Opel in Europe

2009
Opel in Europe
Facts & Figures
At a Glance – 2009
Adam Opel AG was founded in 1862 in Rüsselsheim,
Germany. Opel and its sister brand in the U.K., Vauxhall, sell
vehicles in over 35 markets in Europe. The company operates
13 vehicle, powertrain and component plants in 8 countries
and employs around 47,000 people. Many additional jobs are
provided by some5,000 independent sales and service outlets
as a direct result oftheir business with the automaker.
In 2009, for the third consecutive year Opel sold over
1.2 million passenger cars and light commercial vehicles in
Europe, achieving a market share of 6.4 percent. In its
homemarket in Germany, Opel regained the number two
position with a market share of 8.6 percent.
The Opel/Vauxhall Insignia was the proud winner
of the highly coveted “European Car of the
Year 2009” title. An independent international
jury of key car journalists from 23 European
countries chose the Insignia from a field of
37 contenders.
2
Index
At a Glance – 2009
2
Section I: Company
Section III: Production & Employment
Opel Management Board
5
Production by Country and Plant
25
Opel Heritage
6
Vehicle Production by Model
26
Innovations
8
Employees by Country
26
Environment
10
Opel Locations in Europe
27
Awards
12
Products
14
Imprint
28
Section II: Sales Figures
Sales Highlights
20
Sales by Country
20
Top Ten Markets in Europe
21
Sales by Model
22
Market Share by Brand
22
Top Ten Brands and Models
23
3
Section I
Company
Astra
4
Opel Management Board
David N. (Nick) Reilly
Chief Executive Officer
Opel Management Board Members
Rita Forst
Engineering
Holger Kimmes
HR/Labor Relations
Reinald Hoben
Manufacturing
Tom McMillen
Purchasing
Mark James
Finance
Alain Visser
Sales, Marketing &
Aftersales
5
Opel Heritage
Opel looks back on a long history. Here are some key dates:
1966
Inauguration oft he Opel plant in Kaiserslautern
Opening of the Opel proving ground in Dudenhofen.
1967
Inauguration of the GM Belgium plant in
Antwerp for Opel production.
1982
New assembly plant opens in Zaragoza,
Spain, to produce the Opel Corsa; new engine
and transmission plant in Vienna (Aspern),
Austria, starts production.
1992
New Opel plant opens in Eisenach, Germany.
1996
New engine plant in Kaiserslautern, Germany, begins
begins production. Opel and Renault sign cooperation
agreement in light commercial vehicle sector.
1998
Inauguration of the Adam Opel Haus, the new
Opel headquarters in Rüsselsheim.
Opening of new Opel plant in Gliwice, Poland.
The Opel plant in Rüsselsheim is completely rebuilt.
1999
Opel celebrates 100 years of car production.
1962
Inauguration of the second Opel plant in
Bochum, Germany. Start of production of the first
Kadett.
2002
Production starts at Opel’s state-of-the-art facility
in Rüsselsheim.
Start of production at new GM-AVTOVAZ joint
venture plant in Togliatti, Russia.
1963
Production starts at Ellesmere Port
car plant in the U.K..
1862
Adam Opel goes into business: he builds his
first sewing machine, laying the foundation for the
Opel company in Rüsselsheim, Germany.
1899
“Opel Patent Motor Car, System Lutzmann” is
the name given to the first Opel automobile.
1902
The first Darracq chassis are outfitted with Opel
bodies in Rüsselsheim. The vehicles are marketed
under the brand name Opel Darracq.
1906
The one thousandth Opel automobile leaves
the factory.
1912
Opel celebrates its fiftieth anniversary.
1929
GM aquires Adam Opel AG in Rüsselsheim, Germany.
1940
Opel production is halted for the duration
of the war.
1950
6
Opel Heritage
2007
Continuous expansion in Central and
Eastern Europe: start of Opel Antara production
in St. Petersburg, Russia.
25th anniversary of Opel/Vauxhall Corsa.
2009
The ten millionth Opel – a low emission
Corsa ecoFLEX 1.3 CDTI – rolls off the Zaragoza
assembly line.
Kapitän 1958-1959
7
Innovations
For more than a century, Opel has been at the forefront
of automotive design and innovation.
Here is a selection of our innovations:
1965
Opel Experimental GT is first concept car by
an European automobile manufacturer and first
concept car to go into production (in 1968).
Opel makes the automobile affordable with the
“Doctor’s Car”, sold at a price of 3,950 marks.
1976
Introduction of modular construction system
at Opel: Prefabricated car bodies can now be
combined with different engines and chassis.
Composite-glass front windscreen for all
Opel models. Opel patent: cavity in piston head
reduces noise in diesel engines.
1983
Opel Senator is the first car with ABS System.
1984
Opel Kadett GSi is the most streamlined car
in its class, at 0.30cd.
1989
Opel is first European manufacturer to offer catalytic
converters as standard on all gasoline models.
1993
Opel patent: “metal protection sheet” integrated
into seat backrests forms a rigid barrier. Opel pedal
release system introduced to reduce leg injuries in
the case of an accident.
1995
Opel Corsa Eco3 is first ready-to-drive 3-liter
per 100 km car in the world.
1999
Flex7 seating system in the Opel Zafira.
2003
Introduction of fuel saving Twinport-Technology for
gasoline engines
2005
All Diesel cars are available with maintenance-free
diesel particulate filter.
1899
First Opel Automobile patent: reverse gear in
patented motor car, Lutzmann system.
1909
1910
1924
Opel is first German manufacturer to adopt
assembly-line manufacturing methods that enable
volume production.
1928
Opel builds RAK 1 and RAK 2. RAK 2 has 24
solid fuel rockets that catapult the vehicle to an
amazing 238 km/h, setting a new world record.
1931
Opel is first manufacturer to set up a customer
service school.
1935
Opel Olympia is first German large-volume vehicle with
self-bearing whole-steel body. The new design reduces
the car’s weight and improves aerodynamics and
passive safety (rigid passenger cell with a front end that
deforms in stages on impact). Performance and fuel
efficiency both rise sharply.
8
Innovations
2007
Opel Flextreme concept car, the first application
of GM’s and Opel’s ground-breaking E-Flex electric
propulsion system, is presented.
Opel introduces low-emission ecoFlex variants
of its volume model lines.
GM/Opel engineers develop mechatronic chassis
that makes driving safer and more comfortable.
The Ampera extended-range
electric vehicle will make the
Opel brand the first European
automobile manufacturer to
provide customers several
hundred kilometers of non-stop
electric driving.
9
2008
Opel Eye is introduced in Opel/Vauxhall Insignia. The
small wide-angle, high-resolution on-board camera
reads road signs and lane markings, thus improving
driving safety.
2009
Opel Ampera is unveiled at Geneva Motor
Show. The revolutionary extended-range electric
vehicle will make Opel the first European automobile
manufacturer to provide customers several hundred
kilometers of nonstop electric driving.
Environment
Opel is committed to energy diversity
Opel leads environmentally-friendly
technology development
Opel is pursuing energy diversity on many fronts. It is clear to us
that petroleum alone cannot fuel all of the world’s rapidly growing
demand for enhanced personal mobility. We must develop alternative sources of propulsion, using a variety of energy sources.
Opel supports reducing vehicle emissions and has a clear
strategy regarding environmentally-friendly technology
development:
• Opel will continue to improve internal combustion engines
as well as manual and automatic transmissions.
• Key to its energy-diversity strategy is a variety of technical
details to improve vehicle performance and significantly
reduce CO2 emissions.
• Opel will also continue its efforts to displace petroleum
fuels with alternative fuels such as CNG/LPG.
• Opel is a leader in CNG vehicles that can also be fueled
with biogas.
• Opel will introduce pure battery-electric vehicles in
smaller-size segments
Opel has a broad commitment to producing electric-drive vehicles
that help diversify energy sources, reduce emissions and improve
fuel efficiency.
The innovative Voltec electric-drive technology, featured
in the Opel Ampera, is an important step to leadership in the
development of electrically-driven vehicles.
• With the Ampera, Opel will be the first European automobile
manufacturer to provide customers with an electrically
driven vehicle capable of being the primary vehicle in the
household.
• Ampera and the Chevrolet Volt are the first electricallydriven cars to provide zero range anxiety (from being
stranded by a depleted battery) as well as zero emissions.
• Ampera and the Chevrolet Volt will deliver 60 km (40 miles)
of emission-free electric driving, with the capability to
extend the range to more than 500 of kilometers via an
on-board generator.
• Featuring GM’s fourth-generation fuel-cell propulsion,
HydroGen4 produces an electric output of up to 93 kW and
accelerates from 0 to 100 km/h in around 12 seconds.
• Project “Driveway”, the world’s largest market test of
fuel-cell vehicles:
• In November 2008, 10 HydroGen4 vehicles were added to
the test fleet of the Clean Energy Partnership (CEP) in
Berlin, Germany – a program supported by GM/Opel, fuel
companies, utilities, other automakers and the German
government. CEP provides customers with hydrogenpowered vehicles and fueling stations for day-to-day
testing. The project will run through 2016.
• Nine large corporations – ADAC, Allianz, Axel Springer AG,
Coca-Cola, Hilton, Linde, Schindler, Total, and Veolia – are
the first business partners to test the HydroGen4 in Berlin, in
day-to-day operation.
10
Opel environmental initiatives in Europe
Opel/Vauxhall offers a wide range of low CO2 g/km ecoFlex
variants in each model line. Opel/Vauxhall ecoFLEX models
combine the best of both worlds: they offer low emissions and
fuel consumption without compromising on performance or
driving dynamics.
Heart of the Insignia ecoFLEX model is the 4-cylinder 2.0 CDTI
engine with two versions: 118 kW/160 hp or 95 kW/130 hp. Both
consume only 5.2 liters of diesel per 100 km – equivalent to
136 g/km of CO2 emissions – yet they deliver generous torque
values ranging from 320 up to 380 Nm. That is thanks to
a powerful, new-generation 2-liter common-rail turbo diesel
engine refined specifically for the ecoFLEX range
In 2009 Opel expanded its initiative to promote regenerative
electricity production by building a solar energy power plant on
the roofs of its Rüsselsheim and Kaiserslautern manufacturing
facilities.
Some examples:
The new Opel Corsa ecoFLEX is more respectful of the
environment and more fun to drive than ever. It is powered by
a sophisticated, 70 kW/95 hp 1.3 CDTI diesel engine boosted
by a turbo with variable geometry. It is packed with 28 percent
more power than the previous generation Corsa ecoFLEX even
though fuel consumption and CO2 emissions are slashed by
some 10 percent to 98 g/km CO2.
The Astra’s line-up of powertrains with manual transmission
provides impressive performance and overall cuts CO2 emissions
by more than 12 percent compared with the current generation.
The average fuel consumption of the diesel engines is 4.6 l/100 km
and only 6.1 l/100 km for the gasoline line-up. Ecological star of
the Opel Astra model line is the 95 hp Astra 1.3 CDTI ecoFLEX
which boasts an average fuel consumption of only 4.2 liters per
100 kilometers and just 109 g/km CO2 emissions.
ecoFLEX 1.3 CDTi
11
Awards
A selection of the Opel Insignia’s impressive 32 awards in 2009:
New Opel Astra, launched in December 2009, also
wins prestigious awards:
Insignia was named “European Car of the Year 2009”
by an international jury composed of Europe’s most important
motor journalists.
Golden Steering Wheel award 2009 from Springer Media Group
(Bild, Bild am Sonntag, Auto Bild)
Marc Adams, Vice President, Design, is recognized with AutoBest’s
“DesignBest 2009” award for his work on the Opel/Vauxhall
Insignia. AutoBest is Europe’s second biggest independent
motoring jury with members from 15 Central and Eastern
European countries.
“Auto Trophy 2009”, reader’s choice in Auto-Zeitung in
the category “economically priced vehicle”.
Insignia’s Vehicle Line Director Andreas Haefele was recognized
by Automotive News as “2009 Eurostar” for combining product
development, design and manufacturing ability “to make the new
Insignia a car that would steal buyers from (its) rivals”
One year after the Insignia won the Car of the Year 2009 award,
the new Opel Astra is named as a finalist for Europe’s top
automotive award.
Opel Insignia
• is voted best sedan in “Gelber Engel 2009” awards
presented by ADAC, Germany’s largest automobile club
• is voted best sedan in “Auto der Vernunft 2009” award chosen
by readers of German magazines “Guter Rat” and “SUPERillu”
• wins „red dot design award“
• wins design award from Auto Bild magazine
• Sports Tourer wins “Autonis Award 2009” for best new design
in its segment
• is Europe’s Favorite Car, winning the most popular public
Internet poll for the automotive sector in Europe, the Internet
Auto Award 2009 from AutoScout24
• OPC Sports Tourer took the “Best Sport Car of the Year”
award in the station wagon category by Auto Bild SportsCars,
the sister publication of the German car magazine Auto Bild
Further awards
Five star safety rating from European new car safety assessment
organization, Euro NCAP.
Opel/Vauxhall Ampera wins prestigious technology award
from top British car magazine “What Car?”
Opel develops and manufactures top quality cars. This was again
reinforced by the latest DEKRA car-monitoring survey, where
various Opel models were winners in quality – the Corsa had the
lowest defect rate of all cars on the market in Germany.
The latest Auto Bild quality report named Opel the best
German car manufacturer.
The Opel Agila 1.0 ecoFLEX won the title “Wertmeister 2010”,
achieving the highest residual value in its class in the German
market. (Auto Bild together with the renowned market research
institute Bähr & Fess Forecasts)
12
Corsa Color Race
13
Products
Opel is making state-of-the-art technology accessible to a broad customer base
at affordable prices. The innovative brand offers customers a comprehensive range
of vehicles that lead with bold, dynamic style, versatility, and driving excitement.
New Opel Corsa: New heart, new muscles
– everything under the skin is new. The
new Opel Corsa range now offers a revitalized powertrain line-up that reduces
fuel consumption and CO2 emissions by
up to 13 percent while increasing engine
power in most applications. Chassis
improvements and a steering re-calibration
also improve comfort and fun to drive
feeling. The new Corsa ecoFLEX model
(70 kW/95 hp), in particular, offers
exceptionally low CO2 emissions of just 98
g/km (3-door), yet 27 percent more power.
Agila: The Opel Agila, a mini-monocab
with five doors and five seats, combines
versatility and eye-catching design in a
very compact space. Yet it gives occupants
everything but a small-car feeling. Even in
the rear, adult passengers enjoy plenty of
space. Thanks to the comfortable, slightly
elevated seating position, visibility is
excellent. Luggage compartment capacity
is 225 liters, and with the rear seat folded
forward, it increases to 1050 liters – a top
value in this segment.
Engines:
Gasoline: from 1.0 (48 kW/65 hp)
to 1.2 (63 kW/86 hp)
LPG: from 1.0 (48 kW/65 hp)
to 1.2 (63 kW/86 hp)
Diesel: 1.3 CDTI (55 kW/75 hp )
Engines:
Gasoline: from 1.0 (48 kW/65 hp)
to 1.6 Turbo (141 kW/192 hp)
Diesel: from 1.3 CDTI (55 kW/75 hp)
to 1.7 CDTI (96 kW/130 hp)
Combo Tour: Along with the Combo
Panel Van that offers up to 3,200 liters of
cargo space, the five-seat Combo Tour
variant has established itself as a popular
leisure and family vehicle, thanks to its
spaciousness and outstanding value for
money.
Engines:
Gasoline: 1.4 (66 kW/90 hp)
CNG: 1.6 (69 kW/94 hp)
Diesel: from 1.3 CDTI (55 kW/75 hp)
to 1.7 CDTI (74 kW/100 hp)
14
Products
New Opel Meriva: The Flexibility
Champion. Innovative, versatile and
elegant: The second generation Opel
Meriva, to premiere March 2010, will
set the new standard for automotive
versatility with a multitude of innovative
features engineered to optimize the
flexible use of space and packed in a
distinctive, contemporary design. The
Opel Meriva introduces FlexDoors,
innovative rear-hinged rear doors that
facilitate access to its cabin – a premiere
for a volume manufacturer.
New Opel Astra: Integrating German
engineering excellence, fluid sculptural
design and accessible innovative technologies, the new Opel Astra captures
the philosophy which quickly made the
Insignia Europe’s best-selling mid-sized
sedan. The new Astra brings many comfort
and safety features to the compact class
that the Insignia first introduced to midsized cars. Exceptional technologies like
an all-new mechatronic chassis, the most
advanced lighting system, a front camera
that recognizes traffic signs and seat
technology with the best ergonomics are
available.
Engines:
Gasoline: from 1.4 (74 kW/100 hp)
to 1.4 Turbo (103/140 hp)
Diesel: from 1.3 CDTI (55 kW/75 hp)
to 1.7 CDTI (96 kW/130 hp)
Engines:
Gasoline: from 1.4 (74 kW/100 hp)
to 1.6 Turbo (132 kW/180 hp)
Diesel: from 1.3 CDTI (70 kW/95 hp)
to 1.7 CDTI (118 kW/160 hp)
15
Products
Opel Astra Station Wagon: The Astra
Station Wagon continues Opel’s compact
station wagon success story with an
elegant design, high driving dynamics
and plenty of space for passengers and
luggage. Thanks to its 2.70-meter wheelbase, the Astra Station Wagon offers
above-average rear legroom and a load
capacity of up to 1,590 liters. Features
such as the FlexOrganizer system in the
trunk offer superb interior flexibility.
Astra TwinTop: Launched in May 2006,
the Astra TwinTop was one of the first
vehicles in its class to feature a steel roof
system that can be opened or closed in
less than 30 seconds at the touch of a
button – and at speeds of up to 30 km/h.
Thanks to the space-saving design of
this roof, the dynamic-elegant coupé
among cabrios offers plenty of room for
passengers and load area capacity of
up to 440 liters.
Engines:
Gasoline: from 1.4 (66 kW/90 hp)
to 2.0 Turbo (147 kW/200 hp)
LPG: 1.6 (85 kW/115 hp)
Diesel: from 1.3 CDTI (66 kW/90 hp)
to 1.9 CDTI (110 kW/150 hp)
Engines:
Gasoline: from 1.6 (85 kW/115 hp)
to 2.0 Turbo (147 kW/200 hp)
Diesel: 1.9 CDTI (110 kW/150 hp)
Opel Zafira: The clever 7-seat compact
monocab with its ingenious Flex7 seating
arrangement, unrivalled in terms of its
flexibility, enabling transformation of
the interior in a matter of seconds, without cumbersome removal of the seats.
Opel Astra GTC: With its dynamic
appearance, the Astra GTC model sets
itself apart from its competitors without
making any compromises in terms of
everyday functionality. The successful
model’s uniqueness is underlined by an
exclusive feature: the optional panorama
windshield that stretches back to the
B-pillars and creates a completely new
sense of visibility.
Engines:
Gasoline: from 1.6 (85 kW/115 hp)
to 2.0 Turbo OPC (177 kW/240 hp)
CNG: from 1.6 (69 kW/94 hp)
to 1.6 Turbo (110 kW/150 hp)
LPG: 1.8 (103 kW/140 hp)
Diesel: from 1.7 CDTI (81 kW/110 hp)
to 1.9 CDTI (110 kW/150 hp)
Engines:
Gasoline: from 1.4 (66 kW/90 hp)
to 2.0 Turbo OPC (177 kW/240 hp)
Diesel: from 1.3 CDTI (66 kW/90 hp)
to 1.9 CDTI (110 kW/150 hp)
16
Products
Opel Insignia: The Car of the Year 2009
is available as a hatch, sedan or Sports
Tourer. Technical highlights include:
AFL+, Adaptive 4x4, FlexRide adaptive
damping or e.g. Opel Eye front camera.
The fastest model and emotional spearhead of Opel and of the sporty OPC
(Opel Performance Center) range is
the high-performance Insignia OPC with
a 2.8l V6 Turbo and all-wheel drive.
Opel Antara: Opel again sends a clear
signal in the SUV segment with the
Antara. The compact five-seat crossover
boasts the handling of a passenger car,
high levels of functionality, a raised seat
position and innovative transport features
such as the “Flex-Fix” carrier system,
which pulls out from the rear bumper.
Available with 4WD and 2WD transmission.
Engines:
Gasoline: from 2.4 (103 kW/140 hp)
to 3.2 V6 (167 kW/227 hp)
Diesel: from 2.0 CDTI (93 kW/127 hp)
to 2.0 CDTI (110 kW/150 hp)
Engines:
Gasoline: from 1.6 (85 kW/115 hp)
to 2.8 V6 Turbo OPC (239 kW/325 hp)
Diesel: from 2.0 CDTI (81 kW/110 hp)
to 2.0 CDTI (118 kW/160 hp)
17
Products
Light Commercial Vehicles:
Combo: Along with the Combo Panel
Van that offers up to 3,200 liters of
cargo space, the 5-seat Combo variant is
a popular family and leisure vehicle.
New Opel Movano: The all-new secondgeneration Opel Movano grows in size
and range coverage, thereby raising the
bar in the European light commercial
vehicle segment with a new large van
platform. It introduces a host of innovative
technologies, a superbly comfortable
and practical interior, competitively low
fuel consumption and best-in-class
operating costs. The all-new generation of
four-cylinder common-rail diesel engines
available in three output variants ensures
lively performance and low operating
costs. All engines are available to meet
both Euro 4 or Euro 5 norms.
Engines:
Gasoline: 1.4 (66 kW/90 hp)
CNG: 1.6 (69 kW/94 hp)
Diesel: from 1.3 CDTI (55 kW/75 hp)
to 1.7 CDTI (74 kW/100 hp)
Vivaro: Medium-duty van/minibus. Ideal
for families or commercial users. Two
wheelbases, two roof heights, six variants,
up to nine seats.
Engines:
Diesel: 2.3 CDTI from 74 kW/100 hp
to 107 kW/146 hp
Engines:
Gasoline: 2.0 (86 kW/117 hp)
Diesel: from 2.0 CDTI (66 kW/90 hp)
to 2.5 CDTI (107 kW/146 hp)
18
Section II
Sales Figures
Insignia OPC
19
2009 Sales Highlights
2009 Sales by Country
Country
Opel/Vauxhall sold over 1,209,000 vehicles in Europe in 2009
In spite of the economic crisis spreading over to key Western
European markets, Opel achieved a 6,4 percent market share
in Europe.
In Germany Opel increased its registration about 28 percent to
nearly 350,000. Market share grew to 8.6 percent with the highest
number of registration since 2006. In the passenger car market
Opel regained the number two position.
In the United Kingdom Vauxhall reached 11,7 percent market
share and has been number two on the market for over four
years.
With a market share between 10.4 percent (Macedonia)
and 7.8 percent (Slovenia), Opel consolidated its position in
Central Europe.
Opel Market Share
(%)
Germany
347,697
8,6
United Kingdom
260,873
11,7
Italy
133,615
5,7
France
96,030
3,6
Spain
72,033
6,7
Belgium & Luxembourg
46,081
7,8
Russia
34,277
2,3
Netherlands
30,445
6,7
Turkey
24,710
4,3
Austria
24,240
6,9
Poland
23,503
6,3
Greece
17,795
7,5
Switzerland
15,343
5,2
Portugal
13,363
6,6
Denmark
8,387
6,4
Hungary
7,072
9,8
Sweden
6,838
2,8
Romania
6,038
4,1
Croatia
5,207
10,3
Norway
4,989
3,9
Slovenia
4,901
7,8
Ireland
4,688
6,9
Czech Republic
4,153
2,2
Finland
3,323
3,2
Slovakia
2,812
3,0
Serbia-Montenegro
2,477
5,2
Ukraine
2,390
1,3
Bulgaria
2,191
8,2
Macedonia
1,216
10,4
Bosnia-Herzegovina
663
5,9
Other Europe
613
2,2
Other Eastern Europe
372
0,5
Lithuania
290
3,3
Estonia
269
2,3
Latvia
134
2,2
18
0,08
9
0,01
Kazakhstan
Uzbekistan
Total Europe
20
Opel
Units
1,209,121
6,4
Top Ten Markets in Europe
Total Industry Sales (Units) 2009
Opel Sales by Volume (Units) 2009
1. Germany
4,049,353
1. Germany
347,697
2. France
2,684,853
2. U.K.
260,873
3. Italy
2,352,683
3. Italy
133,615
4. U. K.
2,222,542
4. France
96,030
5. Russia
1,509,870
5. Spain
72.033
6. Spain
1,074,899
6. Belgium & Lux.
46.081
7. Belgium & Lux.
590,674
7. Russia
34,277
8. Turkey
573,968
8. Netherlands
30,445
9. Netherlands
451,907
9. Turkey
24,710
10. Poland
371,938
10. Austria
24,240
Opel Market Share (%) 2009
21
1. U. K.
11,7
2. Macedonia
10,4
3. Croatia
10.3
4. Hungary
9,8
5. Germany
8,6
6. Bulgaria
8,2
7. Begium & Lux.
7,8
7. Slovenia
7,8
8. Greece
7,5
9. Austria
6,9
9. Ireland
6,9
10. Netherlands
6,7
10. Spain
6,7
2009 Sales by Model
Brand
Model
Opel/Vauxhall
Agila
Antara
Astra
Corsa
GT
Insignia
Meriva
Movano
S-Combo
Speedster
Tigra
Truck-Light
Truck-Md/Hv
Vectra/Signum
Vivaro
VXR8
Zafira
Total Opel/Vauxhall
Market Share by Brand
Passenger Cars and Commercial Vehicles
Market Share in Europe of Opel/Vauxhall and Competitors (%)
2007 - 2009
Registrations
59,704
14,780
328,117
375,397
2,068
143,779
86,517
7,537
34,127
3
6,946
47
6
15,576
34,348
255
99,894
12
10.10 VW
10
8.7
Ford
7.6
Renault
7.1
7.0
Fiat
6.6
6.5
Peugeot
6.4
Opel
5.7
Citroen
4.6
Toyota
8.8
8.6
1,209,121
8.2
8
7.4
7.0
6.4
6
6.0
8.0
6.0
5.9
5.2
4
22
2007
5.0
2008
2009
Top Ten Brands and Models
Passenger Cars and Commercial Vehicle Registrations
in Europe 2009 by Brand
1. VW
Top Three Brands per Market 2009
1,904,753
2. Ford
1,638,845
3. Renault
1,430,535
4. Fiat
1,314,986
5. Peugeot
1,223,035
6. Opel/Vauxhall
1,209,121
7. Citroën
1,069,369
8. Toyota
871,755
9. Mercedes
807,070
10. BMW Group (+Mini) 738,450
Country
Brand
Total Europe
1.
2.
3.
4.
5.
6.
Units
Market Share
1,904,753
1,638,845
1,430,535
1,314,986
1,223,035
1,209,121
10,10
8,69
7,58
6,97
6,48
6,41
Germany
1. VW
2. Meredes
3. Opel
847,591
350,990
347,697
20,93
8,67
8,59
United Kingdom 1. Ford
2. Vauxhall
3. VW
371,843
260,873
182,529
16,73
11,74
8,21
Italy
1. Fiat
2. Ford
3. Opel
616,625
224,222
133,615
26,21
9,53
5,68
Austria
1. VW
2. Ford
3. Opel
56,766
25,584
24,240
16,09
7,25
6,87
Greece
1. Toyota
2. VW
3. Opel
23,781
19,472
17,795
9,99
8,18
7,48
Commercial Vehicle Registrations in Europe 2009 by Brand
1 . Renault
246,822
2 . Fiat
237,684
3. Ford
221,871
4. Mercedes
191,113
5. Peugeot
180,506
6 . Citroën
176,895
7 . VW
172,285
8. Iveco
VW
Ford
Renault
Fiat
Peugeot
Opel/Vxh
Registrations in Europe by Model 2009
84,865
9. Opel/Vauxhall
75,748
1. VW Golf
698,660
10. Toyota
41,142
2. Peugeot 207/206
522,778
23
3. Ford Fiesta
498,889
5. Renault Clio/Thalia
398,558
5. Ford Focus
390,813
6. Opel/Vauxhall Corsa
375,397
7. Fiat Punto
357,940
8. Opel/Vauxhall Astra
328,117
9. Fiat Panda
311,106
10. VW Polo
295,381
Section III
Production & Employment
Meriva
Meriva
24
Production by Country and Plant
Vehicle Production 2008 – 2009 at Opel-Owned Facilities
Country
Plant
Car line
Belgium
Antwerp
2008
Units
2009
Units
Astra
Astra TwinTop
114,436
17,990
84,494
4,368
132,426
88,862
Bochum
Astra
Zafira
153,689
43,882
116,312
26,025
Eisenach
Corsa
156,972
133,038
Rüsselsheim
Vectra
Signum
Insignia
Buick
Saab 650 Sedan
93,936
4,123
21,955
,,,,,,,,,,-
,,,,,,,,,,146,715
, 55
, 77
474,557
422,222
29,782
33,281
108,460
,,,,,-
8,464
13,009
63,989
11,235
171,523
96,697
, 3
,179
,,,,,-
, 36
1,661
3,380
Total Belgium
Germany
Total Germany
Poland
Gliwice
Astra Classic
Astra
Zafira
GCV - Astra
Total Poland
Russia
St. Petersburg
Antara
Captiva
GCV - Cruze
Total Russia
Spain
Zaragoza
Corsa/Corsa Van
Meriva
Combo
NG Meriva
Total Spain
U.K.
Country
Plant
Car line
France
Batilly
Movano - X70
NG Movano - X62
Cerizay
Tigra TwinTop
Total France
Hungary
Esztergom
Agila II
Total Hungary
Russia
Togliatti
Chevrolet Niva
Chevrolet Viva
Total Russia
Spain
Barcelona
Vivaro
Total Spain
Ukraine
Zaporizhye
Astra Classic CKD
Chevrolet Lanos CKD
Total Ukraine
Total Vehicles
,182
5,077
226,985
82,580
29,904
, 96
423,011
339,565
111,677
,,,,,-
52,960
27,170
Country
Plant
Car line
Austria
Aspern
Hungary
Astra/Astra Van
GCV - Astra
Luton
Vivaro
60,366
26,419
Renault Trafic
26,809
27,788
198,852
134,337
1,400,551
1,086,760
2008
Units
2009
Units
14,471
-
5,673
,12
8,840
3,200
23,311
8,885
69,499
50,691
69,499
50,691
54,654
-
23,101
-
54,654
23,101
3,821
,999
3,821
,999
5,616
66,692
,144
8,451
70,513
8,595
221,798
92,271
*Not including vehicles assembled from component kits at plants in Kaliningrad,
Russia; St. Petersburg, Russia; Zaporizhye, Ukraine; Ust-Kamenogorsk,
Kazakhstan and Asaka, Uzbekistan.
264,239
101,838
56,934
,,,,,-
Ellesmere Port
Total U.K.
Total Vehicles
Vehicle Production 2008 - 2009 at Other Facilities*
Powertrain Production 2008 – 2009
2008
Units
2009
Units
Engine
Transmission
407,550
906,367
407,758
674,398
Szentgotthard
Engine
Transmission
392,378
20,437
275,811
12,013
Germany
Bochum
Kaiserslautern
Rüsselsheim
Transmission
Engine
Transmission
451,050
149,144
75,339
420,800
122,389
72,216
Poland
Tychy*
Bielsko Biala**
Engine
Engine
142,475
209,445
122,348
125,558
* Report to GM Powertrain Europe since January 2006.
**Joint venture with Fiat (production volume represents GM share only).
25
Vehicle Production by Model
Employees by Country
Vehicle Production 2008 – 2009
Brand
Model
Opel/Vauxhall Agila II*
Corsa/Corsa Van
Combo
Tigra TwinTop*
Meriva
NG Meriva
Astra/Astra Van
Astra Classic
Astra Classic CKD*
Astra TwinTop
GCV-Astra
Zafira
Vectra
Signum
Insignia
Vivaro*
Movano*
NG Movano
Antara
Total
2008
Units
2009
Units
69,499
421,211
56,934
8,840
101,838
,413,083
29,782
3,821
17,990
,152,342
93,936
4,123
21,955
64,187
14,471
,, 3
50,691
360,023
29,904
3,200
82,580
, 96
266,775
8,464
,144
4,368
38,405
90,014
,,146,715
27,418
5,673
, 12
, 36
1,474,012
1,114,518
Country
Total
Austria
1,575
Belgium & Luxemburg
2,503
Denmark
24
Finland
24
France
Germany
Greece
27
Hungary
628
Ireland
Italy
Netherlands
149
24
Poland
3,326
Russia
Southeast Europe (SEE)
58
811
343
Spain
6,815
Sweden
3,540
Switzerland
Turkey
United Kingdom
Southern Cluster (Italy)
Total
26
14
1,202
Norway
Portugal
*Manufactured in Opel and other facilities.
241
23,890
128
49
4,646
23
46,500
Opel Locations in Europe
Plant
Manufacturing Joint-venture/Cooperation
Finland
Sales Operations
Norway
Sales Operations/Importer
St. Petersburg
Design Center
Engineering Center
Estonia
Sweden
Russia
Latvia
Denmark
Lithuania
United Kingdom
Ireland
Ellesmere Port
Luton
Belarus
Poland
Germany
Netherlands
Uzbekistan
Bochum
Eisenach
Antwerp
Belgium
Lux.
Gliwice
Tychy
Rüsselsheim
Ukraine
Czech Republic
Kaiserslautern
Slovakia
Aspern
Moldava
Szentgotthárd
Switzerland
Iceland
Hungary
Austria
France
Slovenia
Romania
Croatia
Bosnia &
Herzegowina
Italy
Serbia &
Montenegro
Bulgaria
Zaragoza
Macedonia
Albania
Portugal
Greece
Spain
Malta
Turkey
Georgia
Azerbaijan
27
www.dk-repschlaeger.de
More information about Opel
can be found on the following websites:
www.opel.com
For media enquiries please visit:
media.opel.com
The Official Opel and Vauxhall Blog at
drivingconversations.com
This document was produced by Opel Corporate
Communications, March 2010
For any questions, please contact:
Ulrich Weber at +49 61 42 77 22 79
ulrich. weber@de.opel.com
Johanna Lomp-Knetsch at + 49 61 42 77 83 25
johanna.lomp-knetsch@de.opel.com
Andreas Kroemer at + 49 61 42 77 73 40
Andreas.kroemer@de.opel.com
Adam Opel AG
Corporate Communications
IPC D5-03
D-65423 Rüsselsheim
Unless otherwise stated, this brochure references data of Total Europe
including Germany, United Kingdom, Austria, Belgium & Luxembourg, Denmark,
Finland, France (incl. Monaco), Greece, Ireland, Italy (incl. San Marino/Vatican),
Netherlands, Norway, Portugal, Spain, Sweden, Switzerland (incl. Liechtenstein),
Cyprus, Gibraltar, Iceland, Malta, Andorra, Greenland, Czech Republic, Slovak
Republic, Poland, Turkey, Russia, Estonia, Latvia, Lithuania, Ukraine and other
FSU countries, as well as Southeast Europe.
28