wallcoverings - Messe Frankfurt

Meet the right buyers among industry
professionals from around the world
The 2014 fair achieved a 10% increase in visitors compared with 2013,
having 43,189 visitors. Around 10% of buyers expressed their interest in
wallcovering products.
Overseas visitors came from Europe, the US, Middle East, Russia and
elsewhere.
29% buyers were designers and professionals from the engineering,
construction and hotel industries in which there is a high demand for
wallcovering products. Retailers including department stores, chain stores
and franchises accounted for 14% of buyers, including IKEA, Carre Blanc,
Alc Gruppo, Laura Ashley, Bealls, Target and Shanghai Red Star Macalline.
National Exhibition and
Convention Center (Shanghai)
Exhibitor feedback
This is the first time we've participated in Intertextile Shanghai Home
Textiles and it's beyond our expectations. Customers speak highly of our
Chinese-style household concept because our style is quite unique among
the industry and attracts many overseas customers and soft decoration
designers.
Mr. Xu Jianbin, General Manager,
Shenzhen Le Zai Dong Fang Culture Co Ltd
We've come here mainly for business development. This is the first time
we've participated in a home textiles fair. Before this, we only focused on
wallpaper exhibitions. We have met many buyers from different industries.
Our main customers are from textiles and soft decoration fields targeting
medium- and high-end market.
Mr. Xiong Zhisheng, Regional Manager,
Suzhou Wallmate Decoration Materials Co Ltd
International and local media reports on fair
year-round
Over 200 media from 27 countries and regions publicised the exhibition
during the year, not only attracting more industry professionals from
different places to the exhibition, but extending the publicity opportunities
for exhibitors beyond the exhibition period.
Selected media list
Domestic
Germany
Italy
UK
USA
Messe Frankfurt (HK) Ltd
Ms Joyce Wong / Ms Irene Chow
Tel: +852 2238 9902 / 2238 9966
joyce.wong@hongkong.messefrankfurt.com
irene.chow@hongkong.messefrankfurt.com
: Rayli Home, China Textile News, International Business Daily
: Arcade, Mobelmarkt, Texdata, Textination
: Close-up, Collezioni Trends, Italian Home News
: Innovation in Textiles, Interiors Monthly, Textiles Intelligence,
WTiN
: Cover Magazine, Home Furnishings News, Home Textiles
Today, LDB Interior Textiles, Textile World
WALLCOVERINGS
Comprehensive
international platform for
wallcoverings
The domestic Chinese market is further developing
towards a whole-home consumption pattern along with
a wide acceptance of one-stop buying habits. Intertextile
Shanghai Home Textiles is an international exhibition with
a growing diversity of exhibitors and products, and is not
only a key event in the home textile, but has also become
a comprehensive business platform for the entire soft
decoration industry as well.
Wallcovering Zone
The fair has an enormous buyer base that provides unlimited
opportunities for wallcovering enterprises. The 2014 fair
featured a Wallcovering Zone that was supported by key
promotional activities. Exhibitors included major domestic
manufacturers and distributors, while overseas brands on
display included Clarke & Clarke (UK), Brentano (US), Desima
(Germany), and many more.
2014 fair
Selected exhibitors
with wallcovering products
Gross area: 150,400sqm
1,334 exhibitors from 31 countries and regions
43,189 visitors from 94 countries and regions
10 international pavilions, including Belgium, India,
Italy, Korea, Morocco, Pakistan, Taiwan and Turkey
International exhibitors
Belgium
Escolys Textiles nv
Libeco-Lagae
Canada
France
Vantex Fabric Mills
Olivier Thevenon Selection
Saudemont Designs
Germany
JAB JOSEF ANSTOETZ KG
Hong Kong
Master Resource Ltd
Indonesia
Sinar Continental PT
Italy
Fiorete Group Spa
Scaglioni Srl
Taiwan
Nai Tso Enterprise Co Ltd
Vida International Textile Co Ltd
United Kingdom
Other featured areas
The fair provided extensive product information for industry
professionals, buyers and exhibitors. Apart from business
opportunities, the fair brought a variety of production and
development inspirations. Additionally, it became even more
eye-catching thanks to the participation of the international
exhibitors.
Editor Zone
The international editors brought their premium upholstery
brands and showcased their latest collections in the fair.
Exhibitors included JAB, Designers Guild, LaCanTouch, and
they have already confirmed the participation in 2015.
Exquisite Europe
High-end manufacturers from across Europe are increasingly
interested in the Chinese market. The fair provides them with
an opportunity to target the domestic market and enables
buyers to experience high-end products.
USA
Morton Young & Borland Ltd
Richloom Shanghai Trading Co Ltd
Shanghai Imagine Hometextiles Co Ltd
Chinese exhibitors
Beijing Xinyada Home Decoration Articles Co Ltd
Shanghai LaCanTouch Decoration Co Ltd
Hangzhou Antex Co Ltd
Shanghai Suwalper Wallpaper Co Ltd
Seegreen Wallcoverings Development Inc
Suzhou Wallmate Decoration Materials Co Ltd
Shenzhen Le Zai Dong Fang Culture Co Ltd
（2014 fair record）