PRICELIST

PRICELIST
PRINT 2016
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usvagn
Störst på r 7 ● juli 2015
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Husvagn & Camping is Sweden’s best advertising channel for selling
recreational vehicles and camping trailers, both new and used.
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DKR
● 79:90
, 7:90 €
79:90 NOK
TIDSAM
7
4069-0
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406
7 388
907 998
HUSVAGN & CAMPING IS THE BEST IN SWEDEN AT REACHING
THOSE WHO WANT TO PURCHASE A RECREATIONAL VEHICLE
A one-year booking (12 issues) in Husvagn & Camping
provides the opportunity to reach this large portion of the
Swedish target audience.
PLANNING TO BUY NEW: (NEW OR MAX 2 YEARS OLD)
Via Husvagn & Camping you will reach 23,2% of all Swedish
people who plan to purchase a new camping trailer.*
Via Husvagn & Camping you will reach 24% of all Swedish
people who plan to purchase a new recreational vehicle.*
PLANNING TO BUY USED: (OLDER THAN 2 YEARS)
Via Husvagn & Camping you will reach 16,1% of all Swedish
people who plan to purchase a used camping trailer.*
Via Husvagn & Camping you will reach 17,6% of all Swedish
people who plan to purchase a used recreational vehicle.*
*Source: Orvesto konsument 2014. Some or most will likely
purchase within 2 years.
HUSVAGN & CAMPING HAS:
118.000 readers per issue
Source: Orvesto consumer full year 2015
An average of 14.400 magazines sold per issue
Source: TS survey 2015
All magazines at www.egmontpublishing.se
BIGGEST WITHIN MOBILE LEISURE
Since its launch in 1976 Husvagn & Camping has been
the favourite magazine for Sweden’s over 300,000 caravan
and motorhome families. One fact that more and more
advertisers have alsodiscovered. Our advertising rates and
large reach make your advertising campaign extremely cost
effective. Very financially strong readers between 40 and
69 years who you can reach at lowest contact cost due to
our attractive advertising rates. We welcome you in 2016 –
when you want to achieve long term and lasting results.
SPECIAL EDITIONS
CAMPINGCATALOGUE 2016
The catalogue is a compilation about independent camping
sites in Sweden. In the catalogue you can also find lists of
parking spaces and rest areas. The catalogue has sales of around 21.000 copies.
The catalogue has become a concept in
Sweden, and it has been very much in
campingplatser
demand during the past year.
253
www.campingkatalogen.se
››
Torekov
t Camp
och Firs
Havsbad
koll: Ava .se
1976
an
sed
Camping
ng
id
79:90
ampi
mobil frit
FC FRISTÅENDE CAMPINGPLATSER I SVERIGE 2014
512
Pris: 79:90 inkl. moms 89:90 Nok
Sverig
es
STÖRST
campin A
katalogg-
ställplatser
291
rastplatser
Pris: 79:90 inkl.moms 89:90 Nok
TIDSAM 4573-01
Tävla
och
vinn!
01
7 388457 307990
Rösta fram Årets Camping
FORMAT / PRICES / PUBLICATION DATES
Classified pages
c
b
a
1/1 208x278 mm
+5 mm bleed
SEK 18 200
1/1 4th cover
SEK 21700
1/1 3rd cover
SEK 20 200
2/1 416x278 mm +5 mm bleed
SEK 28 200
2/1 1st spread
SEK 36 720
1/2-sida horizontal
183x120 mm
SEK 11900
1/2-sida vertical
87x244 mm
SEK 11 900
a. 1/2-page
185x120 mm
SEK 10 300
b. 1/2-page
87x244 mm
SEK 10 300
b
a
a. 1/4-page
185x58 mm, SEK 6 400
b. 1/4-page
87x120 mm, SEK 6 400
c. 1/4-page
43x244 mm, SEK 6 400
a
b
a. 1/8-page
185x27 mm
SEK 3 500
b. 1/8-page
87x58 mm
SEK 3 500
Välkommen Campinggäst
1/4-page horizontal 1/4-page vertical
183x58 mm
87x120 mm
SEK 7 300
SEK 7 300
1/4-page portrait
43x244 mm
SEK 7 300
Request for placement of ad +10%
Frequency Discount
3–5 adverts 15%
6–8 adverts 20%
9–11 adverts 25%
12 > adverts 30%
1/8-page horizontal
183x27 mm
SEK 4 100
1/6-page
87x79 mm
SEK 2 900
1/12-page
87x38 mm
SEK 1 900
1/8-page portrait
87x58 mm
SEK 4 100
Volume Discount The announcement of:
100 000:– 4%
200 000:– 5%
300 000:– 6 %
400 000:– 7%
500 000:– 8 %
Prices for these ads concerns only special ads in the ad title
Välkommen Campinggäst. You can also buy more special
ads and make a bigger ad.
PUBLICATION SCHEDULE 2016
Issue 2345678910
11
12
1 2017
Publication date
Copy date
26/125/222/319/417/516/621/725/820/918/10
15/11
20/12
28/12
1/2 25/222/320/420/527/61/8 25/822/920/10
24/11
To subscribers 11/3 Copy date 18/2
Husvagn & Camping Campingkatalogen
TECHNICAL SPECIFICATION
CREATIVE SOLUTIONS
DELIVERY OF ADVERTISING MATERIAL
You might want to do something out of the ordinary to become even more visible. In that case we have lots of creative
solutions. Contact your sales representative to find out more.
Information is also available at www.egmontpublishing.se
PRODUCTION OF ADVERTISEMENTS
We can assist with production of simple advertisements.
Advertising material that we receive for production can be
sent in the following file formats: PDF, EPS, TIFF, JPG.
All picture material should be 300 dpi for the best possible
quality.
Price: 245 SEK per every started period of 15 minutes.
The final cost for production of advertisements will be
specified on your Advertising invoice.
Delivery address: trafficannons@egmont.se
Name the material: format/customer/product/Magazine/
year/issue
E.g. 11_customer_product_HC1603
Address:
Egmont Publishing
Annonshantering
169 91 Solna
CANCELLATION RULES
For cancellation later than 14 days before the copy date
given in the price list, a booking fee of 50% of the value
of the space booked will be charged. If cancellation takes
place later than one week before the copy date, we reserve
the right to invoice the agreed advertising rate.
MATERIAL GUIDE
Material ready for printing
All prepared advertising material
that is sent in to the magazine
must be ready and checked
for printing. To be supplied in
PDF format.
ICC-profiles for print can be downloaded at
www.egmontpublishing.se
CONTACTS
To book advertising:
sales department,
switchboard: +46 (0)8-692 01 00
www.egmontpublishing.se
5 mm bleed
Advertising material should be
submitted as a PDF ready for
printing with a 5 mm bleed.
300 dpi
All pictures in the advertisement
must have a minimum resolution
of 300 dpi.
We do not accept open
documents.
QUESTIONS CONCERNING ADVERTISING MATERIAL:
trafficannons@egmont.se
switchboard: +46 (0)8-692 01 00 Annonshantering
CMYK
All pictures must be defined in
CMYK. Spot colours (PANTONE)
are to be converted to CMYK.
PRICELIST
WEB 2016
Allt om Husvagn & Camping is Sweden’s largest and
most visited site for people who enjoy mobile leisure.
REACH NEW TARGET GROUPS ONLINE
www.husvagnochcamping.se is Sweden’s largest and most
visited website within mobile leisure.
The new, redesigned site is continuing to grow and is
constantly being further developed. Our website gives you
access to a large proportion of the people who have recently
begun to consider buying a caravan or motorhome. For
many visitors the site is their gateway to a mobile life and
they are our future readers.
We report our visitor figures openly as per industry standard.
(You will find the statistics at www.kiaindex.net.) Search
under ”husvagn och camping”.
All magazines at www.egmontpublishing.se
FORMATS & PRICES HUSVAGN & CAMPING 2016
BANNER PACKAGES
SMALL
MEDIUM
LARGE
CPM 160 SEK
CPM 200 SEK
CPM 240 SEK
Panorama
980 x 240
980 x 300
980 x 360
Mobile
320 x 240
320 x 320
320 x 480
Newsletter
600 x 150
600 x 300
600 x 450
Stand-alone formats and prices
Newsletter
600 X 300
1 SEK/each
Panorama 980 x 240
320 x 240
Mobile
Creative formats
Price
CPM 200 SEK
CPM 200 SEK
980 x 300
320 x 320
Price
CPM 250 SEK
CPM 250 SEK
Price
CPM 300 SEK
CPM 300 SEK
980 x 360
320 x 480
Wallpaper
Wallpaper
Special formats
CPM 300 SEK
Add one of our creative formats for extra impact.
Contact your sales contact for more information.
Takeover
Format
650 x 650
CPM 350 SEK
TECHNICAL SPECIFICATIONS
ADVERTISING MATERIAL
DELIVERY OF AD MATERIAL
Ad material should be sent according to the technical
specifications as given. See quick guide.
Ad material should be sent to:
Email address: webbannons@egmont.se
Physical address: Egmont Publishing,
Annonshantering webb, 169 91 Solna
ADVERTISMENT PRODUCTION
We can help with ad production of flash adverts. Contact
your salesperson for prices. Ad material we receive for
production can be sent in the following formats: EPS,
TIFF, JPG. Photo material should be at least 72 dpi for
best quality.
RULES FOR CANCELLATION:
Cancellations later than 14 days before the material day
(as given in the price list) will be charged a fee of 50% of
the ad space value. Cancellations later than one week before
material day will be charged the full amount.
MATERIAL GUIDE
65 KB
Flash banner
The material should be delivered as Flash, gif or jpg.
Max. size 65kb.
Please include the link (URL) the material should be linked to.
Other delivery is according to agreement. Material
should be delivered a minimum of three working
days before the campaign start date for testing
purposes. If adjustments must be made by Egmont
Publishing the material should be sent sooner.
For more information see material specifications
at www.egmontpublishing.se
CONTACTS
QUESTIONS CONCERNING ADVERTISING MATERIAL:
To book advertising:
sales department, switchboard: +46 (0)8-692 01 00
www.egmontpublishing.se
webbannons@egmont.se
switchboard: +46 (0)8-692 01 00
Annonshantering webb