Portfolio - Chapman University

Susanna Davidov
Graphic Designer & Creative Developer
susannaDcreative@gmail.com
310.595.5753
Resume
Obj ec t iv e
To work i n a n e n v iro n men t d ep en d in g u pon cr eative and bus ines s as pects to expand my knowl e dg e and
e x p e r i en ce a n d fu rth er q u a lify myself a s a pr ofes s ional in the field I am inter es ted in.
E xperi en c e
Fa l l, 2 0 1 1 -Presen t : A ssist a n t Designer /As s is tant Cr eative Dir ector at an es tablis he d cl othing com pany
E R G O.
Fa l l, 2 0 1 1 -Presen t : A ssist a n t Designer /As s is tant Cr eative Dir ector at local commu nity m ag az ine Ghe tto
J u i ce.
S u m me r, 2 0 1 1: Design er fo r Ro b er ts on Boulevar d M agazine in Bever ly Hills, CA.
S u m me r, 2 0 1 1: Design er fo r Nic e I nter national. S kin Car e line developer.
S p ri n g, 2 0 1 1: Sp en t en tire Sp rin g S emes ter in Flor ence, Italy continuing s tudies in D e sig n, A r t, C u l tu r e and
La n g u a g e.
Fa l l, 2 0 1 0 : C o - Fo u n d er o f So c ia l E vent Planning Gr oup, OC M afia Collective th at pr omote s “A r t, M u sic,
a n d C u l t u r e.”
2 0 1 0 - Pr es e n t: Ed it o r a n d C h ief o f Gr aphic D es ign Publication “ Commpos t.”
2 0 1 0 : D i r ec to r/Design er o f A p p a r el for Alpha Phi S or or ity, Chapman Univer s ity Chapte r.
S u m me r, 2 0 1 0: Tra veled t o Lo n d o n to wor k on the br anding of the London 2012 O l y m pic and Par al y m pics
G a mes.
2 0 0 9 - 2 0 1 1 : Gra p h ic d esign a ssistant to Pr ofes s or E r ic Chimenti at Chapman Un iv e r sity.
2 0 0 8 : B ev erly Hills High Sc h o o l Year book des ign and layout
2 0 0 7 : D e s ign ed gra p h ic s a n d p roduct development for S enor Fr og ’s Res taur ant B ar and G r il l, a r e stau r ant
cha i n i n M e xic o.
S u m me r, 2 0 0 7: Tra veled t o C h in a to complete pr oduct development for new s ouv e nir l ine for S e nor Fr og ’s
Re s t a u ra n t Ba r a n d G rill
2 0 0 7 : M e mb er o f No rd st ro m’s Fa shion Boar d Team as a young fas hion cons ultan t and mode l.
Resume
E duc a tio n
Lor en z o De Med ic i (Flo ren c e, I taly)
C o n tin u ed st u d ies o f A rt and D es ign
Al so stu d ied th e I ta lia n language and His tor y
C ha p man Un iversit y (Ora n ge, CA)
Ma jo r: Gra p h ic Design
S t u d yin g C o mmu n ic a t io n D es ign as well as the S tudies of Cultur es
Memb er o f th e G ra p h ic Des ign Club
Memb er o f A lp h a Ph i So r or ity
On e o f t h e fo u n d in g member s of OC M afia Collective
U C L A E xten sio n (Lo s A n gles, C A)
Ar t c o u rses a t th e c o llege level to extend my under s tanding of ar t, col or, de sig n and pe r ce ption
B e v erl y Hills High Sc h o o l
4 yea rs o f G ra p h ic Design cour s es
I n vo lved in So c c er, Vo lleyball and S oftball
Com p u t er L i ter a t e
Ad ob e Illu st ra t o r
Ad ob e Ph o t o sh o p
Ad ob e In d esign
Mi cr os oft Offic e
D rea m Wea ver
Mu s e
Business Card
Personal Business Cards
Objective: To create a
personal business card that
will be unique, outstanding
and true to myself.
Solution: An unusual,
yet not unseen, business
card that shows my whole
personality within a 2.5
x 2.5 inch square. From
my favorite colors, to
my favorite graphics,
this business card not
only gives the viewer
my information, but also
gives one a taste of my
personality.
Objective: To create a personal business card that will
be unique, outstanding, and true to myself.
Solution: An unusual, yet not unseen, business card that
shows my whole personality within a 2.5 in x 2.5 in square.
From my favorite colors, to my favorite graphic, this
business card not only give you my information, but also
give you a taste of my personality.
Logo/Campaign
Objective: To create a
versatile logo for an
art competition, held in
Florence Italy, The Art is in
The Streets.
Solution: A well designed
logo to not only represent
the competition, but also
fit into the strategy of
guerilla marketing. This
design and technique is
to promote that art can be
found everywhere, not just
in prestigious museums.
This idea fits well to
promote this particular
art competition because
it featured a variety
of traditional and non
traditional entries.
Re-design a logo
Re-Design a Logo
Objective: To redesign
the logo of the Salvatore
Ferragamo Museum in
Florence, Italy.
Solution: A logo comprised
of some of the similar
elements used in the old
logo, but simplified and
modernized. The use of San
serif fonts and bold simple
shapes form the logo into a
more modern brand.
Objective: To redesign the logo of the Museo
Salvatore Ferragamo.
Solution: A logo composed of some of the similar
elements used in the old logo, but simplified and
modernized. The use of san serif bold fonts and simple
shapes bring to logo to current times.
salvatore ferragamo
Poster/Apparel
Objective: In a creative
exercise I wanted to take
a difficult topic and make
it visual. What I came
up with was the topic of
representing my presence in
Italy.
Solution: I decided to take
a very well known portrait
of the most prominent
Grand Duke of Tuscany,
Cosimo de’ Medici, and put
MY twist on it. One of my
favorite design eras is
the psychedelic years.
Combining my favorite style
with a traditional portrait
resulted in a unique and
intriguing poster. This
poster was recognized and
soon after became an image
printed on apparel and sold
throughout the streets of
Florence, Italy.
Your Chance. Your Change.
Your Town. Your Games.
Your Town. Your Games.
Your Chance. Your Change.
Your Town. Your Games.
Olympic AD Campaign
Your Chan
Branding
the London 2012 Olympic and Paralympic
Branding
the London 2012 Olympic and Paralympic
Games
Branding the London 2012 Olympic and Paralympic
Games
Objective: To create a series of print Ads for the 2012 Olympic
Games. Ads must promote the fact that these are the first
“green” Olympics.
Solution: The three posters created where inspired by a very
historic English campaign, “Keep Calm And Carry On.” Just like
the “Keep Calm And Carry On” campaign, I wanted to primarily
communicate to the English people. With simple icons, text,
and using the official Olympic brand, I was able to create an
effective, to the point, visually pleasing campaign.
Your Town. Your Games.
Your Chance. Your Change.
Your Town. Your Games.
Branding the London 2012 Olympic and Paralympic Games
Your Chance. Your Change.
Your Town. Your Games.
Your Chance. Your Change.
Concert Tour Poster
Objective: After being truly
inspired from attending a
Black Keys concert I decided
to create my own personal
Black Keys “Southern
California Tour” poster
with a tour dates calendar.
Solution: Even though The
Black Keys have a very
distinct brand/image, some
change doesn’t really hurt.
To create this poster, I
took the inspiration from
watching them in concert
to create my own “look and
feel” for the group. Very
different from their typical
black and white image, this
poster has a SoCal look
but still promotes the band
in an effective, creative,
artistic way.
Fashion Publication
Objective: To create
a seasonal fashion
publication covering the
evolving urban styles
throughout Europe.
Solution: Through the
use of distinct graphic
styling and unique usage
of fonts and images, I was
able to create a fashion
publication that has a look
that coincides with the
style of the fashion trends.
Community Magazine
Volume 1 Issue 1
September 2011
Objective: To create a
community magazine for the
cities of Beverly Hills and
West Hollywood.
Solution: Robertson
Boulevard Magazine is a
publication offering a
collection of advertisements
and editorials gathered
from the stores, restaurants,
businesses, and happenings
that represent the upscale
and most fashionable
lifestyle that surround
Robertson Boulevard.
Because of the vast
range of content that
the magazine contains,
a simplistic design was
more fitting. Simple yet
affective is the overall
look of the magazine.
Beverly Hills West Hollywood
Rober tson Blvd 3rd Street Beverly Blvd
Melrose
Graphic Design Publication
First of spring 2009 junior shows nothing but smooth sailing
1
NUMBER
Story by Alison Conners, ‘10 and Professor Eric Chimenti
Story and photos by Alison Conners, ‘10
The biannual Graphic Design program communication composition
For students, alumni, friends, and supporters.
Design students study abroad in trip of a lifetime
Students study the branding of the 2012 Olympic Games with three companies in London, England
Story and photos by Kate Eglen, ‘11
T
wo and a half
months of
summer is a
long time when
there is nothing to do. It
becomes even longer after
coming off a semester
packed with numerous
projects, assignments, and
club meetings. Luckily,
before interterm even
began I heard of an
opportunity too amazing
to possibly resist. So I
signed up for a study
abroad course that would
send me to London for
a month while studying
the branding of the 2012
Olympics, not entirely sure
what I was in for. Before
departure, we spent a week
at Chapman brushing up
on our brainstorming and
sketching skills with our
professor for the trip, Ron
Leland. After that, and
a twelve-hour plane trip
across the Atlantic, we
found ourselves in London,
and about to embark on
one of many trips in the
CU hosts 6th Portfolio Review; attracts local designers
Leave Your Mark without a hitch
Volume IV
London underground, only
this time with 50-pound
duffle bags and a subway
system designed without
wheels in mind.
During our three weeks,
we visited three companies
involved in the London
Olympics. The first was
EDAW, and urban planning
company. They were kind
enough to show us their
plan for the Olympic site,
with much emphasis on the
legacy site, or what is going
to happen to the land after
the games end. Wolff Olins
was the second company
we got the chance to see.
The company was chosen
to create the brand mark
for the games, and dealt
with the aftermath and the
controversy that ensued after the debut. The assigned
project was to
create a campaign using
to Olympic logo.
Burro Happold, the last
company we met, were
kind enough to talk to
us about the structures
being built on the site.
Later on in the week,
we saw the stadium and
other buildings that are in
progress, on a tour of the
Olympic site, which was an
amazing thing to see.
In between and around
office visits and working
on projects, we wasted no
time in completing our
attempt to see absolutely
everything possible to see
in the city. This included
trips to Hampton Court
Palace, Oxford (including
Christ Church where parts
of the Harry Potter movies were filmed), and the
Design Museum located on
the Thames.
I could write pages and
pages about our experiences, what we saw, and
what we learned. But, truth
is, it would never fully
translate. So let me end by
saying that never in my life
have three weeks been so
exhausting, or so fulfilling.
I
think we can safely
say that Leave Your
Mark, the first of
two Junior BFA
Graphic Design Shows for
the spring of ’09, went off
without a hitch (unless you
count forgetting to turn
the music back on after we
made our little speech, or
the shrimp cocktail plates
still being frozen).
Junior shows are
usually a time of chaos,
injuries, plenty of
expletives screamed out in
the lab at 3 AM, bonding
within the junior class,
and lots and lots of coffee.
In reality, it was peanut
butter and jelly sandwiches,
coffee, cookies, bonding
within the class, and
smooth sailing the weekend
before the opening. There
were still projects printing
the day before, and plenty
of time spent in the gallery,
but I’d say the show went
smoother than expected.
Friday before the show,
we patched and painted
walls, mounted projects,
ate snacks brought to us by
Brooke Brisbois, a senior
design student, danced a
bit in the lab and printed
last-minute revisions and
personal business cards.
Saturday was a day of
parents and friends helping,
more dancing in the
upstairs room of the
gallery, and even some
frustration at finding that
what we mounted on the
wall sometimes turned
out to be crooked. Sunday
found a few designers still
touching up exhibits and
displays, straightening and
nitpicking their pieces and
cleaning the production
room. And for the first time
in a long time, if ever, the
lab and production room
were cleaner the morning the
show opened than before it.
Leave Your Mark drew
crowds of people that blew
us away. We’d never seen
the gallery so full of people
for a student show, and
proof of that was left on
the wall. We invited guests
of the show to sign the
wall with the 20 Sharpie
markers hanging from
strings next to the banner
we made. By the end of
the week, it was covered
in signatures, well-wishes,
and congratulations, even
from President Doti.
Most of us agree that
our show was an up-anddown roller coaster of
stress and fun. We are
all proud of the work we
accomplished, and proud
of the experience we made
it for ourselves as the
culmination of more than
two years’ work. And lastly,
a huge congratulations
goes to Jen Peters, who
showed her work in Leave
Your Mark and won the
award for the 2008-2009
Best Junior Show.
From left to right (middle photo): Sara Hahn, Alison Conners, Lindsay Taylor, Madeleine Pisaneschi,
David Augustyn, Jessica Cardelucci, Jaylin Kauwale, Ramona Rose
Second junior show Black, White & Everything in Between:
Second spring 2009 junior show showcases students’ full gamut of work from three years at Chapman
Story and photos by Maggie Lane, ‘10
The 6th Annual
Portfolio Review brought
over 30 professional
designers to review
the work of almost 100
students and designers
from the Orange County
Area. For CU students, the
review is the culmination
of a semester of preparing
their portfolios and getting
ready for graduation.
While waiting for their
reviewing appointments,
students got to mingle with
other students from design
programs across Orange
County, comparing work,
portfolios and stories of
their time in school.
In addition to
the review, students
participated in the 4th
Annual Student Design
Competition. With more
pieces entered this year
than in previous years,
winners came from the Art
Inst. of CA Orange County,
Cal State Fullerton, Cal
State Los Angeles, and
our very own Chapman
University.
This year Junior BFA
Graphic Design Student,
Alison Conners, won
best in show honors
for her Telluride Film
Festival book, “Welcome
to the Show.” This
marked the first time a
Chapman student won
the top award at the show.
Congratulations Ms.
Conners.
B
C
A
art department
art department
art department
art department
th Annual
th Annual
Student
Design
Contest
Portfolio
Review &
Job Fair
4.18.09
Deadline
4.3.09
D
Guidelines: All submissions (web, type, print, packaging) must be student
design work. No professional entries will be accepted. Only entries that were
done for school credit during the 08-09 academic year will be accepted. All
entries must be printed, assembled and/or mounted on black mat board or
foam core. Be sure to include your name, title of design work, anticipated
graduation date, and name of your school on the back of each piece.
Open to students and current professionals looking to improve their
portfolios. Show your best work and get honest feedback and job leads.
Register online at www.orangecounty.aiga.org/2009/02/01/portfolio-review/
When: Saturday, April 18 from 12:00–4:00 pm
Chapman University 2nd floor Argyros Forum, Lyon Conference Center,
Orange, California
AIGA Student Members: $10
Professional AIGA members: $25
Campus parking permits are required For more information on parking call
(714) 997-6763. For a map visist http://www.chapman.edu/map.
Student non-members: $20
Professional non-members: $40
F
Submission Fees:
$5 AIGA student members (2 pieces included)
$10 AIGA student members (5 pieces included)
$20 Non-members (2 pieces included)
You may not submit one piece for half the price.
Questions? Call or email Professor Eric Chimenti at714-997-6807 or
chimenti@chapman.edu.
Chapman University 2nd floor Argyros Forum Orange, CA Campus. Parking
permits are required. For more information on parking call 714-997-6763.
For a map visit www.chapman.edu/map.
Don’t forget the entry fee! Cash or check accepted. Make checks
payable to AIGA OC.
Register online to attend the Portfolio Review (presence is not required to
win) at www.orangecounty.aiga.org/2009/02/01/portfolio-review/
Ship all entries to:
Chapman University, Department of Art
Student Design Competition
One University Drive, Orange, CA 92866
E
(A) Professional jurors observe student art work (B,C) Snapshot taken of the reviews in session (D)
Winning entry (E,F) Event posters created by Alison Conners
Editor of Graphic Design Mag
The groups of student travelers pose for a quick snapshot in the London Underground.
Class Project a National Winner
Three design students help in first place NSAC win
Story by Alison Conners, ‘10 and Professor Eric Chimenti
Story and photos by Simon Blockley , ‘11
Objective: As Editor and
Chief of a graphic design
newspaper, my goal was
to create and maintain a
newspaper with up to date
content while visually
intriguing.
Solution: Full spreads of
current graphic design news
laid out in legible forms.
While content being the
main focus, title treatments,
color pallets and page
layouts give the magazine
a certain look that works
for the target audience and
does not detract from the
content.
This June, Chapman’s
Advertising Club students
qualified and competed
in the National Student
Advertising Competition
(NSAC). The NSAC team
placed fourth overall — the
highest place ever achieved
by Chapman, and returned
to Orange County with
national recognition.
As far as Chapman
graphic designers are
concerned, the school left
with the top prize. The
Chapman team was also
the recipient for the Best
Use of Imagery Award
from Getty Images,
rewarding Chapman with
the gold prize design-wise.
While the majority of
the 40-student advertising
team was more excited
for the 4th place overall
prize, the team’s designers
Kimmy Kirkwood, Kate
Eglan, Simon Blockley, and
Brian Chandra were more
pleased with receiving the
highest advertising design
recognition in the nation
for college students.
The designers had even
more to celebrate as Eglan,
whose illustrations were
the basis for the campaign,
received an MVP award
from the judges. Kate
Eglan was also personally
congratulated and
complimented by the CEO
of The Century Council,
the campaign client.
Working as a graphic
designer for the team was
quite a different experience
than one might expect.
Through the duration of
the eight-month campaign,
only about one month was
spent “designing.” The rest
of the time, the designers
got a full look into the
Winning campaign book that shows the winning illustrations and layout design.
non-creative portion of
the process. This included
helping the rest of the
team with four months
of research followed by
organizing promotions,
working on public relations
events and finally in
conceptualizing the “big
idea” for the campaign.
Once these processes
were organized and
executed, the designers
began to produce the
32-page long campaign
plans book that included
www.chapman.edu/art/commpost
1
Anonymous gift will have significant impact on contraction of new theater in Chapman’s near future
hapman’s College
of Performing
Arts was proud
to announce a
bright future for the
departments of music art,
theatre, and dance after
two anonymous Orange
County residents donated
$25 million to help build
what will become the second
largest performing arts
center in all of the county.
The donation is second
only to a $26 million gift
that the campus received
from an anonymous donor
in 1998 and it is the fourth
largest individual gift ever
made to a local university.
The gift is a matching
grant that will require
Chapman to raise roughly
$25 million. University
officials are confident that
Chapman will match this.
“We are very grateful
that in the midst of
this economy, there are
visionary supporters of
higher education who are
making Chapman and the
future of our students their
priority,” said Chapman
President James L. Doti,
explaining the donation
8 TH ANNUAL KEY ART AWARDS
STUDENT COMPETITION
W I N N E R S
Story by Kristen Entringer, ‘11
will feature an exterior that
is meant to function well
within the aesthetic of the
buildings in Old Towne,
Orange. The university
is also negotiating with
Yasuhisa Toyota, the famed
Japanese acoustician who
worked on Walt Disney
Concert Hall, to serve as a
consultant through it all.
The hall will be used
for university performances
and productions, including
concerts, recitals, operas,
musicals, plays, dance
performances and the
College of Performing
Arts annual American
Celebration gala, which
is a Broadway-style revue
performed by students.
“I’ve dreamed of
building something like
this all of my life,” said
William Hall, College of
Performing Arts Dean
and musician who has
conducted symphonies
around the world. “This
would fill a niche, giving
the county a mid-sized
theater for productions
in opera, musical theater,
orchestral, chorus, dance
and theater.”
A N D
S E M I F I N A L I S T S
Held in conjunction with The Hollywood Reporter Key Art Awards, the student competition provides the opportunity for
full-time college students across the nation to create their own versions of one-sheets or trailers with the same materials
that the professionals in the motion picture marketing industry receive. Their work is submitted for judging and
recognition by the studio marketing and creative advertising group’s top executives.
MORE THAN EVER, A HUGE THANKS GOES
TO OUR SPONSORS WHOSE GENEROSITy
MADE THE COMPETITION POSSIbLE.
From left to right: Amanda Giramita, Kelsey Chapman, Jen Peters, Kyle FLoyd, Kimmy Kirkwood, Lindsey Messenger, Maggie Lane, Lauryn Bryant. The group
put on their junior show dressed in black to go with their theme.
B
lack, White, and
Everything In
Between was a
collection of
graphic design works from
eight current juniors here at
Chapman University. As a
group, we chose this title to
represent us because we felt
that the eight of us were the
“everything in between.”
The rainbow of colors that
makes up our individual
pieces and projects was
the basis for this decision
1
Volume V
NUMBER
Chapman receives $25 million
for performance center
C
C O N G R AT U L AT I O N S
all design elements of
the campaign: print ads,
storyboards, web sites and
guerilla executions. The
designers were constantly
strained in balancing
intensive design projects
for school with NSAC
work during the heavy
production phase. However,
the reward of holding the
completed plans book in
hand far outweighed the
stress and work that was
endured.
This fall, the Chapman
NSAC team will build a
campaign for State Farm
Insurance. So, when you
see a NSAC graphic
designer muttering small
nothings about life and car
insurance costs, or walking
in a zombie-like fashion to
the design lab, please, give
them a break, or even just a
cup of coffee.
2
FIDM
Toni Hohberg
Marlene Morbitt-Dunn
TOMY DRISSI
and our way of uniting our
distinctive styles into a cohesive show. This show was
our way of presenting to the
Chapman community what
we have been doing for the
past three years as we have
been tucked away in the
design labs.
Being a member of this
group of designers really
made me appreciate our
chosen profession on a
new level. Each of us had
many of the same projects
but our way of solving the
communication problems
was vastly different and
unique. As we went around
the Gallery before our
opening we were all in
awe of this show we had
created. All the long nights
and title re-writes had
finally paid off. The group
walked through and saw
the final pieces and how far
we had come, we knew that
this field was where we
were supposed to be.
PARAMOUNT PICTURES
Especially Mike Oh
THE DESIGNORY | LA
Rebekah Ross
Cesar Torres
THE HOLLYWOOD REPORTER
TRAILER SEMIFINALISTS: From left to right: Jeffrey Bacon - KAASC Chairman • Sean Hernandez
(1ST PLACE) - Inner City Filmmakers • Nima Shoghi - Columbia College Hollywood
Andrew Meacham - The Art Institute of California San Diego • Lindsey Bixler - Michigan State
University • German Izquierdo (2ND PLACE) - Columbia College Hollywood • Julie Douglas Cal State Fullerton • Chi-Hao Cheng (3RD PLACE) - Cal State Fullerton • Greg Burke - Columbia
College Hollywood • Evan Phan - Pasadena City College • Arman Sarkissian - Pasadena City
College • Edward Mikasa - Chapman University • Lauren Kearns (Not Pictured) - Michigan
State University
Rose Einstein
Eric Mika
Julie Pliska
Vicki Robles
and THR Staff
THE KEY ART AWARDS
ADVISORY BOARD
ONE-SHEET SEMIFINALISTS: From left to right: Aaron Avila (3RD PLACE) - FIDM • Bekim Bacovic
(2ND PLACE) - Fashion Institute of Technology • Yookyung Min - UCLA • Jimmy Hsieh (1ST PLACE) Cal State Fullerton • Omar Rajput - FIDM • Jordan Lee - Cal State Fullerton • Anita Sougu Cal State Fullerton • Stephen Richards - The Art Institute of Philadelphia • Jessica Cardelucci
(Not Pictured) - Chapman University • Nicolette Cornelius (Not Pictured) - Maryland Institute
College of Art • Annie Marcotte (Not Pictured) - Maryland Institute College of Art • Peter Owen
(Not Pictured) - Maryland Institute College of Art
www.chapman.edu/art/commpost
New success for CU student chapter,
Orange County student groups grow
Exhibition brings artwork from international professionals
T
A
Story and photos by Claudine Jaenichen
as enable interdependence
between semiotics and
performance. Visual Urgency
continues this investigation
in other displays of art
and design of objects,
documentation or
commentary, as in: the Q
Drum and HippoRoller
from South Africa which
help transport clean water
from miles away on foot;
The Landmine Prints by John
Risseuw which documents
testimony of landmine
victims; Medicine in
Action by Eric Avery which
displays enlarged linoleum
prints to educate people
on HIV and hepatitis;
photographs by John
Hackbarth documenting
several disasters such as
Katrina; ClearRx, a new
solution of prescription
medicine packaging; and a
case study of the American
Red Cross branding
guidelines. Visual Urgency
explores an unexpected
aesthetic, considers multiple
uses of materials and
examines visual taxonomy
derived from an emotive
response initiated by some
level of environmental,
cultural or societal crisis.
Converging a diversity of
disciplines and a body of
work that would not
otherwise be seen together,
Visual Urgency attempts to
connect commonalities
rather than differences
within work of designers,
photographers, artists,
architects, physicians and
engineers.
The biannual Graphic Design program communication composition
In addition to Jessica representing
Chapman Univeristy in thie contest,
Edward Mikasa of the Dodge College
of Film and Meida Arts was named a
Semi-Finalist for his movie trailer.
www.chapman.edu/art/commpost
Design professor curates show
he background
for graphic
design professor
Claudine
Jaenichen’s exhibition,
Visual Urgency: Visible
Perspectives of Societal Crisis,
stems from her own
research on semiotics
and its effectiveness in
evacuation maps. Her
study in how visual
variables impact the
success or failure of a
designed artifact also link
issues in disaster psychology
and the psychology of
emergency egress and
ingress. These two areas
of psychology provide an
understanding of decisionmaking challenges placed
on people involved in
distressed scenarios as well
As project three of
the Color class taught by
Erin Patterson, students
have the choice to enter
a national movie poster
design contest, this year,
for the summer blockbuster
Ironman. This is the second
year students have entered
this contest, and already, a
winner. Jessica Cardelucci,
class of 2010, was chosen as
a Semi-Finalist in the 8th
Annual Key Art Awards
Student Competition. The
competition is held on a
national scale, including
work from all over the
country, where students
create either movie trailers
or posters. Congratulations
Jessica on your awardwinning design!
nother
camping trip,
growing
numbers, local
board representation and
more opportunities to
interact with fellow Orange
County design students all
came to CU’s student group
this year. While we were
the first student group
afiiliated with the Orange
County Chapter of AIGA,
we now have two other
chapters, California State
University at Fullerton and
Art Institute of Orange
County. Their participation
at this year’s Portfolio
Review and Design
Competition showed the
growing recognition of
the importance of being a
part of AIGA as a student.
Ideas are and have been
floating around for various
events and possibilities for
exchange with these new
chapters. There is even talk
in the very beginning stages
of an Orange County Student Design Conference,
hosted on CU’s campus,
which would bring together
these new student groups
and bring in new ones. The
stronger the student base
of AIGA in Orange County,
the more we’d be able to
get out of it.
Further recognition
Story by Alison Conners, ‘10
3
AIGA
For students, alumni, friends, and supporters.
Three CU Graphic Design Students Take The Win
Chapman President Doti and others accept a large check for $25 million to go toward the new performing arts center, which will become the second
largest performing arts center in all of the county. The gift is a matching grant that will require Chapman to raise roughly $25 million. Chapman is
already doing preliminary planning to design a building that may be built on Glassell Avenue or Palm Avenue
as extraordinary and
transformational. “It will
mean a new era for the arts
at Chapman,” he said.
The gift comes at a perfect
time to help fund a 1,200
to 1,300-seat performance
center, which will cost
around $50 million, in
the heart of the campus
that will host everything
from the renowned
Chapman University Choir
to professional theater
productions. Plans are
only in the concept stages
now, but the theater will
most likely feature a
mid-sized multipurpose
performing arts center of
1,200 seats, with the option
to expand to 1,300 seats
for performances with no
orchestra pit. The center
will also include rehearsal
space for the more than
700 students enrolled
in Chapman’s recently
established College of
Performing Arts. When
completed, it would be
the largest university
performing arts center
in Orange County, and
second in size among all
halls in the county only
to the Orange County
Performing Arts Center.
Chapman is already
doing preliminary
planning with Pfeiffer
Partners Architects of Los
Angeles to design a 75,000
to 80,000 square-foot
building that may be built
on Glassell Avenue or Palm
Avenue near Chapman’s
Marion Knott Studios. It
Above: Student and Educator membership brochures are available from the AIGA website.
Pictured above are the original versions, which have since been updated. The newer versions will be available soon. Right: Advertisement designed by Madeliene Pisaneschi.
Seniors Jen Peters, Marc Lu, And Kyle Floyd Win a Spot
In The Flux ‘09 AIGA Poster Competition
Chapman may revisit
has come to CU’s design
program with the posting
of membership books on
the national website, which
member being an educator
of young design students.
Designs
being worked ‘13
Story
byareSusanna,
AIGA is the American Institute for Graphic Artists. It is the leading
on for another version,
association for visual designers, identity designers, environmental
were designed by Alison
targeted toward designers
Jen Peters, Marc Lu, Kyle
“This poster was a colof the reward for winning
Conners.Katherine
The firstHeigl
draftSeth
hasRogen
designers, information designers, editorial designers, package
in the
and
London 2012 Olympics
PaulAssociate
Rudd Leslie
Mann
been posted for over a year, Professional levels of
designers, motion graphic designers, interaction designers, customer
Floyd and many other
laboration
was the posters being
but when the books were
membership, which will
experience designers, strategic designers, and more. Its members
Possible summer 2010
study abroad with another
redesigned as part of her
be added to the national
are empowered through information, education, recognition, and
Junior Show, new versions
website much like the
Graphic Designers from
student,
Marc Lu. It was
featured in Frederick, MD.
advocacy. AIGA offers students the inside track to mentors and
will have a zero-carbonThis summer, students
were sent to the national
student and educator
footprint
from the Graphic Design
collaborators. AIGA student groups get students involved in the
office and should be up
versions are already on
Eachfirst
Monday, after
program travelled to
CU entered a ccompetition
the
collaboration projThese posters are currently
soon. These books, one
the site. Designs for
design community, help them build their own communities, and
the presentations from the
London for a unique
commpost
targeted toward the students student handbooks were
develop leadership skills. AIGA memberships let students gain
design offices, students
opportunity to study the
and the other toward dealso designed by Conners,
Wendy Oldfield: proud
be aand
Chapman
with to
hopes
dreams alumni
ect
I’ve worked on. We got
being displayed on the
national exposure by creating the chance to post their resumes and
are assigned a visual
branding and building
sign educators, highlight
but have not finished the
portfolios online. With a student ID, a student membership is $75. For
communication
problem
(design) of the 2012 London
the benefits of both being a
editing phase.
hapman alumni
of being chosen as a
to
alter
normal process
AIGA website(www.flux.
to solve.
They areour
given
Olympics. During their
a group of 20 or more, memberships are $50.
Wendy Oldfield,
several days to test
three weeks in London,
from the 2004
their design knowledge;
students interacted with
Plug-In
winner. The competition
aconcepting,
little,
which was fun.
Our
aigablueridge.org). Once
gratuating class,
sketching, and
the professional design
left the university armed
writing skills resulting in
agencies that are bringing
Publisher:
with a BFA in Graphic
was hosted by AIGA
were
again, congratulations
final art. On the
following advertise both
the 2012 Games to life. This goals
Design and several awards
coming summer, Chapman Friday the students are to
Executive Editors:
from her senior year,
present their
solutions toPlayboy Jazz
may have another similar
as a general “Student
the
event,
to Jen, Marc, and Kyle
including Juror’s Awards
the principals of the design
opportunity for students.
for Graphic Design (2004),
firms.
The students may visit
Purcell Award for Graphic
Design Competition”. All
and the venue,
for a job well done and
Our goal is to expose
the same three companies Festival,
Design (2004) and the
the students to branding
as last summer that are
Contributing Writers:
International Student of
and
brand
communications
involved in the London
three of teh CU winners
the
Hollywood Bowl. We
showing the design world
the Year (2004).
at a multi-cultural scale,
2012 Olympics.
Oldfield is currently the
where they will learn
AECOM Design &
senior graphic designer
ebtered their own concepts that Chapman University
also
wanted
to take Playfrom professionals
how
Planning — designed
for The Brainyard Clients,
the design trade faces and
the master plan for the
whose clients include The
solves communication
Olympic site and is
and ideas in the Poster
boy’s
“adult’s only” feel out
Designers will always
Brainyard Clients Coca
problems that need to
currently working on what
Cola, Pioneer ProDJ,
speak to a very large
the site will turn into once
Roland, Boss, Carls Jr.,
competion. Other options
of
the picture so that the
make an impact.
Art Director:
the Olympics have finished audience. They will
Baja Fresh, Jesus Film
“I wanted to create a movie
have access to top end
Wolff Olins — the
Project, Elixir Strings and
design agencies
– so they
branding agency that
were Identity, Publications,
event
comes
off as more
Commpost Graphic Designers:
Fender Guitars.
might get a better view
created the logo mark for
poster that was different
She owns a freelance
and understanding of
the London Games and in
Packaging, and Web/
family
friendly. So we both
business called Vekay
what their careers might
charge of how the brand
Design, whose clients
Photography:
from
traditional movie
Please send your selections along
with this formthe
to:
entail. They will gain
communications are to be
include F+W Publications
Graphic Design Program,
“The
experience
was
insights on planning
Interactive
.
Chapman
went
through
our
normal
developed
(HOW Books), Trader Joes,
commpost
Department of Art poster which normally
for an environmentally
Buro Happold —
ZOe Productions and The
Chapman University,
sustainable event, and
currently building the
one which began with
stole the show with having
sketching
phases individuHeart Gallery of Orange
One University Drive, Orange, CA 92866
valuable experience
Olympic stadium and will
County.
feature actors from the
in developing their
giving us a tour of the
Or send an email to chimenti@chapman.edu
Oldfield spoke at the
developing a strongbeOlympic
three students win a spot
ally
and then brought
our
own environmentally
site as well as
HOW Conference in 2006
Visual Urgency: Visible Perspectives of Societal Crisis. Designs include a case study of the American educating us on how the
responsible design
film. I wanted the poster to
and the recent HOW
Red Cross branding guidelines (top left and bottom right), ClearRx (top right), the Q Drum and HippoRoller (second row left), Medicine in
decisions.
construction of the site
concept
to
in the competition. Part
favorite
concepts to each
design conference in 2009.
Action (second row right), and The Landmine Prints (third row left), photographs
by John Hackbarth (third row
right). represent the
be eye catching and allow
4
www.chapman.edu/art/commpost
www.chapman.edu/art/commpost
6
www.chapman.edu/art/commpost
event which would work
other. We 5picked what
viewers to understand
well on everything from
we liked most and what
what the movie is about
a large poster to small
worked best out of each
without giving too much
promotional items. Once
other’s initial concepts
away.” - Jen Peters
Kyle and I came up with
and went from there. Marc
the concept of merging
submitted the poster to
the Hollywood Bowl with
the competition, so I was
an old record player the
pleasantly surprised when
design fell into place.
I found out it had made it
Nothing was forced.”
to the final judging. “- Kyle
- Marc Lu
Floyd
Story by Adjunct Professor, Ron Leland
Interview by, Susanna Davidov ‘13
C
Let us know what you are doing and how you’re doing. Send us digital
samples of your work and/or update us on what you are doing. Then we
can include you in our next newsletter.
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Art Department
Professor Eric Chimenti
Susanna Davidov ‘13
Kristen Entringer ‘11
Alison Conners ‘10
Professor Eric Chimenti
Professor Claudine Jaenichen
Professor Ron Leland
Alison Conners ‘10
Kristen Entringer ‘11
Maggie Lane ‘10
Susanna Davidov ‘13
Simon Blockley ‘11
Professor Eric Chimenti
I’d like to be a GD volunteer to help the current program and students
I’d like to support the Graphic Design program with a gift of:
Please make check payable to Chapman University, and note on the memo line: Graphic Design Program.
Examples of Wendy Oldfield’s work. Left: Caffiene for the
Creative Mind book design. Above top: menu and website
design for Abe restaurant. Above bottom: Boss guitar
pedals advertisement.
Kristen Entringer ‘11
Susanna Davidov ‘13
Kristen Entringer ‘11
Professor Claudine Jaenichen
Kristin Hinkley ‘11
Maggie Lane ‘10
Alison Conners ‘10
Simon Blockley ‘11
For further details and more events, check our website
www.chapman.edu/sac/art/gd/events.asp
Above: Gallery shots of Claudine Jaenichen’s show,
CU Graphic Designers Marc Lu and Sophia Thomas
“Look Deeper” in the ‘09 Fall Show
Story by Susanna, ‘13
“His palms are sweaty,
knees weak, arms are heavy”
Eminem
Its that time of year
again....
As Marc Lu and
Sophia Thomas start to
hang up their final work
for their Junior Show
they realize the time has
finally come. The moment
they have been working
for since the first day of
freshman year is about to
happen. The consistently
talked about “junior show”
is a turning point for
Graphic Designer. It their
time to show how far they
have come from basically
nothing.
Mar Lu decided to show
his award winning Poster
along with his fantastic
Olympic campaign.
Several other outstanding
piece were also on display
like logo design and
packaging. Sophia also
was able to produce a jaw
dropping show with her
creative approaches to
info design, packaging,
advertising campaign for
a Jazz festival and Gorilla
campaign, which included
unique coffee sieves.
At the opening
night of the show it was
amazing to see the true
happiness Marc and
Sophia showed. They both
had smiles from ear to
ear and couldn’t help but
be content. The nerves
they had for so long were
completly gone as they
embraced the moment.
Environmental Design
swimming swimming
Objective: To create
environmental sculptures
to be placed in the Olympic
park to commemorate
medallist of all the
different events.
Branding the
the London
London 2012
2012 Olympic
Olympic and
and Paralympic
Paralympic Games
Games
Branding
Branding the
the London
London 2012
2012 Olympic
Olympic and
and Paralympic
Paralympic Games
Games
Branding
Solution: Inspired by the
type of movements involved
in all different types of
events, I was able to create
abstract environmental
sculptures. Each sculpture
is created by the repetition
of the movement used in
that specific sport.
Branding the London
2012 Olympic
and 2012
Paralympic
Games
Branding
the London
Olympic
and Paralympic Games
athletics
athletics
Branding the London 2012 Olympic and Paralympic Games
Branding the London 2012 Olympic and Paralympic Games
Branding the London Branding
2012 Olympic
and Paralympic
Gamesand Paralympic Games
the London
2012 Olympic
wrestling wrestling
Branding the London 2012 Olympic and Paralympic Games
Branding the London 2012 Olympic and Paralympic Games
Branding the London Branding
2012 Olympic
and Paralympic
Gamesand Paralympic Games
the London
2012 Olympic
Product Development/Branding/Design
Objective: To create, design,
and brand a skin care line
for a high end catalogue
company.
Solution: Once all eight
products were developed
I was able to create a
uniform high end look for
the skin care line. The
brand consists of:
• Logo type
• Logo symbol
• Packaging design
• Type treatment
Product Development/Branding/Design
Web Design
http://www1.chapman.edu/~david132/Art335-2011/DALE
Objective: To create and design a site promoting tourism in Buenos Aires Argentina.
Solution: I decided to take a different aprouch and generic tourism sites. Instead of covering all
the “tourisnt” attractions I focused on the urban street culture of Buenos Aires. With the use of
spesific images and research I was able to produce a site that covers the Art, Music, and Fashion
culture.
Apparel Design
Objective: To create and design surf/skate inspired graphic Tee line with a grunge artistic feel.
Solution: To develop a t-shirt line that is consistent to the branding of the company. Using
hand drawn elements and unique imagery I was able to develop a t-shirt line that was true to the
company and brand.
Apparel Design
Magazine Design
Objective: To design and layout several different spreads of a unique surf magazine.
Solution: Because the magazine its a very free form artistic publication, I had some freedom to
interject some of my own personal style. I had to remember to stay consistent and true to the
magazines general “look and feel.”
Magazine Design
Web Design
http://www1.chapman.edu/~david132/Art335-2011/haley_o/
Objective: To create and design a personal website for a client about her creative inspirations.
Solution: In Dreamweaver I was able to create and design a functional website for my client.
With the use of different web pages, treatments and images I was able to produce a website that
successfully promotes my clients inspirations.
Advertising Commercial
http://www.youtube.com/watch?v=e-n5k7YXCzk
Objective: To create, conceptually and visually, a commercial for Muscle Milk.
Solution: Background sound: Store check out/people talking.
(Buff guy, Andrew, walks into the store looking for something. Andrew finds what he needs on a
rack in front of him. Looking at that same rack is Skinny guy, Danny. Danny and Andrew reach for
the same product, and Danny notices Andrews huge muscles. Danny stares at Andrew in a tense and
awkward manner. Danny gets closer and closer to Andrew and finally goes in for the lick. Danny
licks Andrews arm from elbow to shoulder because he wants the muscle so badly and looks up at him
in a shocked look. Then it cuts to the slogan of: Want the Muscle?
Drink the Milk. Stinger: Andrews plays off the slogan. Since Danny wants the muscle, Andrews
throws him a Muscle Milk. Danny enjoys Muscle Milk.
Susanna Davidov
Graphic Designer & Creative Developer
susannaDcreative@gmail.com
310.595.5753
540 Chalette Dr.
Beverly Hills CA, 90210