The Business Reporter! - the Atascadero Chamber of Commerce

The Business Reporter!
MAY 2014
Plan To Attend... JUNE 6, 2014
4
Friday, June 6th
7:30 am - 11:00 am
Paso Robles Event Center
Premier Sponsor:
KEYNOTE SPEAKER
GUEST SPEAKER
FOUNDING PRINCIPAL
BEACON ECONOMICS
PRESIDENT
CALIFORENSICS
Event Sponsors:
DAN VILFER
CHRIS THORNBERG
Register Today at www.pasorobleschamber.com / 805.238.0506
Event Details:
Hosted By:
T
$65 / PERSON , $600 / TABLE OF EIGHT
CONTINENTAL BREAKFAST & NETWORKING - 7:30 AM
PROGRAM BEGINS AT 8:30 AM
2198 RIVERSIDE AVE. , PASO ROBLES
he Atascadero Chamber of Commerce in Partnership with the Paso Robles Chamber of Commerce will once again co- host the Annual 2014 Central Coast
Economic Mid-Year Update at the Paso Robles Event Center. The program will feature keynote speaker Dr. Chris Thornberg, founding principal with Beacon
Economics. Chris is widely considered to be one of California’s leading economists and an expert in economic forecasting, regional economics, labor markets,
economic policy, and industry and real estate analysis. Between 2008 and 2012 he served as chief economic advisor to the California State Controller’s Office and
was Chair of Controller John Chiang’s Council of Economic Advisors. Dr. Thornberg holds a Ph.D. in Business Economics from The Anderson School at UCLA,
and a B.S. in Business Administration from the State University of New York at Buffalo. The program will include U.S. Economic updates, State of California update,
along with Employment and Real Estate updates. Attendees will include a who’s who from the county business community.
“Cyber Threats—Because It Isn’t Paranoia If They Are Really Out To Get You.”
Special Guest Speaker; Don Vilfer, founder of Califorensics and former FBI Agent in charge of computer crimes and forensics will cover the threats facing business
and governments today, what to do to protect your data and how to respond to a compromise. The presentation promises to frighten and inform and will provide
the background to help attendees better protect their digital assets.
Reenvisioned,
Renewed, and Recommitted!
By Dr. Carolyn McGaughey, N.D.
T
he committee of the North County Young
Professionals recently held an in-house
“retreat” at the Atascadero Chamber of
Commerce to assess and evaluate its mission statement, leadership structure, and outreach efforts in
the community. The take-away conclusions from
this meeting included some of the following:
Thus, NCYP will continue to play a vital role in the
lives of our community members and young business
professionals. Let’s Go Team!
Mark your Calendars For These Two Fun Events:
A mixer for the DOGS… and their networking,
human counterparts, of course, at Heilmann Dog Park
on Thursday, May 8th. June, raise a glass and get your
photo taken at the NCYP Photobooth on Saturday,
June 28th at the 19th Annual Atascadero Lakeside
Wine Festival. You won’t want to miss these fun events
and “like” us for more NCYP happenings in 2014!
MAY
2014
SUNDAY
MONDAY
TUESDAY
WEDNESDAY THURSDAY
1
FRIDAY
2
SATURDAY
3
WIB
4
5
6
7
8
10
NCYP
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
Memorial
Day!
27
28
After
Hours
Mixer
29
Women In Business-1st
After Hours Mixer - 15th
Elegant Evening Business Faire!
Pavilion on the Lake
5:00 pm. - 7pm
SESLOC Federal Credit Union
(See the Brand-New Model S Tesla)
5:30 pm – 7:00 pm
Free Admission- Open To The Public!
9
30
31
MAY 8th, THURSDAY
5:30 - 7:30 pm
Visit: www.atascaderochamber.org or call Chamber at: (805)466.2044
NCYP - 8th
Memorial Day! (Chamber closed) - 26th
Networking Dog Mixer
5:30 - 7:30pm,
Heilmann Dog Park
@AtownChamber
WWW
atascaderochamber.org
/atascaderochamberofcommerce
BUSINESS REPORTER
6904 El Camino Real, Atascadero, CA. 93422
THE NCYP COMMITTEE:
• As NCYP liaison and a member of the Atascadero
Chamber of Commerce Board of Directors, Dr. Ryan
McGaughey, DC, will assume the role of NCYP
Committee Chairman to provide consistent
communication and leadership between NCYP and
the Board.
• Expanding marketing of Educational Events to all
Atascadero Chamber of Commerce members and
interested community members will further create an
environment of inclusion within NCYP and will
allow greater opportunities for education and
networking for the North County Young
Professionals.
PRESORTED
STANDARD
U.S. POSTAGE PAID
Atascadero, CA. 93422
Permit No. 68
Chamber’s Perspective
BOARD OFFICERS 2014
Chairman of the Board
Robert “Grigger” Jones
(Retired Professional)
Chairman -Elect
Kelly Long- Kelly’s Casuals
Chief Financial Officer
Joseph Modica, Jr.
Modica Finacial & Tax, Inc.
BOARD DIRECTORS
Terrie Banish- The Tribune
Helena Berardi- Heritage Oaks Bank
Carol Bezkotstny- Rabobank
Ray Buban- Ray M. Buban, Financial & Tax Service
Kim Croft- Peabody & Plum Realtors Inc.
Eric Gobler- Eric J. Gobler Civil Engineering
Dr. Ryan McGaughey, D.C. ,
McGaughey Chiropractic
John Neil- Atascadero Mutual Water Co.
E.J. Rossi- Atascadero High School
Cory Black- Public Policy Solutions, Inc.
Adam Daner- Daner Law Firm, APLC
Mike Talen- HFG Coastal Insurance
CHAMBER STAFF
Linda Hendy, President/CEO
Kim Austin, Director of Operations
Joyce Stewart, Member & Vistor Services
Tamrah Michael, Marketing Director
Marie Roth, Membership Development
Gerri Shoaf, Volunteer
AMBASSADORS
Eric Gobler, Chair
Eric J. Gobler Civil Engineering Joe Modica, Past Chair
Modica Financial & Tax, Inc.
Joyce Stewart, Member & Visitor Services
Atascadero Chamber of Commerce
Robert Borish, CPA, North County Tax and Accounting
Angela Cisneros, K-Jon’s Fine Jewelers
Norm Espana- Espana Electric
Candace Gammons, SESLOC Federal Credit Union
Marge Griffin, Consultant, Mary Kay Cosmetics
Rob Jones, Surfs Up Driving & Traffic School
Sean Kennedy, Kennedy Club Fitness
Drew Lewis, California Meridian Insurance
Greg Modica, Modica Financial & Tax, Inc.
Rachel Nielson, SESLOC Federal Credit
Union
Jesus Rubio, Union Bank of California Paul Shannon, Access Publishing
Nicole Ruhl, Here and There Pet Care
Roger Williams, Crossroads
Larry Womack, Edward Jones Investments
LIFETIME MEMBERS
Barbie Butz
Donn Clickard
Jerry DeCou
Maggie Vandergon
Bob Wilkins
Information in this newsletter regarding any business
does not constitute an endorsement by the
Atascadero Chamber of Commerce.
2
E
ach month, eight
A 501(c)(3)
Chamber Executives from
non-profit, EVC is
San Luis Obispo Counfunded by private and
ty (SLOCHEX) meet to enjoy a
public sector sponsors
lunch in one of our beautiful cities
which support our misand discuss the latest happenings in our respective
sion to help start and
Chamber and town. Time spent with this wonder- grow businesses on the Central Coast and create a
ful group of professionals is a great
more vital economy. Covering a large region
Our
way to share our ideas and past expeon the beautiful California Central Coast,
rience with Chamber-related topics. President’s the EVC provides local businesses and enIt is especially a great way to keep our Perspective trepreneurs with a wide range of resources
individual Chamber of Commerce reincluding business loan programs, worklationships with other cities strong and
shops and seminars, international trade
informed. As this year’s Chair of SLOCHEX (San consultation, angel investor, venture capital resourcLuis Obispo County Chamber Executives), I had es and more. The EVC also launches and implements
the opportunity to join and attend my first meeting industry cluster assessments and economic strateof the Economic
gies. The Board of Directors is comprised of business
Vitality Corporation Board of Directors this past and government leaders from throughout San Luis
March. The EVC’s Mission is “to stimulate the
Obispo County.
economic vitality of San Luis Obispo County,
By participating on the EVC Board, I believe our
generate jobs, increase investment in the communi- Chamber’s Board of Directors’ 2014 goal of focusing
ty and promote the start-up, growth and attraction on Economic Development here in Atascadero will
of businesses.”
continue to gain substance and support. I look forEstablished in 1994, the Economic Vitality
ward to sharing additional information and insights
Corporation (EVC) is the provider of
with you, our members, after attending future
economic development services and business
meetings.
resources throughout San Luis Obispo County.
Linda Hendy, President/ CEO
MEET YOUR
Directors
H
aving been part of the Chamber as well as a
Director on the Chamber board for 5 years
has given me the opportunity to grow my
business by meeting people and networking with
other small-business owners.
I am the current chair of the Member Benefits
Committee and have been for the last 3 years. Our
committee plans educational events that give you
information you can take back to your business to
increase your success. If you haven’t been to one of
our events, call the Chamber office and discover all
the advantages available to you.
Kelly Long,
Kelly’s Casuals
Owner
Kelly’s Casuals has been in business for the past 8
years and I recently moved my shop across the street
from Albertson’s on El Camino Real. It has been the
best business decision I have ever made!
We sell a great selection of ladies’ clothing and accessories which will always receive great compliments when worn by you. Just stop by, say hello and
check us out. Most importantly- Shop local!
Spotlight on
Non-Profit
H
eilmann Dog Park, located in Heilmann
Park adjacent to Chalk Mountain Golf
Course, was opened in April 2005. This dog
park, the first of its kind in North County, was created by an all-volunteer crew of hard-working dog
lovers.
Human-Dog Bond
Heilmann Dog Park was created to promote a safe,
conveniently located recreational opportunity for
people to spend leisure time with their dogs; to promote opportunities for people to meet and socialize with others who have a shared interest in dogs;
to promote opportunities for dogs to socialize with
each other and people; to promote a public place for
pet-related education and information exchanges;
to promote responsible pet ownership by encouraging positive activities between people and their
dogs; and to celebrate the human-dog bond. We
strive to provide a clean, safe and healthy park for
dogs and their people to enjoy.
Dogtoberfest
The very dedicated, hard-working board of directors
of Heilmann Dog Park put on two major fund-raising events every year. On the first Saturday of October, we put on Dogtoberfest.
This year our event takes place on Saturday, October
4 at the Atascadero Lake Park. Our event consists
of wiener dog races; wiener wannabe races; a fantastic raffle of donated gifts from local merchants;
an Elks BBQ; local vendors and non-profits selling
and showcasing pet related products and services;
animal adoptions; and a costume contest for pets.
Santa Paws
Our other fund-raiser is Santa Paws, held the Saturday after Thanksgiving every year. Dogs and their
people can get their photos taken with Santa who
very reliably shows up at our park year after year.
Heilmann Dog Park is a project committee of
SLOPOST (San Luis Obispo Parks, Open Space and
Trails Foundation), established in 1993, as a charitable non-profit 501(c)3 organization that supports
parks, open space and trails in San Luis Obispo
County.
For further information about Heilmann Dog Park,
please contact Jan Wolff at: 461-5749.
The Business Reporter
Members in Action
CHAIRMAN’S CIRCLE 2014
Spotlight
Spotlight
Atascadero Mutual Water Company
Serving The Colony For 100 Years!
U
nlike most communities where the
water purveyor is a department of the
city, Atascadero Mutual Water Company
(AMWC) is a private, mutually-owned corporation.
Property owners within the Atascadero Colony are
the shareholders in the company and receive five
shares per acre. Owning shares entitles the shareholder to receive water service and to
vote for AMWC’s Board of Directors and
other matters submitted to a vote of the
shareholders. The shareholders annually
elect a board consisting of five directors.
AMWC shares run with the land and are
not transferable.
AMWC has 21 employees dedicated to providing
exceptional customer service. Collectively,
these employees have over 210 years of experience
operating and maintaining your water system.
These Chamber members are an elite group of
businesses influential to the economic vitality of
Atascadero whose continued support has been instrumental in the Chamber’s growth.
To ensure that the community’s water supply is safe
and reliable, all of AMWC’s field personnel are required to earn and maintain water treatment and
distribution operator certifications from the California Department of Public Health.
Shareholders should take comfort in knowing that
AMWC’s water facilities are monitored 24 hours a
day, seven days a week, by this highly-trained work
force.
In 1913, E.G. Lewis purchased the J.H. Henry Ranch
to create the Colony of Atascadero.
Because of the way Lewis formed the
water company, AMWC was able to retain the water rights of the ranch. In
this regard, Lewis was truly a great
visionary. Atascadero has the water
it needs to flourish because of Lewis’
foresight. For the last 100 years, AMWC has provided its shareholders with a continuous, safe, and
reliable supply of water at a reasonable cost, while
providing the highest level of customer service.
Over 210 Years
Experience
Join Us!
...As We Host the
May “After Hours” Mixer!
May 15th, 5:30 -7:00pm
www.sesloc.org
S
ESLOC Federal Credit Union -- the longest-established credit union in the county
invites you to enjoy the benefits of a not-forprofit financial institution.
SESLOC was founded in 1942 when ten local educators gathered to discuss the formation of a credit
union – a financial co-operative that would provide
an avenue for school employees to pool their funds
in order to enjoy financial services at fair and reasonable rates under thoroughly honest conditions.
Because of their efforts and vision, SESLOC was
chartered that year with assets of $500.
The new Credit Union was supported by its members, even during the difficult war years. By the end
of its first year of operation, SESLOC had more than
doubled in assets and was well on the road to success.
Today membership is open to everyone in San Luis
Obispo County.
Originally a “desk drawer” operation run by volunteers, SESLOC now has over 100 employees, with
branches in San Luis Obispo, Atascadero, Paso Robles and Arroyo Grande, from which it serves over
36,000 members. SESLOC offers a wide range of
services from deposit accounts to loan accounts,
including vehicle, home and commercial building
loans, plus financial investments and planning services. Because we’re local, our priorities are local,
and your money stays here where it benefits your
friends, your neighbors, and your community.
For more information on this upcoming mixer, visit:
www.AtascaderoChamber.org
Come See the Brand- New Model S Tesla...
it’s electric!
Atascadero High School Drama Team performed “Footloose” at
the April “After Hours” Mixer, as they prepare for trip to
Scotland!
To contribute to their fundraising efforts contact:
Angelique Stansbury, AHS Drama Boosters Secretary
(805)835-9648 or Email: aastansbu@yahoo.com
Testimonia
l
Having already been a
member of 3 other
chambers, I must say th
at I am very impressed
with the Atascadero
Chamber of Commerc
e. The resources and
value have exceeded m
y
e
x
p
e
c
ti
o
n
s!
- Steve Hils
tein,
Music Moti
ve
3
Members Are Our Business
Renewing Members
SCORE Chapter 597
Freedom Street Rods/Hot Rod Art
Recovery Physical Therapeutic Center
Fashion Cleaners & Laundry
Granite Ridge Engineering Group
Idler’s Appliances
Kathy Nutt, Sr Sales Director Mary Kay Cosmetics
Riley McInnis Certified QuickBooks ProAdvisor
Paso Robles Wine Country Alliance
Clever Concepts, Inc.
Catering by Chef Charlie
Atascadero Republican Women Federated
Radiology Associates
The Mortgage House
Sensations Imprinted Apparel
San Luis Autobody
California Manor
State Farm Ins. & Financial Services, John
Donovan
The Golden 1 Credit Union
110% Club
Overland Stage Western Steakhouse
Friends of the Charles Paddock Zoo, Inc.
Bloom ‘n’ Grow Florist
A-Town Diner
The Tribune
805 Board Shop
Michael’s Optical, Inc.
A. R. Pete Reed Bookkeeping & Tax Sv.
Starna Cells, Inc.
The Barrel Room
H & R Block
Que Pasa Mexican Cafe
Atascadero Americas Best Value Inn
ECHO
San Luis Ambulance Service, Inc.
Atascadero Little League
AMBASSADOR
Spotlight
Sean Kennedy
Kennedy Club Fitness
3534 El Camino Real
Atascadero
(805) 466-6775
How long have you been an Ambassador?
2 years
How long have you been employed with Kennedy
Club Fitness:
10 years
What do you like best about being an
Ambassador?
It offers me the opportunity of getting to know the
people of the community. I’ve lived in the central
coast pretty much all my life and we have always
had the nicest and most hardworking
people I have ever met. I love being able to extend
the Gift of Health back to those people.
AMBASSADOR
of the Quarter
NEW CHAMBER
Members
Champions Extended Learning
Kerri Crenshaw
Loc:
6500 Atascadero Ave, Atascadero
Phone: (805) 458-3733
Email: Kecrenshaw@klcorp.com
Web:
www.discoverchampions.com
Hallmark Computer Services
Andrew Hallmark
Loc:
Serving SLO County
Phone: (805)459-6740
E-mail: Andrew@hallmarkpc.com
Web:
www.hallmarkpc.com
Helping Hand Health Education
Jacque Prater & Madonna King
Loc:
3740 La Cruz Way, Ste A, Paso Robles
Phone:
(805) 434-5360
E-mail:
slocprtraining@gmail.com
Web:
www.sanluisobispoCPR.com
Girl Friday Agency
Julie Dodson
Loc:
Serving SLO & Monterey Counties
Phone: (805)712-5098
E-mail Julie@girlfridayagency.com
Web:
www.girlfridayagency.com
Absolute In-Home Care Alternative
Hayley Smith
Loc:
8793 Plata Ln., Ste G, Atascadero
Phone:
(805) 466-9000
E-mail:
absolutehomecare1@gmail.com
Web:
www.absolute-in-home-care.com
Edward Jones Investments
Larry Womack
Loc:
7425 El Camino Real, Atascadero
Phone: (805) 461-3453
E-mail
larry.womack@edwardjones.com
Web:
www.edwardjones.com
Kenneth’s Heating and Air
Kenneth Smith
Loc:
8793 Plata Ln., Suite F, Atascadero
Phone:
(805) 460-9305
E-mail:
kennethsheatingair@hotmail.com
Web:
kennethsheatingandair.com
Heather Moreno
Phone:
(805) 460-9537
E-mail: heather@peoplefitusa.com
Candace Rae Photography & Design
Candace R. Gould
Loc:
Serving all of SLO county
Phone:
(805) 440-3079
E-mail:
candacegould@icloud.com
Web:
www.candacerae.org
Phlum’s Atascadero Muffler& Used Cars
Fred Phlum
Loc:
5970 El Camino Real, Atascadero
Phone:
(805) 466-7300
EConcept Marketing Solutions
Eric Snider
Loc:
107 Nelson St., Arroyo Grande
Phone:
(805) 400-0274
E-mail:
ehs.econcept@gmail.com
Web:
www.starclimb.com
MEMBER Spotlight
Roger Williams
Crossroads North
County
9685 Morro Road
Atascadero
(805) 462-2220
In a nutshell, describe what your business provides
its customers/community?
We are a relevant church seeking to support existing
vision within our city and provide a great venue for
community performance, fundraisers and events.
What is the most exciting news/accomplishments
your business has had in the last year that you are
most proud of?
Angela Cisneros (center) is our Ambassador of the Quarter
Congratulating Angela are Mary and Stan Sherwin owners of K-Jon’s
Fine Jeweler’s, Eric J. Gobler owner of Eric J. Gobler Civil Engineering
and Atascadero Chamber Board Member and Kelly Long owner of
Kelly’s Casuals. Angela received a Certificate of Appreciation from
the Chamber and Kelly presented Angela with a Gift Certificate from
Kelly‘s Casuals.
4
We started “Got Your Back North County” in our
school district which is a backpack exchange program for homeless students in our elementary
schools. They receive nutritious, non-perishables to
help sustain them throughout each week-end. We
have begun feeding 36 identified homeless students
and are looking for community support in order to
assist the seven hundred in the north county.
San Paulo Olive Farm
John & Julie Ryan
Loc:
Atascadero, CA
Phone:
(805) 468-9733
E-mail:
jryan@sanpauloolivefarm.com
Web:
www.sanpauloolivefarm.com
MEMBER Spotlight
Jodi Bloom
Bloom ‘N’ Grow Florist
9955 El Camino Real
Atascadero
(805) 466-5769
In a nutshell, describe what your business provides
its customers/community?
Bloom’N’ Grow is not only a full service florist but
we also have an extensive gift line from jewelry,
hats, statues, stationary and more. Tuxedos, suits
and linens may also be rented.
What is the most exciting news/accomplishments
your business has had in the last year that you are
most proud of?
Last year Jodi was nominated for Dancing With
Our Stars and was able to raise over $3000 for the
Atascadero Library. Bloom ‘N’ Grow is very proud
to celebrate 27 years in business this April.
Tell us about your unique facts and company history. What makes your business stand out from
others?
Jodi got her degree in Horticulture in Pennsylvania.
“NO” is not in our vocabulary. Unique orders are
our specialty.
The Business Reporter
Networking Opportunities
Stay Tuned for our Special Guest Speaker
on June 13, 2014...
I
The House Fairy Came To The Rescue, Alright!
f you have talked to any of the 45 women that
attended the Women in Business April Luncheon
Meeting, you know what a fantastic time we had.
Guest Speaker Yvonne Campbell “The House Fairy,”
delighted us with her enthusiasm and wisdom as she
fluttered through the room handing out prizes
galore. She filled the room with a dozen more raffle
prizes that everyone thoroughly enjoyed as well as
Easter Basket table decorations.
Yvonne is the ultimate for helping us redesign,
organize and declutter our homes or businesses. We
received great tips and secrets on how to achieve and
maintain our perfect space. Yvonne would love to
hear from you and help you to achieve your goals
from the Inside-Out!
Mark Your Calendar: 2014 Women in Business
Luncheon Meetings!
June 13, 2014~ City Manager Rachelle Rickard
July 11, 2014~ Leslie Kubin, Healing the Quantum Way
August 8, 2014~ Willis S. Baughman, Attorney,
“Identity Theft”
September 12, 2014~ Maggie Cox, Barnett Cox &
Associates
October 10, 2014~ Katrina Pobst, Heart 4 Health
Massage & Wellness
November 14, 2014~ Rob Jones, “Self Defense for
Women”
December 12, 2014~ Elegant Holiday Luncheon,
Holiday Fashion Show (Presented by Kelly’s Casuals)
MargueritePulley, Chair of WIB and Guest Speaker Yvonne
Campbell, “The House Fairy”
kard
lle Ric
Rache
Jennifer Umphenour, Atascadero Relay for Life Chair & Coordinator, Marguerite Pulley, Chair of WIB, Janice Felde,
Atascadero Children’s Center & Relay for Life Committee
WOMEN IN BUSINESS
Shout-Out!
Beth Brennan
Access Publishing
806 9th St. Suite 2-D
Paso Robles, CA 93446
(805) 226-9890
www.accesspublishing.com
Interested in Attending Women in Business?
Register online at: www.atascaderochamber.org
Scott & Beth Brennan owners Access Publishing, also in the
or call Joyce at: 466-2044.
photo are their children Christine & William
$20 for Members, $25 for Non-Members
Reservations, payment or cancellations are required
How long have you been attending WIB?
by noon the Tuesday prior to the Friday luncheon.
I have been attending WIB since my husband and I
Are you interested in being a guest speaker or
bought Access Publishing in 2006.
Business Spotlight speaker? Call Joyce at 466-2044.
2014 Atascadero Lakeside
Wine Festival
Tickets Now Available!
T
he 19th annual Atascadero Wine Festival will be
held Saturday, June 28th from 4 -8 p.m. at the
beautiful Atascadero Lake Park. The afternoon
and evening will encompass a wine culinary adventure
to excite your palette. Food vendors will showcase their
s finest cuisine and suggest wine pairings based on the
varietals available at the event. In addition, an array of
juried fine art created by local artists will be on display.
Tickets are available at the Chamber office,
6904 El Camino Real, or you can register online
www.atascaderowinefestival.com.
(Tickets are $50 in advance, $55 at the event. Proceeds
s from the Atascadero Lakeside Wine Festival benefit the
e Charles Paddock Zoo and other community projects.)
Mayors’ Winemakers Dinner June 27
Tickets are now available for the fourth annual Mayor’s
Winemaker Dinner Scheduled for Friday June 27th at the
Pavilion on the Lake 9315 Pismo Ave., Atascadero.
The event will feature 30 winemakers who will be seated
at tables with six guests who will partake of a gourmet
meal. Festivities begin at 5 p.m. with wine tasting from
those 30 wineries on the deck of the pavilion. The meal
begins at 6:30 p.m. The silent auction will be going on
before and during dinner and a live auction is set for after
dinner. Many of the Kiwanians are hand crafting some of
the silent auction items
such as art, jewelry, woodwork
and more.The focus of this year’s
dinner will be the creation of an
iclusive play park for children,
including those with special needs.
The club is working in association with
“Parents for Joy” - Parents Helping
Parents/Cerebral Palsy, a non-profit
corpration. Individual tickets will be $85, a
table of six (plus two winemakers) is $500, and
corporate tables will cost $1,000, which
buys notice in the program of those
sponsors.
For ticket and/or information you may
call 464-0632 or go to:
www.atascaderokiwanis.org.
anager
City M
For More Details visit:
www.AtascaderoChamber.org
Please include information about your business or
organization:
Access Publishing provides local business marketing solutions. Access is a leader in online marketing,
internet advertising, local search engine optimization, web design, article writing and graphic design.
Access creates magazines, guides and directories.
We are well known for the San Luis Obispo County
Visitors Guide, PasoRoblesDailyNews.com, and the
North County Access Business Directory. We help
businesses reach customers.
Why do you love Women in Business?
I love WIB because it gives me a wonderful opportunity to meet like-minded women, women who are
actively working to make their business successful.
In addition to Rotary it gives me a great way to network in Atascadero. Plus, the food is great!
“The Heart
of the
Central Coast”
4thAnnual Wine Festival Benefit Golf
Tournament
Rise and shine to a great morning of Golf at Chalk
Mountain Golf Course. Saturday June 28, the Optimist
Club will be sponsoring their 4th Annual Wine
Festival Benefit Golf Tournament. All proceeds go to the
Atascadero Optimist Club to provide scholarships for
Atascadero High School Seniors, Funds for three, free
fishing derbies and community projects benefiting kids.
4 Person Scramble Format Plus one junior golfer!
(3 adults and one junior golfer - the junior golfer is free)
8:30 a.m. Shotgun start at Chalk Mountain Golf Course
$85/person includes green fees, cart, range balls and lunch.
Many Great Raffle Prizes!!
Sign up at Chalk Mountain Golf Course. Or contact Jerry at
(805) 466-8848 or by email at: jerrytanimoto@sbcglobal.net.
5
Building Business
LABOR LAW
Corner
The Protection of Employment Information
(non-compete & similar provisions)
By: Gordon Bosserman
RIBB ON CU T TINGS!
I
n California, non competition agreements that
take effect after the termination of employment
are generally not enforceable by an employer.
There is an exception to this rule, but it is limited
to the sale of the employee’s stock or a partnership
interest in a business. Be aware, however,
that an employer cannot issue a few
shares of stock to an employee and
buy it back at his or her termination
and claim that a non compete agreement made with the sale of stock is
effective. This exception is really limited to the sale of a business by one of
its owners who also happens to be an employee. On the other hand, employees may also be officers or directors
of an employer. As such, they have additional duties
requiring the protection of the employer’s property
information.
An employer may protect the use of its information
by existing employees. With today’s ubiquitous use
of social media, a balance must be struck, however,
between the employer’s right to protect its business
interests and the employee’s right of privacy and/or
his or her right to complain about working conditions.
An employer may legitimately restrict a former employee’s use of the employer’s “trade secrets.”
However, in order for something to be considered
a “trade secret,” it must meet a three part test: 1) it
must be shown to have been closely guarded
(genuine restrictions on its use or access to it, 2) that
it was developed by the employer at some
considerable cost, and, 3) that it is not something
that is available to the public.
The Coca Cola formula is something that most
people would agree is a trade secret. However, many
other bits of information may also meet the test,
such as, for example, an employer’s customer list,
research, a list of the employer’s vendors, buying
habits, pricing, business plans and the compensation paid to its key employees, may be considered
trade secrets or confidential business information
if it meets the three pronged test. It is important to
properly
identify what it is that is
considered protectable business information, because something that
does not qualify as a “trade
secret” may nevertheless be
legally protectable. Thus, for example, while the patients of a
medical or dental practice are not
the property of the practice, their identities and
contact information may be. An
employee who is terminated or resigns may send out
an announcement of the formation of a new business (even a competing one) and how to contact him
or her, or his or her employment with a new employer (even an competitor) so long as it is a dignified
and , non-disparaging announcement and not a
solicitation; and, so long as the employee did not use
his or her former employer’s protectable business
information to prepare the list of addressees.
Typically, employers seek to bolster the
determination and protection of a trade secret or
some other form of confidential information with a
broadly worded provision in their employee handbook. However, they need to be careful that such a
provision is not so broad as to impinge on the
employee’s right of privacy or right to organize. In
addition, the employer may want to have a separate
agreement regarding the protection of trade secret
and confidential information so as to eliminate a
claim by the employee that the handbook promise is
illusory (because it can be changed by the employer
without the employee’s consent) or that it changed
the employee’s status from that of an “at will”
employee.
Trade Secrets...
must meet
a three-par t test!
Pacific Coast RV~
Just in time for summer fun, Shaun Brewer prepares to
perform the symbolic cutting of the ribbon marking the
opening of Pacific Coast RV at its newest location right
here in Atascadero! Shaun is surrounded by family,
friends, employees and Atascadero City officials including
our very own Mayor Tom O’Malley as well as Atascadero
Chamber of Commerce board members, ambassadors and
staff. Welcome to Atascadero Pacific Coast RV! Let’s go
RVing!
GIVE Fitness~
Matt Holguin & Josh Donovan started off Give Fitness Health Club’s Grand Opening week with a ribbon
cutting! Showing their support many friends, family and
employees as well as the Atascadero Chamber of Commerce’s Board members, Ambassadors and staff were on
hand to witness this exciting event. The partnership with
“Working To GIVE” provides the resources necessary
to bring a state of the art workout facility to downtown
Atascadero in addition to significant financial support for
the community. Thank you Give Fitness for giving back
to our community!
Determined to be America’s
Largest Wine Accessory & Gift Store!
NOW OPEN!
THE GRAPE ENCOUNTERS EM•POUR•IUM
EM•POUR•IUM.
April PowerStart Graduates~
We are excited to announce the Atascadero Chamber of
Commerce April PowerStart Graduates! Listed from left
to right are: Ushi Fenton, Coldwell Banker Realtor; Julie
Dodson, Girl Friday Agency; Randy Doty, American
General Media; Patti Cortese, Atascadero News; Andrew
Hallmark, Hallmark Computer Services; Tisha Smith,
Boyd, Bradley & Dudlea Art Studio; Eric Snider, EConcepts Marketing Solutions; Candace R. Gould, Candace
Rae Design; Larry Womack, Edward Jones Investments;
Carmen Burton, Atascadero News; Melissa Mattson,
Melissa Jean Photography; Allen Shipman, EConcepts
Marketing Solutions.
If you have not completed PowerStart and would like to
join us for the next one, please contact Marie at 466-2044
to make your reservations. Seating is limited so sign up
now!
Here’s what a couple of our members had to say:
“I thought todays (PowerStart) meeting was very helpful
and made me open my eyes or should I say mind as to
what I should do or could do better, or even ideas I have
not even thought about. AWESOME!”
-Randy Doty, American General Media
“The Atascadero Chamber provided us with every opportunity to get the word out about our new event venue &
olive oil business. We feel like we received our money’s
worth in the first two months. The Power Start is a must. It
lays out all the benefits available. It’s a fast, easy & informative way to assure your membership works for you. Also,
the whole Chamber Team is great, so engaged in business.
We’re very glad we joined!”
- Karen Tallent, Groves on 41
6
I
t’s neither a typo nor the phonetic spelling of the
word “emporium.” It’s a 5-year-old dream of nationally syndicated radio talk show host David
Wilson that has come true with the determined help
of his wife, Annie.
When Wilson launched his irreverent and unpretentious wine show, Grape Encounters Radio five
years ago, he dreamed of opening the ultimate wine
accessories and gift store to compliment the radio
venture. Wilson says, “I wanted to create a place
where people could go and find the coolest products
to complement their wine drinking experience. I’m
a gadget junkie and wanted to share my passion for
all things wine with both listeners and the rest of the
world.”
Flash forward 5 years. Wilson’s wine show, which
began on a single station in the Santa Ynez Valley
and was produced in Southern California, is now
based in Atascadero and reaches an audience as far
north as Anchorage, as far east as North Carolina
and also enjoys an online audience of tens of thousands of listeners per month. The show is heard
in some very formidable markets throughout the
country, including Los Angeles on landmark CBS
affiliate KFWB.
About a year ago, Wilson and his then-fiancé Annie established a residence on the Central Coast and
decided that they would convert the vacant family-owned El Paseo Plaza on Traffic Way into a place
where shows could be produced and wine lifestyle
shops could flourish. To that end, the new studio
began churning out central coast-based shows early
last year and a 3000 square foot wine accessories retail store was christened just a few weeks ago.
The Grape Encounters Empourium features thousands of square feet of products, accessories and gift
items especially for wine lovers. From the very best
in wine barrel furnishings to a huge assortment of
gift items, cork cages, wine preservation systems,
decanters, corkscrews of every kind, photography,
artisan food and craft products and so much more.
Looking for a wine barrel dog bed? They’ve got it!
Looking for a robot corkscrew? They’ve got that,
too. Oh, did you want a wine glass that looks innocent enough but actually holds an entire 750 ml
bottle? You guessed it!
The Grape Encounters Empourium is just a block
east of the historic Carlton Hotel on Traffic Way in
Atascadero, look for the El Paseo Plaza’s flower-filled
courtyard on your left. In coming months, expect to
see the unveiling of what the Wilsons promise to be
the most unique wine bar in America. Annie Wilson
says, “This is going to be ground breaking. We’ll be
doing something that has never been done before.
It’s going to bring a lot of attention to Atascadero.”
In addition to Grape Encounters Radio, which is
heard on 92.5 FM THE KRUSH; David Wilson
also hosts the daily KRUSH feature, “A Quick Bite”
which airs at noon and 9 PM weekdays as well as
the nationally-syndicated short subject feature, “Uncorked” which is also heard on THE KRUSH.
For more information, go to the “Grape Encounters
Radio” Facebook group page or the “A Quick Bite”
fan page. Even better, just stop by between 11 AM
and 6 PM Tuesday through Sunday.
The Grape Encounters Empourium is located at
5816 Traffic Way in Atascadero.
The Business Reporter
Voice of Business
News From The
City
Rachelle Rickard
By City Manager
S
Topic This Month... Fire Season
and Weed Abatement
ummer is nearly here and fire season is already
upon us. Most Californians know that we live
in what’s considered a high fire hazard
environment. The “fire environment” is influenced
by weather, fuel, topography as well as the human
factor.
As the hot and dry summer air common to our area
becomes established, the fire fuel (vegetation and
plant materials) dries out and becomes
extremely flammable. The local topography, including our beautiful but in many cases very steep hillsides, can influence very dangerous fire behavior.
Lastly, the human factor is often the most
unpredictable and treacherous element - as the
population increases, the risk for fire in the wild
land escalates.
There are many ways everyone can help to
minimize fire risk. Removal of weeds and brush
needs to be completed early in the year. Our fire
department conducts annual Weed Abatement inspections during the month of April to make sure
our residents are in compliance with our local Code
and that all properties within the City limits are
cleared of dangerous vegetation and weeds.
The fire department recommends doing weed and
brush abatement early in the day, as cutting weeds in
the afternoon poses a greater fire danger. Additional
fire hazard protections include regular cleaning of
roofs and gutters, maintaining vegetation to include
a minimum clearance of 100 feet around structures
and 10 feet on driveways, and keeping a minimum
From The Office
of Supervisor
Debbie Arnold
5th District Supervisor
W
ith the rain season coming to an end, it
looks like we are in store for another
summer with drought conditions.
Although many sources are predicting a rainy fall,
we’re still a few months away from drought relief.
It is important that we continue to concentrate on
conserving our water resources and to address the
problem areas in the county where water supplies
remain a problem when we experience low rainfall
-years. The county, in collaboration with the cities of
ftPaso Robles, Templeton, Atascadero, and San Luis
tObispo, successfully completed the Nacimiento
fPipeline ($176 million project) which will soon be
,able to provide a supplemental water supply to the
,City of Paso Robles, relieving some of their
.dependence on groundwater. The City of Paso
!Robles is also in the process of developing a waste
,water treatment plant which will also provide a new
-source of water that will be used for basin recharge
land as an agricultural water source. This
important infrastructure in the North County will
kgo a long way to address supply needs in the Paso
nRobles Groundwater Basin (PRGWB).
dThe current water district, the County Flood
oControl and Water Conservation District, and the
eIntegrated Regional Water Management
n(http://www.slocountywater.org) have the ability
eto address our water supply needs not only in the
.PRGWB, but Countywide.
It should be noted that the most current study in
progress by Todd Engineering Report (2013) stated:
s“Noticeable declines occur in the confined portion
nof the aquifer but do not reflect a large volume of
”change in storage”. It is my intent to base my
sdecisions for what I believe is best for the PRGWB
-and for all the residents that live within the basin.
All too often we’re frustrated with the inefficiency
of our government and seldom have opportunity
sto hear of the positive outcomes of the work of our
”elected officials. I’d like to take a moment to highMlight one of those situations. It looks like we’re
moving forward with an extraordinary collaborattion of two agencies to meet some important needs
for our county.
of 30 feet between any structure and brush.
Something to remember is that brush that’s 8 feet tall
can easily produce flame lengths of 50 feet or more.
On Wednesday, May 7th, the Atascadero Fire
Department and the SLO County Fire Safe Council
will host a second workshop on how residents can
prepare for a wildland fire. A wide-range of topics
will be covered including how to best prepare a
residence to survive a wildland fire, creating
defensible space, evacuation planning and the CERT
Community Emergency Response Team. Both
workshops will be held at the Atascadero Lake
Pavilion and are made possible through a grant provided by the San Luis Obispo Community Fire Safe
Council. For more information please call the fire
department at: 805-461-5070, and stop by a Fire
Station and pick up “Living with Fire”. This informative guide for the homeowner was produced by the
County Fire Chief ’s Association and the San Luis
Obispo Fire Safe Council.
In addition, the Fire Department has recently
updated the wildland fire evacuation route maps for
the Long Valley and Las Encinas areas located in the
northwest portion of the City. These maps identify
the quickest and safest method with color coded
routes to evacuate from an oncoming wildland fire.
Copies of the maps are available at both City Fire
Stations and will soon be posted on the City and Fire
Department websites.
If you would like more information about this or
another City government related topic, please
contact me at:
Rachelle Rickard
Atascadero City Manager
rrickard@atascadero.org
(805) 470-3400
The two agencies are the Regional Transit Authority
(RTA), which provides public transit countywide,
and Community Action Partnership of San Luis
Obispo (CAPSLO), which amongst many services,
provides homeless services countywide. They have
teamed up to purchase 9+ acres of property within
the City of San Luis Obispo. The proposed
project site will be used for a much needed new RTA
Maintenance Facility Headquarters as well as a new
Homeless Services Center (combining the functions
of the Prado Day Care Center and Maxine Lewis
Shelter). Individually, neither agency would have
been able to purchase the property located at 40
Prado Road, but through the unique partnership
with the County and City of San Luis Obispo as well
as various community leaders, RTA and CAPSLO
have placed an offer on the property for a very reasonable price. Both agencies will be able to develop
their piece of the property to serve their individual
needs. This win-win situation is an exciting joint
effort that demonstrates efficiency and will serve the
public well. I’m really looking forward to seeing this
project come together.
It’s an honor to serve the 5th District.
Debbie Arnold
Supervisor 5th District,
San Luis Obispo County
(805) 781-4339
... an extraodin
collaboration o ary
agencies to me f two
impor tant nee et some
countyd. s for our
Smarter Balanced Assessment Consortium
Tests for Atascadero Unified School District
Students
The Smarter Balanced Assessment Consortium
(SBAC) is a multistate consortium working collaboratively to develop a student assessment system
aligned with a common core of academic content
standards for English language arts/literacy and
mathematics. As a Smarter Balanced governing state, California is a decision-making member. Smarter Balanced assessments are designed
to measure student progress toward college and
career readiness. This is in response to the nation-wide Council of Governors who convened to
discuss the growing concern that students across
the country were not prepared for the workforce
or for higher education upon graduation from
high school. Furthermore, the tests students were
asked to take did not accurately assess how students think and reason. The Smarter Balanced
Assessment Consortium set out to develop new
assessments for students in grades 3-11 that would
test both levels of knowledge and the levels of performance on tasks that require problem solving
and higher level thinking than recall and
summary.
There are many changes with this new assessment.
First, the questions require students to read, analyze, compute and choose from multiple answers
to find the most appropriate answer from several
that may be correct. They are asked to use their
best judgment to find the best answer, not just the
right answer. Some answers are written responses
instead of all multiple choice responses. All students will have a performance section of the test to
complete. Perhaps the biggest change is in the way
the test is presented to the students. All testing is
done using technology. Students will take all assessments for SBAC on a computer. This presents
special challenges for the school district. First, the
district had to purchase computers that had the
capacity to run the program for the assessment.
Second, we needed to assure that all students had
the same opportunity to test on quality equipment. Third, students had to be proficient on the
computers in order to be able to take the tests and
fourth, students had to understand the “quirks”
of the testing program in order to do well on the
test. We discovered quickly that if a student was
not proficient in the use of the computer, he or she
could not demonstrate what the test was asking for
in English or math.
Last year, selected schools participated in a pilot
test run of SBAC so the state could assess the capabilities of the system to actually deliver the assessment online. This year, all schools used practice
tests to prepare students for the types of questions
they will expect to see on the SBAC assessments,
and all students in grades 3-11 also took a training
assessment to prepare for the actual test.
The SBAC testing window began April 7th and
continues through May 16th. Schedules vary at
each school so be sure to contact your specific
school for their schedule of SBAC testing. No student results will be received this year from this first
year of testing because this year is actually testing
the test. California is assessing the viability of the
assessment tool and does not expect individual
student results to be meaningful. 2015-2016 is the
first year our students will receive SBAC results in
English and math.
By: Kathy Hannemann,
Assistant Superintendent, Curriculum.
7
The Business Reporter!
MAY 2014
@AtownChamber
/atascaderochamberofcommerce
www.AtascaderoChamber.org
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EXTRA! EXTRA! EXTRA!
READ ALL ABOUT IT...
here!
C
uesta College has served San Luis Obispo
County residents for nearly three generations
providing affordable higher education and
job training throughout our community. I am writing to update you on our needs and priorities.
With the cost of attending public universities having
risen to over six times that of community colleges,
more and more local students and their families are
relying on Cuesta College to obtain college credits,
certifications and job skills at a reasonable price. At
the same time, Cuesta College continues to be impacted by the effect of historic state funding cuts.
Additional funds are still needed to ensure Cuesta
College can continue to provide essential job
training and workforce preparation to students of all
ages.
Key Cuesta College priorities include:
•Preparing returning veterans and students for
universities and good-paying jobs
•Providing career technical education in early
childhood education, welding, construction, engineering, technology and architecture
•Improving and maintaining nursing and
paramedic/9-1-1 emergency medical training
programs.
-Leslie
•Fixing deteriorating campus buildings, classrooms,
leaking roofs, and faulty electrical systems that lead
to power outages and canceled classes.
The event is free to attend and just a $5 wristband gains
entry into the carnival area. For information on submitting a vendor booth application please visit the LINK
website at www.linkslo.org. or call- (805) 470-3360.
$1 Per person ~ free to Parlour Club Members
Wed May 28th 10:55am - 3:00 pm
If you are interested in being a presenter for the 3rd
Annual Career Fair, meet at the flagpole area at AHS at
10:55 am.
Atascadero Colony Days Parade Theme:
“Our American HEROES” –
Saturday- Oct. 18, 2014
A hero can be real or imagined, from literature to politics and more, such as, war heroes, sports heroes, family
heroes, teachers, coaches, moms and dads, and more,
according to the Colony Days Committee that selected
this year’s theme. For more details call: (805) 466-9822.
News!
City Presents New Library facility in Atascadero
with $10,000 check!
Gilbert H. Stork, Ed. D.
Superintendent/President
Pomar Junction’s Train Wreck Fridays
5:30 pm - Sunset
Atascadero High School Career Fair:
Chamber Members Making...
We will be updating the community and key stakeholders over the coming months about Cuesta College’s efforts to address these needs and priorities.
We look forward to keeping you informed and responding to any questions or comments you may
have. Meanwhile, current information is available
on the Cuesta College website at cuesta.edu. Please
don’t hesitate to contact me at 805-546-3118 or
gstork@cuesta.edu with any questions.
Sincerely,
The City of Atascadero’s 25th Annual
Children’s Day in the Park:
The 25th Annual Children’s Day in the Park
will be held Saturday, May 17, 2014 at the
Atascadero Lake Park from 11 am – 3 pm. Come out to
enjoy a day of fun for the whole family!
Kubin
Garden Farms Nursery May events!
May 3rd – Chocolate in the Garden open house from
10 to 5. All things chocolate including a chocolate
fountain, cookies, fudge and much more!
May 17th – Garden tool maintenance workshop. Starts
at 10am, bring your garden tools!
Garden Farms Nursery, 14955 Chispa Rd., Atascadero
550-2169 Call for more information!
May 16-Carbe –Durand from Incendio
June 20-Truth About Seafood
July 18- The Blimp Pilots
Aug 15- Unfinished Business
Sept 19-Julie & the BadDogs
Oct 17- JD Project
AR & Co. PR & Marketing
Releases 3rd Annual Request
for Proposal to North County
Non-Profits!
Tuesday in the Park
2014 Summer Schedule:
June 17 Atascadero Veterans Memorial Foundation &
Foodbank Coalition of SLO County
June 24 Friends of the Library
July 01 ECHO
July 08 PEO / Community Church
July 15 Quota / CAPSLO Adult Day Center
July 22 Atascadero Elks Lodge & Atascadero Christian
Community
July 29 Atascadero Kiwanis
Aug 05 Rotary
Aug 12Boy Scouts of America Troops 111/176 &
Atascadero Chamber of Commerce
Aug 19 RISE / N.C. Christian School
Aug 26 St. Luke’s Episcopal Church
AR & Co PR & Marketing, announces its third annual
Request For Proposals (RFP) from local North San Luis
Obispo County charities. A downloadable RFP for the
CEPP is now available online on the AR & Co. website
homepage: www.arandcompany.com. Interested charities
please download the RFP and submit their proposals via
email in digital PDF format on or before May 15, 2014.
The winning charity will be selected and announced on
June 3, 2014.
To learn more about AR & Co. PR & Marketing, go to
www.arandcompany.com, call (805) 239-4443 or email
Account Manager Sophia Stephens at :
pr@arandcompany.com.
“A Child’s Harvest”
They raised over $5,000 for the Food Bank at a recent
fundraiser and have enough to send gift bags to the children at St Jude for the entire year! Join them for their next
event in November. Watch for details!
Chamber
Shout-Out!
2014 Spring Inspired Home
Expo of SLO
Alex Madonna Expo Center at
100 Madonna Rd.
Saturday, May 3rd (10 am - 5pm)
Sunday, May 4th (10am - 4pm).
Free to all attendees. For more information, visit:
www.slohomeimprovement.com
Friday
June 6th, 2014
Central Coast Peddlers Market
May 31st
8:00 am – 3:00pm
3850 El Camino Real Atascadero
MAY
2014
SUNDAY
MONDAY
TUESDAY
WEDNESDAY
Notes:
City Council Planning
Mtg.- 13th & Comm.-6th &
20th
27th
4
5
11
12
6
7
Ambassadors
Mtg.Noon
Member
Benefits 11am
13
14
Executive Mtg.8:30am
18
25
19
20
21
26
27
28
Memorial DayChamber Closed
THURSDAY
1
Women in
Business Fair5-7pm
FRIDAY
2
SATURDAY
3
8
9
10
15
16
17
22
23
24
29
30
31
NCYP
Dog Mixer
5:30pm- 7:30pm
Board Mtg.“After Hours”
Mixer5:30-7:30pm
Mark Your Calendar!
01
06
07
08 13
15
15
26
Thu Women in Business Faire
Tues Ambassador Comm. Mtg. 12 noon
Wed Member Benefit Mtg. 11 am
Thu NCYP Dog Mixer 5 pm
Tues Exec. Board Mtg.
Thu
Board of Directors Mtg
Thu “After Hours” Mixer 5:30pm
Mon Memorial Day – Chamber Closed
For other community events, remember to
visit the Atascadero Chamber’s website at:
WWW
atascaderochamber.org