Fundraising Guide

Transcription

Fundraising Guide

Fundraising
Guide
www.jdrf.ca/walk | 1.877.CURE.533
1. Ex ec ut iv e M e s s a g e s
Message from the President of TELUS Consumer
Solutions
At TELUS, we are dedicated to building strong, healthy communities. As
part of our commitment to a healthier Canada, we are proud to support the
Juvenile Diabetes Research Foundation (JDRF) and the fight to find a cure.
Diabetes is a cause that is very important to our company and our team members. In
support of our philosophy to give where we live, the TELUS team has raised more than
$4.4 million for JDRF through team member fundraising and corporate donations over the
past five years. Last year at the TELUS Walk to Cure Diabetes, we had more than 3,750
TELUS team members, alumni, friends and family walking in 49 communities across the
country, and together we raised more than $420,000. Through spirited teamwork we are
committed to making this year even better.
On behalf of the TELUS team, we are excited to walk again with you this year. Together, we
are making a difference and taking great strides towards finding a cure for diabetes.
Joe Natale, TELUS
President of TELUS Consumer Solutions
Message from JDRF
Welcome to JDRF’s TELUS Walk to Cure Diabetes.
The TELUS Walk to Cure Diabetes is a great event that allows
families and corporations to make connections, have fun, and
raise funds to support JDRF’s mission of finding a cure for
diabetes and its complications through the support of research. A cure for type 1 diabetes is
achievable, and with your help, we can make it a reality! The money you raise enables JDRF
to fund research leading to cures and treatments for those living with diabetes.
This fundraising guide will help your campaign for 2010, and is also available at
www.jdrf.ca/walk/fundraisingtools. To start, you can sign up online and begin building
your team. There are also useful online fundraising tools available to help you reach out to
friends, family, and colleagues to ask for their support to take you one step closer to meeting
your goal. To learn more about the resources available, we encourage you to visit
www.jdrf.ca/walk.
On behalf of families and individuals living with type 1 diabetes, thank you for your
commitment and participation in this great event.
Bruce Williams National Walk Chair 1
Suzanne Ross
National Family Chair
2. J u v e n i l e D i a b e t es Re se a r ch F o u n d a tio n
TELUS Walk to Cure
Diabetes
The TELUS Walk to Cure Diabetes is a
powerful fundraising event for families,
friends, and businesses in communities
across Canada. The TELUS Walk is an
annual celebration of one day living in a
world free from insulin injections, finger
pokes, and the constant threat of developing
complications. It raises awareness of
type 1 (juvenile) diabetes, and, crucial funds
for research into cures, treatments, drugs
and therapies.
Each year, this event attracts over 45,000
Canadians who are dedicated to finding a
cure for diabetes as they walk, share stories,
have fun and connect at over 70 sites across
the country.
Raising funds for the TELUS Walk to Cure
Diabetes is easy; ask friends, relatives,
co-workers, and neighbours to pledge you
and/or your team. For fundraising ideas, or to
pledge a participant, visit www.jdrf.ca/walk.
Dedicated to Finding a Cure
and Improving Life with
Diabetes
JDRF is the leader in setting the agenda
for type 1 diabetes research worldwide,
and is the world’s largest charitable funder
and advocate of diabetes science. Our
mission is to find a cure for diabetes and
its complications through the support of
research.
Founded by families in 1974, JDRF is
passionate about our commitment to raising
funds to drive world class research for a
cure for type 1 diabetes. Our progress in
research towards a cure, plus advancements
in science and management tools, have
improved the lives of children and adults
living with this complex disease.
JDRF effectively directs resources to
research, taking scientific developments
and translating them into treatments, drugs
and therapies. JDRF is filling the gap
between our academic partners and leading
pharmaceutical partners. The Foundation is
increasingly focused on providing immediate
support for people living with diabetes.
For more information, or to make a donation,
please visit www.jdrf.ca.
What is type 1 (juvenile)
diabetes?
Type 1 diabetes is a non-preventable,
autoimmune disease in which the body’s
immune system attacks and destroys the
insulin-producing cells of the pancreas. It is
the most severe form of diabetes, striking
children and adults suddenly, leaving them
dependent on injected or pumped insulin
for life. It has nothing to do with diet or
lifestyle, and is not preventable. Insulin is
not a cure, nor does it prevent complications
which may include kidney failure, blindness,
heart disease, stroke, nerve damage, and
amputation.
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2. Ju v enile D i a b e t e s R e s e a r c h F o u n d a tio n
Signs & Symptoms:

Living with type 1 diabetes requires
approximately 1,463 needles a year
(based on four per day), and 2,190
finger pokes a year to test blood sugar
levels.

While the causes of this disease are
not yet entirely understood, scientists
believe both genetic and environmental
triggers are involved.

Canada has the sixth highest incidence
rate of type 1 diabetes in children 14
years or younger in the world.

Globally, every ten seconds two people
develop diabetes.

The World Health Organization
indicates five to ten per cent of a
nation’s health budget is spent on
diabetes.

Diabetes and its complications cost the
Canadian economy more than
$15 billion a year.
The warning signs and symptoms of type 1
diabetes are:

Extreme thirst

Frequent urination

Sudden vision change

Fruity, sweet or wine-like odour on
breath

Increased appetite

Sudden weight loss

Drowsiness, lethargy

Heavy, laboured breathing

Stupor, unconsciousness
Did you know?

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Over 300,000 Canadians live with
type 1 diabetes.
The number of people living with
type 1 diabetes is increasing by three
to five per cent annually – and the
greatest rise is in children five to nine
years of age.
3 . M e e t De b o r a h Sissm o r e
Everything Counts When
Living with Diabetes
I was diagnosed
with type 1
(juvenile) diabetes
when I was
four years old.
When I was 30,
complications from
the disease left me
totally blind.
I have been living
with diabetes now
for 42 years, and have experienced firsthand the astonishing advances made in
the care and treatment of the disease. After
all, it wasn’t until my late teens that home
glucose monitors were available for use.
Instead, sugar levels were tested through
urine – a process that was neither reliable
nor accurate. I believe my levels were often
very high; and chronic high blood sugar can
lead to devastating complications, including
blindness.
Fast forward to today – research, education
and growing awareness about diabetes have
lead to staggering improvements for people
like me. Glucose meters are now available
everywhere and the types and quality of
insulin have also improved. Even the method
of delivering insulin has vastly improved
from the glass syringe to the incredible
insulin pump.
But my life really changed in 2003
when I was selected to take part in the
JDRF funded Edmonton Protocol – a
groundbreaking experimental procedure
which involves transplanting insulinproducing islet cells from the pancreas of an
organ donor. After two transplants, my body
started producing its own insulin and for the
first time ever, my blood glucose levels are
perfectly controlled.
It’s obvious I wouldn’t have been able to
benefit from such cutting edge research
if it wasn’t for organizations like JDRF.
Its’ advocacy and work has lead to many
breakthrough treatments, drugs, and
therapies for those living with diabetes.
I believe further research and funding are
just some of the paths to a cure. My hope
is that more and more people with diabetes
will be able to benefit from research and
treatments the way I have. I am a real
example of how every effort and contribution
counts.
Deborah Sissmore
Diagnosed at 4 years of age.
Deborah has been an active JDRF supporter for many years. In 2009, she was a featured
Diabetes Champion as part of World Diabetes Day celebrations, and featured in the
2010 Ride for Diabetes Research video. She is involved in many speaking engagements
on behalf of JDRF, and tells her personal story of overcoming the challenges of type 1
diabetes and inspires others to live a positive and active life despite the disease. JDRF
thanks and recognizes Deborah for her dedication and inspiration.
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4. Fa mily Tea m s & F u n d r a i s i n g Id e a s
Welcome Family Teams
In 2009, Family Teams raised approximately
$3.8 million. Your team can be part of that
success in 2010.
Online fundraising keeps JDRF’s costs
low allowing more money to be directed
towards research.
Step 2: Set Goals

Set your team goal. A good benchmark
to use is setting a goal of $100 per
walker on your team.

Work with JDRF staff to help set and
develop your team goals.

Attend the Family Kick-off event.
You can personalize your fundraising
through a letter writing campaign or creating
a video, and posting it on a shared site such
as YouTube. With these two tools, you can
reach a broad audience with minimal effort
but make a big impact. We want your Family
Team to be successful, so this step-by-step
guide will help target your efforts efficiently.
Step 3: Recruit Walkers
JDRF staff are available for support, and
additional resources are available at
www.jdrf.ca/walk/fundraisingtools.
Who will you ask to join your team? The
more walkers that participate, the more
money your team will raise. Consider:
Step 1: Identify your Team
Captain
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Identify a key team member who is
highly motivated.

Choose a team name that represents
your motivation for participating.

Family, Friends and Neighbours

Co-workers

Diabetes Education Clinic Staff

Child’s Classmates & Teacher
Step 4: Motivate your Team

Register the Team Captain first at
www.jdrf.ca/walk.

A motivated team will help you reach
your team goal.

Encourage walkers to register online at
www.jdrf.ca/walk.

Invite walkers to join your team through
JDRF’s website.
Communicate regularly with your team.
Ask how their fundraising is progressing,
and encourage them to fundraise early
to avoid last minute work.
4 . F a m i l y Te a m s & F u n d r a isin g Id e a s

Create a team banner and fun t-shirt.

Be creative. Invite your team over to
strategize on fun ways to raise more
money.
Step 6: Attend the Walk

Attend the TELUS Walk with your
family and friends. Celebrate.

Have fun. You’ve met your goal. Bring
your pledge forms and money on event
day, and enjoy the Walk.

The last — but NOT least — part
of the TELUS Walk is expressing
your appreciation. Consider ways to
recognize your team. Send thank you
letters or e-mails. If your child has
type 1 diabetes, consider having them
send a personal thank you for helping
raise money for research to find a cure
Step 5: Raise Money

Over the years, JDRF has seen proven
methods that yield great results. Call
your JDRF staff contact, or, visit
www.jdrf.ca/walk/fundraisingtools
for great fundraising ideas.

Monitor your team’s fundraising results
online to see if your team is on track to
achieving the team goal.

Ask. Write letters. Set your goals. Tell
your story. Build your team.
for diabetes.
Hogan’s Hope
“We find that online fundraising is the easiest way to reach family
and friends, near and far. We start a few months before the TELUS
Walk by sending out an e-mail letter to everyone we know. In it, we
include updates on how our daughter cares for her diabetes, and all
the positive things she achieves despite it. By including information
about JDRF research updates and how they affect her life, we help
everyone see how important their donation is to our family. We
include a link to our family fundraising page, where we post pictures
and a personal message. This year, we’ll include a link from our
Facebook pages. We then send reminders and updates in the weeks leading to the Walk,
and of course a big Thank You to everyone afterwards.”
Siobhan
12 years old, diagnosed at 7 years of age.
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4. Fa mily Tea m & F u n d r a i s i n g Id e a s
Family Fundraising Ideas

Pledge yourself the first $25. People
follow the leader on a pledge sheet.

It’s easy – ten donors at $25 equals
$250 – set a ten day goal of $25/day.

Ask your employer about a potential
matching funds program. They may
match funds you or your team raises.

Send an e-mail using JDRF’s online
fundraising tool. Mention if your team
is in honour of a family member living
with diabetes.

Offer your incentive prize as a draw for
your donors.

Reach out and touch all your contacts.
Refer your friends to JDRF’s website,
as we accept credit cards for easy
donation payment.

Give your pledge sheet to your partner
to take into their work place.

Gold Sneaker Sales: Companies
and individuals can donate $250 to
purchase a gold sneaker banner,
displayed at the Walk of their choice,
and includes their name.

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Letter writing/e-mail campaign:
send out a request for support by mail
or e-mail. This is the most powerful
fundraising method available to you.
Special Event: If you have a birthday
or anniversary approaching, host a
party and ask guests to contribute to
JDRF in lieu of gifts.
Food/Beverage Sales: Offer to sell
various food items at an event, and
donate funds to your team.

Sneaker Day at Work: For a donation
of $5, have employees wear sneakers
on a designated day and donate the
money to your team. Or, sell a year’s
worth of Sneaker Day privileges for
$100, or one month for $25.

Car Wash: Hold a car wash at a
neighbourhood gas station.

Challenge Trophy: Create a
Challenge Trophy and issue a
challenge between your friends and
families.

Don’t forget great ideas such as a
garage sale, golf tournament, bottle
recycling drive, live or silent auction.
Online Fundraising Tip
Visit JDRF’s online fundraising website
at www.jdrf.ca/walk to:

Contact donors with ease. Upload
contacts from your personal
address book, or web-based
e-mail (hotmail, gmail).

Customize personal messages to
donors.

Personalize your own fundraising
page with pictures and video.
5 . C o r p o r a t e Te am s & F u n d r a isin g Id e a s
Welcome Corporate Teams
We are glad your company is joining the
TELUS Walk to Cure Diabetes. Corporate
Teams are a vital component to the ongoing
success of the Walk in Canada, and raised
approximately $1.2 million last year.
We want your team to be successful, so
this step-by-step guide will help your efforts
efficiently. JDRF staff are available for advice
and support, and additional resources are
available online at www.jdrf.ca/walk.
There are six key steps to developing a
successful Corporate Team:
Step 1: Identify your Team
Coordinator

Identify and recruit a motivated,
organized and resourceful individual
to support your company’s fundraising
initiatives.
Liaise with Senior Executives to
establish management support for the
TELUS Walk campaign.
Step 2: Set Goals

Work closely with JDRF staff to help
set and develop your company goals.

Secure and promote internal incentives
to help motivate higher walker pledge
results, and to encourage co-workers
to sign-up as walkers.

Identify other ways to reach your
team goal (i.e. sponsor the TELUS
Walk, give a corporate donation,
match employees’ fundraising efforts,
or implement internal fundraising
activities).
Step 3: Recruit Team
Captains

Send an internal memo from the
Senior Management Team urging all
employees to join your Corporate
Team.

Recruit one Team Captain for every ten
walkers.

Register yourself first, and then your
team online at www.jdrf.ca/walk.

Recruit fellow employees, friends and
family to join your team.

Communicate regularly with Team
Coordinator to share progress.
Step 4: Motivate Your Team

Announce your internal Kick-off event.

Ask JDRF staff to arrange for Youth a
Ambassador to attend.

Show the JDRF TELUS Walk video.

Team Captains can hang posters and
distribute pledge forms throughout
their area.
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5. C orporat e Te a m s & F u n d r a i sin g Id e a s
Step 5: Raise Money

Jeans/Casual Day: For a donation of
$5, employees can dress casual on a
designated day. Or, sell a year’s worth
of Jeans Day privileges for $100, or
one month for $25.

Collection of “Extra Change” near the
register in the cafeteria.

Draws for gift certificates, tickets, or
prime parking space at the office: For
a donation of a specific dollar amount,
donor is entered into draw.

Challenge your suppliers and vendors
to form teams and fundraise. Have
competitions to see who raises the
most funds.

Sneaker Sales: Participating in a
Sneaker Sales Campaign is an easy
way for retail stores to build excitement
and awareness about the Walk in their
community while raising research
dollars.
Monitor your team’s fundraising results
online to see if your team is on track to
reaching the goals you have set.
Step 6: Attend the Walk

Attend the TELUS Walk to Cure
Diabetes with your friends, family and
colleagues. Have fun.

Communicate your team’s meeting
place and time at the event.

Encourage team members to print and
bring a copy of their Online Summary,
pledge forms, and donations.

The last part of the TELUS Walk is
expressing your thanks. Consider
ways to recognize employees and your
Corporate Team(s).
Corporate Fundraising Ideas

Gold Sneaker Sales: Companies and
individuals can donate $250 for a Gold
Sneaker banner displayed at the Walk
and includes their name.

Matching Gift Programs: Pitch your
employer to see if they will match
funds you raise.
Online Fundraising Tip
Now that you have created your online
profile in 2009, you can just log into
the system and start your 2010 online
fundraising activities immediately.
www.jdrf.ca
www.jdrf.ca
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www.jdrf.ca
www.jdrf.ca
6 . Yo u r M o n e y a t Wo r k
Your Fundraising Efforts
are Accelerating Research,
Treatments and Cures
The money you raise at the TELUS Walk
to Cure Diabetes is making a positive
difference in the lives of over 300,000
Canadians living with type 1 diabetes. They
are living longer, with a higher quality of life,
and lower risk of developing complications.
Because of you…

JDRF has moved more research
into human clinical trials than in its
previous 35 years of research funding
combined. We fund 43 human clinical
trials, up from 6 in 2000.
JDRF is speeding the pace of research
by engaging industry. We have over
25 industry partnerships, in every area
of research from stopping the immune
response to regenerating and replacing
beta cells to developing an artificial
pancreas.
JDRF is improving lives today by
developing an artificial pancreas. This
device combines continuous glucose
monitors with insulin pumps, joined by
a computer algorithm, to deliver insulin
when needed based on glucose levels.
World-class Clinical Research
in Canada
In 2009, JDRF announced its first
partnership with the Government of Canada
through the Federal Economic Development
Agency of Southern Ontario. Through
this innovative two-year partnership, the
Government of Canada committed
$20 million, with a matching contribution of
$10 million from JDRF to accelerate worldclass diabetes research in Southern Ontario
by implementing a clinical trial network for
diabetes research.
JDRF will collaborate with universities and
research institutions to create a world-class
clinical research platform focused on:

Speeding advances in cures and
therapies for diabetes and its
complications;

Positioning Canada as an international
hub for translational research; and

Attracting the best international
scientists and institutions to Canada.
JDRF is the world’s largest charitable funder
and advocate of type 1 diabetes research
because of your fundraising efforts.
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7. Fo llow t his F u n d r a i s i n g G u id e to Sta y o n Tr a ck
These steps summarize key activities to keep your planning and fundraising on track. They
will help organize your time, and set milestones to motivate your team and maximize your
fundraising efforts.
Step 1
4 months before Walk
Identify Your
Team Captain
Identify a motivated
team member to create
a team.
Register the Team
Captain first at
www.jdrf.ca/walk.
Encourage all walkers
to register at
www.jdrf.ca/walk.
Invite walkers to join
your team electronically
through JDRF’s website.
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Step 2
Set Goals
A good benchmark is
setting a goal of $100
per walker on your team.
For example, if there
are five walkers on your
team, a reasonable goal
is $500.
Work with JDRF staff
to help set and develop
team goals.
Attend JDRF Kick-off
events for inspiration
and meet other teams.
Step 3
Recruit Walkers
The more walkers that
participate, the more
money your team will
raise.
Register yourself first
and then your team at:
www.jdrf.ca/walk.
Use the fundraising
system on the website
to recruit and motivate
team members.
Step 6
Step 5
Step 4
Take the Lead
Motivate Your
Team
Communicate regularly
with your team. Ask
how fundraising efforts
are progressing and
encourage them to start
early.
Be creative. Invite your
team over to strategize
on fun ways to raise
money.
Make the Connection
Raise Money
Equip walkers with
the tools and tips for
fundraising and watch
the dollars grow.
Contact your JDRF
staff, or visit
www.jdrf.ca/walk for
great fundraising ideas.
Monitor your team’s
fundraising results
online to ensure you are
on track to reach your
goals.
Walk!
Attend the Walk
Attend the TELUS Walk
to Cure Diabetes with
your friends, family and
colleagues.
All team members bring
a copy of their Online
Summary (online
pledge results) pledge
forms, and donations.
Celebrate and thank
everyone. Consider
ways to recognize
family, friends and
colleagues that pledged
you or walked.
View the 2010 TELUS
Walk video online for
inspiration.
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8. Help us G i v e M o r e M o n e y t o Re se a r ch
Help JDRF Reduce Costs to
Increase Research Funding
The more money JDRF is able to save, the
more can be directed towards research.
Here are two ways you can help JDRF save
money and reduce costs:
1. Fundraise Online
Online fundraising is effective and
efficient
2. Donate your incentive prize
back to JDRF
Did you know JDRF pays for all its
incentive prizes?
A growing number of walkers are donating
their incentive prizes back to JDRF. The
new 2010 incentive prize system has been
modified in order to facilitate this generous
gesture.
An Hbc gift card prize program allows JDRF
to reduce costs and save money:
Benefits of using JDRF’s online fundraising
system include:

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The average online pledge is
approximately double the amount of a
traditional pledge using a paper form.

Reduced administrative costs of
manually handling donations and
inputting them into the online system.

Receive your tax receipt electronically
rather than have JDRF manually
process it and incur administrative and
postage costs.

Download the Fundraising Guide,
pledge forms and other tools and help
JDRF save on printing costs. The
environment will also thank you.

Provincial and federal taxes are not
applicable to gift cards thus reducing
costs by up to 13%.

A significant discount is applied to gift
cards purchased through Hbc.

Warehousing costs are significantly
reduced or eliminated by not storing
large boxed items.

Reduced shipping costs across
Canada by sending gift cards versus
large incentive items.

Post event fulfillment costs of
producing and shipping additional
incentive prizes are reduced or
eliminated.

Reduced costs by transferring
additional, or unclaimed, gift cards
towards other JDRF programs.
9 . F r e q u e n tly Aske d Qu e stio n s
Q: Where does the money raised go?
Q: When will I receive my tax receipt?
A: Funds raised in Canada are directed to
the most promising and leading diabetes
researchers in Canada. Internationally,
JDRF gives more money to diabetes
research than any other not-for-profit,
non-governmental agency. Since its
inception, JDRF has given over
$1.4 billion (US), and supported most
major advancements in diabetes
research.
A: Tax receipts will be issued late summer
for amounts of $20 and over, or, as
requested. The donor’s name and
address must be complete and legible.
E-receipts will automatically be issued
for online donations.
Q: Can I run, inline skate, ride my bike,
or bring my dog?
A: Please check with your local JDRF
office. Certain TELUS Walk locations
may have some restrictions.
Q: When do Walks take place?
A: Our major Walks take place in mid June,
while community Walks take place
between June and October. Contact your
local JDRF Chapter, or visit our website to
find out the date of a Walk closest to you.
Q: Can we volunteer if we are walking?
A: Yes. JDRF has many volunteers who
choose to help either before or after they
have participated in the actual TELUS
Walk. Contact your local JDRF office to
find out more.
Q: Who should I call if I have more
questions?
A: Call your local JDRF office; our National
Support Office at 1.877.CURE.533;
or e-mail us at general@jdrf.ca. For
complete details on the TELUS Walk in
your area, visit www.jdrf.ca/walk.
Q: Am I considered a “Family Team” if
my company is Walking?
A: Your family is welcome to walk with
you and join your “Corporate Team.”
The TELUS Walk promotes fun, family
and fitness. There are many types
of activities for the entire family to
participate in. “Family Teams” are
families living with type 1 diabetes, and
consist of friends and family walking for
a member of the family with the disease.
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National Title Sponsor
National Sponsor
Charitable Business Number: 11897 6604 RR0001