the mediakit

Holland Herald
Media Kit
2016
A world
worth
travelling
for
Holland Herald
YOUR COPY TO KEEP
Journeys of Inspiration
OCTOBER 2015
From the publishers
of VOGUE, JAN,
Glamour, Quest,
National Geographic
and National
Geographic Traveler
The editorial concept of Holland
Herald offers a range of opportunities
for advertisers.
Holland Herald
Holland Herald
YOUR COPY TO KEEP
Journeys of Inspiration
NOVEMBER 2015
NOVEMBER 2015
Saddle Up
Frisian Beauty: The Model Journey Of Doutzen Kroes
holland-herald.com
Indulge Yourself
Discover The Best Chocolate Stores In The World
Buenos Aires: Beyond Tango And Steaks
holland-herald.com
Dazzling Bogotá: Discover Colombia’s Capital Of Cool
Editorial
Features
The Holland Herald concept emphasizes
visual storytelling through breathtaking
photography, innovative content and
quality journalism.
Unique and exciting stories – superbly
written and researched – combined
with fascinating images and the best
design. Holland Herald provides true
reading pleasure during flights.
Holland Herald
is designed to inspire
Whether she’s hobnobbing with the jet set or
eating lunch in her mother’s country backyard,
anti-diva Doutzen Kroes is perfectly happy
either way. We meet the internationally
renowned fashion model on her home ground,
the Dutch province of Friesland.
Text Hanneke Seesing
Photography Paul Bellaart
Styling Jetteke van Lexmond
32
33
Doutzen Kroes
“People here don’t
hunt me down to
get a picture”
Location Bergumermeer in boat ‘Regenboog 100’. Bathing suit Eres
Interviews with inspiring
global travellers who are
leading in their own fields.
We dive into their professional
accomplishments while
exploring their love for travelling.
Fryslân’s
Finest
Location Parental home Eastermar. Dress Azzedine Alaïa
Global
Citizen
Doutzen Kroes
Journeys of
inspiration
Travel
Story
In the lead travel story, we take
a close look at one of KLM’s
worldwide destinations. The focus
here lies on local characteristics
– the people, trends, attitudes and,
of course, loads of travel tips.
Destination Curaçao
Heaven
on
Earth
Yellow ‘landhouses’, turquoise waters,
white beaches and green iguanas.
Let Curaçao overwhelm you by an explosion
of bright colours, people and spiritu.
Text Margriet Marbus
Photography James Stokes
52
Destination Curaçao
Flamingos wade
through the azure
blue salt lakes,
looking for crabs
Holland Herald
zooms in on
things worth
travelling for
54
53
Destination Shanghai
Local
colours
and local
flavours
58
59
Inspiring trendsetters
– from artists and gallery
curators to food critics and
entertainers – enlighten our
readers on the hotspots in
their hometowns. Where
to go. What to do. Where
to eat. What to see. Our
readers can count on
well-known landmarks but
also on lots of hidden gems.
Accra
Insider Pauline Bax
Photography Rodney Quarcoo
Ghana’s capital seems
to be experiencing
a growth spurt: new
places are opening
almost every week
➍
➋
Pauline Bax is a reporter,
and has covered wars, coups
d’états and daily life in Africa
for more than a decade. Her
current hometown is Accra.
Interviewed by
Michiel van den Berg.
➏
Book
this
story
➌
✈
KLM operates seven weekly
non-stop flights to Accra Airport
from Amsterdam Airport Schiphol.
➎
Book your flight on klm.com
Which district is an up-andcoming neighbourhood?
The city is being developed,
with construction taking place
pretty much everywhere. Lots
of new restaurants can be
found in Osu. This has become
a central district that links
the nicest neighbourhoods.
This has led to a permanent
traffic jam on ➊ Oxford Street,
Osu’s most famous street,
which is kind of symbolic
for the economic growth that
Ghana has experienced over
the past decade.
original features, like wooden
parquet floors, balustrades
and balconies, and there is a
huge outdoor garden where
you can relax. Kaya is one of
the few places in Accra where
you can enjoy a sense of space.
Where would you go for
some history of the city?
That would be the ➋ James
Town district. It’s the oldest
part of the city and was once
a trading post for the first
European explorers in West
Africa, even before the
colonial era. So, this is the
place where Accra arose.
The harbour is now a fishing
port, and you’ll find old villas
that once belonged to the
17th-century slave traders
here. Then, there is the pink
➌ Post Office inspired by
Indian architecture and built
by the British, a lighthouse
and the Makola Market (Kojo
Thompson Road).
Are there any good places
to drink coffee or tea?
Absolutely. Places such as
➍ Bread & Wine (13th Lane),
for example. It’s housed in
an old building in Osu that
has been cleverly converted
into a restaurant. At the front
is a small cafe with a French
bakery, where you can get
croissants, for example. But
you can also sit in the garden,
or drink nice cocktails in the
evening by the poolside.
Budapest
Insider Dóra Konsánszky
Photography Daniel Vegel
located in the studio house of
the Imperial and Royal Court
Photographer. Not only does it
hold great exhibitions, this
eight-storey, neo-renaissance
monument is also unique in
world architecture. And then
the Kassák Museum (Fó tér 1)
gives a complete overview of
the oeuvre and public roles of
Lajos Kassák, a great figure of
the Hungarian avant-garde.
Dóra Konsánszky is a fashion
designer, stylist and also
had her own clip on Fashion
TV. In 2010, she was voted
Fashion Designer of the Year
at the Glamour Women of
the Year Gala. She shows
us the hotspots in her
hometown.
Interviewed by Elly Kiss from
insiderei.com
Book
this
story
✈
KLM operates three daily
non-stop flights to Budapest’s
Liszt Ferenc International
Airport from Amsterdam
Airport Schiphol.
.
Book your flight on klm.com
Which are the best design
shops?
I like to go to Mobili Mania
Stúdió (Victor Hugo u. 45)
for great Italian furniture,
and also Hephaistos (Molnár
u. 27) for other interiors.
And what about bars?
One of the most dynamically
developing centres in downtown Budapest is the Gozsdu
Courtyard (Király u. 3.). It’s a
real meeting point combining
entertainment, gastronomy
and culture. My favourite spot
there is the bistro-bar-club
Spíler Shanghai (Király u. 13).
Where do you like to visit for
a bite to eat?
Nemsüti Bisztró (Hold u. 9). It’s
a small place with a friendly
atmosphere, and the food is
always different, delicious and
healthy. They also have great
vegan dishes, and drinks. Café
Gerlóczy (Gerlóczy u. 1) does
the best breakfast.
And fashion-wise, where
do you like to go?
Usually I wear the ready-towear pieces of my own brand
– just to test public opinion.
If I’m looking for jewellery,
I go to ➋ Treasure Budapest
(Aulich u.5).
Where do you go for art?
I recommend the Ludwig
Museum of Contemporary Art,
in the Palace of Arts (Komor
Marcell u. 1), and the Hopp
Ferenc Museum (Andrássy
u. 103), which shows Asian
arts. The Hungarian House
of Photography – ➊ Mai Manó
House (Nagymezó u. 20) is
What do you especially love
about Budapest?
Because of the city’s location,
we have several ➌ thermal
44
What’s the best place to
buy some local art?
You should really visit ➎ Jake
Mulhane Expedition Outfitters
(1st Soula Close). This is a cosy
gallery, and only open on
Saturdays. The owner, Chris,
has amazing stories to tell
about old African art. He has
also assembled an impressive
collection that’s not for sale;
some of the pieces are really
museum-worthy.
57
Insider Guide
What’s new and happening
in Budapest?
The 7th district in the Jewish
Quarter has a great mix of old,
ruined and renewed. Between
the renovated Liszt Academy
Concert Centre (Liszt Ferenc
tér 8) and Europe’s largest
Synagogue (Dohány u. 2),
you’ll find lots of romkocsma
(‘Ruin Pubs’) – abandoned
buildings that have been
converted into low-key clubs
and bars, with some creative
insight and old furniture.
These have become extremely
popular among the youth of
Budapest and Europe. Besides
that, you’ll also find excellent
street food restaurants and
bistros there, such as Fricska
and Könyvbár (Dob u. 56-58
and 45 respectively).
What is your favourite spot
for some lunch?
Bistro 22 (22 Josiah Tongogari
Street). The interior is very
simple and sleek, and the food
is fantastic. They have salads,
pastas, burgers, as well as
great wine and coffee.
What is your favourite piece
of architecture in the city?
The beautiful villa from the
colonial era, which now is
home to the restaurant Kaya
Energy Bar & Design (1-10th
Link Road). It has lots of
56
springs here. On the Buda
side, only a few minutes from
the heart of the city, you can
visit caves (Szemló-hegyi Cave,
Pusztaszeri u. 35), which were
created by these springs. They
are exciting places to visit – for
tourists and cave lovers. I love
the traditional Gellért Thermal
Bath (Kelenhegyi u 4) and
Széchenyi Spa Baths (Állatkerti
körút 9-11), Rudas (Döbrentei
tér 9) or the Turkish Medicinal
Bath (Fó u. 84).
➌
➊
Where could we find you
in the evening?
I’m usually at one of the Ruin
Pubs or watching a good film
in one of the art cinemas, like
➍ Szimpla Kert (Kazinczy u.
14). You can also find me at
MüPa (Komor Marcell u. 1),
the Palace of Arts, enjoying
a jazz or classical concert. It
is rated the world’s fifth best
concert hall, and the acoustics
are sensational.
Which terrace always has
something happening?
Either the Bazilika Crossing,
with its many pubs and
restaurants, or ➎ Akvárium
Klub (Erzsébet tér 12).
And where’s the best view?
From the Fisherman’s Bastion
(Szentháromság tér 5). You can
see downtown Budapest, the
Danube with its bridges and
islands, the full Pest side of
the city, the Parliament, St.
Stephen’s Basilica and the
city’s 19th-century structure.
Historic hotspots,
invigorating thermal
springs, and creatively
renewed venues
Balint Barna (Dóra Konsánszky), Hungarian Tourism Ltd. (Chain Bridge)
Insider
Guides
Insider Guide
➊
➋
➎
➍
45
Where do you go to escape
the heat of the city?
To the Mövenpick Ambassador
Hotel (Independence Avenue),
where they have a great pool.
Or to Kokrobite, a beach town
at a 25 minutes drive from
Accra. But I don’t go there
for the beach, because it isn’t
that great. I prefer to visit the
lovely Kokrobite Garden. It’s
a large garden with an Italian
restaurant, and you can also
spend the night there. The
owners come from Italy, so
it has an Italian feel to it: the
food is tasty, the atmosphere
is relaxed and the pizzas are
baked in an open oven.
What’s the best place to
party, or to dance?
➏ The Republic (3rd Lane) is
very popular with both expats
and Ghanaians. It is a small
bar in a narrow street in Osu.
They have live performances,
and serve cocktails made from
locally brewed liqueur as well
as Ghanaian snacks with a
modern twist, like fried yam
and chicken.
When friends come to see
you, which hotel do you
recommend?
La Villa Boutique Hotel
(F56/1/13th Lane), which is
located right in the heart
of the city. It’s a small but
beautiful hotel, and also
ideally situated. You can
relax in their cosy bar in the
beautiful garden, or eat in
their lovely Italian restaurant.
Hello
World
Holland Herald
presents a
world worth
travelling for
A selection of all things
worth travelling for:
art & design, architecture,
music & events, sports, food,
gadgets, and, of course,
the latest must-sees and
must-do’s in Amsterdam
and the rest of the Netherlands.
Smart ideas for day and night.
Hello
World
Art & Design
13
Last chance to see the awe-inspiring
masterpieces of Spanish painter Velázquez
at the Grand Palais in Paris. Until 13 July
→
Boston
1
Making waves
Katsushika Hokusai made a splash
in the art world during the early
1800s with his popular paintings
and woodblock prints. As the first
Japanese artist to be internationally
recognised, Hokusai’s ‘Under the
Wave off Kanagawa’ – from the
legendary series ‘Thirty-six Views
of Mount Fuji’ – is now one of the
most famous images in Japanese
art. The exhibition at the Museum
of Fine Arts – home to the largest
collection of Japanese art outside
of Japan – showcases an array of
works from the artist’s seven-decade
long career. Until 9 Aug; mfa.org
2
“The
comfort
zone is
the great
enemy of
creativity”
Liverpool
Dark matters
Dive into Pollock’s enigmatic works
at Jackson Pollock: Blind Spots, an
exhibition of the provocative 20thcentury American artist’s works
during the latter part of his career
(1951-1953), being held at the Tate
Liverpool. The ‘Black Pourings’
series – a deliberate move from his
defining colourful ‘drip’ technique
to a new and darker ‘pour’ – was
less well known but was extremely
influential in the post-painterly
abstraction era. These black oil and
enamel paintings are presented
alongside unique works on paper
and serigraphs from the same
period, which are regarded as his
most important and productive
output as a draughtsman.
Dan Stevens,
actor
Until 18 Oct; tate.org.uk
Bilbao
Puppy
love
Three reasons why we love Jeff
Koons’ retrospective at Spain’s
Guggenheim Museum in Bilbao:
1. The retrospective drops anchor
at the Guggenheim after a successful world tour, which included the
Whitney Museum in New York
and the Centre Pompidou in Paris.
2. Around 100 pieces from Koons’
various artistic stages are displayed
chronologically, giving audiences
a full scope of the innovative
artist’s work.
3. Koons’ instantly recognisable and quirky creations
meet Bilbao’s beloved icon:
‘Puppy’. One of the artist’s
most popular giant sculptures,
this blossoming dog stands guard
outside the museum, welcoming
visitors with its colossal cuteness.
Hummelo
Production and text Angel Trinidad
Secret garden
Piet Oudolf opens the doors of his
own private garden in Hummelo,
a small village near Arnhem in the
Netherlands. The influential Dutch
garden and landscape designer is
famous for his beautiful works all
around the world, including the
High Line and Battery Park in New
York City, and the Lurie Garden in
Chicago’s Millennium Park. Created
in 1982, Oudolf’s Hummelo garden
has undergone many changes to
reflect his evolving planting design.
2-4 Jul, 30 Jul-24 Oct, Thurs-Sat,
11am-4pm; oudolf.com
1. ‘Stone (Ishi)’,
Katsushika Hokusai
1823 (William Sturgis
Bigelow Collection)
Photo © Museum of
Fine Arts, Boston
2. ‘Number 5’, Jackson
Pollock, 1952
(Lee Krasner Pollock
collection)
3. ‘Balloon Dog
(Magenta)’, Jeff Koons,
1994-2000 (François
Pinault Foundation)
18
Until 27 Sept; guggenheim-bilbao.es
19
Hello World
Amsterdam
2003
2000
Amsterdam’s former gasworks
The
first mobile
a
re-opened
as a phone
culturalwith
venue,
camera was
sold in the year in
2000
Cultuurpark
Westergasfabriek,
2003
1
2003
Amsterdam’s former gasworks
re-opened as a cultural venue,
Cultuurpark Westergasfabriek, in 2003
1
Music
Music
Arts and
Kraftwerk
best works by both Dutch and foreign artists. Located at the Passenger
Terminal Amsterdam, 27 national and international galleries are taking
part, including long-term participants
suchstyle
as Galerie Petit and Mark Peet
Fixie
Visser, and newcomers Archaeopteryx Lithographica from Amsterdam and
Thompson’s Gallery from London.
15-18 Jan; realismeamsterdam.com
Fashion
Cut from a
different cloth
Music on the go
Peter Stigter (Fashion Week)
Tube audio
speaker
It’s that time of year again, when
upcoming talent, established
designers, commercial brands
and labels strut their stylish stuff
for the world to see. Open to the
public with
as well
asHein
the international
Together
Piet
Eek, Dutch
fashion
crowd,
the
shows andhas
design
studio
LEFF
Amsterdam
events
are locatedspeaker
all overthat’s
the city,
created
a Bluetooth
the
main
ones
taking
as with
handy
and
easy
to use
as itplace
is at
theand
Westergasfabriek.
Previously
sleek
sophisticated to
look at.
a
gasworks,
it
is
now
a
thriving
Simply connect the 8cm-long
and
culturalspeaker
park. The
industrial
5cm-wide
to your
mobile
setting
combined
with
thelisten
bustling
phone
or table
and you
can
ambiance
of cutting-edge
(and
bop away)
to your own fashion
music, is
a unique
wherever
in experience.
the world you may be.
Mark Twain,
American author
(1835-1910)
Slick ride
Turn heads as you cruise down
the street on an Amsterdam
Fixie Style bicycle from Lekker
Bikes. Designed to conquer cities
worldwide, this urban racer
boasts a comfortable geometry,
multiple handlebar options and a
lightweight, stainless steel frame.
You can pimp it up with a leather
saddle, grips and other accessories
of your choice. The ideal bike for
your daily commute or weekend
rides. lekkerbikes.com
Facing page:
Suzanne Jongmans,
‘Mind over matter Gravity’, Galerie Wilms
1. Tony de Wolf,
‘Silver Dish with Melon
and Ice Bucket’,
Thompson’s Gallery
16-26 Jan; fashionweek.nl
leffamsterdam.com
2625
Right on time
Art fair
Realisme Amsterdam
Realisme is an art fair devoted to contemporary figurative art. From tranquil
and transcendent to eccentric and unexpected, the fair highlights the very
best works by both Dutch and foreign artists. Located at the Passenger
Terminal Amsterdam, 27 national and international galleries are taking
part, including long-term participants such as Galerie Petit and Mark Peet
Visser, and newcomers Archaeopteryx Lithographica from Amsterdam and
Thompson’s Gallery from London.
Vivian Maier
1. A perfect mix of iconic design and
advanced technology, the newly
FOAM photography
museum
developed
complication
has a rare
presents a retrospective
combination
of an annual exhibition
calendar
of 168-hour
the workscalibre,
of Vivian
Maierit one
and
making
a streetof
photographer
of(1926-2009),
the leading models
haute
whose impressive
was only
horlogerie.
It displaysoeuvre
the month,
discovered
two
years
before she
date
and day in
three
separate
died, and
immediately
became
windows,
and
boasts an advanced
a worldwide
sensation.
Maier
system
that takes
the different
worked
professional
nanny
lengths
ofas
thea month
into account.
documenting
street life in
2.while
With its
large 44.2-millimetre
large
American
cities
such as New
case,
grooved
bezel,
classic
York and Chicago.chapter
Her gentle,
railway-track-style
ring,
sensitive
toalmost
everyday
slim
feuilleapproach
hands and
life reflectsArabic
the eye
of a talented
unchanged
numerals,
the
woman
silently resembles
observing from
Annual
Calendar
the the
background.
Untilgieser.
28 Jan;This
foam.org
original
1939 Portu
is
a wink to IWC’s glorious history
of fine watchmaking.
3. The new IWC-manufactured
52850 calibre has two barrels that,
together, generate a seven-day
power reserve.
4. The watch comes in 18-carat
gold with a silver-plated dial, or
in stainless steel with a silverplated or midnight blue dial. All
three versions are fitted with black
Santoni alligator leather straps,
and arched-edge sapphire glass.
iwc.com
The ‘Cosmic
Relaxation
Center
Paradiso’,
a former
19th-century
church,
opened its
doors as
a nightlife
venue in
1968
Fashion
Cut from a
different cloth
It’s that time of year again, when
upcoming talent, established
designers, commercial brands
and labels strut their stylish stuff
for the world to see. Open to the
public as well as the international
fashion crowd, the shows and
events are located all over the city,
with the main ones taking place at
the Westergasfabriek. Previously
a gasworks, it is now a thriving
cultural park. The industrial
setting combined with the bustling
ambiance of cutting-edge fashion is
a unique experience.
German electro pioneers Kraftwerk,
who, in the 1970s, gained international recognition for their
revolutionary ‘sound paintings’
and musical experimentation with
tapes, synthesizers and robotic
voices, perform for eight consecutive nights in Paradiso. Playing one
of their classic albums each night,
The Catalogue 12345678 is a chronological exploration of Kraftwerk’s
eight masterpieces, accompanied
by spectacular 3D images.
16-23 Jan; paradiso.nl
Retrospective
Vivian Maier
FOAM photography museum
presents a retrospective exhibition
of the works of Vivian Maier
(1926-2009), a street photographer
whose impressive oeuvre was only
discovered two years before she
died, and immediately became
a worldwide sensation. Maier
worked as a professional nanny
while documenting street life in
large American cities such as New
York and Chicago. Her gentle,
sensitive approach to everyday
life reflects the eye of a talented
woman silently observing from the
background. Until 28 Jan; foam.org
15-18 Jan; realismeamsterdam.com
Peter Stigter (Fashion Week)
→
Realisme Amsterdam
Vivian Maier
A step forward
→
The ‘Cosmic
Relaxation
Sustainable boots
Center
Paradiso’,
“Age
is an
a former
issue
of
19th-century
These clean-cut handmade rubber boots from Alice + Whittles have
mind
over
church,
a clean conscience too. The brand, launched in 2012 by former UN
Art fair
Refugee
agents Sofi Khwaja and Nicholas Horekens, produces and
matter.
If
opened its
sells sustainably-made goods. The couple craft, research and vet each
you
don’t
doors
as
product’s full supply chain, all the way back to its raw materials (the
a nightlife
mind,
it
rubber for these boots was sourced from an FSC-certified forest) and
ensure sustainable livelihoods for all workers.
venue in
doesn’t
Realisme is an art fair devoted to contemporary figurative art. From tranquil
aliceandwhittles.com
1968
and transcendent to eccentric and unexpected, the fair highlights the very matter”
Arts and
Kraftwerk
German electro pioneers Kraftwerk,
who, in the 1970s, gained international recognition for their
revolutionary ‘sound paintings’
and musical experimentation with
tapes, synthesizers and robotic
voices, perform for eight consecutive nights in Paradiso. Playing one
of their classic albums each night,
Watch
The Catalogue 12345678 is a chronological exploration of Kraftwerk’s
eight masterpieces, accompanied
by spectacular 3D images.
16-23watch
Jan; paradiso.nl
Swiss
manufacturer IWC is
celebrating the 75th birthday of
its most iconic line – the IWC
Portugieser. Four reasons why we
love the new Portugieser Annual
Retrospective
Calendar
watch:
Facing page:
Suzanne Jongmans,
‘Mind over matter Gravity’, Galerie Wilms
1. Tony de Wolf,
‘Silver Dish with Melon
and Ice Bucket’,
Thompson’s Gallery
16-26 Jan; fashionweek.nl
25
Vivian Maier
Hello World
Gadgets
Amsterdam
3
Best-of
Lists
Dive in
Let’s face it, swimming laps in
a pool can be a bit boring. But
not if you’re in a pool with a
mesmerising view: think urban
skylines, jungle environments
and lots of wildlife.
Text Daan Vermeer
64
65
Best Swimming Pools
Italy
The Italian job
Until recently, the Grand Hotel
Tremezzo, sitting on the shores
of Lake Como, treated its visitors
to magnificent Alpine views but
missed a decent swimming area.
Now it has three gems of pools
that leave hotel guests spoilt for
choice. The most eccentric one is
WOW, short for WaterOnWater.
As its name suggests, this giant
pool floats on Lake Como and
gives the sensation of swimming
in the lake. Looking for a more
intimate experience? Then head
to the garden pool, surrounded
by tulips and palm trees. And if
temperatures force you to stay
inside, you can enjoy those lake
views from Tremezzo’s indoor
infinity pool.
Grand Hotel Tremezzo.
grandhoteltremezzo.com
See previous page
Singapore
Larger than life
The Marina Bay Sands, a 2,561-room casino hotel, claims to have
the world’s largest elevated infinity swimming pool. Their rooftop
pool is on the 57th floor, and the building is sandwiched between
skyscrapers, gardens and the harbour front. So, not surprisingly,
a swim in this 150-metre-long pool comes with stunning views
over both Singapore’s skyline and its waters. As the cocktail bar,
palm tree-shaded deck chairs and restaurants are just a crawl
away, there’s no reason to get off Singapore’s coolest rooftop.
Marina Bay Sands. marinabaysands.com
Zambia
Swim on
the wild side
Somewhere in southern Zambia,
on the riverbank of the Chongwe,
sits the Chongwe River House.
While the place only has room
for eight guests, afternoons along
the riverside can get quite busy.
Zambia’s wildlife pays a visit to
the river then, including thirsty
elephants, kudus and impala
antelopes. Watch them drinking
from and bathing in the river a
few metres below, while you swim
around in your own private pool.
Chongwe River House.
chongweriverhouse.com
66
Courtesy of Marina Bay Sands (Singapore), Chongwe River House (Zambia)
Theme-based lists of the
best the world has to offer:
the best rooftop pools, the
best design hotels, the best
undiscovered beaches, the best
safaris and the best island
getaways – to name a few.
Best Swimming Pools
Hong Kong
Salutation
to the sun
As do most of the rooms and suites
(like this Presidential Suite), the
pool terrace of the Intercontinental
Hong Kong overlooks both Victoria
Harbour and Hong Kong Island.
Scattered around the cabanas, lily
ponds and waterfall, the infinity
pools await you for a swim with
a view. Your refreshing dip is even
more rewarding after taking part
in one of the early morning tai chi
or yoga classes that are offered
on the teak-decked pool pavilion.
InterContinental Hong Kong.
intercontinental.com
67
12%
About
our
readers
17%
Passengers
14%
Passengers
> 65
years
Passengers
2,35
< 25
million affluent,
educated & consuming
passengers a month.
years
55-64
years
Holland Herald readers are
up-market and affluent business
and leisure travellers. Because
they are innovative and always
on the move, they are interested
in new technology and highquality and design products.
25-34
years
45-54
23%
years
18%
35-44
Passengers
years
Passengers
56%
44%
Male
Female
31%
69%
17%
Business
Leisure
Passengers
Holland Herald reaches
800,000 unique readers
in this market segment.
378,000
Sources: EMS Survey and e-SCORE
Customer Appreciation Surveys
2015 KLM.
72%
of passengers
travelled to a featured
destination after reading
Holland Herald.
~
46%
of passengers stay
in hotels more than
11 nights per year.
~
31%
of KLM passengers
are frequent flyers,
flying 6 times
per annum.
~
KLM passengers
stay in 5-star
rated hotels.
~
During their
trips KLM passengers
spend an average of
€ 2,130.
About
KLM
Founded in 1919, KLM
flies to 137 destinations
in 80 countries, with
a partner network that
reaches every corner
of the world.
KLM flies to more
destinations in Greater
China than any other
European airline, and
is one of Europe’s largest
carriers into BRICS markets,
with 720 flights a month
into these emerging markets.
For all KLM flight destinations,
please visit klm.com
KLM flies to
137 destinations
in 80 countries
Formats
and
Rates
The following is an overview of our
current advertising rates. For additional
possibilities, please take a look at the
Creative Solutions page. For more
info, please contact one of our sales
representatives on the Contacts page.
ADVERTISING RATES
SIZES ( width x height)
Cover gate fold (3 pages)
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Cover 2 € 19.178
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Half page € 8.791
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Portrait
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TECHNICAL SPECS
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Schedule
Published: Monthly
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Passengers per month: 2.2 million
Passengers per year: 26 million
Language: English
Distribution: On board of all KLM
and KLM Cityhopper flights and
in KLM Lounges at Amsterdam
Airport Schiphol.
Issue 2016
Deadline reservations *
Deadline all materials
JANUARY27 November3 December
FEBRUARY27 December3 January
MARCH27 January3 February
APRIL27 February3 March
MAY27 March3 April
JUNE27 April3 May
JULY27 May3 June
AUGUST27 June3 July
SEPTEMBER27 July3 August
OCTOBER27 August3 September
NOVEMBER27 September3 October
DECEMBER27 October3 November
* If the deadline is in the weekend, please deliver your materials on the Friday before.
New issues appear on the first day of the month.
ORDER PROCESSING
Joyce Plokkaar
joyce.plokkaar@genj.nl
+31 20 794 35 63
Bring your
brand to
the world
In addition to our standard
advertising options, we offer
a number of creative sales
opportunities that can be
customised to meet your needs.
Here are just a few ideas and
options. For more information,
please contact one of our
sales representatives.
We can also incorporate creative
advertising solutions in Holland Herald’s
Editorial Features: insider guides, the
lead travel stories and best-of lists.
Time Flies
This page will highlight
the latest trends in
watches and timepieces.
1735
Time Flies
Blancpain, the world’s
oldest watchmaking brand,
was founded in 1735
Celebrity watch
Old or new. Men’s or women’s.
The design and craftsmanship of a quality
watch will always stand the test of time.
Chrono love
Men love chronographs. There’s no point in
denying it. Chronographs have an appeal to them
that watch-loving men simply cannot resist. Is
it because a ‘chrono’ is a high-tech instrument?
Measuring elapsed seconds and then counting
them mechanically is not a simple task. Or is it
something else? Maybe there are more philosophical reasons to be found.
A normal watch visualises the passing of
time. A chronograph can stop time. With the
push of a button, the hands counting time come
to a standstill and show you the time they just
‘caught’. You could say that a chronograph is an
instrument pretending to give us some control of
our existence by visualising elapsed time. It’s a
fascinating concept.
Great stories and fun facts also help get men
fired up. For instance: the chronograph is named
after the Greek chronos (‘time’) and graphô (‘I
write’). In 1822, the Parisian watchmaker Rieussec invented an instrument in a wooden box
that actually wrote elapsed time with a series of
ink dots on a paper dial. In 1862, Adolphe Nicole
of Switzerland then developed the modern-day
chronograph system with an elapsed time hand
that could be set back to zero.
Lovely anecdotes, indeed. But the love of
chronographs may be attributed to the plain fact
that they just look great – enticingly so. A watch
with buttons, as many hands as possible and
subdials is just irresistible for men with a weak
spot for metres, gauges and indicators. It may be
as simple as that.
Lucky ladies
IWC, official supplier to men, reaches
out to female watch lovers. The new
Portofino is a midsize mechanical revolution from Schaffhausen, Switzerland.
“Ladies, you ride our Harleys, smoke our
Havanas, drink our Glenmorangie. Hands off
our IWC,” was once the text of an IWC marketing campaign. But times change. With so many
watch-loving women reaching for an IWC, the
watch manufacturer from Schaffhausen decided
to launch its first collection of ladies watches.
IWC decided to revolutionise their collection
by adding two feminine Portofino models.
Brazilian Victoria’s Secret model Adriana Lima
and her colleague from the Czech Republic
Karolina Kurkova – both ‘friends of the brand’
– were a source of inspiration while bringing to
life the new Portofino. Adriana Lima sure knows
watches: “A watch is an important accessory,
especially if you don’t like to wear too much
jewellery. I think that watches reveal a lot
about your personality and I am fascinated by
how IWC timepieces seem to touch your soul
time and again and reveal yet another facet of
you. Each watch – the Aquatimer, Pilot’s Watch
or Portofino Midsize – has a profoundly strong
yet graceful presence that leaves a
genuine feeling of empowerment.”
Fellow brand ambassador Karolina Kurkova
recalls wearing the stylish Portofino during
the photo shoot in Portofino, the town on the
Amalfi coast for which the watch was named:
“My most memorable moment was simply being
in the unique and magical place of Portofino. I
felt like I was transported back in time – like a
Hollywood movie star being filmed by a director
who wasn’t only shooting fashion, but timeless,
raw photos. Working with Peter Lindbergh
is always a treat as he understands a woman’s
inner beauty.”
A long time ago, IWC placed an advertisement
in a German newspaper saying ‘IWC makes
ladies watches’. It was an April fool’s joke. The
new Portofino ladies models, however, are no
joke; they’re for real.
Lex Stolk, 0024watchworld.com
Photographed by © Peter Lindbergh
Creative
solutions
Trends to Watch
Adriana Lima (left) wearing the Portofino Midsize Automatic (Ref. 4581)
and Karolina Kurkova with the Portofino Midsize Day & Night (Ref. 4591)
Glashütte Original
Senator Chronograph
Panorama Date
President Dwight D.
Eisenhower’s Rolex Datejust
This gold Datejust, given
to President Dwight D.
Eisenhower for his role in
WWII, went on the auction
block earlier this year.
The timepiece, Rolex’s
150,000th, was presented to
the five-star general in 1951.
The test of time
Dress watches
Different materials, different colours, same style. A dress watch is like
intimate chamber music: subtle and never too loud.
Raymond Weil Toccata
The new Toccata is a classic quartz
watch for both men and women,
and is available in three case sizes:
29, 39 and 42mm.
Jaeger-LeCoultre Master
Ultra Thin Grand Feu
This Master Ultra Thin Jubilee
model celebrates Jaeger-LeCoultre’s
180th anniversary.
IWC Portofino Midsize Automatic This stylish and luxurious creation
comes in an 18-carat red
gold case set with 72 diamonds.
Jaquet Droz Grande
Seconde Quantième
The dial’s design is taken from
an 18th-century pocket watch.
50
51
Multi-page editorial
supplement
Theme-based supplements featuring
a number of participating advertisers.
Topics covered can include a wide range
of geographic and topical themes.
• Dutch Focus
• Yachting & Boats
• Fashion Week in Paris, Londen,
Milan or New York
Business Lunch
Wired
educator
Italian-born Marina Tognetti moved to the Netherlands in
the 1990s and now calls Amsterdam her home. In 2007,
she set up her own multi-language online school, mYngle.
Thousands of people are now taking classes with her.
Interview Charlotte Latten
Photography Maurits Giesen
You are a polyglot: you speak Italian, Dutch,
English, French, a bit of Spanish and some
Chinese. Where does this language passion
come from?
My mother. Ever since I was a kid, I have loved
travelling. My mother was an English teacher
and she travelled – and still does travel – the
world: Asia, South America, the United States.
I saw her going to all these places and always
thought to myself: “One day, I will do the
same.” And I did.
about: why not simply use the Internet to bring
a Chinese teacher to me, through a face-to-face
online class? I immediately knew it was a great
idea. Shortly after that, I quit my job and took
the plunge.
So it was just a matter of time before you
would come up with an idea like mYngle…
mYngle was born out of a personal need. In
2007, I was working as a senior manager at
eBay, but I wanted to start my own business
in China, which was a growing market, so
I decided to learn Chinese. I bought books
and CDs, went to an evening school and
took classes with a Chinese student here in
Amsterdam, but nothing seemed to work.
Was that a big step, to give up a secure job
for an uncertain future?
No. I’m a risk-taker and pretty impulsive, too.
In the 90s, I left my job at Proctor & Gamble
in Rome to go and live in Amsterdam with my
Dutch boyfriend of the time. And in 2000, I
quit my job at The Boston Consulting Group
to travel through Asia for a year.
You were your own first customer?
I was! I strongly feel that, as an entrepreneur,
you must believe in and love your product. If
you wouldn’t buy it yourself, why would
somebody else?
mYngle has started its eighth year. Looking
back, how did the company evolve?
Completely differently than I expected! Having
been a manager, I thought: “I can run a company,
I can steer a team, I can do this.” But building a
business from scratch is a different ball game.
In fact, whenever I applied the same principles
that I knew from my experience as a manager of
large companies, things went wrong. Because a
manager is used to making longterm planning >
Why not?
It wasn’t what I needed. I didn’t have the time
to take evening classes on a regular basis; I
needed lessons to be flexible and I couldn’t
find a teacher that was good enough. I thought
to myself, “There are a billion Chinese people
in China, there must be a good teacher there
for me.” That’s how the idea for mYngle came
80
81
Gadgets
What to Pack for Her
Hello World
A trip to Zurich
100
Only 100 of the limited edition
Leica X2 Gagosian Edition
cameras have been produced
Camera
Rare and iconic
iPad case
Choose your
own adventure
thisisground.com
1
Travel kit
Beauty with
a mission
This Is Ground creates beautiful, hand-made leather goods
for people on the go. The MOD Mini is a folio case for the iPad
mini, with customisable modular inserts that attach to the case
via magnetic buttons, creating even more space for your items.
Perfect for seasoned globetrotters, the Traveller insert has a
special strap to hold boarding passes and tiered slits on the back
for multiple passports. Other inserts include: the Designer, the
Executive, the Charger (including a 4,500 mAh battery pack) and
the Writer. thisisground.com
Watch
Hours away
The Long Distance watch was
created by Hong Kong-based
designer Kitmen Keung. The face
features two dials that can be set
to different time zones, acting as
a gentle reminder of the distance
between the wearer and a loved
one. A quick glance at your wrist
and you know exactly what time
it is wherever your true love waits.
marie-stella-maris.com
1. Leica X2 Gagosian
Edition Camera.
Limited edition of 100
dezeenwatchstore.com
Courtesy Gagosian Gallery, Rob McKeever (Leica X2)
Marie-Stella-Maris is an Amsterdambased lifestyle and skincare
company. For every product you
buy, Marie-Stella-Maris donates
a fixed amount towards drinking
water projects, contributing directly
to improved access to clean drinking
water worldwide. The travel kit
includes shampoo, conditioner,
body lotion and liquid soup made
with botanical organic ingredients,
free from parabens and silicones.
Photography Denis Koval @ Unit CMA Styling Lisa Anne Stuyfzand Special thanks to Decathlon
The cute
Cord Taco is
made from
premium
leather, and
is perfect
for keeping
earphones,
USBs and
small wires
organised
while on
the go
Legendary German photography
brand Leica has teamed up with
the equally celebrated Gagosian
Gallery to create the limited edition
Leica X2 Gagosian camera. Handmade in Leica’s HQ in Germany,
this dream compact camera
features an all-metal construction
with an Expressionist-style design,
an APS-C-format professional
CMOS image sensor with over 16.5
megapixels and an Elmarit 24mm
f/2.8 ASPH lens. gagosian.com
4
From left to right: Lipstick Chanel, Sunglasses Isabel Marant for Oliver Peoples at mytheresa.com, The Great Wide Open Gestalten, Golden
watch Longines, Leather shoe with heel Maison Margiela at stylebop.com, Chocolate bar Toblerone, Leather bag with lock Louis Vuitton,
Metal cup Herschel, Huile Prodigieuse multi-purpose dry oil Nuxe
✈ You can buy Huile Prodigieuse multi-purpose dry oil by Nuxe from the Sky High Collection at the back of this magazine (where available).
47
20
Gadgets
A whole page dedicated to gadgets & must-haves. This page is part
of the opening editorial feature Hello World.
Shopping
A fine selection of what to shop for and
what to pack before you travel.
Inflight
advertising
works
Some people read Holland
Herald to be entertained, others
for travel tips or practical in-flight
and transfer information.
Whatever the reason, willing readers
have your ad right at their fingertips.
If you are looking to increase your
brand awareness and reach new
audiences, consider the following.
Guaranteed
readership
Global
reach
The reach of Holland Herald is
very high: 83% of frequent flyers.
Two third of readers spend more than
10 minutes reading the magazine.
Every ad in Holland Herald
is guaranteed to travel to
137 destinations in 80
countries, with passengers
connecting to and from nearly
every country in the world.
Captive
audience
Passengers on board have time
on their hands, little to do and a
Holland Herald within reach for
the duration of the flight.
Relevance
With an ad in Holland Herald,
you can provide information
about a destination to readers
on route to that very place.
Brand
alignment
KLM and Holland Herald are
globally respected, awardwinning brands. Advertising in
Holland Herald raises the profile
of your lifestyle or travel brand.
Contact
G+J Netherlands
+31 (0)6 81 25 01 30
Joyce Plokkaar / joyce.plokkaar@genj.nl
giO media (Sales Netherlands)
+31 (0)6 50 49 90 05
Bianca van der Maat / bianca@gio.media
+31 (0)6 22 23 84 20
Giovanni Angiolini / giovanni@gio.media
G+J International Media Sales
+49 40 37 03 29 07
ims@guj.de