magazine rates and specs 2016

VECKANS AFFÄRER
Veckans Affärer is the first choice for business: We reach
nearly 300 000 skilled and affluent decision makers in the
Swedish business community via our magazine, web/mobile and
newsletters. With Veckans Affärer, our readers receive the new
knowledge, new ideas and new opportunities that they require
to make smarter and more profitable business. Veckans Affärer
is for the new economy and the nation’s youngest business
magazine with an average age of 46 years. Business sector
innovators rely on Veckans Affärer to keep up to date on what is
happening globally - today and in the future.
OUR READERS
75 % is an officer, director or the senior leadership team
33 % earn over 500,000 Swedish kronor a year
9 % earn over 1 million a year
71 % are male
The average age is 46
79 % work in the private sector
66 % are college educated
Source: Orvesto Näringsliv 2014
REACH & CIRCULATION
MAGAZINE
Orvesto Näringsliv 2014
Orvesto Konsument 2014:1
TS-circulation 2013*
DIGITAL
Unique visitors, week 45 2014 PVs, week 45 2014
Newsletter subscribers VA Case an exclusive newsletter
35 000
64 000
16 500
132 000
527 000
54 000
10 000
Source: KIA-index 2014
* Prior bilageplanering, ask your sales representative for the current edition.
2016-01-14
BUSINESS MAGAZINE FOR THE NEW ECONOMY
NEW IDEAS
What new ideas are changing the way of doing business?
What new values affect the way companies operate?
Where is your business opportunities in a rapidly changing world? Veckans Affärer find trends that will help
readers make better decisions.
NEW BUSINESS
Veckans Affärer identifies, describes and examines the
changes that create new business opportunities - so our
readers know what is about to happen before it happened.
What are the business strategies they are going to copy or
avoid? How is their industry of technology development and
increased globalization?
NEW PEOPLE
Who are the leaders who dare to break new ground
and how they run their business? How do they
navigate through the changes and how they meet
the challenges? With Veckans Affärer, you will meet
new thinking are that sets the agenda for tomorrow’s
business. We portray the business leaders, entrepreneurs, scientists and politicians are showing the way
to new business.
2016-01-14
MAGAZINE RATES AND SPECS 2016
TEXT
MATERIALS
Advertising and inserts, classified and supplement
Material required: Digital material as a high resolution PDF, with images
and fonts included.
Trim size: 205 x 275 mm
Bleed: +5 mm bleed on each side
Fourth cover: 205 x 250 mm
Resolution: 300 ppi
Colour variations: Black + 1–3 colours
Colours: Euroscale (CMYK)
Printing: Offset
Binding: Glued
Jonas Pettersson, +46(0)73 558 65 57
jonas.pettersson@va.se
Henric Holgersson, +46(0)72 230 85 17
henric.holgersson@va.se
Spread
410 x 275 mm
SEK 69 900
Full page
205 x 275 mm
SEK 41 700
MATERIAL SUBMISSION
Delivery via website: annonsmaterial@va.se
Ad service: +46(0)8 409 320 30
Supplement, technical questions:
Ad service: +46(0)8 409 320 30
Half page
vertical
98 x 275 mm
SEK 28 600
Half page
horizontal
205 x 135 mm
SEK 28 600
4th Cover: 2nd or 3:d Cover
1:st Spread 1/4 horizontal
205 x 67 mm
SEK 17 900
205 x 250 205 x 275
410 x 275
SEK 52 100
SEK 47 900
SEK 87 400
CLASSIFIED
1/4 2-column
92 x 58 mm
SEK 2 500
1/2 2-column
92 x 122 mm
SEK 5 000
1/2
horizontal
190 x 122 mm
SEK 10 000
1/4
horizontal
190 x 58 mm
SEK 5 000
3/4 2-column
92 x 186 mm
SEK 7 400
1/2 vertical
92 x 250 mm
SEK 10 000
2016-01-14
SCHEDULE FOR MAGAZINE
PUBLICATION SCHEDULE 2016
PUBLICATION SCHEDULE FOR MAGAZINE
ISSUE
WEEK
16055
16077
161010
161313
161515
161717
161919
162222
162525
163535
163737
163939
164141
164343
164545
164747
164949
RELEASE DATE
BOOK CLOSING DATE
MATERIAL CLOSING DATE
2016-02-04
2016-02-18
2016-03-10
2016-03-31
2016-04-14
2016-04-28
2016-05-12
2016-06-02
2016-06-22
2016-09-01
2016-09-15
2016-09-29
2016-10-13
2016-10-27
2016-11-10
2016-11-24
2016-12-08
2016-01-14
2016-01-28
2016-02-18
2016-03-10
2016-03-22
2016-04-07
2016-04-21
2016-05-12
2016-06-02
2016-08-11
2016-08-25
2016-09-08
2016-09-22
2016-10-06
2016-10-20
2016-11-03
2016-11-17
2016-01-21
2016-02-04
2016-02-25
2016-03-17
2016-03-31
2016-04-14
2016-04-28
2016-05-19
2016-06-09
2016-08-18
2016-09-01
2016-09-15
2016-09-29
2016-10-13
2016-10-27
2016-11-10
2016-11-24
VA CASE AN EXCLUSIVE NEWSLETTER
PUBLICATION SCHEDULE FOR VA CASE
1601-31-3
16044
16066
16088
16099
161111
161212
161414
161616
161818
162020
162121
162323
162424
162626
162727
163232
163333
163434
163636
163838
164040
164242
164444
164646
164848
165050
2016-01-21
2016-01-28
2016-02-11
2016-02-25
2016-03-03
2016-03-17
2016-03-24
2016-04-07
2016-04-21
2016-05-04
2016-05-19
2016-05-26
2016-06-09
2016-06-16
2016-06-30
2016-07-07
2016-08-11
2016-08-18
2016-08-25
2016-09-08
2016-09-22
2016-10-06
2016-10-20
2016-11-03
2016-11-17
2016-12-01
2016-12-15
2016-01-18
2016-01-25
2016-02-08
2016-02-22
2016-02-29
2016-03-14
2016-03-21
2016-04-04
2016-04-18
2016-05-02
2016-05-16
2016-05-23
2016-06-07
2016-06-13
2016-06-27
2016-07-04
2016-08-08
2016-08-15
2016-08-22
2016-09-05
2016-09-19
2016-10-03
2016-10-17
2016-10-31
2016-11-14
2016-11-28
2016-12-12
2016-01-14
WEB RATES: VA.SE
The only thing we know about tomorrow’s business is that they
change. Veckans Affärer describes, examines and maps the changes
that affect the way companies operate. We portray the people
who lead the way, describe the trends that challenge the prevailing
business models and capture the ideas and topics that upsets and
concerns. Veckans Affärer is the obvious first choice for business
decision makers. Every other week in the magazine or VA Case an
exclusive newsletter, every day on the site, and every time in our
seminars.
PANORAMA
FORMAT & PRICES 2016
Format Panorama Rectangle 1 Rectangle 2
Widescreen 1 Widescreen 2
Top panorama
Rectangle
Bottom panorama
Web
1100 x 210 px 500 x 240 px 500 x 500 px 250 x 400 px 250 x 600 px Price
320 cpm
250 cpm
320 cpm
150 cpm
200 cpm
RECTANGLE
WIDESCREEN
MobilePrice
600 x 300 px
320 cpm
600 x 240 px
250 cpm
600 x 240 px
250 cpm
cpm = cost per mille (cost per thousand page views in SEK)
IMPORTANT! For ads to appear on both the site and the
mobile phone, you have to supply material for both
desktop and mobile as www.va.se is responsive.
CONTACT
Advertising and inserts, VA.se
Jonas Pettersson, +46(0)73 558 65 57
jonas.pettersson@va.se
Henric Holgersson, +46(0)72 230 85 17
henric.holgersson@va.se
Alcohol related advertising
Peter Edvall, +46(0)70 791 07 85
peter@businessfactory.se
Anders Gimner, +46(0)70 865 36 03
anders@businessfactory.se
2016-01-14
WEB RATES AND SPECS
FORMAT
Format Panorama Rectangle 1 Rectangle 2
Widescreen 1 Widescreen 2
Top panorama
Rectangle
Bottom panorama
DELIVERY
Web
1100 x 210 px 500 x 240 px 500 x 500 px 250 x 400 px 250 x 600 px All materials must be sent to Veckans Affärer no later than
3 days before the start of the campaign, unless otherwise
agreed. Send material to digitalannons@bbm.bonnier.se,
type VA, advertisers, promotional programs, and the current
week of the campaign in the subject field.
Mobile
600 x 300 px
600 x 240 px
600 x 240 px
The ads will work in all current versions of the browsers
listed below, which are tested and
ensured by ad producer:
IMPORTANT! For ads to appear on both the site and the mobile
phone, you have to supply material for both desktop and
mobile as www.va.se is responsive.
Maximum Size: 100 kB
Important! The maximum size refers to the total size downloaded to the visitor’s computer.
File formats: GIF, animated GIF, JPG, HTML, SWF and JavaScript
BROWSERS
•
•
•
•
•
Internet Explorer
Mozilla Firefox
Safari (SWF append backup)
Opera
Google Chrome
CONTACT
digitalannons@bbm.bonnier.se
TERMS
• All ads must adhere to our stated size, measurements and
delivered on time.
• The advertisement producer is responsible for the
material’s functionality and design.
• The material may not be designed in such a way that the
ad can be mistaken for editorial content.
FLASH
Version: Create and save SWF file for as low flash version as
possible to get as much range as possible. (If the ad is saved
for the last version, it will not seen by visitors who have
earlier versions of Flash Player).
THIRD PARTY SCRIPT
We accept JavaScript. We seek to measure clicks on ads
delivered via third party. If possible, please implement the
following click macro: klickmacrot http: {% c%} and timestamp is replaced with {% r%}
Fallback: Attach a fallback ad in GIF / JPG for those visitors
who do not have Flash Player or lower versions of the player
and to visitors using tablet or mobile phone.
CPU load: Consideration must be given to the CPU load. To
prevent the flash file prolongs the download time / takes too
much CPU power from the user’s computer. Ensure that the
FPS (frames per second) is set to the correct values. Adobe
recommends 15-18 FPS on all flash format.
External file loading: Loading of files heavier than the
specified size limit is only permitted if they are activated
by clicks (if the file does not contain the sound is ok when
charging on-mouse-over with a delay of at least 1 second).
The advertisement must include the stop / pause button.
Audio: Can only be activated when clicked - not mouseover.
Sound must have an on / off button.
For more details contact digitalannons@bbm.bonnier.se
2016-01-14
NEWSLETTER AND VA CASE AN EXCLUSIVE NEWSLETTER
Veckans Affärers newsletter contains the latest stock news and stock
recommendations. In addition, readers peruse the latest in Veckans
Affärers second niche topics - leadership and sustainability. The
newsletter goes out to 54 000 subscribers twice daily.
NEWSLETTER
VA CASE
CASE
VA Case is a digital newsletter distributed to all of Veckans Affärers
subscribers. (10 000 subscribers). It is published every second week,
opposing the publishing of the magazine, detailed information in the
publishing plan.
PRICES PER WEEK 2016
SizePrice
Rectangle 1
500 x 200 px 14 000 kr
Rectangle 2
500 x 300 px 18 000 kr
Small
500 x 100 px 10 000 kr
RECTANGLE 1
RECTANGLE 1
RECTANGLE 2
RECTANGLE 2
SMALL
SMALL
TECHNICAL INFORMATION
Ad formats:
Rectangle 1
Rectangle 2
Small
500 x 200 px
500 x 300 px
500 x 100 px
File formats: GIF (no animated GIF) JPEG and PNG
Size: max 100 kb/banner
Material: All materials must be with VA no later than 3 days
prior to the start of the campaign, unless otherwise agreed.
CONTACT
Advertising and inserts
Jonas Pettersson, +46(0)73 558 65 57
jonas.pettersson@va.se
Henric Holgersson, +46(0)72 230 85 17
henric.holgersson@va.se
Alcohol related advertising
Peter Edvall, +46(0)70 791 07 85
peter@businessfactory.se
Anders Gimner, +46(0)70 865 36 03
anders@businessfactory.se
2016-01-14