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ISSUE
EDITORIAL
FEATURES
GREAT LAKES
DESTINATIONS
NATIONAL
BOAT SHOWS
SPACE
RESERVATION
MATERIAL
DUE
Winter
New Boats
Electronics
Marine Training
Engines
Apostle Islands,
Wisconsin
Toronto International Boat Show
Chicago Boat, RV & Strictly Sail Show
Cleveland Mid-America Boat & Fishing Show
London Boat, Fishing & Leisure Show
Buffalo Boat Show
Miami Int'l Boat Show & Strictly Sail
Michigan-Ohio Sportfishing Expo
Detroit Boat Show
Duluth Boat Sports Travel and RV Show
Grand Rapids Boat Show
Milwaukee Boat Show
Hamilton Boat Show
Minneapolis Boat Show
Northern Illinois Boat Show
Fort Wayne Boat Show
Lansing Boat Show
12/08/15
12/15/15
Pets
Commissioning
Boat Systems
Fishing Tackle & Gear
Tobermory,
Ontario
2/09/16
2/16/16
Nautical Clothing
Marine Accessories
Docks & Lifts
Charters & Rentals
Erie,
Pennsylvania
4/05/16
4/12/16
DIY Projects
Water Toys
Water Sports
Safety Products
Milwaukee,
Wisconsin
6/07/16
6/14/16
Winterizing
Brokerage
Trailers
Storage
Vermilion,
Ohio
8/05/16
8/12/16
10/11/16
10/18/16
January
&
February
Spring
March
&
April
Launch
May
&
June
Summer
July
&
August
Fall
September
&
October
Year End
November
&
December
Marinas
Yacht Clubs
Refits
2017 New Products
Traverse City BS & Water Sports Show
Spring Boating Expo (Novi, MI)
Milwaukee Sports Show
Palm Beach Boat Show
Thousand Island Boat Show
Port Credit In-Water Boat Show
Catawba Island Boat Show
The Great Lakes Boating Festival
Bay Harbor In-Water Boat Show
Chicago In-Water Boat Show
Toledo Antique Boat Show
Michigan City In-Water Boat Show
Port Sanilac Antique Boat Show
Clayton Antique Boat Show
North American Sail & Power Show
United States Sailboat Show
United States Powerboat Show
Fort Lauderdale Show
Outdoor Boating Festival (Metro Beach, MI)
Newport, Rhode Island Boat Show
2015 BUYER’S
◀GUIDE
•
Kerrick
•
Lake Crystal
•
IOWA
Owatonna
Minneapolis
•
Rochester
•
Winona
• Prairie Farm
Grand Portage •
•
Grand Marais
Fox Lake •
•
Ingleside
Ottawa •
ILLINOIS
• Cheboygan
Pellston•
• Mullet Lake
Brutus •
Harbor Springs
• Alanson
• • Oden •
Bay Harbor • • Petoskey Indian River
• Walloon Lake
•
Charlevoix • Boyne City
• •
• East Jordan Boyne Falls
• New Buffalo
Peru •
INDIANA
• Syracuse
• Benton Harbor
• St. Joseph
• South Haven
East Chicago • Michigan City
Calumet • •
• Portage
•
Riverdale •
Hammond
Chicago
• Waukegan Harbor
• Highland Park
Winnetka
• Evanston
•Arlington Heights
•
•
• Kenosha
• Pleasant Prairie
• Winthrop Harbor
•Holland
• Saugatuck
• Douglas
MICHIGAN
Lansing •
LAKE
HURON
GEORGIAN
BAY
•Lion’s Head
• Tobermory
Killarney
•
Toronto
1,500,000+
BOATS IN
MID-AMERICA
2,500,000+
BOATS IN
SOUTH
ATLANTIC
LAKE
ONTARIO
BOATS
IN
PACIFIC
1,000,000+
3,000,000+
BOATS IN
GREAT
LAKES
REGION
(US)
THE TOTAL ECONOMIC IMPACT IN THE GREAT
LAKES IS MORE THAN $29,000,000,000
There are 12,182,157 recreational boats in the US and over
4,300,000 recreational boats in Canada, a total of 16,482,157.
RECREATIONAL BOATING DRIVES
THE GREAT LAKES REGION
THE STATS
Ottawa •
Manotick •
OHIO
Put-in-Bay
Detroit
Cleveland
LAKE
ERIE
ONTARIO
CANADA
Wiarton •
PENNSYLVANIA NEW YORK
Buffalo
• Port Severn
Penetanguishene •
Lansdowne • Rockpo
• Coldwater
•
Midland • • Victoria Harbour
Gananoque •
Orillia • Kirkfield •
Alexandria Bay •
Meaford •
Brechin
•
Kingston Clayton •
Thornbury
•
•
Owen Sound •
•Wasaga Beach
Hastings •
Deseronto • Bath • Cape Vincent
• Beaverton
•
Collingwood •
•
Harrisville
Barrie •
Belleville •
•
Three Mile Bay • •
• Pefferlaw Peterborough
Lefroy •
• Port Elgin
Chaumont
Trenton •
Watertown •
Gilford • •Keswick
Oscoda •
Picton •
Sackets Harbor •
Brighton •
Holland Landing •
Henderson Harbor •
Cobourg
•
Clarington • Port Hope
• Kincardine
East Tawas
• •
• Oshawa
Pickering • • Whitby
• Port Austin
AuGres •
Scarobough •
• Caseville
• Oswego
• Port Hope
•
Sterling
• Bay Port
•
Fair Haven ••
• Harbor Beach
Goderich
Port Credit •
Brewerton•
Point Breeze
• Edenville
Red
Creek
Sodus
Point
•
• • •
•
•
•
Oakville •
Wilson • Olcott
Bayfield
Cicero
• Wolcott
• Forestville
Irondequoit •
North
Rose
Burlington
Niagara
on
the
Lake
•
• Bay City
Midland •
Rochester •
• • Youngstown
Hamilton •
• Port Sanilac
St.
Catharines
Grimsby •
Waterloo
• • Niagara Falls
• Saginaw
Grand Bend •
Jordan Station •
•
Geneva •
Croswell • • Lexington
Grand Island • • Tonawanda
• • Union Springs
Fort Erie
• Amherst
Fayette
Dunnville
•
•
•
•
Port Colborne •
Port Huron
Simcoe • Hagersville
Sarnia
• •
•Lackawanna
Goodells •
Port Dover •
• Flint
•Ithaca
Turkey Point •
• Fenton
• St. Clair
Hartland •
Port Bruce Port Burwell •St. Williams
Auburn Hills
• Watkins Glen
Marine
City
•
•
•
•
•
•
White Lake
•
• Port Rowan
Chesterfield Twp• • Fair Haven
Montour
Falls
•
Port
Stanley
• Dunkirk
Commerce Twp •
Clinton Twp •
Long Point
• Algonac
• Harsens Island
Howell •
Harrison Twp •
• Troy
• Westfield
Brighton • • Novi St. Clair Shores• LAKE • Mitchell’s Bay
• Chatham
Grosse Pointe •
ST. CLAIR
Lincoln Park• •
Erie
• Tilbury
• Tecumseh
Ecorse •
Millcreek • • North East
•
Wyandotte •• Windsor
Fairview •
Belleville • Taylor •
Trenton• •LaSalle
• Lake City
• Kingsville
Rockwood • •
Conneaut •
Gibraltar • • Amherstburg • Wheatley
Ashtabula •
• Leamington
Newport • Grosse• Harrow
Ile
• Geneva
LaSalle • • Monroe
Fairport Harbor
• Pelee Island
• • Grand River
Luna Pier
Mentor •Painesville
Erie •
•
• • Willoughby
Eastlake
Toledo• • Catawba Island •Kelleys Island
Rocky River •
•
Oregon
•
Rossford • •Curtice
• Port•Marblehead
Clinton • • Lorain Parma
•
•
•Bedford Heights
Oak Harbor
Vermilion
• •
Sandusky• • Vermillion
North Brook Park
Huron
Huron
Olmsted
• Oberlin
• Clyde
• Brunswick
• Freeport
• Galena
Boardman •
• Alpena
Little Current •
• Spanish
CANADA
• Blind River
• Rogers City
• Presque Isle
Mackinaw City
DeTour Village
•
• Drummond
•
Cedarville
Island
St. Ignace • • Mackinac
•
Saule St. Marie
Sault St. Marie ••
Echo Bay
Brimley •
•
• Desbarats
Barbeau •
• Bruce Mines
•
Richards Landing
• Spring Lake
• Grand Haven
•Grand Rapids
• Muskegon
Montague •
• Whitehall
• Pentwater
• Ludington
• Manistee
Traverse City
LAKE
MICHIGAN
Milwaukee
Milwaukee
• Grafton
• Port Washington
• Sheboygan
• Two Rivers
• Manitowoc
Oconomowoc
•
• •
Nashotah
• Greenfield
• Franklin
Racine •
Williams Bay
Fontana ••
• Madison
• Monona
Oshkosh •
Appleton •
Menasha •
Cedar River •
Kipling ••Rapid River
• Gladstone
• Garden
•Escanaba • Manistique
Ford River •
MICHIGAN
Marquette •
• Goulais River
• Washington Island
Ellison Bay • • Gills Rock
• Sister Bay
•
Ephraim
Menominee •
Northport
•
Fish Creek Baileys Harbor
• Leland • Torch Lake • Gaylord
Marinette •
•
Suttons Bay •
Peshtigo •
• Egg Harbor
• Glen Arbor • Elk Rapids
Oconto •
• Acme
•
•
Sturgeon Bay
• Kalkasaka
• Grayling
Frankfort
•
•
Suamico
Green Bay •
• Higgins Lake
• Arcadia
• Algoma
• Houghton Lake
• Onekama
• Kewaunee
•
L’Anse
• Schreiber
• Terrace Bay
LAKE
SUPERIOR
•
Copper
•
Gay
Hancock
•
•
Houghton
•
Ontonagon
WISCONSIN
Bayfield • • La Pointe
•
Washburn
•
• Bessemer
Ashland
Saxon•
Cornucopia •
Port Wing•
•
Superior
Duluth •
St. Cloud
•
Monticello
•
•
Anoka
Rogers •
Stillwater
•
Spring Park
•
• • St. Paul
•
Minnetonka
•
• Bayport
St. Bonifacius
• Afton
St. Paul Park•
•Prescott
Hastings•
• Crosslake
•
Brainerd
• Longville
Silver Bay •
Knife River •
MINNESOTA
•
Crane Lake
•
Thunder Bay
Rossport•
2016 PRINT RATES & SPECIFICATIONS
The Ultimate Boating Resource for the Great Lakes
ABOUT THE MAGAZINE
GREAT LAKES SCUTTLEBUTT MAGAZINE
DELIVERS THE MOST BOATING RESOURCES
IN THE GREAT LAKES REGION.
Our free bi-monthly publication offers content related
to boating products, services, events, destinations, and
more. The magazine
magazine reaches over 100,000 boaters across
the Great Lakes Region and beyond via boat shows,
subscriptions, and our digital magazine making it the ideal
environment for your marketing message.
GREAT LAKES SCUTTLEBUTT COVERS THE
TOPICS IN WHICH BOATERS ARE INTERESTED:
• New Products
• Product Reviews
• Yacht Clubs
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• Destinations
• Electronics
• Sailing
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• Charters
• Boat Shows
• Business-to-Business
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• Marinas
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• News
• Advice
• Featured Stories
• Promotions & Prizes
PREMIUM RATES
(color included)
Front & back covers
$6500
Front cover
$4000
Back cover
$3500
Inside front cover
$3500
Inside back cover
$3000
Center spread
$4500
Two page spread
$4000
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(front half)
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3x
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4 color
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1/2 page
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$800
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MECHANICAL REQUIREMENTS
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Publication trim size. . . . . . . . . . . . . . 8.5" x 10.875"
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Keep live content .25" from trim
MARKETPLACE RATES
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For questions about pricing, reserving space, and more,
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1x
3x
6x
4 color
Full page
$2600
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+$400
1/2 page
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1/8 page
$350
$300
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Custom ad sizes available upon request.
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ONLINE MAGAZINE
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A premium location perfect for
advertisement, video, or links to other
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Real Estate
Destinations
Destinations
Southwest Florida Waterfront Living:
Something for Everyone
By Brenda Boss, SageRealtor Group
S
COURTESY OF THE EDSEL AND ELEANOR FORD HOUSE
Lake
St. Clair
freevectormaps.com
Lake St. Clair
AERIAL PHOTO: CHIP MILLER
More Destinations per Boating Mile than Anywhere in the Great Lakes
20
there are places on the lake where you can’t see the shore).
While substantial, it’s modest compared to its much bigger
sisters in the Great Lakes system, and that means wind
and weather aren’t as likely to impede your ability to
ŧE?ť
ʠ>ťť
ťťEŧť
E
?Et
ʠťťťť
and anchorages—all close to where you started.
Lake St. Clair is truly a boater’s paradise. Its average
depth is 11 feet, so the water warms quickly in the spring.
With dozens of islands and a mostly sandy bottom, there
are a multitude of great spots to anchor, gather and take
a dip with the entire family while others may be more
adult friendly!
So what if you don’t know what to do and where to
go? “There is something for everyone on Lake St. Clair,”
according to Macomb County Executive Mark Hackel.
w!
ťŧťŦťťEŧŧťť
?ʠ?
ť
ťʠ
ťŧť
ťŧť
COURTESY OF JOEL PIATEK, FISH HEADZ SPORT FISHING
Lake St. Clair is recognized as the ‘Muskie
Capitol of Canada.’
COURTESY OF LAKE ST. CLAIR TOURISM INITIATIVE
0ŤE?EŦŤʘ?Ť
Lake St. Clair.
On any given day, Lake St. Clair, also know as “The Heart
of the Great Lakes,” is home for such pleasures as a ride on
a go-fast boat, reeling in a trophy musky, pedaling your
bike along the shore, enjoying the sunset with a glass of
wine at a waterfront restaurant — and so much more.
*
ťťŦťŧE
ťťʡť
party. On this lake of many riches, you can discover your
own personal passions and pleasures.
And the great thing about Lake St. Clair is that you’ll
ʠŦ?ťťťťŧ
within minutes of each other—unlike the other Great
Lakes, where there are vast expanses of roadways and
waterways between stops.
But make no mistake, Lake St. Clair is Big Water. With 440
square miles of surface area, and 160 miles of shoreline,
it’s about 26 miles long and 24 miles wide (yes, that means
here in Macomb County, Michigan’s
backyard.“Lake St. Clair is the busiest
freshwater lake than any other lake in
the world during the summer months,”
Hackel adds.
It’s little wonder Lake St. Clair is such
a boating Mecca. It boasts hundreds of
marinas, parks, piers, coastal hamlets,
and anchorages—and has some 150,000
registered boats of all sizes and shapes
in the region and several of the State’s
busiest boat launch ramps —all to enjoy
its waterways during the busy season.
Adding to Lake St. Clair’s appeal is the
fact that it sits between two countries—
the U.S. and Canada, thus has an
ťť
ʡťBŦEŦ
your Nexus Card or your I-68 if
you plan to come by boat). Both sides
of the border have an amazing array
of dining, shopping and recreational
opportunities to discover.
“As part of the Two-Nation Destination
Vacation, neighboring Windsor Essex,
Ontario, provides visitors with the
opportunity to chart their course into
Canadian waters via Lake St. Clair and
the Detroit River,” says Tourism Windsor
Essex Pelee Island Chief Executive
#ʠŧ?%#>w*ŧťu
Muskie Capital of Canada,’ our area is
truly an incredible location to cast your
line. Various other species swim fat and
plentiful here as well including walleye,
bass and perch.
“Guide your own boat into one of our
many area docks, head out with one of
our experienced charters, or simply drop
a line from a waterside park,” he says.
“Other opportunities await you as well
— for a leisurely excursion, try stand-up
paddle boarding along the calm shores
of Lake St. Clair, or take a seat and kayak
your way through the gentle currents.
And for the ultimate wet and wild thrill,
ride the open waves by jet skiing or strap
on a pair of water skis and hang on tight.”
Other great Ontario destinations also
beckon, including Belle River on the
Lake, the Thames River, Chatham-Kent,
Wallaceburg and the Sarnia-Lambton
area—all accessible by sea and by land.
And along the Michigan shoreline, you
can explore mile after mile of great ports
of call, phenomenal dining and unique
shopping experiences. From Port Huron
to Marysville and St. Clair, from New
Baltimore to Harrison Township and
Mt. Clemens, from the Nautical Mile
in St. Clair Shores through the Grosse
Pointe communities and into bustling
Detroit, thousands of recreational and
entertainment venues abound.
If you don’t know where to start, we can
help. The Lake St. Clair Tourism Initiative,
ťyʠťťŧť
promote the lake, publishes an annual
Lake St. Clair Circle Tour Map of the Top
99 Destinations and Attractions. We also
#y.y.Ŧʠ
interesting news, a calendar of events and
activities, along with ideas about what
there is to see and do around the lake.
It also features an interactive map with
major coastal districts, 300 destinations,
even a nautical chart overlay showing
depths and navigation aids you can toggle
on and off.
To learn more, visit
www.TourLakeStClair.org
GREATLAKESSCUTTLEBUTT.COM March & April 2015
GREATLAKESSCUTTLEBUTT.COM
21
outhwest Florida is home to
delightful year-round tropical
weather, beautiful beaches,
ŧť
?Ŧť?ʠ?ť
arts and entertainment options ranging
from festivals to the philharmonics. And
Southwest Florida is home to many parttime snowbirds and full time residents
who hail from the Great Lakes Regions in
the United States and Canada.
One of the most unique features of
southwest Florida is its many options
for waterfront living: along the Gulf of
Mexico, inland deep water canals, rivers,
bays, and lakes. The variety of waterfront
recreation is extraordinary: pleasure
boating on yachts, cruisers, personal
watercraft, or sailboat; kayaking,
canoeing, and paddle boarding; water
skiing; and world-class salt-water and
freshwater angling. Whether traveling by
land or by sea, there are beautiful white
sand beaches along the entire coast.
The primary categories of waterfront
properties in southwest Florida are:
„ Gulf of Mexico beach front
„ Caloosahatchee River front
„ Bays and Harbors
„ Deep Saltwater Canals (aka channels)
All Southwest Florida coastal areas
have waterfront property, but Cape
Coral is by far the most abundant, with
over 400 miles of canals. The ultimate
perk: the boat is just steps away in the
backyard (say hello to the spontaneous
cocktail cruise).
Endless Cruising
Destinations
(Be mindful however that in some
locations, canal depth may limit draft
ťŧťť
{ŧŧʠEťť
vessel length due to turnaround space).
Condominiums on Sailboat Access
waterways and marinas start at about
$200,000 and go up to a million or more
for a penthouse unit. Single-family
sailboat access homes start around
$375,000, with many wonderful choices
in the $500,000 to $900,000 range. Luxury
properties start in the low one millions.
Vacant, unimproved sailboat access home
sites are $250,000 to one million.
Gulf Access Properties
Gulf access canal properties are on
canal systems that lead to the Gulf of
,ŧ?ŦEťťʠ
bridges that limit the height of the boat
that can travel on the waterway. Bridge
clearance of 8 or 10 feet at mean high
tide is typical and generally it is 30
minutes or more to the Gulf.
For boaters, the choices for short or
erfront
extended cruising are dizzying. Our waterfront
home is in Cape Coral, smack dab in the middle
of some of the greatest boating Florida has
to offer. From our home base where our 31’
Express Cruiser is docked, it’s a short tripp
ont
to enjoy casual or fine dining at waterfront
restaurants and resorts in Cape Coral,
downtown Fort Myers, Fort Myers Beach,,
Sanibel, Captiva, Cabbage Key, and more..
yers
A great day out is to anchor off Fort Myers
a, or
Beach, Lovers Key Beach, North Captiva,
oat, is
Cayo Costa. Naples, just two hours by boat,
one of our favorite southern route trips.. We
get a slip at Crayton’s Cove and stay a night
or two so we have ample time to take in the
g.
renowned beaches, shopping, and dining.
Traveling north there is much to exploree in
rasota,
the beautiful beach towns of Venice, Sarasota,
Tampa-St Pete, and Tarpon Springs. For those
eing
who want to enjoy the serenity of just being
on the water, there are well-documentedd
ters
anchorages along the entire coast. Boaters
her on
have their choice of cruising styles, either
tal
the protected channels of the Intercoastal
lm
Waterway (ICW) or on the wide open, calm
waters of the Gulf of Mexico.
And if all of that is not enough, there is indeed
more: the Florida Keys, the entire east coast
oast
of Florida, and the islands of the Bahamass are
all popular cruising destinations for Southwest
hwest
Florida boaters.
Visit
V
Vis
it uss online
on ine for
for a FREE
FREE Quote
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Sailboat Access Properties
Sailboat access, sometimes called
“direct” Gulf of Mexico access, describes
properties on canal systems or in marina
communities where passage to the Gulf of
Mexico is unrestricted.
As the name implies (referring to a
ť
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bridges or electric lines spanning the
waterway between the property and
the Gulf of Mexico. Sailboat access
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56 GREATLAKESSCUTTLEBUTT.COM March & April 2015
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What You Can Do
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OTHER OPTIONS TO ENHANCE YOUR PRESENCE
• IInterstitial
erstitial Page (Page Block) —
Your full page sized ad slides up
during a page turn $1000
• Flash Animation $500
• Audio or Video $250
• Centerfold (rotating) $250
• Business Reply Card (contact
advertiser directly) $250
DIGITAL MEDIA OPTIONS & SPECIFICATIONS
THE WEBSITE
eNEWSLETTER
Our site generates 150,000 page views per month and
has 15,000 unique visitors. Prices shown are per month.
Scuttlebitts, our weekly newsletter is sent to
85,000 subscribers. Prices shown are per week.
Rates &
Options
1
3
$500
2
1
Title Banner
728px x 90px
2
Splashboard
5
600px x 350px
3
Leaderboard
834px x 90px
4
6
Premium Video
$300
4
5
Content Banner
834px x 74px
9
$250
6
Featured Story
7
Featured Product
8
Featured Video
9
Large Banner Ad
7 13
300px x 200px
10
12
160px x 600px
11
15
14
Skyscraper Ad
Product Giveaway
8
$150
12
Medium Banner Ad
300px x 100px
13
Featured Classified
POPULAR ITEM
17
14
News Story
15
Small Banner Ad
11
$100
140px x 100px
16
Partner
FREE
17
16
Content Banner
With Purchase
of Print Ad
or Splashboard
468px x 60px
14
10
SOCIAL MEDIA SERVICES
Social media has a 100% higher lead-to-close
rate than online outbound marketing.
$100
POST
The number of
businesses that say
Facebook is critical
to their business has
increased by 75%.
POST
Instagram is by far
the most effective
platform for
businesses to get
followers to contribute
user generated
content for your brand.
PIN ›
TWEET
Twitter is an
important
platform to engage
consumers in your
products.
This is marketing’s
online bulletin board. We
can “pin” our favorite
products which then gives
other users the ability to
view it on a platform that
fosters promotion.
$250/$100
‹ VIDEO
Content marketing is
controlled by video as the
dominant medium,
which is why we have
integrated this into our
services.
PRODUCT GIVEAWAYS
Great Lakes Scuttlebutt offers an increased
exposure value across multiple platforms.
$250
Valued less than $1000
ONLINE COVERAGE
Valued greater than $1000
ONLINE & boat show coverage
PRODUCT GIVEAWAY PLATFORMS
TEXT MESSAGE
VIDEO MESSAGE
SOCIAL MEDIA
EMAIL BLAST
At additional cost
CONTACT US
The Ultimate Boating Resource
for the Great Lakes
OFFICE
PUBLISHER
DESIGN
877-775-2538, Ext. 100
info@greatlakesscuttlebutt.com
Erik Kyle • 419-699-0415
erik@greatlakesscuttlebutt.com
877-775-2538, Ext. 400
design@greatlakesscuttlebutt.com