most modern tanning salon

Magazine
Issue October 2015
Latest information about sun, light, health and beauty
Breaking news!
iBed goes
megaSun
page 6
most modern
tanning salon:
Reopening
in Montabaur
Birthday
The Solarium
turns 40!
page 8
page 28
1
Magazine
Assume responsibility
The price of
greatness is
responsibility
Many people asked me after the press release about
UWE Light GmbH, why would you do that?
Well, in this step we are taking responsibility for
our industry. Not only, that we want to provide the
buyer of the previous UWE Light GmbH solariums with
Winston Churchill
spare part for its long-term use, but we want to point
the way for our entire industry.
A sign, that we at KBL support our tanning
industry with our heart and soul. A sign to all
stakeholders that this industry is worth fighting for and
that it has its right in the world of beauty, wellness and health – and that now for
more than 40 years.
Read in this magazine more about great worldwide successful concepts and be
informed about other important issues.
Warm regards, your
Klaus Lahr
Management Board
3
Content
6exclusive and only at megaSun
840th Birthday
12 spare Parts
14 megaSun worldwide
16 intelliSun
18 Collagen makes you beautiful
22 megaSun worldwide
24 The most modern tanning salon
Expansion of KBL
We are celebrating the innovation of the sunbed
Quality prevails
Design studio in Uruguay
Comfort setting in a smart way
The concept of Collarium® conquers Hamburg
van Beurden in Netherlands
Stylish, modern and innovative
Imprint
Responsible for content and images:
KBL AG · Ringstraße 24-26 · D-56307 Dernbach · Phone: +49(0)2689 / 94 26-0 · www.kbl.de
Copyright
All contents are subject to the copyright of KBL AG – The Beauty & Health Company.
The copying or use of any information or material contained in this magazine requires the explicit
written consent of KBL AB - The Beauty & Health Company. Subject to errors. KBL_150711
Concept study
4
5
G
N
I
K
A
E
R
B
E
T
LA
G
ood news: KBL continues
Besides that, with the production of some
his expansion course and
of the UWE Light GmbH solariums we
produces and sells the
most popular UWE Light GmbH
Concept study
benefit of synergy effects and are at the
same time absolutely convinced that with
the preservation of certain sunbeds an
solariums in future. Thereby KBL
important signal is been made for our
strengthens the location Dernbach
solarium
and continues its market position
Management Board of the AG.
industry”
said
Klaus
Lahr,
to expand. Already in August 2015,
New and
only at
megaSun
KBL took financial assets of the
Swabian Gmünd concurrent. With
the expansion of the product
portfolio, a need for new workers is been increased.
At the same time, an enlargement of
the team happened. With our new
co-worker Patrick Müller, we can
guarantee the support of the UWE
Light GmbH solariums and ensure a
smooth spare part delivery.
Concept study
6
7
birthday
1975
2015
Neither beautiful
nor comfortable –
but the basic for
modern sunbeds
T
he solarium industry celebrates its 40th anniversary
of the innovation of the sun-
wouldn’t
sun UV radiation dose. Wolff is considered
bed. Since round birthdays have
want to heal and on a woman suffering
as the inventor of the modern sunbed. He
always been more important as the
from tuberculosis. 1903 the Danish doctor
has developed a special UV-fluorescent
Niels Finsen received the Nobel Prize
lamp, which made a dosed tanning
for medicine in recognition of his cont-
possible. About 15 patents has been
ribution in treating diseases, especially in
applied by him.
In the broader sense the use of UV light
lupus vulgaris with using the concentrated
After that the German innovation
for recovery is much older than 40.
light radiation. By that he opened up a new
of the sunbed and accordingly the
Already 1801, the German physician
path for the medical research.
tanning salons conquered the entire
Johann Wilhelm Ritter discovered the
But the lamps could not be controlled
globe in just a few decades. Modern
different wavelengths of light and its
though. This, in turn, accomplished the
solariums
effective force. Round about 100 years
Stuttgart-based engineer Friedrich Wolff,
areas. They are beauty-, wellness-
later another big step was made: the
who invented 1975, 40 years ago the
and light-therapy-machines.
Austrian doctor Gustav Kaiser reported
so-called low-pressure lamps. Embedded
about the healing effect of UV rays,
in a system of reflectors the first sunbed
as well as in a self-experiment on a
arose, which corresponded to the natural
other ones, we light up this fact more
precise here.
8
previous
flesh
wound
that
have
many
application
Pure luxury – the flagship
7900 alpha deluxe from
megaSun
1975
Solariumhistory
2015
10
spareParts
Let us tell you the important facts why you
should refer to the megaSun original spare
part:
All spare parts by KBL are
matched with each other
Perfect fitting
Guaranteed quality
Producer liability only for original
B
spare parts
y purchasing a megaSun so-
However, a part could suddenly show a failu-
larium or collarium
re after frequent use and you need a spare part
®
you have
decided to buy a high-tech
machine of the luxury class.
as quickly as possible, so that your cabin isn’t
left in the dark and you aren’t losing any sales
revenue.
You need to make a decision if you are going
to order a cheap replacement or refer to the
original.
Warranty extension of
solariums to 24 month by
the producer will be only
applied with original spare parts
Qualified staff in sales
Fast delivery of available spare
parts from stock
Original spare parts at retail partner
12
13
worldwide
The first megaSun salon in a
modern top ambience, initiated
by the entrepreneurs Agustina
Pérez
Comenale
and
her
husband Andrew Raquette,
resulted in Uruguay. Both of
them value high safety of their
clients that’s why all solariums
are provided with an easyCare system. This concept
is
so
successful
that
already new openings
are planned.
Pérez Comenale and her
husband Andrew Raquette
A
fascinating
Clients enjoying their presents
on the day of opening
transformati-
on of a first inconspicuous
building has been marvelled
in the heart of Montevideo at the
beginning of the year.
MEGASUN
STUDIO,
Montevideo,
Uruguay
15
knowHow
intelliSUN
T
he Flagship of megaSun solariums,
You can easily memorize it with this rule:
the 7900 alpha deluxe, but also the
BASIC: The UVA- and UVB ratios are in balance.
7900 alpha and 6900 alpha deluxe
MEDITERRANEAN: Higher ratio in UVA. Therefore
have a preSelection display. About that
direct tanning results.
you can already choose important comfort
CARIBIC: Higher ratio in UVB. Production of Mela-
settings before your tanning.
nin and an intensified buildup of vitamin D.
The adjustable options Basic, Mediterranean and
Caribbean drive the lamps of the sun bed to the
desired tan – possible because of intelliSun.
However the performance of the tubes doesn’t
The big advantage for your client: Your desired
tan can be ensured with just one machine!
Desired sun
BASIC
Dose corresponds to the natural
sunlight in Central Europe
MEDIT
Mediterranean sun
CARIBIC
Short trip to the Caribbean
PRIO
R to yo
ur tan
ning s
Selection display on
Favour
ite tann
ing leve
l
Sun jusBASIC
t like in
Europe Central
MediteMEDIT
rranean
Su
C
Your ARIB
n
shor t IC
Carib trip to the
bean
essio
t he ou
tside
Music
selectio
n
M
Songs P3 int.
sto
tanningred in the
bed
Your ve MP3 ex
ry own t.
MP3-p
layer
STU
Studio DIO
music
Conn USB port
ect
no furththe USB-St
er selec ick tion
require
d!
n
of th
e
sol
ariu
m
Wellnes
s select
ion
VO
SpokenICE
guide
AIR
Air co CON
nditio
nin
AR
g
SoothinOMA
g arom
a
Refre
AQUA
shing
water
change, the complete light spectrum changes, the
The selection on the preSelection-display also the option of the menu navigation in the inside of the solarium
interaction of UVA- and UVB ratio.
is very easy to handle. However, it is helpful to have a flyer at hand, if you want to check the single functions again.
spray
Our Advice: Put always the flyer into the basket for the cabin. Order now at the following number: (+49) 2689. 9426-0.
Available in German (Art.-Nr.: 3010187220) and Englisch (Art.-Nr.: 3010187221).
16
17
Collariuminside
Collagen makes you
beautiful
T
he Smart Sun Studios in Hamburger promote with this slogan
for “The desire for a youthful and
a fresh appearance thanks to collagen”
– and that extreme successful.
SMART SUN,
Hamburg
Speicherstadt
Hamburg
Weltkulturerbe seit 2015
18
the only cabin you can see from the entrance is
with a significant difference that the lighter
the new mon amie. Even at night the mon amie
heat development and the softly tanning are
is lighted, so that the red ruby-collagen-booster
experienced as a relaxing spa treatment.
can magically attract the pedestrian eyes. The
The mon amie attracts due its design and the
focus on the machine and its radiance is also
colouring mainly the target group of women
created by the plain white walls in the elegant
but also more and more men are interested
cabins.
about the issue collagen because they also
For Stefan Kraul is the trend clear noticeable:
The staff members are all qualified and trained.
want to do something for a youthful and
The machine with pure UV power decreases
Even though, they offer their clients the possibi-
fresh appearance in addition to their health.
slightly. As a result, he and his brother are wor-
lity to have a pure collagen therapy application,
king together to wake up the “sleeping giant”.
around 65% of the clients want to have an ad-
Especially with the possibility of selecting
The stronger positioning of the machines with red
ditionally UV- tanning. The results of the tanning
additionally UV-tanning, the vitamin D level
light is more visible for their clients. That’s why
are seen as comparable to a solarium visit- but
can be maintained on a high level. The over-
19
T
he
ESAonline
European
Sunlight
Association
(ESA)
was
originally
established
in 2002 to promote benefits of
sun bed use and provide balanced information on the risks and
benefits of UV light. Today ESA
is recognized by all stakeholders
as the representative European
association for and the voice
of the European indoor tanning
industry.
Today, the association combines 25
members from 15 countries under the
chairmanship of Christina Lorenz. ESA
On the new designed homepage www.europasunlight.eu you can
represents the largest share of tanning
learn everything that is important about current legal regulation
salons, producers and dealers of the
and get valuable information –as well for your clients- round about
tanning industry through the national
the solarium.
associations and company member­
ships.
all concept and the history of the mon amie have con-
own story about the mon amie told and interesting articles
vinced the brothers Kraul. Already today, at least three
and appealing pictures are always posted. All this leads,
machines with collagen light are established in every
that the Smart Sun salons can attain a much stronger po-
salon. The complete marketing strategy is also clever,
sition and gain new members. The advertising in the salon
well thought out. On the salon-facebook-page is their
leads also to sustainable success. Due a “get to know”
KBL intern
W
ith Patrick Müller our KBL Team has been
supported by another experienced professional
since August 2015.
offer clients are getting curious and try the mon amie with
a special price of 8€. And stay with it enthusiastic most of
and an application on the new mon amie 13€. The salon
With 6 years of experience in the solarium industry, most recently at
the UWE Light GmbH, Patrick Müller has an extensive know-how and
contributes significantly to the technical support and the acceptance
of orders from UWE Light GmbH spare parts for the satisfaction of
clients.
operators are feeling that the issue Collarium® still has a lot
You can reach him by email pmueller@kbl.de or by phone +49 (0)26
of potential. The next important and especially big target
89.94 26-0
the time. In the tariff beauty, which includes all collagen
devices, higher prices are accepted afterwords – a genuine
revenue of sales. 20 minutes on the mon amie1 cost 12€
group are all actively engaged people in sports for which
physical regeneration and flexibility is playing an important
role.
For Stefan and Tim Kraul is the overall concept around
your “best friend” mon amie a guarantee for success
with which you will always have a safe haven – and the
possibility to enrich the sun industry.
20
M
rs Waldorf-Spang assists the management and
is a competent contact and important interface
to all.
We are happy that we won a long-term experienced co-worker for
this responsible position.
You can reach Mrs. Ina Waldorf-Spang by email
iwaldorf-spang@kbl.de or by phone +49 (0)2689. 9426-0
21
worldwide
VAN BEURDEN
HEALTH & BEAUTY,
Goirle, Netherlands
T
he inspiration for his innovative
concept
found
Albert
van
Beurden in New York.
For the Netherlands this salon is unique. It
combines Make up, pedi- and manicure,
slimming as apparative cosmetic. Besides
that the family business offers its clients
beauty applications in 6 high quality equipped cabins with solariums from the premium
class of megaSun.
22
megaSunStudio
Modern,
stylish,
extravagant:
megaSun
The building already got all attention
during the construction measures. The
spectacular logo on the white façade
and the formation of the portal sitting
on two yellow pillars, created the idea
that the interior design leaves nothing
to be desired.
In June, the salon has opened its
doors and amazed the regular clients
S
ince this summer the most modern salon
more than expected. They have only
known the salon in a Mediterranean
of Europe has been located in the heart of
style, which was situated in the same
the city Montabaur – the megaSun sun&
building on the lower level though.
They found themselves down to the
wellness center.
most designed room, where 500 qm
impresses through a clear structure.
In the entrance area is a large screen
integrated in the wall that shows
24
25
megaSunStudio
70years
I
n its 40th anniversary year since the
innovation of the sunbed, we are
celebrating the 70th birthday of Stefan
Stanev, who has promoted for KBL and
the brand megaSun since 35 year.
As dealer and studio operator in Bulgaria and
Germany, he is still active and is still not thinking
about retirement. We warmly congratulate and look
forward to many more years of a friendly business
relationship.
the status of the total 12 cabins. You can find the complete
product series of the luxury megaSun solariums, a
pureENERGY 5.0 tower and a shuttle 360° included. The
W
collarium mon amie completes in a perfect way the
hatever pushes and moves
possibility to use individual tanning. The costumers are
our
professional counseled, because the team is very well trained –
regularly in the SUNNY MAIL!
information about healthy tanning and creative ideas for actions
recently
shown
the
the
it inspires and motivates - discover that
That effort you can also follow on facebook, when important
as
what
people who are interested in
but, above all, driven by passion.
alternate,
industry,
“sunfies”-shooting.
Meanwhile the megaSun sun&wellness center has become
Experience technical highlights, which are only
known far beyond Montabaur and attracts many curious
in this way at megaSun, discover the latest
people, which discover a positive benefit of solariums for
news from medicine & research and you’ll
their own health and attractiveness.
always have information at hand to convince
your costumers.
Don’t miss anything and sign up directly!
www.megasun.de/en
26
27
megaClean
plus
by
megaClean plus
Liquid concentrate
Item no: 3010141502
1L 49,90 €*
Spray bottle
Empty bottle with foamspray-nozzle
Item no: 3010145255
Piece 6,90 €*
The ready-to-use
solution costs 0,74€
per litre
Higher concentration!
more efficient!
Hygienically clean solariums in your salon are guaranteed with
megaClean plus. The concentrate has been proved by the
DGHM/VAH directives and is highly efficient - 1 liter results in
67 liter ready-to-use solution- it works super-fast and has a
pleasant smell.
Of course megaClean plus is suitable for disinfection of
smooth surfaces in fitness- and cosmetics studios as in
sauna- and swimming pool area.
Call +49(0)2689 / 94 26-0 to order
or contact your megaSun partner
*Prices do not include VAT or despatch costs