CHIQUITA BRANDS INTERNATIONAL Corporate Strategies

Transcription

CHIQUITA BRANDS INTERNATIONAL
Corporate Strategies
CHIQUITA BRANDS INTERNATIONAL Corporate Strategies
Second in a series of LS3P case studies.
This case study focuses on the design of an efficient well-branded corporate headquarters for Chiquita Brands.
Michaell T
Tribble,
rib
rri
iib
bble, FAIA, RIBA
Publisher
William D. Drennan, Assoc. AIA, LEED AP, CDT
Project Manager
Margaret L. Lowder, LEED AP
Editor
INTRODUCTION
Under a compressed schedule and a finite budget, LS3P was selected to program, plan,
design and deliver a global headquarters reflecting a ‘clean’ approach to the workplace
with design emphasis on future flexibility. Chiquita Brands International occupies Floors
10 through 16 of first generation space in the NASCAR® Plaza Tower. Corporate branding
standards were studied from the beginning to reinforce and incorporate elements into the
final design. The architectural program consolidates business units from multiple cities
and standardizes Chiquita’s workstation sizes.
The first four floors of the space are open office environments. Adjacent to the building
core are cork flooring and metal ceiling panels that demarcate major circulation paths
to dedicated copy and mail areas, collaborative ‘huddle rooms’ and an employee
breakroom. Outside of the core are unobstructed views and daylight. Chiquita primary
colors (blue and yellow) accent walls, floors and graphics. Secondary brand colors dot
the carpet among the workstations. The top floors are dedicated to the Main Reception,
Conference Center, Boardroom and Management Commiee. Monumental stairs with
translucent blue treads connect the top floors. Within these reception spaces are digital
exhibits and historical artifacts that showcase Chiquita’s history. Along with this
historical display, ‘Chiquita Banana’ lyrics are showcased on the connecting stair.
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3
CONTENTS
ENGAGE
DESIGN
TRANSFORM
4
5
ENGAGE
Our journey began with a visit to Chiquita’s existing
ESTABLISH GOALS
corporate headquarters in Cincinnati, OH and the explo-
• Client Directives
ration of existing conditions and opportunities. This process allowed for critical observation, allowing insight
GATHER DATA
into the strategies Chiquita had been employing in their
• Investigate Existing
space. Alongside our observation were conversations
with employees and the Management Commiee. With
PROGRAMMING
these dialogues we were able to explore challenges and
• Documentation
illustrate possibilities. This interaction allowed us to
quickly establish a rapport and trust with the team; this
SPACE PLANNING
lead to open communication ensuring any and all issues
• Test Programming
could be freely discussed. It also allowed a prioritized
vision for the work to be developed incorporating not
SELECT CONTRACTOR
only ‘needs’, but also ‘wants’.
• The Last Component
The consensus among employees and stakeholders was
CHARRETTE
for a beer, more modern work environment. The envi-
• Schematic Design
sioned interior design and architecture needed to exhibit
a functional style and branding strategy which were
neglected previously.
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SCHEDULE
SIMPLISTIC
STANDARDIZED
SUSTAINABLE
At the project onset
• ‘Just In Time’ approach
• Purposeful design
• Cost/time effective
• Environmental Stewardship • Branding: color and culture
• Material availability
• Material selection
• Interchangeability
• Fluid Process
• Constructability
• Building System Integration
guiding tenets were
established to safeguard
the process and keep
all parties aligned
and in balance; these
(LEED Gold)
• Durable Selections
• Timeless/flexible design
SENSES
PROJECT
PRINCIPLES
ESTABLISH GOALS
Client Directives
• Accessible/Collaborative
spaces
• Light and Bright
principles became our
strategic vision. With
the tight schedule it was
important to keep our
goals simple, standardized
and sustainable so that
in the end the ‘senses’
were heightened but not
overwhelmed. These
tenents guided each
meeting and provided
continuity for the whole
project process.
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GATHER DATA
Investigate Existing
The first step was to
gather data through tours
and interviews at the
existing Cincinnati, OH
headquarters. This trip
allowed us to perform
analyses and generate
an initial program and
stacking diagrams as
Existing Building Tour
well as get a sense of the
existing employee culture.
We explored cultural /
company artifacts and
thoughts / solutions
regarding materials and
colors previously used.
We also investigated
Chiquita’s history and
community involvement.
Stacking result of two-day data gathering sesson
10
Cincinnati Stacking Session
Stacking Session
11
PROGRAMMING
Documentation
Programming began
with analyses of existing
spaces and types. It was
determined that adopting
simplified standards would
respect the project goals
and develop an ideology
toward the new workplace
Existing Space Standards
environment. Standard
([HFXWLYH2I¿FH6WDQGDUG
Large Workstation Standard 12 x 8
sizes and limited options
of workstations and office
sizes provided a module
that made for simplified
future flexibility.
STANDARDIZATION
Existing Space Analysis
12
7\SLFDO2I¿FH6WDQGDUG
Small Workstation Standard 6 x 8
10th Floor Program Documentation
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SPACE PLANNING
Test Programming
The space plan takes
advantage of the long
narrow floorplate with
12th Floor Space Plan
open offices along the
expanses of exterior
glazing. Offices and
meeting spaces are
typically placed at the
ends of the floors with
common areas placed
within the core. Common
spaces include storage,
copy/print areas,
breakrooms and smaller
meeting rooms dubbed
‘huddle rooms’.
14
12th and 15th Floor Axons
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SELECT CONTRACTOR
The Last Component
Due to schedule
constraints, Integrated
Project Delivery was
deemed a key option to
meet both the schedule
and provide accurate cost
estimate. A select list
of general contractors
was invited to provide
qualifications. From the
qualified list of seven,
three were selected for
interview with the contract
awarded to Rodgers
Builders. The selection
was based on experience,
fee and personnel. The
integration also allowed
BUDGETS
for early budget and
constructability review.
ID
Task Name
1
Preconstruction
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3
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Duration
GC Interviews
Selection / Notification
Cost Estimating / GMP 10 - 14
Cost Estimating of SD Package
Outline Early Release Packages
Cost Estimating of DD Package
Early Release Package Subcontractor Release & Procurement
Cost Estimating of CD Package
AE Review of DD Package
Owner Review of DD Package
Notice to Proceed
Finalize GMP
Cost Estimating / GMP 15 - 16
Notice to Proceed
Finalize GMP
Design
Floors 10th - 14th
Schematic Documents
Design Documents
Construction Documents
Floors 15th - 16th
Schematic Documents
Design Documents
Permitting
Apply for Express Review
10 - 14 Permit
15-16 Permit
Construction
Floors 10th - 11th
Mobilize
MEP OH RI
Framing
Wall & Ceiling Rough - In
HTF Walls & Ceilings
Interior Finishes
Systems Furniture Install
MEP, LV Finals
Rodgers Punch
Loose Furniture Install (After Hours)
TCO
CO
Owner Occupy
Owner Punch
Floor 12
Mobilize
Project: ChiquitaScheduleVersion#4
Date: Tue 2/28/12
Start
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
1/1 1/8 1/15 1/22 1/29 2/5 2/12 2/19 2/26 3/4 3/11 3/18 3/25 4/1 4/8 4/15 4/22 4/29 5/6 5/13 5/20 5/27 6/3 6/10 6/17 6/24 7/1 7/8 7/15 7/22 7/29 8/5 8/12 8/19 8/26 9/2 9/9 9/16 9/23 9/30 10/7 0/1 0/2 0
Finish
78 days Wed 1/11/12 Mon 4/30/12
1 day
5 days
Wed 1/11/12
Thu 1/12/12
Wed 1/11/12
Wed 1/18/12
42 days
10 days
5 days
15 days
25 days
15 days
1 day
1 day
1 day
3 days
64 days
10 days
15 days
5 days
1 day
1 day
1 day
25 days
15 days
3 days
Tue 1/31/12
Tue 1/31/12
Mon 2/13/12
Thu 2/16/12
Mon 2/20/12
Mon 3/5/12
Thu 3/8/12
Mon 3/12/12
Tue 3/13/12
Mon 3/26/12
Tue 1/31/12
Tue 1/31/12
Mon 3/5/12
Mon 3/19/12
Mon 3/26/12
Tue 3/27/12
Wed 3/28/12
Mon 3/26/12
Mon 4/2/12
Mon 4/23/12
Wed 3/28/12
Mon 2/13/12
Mon 2/20/12
Wed 3/7/12
Mon 3/26/12
Fri 3/23/12
Thu 3/8/12
Mon 3/12/12
Tue 3/13/12
Wed 3/28/12
Mon 4/30/12
Mon 2/13/12
Fri 3/23/12
Mon 3/26/12
Mon 3/26/12
Tue 3/27/12
Wed 3/28/12
Mon 4/30/12
Fri 4/20/12
Wed 4/25/12
45 days Mon 1/30/12
Fri 3/30/12
25 days
1 day
1 day
1 day
45 days
1 day
1 day
1 day
Mon 1/30/12
Mon 1/30/12
Wed 2/15/12
Fri 3/2/12
Mon 1/30/12
Mon 1/30/12
Fri 3/2/12
Fri 3/30/12
Fri 3/2/12
Mon 1/30/12
Wed 2/15/12
Fri 3/2/12
Fri 3/30/12
Mon 1/30/12
Fri 3/2/12
Fri 3/30/12
45 days
Mon 2/6/12
Fri 4/6/12
1 day
5 days
1 day
5 days
Mon 2/6/12
Mon 3/5/12
Mon 3/5/12
Mon 4/2/12
Mon 2/6/12
Fri 3/9/12
Mon 3/5/12
Fri 4/6/12
138 days Wed 3/14/12
Fri 9/21/12
68 days
1 day
13 days
9 days
11 days
13 days
20 days
7 days
3 days
8 days
2 days
2 days
1 day
1 day
8 days
73 days
1 day
Wed 3/14/12
Wed 3/14/12
Thu 3/15/12
Tue 3/20/12
Mon 3/26/12
Tue 4/10/12
Fri 4/27/12
Fri 5/11/12
Tue 5/22/12
Fri 5/25/12
Fri 5/25/12
Mon 5/28/12
Wed 5/30/12
Thu 5/31/12
Wed 6/6/12
Thu 3/22/12
Thu 3/22/12
SCHEDULES
Selection / Notification
Design Documents
Schematic Documents
Design Documents
15-16 Permit
Fri 6/15/12
Wed 3/14/12
Mon 4/2/12
Fri 3/30/12
Mon 4/9/12
Thu 4/26/12
Thu 5/24/12
Mon 5/21/12
Thu 5/24/12
Tue 6/5/12
Mon 5/28/12
Tue 5/29/12
Wed 5/30/12
Thu 5/31/12
Fri 6/15/12
Mon 7/2/12
Thu 3/22/12
Mobilize
MEP OH RI
Framing
Wall & Ceiling Rough - In
HTF Walls & Ceilings
Interior Finishes
Systems Furniture Install
MEP, LV Finals
Rodgers Punch
Loose Furniture Install (After Hours)
CO
Owner Punch
Mobilize
Task
Milestone
Rolled Up Task
Rolled Up Progress
External Tasks
Group By Summary
Progress
Summary
Rolled Up Milestone
Split
Project Summary
Deadline
Page 1
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CHARRETTE
Schematic Design
At the culmination of
the programming, space
planning and general
contractor selection, a
formal charree and
presentation of the work
allowed for the sharing
of a large quantity of
information both quickly
and simply. Decisionmakers received the same
information in the same
format at the same time
with comments actively
engaging the design team
providing for real-time
action.
Charrette Meeting with Chiquita Executives (here and above)
20
Charrette Meeting with Chiquita Executives (here and above)
21
DESIGN
Through our engagment and foundation of Project
BRANDING
Principles, it was clear that Chiquita was seeking a
• Resources
21st century workplace providing for greater flexibil-
• History and Stickers
ity and productivity. Their goal was to preserve and
• Social Responsibility
instill the brand of Chiquita within the workplace and,
subsequently, the workforce. The workplace strategy
WORKPLACE
responds to the hinderences of their previous space and
• Design Standards
addresses the needs of employee satisfaction. Open,
• Branding Link
collaborative environments are washed in natural light
• Finishes
and punctuated by bright brand colors. Engagement
and activity are encouraged among the space’s inhabitants, and illustrations of the company’s social outreach
and the message of healthy living enliven the core of
each floor.
The colorful and welcoming lobby of this global headquarters is respectful to employees, visitors and stakeholders alike. ‘Miss Chiquita’, debossed in an area of the
front desk, gleefully welcomes everyone. Expansive
floor-to-ceiling glass provides the backdrop of a lush,
natural vista. Brand values are subtlely expressed: Pure,
Clean, Simple.
22
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BRANDING
Resources
With one of the most
recognizable brands and
historically significant
icons, ‘Miss Chiquita,’ the
wealth of raw data in
the form of images, ads,
video, etc. was almost
overwhelming. The
dissemination of these
resources led to the essence
of the brand, the story to
be told within the space.
With its nod to activity,
community and history,
the embodiment of the
success of Chiquita is
established and shapes the
decisions made within the
space by the employees.
Historical Marketing Ads
24
Historical Miss Chiquita
25
i
om
ch
qu
BRANDING
History and Stickers
it a b a n a nas.c
The montage to the left
ch
qu
i
of shipping in Chiquita’s
om
speaks of the vast history
it a b a n a nas.c
past. Although they no
longer ship their product
on their own vessels, they
ch
qu
i
fleet.
om
pay great homage to the
it a b a n a nas.c
One of the most simple,
yet most fun, historical
©Fox
branding elements is
the Chiquita sticker. The
ch
iquita om/rio
.c
stickers are a source
of brand identity and
outreach for the company
movie premieres, etc.).
©Fox
(through design contests,
ch
iquita om/rio
.c
©Fox
Historical Photographs
26
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ch
iquita om/rio
.c
BRANDING
Social Responsibility
‘Go. Be. Love.’ Chiquita’s
internal mantra relates
to the core aspects of
their corporate culture.
Through workshops and
conversations, LS3P
worked closely with the
CEO, Human Resources
Director and Marketing
teams in order to showcase
Chiquita’s iconic branding
elements within the
space. These working
sessions allowed for
greater understanding of
the flexiblity of the brand
guidelines in order to
offer the most compelling
visualization within the
workplace.
Chiquita Core Values
28
Chiquita Standard Graphics
29
WORKPLACE
Design Standards
The workplace design
standards were simplified
early in the process and
generically specified for
bidding purposes. As
part of this procurement
process, four major
furniture manufacturers
Bid Document Plan
were selected to provide
presentations, mockups
and budgets of the
systems designed for the
workplace. Simplified
parts inventories and
accessories were an
integral feature of the
design of the standard
systems. Manufacturers
were asked to present
“added value” as part of
their response to the Basis
of Design.
Systems Furniture Standards
30
Systems Furniture Mockup Review
Systems Furniture Mockup Review
31
WORKPLACE
Branding Link
With the systems furniture
manufacturer determined
(Steelcase), finish
standards were selected
16th Floor Space Allocations
and applied to the systems.
From that beginning,
freestanding furnishings
%DVLVRI'HVLJQ6SHFL¿FDWLRQV
were identified and
the finishes, although
standardized, were
selected to enhance the
branding concepts by
floor. Punctuations of
personality and fun within
the work environment
were also key elements
16th Floor Cube and Freestanding PUNCHLIST
in the furniture finishes
1 Touchup on overhead.
2 Clean end of overhead
3 Replace chair frame
4 Put casegoods back against wall
needs surge protector
selection criteria.
5 Touchup on edge
6 Touchup file
7 Replace overhead door
8 Chip of edge of worksurface
9 Level overhead doors
10 Replace top
11 Tradeout corner post
12 Clean or replace top
13 Whiteboard missing
14 Piece missing
15 Edge of top smashed
16 Request electrical @ top T27 table
17 FYI No review of thie offic. Occupied.
18 Not installed yet
Note: bookcases in O3 offices not installed at time of punchlist
16th Floor Punchlist
32
Furniture Finishes
33
WORKPLACE
Finishes
Each floor was assigned
a color that relates to
the Chiquita brand, with
12th Floor Finishes
Chiquita Blue being a
16th Floor Finishes
common accent color on
all floors.
The accent colors greet
you in each elevator lobby
and are then applied to
standard materials on each
floor. This method allows
11th Floor Finishes
for stability and equality
15th Floor Finishes
of finishes while enhancing
personality. Carpet tiles
interspersed with the
Chiquita Blue and other
accent floor color make up
the typical floor finish; cork
floors encircle and identify
SENSES
the core circulation path.
10th Floor Finishes
34
14th Floor Finishes
35
TRANSFORM
The creation of a space from an empty core/shell is
BRANDING
similar to starting an essay with a blank piece of paper.
• Elevator Lobbies
Careful consideration of design elements, branding,
• Breakrooms
furniture selection, etc. was complete, but the physi-
• Community Service
cal manifestation and inhabitation of the space was
• History Wall
just beginning. Our tight schedule had compressed our
• Copy Areas
ability for further exploration, but a new energy and
• Exterior
excitement took over as the transformation of the space
moved along with progress measured daily.
WORKPLACE
• Open Work Spaces
In fact, this ‘speed to market’ enabled validation of our
• Private Work Spaces
client’s belief in us and the new design. At each mile-
• Collaborative Spaces
stone excitement increased, progress was shared and
• Meeting Spaces
more employees decided to make the move to the new
• Social Spaces
headquarters than had been expected. In place, recognition of the freshly illustrated ‘Go. Be. Love. Chiquita’
offered a welcome energy to the personnel. This encour-
SUSTAINABILITY
agment of purpose not only grounds the employees of
• LEED Gold
Chiquita, it propels them into action with purpose.
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BRANDING
Elevator Lobbies
Elevator lobbies provide
14th Floor Elevator Lobby Graphic Designs
the first impression of each
14th Floor Elevator Lobby
floor. Accent colors are
introduced here on doors
and soffits. ‘Miss Chiquita’
herself provides a warm
welcome to employees
and visitors alike. Imagery
related to the wide array of
globally available product
is also introduced within
this space and is meant
to be interchangeable or
refreshed as required.
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BRANDING
Breakrooms
GO! Break Rooms
reflect the active side
of the Chiquita brand.
Promoting healthy
snacking and active
lifestyles, these engaging
spaces span the core of
the building. An energy
pulses through as people
come and go on ‘banana’
days or to find other
snacks and beverages.
The breakrooms also
encourage social
interaction at tables
and whiteboards or ad
hoc meetings. Banana
stickers were enlarged and
printed on magnetic sheets
allowing staff some fun,
active brand engagement.
Breakroom Graphics
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BRANDING
Community Service
BE! The statement
portrayed here is that
sustainable practices and
community outreach both
home and abroad are
integral to the mission of
Chiquita. The company’s
fingerprint left in the
real world is represented
here on the wall overlaid
with photos displaying
ecological and sociological
awareness. These displays
are designed to be moved
between floors and
SIMPLISTIC
replaced as new projects
are unveiled.
Community Service Graphics
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BRANDING
History Wall
LOVE! Illustrating
14th Floor Historical Graphic Designs
respect of the brand and
its incredible history is
represented by archived
historical photographs
overlaid with past
advertisements and
promotions. The collection
represents Chiquita’s roots
through the reality and
the fantasy of the brand
through the years.
Open Area Historical Graphics
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BRANDING
Copy Areas
The employee copy/
print areas provide
consolidations of key office
functions but also allow
for posting of internal
policies and knowledge.
Each of these copy centers
displays product imagery
overlaid with the corporate
values posters: Integrity,
Respect, Opportunity and
Responsibility.
Copy Area Graphic Design Studies (here and above)
46
Copy Area
47
BRANDING
Exterior
Chiquita was adamant
that their brand become
an integral part of their
new community. For this
effort, it was decided that
a physical embodiment of
the brand was required.
The skyline of the City
Exterior Sign Unveiling
of Charloe offered an
enticing opportunity.
Not populated by
many corporate icons,
Chiquita made the bold
decision to illustrate
their commitment to the
community by adding their
core ‘sticker’ to their new
home. The two Chiquita
signs are the largest of
their kind in the world.
Celebrating the Unveiling
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WORKPLACE
Open Work Spaces
The open workplace is
inhabited by standard
workstations accented
with blue on the shared
partition walls. Flexibility
in size and parts
standardization allows
for future reconfiguration.
Systems Furniture in Open Area Work Spaces
Glass panels allow for
openness to views and
natural light.
7\SLFDO0DQDJHU2I¿FH
50
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WORKPLACE
Private Work Spaces
Private work spaces are
typically located either
internally or on the ‘short’
side of the building. These
offices are fronted by
floor to ceiling glass to
enhance transparency and
encourage communication.
7\SLFDO'LUHFWRU2I¿FH
The desking is also
designed to offer easy
collaboration among
employees.
‘Barn Door’ style sliding
glass doors are used to
maximize floor space
allowing for tighter space
standards for enclosed
offices.
([HFXWLYH2I¿FH
52
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WORKPLACE
Collaborative Spaces
Impromptu and flexible
spaces to encourage
creativity and shared
activity are placed
throughout the work
environment on each floor.
These small collaborative
places are available to all
Collaborative Space on 16th Floor
of the workforce.
Collaborative Space on 12th Floor
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WORKPLACE
Meeting Spaces
The greatest concentration
of meeting spaces is
organized in a suite on the
main reception floor. This
allows for easier public
access while maintaining
separation from the secure
workplace. The suite
15th Floor Conference Room
includes multiple room
sizes to accommodate a
myriad of meeting styles
and configurations. The
suite also includes a
separate prefunction space
PKRWRE\2I¿FH(QYLURQPHQWV
and catering kitchen.
16th Floor Executive Conference Room
58
59
WORKPLACE
Social Spaces
Similar to Collaborative
Spaces, Social Spaces are
placed throughout the
work environment. These
spaces serve not only as
prefunction areas, but
also as less purposeful
gathering areas. The
spaces are less formal and
structured to encourage
simple interaction which
is a key component of
employee health and wellbeing. These social spaces
ease barriers between
people and allow for
natural team building.
Executive Waiting
60
61
62
63
SUSTAINABILITY
LEED Gold
Sustainability is a
global goal of Chiquita,
both social and
environmental. For
their new headquarters,
the requirement to be
sustainable in the interior
design and upfit was an
LEED Checklist
easy early decision. The
ultimate goal was to
obtain a Silver certification
in the LEED rating system
of the USGBC. As with
most projects seeking
certification, LS3P elects
to achieve more credits
than are required. These
additional points, along
with several key decisions
by Chiquita, lead to a
beer than expected Gold
Certification.
/(('&HUWL¿FDWH
64
65
INSIGHT
Corporations are ever-evolving in their response to ever-changing consumer needs and
tastes. These evolutions require an organization to be agile in order to adapt and grow.
Chiquita is no different in this respect, but they were different in their desire for relocation
in order to spark an evolution of their corporate culture.
Many clients and their projects are defined by their processes, what they do or have
done. Chiquita required a revised process, one that moved them to decide faster and think
further. In this process the cultural rejuvenation created a new expression of the fresh
and active aspects at the core of their brand. The arrival of new space and standards
marks the commitment of Chiquita to respond to their multi-national and multigenerational workforce.
Chiquita looked to LS3P for guidance and direction. We were able to establish trust early
through our experience and to provide open, honest and fun collaboration. This constant
communication afforded LS3P the opportunity to be immersed in the iconic brand and
delve into Chiquita’s needs. Our development of the Project Principles was a key outcome
of this entrenchment, and one that lead to ultimate decisions in order to maintain budget,
schedule and quality. These principles also allowed the entire team to be beer stewards
of the brand. The final deliverable is an environment that fosters global understanding
and encourages local interaction for the future of the Chiquita Brand.
66
67
THE TEAM
Owner
ELECTROLUX
Architect
LINCOLN HARRIS
BrokerLS3P ASSOCIATES LTD.
Building Owner / Construction Mgr.
Graphic Design
Contractor
CHIQUITA BRANDS
LS3P ASSOCIATES LTD.
TRINITY PARTNERS
CONSULTANT
RODGERS BUILDERS
Fernando Aguirre, former CEO
Kevin Scott, CEO
Ed Lonergan, CEO
Mary Kay
Kopf
Andrew
Ciafardini
Jeff Floyd, Principal
Angela Criscuolo
David Byington
Beth
Batanides
Janet
Caponi
CUSHMAN/WAKEFIELD/
THALHEIMER
Sherrie Chaffin
Mahew Sheriff
Will Caulder, Executive-in-Charge
Thomas
Vining
David
Epling
Johnston
Jeff George
Del Sordo
David Byington
Tracey Haynie
MEP Engineers
Seth Spurlock
Kevin
Holland
Jacob
Burroughs
William
Drennan
Liz Long
Rachel Byington
Gregory Schild
CONSULTANT
Brandon Sallee
Kim Moening
Danny Jerome
Brian Newton
Lisa Rowland
Jack Ortman
Sharon White
Thelma Rockhold
William Drennan
Jason Scippo
BARRETT, WOODYARD &
ASSOCIATES, INC.
Josh Schlechty
Irene Sandoval
Sco Ferguson
Mike Hill
Carlota Longo
Melanie June
Margaret Lowder
Mike Stiene
David Loy
Richie
Faulkenberry
Vincent
Spencer
Angie Schmidt
RonXayasaene
Steen
Sivilay
Bud Stenz
Scott Linhardt
Cristy Jeff
NineFloyd, Principal
Tom Cichocki
Thomas Dunning
RalphRichard
Oldham,Bing
Jr.
Jay Coombs
Will Myer
Scott Ferguson
Laura Wilson
Sco Lowery
Carlota Longo
Brad Rabinowitz
Margaret Lowder
Jeff Schoch
David Loy
Endrias Woldegiorgis
Cameron Wilson
Stan Witkowski
Structural Engineers
CONSULTANT
KINGGUNN ASSOCIATES
Larry McGinnis
68
69
9107-117150
Resides in the permanent collection of LS3P’s Digital Project Library and is subject to all copyrights and restrictions.
Distribution only with the express permission of LS3P ASSOCIATES LTD.
Copyright © 2013 LS3P ASSOCIATES LTD.
Website: www.ls3p.com
SECOND IN A SERIES OF LS3P CASE STUDIES

CHIQUITA BRANDS INTERNATIONAL Corporate Strategies

Transcription

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