department of visual communication

LOYOLA COLLEGE (AUTONOMOUS), CHENNAI – 600 034
DEPARTMENT OF VISUAL COMMUNICATION
THE STORY OF A MUSTARD SEED
The seed was sown by Fr. A. J. Thamburaj, S.J., when he began 'Loyola Art Club' in the 1970s.
Soon, the 'Club' grew into the Loyola Institute of Visual Communication (LIVCOM), offering a twoyear Diploma in Visual Communication as an evening programme from the year 1979. The welcome
the programme received from the media industry led the Loyola management to go in for a fullfledged Degree in Visual Communication. Thanks to the efforts of Fr. Jeyapathy, S.J., the Director and
his committed staff of Culture and Communication, Loyola College. Loyola became the first college
to offer a Degree programme in the whole of India, and perhaps in Asia. That was in June 1989.
The Department started offering M.Sc. Visual Communication from the year 2004. Now the
department offers B.Sc. Visual Communication (shift-I and shift-II) and M.Sc. Visual Communication
(shift-II) with the strength of over 350 students.
The Department started offering yet another course, M.A. Media Arts (Oodakha Kalaihal)
from 2006. Thanks to the efforts of Fr. Rajanayagam SJ and his colleagues. The medium of
instruction is ‘Tamil’ the vernacular of the region. The course aims at giving opportunity to the
talented youth with a rural background to get trained as professionals for the Tamil media world.
The department is now housed in a well-designed building ‘School of Media Studies’ with
the necessary facilities. Today LOYOLA VISCOM is proud to have spread its roots and wings all over
the world through its alumni. You would bump into our alumni in every nook and corner of the
world doing wonders in the media.
VISION
The Department is committed to train culture
conscious, development oriented, socially
responsible citizens and committed media
professionals.
METHODOLOGY
The
Department
has
made
innovations and hands-on methods of
learning as its hallmark. Besides classroom
instruction,
students
are
constantly
encouraged to attend/organise seminars,
workshops and campaigns.
BEST PRACTICES OF THE DEPARTMENT
FOTALENT
Fotalent has been an annual feature of the Department of Visual Communication, Loyola
College from the year 1994, where students showcase their photographic works and paintings in
‘Lalitkala Akademi, the art gallery of the city. Award winning cinematographers, editors and film
directors, like Mr. Balumahendra, Mr. Lenin, Mr. P.C. Sreeram, Mr. Jeeva, Mr.
Panneer Selvam, Ravi Varma and many other media celebrities have graced
the occasion by their presence and have encouraged our students by judging
the entries.
ARTBEAT
Artbeat is the annual festival of the department which brings
together students of visual communication from the city colleges to interact
and exhibit their talents.
REELIVE
This is an event where the department invite entries of PSA from students all over India and
give awards for the best entries. The entries are judged by professionals of the media industry.
MEDIA INTERACTIVE CREATIVITY SESSION (MICS)
MICS is a platform for students to interact with
leading media professionals. Media professionals
are invited to interact with the students and
share their experience to help students
understand the industry.
MEDIA MELA
It is an opportunity offered especially to
the final year students to showcase their creative
talents by exhibiting all their projects at the end
of the VI semester.
SEMINARS and CONFERENCE
Organizing regional and national seminars is also part of the students' activity. International
Seminar on Satellite Television and National Seminar on Jubilee India and Mass Media are some of
the successful seminars organized by the department. During July 2009 the department conducted
an International Conference ‘Development communication in the Era of Globalization’ in
collaboration with GCRA.
CAMPAIGNS
As part of the academic requirement students organise campaigns both within and outside
the campus. Campaign on Plain Language Movement, Campaign on Child Facing the Third
Millennium, Campaign on Life, and Campaign on Pause & Play, Right to Water, Right to Vote, Road
Safety, Make a Difference (MAD) and Switch Off are some of the campaigns successfully planned and
executed in the recent years.
MEDIAGRAPH
Mediagraph is a students’ monthly media journal entirely managed by students. The issues
carry articles on topics related to media.
VIZHI AND CATALYST
Every year during the first semester the first year UG students bring out lab journals in
English and in Tamil.
THE FACULTY
Dr. Fr. Rajanayagam, SJ. M.A (Comm.) PhD
(Dean, School of Media Studies)
DEPARTMENT OF VISUAL COMMUNICATION
AIDED STAFF
Prof. Henry Maria Victor, M.A. (Eng.), M.A. (Comm.), M.Ed., SLET (HOD)
Dr. Fr. Rajanayagam, SJ. M.A (Comm.) PhD
Prof. Suresh Paul M.A. (Polit. Sci.),M.Phil. M.A. (Comm.) NET
UNAIDED STAFF (SHIFT – I)
Prof. Alex Parimalam M.A. (Comm.), M.Phil. NET
Prof. Dilip Xalxo M.Sc. (Electr.Media), NET/SLET
UNAIDED STAFF (SHIFT – II)
Prof. Chinnappan M.A. (COMM.), M.Phil. NET (Shift II Co-ordinator)
Prof. Milton M.A. (APR), M.A. (Comm.) DDTP, NET
Prof. Suguna M.A. M.Phil. (Comm.)NET
Prof. Susan Athi M.A. (Fine Arts), NET
Prof. Eugene M.Sc. (Electr.Media),
Prof. Bharathi M.A. (Comm.) PGDHRM, NET
Prof. Hemanth M.Sc. (Electr. Media.)
Prof. Elangovan M.A. (Comm. ) DFT (Guest Faculty)
Non-teaching Staff
Mr. Bosco Amirtharaj M.A. (Comm.)
Mr. Adaikalasamy M.A. (Comm.)
Mr. Chinnappan
B.Sc. VISUAL COMMUNICATION COURSE TEMPLATE (2009-2010)
PART
SEM-I
SEM-II
SEM-III
I
LANG (6)
3
LANG (6)
3
II
G.ENG (12)
6
G.ENG (6)
3
MC
9
MC
6
(9)
(6)
SEM-IV
SEM-V
SEM-VI
6
G.ENG (6) 3
MC
(12) 12
MC
(6) 6
12
MC (24) 24
57
ES
4
(6) 4
III
AR
(6)
4 AR
(6)
AO
(6)
4
LANG (3)
FC
V
(3)
1
CCA
EG
(3)
1
FC
(3)
1
CCA
FC
1
(3)
1
30
20
SK (15) 15
15
8
AO
(6) 4
8
2
2
LANG (3) 1
2
EG
(3) 1
2
FC (3+3) 1
4
2
2
ORA
HOURS
MS (15) 20
4
CL(3)
IV
Credits
30
ORA
30
2
2
30+3
30
30
140+4
180(+3)
B.Sc. VISUAL COMMUNICATION COURSE TEMPLATE (2012-2013)
PART
SEM-I
SEM-II
SEM-III
I
LANG (6)
3
LANG (6)
3
II
G.ENG (6)
3
G.ENG (6)
3
G.ENG (6)
9
MC
9
MC
MC
(9)
(9)
SEM-IV
SEM-V
3
(9) 9
G.ENG (6) 3
MC
(6) 9
12
MC (24) 24
(6) 4
III
MS (15) 15
SSP
AR
(6)
4
AR
(6)
IV
FC
(3)
CCA
1
EG
(3)
1
FC
(3)
1
CCA
(6)
4
AO
LANG (3)
1
LANG (3) 1
EG
FC
(3)
1
(6) 4
110
(3) 1
8
FC (3+3) 2
2
ORA
30
SK (15) 15
4
AO
HOURS
CREDITS
6
ES
V
SEM-VI
30
30
ORA
30+3
2
4
30
30
140
180(+3)
B.Sc. VISUAL COMMUNICATION COURSE STRUCTURE
(2009-2010)
CODE
SUBJECT TITLE
T/P
CATE
H/W
CRE
SEM - I
(Credits - 09)
VC 1502
Human Communication
T
MC
4
4
VC 1503
Visual Literacy
P
MC
5
5
SEM – II
(Credits - 06)
VC 2504
Drawing
P
MC
3
3
VC 2505
Art and Aesthetics
T
MC
3
3
VC 2101
Elements of Film
P
A(R)
6
4
VC 2304
Film Appreciation
P
EG
3
1
VC2305
Radio presentation
P
EG
3
1
SEM –III
(Credits - 12)
VC 3503
Advertising Basics
T
MC
3
3
VC 3505
Graphic Design
P
MC
4
4
VC 3506
Media Culture and Society
T
MC
5
5
VC 3101
Photography
P
A(R)
6
4
SEM - IV
(Credits - 06)
VC 4505
Script Writing
P
MC
3
3
VC 4506
Advertising Creativity
P
MC
3
3
VC 4201
Media Skills in Advertising
P
A(O)
6
4
VC 4302
Visual aesthetics
P
EG
3
1
VC 4304
Acting Skills
P
EG
3
1
SEM – V
(Credits – 24+04 )
VC 5515
Visual Analysis
T/P
MC
6
6
VC 5516
Communication Theories
T
MC
6
6
VC 5517
Media Research Methods
T/P
MC
6
6
VC 5518
Development Communication
T
MC
6
6
VC 5410
Television Production
P
ES
VC 5411
Visualizing and Illustration
P
ES
VC 5412
Professional Photography
P
ES
VC 5413
Copy Writing
P
ES
6
4
SEM – VI
(Credits - 35)
VC 6606
Project
P
MS
7
8
VC 6607
Study Paper
P
MS
4
6
VC 6608
Comprehensives
P
MS
4
6
VC 6653
Internship
P
SK
6
6
VC 6654
Media Presentation Skills
P
SK
6
6
VC 6655
Media Management
T
SK
3
3
M.Sc. VISUAL COMMUNICATION COURSE SYLLABUS
(2008-2009)
CODE
SUBJECT TITLE
T/P
CATE
CRE
H/W
SEM - I
(Credits 22)
VC 1800
Image and Imagination
T
MC
4
5
VC1808
VC1809
P
ES
4
6
VC1810
Television Production-I / Computer
Graphics-I /Design-I/ Photography
(one of the four)
Visual Design
P
MC
4
5
VC1811
Contemporary Advertising
P
MC
4
5
VC1812
T
MC
3
4
VC1814
Information and Communication
Technologies
Communication and Culture
T
MC
3
4
SEM - II
(Credits 23)
VC2801
Development Communication
T
MC
4
5
VC2802
Theories of Visual Analysis
T
MC
4
5
VC2809
Film Theories
T
MC
3
4
VC2810
Media Management
T/P
MC
3
4
VC2811
Science and Art of Sound
P
MC
3
4
VC2812
VC2813
Television Production-II/Computer
Graphics-II/ Design-II/ Photography-II (One
of the four)
Media Issues and Trends
P
ES
4
6
P
ED
2
2
SEM - III
(Credits 22)
VC3808
Communication Research Methods
T
MC
5
6
VC3809
Media Effects and Ethics
T
MC
5
6
VC3810
Writing for Media
P
MC
4
6
VC3811
Public Relations
P
MC
4
6
VC3812
VC3813
P
ES
4
6
SEM - IV
Television Production-III/ Computer
Graphics-III/Design-III/ Photography-III
(One of the four)
(credits 23)
VC4803
Comprehensives
P
MC
5
6
VC4804
Study Paper
P
MC
5
6
VC4805
Project
P
MC
6
8
VC4806
Internship
P
SK
5
6
VC4807
Professional Practice
P
SK
2
4
PROMINENT ALUMNI
Ours shine in the academic field and the Media industry.
They bring laurels to the department.
SOME OF THEM ARE ……..
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Jayam Ravi (Actor)
John Vijay (Actor)
Kavitha Ganesh (Dean, MOP Vaishnav College)
Kumararaja (Film Director)
Poorani (HOD, Ethiraj College)
Pradeep Milroy Peter (Program Manager,
Vijay TV)
Pushkar Gayatri (Film Directors)
Ram (Advertising Photographer)
Richard M Nathan (Cinematographer)
Sharmila Christy (HOD, Women’s Christian College)
Soundar (Cinematographer)
Sydney (Fashion Designer)
Vijay (Actor)
Vishal (Actor)
Vishnuvaradan (Film Director)
Vijay Anand (Human resource, Manger, Zee TV)
Vijay Antony (Music Director & Actor)