr 4-09 KITCHENS Barbecue guide
Swimming pools
17/2
24/3
Nr 5-09 GARDEN ROOMS
Rugs/carpets
17/3
28/4
Nr 6-09 FOOD & TABLE DRESSINGS Shower guide Gardens
21/4
26/5
Nr 7-09 SUMMER HOUSES
White goods
Colour/paint outdoors and indoors
19/5
23/6
Nr 8-09HALLS & STAIRCASESSofa guide
Wallpaper
16/6
28/7
Nr 9-09 BATHROOMSStove & fireplace Lighting
guide
3/7
25/8
Nr 10-09 KITCHENSMixer tap guide Bedrooms
15/8
29/9
Nr 11-09SPECIAL HOUSE ISSUEDoor guide
Childrens´ room
20/9
27/10
Nr 12-09 BATHROOMSLamp & light Festive table dressings/curtains
guide
20/10
24/11
Nr 1-10 20/11
23/12
Nr 2-10 20/12
29/1
Garden furniture guide
Sales department: Sales manager Ulla Bergman ulla@plazainterior.se
Plaza Publishing Group AB, Lindhagensgatan 98, Box 302 10, 112 51 Stockholm. Tel: 08-50 11 88 00 Fax: 08-50 11 88 01
advertising 2009
prices and formats
SPREAD
FULL PAGE
BACK PAGE
Format: 450x290 mm*
Type area: 428x256 mm
Format: 225x290 mm*
Type area: 200x256 mm
Format: 225x275 mm*
Price: 66,500 sek
Price: 39,500 sek
Price: 58,500 sek
*Add
5 mm cutting area for bleeding format.
Insert, special placement (smallest format full page) add 10 %.
advertising service
Price: 28,500 sek
Technical information
plaza publishing group ab
Lindhagensgatan 98 • Box 302 10
104 25 Stockholm • Phone: 08-501 188 00 Fax: 08-501 188 01
Maximum screen density
delivery dates
Supplements: Call our sales department.
Advertisments: Call our sales department.
SALES DEPARTMENT
Ulla Bergman, ulla@plazainterior.se
Karin Bissler, karin@plazainterior.se
HALF PAGE
Horizontal:
Format: 225x140 mm*
Type area: 200x127 mm
Vertical:
Format: stå 110x290 mm*
Type area: 100x256 mm
Printing process
Offset
150lpi
Binding
Glue bindning
Colours
Europe scale
Material
Digital
Insert paper
80g Nova Press
Cover paper
200g Galleri Art
ICC-profile
Euroscale coated v2
Printed circulation
60,000 copies
Distribution
ADVERTISING MATERIAL
Digital. Sent according to Plaza Publishing’s material
specification, which is attached with the order confirmation.
Number of readers
Tidsam
Orvesto, TS-ctrolled issue
other information
Complaints
Complaints about inserted adverts must be made within 7
days of the publication date. Regarding invoices, the
complaint should be made within 14 days of the invoice date.
The magazine is not responsible for mistakes caused by
deficient material. In case of adverts being delayed no right
to compensation is given.
Prices
All prices include advertising tax, but do not include Swedish
VAT.
Annulment
Only in writing to the company at least three months before
the publication date.
Other regulations
The magazine reserves the right to refuse non-desirable adverts.
contact information
Chief editor
Sonja Björk Ebert, sonja@plazainterior.se
Sales manager
Ulla Bergman, ulla@plazainterior.se
Traffic
Ralf Lukovic, ralf@plazapublishing.se