INDUSTRY EXPERTISE + ELITE CONSUMER PANEL

INDUSTRY EXPERTISE + ELITE CONSUMER PANEL
Amárach Research has developed a unique approach allowing
manufacturers access to a team of food and drink industry specialists
plus a hand-picked panel of super-consumers who have a heightened
level of product awareness.
Amárach has joined forces with one of the UK's leading consumer
research companies - Swift Research - to formulate the new package and
deliver it in Ireland and Great Britain.
Our team of industry specialists will provide valuable advice ranging
from identifying the most appropriate contacts in the retail sector to
advising on strategy, marketing, packaging and brand positioning.
Combined with the intelligent and articulate views from our elite
consumer panel of ‘Food Lovers’, the Food Panel provides a springboard
to success.
The approach allows development outside the formal R&D environment
before progressing to full quant testing, and is also useful for those who
may have budget limitations yet would benefit from drawing on
consumer input during the development process.
THE OPINION LEADERS
ADVISORY GROUP
THE ‘FOOD LOVERS’
CONSUMER PANEL
Amárach has used its considerable knowledge of the Irish
business scene to identify key specialists to form its panel
of experts from the food, beverage and retail sector.
Concept ideas and new products or line extensions can be
fine-tuned through our Food Lovers Panel. These are
consumers who have demonstrated a passion for all things
food and drink. They are not industry specialists.
Our unique group of handpicked sector experts and
opinion leaders include ex-buyers, marketers, brand
communication specialists, npd executives and respected
members of organisations such as Guaranteed Irish.
They are available to consult with directly on products,
strategy or development plans, either before or after
consumer feedback, and can further build on the
interpretation of consumer panel and ad hoc research
results.
This panel of specialists will identify the right people to talk
to and will ensure a concept or developed product has all
the attributes required to impress the buyers.
They can be engaged to:
• advise on the most relevant information and approach
to encourage retailer buy-in
• commercially interpret available consumer feedback
• objectively appraise propositions
• provide leads and support through their own contact
networks
• feed into strategic planning across all elements of your
business, as required
They are intelligent, creative, articulate people who are
able to give considered feedback on an idea, a product or
its packaging, through:
• customer immersion work, to inspire new direction or
test out developing ideas
• in-home product testing
• accompanied shopping/food prep observations
• quick polls with overnight results
• exploratory online and face to face qual – focus groups,
depths, extended diary work and bulletin boards
This type of research with instant access, high quality,
committed consumers provides a cost and time effective
route to meaningful insight for food and beverage
companies and helps in improving products to give greater
appeal to consumers.
Ready access to mirrored ROI, UK and German expert
panels is also available, through consumer research
specialists Swift Research, providing quick, cost effective
expertise across Irish, UK & wider European markets.
Intended to complement traditional research methods, the Amarach Food Panel provides a tailored, cost
effective route to industry expertise and early adopter 'expert' consumer input for manufacturers, retailers,
distributors, designers and service suppliers to the food and beverage industry.
For further information and to discuss your objectives in more detail please contact us.
In Ireland
Meabh O’Donnell/Gerard O’Neill
Amárach Research
T. +353 1 410 5200
E. Foodlovers@amarach.com
W. www.amarach.com
In the UK:
Alison Flannery/Kate Binner
Swift Research
T. +44 1937 543600
E. Foodlovers@swift-research.co.uk
W. www.swift-research.co.uk
Amárach is Ireland’s only holder of the ISO20252 quality standard for research.